RLMagazine Edition 49

8/17/2019 RLMagazine Edition 49

1/27edição 49

Modelo Socio-EcológicoLa Logística Inve

página

As Possibilidades e Tendências deNegócios de Logística na Índiapágina 12

RLA Conference andExposition, São Paulo

Prévia - pg 24

S Ã O P A

U L O , B R

A S I L E D

I Ç Ã O D

E C O N F E R Ê N C

Brasil Olha para o Vale doSilício para o Poder Fábrica deSemicondutores - página 20


2/27

Reverse LogisticsConference &

Expo in São PauloBrazil

April 16-18Sponsored by the

Reverse Logistics

Association

• Professionals worldwide will

attend this event.

• Major OEMs & Retailersare looking for Third Party

Service Providers that can

manage their Reverse

Logistics in this region.

• Enjoy the fall season in the

Brazilian sun!

Plan now to learn from the

experts in Reverse Logistics

and network with other RL

professionals.

MARK YOUR

CALENDAR NOW

Conferência eExposição sobre

Logística Reversano Brasil

De 16 a 18 de Abril

Patrocinado pela ReverseLogistic Association

• Participação de profissionais

de todo o mundo inclusive da

mérica do Sul e Central

• Principais OEMs e Varejistas

estão procurando por empre-sas terceirizadas para prover

serviços de gerenciamento e

administração do processo de

Logística Reversa nesta região.

• Desfruta do maravilhoso sol

Brasileiro de São Paulo em

pleno Outono.

Programe-se agora mesmo paraaprender com os especialistas

em Logística Reversa e aproveite

para fazer uma network comoutros profissionais do ramo.

Para maiores informações,

visite: www.rltshows.com/brazil.php

Conferencia yExposición de

Logística Inversaen São Paulo

Brasil

16-18 de abril

Patrocinado por la Asociaciónde Logística Inversa

• Participação de

profissionais de todoo mundo inclusive da

América do Sul e Central

• OEMs e Varejistas Principaisestão procurando empresas

terceirizadas para proverserviços de gerenciamento

e administração doprocesso de Logística

Reversa nesta região.

• Desfruta do sol maravilhoso

de São Paulo em plenoOutono.

Planear ahora para aprender de

los expertos de Logística Inversay hacer contactos con otros

profesionales

MARQUE SUCALENDARIO AHORA

www.RLAshows.org www.RLAshows.org www.RLAshows.org

Venue:

Hotel Novotel São

Paulo Jaragua

Convention

O valor não usado da Colaboração Inter-escritório criou três soluções que ajudam a superar “Restrições de Via Quem já está lá:: alguns recentes – aparentemente divergentes - desenvolvimentos expandindo conhenovas informacoes adquiridas diante do Mercado global, levaram novos conhecimentos em viagens. Quando umvisa um cliente especíco ou um seminário ou até um evento de treinamento, eles normalmente fazem apergdevemos enviar?” A realidade com a maioria dessas empresas grandes base a-se em questionar: “quem esta naquemomento?

E se uma empresa pudesse saber dentro de instantes a resposta para essa pergunta? Embora no passadocompreender através de departamentos quem viajava (o marketing pode não ter nenhum interesse em onde os e

supply-chain tem previsão de viagem ou se estão viajando) os desenvolvimentos na comunicação fazem ter estaimediata – e compart ilhada. Com aplicações como “nd my friend” e “ndme” ou Blackberry “Wizi SMS with Lopode saber imediatamente onde todos da empresa estão, pelo GPS no seu smartphone. De fato as compacomeçando a abraçar esta tecnologia (recentemente com esse objetivo a Emerson emitiu iphones aos seusnão para vericar movimentos do empregado, mas sim para identicar sobreposição de viagens e para reduPor exemplo, quando uma companhia quer participar de um Evento em Atlanta mas não tem o orçamento pardeterminado executivo, eles podem identicar outros executivos na região e fazer uma atribuição, salvando usignicante na viagem.

Mas não é a tecnologia quenos fez pensar nessa questão e como se relaciona a viajar. É o potencial de colaboescritórios que tem nos animado. Restrições de viagem existem, é verdade, mas como um prossional você poprincípio para ajudar os seus clientes ou clientes em potencial pensarem diferentemente nas questões dinvés de perguntar “você pode ir ao o nosso evento” você estaria perguntando “quem na empresa está perto epresente?” A mensagem que você apresenta pode, então, ser entregue a um representante de sua empresa-alvoirão gastar nenhum dinheiro adicional em viagens.

Fundação RLA: Reverse Logistics Association tem como base uma oportunidade de patrocínio inovadora. Oé ajudar os fabricantes, revendedores, e empresas de marca a participar de nossos eventos.Este programa único os membros RLA possam comprar Patrocínios de Viagem, esses fundos então são usados para compensar as viagem de fabricantes, Varejistas, e empresas de marca cujos orçamentos de viagem foram cortados devido a creconômica, ou seja, cortes de obrigatórios das empresas. Esta oportun idade de patrocínio é destinada para criare ajudar fabricantes, varejistas, e empresas de marca a viajar e participar em eventos globais RLA.O programa foi lançado em maio de 2008 o objetivo é ajudar os associados da RLAsucesso em difíceis condições econômicas.

• Membros da RLA que compram “Patrocínios de viagem”vao receber reconhecimento público através de cartazes eapresentação de abertura dos eventos RLA.

• Anonimato entre todos fabricantes, varejistas, ou Empresas querecebem fundos não serão divulgadas, a m de manter um códigode ética.

Live Streaming de vídeo: Se as restrições de viagens ou de custo sãoainda muito altas, temos uma solução de baixo custo Live VideoStreaming. Sessões de nossas conferencias e Seminários sãotransmitidos ao vivo em seu escritório ou casa, o que inclui todas assessões gerais, estudos de caso painéis e tracks. Cadastre-se agorapara o serviço de streaming de vídeo.

Superando aS reStriçõeS de ViagenS


3/27

Reverse Logistics Digital Magazine • Digital Edition 49 www.RLmagazine.com 5 Reverse Logistics Digital Magazine • Digital Ewww.RLmagazine.com

Issue 3 Volume 8

On the Cover Articles

Page 24

Reverse LogisticsAssociation

Conference and Expo,Sao Paulo

2013 Preview

Tuesday offers pre-

conference workshops.

Wednesday is the keynote

address by Felipe Ortiz,

Administracion o

Logistica Reversa, Grupo

Pao de Acucar, followedby sessions presented by RL

professionals and leading

academics.

The Possibilities and Trends of Logistics Businessin India

by Rajib Dey, Content Writer, Global Associates

At present the logistics industry in India isgrowing at a rapid rate due to the rising demand

for logistics services and growth.

Feature Articles

Page 45

Page 49

Technical Trendsby L. Bryant Underwood

Does Repair Extend Ecosystems ?

Returning Thoughtsby Paul Rupnow

Tips from the Reverse Logistics Pros at Vegas

2013

Page 12

Waste No Time In Disposing E-Waste Aptly

by Dong Fangyu, Report er, China Daily

E-waste is a double-edged sword. Ifmanaged, it will help conserve resouimprove energy efciency and create new

Features

Advisory Board 9

Publisher - Gailen VickEditor - Laura Nixon

News Media - Laura NixonTechnical Director - Matt GwilliamDoug Pratt - Director of EducationFelecia Przybyla - Speaker Co-ordinator

Board of AdvisorsJohn Benardino - Comcast CablesDavid O’Leary - UPSJose Garcia - MotorolaEdwin Heslinga - MicrosoftCharles Johnston - Home DepotHartmut Liebel - Jabil Global ServicesTroy Kubat - WalmartThomas Maher - DellDale Rogers - Rutgers UniversityTony Sciarrotta - Reverse It Sales & ConsultingIan Rusher - Cisco SystemsSusan Wackerman - Hewlett-PackardFor more information on the Board of Advisors,go to RLA.org Editorial and Circulation Office441 W. Main Suite DLehi, UT 84043-2024Phone: 801-331-8949Fax: [email protected]

BPA Worldwide Membership Applied for March2009. Printed in the U.S.A.

ISSUE 3 VOLUME 8REVERSE LOGISTICS MAGAZINE (ISSN1934-3698) is published monthly for $5.00/peryear by Reverse Logistics Association locatedat 441 W. Main Suite D, Lehi, UT 84043-2024.Periodical Postage Paid at Lehi, UT 84043 andadditional mailing offices.

Edition 49 published March 2013.

The information presented in this publicationhas been provided by corporations and isbelieved to be accurate; the publisher cannotassure its completeness or accuracy.

Go to RLmagazine.com.

Individual subscriptions are

available without charge to

qualified individuals.

Non-qualified rates are as

follows:

One Year Subscriptions:

Global: $5.00

To unsubscribe email:

[email protected]

Industry Committees 10

Focus Committees 19

Message from the Editor 6

Message f rom the Publisher 8 Money Talks

Advertiser Index

Returning Thoughts

Read the Press

Technical Trends

Reverse LogisticsMagazine welcomesarticles and abstracts.Please send to:[email protected]

RL Magapublish 1

annually —

digital e

What is the Reverse Logistics Associatby Reverse Logistics Association

Page 18

Video

Article

Page 41

Edition40

The challengesand opportunitiesfor mobile phoneAfter-Salesin 2012.Part2 – Device Manufacturers

page 30

Are You Delivering?page 12

M a p p ing R e u s a b l e s

I n t o Y o u r S u p p l y C h a i

n

- pg 2 0

ReverseLogisticsAssociationCelebrating it’s10 YearAnniversary!

ClickHereTakealookatEdition1, whereitallbegan.

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Edition24

LG ElectronicsReverse

LogisticsSupportsRetailPartners,EnhancesCustomer Experience -

Page 16

LessonsinSpare PartsPlanning-The Supreme Importance of

AvoidingaFalse StartPage 10

DonationasaReverse Logistic Solutionand WhyToday’sNon-ProfitsMust

Operate Like a3PLPage 22

StandardsCommittee -StandardizingWarrantyData

Page 34

Rubina Farooq –Directorof ReverseLogistics forLGElectronics USA

James Nelles -VPofNorth AmericaSupply Chain

Socio-Ecological Model in Reverse Logistics

by Dr. Ing Jose Antonio Valles Romero, researchprofessor at the Autonomous University of Mexico

The purpose of reverse logistics is to recoverwaste products by consumers and the study and

analysis of the options that companies have for a successfulreintegration into the production process.

Page 26

Industry Events 27

Industry Jobs

Brazil Looks to Silicon Valley to Power NewSemiconductor Factory

by Heather Somerville, Business Reporter, Bay AreaNews Group

Brazil is building what is considered one of themost advanced semiconductor businesses in the SouthernHemisphere.

Page 20


4/27

OURMISSIO

N

Our mission is to educateand inform Reverse

Logistics professionalsaround the world. RLAfocuses on the reverse logistics

processes across all industries. No matter the industry — HighTech, Consumer Electronics,Automotive, Medical/Pharmaceutical, Food andBeverage, Apparel, or other

— our goal is to provideRL process knowledge to allindustries. We want to educateeveryone about the ReverseLogistics processes that arecommon to all industries and to

be a catalyst for innovation indeveloping and implementing

new RL processes. We have been and will continue to provide our services to theindustry at a moderate price.

Managing the latestinformation inservices such asrepair, customer service,

parts management, end-of-life manufacturing, servicelogistics, eld service, returns

processing and order fulllment(just to name a few) can bea little intimidating, to say

the least. Yet that is exactlywhat the Reverse Logistics

Association provides throughour membership services.We serve manufacturers andretailers in a variety of settingswhile offering ongoing updateson market trends, research,mergers and acquisitionsand potential outsourcingopportunities to 3PSPs. We havegained the attention of 3PLs likeFedEx, DHL, USPS and UPS.3PSPs like Teleplan, Foxconn,Flextronics, Canon, Sonyand Jabil, along with small-and medium-sized service

providers have found thatRLA resources help advertise

their services to a regional andglobal audience. OEMs likeMicrosoft, HP, RIM, and Son y,along with Retailers like Wal-Mart, Canadian Tire, Tesco andBest Buy all participate at ourevents. Through RLA Events,RLA Connect services and our

publications – RL Magazineand the Weekly News Clippingsemail – we help OEMs, ODMs,Branded and Retail companiesnd service partners andsolutions providers that were

previously unknown to them.

Business Development strategy

The term ‘business’ is dened as the purchase and sale of goods in an attempt to make a prot. Business development is basically dev eloping a further thou ght out plan to increasethe revenue. The best management practices and strategies, as well as good knowledge helpa business to grow. A business development manager must have the ability to undertake

plans for the growth of the business. The plans can occassionally be dreary but it canrevolutionize the business or the company in the long term.

With the competitive environment of businesses today,challenges become more complicated and require morecomprehensive problem solving techniques. Advertising,nance and legal skills are all involved in the developmentof any type of business. Being creative in the eld adds to the

benets in the lon g term operation and help to deal with anychallenges in the future. A multi disciplinary approach ensuresa successful business development strategy, which can leadto sustainable growth for the business. With the competitive

environment of businesses today, challenges become morecomplicated and require more comprehensive problem solvingtechniques.

A strategic marketing plan is essential to help a business growand succeed. The different issues that may arise regarding the

business must be addr essed in the p lan. Different factors thatn affect or inuence a business can include: alteration of customer, dynamics of thearketing structure, target market, ability to fulll the market/customer needs, andveloping the desirable products or solutions. A large part of a successful business liesavily on the development strategy, which needs to be carefully planned.

here are two types of approaches that are utilized in any business. The rst is knownbottom-up approach. This style promotes participation of employees at all levels and

ows upwards of management. This type of approach can also stimulate creativity andlow exibility. The second is known as top-down approach. This seems to be morepical of large organizations. Senior management will identify problems or strategies,

nd solutions then ow down the line of lower management.

aura Nixon, Editor • [email protected]

The Reverse Logistics Association Conference & Expo kicks off on Monday with workshops and committee meetings.Tuesday and Wednesday’s events include the opening of the exhibit hall, the keynote address, sessions presentedby RL professionals, leading academics and interactive panel discussions.

Session topics include “Controlled Reverse Chains for End-of-Life Products,” “Returns Management and AssetRecovery” and “Challenges and Compliance with Cross Border Commerce.” A wide range of Reverse Logisticscompanies will be in attendance from repair/refurbishing to recycling/e-waste and transportation logistics. Be sure to visit the Exhibition Hall where OEMs, ODMs and Retailers will be looking for Third Party Ser vice Providersthat can manage Reverse Logistics in Europe and around the world. This is a rich opportunity for OEMs and Brandedcompanies to identify future service partners among the many exhibitors showcasing their Reverse Logistics solutions.

For more information, visit: www.RLAShows.org

Over 400 RL Professio& 200 Companies willin Attendance

Location:Amsterdam, The Netherlands

Venue:Mövenpick Hotel Amsterdam C

Date:Workshops - June 18, 2013Conference & Expo - June 18-20

9th Annual RLA/RLTS Conference & Ex

Two concentrated

Days of RL Thought

Leadership, Innovation

and Networking!


5/27

VERSE LOGISTICS ASSOCIATION

Message from the PublisherWorlD WiDe solutions in rl

No matter where I

travel and meet RL professionals (from

Mumbia, India toBentonville, Arkansas),I learn solutions to

issues that exist inother parts of the world. That is the main reason

that we have our global event in Sao Paulo, Brasileach Fall in the southern hemisphere in the month

of April. Yet just as important is the knowledgewe learn from the European’s in June at ourAmsterdam Conference. But don’t forget the

challenges that face the Asian RL professionalsthat we visit each September in Singapore. All

this is combined at yet another event in Las Vegaseach year in February. So knowledge of RL is shared, debated and reviewed time and time again during the

year to reach what is considered to be the best in solutions. Best practices surface at the top as professionalspresent, and subjects are discussed in panels that are moderated by t he best minds in the various industries.

As I have said in this editorial in months past: ‘The word “Asset” is one of the terms we use in the denitionof Reverse Logistics….But assets are much more than property……

Our denition of Reverse Logistics has changed over the last 10 years to encourage all industries towards

managing their assets….. We don’t like changes unless it is needed, but it is time to update the denition again;“Reverse Logistics is the scientic method of managing assets, in every department in all industries and

across all disciplines”…. Not only supply chain solutions in the High Technology Industry, but all industries

and every department from Legal to Human Resources.

We have continually encouraged the need for a Corporate

Reverse Logistics Department that works closely with

nance to monitor un-budgeted expenditures. This departmenteducates and supports the managing of assets across alldepartments, not just parts and products. IP in every form

needs to be monitored as an asset to maximize value…

These are the reasons that we continue to look globally fornew legions of professional that can share new light on the

discussion of MANAGING ASSETS.

Best Regards,

Gailen Vick, Founder & Publisher www.RLA.org

A Board of Advisors comprised of industry experts has been set up to monitor and assist the ReverseLogistics Association management team in making informed decisions. Advisors include:

Board of Advisors

REVERSE LOGISTICS ASSOC

John Benardino -Comcast

David O’Leary - UPSDavid O’Leary brings over22 years of managementexperience through severalkey roles in Sales, Finance andOperations positions that hehas held during his careerat UPS. As Vice-President,

Global Post Sales and Reverse Logistics, David isresponsible for the US and Canada operationswhile having strategic oversight for the productglobally. Prior to taking on this role David wasVice-President of High Tech Sales. In this role,David was responsible for managing a groupof High Tech sales executives who supportinternal and external sales cycles focused on UPSdistribution and service part logistics products.

David began his career with UPS through theacquisition of Livingston Inc. in October 2000.

Just pri or to the acqui sition, David had movedinto a Service Parts Logistics (SPL) operationsrole and assumed more senior operationalresponsibilities within SPL at UPS. Prior tomoving to operations, David spent four yearswith Livingston in various nancial roles. His lastnancial assignment was Controller of Livingston,Inc.

David has a Bachelor of Commerce degree fromthe University of Toronto. In addition, he obtainedhis Chartered Accountancy (CA) designationin 1992 during his apprenticeship with PriceWaterhouse. David worked for Price Waterhousefor ve years performing roles in audit, taxand insolvency groups. David spent one year atCoco-Cola as a Finance Manager prior to joiningLivingston.

Jose Garcia - Motorola, JoseGarcia joined Motorola as theDirector of Reverse Logistics inSeptember, 2012. Jose has beenin the Consumer ElectronicsIndustry for over 25 years holdingleadership positions in ReverseLogistics, Repair, Refurbishing,

Technical Support Engineering Groups, Training

Departments, and After Sales Su pport Policy. The lastfew years gave Jose the privilege to lead high volumeSoftware Manufacturing and Games Operations forMicrosoft as well as a Global program team thatlaunched hundreds of products around the globethrough a regimen of “milestone gates” and sign offs.

Edwin Heslinga –Microsoft, Edwin iscurrently Director of ReverseLogistics Programs andPolicies for Microsoft Devices.In his position Edwin isresponsible for developmentand enforcement of policies

surrounding returns and all related costs to thereturns and is also involved in the Customer

Satisfaction Continuous Improvement Council.Working with Microsoft Call Center and theMicrosoft Manufacturing Operations Edwin isdriving the improvement of consumer satisfactionthrough agent assisted support and on-linesupport while managing the costs.

Prior to working for Microsoft Edwin worked for Jabil Global Services as the Director of IT Solutions,where he worked with various teams on the pro-posal and implementation of reversed logistics serv-ices for various companies at the Jabil factoriesaround the world.

Charles Johnston –Home Depot, Charles

Johnston is Director of Repa irand Returns at The HomeDepot Chuck was with WAL-MART for the past 14 yearsand his responsibilities includeReturns, Imports, Exports, Tires

and Printing and Mailing Distribution.

Hartmut Liebel – JabilGlobal Services, HartmutLiebel was named President,

Jabil Global Services ( JGS), inOctober 2004. He joined Jabilas Executive Vice President in

July 200 2 and was na med ChiefOperating Ofcer in October

2003.

Troy Kubat - Walmart,Troy is now the Director ofLogistics Engineering-Groceryat Walmart having workedis way up from Director,Logistics Operations, IndustrialEngineering Manager at Walmart- International Division and

Japan Expatriate - Logis tics Operatio ns Lead atWalmart - International Division

A strong Logistics professional with a deep under-standing of the Retail operation and market place.Extensive Distribution Center (DC)/Transportationoperations experience and vast InternationalLogistics operations experience focusing on growth,integrations, strategic planning, innovation, and proc-ess improvements.

Thomas Maher - Dell, TomMaher joined Dell in 1997 and isthe Executive Director for GlobalService Parts. Mr. Maher is re-sponsible for service parts life cy-cle support in over 100 countries.Mr. Maher’s global service partsresponsibilities include: planning,

procurement, distribution, returns, repair, inven-tory management, supplier management and partsdisposal. These operations support 100% of Dell’swarranty customers across all Business Units andall Product Lines.

Ian Rusher - CiscoSystems, 20 Years withinSupply Chain Operations,of which the last 15 Yearshave been spent in reverseLogistics. Previous experiencerunning 3Com EMEA Warranty/

Service Repair Operations, Responsible foboth Internal and 3rd party repair operatperformance and Engineering support. Mothe operations from a predominantly In-Hbusiness to a total outsourced operationaLast 3 Years at Cisco within Supply ChainOperations, setting up the EMEA non Serreturns and Cost Avoidance Operations wthe Netherlands. Responsible direct for EFreight and Warehouse Operations. Durinlast 2 years has successfully set up Operinfrastructure to support the Teams GlobRevenue targets.

Dale Rogers- University , Dale RogFoundation Professor ofand Supply Chain Maand the Director of thfor Logistics ManagemeUniversity of Nevada. Hthe chairman of the

Logistics Executive Council (www.rlec.orgfessional organization devoted to the improf reverse logistics practices. He is the leadsustainable supply chain research project underway at the University of Nevada. (wwwable-supplychain.com) Dr. Rogers is the fochairman of the RFID Users’ Group, an orgresearching the utilization RFID technologsupply chain. In 2001, he was the Paper FoVisiting Eminent Scholar Chair of LogisticUniversity of North Florida.

Tony Sciarrotta – It Sales & ConsultSciarrotta has held a vasales and marketing poin the consumer electrindustry for over 30+ yincluding the last 25 yePhilips Consumer Lifest

background prepared him in this developrole as director for returns management and he was responsible for implementing returns policies and procedures with a vadealers.

Ian Towell – TescoResposible for end to eaccountability for the nreturns business withinTesco, focussing on impquality, policy applicatiorecovery and logistical

Susan Wackerman

– H ewlett-PackardCompany , Susan Wacis currently a Sr. OperaManager in the AmericSupply Chain for HP’s and Printing Group. In position, Susan is respo

for the Recycling Operations for HP Ameand the Returns Operations / Remarketinfor HP Americas Imaging and Printing GroThis includes supply chain development, rlogistics, disposition and processing, refurresale, channel management. For RecyclinOperations her product responsibilities cHP product categories including inkjet anprinting, digital imaging, supplies, scannersprinting, PCs, notebooks, desktops, server

Complete biographies of Advisory Board Members are available from the RLA site at: www.ReverseLogisticsAssociation.org/compan


6/27

Apparel• Jeroen Weers, Spring

Global Mail

Automotive• Charles Chappell,

Genco ATC

AviationChairperson: Steve

Wallace, COMPUMAR

Consumer ElectronicsChairperson: Paul Baum,PlanITROICo-Chairperson:Kathy Murphy, JardenConsumer Solutions• Ray Agarpo, HP• Patrick Blinn, Microsoft• Brianne Boettner, Best

Buy• Chad Burke, Ryder• Charles Chappell,

Genco ATC• Shoaib Chaudhary,

Spruce IT AssetRecovery

• Charles Dunton,Genco

• Elaine Gasser, HP• Chris Grifn, Sprint

Nextel• Sam Jackson, Target• Patrick Joseph,

Encompass• Brad Larsen, Hewlett

Reverse Logistics Association Industry CommitteesPackard

• David Liscom, HyperMIcrosystems Inc.

• Jason Oneill, UPSSupply ChainSolutions

• Jonathan Pine,Renova Technology

• Paul Rupnow, AndlorLogistics Systems Inc

• Jim Rushton,Encompass

• Tony Sciarrotta,Reverse It Sales &Consulting

• Brian Vowels, UPS

Data StorageChairperson: TomBurnam, Western DigitalCo-Chairperson:David Liscom, HyperMIcrosystems Inc.Co-Chairperson:Alan Clark, SeagateTechnologies• Karen Fedder, Blancco

US, LLC

• Gary Gear, Toshiba• Glenn Grube,

ModusLink• David Liscom, Hyper

Microsystems Inc.

Food and Beverage(Unsaleables)Co-Chairperson: Bruce

Stevenson, StevensonConsultingCoordinator: BrockAnderson, ReverseLogistics Association• Gene Bodenheimer,

GENCO• Pat Coats, Kellogg

Company• Sharon Joyner-payne,

Inmar CLS• Bruce Stevenson,

Stevenson ConsultingLife Sciences• Dan Gardner, ATCLogistics & Electronics

RetailersCo-Chairperson: RaulCastilla, Wal-Mart Stores,Inc.Coordinator: RachelleHetterson, DefenseAmmunition Center• Randy Compas,

Canadian Tire

Corporation• Sam Jackson, Target• Andrea Newman, Best

Buy• Anthony Pereira,

Barnes & Noble

Small AppliancesChairperson: KathyMurphy, JardenConsumer Solutions• Paul Adamson,

ReptileDog, LLC

TelecommunicationChairperson: Gary C

4PRL LLC• Glen West, Celes

Inc.

WirelessChairperson: DouglaZody, AppleCo-Chairperson: BlaVaughn, BrightpointCo-Chairperson: JoeWalden, University oKansas• Mark Delong, Arv

Services• Bill Kenney,

OnProcess TechnInc

• Regan Pasko,

TESSCOTechnologies, Inc

Join today atwww.RLA.org

Focus Committees & RegioFocus continued on to pag

Industry Committees

are set up to provide

a standing forum for

Reverse Logistics

Professionals to

meet on a regional

and global basis anddiscuss common

Reverse Logistics

issues at the RLA

Conferences &

Expos. Industry

Committees

educate the industry

on reverse logistics:

• “Best Practices”

• Consumer

Satisfaction

Issues

• Regulations on

a Worldwide &Regional Basis

Processes that

can Reduce

Costs


7/27

2 Reverse Logistics Digital Magazine • Digital Edition 49 www.RLmagazine.com 13 Reverse Logistics Digital Magazine • Digital Ewww.RLmagazine.com

n India the logistics sectormainly operated by small

nd regional companies.t present the logistics

ndustry in India isrowing at a rapid

ate due to the risingemand for logisticservices and growth insposable incomes and

uperior industrializationndeavors over theountry.

The logistics is mainly involvedwith transportation of goods.

In India the logistics sector

is segregated in four majorsectors like Air Transportation,

Sea Transportation, RailTransportation and RoadTransportation.

Road transport in Indiaincludes a huge shareof cargo movement forelasticity, frequencyand point-to-pointdelivery. Road transportis considered to be the

largest section in the logistics

The Possibilities and Trends of Logistics Business in India

Rajib Dey, Content Writer, Global Associates

ARTICLE

sectors and it consists 73% ofthe freight movement in 2008-2009.

To cope up with the hugeadvancement in Industrialsegments, the concept oflogistics has been broadenwith supplementary servicesthat may range from 3PL,cold chains, warehousing etc.Some signicant premeditateddevelopment areas within theIndian logistics sector are - Aircargo logistics, Cold chain /cold storage, ICD / CFS, Third- party logistics (3PL), Roadtransport service, Shipping,Warehousing, Logistic parks,Relocation, Courier.

India is an economicallydeveloped country and thereare lots of developmentscopes for various industries.The sector comes up withmore openings for revenueenhancements and so the sectorwill be ourished rapidly inIndia in near future. Industrialdevelopments in logistics mayalso result in improving thecountry’s GDP and increasethe numbers of customers forlogistics industry.

India has been positioned39th place amid 150countries regarding logistics performance with its future potential as per global logistics

report 2007 prepared World Bank.

In between 2020 the logistics industry experience a steady growth of around 8-9 and gain potential reveabout $190-200 billion by some leading indsimilar to engin pharmaceuticals, autofood processing and oth

The Logistics i

in India is making advancement in its systit is observed some com performer deals with part of a company’s lo

Supply Chain - After Market Supply ChainPRODUCT LIFE CYCLE

CORPORATE IDENTITY CHANGE

• Customer Service (Helpde• Depot Repair• Service Logistics (Field Se

– 

Transportation/Wareho – Spare Parts Managemen – RMA Management – Replacement Manageme

• End-of-life Manufacturin• Fulfillment Services • IT Process Management• Recycling• Refurbishment/Screeni• Warranty Management•  “B” Channel Manageme•  Asset Management• Environmental Resource• Sustainability

•PCB Assembly •Box Assembly •VolumeManufacturing •Integration •Configuration •Final Testing •Distribution toCustomer •CustomerFulfillment •Transportation

•Vendor Relations •Planning •Procurement InventoryPlanning •ComponentFabrication

•DesignDevelopment •TechnologyRoadmaps •ASICDevelopment •Mechanical Design•PCB Layout •Prototyping •New ProductIntroduction

Aftermarket CustomeServices

Manufacturing& Distribution

MaterialManagement

New ProductDevelopment

ENDUSER/CONSUMER

FORWARD LOGISTICS

Supply Chain - After Market Supply ChainPRODUCT LIFE CYCLE

CORPORATE IDENTITY CHANGE

•PCB Assembly •Box Assembly •Volume

Manufacturing •Integration •Configuration •Final Testing •Distribution toCustomer •CustomerFulfillment •Transportation

•Vendor Relations •Planning •Procurement

InventoryPlanning •ComponentFabrication

•DesignDevelopment •Technology

Roadmaps •ASICDevelopment •Mechanical Design•PCB Layout •Prototyping •New ProductIntroduction

Aftermarket CustomeServices

Manufacturing& Distribution

MaterialManagement

New ProductDevelopment

REVERSE LOGISTICS ACROSS ALL DEPARTMENTS

ENDUSER/CONSUMER

FORWARD LOGISTICS

ReverseLogisticsDefiAs Possibilidades e Tendências de Negócios de Logística nandia - Página 16


8/27

RLA Conference & Expo SingaporeNovotel Clarke Quay • September 24-26, 2013

Asia’s premiere Reverse Logistics Event will bring three full daysof Reverse Logistics. Starting on Monday, September 24, with RLAWorkshops and continuing on Tuesday and Wednesday with sessionsand exhibition.

A wide range of leading regional and global Reverse Logisticscompanies are in attendance from repair/refurbishing to recycling/e-waste and transportation logistics.

Be sure to visit the Exhibition Hall where ODMs and OEMs will belooking for Third Party Service Providers (3PSPs) that can manage

Reverse Logistics in the Far East, along with identifying solutionsfor Europe and the Americas. There will be many exhibitorsshowcasing their Reverse Logistics services and solutions. This isa rich opportunity for OEMsand Branded companiesto identify futureservice partners.

If you are a Reverse Logistics professional – don’t miss this event!For more information and complete details, visit www.RLAShows.com. Attendees may register online for

Workshops and the Conference and even book ights and hotel. Exhibi tor space is available for purchase as well.

10th Annual

SINGAPORE

RACING

ev entNEtwORkING

4 Reverse Logistics Digital Magazine • Digital Edition 49 www.RLmagazine.com

perations. These players arealled as 3PL players who takeare of logistics value chain.t an elementary level theyill look after the integratedansportation, distributionnd warehousing services thatan be tailored to meet up thequirements of a company.ow-a-days the 3PL players areso involving with tracking,acking and In order to managencreasing logistics costs andrgency to concentrate onore competencies, the variousompanies are searchingor such 3PL player. The

nvolvement of 3PL in theverall logistics market isoing to be 3.5-4% by 2013-014.

nother concept is also gainingopularity in Indian logisticsector which is known as 4PL

(4th party logistics). 4PL refersto a supplier of outsourcedsupply chain coordinationand management servicethat usually does not possessor control the fundamentallogistical assets and resources.4PL can be dened as anintegrator that build ups thesources, capabilities andequipment of its personal business and other businessesto plan, construct, andmaneuver all-inclusive supplychain solutions. A 4PL works

for management of the whole procedure. In a broader rangea 4PL manages the nancial,operational, IT and customerservices for the client forservices.

Besides all these online logisticsin India is also becoming

popular in India. Somecompanies like Suain Logisticshave launched their online portal (www.loadjunction.com) which is very useful forIndian logistics companies.Logistics companies canget the live information ofunlimited trucking companiesand their vehicles details tohaul their freight. Besides theyget the availability of varioustypes of specialized vehicleslike trailers, containers, van,reefer, atbed, 10 wheelerslorry for haul bulk amount of

loads. The logistics companiescan post their available loadsonline and if any load ismatched with a trucker theycan directly negotiate throughonline. This types of online portals which are also knownas load boards provide creditscoring systems to verify thegenuineness/authenticity ofthe load providers and carriers/vehicle owners. The logisticscompanies can also get real-time rates on different routeson PAN India basis. RLM

Rajib Dey isthe content

writer of GlobalAssociates, aleading rmthat providesdesign and

sustainability analysis servicesfor a long period. I write article, blog on sustainable design &global warming issues.


9/27


As Possibilidades e Tendências de Negócios de Logística na Índiaa Índia, o setor de logística

operado principalmenteor empresas de pequeno

regional. Atualmente, andústria de logística na Índiastá crescendo a uma taxaápida devido à crescenteemanda por serviços degística e de crescimento danda disponível e esforços

e industrialização superioresobre o país.

logística é principalmentenvolvidos com o transporte de

mercadorias. Na Índia, o setore logística é segregado emuatro setores principais comoransporte Aéreo, Transporte

Mar, Transporte Ferroviário eodoviário.

ransporte rodoviário na Índianclui uma parcela enorme

de movimentação de cargas para entrega de freqüência,elasticidade e ponto-a-ponto.O transporte rodoviário éconsiderado a maior seção nossetores de logística e consistede 73% da movimentação decargas em 2008-2009.

Para lidar com o enormeavanço nos segmentosindustriais, o conceito delogística tem sido ampliar comserviços complementares que podem variar de 3PL, redes defrio, armazenagem, etc Algunssignicativa premeditado áreasde desenvolvimento dentro dosetor de logística indiana são -logística de carga ar frio cadeia/ armazenamento a frio, CID /CFS, serviços terceirizados delogística (3PL), o transporterodoviário de serviços,

transporte, armazenagem, parques logísticos,Transferência, Courier.

A Índia é um paíseconomicamente desenvolvidoe existem muitos âmbitos dedesenvolvimento para diversasindústrias. O setor vem commais aberturas para melhoriasde receita e por isso o setorserá oresceram rapidamentena Índia no futuro próximo.Desenvolvimentos industriaisna área de logística também pode resultar na melhoriado PIB do país e aumentaro número de clientes para aindústria de logística.

Índia foi posicionada 39 ºlugar entre 150 países sobreo desempenho da logísticacom o seu potencial futuro,

como por relatório global delogística 2007 elaborado peloBanco Mundial.

No meio de 2020, o setorde logística indiana vaiexperimentar um crescimentoanual constante de cerca de8-9 por cento e ganhar receita potencial de cerca de US $190-200 apoiado por algumasindústrias líderes semelhantesà engenharia, farmacêutica,automotiva, de alimentos eoutros.

A indústria de logística naÍndia está fazendo algum progresso em seu sistema eobserva-se alguns negócios performer comprometidos comuma maior parte das operaçõesde uma empresa de logística.Estes jogadores são chamadosde jogadores 3PL que cuidamda logística de cadeia de valor.Em um nível elementar eles vãocuidar dos serviços integradosde distribuição, transportee armazenagem que podemser adaptados para atender asnecessidades de uma empresa.Hoje em dia os jogadores estão

3PL envolvendo também comacompanhamento, embalageme A m de gerenciar o aumentodos custos de logística e deurgência para se concentrarnas competências essenciais,várias empresas estão à procura de jogador 3PL tal.O envolvimento de 3PL no

mercado de logística globalvai ser 3,5-4% em 2013-2014.

Outro conceito também estáganhando popularidade nosetor de logística indiana,que é conhecido como 4PL(logística de 4). 4PL refere-sea um fornecedor terceirizadode coordenação da cadeia defornecimento e serviço degestão que geralmente não possuir ou controlar os ativosfundamentais logísticos erecursos. 4PL pode ser denido

como um integrador que upsconstruir as fontes, recursos eequipamentos de seus negócios pessoais e outras empresas para planejar, construir e manobrarcom tudo incluído soluções decadeia de fornecimento. A 4PLfunciona para a gestão de todoo processo. Em uma gama maisampla de um 4PL gerencia osnanceiros, operacionais e deTI de clientes de serviços parao cliente para os serviços.

Além de todas essas logísticaonline na Índia também estáse tornando popular na Índia.Algumas empresas, como

Logística Suain lançaramseu portal online (www.loadjunction.com), que émuito útil para empresasde logística indianos. Asempresas de logística podeobter as informações ao vivode empresas de camionagemilimitadas e detalhes de seus

veículos para transporcarga. Além disso, elesdisponibilidade de váriode veículos especiacomo reboques, contevan, reefer, de mesa, 1de camião para a quade cargas a granel curempresas de logística postar suas cargas dispon-line e se qualqueré compensada comcaminhoneiro que eles negociar diretamente da Internet. Estes tip portais on-line que t

são conhecidos como de carga fornecer sde pontuação de crédivericar a genuinidautenticidade dos fornece transportadoras de proprietários de veícuempresas de logística t pode obter em tempo taxas em rotas diferenPAN base Índia.

Rajib é o de coda Associatempresa que

serviços de projeto e ansustentabilidade para um período. Eu escrevo blog sobre design suste questões do aquecglobal.


10/27

t this year’s RLA Conference & Expo in Las Vegas you may have noticed a

elevision crew roaming around. The crew was there to capture response to the

onference and make a video that displayed the essence of the Reverse Logistics

ssociation. They were also lming segments for a new video series in RL Digital

magazine called RLA Rewound. As you view it, you may see some familiar faces. A

ig thank you to everyone who took time out from their busy conference schedule

o stop and talk with our reporter. We hope you will share the video with friends

nd colleagues as you introduce them to the association and explain what we do

nd how we can support them. Stay tuned, because we may be talking to you for

he next series of videos for RLA Rewound.

What is the ReveRse Logistics association?

WWW.RLa.oRg • WWW.RLashoWs.oRg • WWW.RLmagazine.com

Reverse Logistics AssociationFocus CommitteesFOCUS COMMITTEESCORPORATE SOCIALRESPONSIBILITYChairperson: Brian Eddy, SubConIndustries

EXTENDED WARRANTIESCo-Chairperson: Ann Rodriguez,AvnetCo-Chairperson: Scott Delaney,Avnet Integrated• Paul Adamson, ReptileDog,

LLC• Charles Chappell, Genco ATC• Mohan Kumar D, HP• Arlene Freed, Avnet

• Edwin Heslinga, Microsoft• Mike Neilon, ShoppJimmy.com• Regan Pasko, TESSCO

Technologies, Inc.• Kairn Pawlikowsky, Avnet

RL CERTIFICATIONChairperson: Doug Pratt, RLA• Noah Arvidson, US Cellular• Haozhe Chen, East Carolina

University• Elaine Gasser, HP• David Giese, Dell, Inc.

SOFTWARE SOLUTIONSChairperson: Leonard Schneeman,DEX SystemsCo-Chairperson: Paul Rupnow,Andlor Logistics Systems Inc• Hitendra Chaturvedi, RLC• Haozhe Chen, East Carolina

University

• Roger Levi, Intel Corporation• Ray Miller, CSDP• Lee Sacco, Oracle

SPARE PARTS MANAGEMENT• John Baehr, KLA-Tencor

Corporation• Dan Gardner, ATC Logistics &

Electronics• Joe Giglio, Fidelitone Logistics• Edward Higgins, MasterWorks

International Inc.

• Patrick Joseph, Encompass• Ann Rodriguez, Avnet• Jesus Sales, Juniper Networks• Derek Scott, Canon Europa

N.V.• John Weatherup, Hewlett

Packard• Alan Wheatley, MasterWorks

International• Darren Woodvine, Ericsson

STANDARDSChairperson: Ron Lembke,University of NevadaCo-Chairperson: Ken Jacobsen,Connexus

• Beth Foster, United StatesPostal Service

• Paul Rupnow, Andlor LogisticsSystems Inc

SUSTAINABILITY ANDENVIRONMENTALMANAGEMENTCo-Chairperson: Raymond Glynn,Arrow Value RecoveryCo-Chairperson: Paul Gettings,Network Global Logistics• Paul Adamson, ReptileDog,

LLC• Rachel Blackwood, ROUND2• Cintia Gates, Dell Inc• Jean-françois Rioux, Le

Sextant inc.• Ann Rodriguez, Avnet• Kenneth Turner, HP• Joe Walden, University of

Kansas

REGIONAL FOCUSAPACCo-Chairperson: BalachandarSubramaniam, EricssonCo-Chairperson: Haozhe Chen,East Carolina University• Hitendra Chaturvedi, RLC• Victor Chu, UPS• Kenichi Kato, Katotech• Alice Koo Boon Ken, Ericsson• Brian Noone, Innet Service

Solutions Pty Ltd• Ashok Parasuram, USPS• Ian Rusher, Cisco System• Yogesh Sarin, Dell India P

BRASILChairperson: Felipe Ortiz, Grde AçúcarCo-Chairperson: Melissa SilvPostal ServiceCo-Chairperson: Eduardo CuAccentureCoordinator: Raphael Lima SFATECCoordinator: Giovana SalvatoFatec

• Djalma Barbosa, Dell Inc• Marco Antonio Bendin,

CORREIOS ( BRAZILIAN• Soa Bianchi, Craneld U• Orlando Cattini Junior, EA

FGV• Paulo Gomes, Flextronics

Services• Marcus Karten, Arvato Se• Luciana Lacerda, HP• Osvaldo Nobuo, UPS• Marcio Silva, Philips

EMEAChairperson: Ian Towell, TescCo-Chairperson: Jeroen WeeSpring Global MailCo-Chairperson: Derek ScottEuropa N.V.Coordinator: Brock Anderson• Emmanuel Desse, DB Sc• Eduard Falkenreck, Celes

• Faz Hussain, UPS• Chris Leigh-browne, Arva• Charlie O Shaughnessy, I• Ian Rusher, Cisco System• Andy Smith, Celestica• Ian Towell, Tesco• Bart Van Der Horst, OnPr

NORTH AMERICAChairperson: Tony Sciarrotta,Reverse It Sales & Consulting• Molly Zito, Avnet


11/27


razil is building what is consideredne of the most advancedmiconductor businesses in the

outhern Hemisphere, and it wantslicon Valley engineers to apply forbs.

X Semiconductors -- a $500

illion project nanced by therazilian Development Bank,BM and an investment group

mprising Brazilian oil and miningmpanies -- is poised to pioneer themiconductor industry in Brazil,

ne of the world’s fastest-growingonomies. But the factory’s 300w jobs require technical skills that

razil’s workforce doesn’t have, SIXaders and industry experts say.

“What’s missing in Brazil? Everythingalmost,” said Milton Torres, chairmanof the board for Six Semiconductors.“The semiconductor industry doesn’texist south of the equ ator.”

So SIX went to the obvious place --the birthplace of semiconductors -- to

nd employees.

The company’s recruiting effortshere and its plans for a partnershipwith Stanford University will deepenthe valley’s ties with Brazil, valley

business leaders say. While notthe rst Brazilian company to hireaggressively from the valley, SIX isone of the largest and, with backing

from the Brazilian government, oneof the most powerful, some Bay AreaBrazilians say. The valley’s buddingrelationship with SIX -- and thegovernment banks helping to nanceit -- gives local businesses a door tothe booming Brazilian market.

“Brazil gets better people, bettertechnology, and a whole new marketopens up to Silicon Valley companieslooking to expand,” said VicenteSilveira, a Brazilian native anddirector of engineering at LinkedIn,who spoke as a member of SiliconValley networking group BayBrazil.“It has the potential to be a veryhealthy relationship.”

A R T I C L E

Heather Somerville, Business Reporter, Bay Area News Group

Brazil Looks to Silicon Valley to Power New Semiconductoractory

In January, SIX executives visited thevalley to tout the company to b usinessleaders, engineering students andexpats who left a barren Brazilian jobmarket decades ago for tech careersin the valley.

“The reason why they are in SiliconValley is the same reason a bankrobber would go to a bank,” saidHarald Batista, a Brazil native andsoftware broker in Los Altos Hillswhose brother, Eike Batista, is one ofthe partners backing SIX. What theywant, he said, is a piece of the SiliconValley’s most prized possession -- its

brain trust of cutting-edge technologyand innovation.

Torres said SIX hasn’t hiredanyone from the Bay Areayet but is in nal negotiationswith three people, and willrecruit from the valley “formany years to come.”

SIX wants about 145employees on the payroll bythe end of the year and willdouble that by the time it opens inlate 2014 or early 2015 in Ribeirãodas Neves, a suburb in the Brazilianstate of Minas Gerais, north of Riode Janeiro. It will make customchips for energy-saving appliancesand lighting, and plans to spearheadtechnology changes in global publichealth.

Brazil’s universities, in desperate

need of reform, don’t adequately prepare students for these sorts oftechnical jobs, Torres said, so SIX isstarting with Silicon Valley students.SIX plans to join Stanford’s Centerfor Integrated Systems, a partnership

between the university and about19 semiconductor and electroniccompanies.

Vincent Jackson, a Stanfordengineering graduate student, metwith executives in January. Jackson,37, spent several years working inthe tech industry, including workassignments in Latin America, beforegoing back to school for his master’s.He said the company drummedup interest in students -- there’ssomething exciting about joiningan industry that’s just starting to

blossom, he said.

“Brazil is kind of at a point in theirdevelopment where they are movingup the supply chain,” he said. “TheBrazilians are next in line.”

It’s not just students who have theireyes on the South American giant.The Bay Area could see a reversemigration of mid-career Braziliansheading home to high-tech jobs thathad never before been available inBrazil, Silveira said. When Silveiraleft Rio de Janeiro in 2001, “itwas clear, if you wanted to stay intechnology, there was no opportunity

in Brazil. Now I’m not sure if mydecision would be as clear-cut.”

SIX brings more competitionto the valley’s already cutthroatenvironment, business leaders say.But it is also a “huge opportunityfor American companies to takeadvantage” of Brazil’s coming-of-agetech landscape, said Batista.

Brazil has the world’s fourtmarket for cars and TVs, a suof mobile devices and PCs, aand gas boom to power the eResearch rm Gartner projIT spending will hit $130 b2013, the second highest amBRIC nations (Brazil, Russand China, which have similgrowing economies).

Facebook, Twitter and Paamong the big players makinin Brazil, and Apple’s manufacturing partner recently began making iPads SIX will lay some of the gro

for more valley coto join them in Mina

-- it’s building a te park and roads connto an international a

“If you want to place where thihappening,” said “you should probabBrazil.”

Republished with permisMercury News, Business Se22724416 2013, Heather So

permission conveyed Copyright Clearance Center,

Heather Sois a reporter the Bay

News

where sheon caffairs,

and technology in CaBay Area. Heather has wodaily and weekly newspaponline news sites across thecovering national security,and immigration. She is recipient of a number of prfellowships.

A R T I C L E

Brasil Olha para o Vale do Silício para o Poder Fábrica deSemicondutores - Página 22


12/27


rasil está construindo o que éonsiderado um dos negócios demicondutores mais avançadas

o Hemisfério Sul, e querngenheiros do Vale do Silícioara se candidatar a empregos.

EIS Semicondutores - umrojeto de 500 milhões dólaresnanciados pelo Banco Nacionale Desenvolvimento Econômico,BM e um grupo de investidoresue inclui brasileira de petróleo eineração - está prestes a pioneira

a indústria de semicondutoreso Brasil, um do mundo o maispido crescimento economias.

Mas a fábrica 300 novosmpregos exigem habilidades

cnicas que força de trabalhoo Brasil não tem, seis líderes epecialistas do setor.

O que falta no Brasil? Quasedo “, disse Milton Torres,

residente do conselho de Seisemiconductors. “A indústria demicondutores não existe ao sul

o equador.”

Então seis foram para o lugaróbvio - o local de nascimento desemicondutores - para encontrarfuncionários.

Os esforços da empresa derecrutamento aqui e seus planos para uma parceria coma Universidade de Stanford vaiaprofundar os laços do vale como Brasil, os líderes empresariaisvale dizer. Apesar de não sera primeira empresa brasileiraa contratar de forma agressivaa partir do vale, seis é um dosmaiores e, com o apoio dogoverno brasileiro, um dos mais poderosos, alguns brasileiros daárea da baía dizer. Relação de

amizade do vale, com seis - eos bancos do governo, ajudandoa nanciá-lo - dá às empresaslocais uma porta para o mercadoem expansão no Brasil.

“O Brasil recebe as pessoasmelhor, melhor tecnologia, etodo um novo mercado se abre para as empresas do Vale do

Silício que procuram expandir”,disse Vicente Silveira, um nativodo Brasil e diretor de engenhariado LinkedIn, que falou comoum membro do grupo Vale doSilício rede BayBrazil . “Ele temo potencial de ser uma relaçãomuito saudável.”

Em janeiro, seis executivosvisitaram o vale a defendera empresa para líderesempresariais, estudantes deengenharia e expatriados quedeixou um estéreis décadasmercado de trabalho brasileiroatrás para carreiras de tecnologiano vale.

“A razão pela qual eles estão noVale do Silício é a mesma razãoum ladrão de banco iria a um banco”, disse Harald Batista,um nativo do Brasil e corretorde software em Los Altos Hills,cujo irmão, Eike Batista, é umdos parceiros que apóiam SEIS. O que eles querem, segundoele, é um pedaço de bem mais

Brasil Olha para o Vale do Silício para o Poder Fábrica deSemicondutores

precioso do Vale do Silício - a suaconança cérebro de tecnologiade ponta e inovação.Torres disse que seis nãocontratou ninguém da Bay Area,mas ainda está em negociaçõesnais com três pessoas, e vairecrutar a partir do vale “pormuitos anos que virão.”

SEIS quer cerca de 145funcionários na folha de pagamento até o nal do ano e vaidobrar de que no momento em quese abre no nal de 2014 ou iníciode 2015, em Ribeirão das Neves,um subúrbio no estado brasileirode Minas Gerais, norte do Rio

de Janeiro. Ele vai fazer chips personalizados para economia deenergia e iluminação, aparelhos e planos para liderar as mudançastecnológicas em saúde públicaglobal.

Universidades do Brasil,em desesperada necessidadede reforma, não prepararadequadamente os alunos paraestes tipos de trabalhos técnicos,disse Torres, para SIX estácomeçando com os estudantesdo Vale do Silício. SEIS planosde se juntar Centro de Stanford para Sistemas Integrados, uma parceria entre a universidadee cerca de 19 empresas desemicondutores e eletrônicos.

Vincent Jackson, um estudantede engenharia de Stanford pós-graduação, se reuniu comexecutivos em janeiro. Jackson,de 37 anos, passou váriosanos trabalhando na indústriade tecnologia, incluindo asatribuições de trabalho naAmérica Latina, antes de voltar

para a escola para seu mestre.Ele disse que a empresa batia-seo interesse em alunos - há algoemocionante sobre ingressarem um setor que está apenascomeçando a orescer, disse ele.

“O Brasil é uma espécie de em um ponto no seu desenvolvimento,quando eles estão se movendo-se a cadeia de abastecimento”,disse ele. “Os brasileiros são os próximos na linha.”

Não são apenas os alunos quetêm seus olhos no gigante sul-americano. A área da baía podiaver uma migração reversa demeio de carreira brasileiros indo para casa para empregos dealta tecnologia que nunca antestinha sido disponível no Brasil,Silveira disse. Quando Silveiradeixou o Rio de Janeiro em2001, “era claro, se você queriacar em tecnologia, não houveoportunidade no Brasil. Agora,eu não tenho certeza se a minhadecisão seria tão clara. “

SEIS traz mais competição aomeio ambiente já acirrada do vale,os líderes empresariais dizem.Mas também é uma “enormeoportunidade para as empresasamericanas para tirar proveito”da paisagem do Brasil coming-of-age tech, disse Batista.O Brasil tem o mercado mundialde quarta maior para carrose TVs, um uso crescente dedispositivos móveis e PCs, eum boom de petróleo e gás paraalimentar a economia. Projetosde pesquisa Gartner que gastoscom TI vão chegar a US $ 130 bilhões em 2013, o segundomaior entre os países do BRIC

(Brasil, Rússia, Índia eque têm igualmente ecode crescimento rápido).

Facebook, Twitter e estão entre os grandes joque fazem incursões noe (AAPL) da Apple fab parceira Foxconn recencomeçou a fazer iPads noSEIS irá lançar algumas d para que mais empresas vse juntar a eles em Mina- é a construção de umtecnológico e estradas dea um aeroporto internacio

“Se você quer ir a um lugarcoisas estão acontecendoSilveira, “você provavdeve ir para o Brasil.”

Reproduzido com peda Mercury News, Sec Negócios, CI 22724416Heather Somerville; petransmitida através CoClearance Center, Inc.

H e a tSomerviluma de ncom o de NotícBay Areela relata

assuntos de consumo, v

tecnologia na área da CaBay. Heather tem tra para jornais diários e semsites de notícias on-line eo país, abrangendo a senacional, política e imEla é também o destinaum número de bolsas de p


13/27


REVERSE LOGISTICS ASSOCIATION CONFERENCE &EVERSE LOGISTICS ASSOCIATION CONFERENCE & EXPO

RLA Conference & Expo São Paulo, Brazil

We are pleased to announce the RLA Conference & Expo Brazil in April 2013! Companies from all

over the world and especially South America & Central America along with many other international

delegates will be in attendance. ODMs, OEMs, Branded Companies and Retailers will be looking for

3PSPs that can manage Reverse Logistics in South & Central America.

Temos o prazer de anunciar a Conferência e Exposição RLA Brasil em Abril 2012! Empresas do mundo

inteiro e principalmente da América do Sul e Central junto com muitos outros delegados internacionais,

estarão presentes. ODMs, OEMs, Companhias de Marca e Varejistas da América do Norte e Sul, Europa

e o Extremo Or iente estarão procurando Empresas Tercerizadas que lidam com a Logística Reversa

Nos complace anunciar la Conferencia y Exposición RLA Brasil en abril de 2012! Empresas de todo

el mundo y especialmente América del Sur y Centroamérica, junto con muchos otros delegados

internacionales estarán presentes. Fabricantes ODM e OEM, minoristas y empresas de marca de la

América del Norte y del Sur, Europa, y del Extremo Oriente estarán buscando terceros que puedan

gestionar la logística inversa.

Hotel Novotel São Paulo Jaragua Convention

An excellent location dowtown, minutes

away from main shopping and tourist spots.

Workshops - April 16, 2013

Conference & Expo - April 16-18, 2013

Be sure not to miss some of

our exciting sessions & workshops

Felipe Ortiz,Coordenador em Log

Reversa,Grupo Pão de Açúc

Graduado em Lo

Empresarial de Armazee Distribuição e pós-gra

com MBA - Executiv

Gestão Empresarial pelo In

Nacional de Pós Graduação

Experiência de sete ano

varejo/supply chain, com pa

por Transportes e Adm. Lo

e à cinco anos com a c

dedicada à Logística Revers

Responsável pela lo

reversa do Grupo Pão de A

envolvendo o tratamen

itens de mercearias e baza

da gestão dos equipam

logísticos de toda a cadeia.

Professor de logística rev

gestão de qualidade para o

técnico de Logística da ETE

Owner de um canal de comun

sobre Logística Reversa

logisticareversapro.com.br

Presidente do comitê bra

da RLA (Reverse Lo

Association).

Mrcio SilvConsumer Services Manager,

Philips

Leordo Mirdi,Repair Vendor Manager,

Cisco Systems

Orldo Cttii Juior,Professor,

FGV

Luci Lcerd,Services Supply Chain &

Logistics Mgr, HP

Meliss Silv,Reverse Logistics Manager,

Correios

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6 Reverse Logistics Digital Magazine • Digital Edition 49 www.RLmagazine.com

UMMARY

present concepts for the study ofcycling of life products, analyzinge implications of operational andctical originate, we explore thencept of reverse logistics withine general framework that integrates

nd explores models for systems

nalysis employing reverse logisticsperations research techniques ineir formulation and resolution.

TRODUCTION

this pioneering work, it wasncluded about the importance ofe recovery on the administration ofe supply chain.

Because the reverse logistics andrecycling are not priority activities inMexico, proposes criteria useful inthe recycling industry.

North American Free Trade

Agreement (NAFTA)

• Mexico is the only developing

country that has signed afree trade agreement, whichincludes a clause relating to theenvironment. This facilitatesaccess to cleaner technology and

promotes the raising of standards,which favors rules that ultimatelyconverge conservationists of

Mexico with the United Statesand Canada.

• Among the purposes of the Treatymentioned there are at least threethat relate to the environment:

1. Intended to promote free tradein a manner consistent with their

protection and preservation.

2. Promoting sustainabledevelopment.

ocio-Ecological Model in Reverse Logistics

Dr.Ing Jose Antonio Valles Romero, Research Professor at the Autonomous University of Mexico

A R T I C L E

3. Strengthening environmentallaws and their application.

The use of economic instrumentswould be a powerful complimentto standard, the advantages ofeconomic instruments is thattheir implementation can be lessexpensive than direct controls.

They can also help internalizeenvironmental costs and benets,greater exibility to operators,

provide an incentive to improvetechnology and generate nancialresources to build the infrastructureand other facilities required forenvironmental management. These

instruments would be a means ofapplying the principle of “polluter pays” principle, which is the rulethat have adopted several OECDcountries.

In Mexico already used economicinstruments for environmental

purposes, but a voluntary and limited.Its operation has no legal basis andtherefore, the government can not

resort to any mandatory measure.

Industrial Competitiveness Program

and Environmental Protection

• The Industrial CompetitivenessProgram and EnvironmentalProtection implemented fromJuly 1995, represents a newera of cooperation betweengovernment and industryorganized in the countrywith a view to modernizingthe country’s industrial plantincludes the following topics:

1. Restructuring and technologicalcooperation: It promotes the use ofclean technologies and supportsthe industry with the Bank of

Commerce and Development, inthe simplication of proceduresand requirements on creditoperations aimed at technologicalupgrading.

2. Environmental Infrastructure:It is proposed to boost privateinvestment in creating thenecessary infrastructure forhandling, recycling, treatment,transportation and destruction of

waste, efuents and emand promoting the intof productive chains environmental managem

THEORETICAL FOUNDATI

The purpose of reverse logisrecover waste products by coand the study and analysioptions that companies ha successful reintegration

production process, in ordercompetitive advantage in eterms, and society in enviroterms. Establishing the implications, tactical and opmotivated by the recovery

life products, generating su benets for the company,the sense producer-consumefunction of logistics) and co

producer sense (inverse funlogistics).

It is necessary to desiimplement a quantitative of different logistical which consider the inverse

Modelo Socio-Ecológico en La Logística Inversa - Página 35


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nd allow us to evaluate existingperating mechanisms, and how toddress the challenges posed by thecovery of life products.

ecovery of used or discardedoducts is not new is as old asan himself already in the Stonege obtained shrapnel used in theanufacture of tools and tips for theirrows. The ancient Mesopotamian

ultures, Inca, Aztec, Greek or Romannd recycling techniques commonlyed in their daily activities. For

xample, the local currencies of thenquered cities were merged into

ew coins, but sometimes, thoseurrencies were not even subjecteda recycling process, returning to berculated once the seal stamped onem the new king . Other examplesn be found in the weapons used ine battle being reconverted into orerged agricultural implements fore manufacture of new weapons.

With the Industrial Revolutionegan the process of economic

growth based on technology. TheIndustrial Revolution sparked notonly the economic boom, scienticand technical, but, with this, was

promulgated intensive, extensiveand irrational natural resources formodels of economic growth formany years, and before IndustrialRevolution that forever mark thedevelopment of mankind, theindustry was not an important factorin the production of industrial waste.

Traditional processes of productionand exploitation of the soil andsubsoil, permit renewal andnatural preservation thereof, sincesuch processes were extremelyrudimentary, and did not causedevastation or destruction ofresources, new mechanisms andforms of production, along withintensive and systematic exploitationof natural resources, wentgeneralizing without providing thesame effects on the environment. Formany years the image of hundredsof chimneys spewing smoke has

represented the symbol of progressand consolidation of economic

power.

Although the late 50s and early 60s began to manifest environmentalawareness, it is not until the 70’swhen the processes of naturalresource depletion are evident andtherefore the associated costs.

In this way, you begin to look,rst, alternative forms of economicgrowth and development continue to

prevent environmental degradation processes, and on the other hand,mechanisms for the recovery of rawmaterials.

Since the 80s, the company tries to progressively modify attitudes and behavior patterns that allow forimprovements in their environment,or at least reduce the negative impactit has on the environment from thedisposal of phones etc., So termssuch as pollution, environmentalimpact, greenhouse effect, waste,recycling, organic farming or energysavings have become commonplace.

DISCUSSION AND RESULTS

The industrial and business worldhas not been immune to thissituation and have begun to considerenvironmental and ecologicalaspects as decision variables whenformulating its business strategy.

A signicant nding of thisinterest of multinationals and large

business groups, is the inclusionof an environmental report in theinformation they offer to theirshareholders. Conditioned by legaland market imperatives, in anycase, more and more companies

to incorporate environmentalconsiderations in their managementmade both by markets as under currentlaw, “the socioeconomic modelof reverse logistics is becoming amodel socio-economic ecologicaltherefore reverse logistics, shouldget interlacing quality, innovationand the environment.”

Similarly, governments have begunto take social demands raised abouttaking measures to reduce the

negative impact of human activityon the natural environment. Theseactions include those designedto reduce waste generation,encouraging recovery activities,recycling and reuse of products. Itis not so green a fad or a temporaryor passenger, environmentalconsiderations and implications are

parameters authorities, businesses

and consumers have joined yourdecision making process.

The waste management has emergedas one of the main elds of actionfor companies that have begunto consider issues such as clean

production, reducing raw materialconsumption, environmental design,reusing products and packaging ,etc., with the aim of reducing thenal amount of waste generatedduring the activity.

Waste management is an area ofresearch that intermingle differentareas of knowledge. It pinup

possibilities that may arise in thecompany with the reintegration of

products used and discarded by theconsumer and the producer whichhas certain responsibilities. The rstacademic research on the recovery of

life products in the eld of bdating back to the early 90the 70’s published severain which examines the prodistribution in the recycling

Thus studying the strucdistribution channels for rin these works explicitly some of the aspects that chareverse distribution networas:

1. The existence of many

(consumers) and few des(collectors) in the disnetwork.

2. A very large set of intermand new functions.

3. The importance of claactivities repossessed.

Dened mathematical

Up to 3-15%

of your bottom line

may be under attack.

To learn more vi sit: www.RLA.org


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at indicate the best alternativesplicable to the development

f reverse distribution channels,e existence of environmentalgislation that affects or inuencese operational scheme traditional

usinesses.

ntil the 90’s when you start tovestigate further the administration

f life products. In this decadeill make a number of works that

ddress the problem of shortagef resources and rawaterials, as well ase opportunities forcovery and reuse

f used productspresent for thempany and forciety.

ened as the productf research, amongher issues, thegistics related to theturn of products,om the consumer

the producer,rough recycling,use of materials andmponents, wastesposal and restore

perations, repair andmanufacturing andlk and the concept ofverse logistics.

defends the idea that companiesould develop an effective policyr managing products recovered,ithout signicantly affecting itsst structure. They are classied

nd analyzed, for the rst time,e options available to efcientlyanage the ow of goods from thensumer to the producer, deningset of elements that favor the

mplementation of a recovery systemfe products.

For the efcient recovery of these products is essential to establishreverse logistics systems able to putin the hands of collector productsdiscarded by consumers. This willstart using the Reverse Logisticsconcept to encompass the rangeof logistical activities necessary torecover and exploit economically thelife products.

At rst, the references to theterm reverse logistics appears in

professional journals and popular(mainly transport and distribution),in recent years in academia and

business.

A review of the literature on ReverseLogistics major contributions madeare:

1. General and theoreticaldevelopments.

2. Transport and packaging.

3. Markets end.

Most of the studies analyzed are“descriptive and anecdotal” and

published in trade magazines,detecting the absence of theoreticaldevelopments that allow buildinga research framework, we analyzethe role of logistics in areas such as

product returns , reduction in wastegeneration, recycling, repair andremanufacturing through developingoptimization models that combineengineering and logistics businessdecision models in order to increasethe ow and return of life products,

other groups the mostrecent contributionson studies andReverse Logistics inve categories:

1. G e n e r a lConcepts.

2. QuantitativeModels.

3. Distribution,Storage andTransportation.

4 . B u s i n e s sProles.

5 . I n d u s t r i a lApplications.

It is necessary todevelop quantitativemodels designed forthe analysis of the

inverse function of logistics, groupedinto three distinct categories:

1. Distribution systems.

2. Inventory Management.

3. Models of production planning.

Reverse logistics is a scienticeld in which the contributionsare still too partial. There is a hugeimbalance between the large numberof empirical studies related to thereuse or recycling of products andthe few theoretical developmentsthat give a comprehensive view of

this issue.

CONCLUSION

In many shortcomings to beovercome in relation to a theorythat gives substance to the variouselements that comprise identifyingstrategic and operational factors suchas the cost of collection systems, therecovered product quality, customerservice, environmental and legalconstraints , transport, storage,

production (remanufacturing andrecycling), packaging, design andresolution of operations researchmodels, relationships and interactions

between operations research andenvironmental management from

two perspectives:1. The impact on the supplychain, analyzing how aspectsenvironmental planning affect

the production, distribution,inventory, location and generallyto all activities logistics.

2. The impact on the environmentalchain, studying techniquesoperations research to provide a

better formulation and resolutionof environmental issues. RLM

BIBL IOGRAPHY1 Dyckhoff, Harald, Lackes, Richard, 2004,Supply Chain Management and ReverseLogistics, Publisher: Springer, 2004 edition(November 13, 2003).2 Fleischmann, Moritz, 2007, QuantitatieveModelling, Voor Retourlogistiek,Publisher: Springer.3 Srivathsan Narayanan, 2010, OptimizingReverse Logistics with SAP ERP, SAPPress.4 Murray, Martin, 2011, MaterialsManagement with SAP ERP: Functionalityand Technical Conguration (3rd Edition),Galileo Press.

Doctor LogísticaT r a n s(Ph.D.). el Gra“MaestríaI n g e n iEgresado

la Universidad IberoamIngeniero Civil y Maestro en con Especialidad en CompGanador del “Premio NEn Logistica 2007”, otorgla Secretaría de Comuniy Transportes y la SecreEconomía.

Interested in Networking?

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bring RL professionals together to address specic in

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HP, Walmart, Motorola and Dell.

“I found the workshops and seminars to be a great oppo

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Schiavone - Director, WW Reverse Logistics, Cisco Syste

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my RL colleagues.” - Arthur Teshima, VP Business Develo

Bell Industries

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18/27


RESUMEN

Se presenta conceptos para el estudiodel reciclado de los productos fuerade uso, analizando las implicacionesestratégicas, operativas y tácticasque originan, se analiza el conceptode logística inversa dentro delmarco general en el que se integray se estudia los modelos para elanálisis de los sistemas de logísticainversa que emplean técnicas deinvestigación de operaciones en suformulación y resolución.

INTRODUCCIÓN

En este trabajo pionero, seconcluía acerca de la importanciaque la recuperación tiene en laadministración de la cadena de

suministro.

Debido a que la logística inversay el reciclaje no son actividades

prioritarias en México, se proponenalgunos criterios útiles en la industriadel reciclaje.

Tratado de Libre Comercio de

América del Norte (TLCAN)• México es el único país en vías

de desarrollo que ha rmado unacuerdo de libre comercio, enel que se incluye una cláusularelativa al medio ambiente. Estofacilita el acceso a una tecnologíamenos contaminante y propiciala elevación de los estándares,lo que favorece que al nal lasreglas conservacionistas deMéxico converjan con las deEstados Unidos y Canadá.

• Entre los propósitos del Tratadoque se mencionan existen cuandomenos tres que se relacionan conel medio ambiente:

1. La intención de promoverel libre comercio de maneracongruente con su protección y

preservación.

2. El fomento del desarrollosostenible.

3. El fortalecimiento de las leyesambientales y de su aplicación.

El empleo de instrumentoseconómicos sería un poderosocomplemento de estándares. Lasventajas que ofrecen los instrumentoseconómicos es que su aplicación

puede ser menos c ostosa qlos controles directos. pueden contribuir a internacostos y benecios ambdar mayor exibilidad a loseconómicos, ofrecer un i

para mejorar la tecnología yrecursos nancieros para coninfraestructura y otras instarequeridas para el manejo amEstos instrumentos serían u

para a plicar el principio decontamina paga”, que es que han adoptado varios paíOCDE.

En México ya se han instrumentos económico

propósitos ambientales, aumanera voluntaria y muy Su operación no tiene legal y, por tanto, el gobi

puede recurrir a ningunaobligatoria.

Programa de Compe

Industrial y Protección Am

• El Programa de CompeIndustrial y Protección Ainstrumentado a partir d1995, representa una n

Modelo Socio-ecológico en la Logística inversa

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de cooperación entre el gobiernoy los industriales organizadosdel país, con el propósito demodernizar la planta industrialde país, incluye los temas de:

Reconversión y cooperacióntecnológica: Promueve el usode tecnologías limpias y apoyaa la industria ante la BancaComercial y de Desarrollo, enla simplicación de trámitesy requisitos en operacionesde crédito orientadas a lareconversión tecnológica.

Infraestructura ambiental: Se propone impulsar la inversión privada en la creación de lainfraestructura necesaria para el

manejo, reciclaje, tratamiento,transporte y destrucción deresiduos, auentes y emisiones;y promover la integración decadenas productivas a través dela gestión ambiental.

BASES TEÓRICAS

El objetivo de la logística inversaes la recuperación de los productosdesechados por los consumidores yel estudio y análisis de las opcionesque tienen las empresas para unaadecuada reinserción en el proceso

productivo, con el propósito deobtener una ventaja competitiva,en términos económicos, y

para la sociedad en términosmedioambientales. Estableciendo,las implicaciones estratégicas,tácticas y operativas motivadas porla recuperación de estos productosfuera de uso, generadoras de ventajassostenibles para la empresa, tanto en

el sentido productor- consumidor(función directa de la logística) comoen el sentido consumidor-productor(función inversa de la logística).

Es necesario diseñar e implementar

un análisis cuantitativo de distintossistemas logísticos en los que seconsidere la función inversa y quenos permita evaluar los mecanismosde funcionamiento existentes, ycómo afrontar los retos que planteala recuperación de los productosfuera de uso.

La recuperación de productos usadoso desechados no es algo nuevo es tanantiguo como el propio hombre queya en la Edad de Piedra utilizó lasesquirlas obtenidas en la fabricaciónde sus herramientas como puntas parasus echas. Las antiguas culturasmesopotámica, inca, azteca, griega oromana ya utilizaban habitualmentetécnicas de reciclaje en su actividadcotidiana. Por ejemplo, las monedaslocales de las ciudades conquistadaseran fundidas en nuevas monedas,aunque en ocasiones, dichas monedasni siquiera eran sometidas a un

proceso de reciclaje, volviendo a ser

est BuySenior Manager, SupplyChain

elestica IncAccount ManagementDirector

Microsoft• Reverse Supply Chain

Operations Manager• Retail Stores Global

Customer Returns ProgramManager

Motorola Mobility• Global Materials Planner

OnProcess Technology• Vice President of Delivery

Services

Peripheral Computer SupportInc., Computer TechnologySolutions LP

• Vice President, Operations

PlanITROI• Client Services Account

Manager

• Business DevelopmentManager – (RL) ReverseLogistics Specialist

Reverse Logistics Association• RL Solutions Director• Student Intern Positions• Executive Assistant• Sales Executive,

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Round2 Inc• Business Development

Managergr• Lead Generator

Toshiba• Manager, RL SCM Service

Parts• RL Sr. Materials Analyst

RL Careers

puestas en circulación una vez que seestampaba en ellas el sello del nuevorey. Otros ejemplos los podemosencontrar en las armas utilizadasen la batalla que se reconvertían eninstrumentos agrícolas o se fundían

para la fabricación de nuevas armas.

Con la Revolución Industrial seinicia el proceso de crecimientoeconómico basado en la tecnología.La Revolución Industrial desató, nosólo, el auge económico, cientícoy técnico, sino que, con ésta, se

promulgó el uso intensivo, extensivoe irracional de los recursos naturalesen busca de modelos de crecimientoeconómico, durante muchos años, y

antes de que la Revolución Industrialmarcara para siempre el desarrollode la humanidad, la industria no seconstituía como un factor importanteen la producción de desechosindustriales.

Los procesos tradicionales de producción y explotación del sueloy subsuelo, permitían la renovacióny conservación natural de losmismos, ya que tales procesos eranextremadamente rudimentarios,y no provocaban devastación nianiquilamiento de los recursos, losnuevos mecanismos y formas de

producción, junto con la explotaciónintensiva y sistemática de los recursosnaturales, se fueron generalizandosin prever los efectos de la mismasobre el medio ambiente. Durantemuchos años la imagen de cientos

de chimeneas arrojando humo harepresentado el símbolo del progresoy la consolidación del poderíoeconómico.

Aunque a nales de los años 50y principios de los 60 empezóa manifestarse una concienciamedioambiental, no es sino hasta la

década de los 70 cuando los procesosde agotamiento de los recursosnaturales se hacen evidentes y enconsecuencia los costos asociados.

De esta forma, se empiezan a buscar, por un lado, formas alternativas decrecimiento y desarrollo económicoque eviten continuar con los procesosde deterioro ambiental, y por otrolado, mecanismos

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