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Brief History
• The banks of the Willamette River were the focus of early town development
• First general store established facing the river• Riverfront occupied by 20 family homes and
fully removed by 1979
Demographics• Population:
– In 2001, 51, 040
• Community Age Groups:– In 2000, 23,204 of populations was 20-44 years
– Median Age: 27 years-old• Housing:
– Total Housing Units in 2000: 20,899– Median Value of Owner-occupied housing in 2000: $154,700
• Race:
– 86.03% white– 6.42% Asian
– 5.72% Hispanic or Latino• How some people get around Corvallis:
– 14% Pedestrian
– 8% Commuters
Target Market
• 25-55 years-old, men and women
• Active lifestyles; enjoy walking, running, picnics, animals, etc…
• They are well established middle class people
• Like to go out to eat, try different restaurants
Competitors
• Other Downtown Restaurants– American Dream, Aomatsu, AJ’s, Good
Morning Bakery, etc.
• 9th Street
• Monroe Street
• Albany Restaurants
SWOT of Big River
• Strengths
– website
– lifestyle appeal
– open seating in bar
– outside appeal
– strong word of mouth
– location
• Weakness
– no waiting room
– adjacent building
– parking
– promotion
• Opportunity
– free wi-fi
– outside seating
– support local organizations
– selling outside of Corvallis
– large seating areas
• Threats– competitors
• Gables, Michael’s Landing, Aomatsu, etc.
• The Renaissance on the Riverfront
Block Two
• Water Street Market– River Front Danish Bakery– The Tea and Herb Shop– Sahalie Wine Bar– Harry & Annette’s Fresh Fish– The Pantry at Water Street– Wineopolis
SWOT of Water St. Market
• Strengths
– Variety
– Each help others
– Brings in Older crowds
– Renovated Building
• Weakness
– No Advertising
– Parking is Difficult
– Not good Signage
– Not open on Sunday
• Opportunity
– Advertise to College Students
– Public Transportation
– Offer Free Wi-Fi
– Outdoor Area
• Threats
– 9th Street Seafood Market
SWOT of The Chippery
• Strengths– Trendy Lifestyle– Premium Food– Marketing Strategy– Catering and Delivery
• Weakness– Location– Small– Parking– Promotions
• Opportunity– In Grocery Stores
– Promote more on Campus
– Advertising
• Threats– Competitors
• University Hero, Big Town Hero, Sargo Subs
– Environment
SWOT for Fox & Firkin
• Strengths– Appeals to College Students– Local Groups– Local Bands– Local drafts are represented– Free Parking
• Weakness– Location– Dirty Building– “Smelly”– Not offering same services
• Opportunity
– Clean up can bring in bigger crowd
– Other Fox & Firkins
• Threats
– Other competitors close to them:
• Peacock, AJ’s, Squirrels, Suds, etc.
Development of Riverfront Park• August 1992- Corvallis Riverfront Enhancement Task Force formed by
Mayor Vars
• June 1994- Task force issues draft report and holds open house.
• September 1996- The Downtown Riverfront, is issued.
• December 1996- Commission presents draft park master plan to City Council. February 1997- City Council holds public hearing on master plan.
• November 1998- City voters approve $9.5 million, 20-year bond measure to fund riverbank and riverfront park improvements.
• April 2000- City Council approves integrated park and riverbank plan.
• May 2000- CH2M HILL (project consultant) submits WRG permit application to Corvallis Planning Dept
• 2002- Development of Riverfront Park completed
Riverfront Weakness
• Parking
• Narrow Street
• Landscaping
• No Retail Space
• Poor link to the University
• Limited Residential Developments
• No Public Transportation
• Lack of Planning
Riverfront Opportunities
• The Renaissance Condominiums
• Ideal for Restaurants
• Increase in University Interest
• Reinvestment in Remodeling 1st Street
• Parking Garage
• Improve Signage
• Events
Riverfront Events
• Saturday Farmers Market
– May - October
• DaVinci Days
– In September
• Winter’s Eve Night
– In December
• Red, White, and Blue Festival
– July 4th
• Rhapsody in the Vineyard
– In May
• Downtown After Dark
– February 28 from 5:30-7:30pm
Sources
• Http://corvallis.areaconnect.com/statistics.htm
• www. Chipperyamerica.com
• www.chippery.com
• www.ci.corvallis.or.us/downloads/cd/downtownmarketstudy.pdf
• www.bigriverrest.com
• www.gtconnect.com/articles/2006/02/20/news/business
• www.ci.corvallis.or.us/RiverFrontPark/default.htm
• www.corvallisriverfront.com
• Interview with Sahalie Winery Employee