Ritwik-Internship IDBI Fedral

Embed Size (px)

Citation preview

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    1/41

    Student’s Name- Ritwik Singh Gahlot

    Institute Name- Indian Institute of Planning & Management

    Batch - Fall/!"-!"#

    Section- F$ Student id- %""#FI'()-*GP'"!+,!%)-.--,0+++1

    'om2an3 Name- I%BI F)%)R4 IF) INS*R4N')

    5itle of the Re2o6t7 Summe6 Inte6nshi2

    46ea of the Resea6ch7 Sales

    Inte6nshi2 Sta6t- "st Ma3 !"8

    Inte6nshi2 )nd- ,!th 9une !"8

    Acknowledgement

    1

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    2/41

    I would like to e:26ess m3 dee2 g6atitude and ;e63 g6eat a226eciation to the

    talented staff of I%BI F)%)R4 IF) INS*R4N') and ou6 '(I)F

    M4N4G)R M6 San BR4N'( (ead M6 4shu Sethi> M6sMonika Sekh6i and M6 %ee2ak Singh 56aine6s1 fo6 thei6 ;alua?le and

    const6ucti;e suggestions du6ing the 2lanning and de;elo2ment of this wo6k@

     

    5hei6 willingness to gi;e thei6 time so gene6ousl3 has ?een ;e63 much

    a226eciated@

    I ?enefited g6eatl3 f6om the su2e6? edito6ial hel2 and m3 o;e66iding de?t

    continues to ?e to m3 ins2i6ing G6andfathe6 who 26o;ided me with the

    ;alua?le time> su22o6t> and ins2i6ation needed to 26e2a6e this 6e2o6t@

    Aften> I fail to acknowledge this o6 assume that is unde6stood@ But this time> I

    won’t make this mistake@ Because I genuinel3 feel that without the su22o6t of

    m3 2a6ents I wouldn’t do an3thing in m3 life@

    Finall3> I wish to thank m3 2a6ents fo6 thei6 su22o6t and encou6agement

    th6oughout m3 stud3@

      Ritwik Singh Gahlot

    Completion Certificate

    2

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    3/41

    Rewards and Recognition

    3

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    4/41

    Recei;ed PRAF)SSIAN4 4'(I))M)N5 56o2h3> 'e6tificate1 in I%BIF)%)R4 IF) INS*R4N')@

    4

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    5/41

    My Licence

    Contents

    Chapters Page Number

    5

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    6/41

    "@ 5itle Page !"

    @ 4cknowledgement !

    ,@ 'om2letion 'e6tificate !,

    8@ Rewa6ds and Recognition !8

    #@ 'ontents !0

    0@ ):ecuti;e Summa63 !C

    C@ Int6oduction !+

    .@ P6oducts offe6ed ?3 I%BI Fede6al "

    +@ Resea6ch o? Duestionnai6e ",

    "!@ 'om2an3 %etails ",

    ""@ a6ious Ma6keting St6ategies used Ins secto6 "8

    "@ Ma6keting st6ategies of I%BI Fede6al ife Ins 'o td ".

    ",@ Ma6keting mi: of Ins ?usiness and "

     26oducts of I%BI F)%)R4 ife Ins

    "8@ S$A5 4nal3sis of I%BI Fede6al ife Ins 'o td C

    "#@ 'om2anies ma6ket sha6e in the Ins secto6 in India ,!

    "0@ 'om2etito6s of I%BI Fede6al ife Ins ,"

    "C@ 4ssessment of inte6nshi2 ,#

    ".@ Inte6nshi2 6elated to class6oom knowledge ,0

    "+@ 'onclusion ,0

    !@ Bi?liog6a2h3 ,C

    Executie !ummary

    4s a 2a6t of ou6 cu66iculum> we need to go unde6 an inte6nshi2 fo6 0! da3s@

    6

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    7/41

    4s I ha;e ):ecution and

     Im2lementation of Insu6ance 2lans that should 6each the 5a6get 4udience with

    full custome6 satisfaction@

    4s on ,"st %ecem?e6 !",> the com2an3 has issued nea6l3 #@# lakh 2olicies

    with a sum assu6ed of o;e6 Rs@ ,>""!@8. c6o6es

    5he cou6sewa6e which we we6e taught in ou6 fi6st fou6 semeste6s 6elated to ou6

    su?

    o? 26e2a6ation of financial

     2lanning@

    "nsurance !ector/

    4s of ma6keting student the fi6st thing is that Insu6ance Secto6 is a7

    7

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    8/41

    Price

    Place

    Promotion

    People

    Process

    hysical Evidence

    Product

    • ESe6;ice Secto6

    • CP’s

    CP’s consist of7

    "ntroduction

    4s a 2a6t of ou6 cu66iculum we need to go unde6 an inte6nshi2 fo6 0! da3s@

    8

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    9/41

    4s I ha;e

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    10/41

      5he3 ha;e ?een awa6ded the PM44 4wa6ds !!+1 fo6 ?est

    #ealer3!ales force Actiity4

     )FFI) 4wa6d !""1 fo6 effecti;e adertising and confe66ed with the

    status of JMaste6 B6and !"-",’ ?3 'MA 'ouncil *S4 & 'MA 4sia

    About "#$" $ank Ltd4- 

     I%BI B4N=  continues to ?e> India’s 26emie6 indust6ial de;elo2ment

     ?ank@ It came into ?eing as on 5uly ,+6 +7-8 unde6 the 'om2anies 4ct>

    "+#01 to su22o6t India’s indust6ial ?ack?one@

    5oda3> it is amongst India’s fo6emost comme6cial ?anks> with a wide

    6ange of inno;ati;e 26oducts and se6;ices> se6;ing 6etail and co62o6ate

    custome6s in all co6ne6s of the count63 f6om "!CC ?6anches and "C!

    45Ms@  I%BI Bank has ?een inst6umental in s2onso6ing the de;elo2ment of ke3

    institutions in;ol;ed in India’s financial secto6 KNational Stock

    ):change of India imited NS)1 and National Secu6ities %e2osito63

    td> S('I Stock (olding 'o62o6ation of India td1> '4R) '6edit

    4nal3sis and Resea6ch td1@ 

    10

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    11/41

    %ederal $ank -

     

    5his is one of India’s leading 26i;ate secto6 ?anks> with a dominant

     26esence in the state of =e6ala@ It has a st6ong netwo6k of o;e6 "!0!

     ?6anches and ""#. 45Ms s26ead ac6oss India@

    5he Bank has ?een a 2ionee6 in 26o;iding inno;ati;e technological

    solutions to its custome6s and the Bank has won se;e6al awa6ds and

    6ecommendations@

    Ageas  9 

      4geas is an inte6national insu6ance g6ou2 with a he6itage s2anning mo6e

    than ".! 3ea6s@

    Ranked among the to2 ! insu6ance com2anies in )u6o2e> 4geas has

    chosen to concent6ate its ?usiness acti;ities in )u6o2e and 4sia> which

    togethe6 make u2 the la6gest sha6e of the glo?al insu6ance ma6ket@  4geas o2e6ates successful 2a6tne6shi2s in Belgium> *=> u:em?ou6g>

    Ital3> Po6tugal> 5u6ke3> 'hina> Mala3sia> India and 5hailand and has

    su?sidia6ies in F6ance> (ong =ong and *=@ 4geas is the ma6ket leade6

    in Belgium fo6 indi;idual life and em2lo3ee ?enefits> as well as a

    leading non-life 2la3e6 th6ough 4G Insu6ance@

      In the *=> 4geas has a st6ong 26esence as the fou6th la6gest 2la3e6 in

     26i;ate ca6 insu6ance and the o;e6 #!’s ma6ket@ 4geas em2lo3s mo6e

    11

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    12/41

    than ",>!!! 2eo2le and has annual inflows of mo6e than )*R "

     ?illion@

    Products offered by the "#$" %E#ERAL L"%E "N!&RANCE C' L(#

    12

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    13/41

    Research ob:ecties and Methodology

    5he 6esea6ch which we ca66ied out in I%BI F)%)R4 IF) INS*R4N') fo6 

    the Luestionnai6e’s 6ega6ding the insu6ance ?usiness in a small a6ea@ 5he aim of 

     

    to check what all we ha;e studied in the fou6 walls of class6oom is a22lica?le

    in 6eal life and and the

    main idea is to get the clients fo6 insu6ance and to fi: u2 the meeting with

    them@

    ;uestionnaire

    "1 %o 3ou ha;e in;estment/ insu6ance 2lan on 3ou6 namea1 es ?1 No

    1 %o 3ou know that insu6ance aims at co;e6ing 6isk and also a means ofin;estmenta) YES b)NO

    ,1 46e 3ou awa6e that man3 26i;ate life insu6ance com2anies a6e 26o;iding life insu6ance co;e6age to the 2eo2le a2a6t f6om I'of Indiaa1)S ?1 NA

    81 $he6e do 3ou in;est 3ou6 sa;inga1 ife insu6ance com2an3 ?1 Post Affice de2osit

    13

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    14/41

    c1Bank de2osit d1Gold/Sha6ese1Mutual fund f1Real estateg14n3 othe6 

    #1 %o 3ou feel that the se6;ices of the life insu6ance com2aniesa6e satisfacto63I' and othe6 26i;ate life insu6ance com2anies1a1)S ?1 NA

    01 %o 3ou think that insu6ance is necessa63 fo6 an3 indi;iduala1)S ?1 NA

    C1 %o 3ou feel that claims a6e settled easil3 when the 2olic3

    matu6es .1 Indicate the le;el of satisfaction 3ou ha;e o?tained a?out the se6;ice7

      a1!-8! ?1 8!-0!

      c1 0!-.! d1 .!-"!!

    +1 $hat kind of 2olicies> ha;e 3ou takena1 )ndowment ?1*IP

     ?1 (ealth d15eam 4ssu6ance

    "!1 (a;e 3ou taken 2olicies in the name of 3ou6 wife> child6en>  2a6entsa1 $ife K es/No ?1 'hild6en- es/Noc1 Pa6ents- 3es/No

    Company #etails

    "#$" %ederal Life "nsurance Co Ltd4 is a IndiaOs

     26emie6 de;elo2ment and comme6cial ?ank> Fede6al Bank> one of IndiaOs

    leading 26i;ate secto6 ?anks and 4geas> a multinational insu6ance giant ?ased

    out of )u6o2e@ In this ;entu6e> I%BI Bank owns 8. eLuit3 while Fede6al

    Bank and 4geas own 0 eLuit3 each@ (a;ing sta6ted in Ma6ch !!.> in I%BI Fede6al ?ecame one of the fastest g6owing new

    insu6ance com2anies ?3 ga6ne6ing Rs@"!! '6 in 26emiums@ 5h6ough a

    continuous 26ocess of inno;ation in 26oduct and se6;ice deli;e63 I%BI Fede6al

    aims to deli;e6 wo6ld-class wealth management> 26otection and 6eti6ement

    14

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    15/41

    solutions that 26o;ide ;alue and con;enience to the Indian custome6@ 5he

    com2an3 offe6s its se6;ices th6ough a ;ast nationwide netwo6k >,!. 2a6tne6

     ?ank ?6anches of I%BI Bank and Fede6al Bank in addition to a siea?le

    netwo6k of ad;iso6s and 2a6tne6s@ 4s on ,"st %ecem?e6 !",> the com2an3 has

    issued nea6l3 #@# lakh 2olicies with a sum assu6ed of o;e6 Rs@ ,>""!@8.

    c6o6es@

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    16/41

    on the 6u6al secto6@ 'ont6a63 to common 2e6ce2tion it is a ?ig o22o6tunit3 as

    em2hasised 6e2eatedl3 ?3 such eminent st6ategists@

     Ru6al ma6ket can ?e a highl3 26ofita?le 2osition if one is a?le to ca6efull3

     2lan and tailo6 an enti6e set of low-cost acti;ities of ad;e6tising>dist6i?ution> and 26oduct design etc@ to successfull3 e:2loit the 2otential@

    Rural Market

    • It is essential to ha;e ?oth personal and impersonal promotion

    strategies@ In 26omoting insu6ance ?usiness> the agents and the 6u6al

    ca6ee6 agents 2la3 an im2o6tant 6ole@

    • %ue attention should ?e gi;en in selecting the promotional tools fo6

    agents and rural career agents@

    • 5he3 also ha;e to ?e gi;en 26o2e6 t6aining in o6de6 to c6eate im2ulse

     ?u3ing@

    • Adertising and Publicity> organi>ation of conferences and

    seminars> incenti;e to 2olic3holde6s a6e im2e6sonal communication@

    • 466anging exhibitions> participation in fairs and festials> rural

    wall paintings and publicity d6i;e th6ough the mobile publicity an

    units would ?e effecti;e in c6eating the im2ulse ?u3ing and the 6u6al

     26os2ects would ?e easil3 t6ansfo6med into actual 2olic3holde6s

     2a6tici2ation in fai6s and festi;als> 6u6al wall 2aintings and 2u?licit3

    d6i;e th6ough the mo?ile 2u?licit3 ;an units would ?e effecti;e in

    c6eating the im2ulse ?u3ing and the 6u6al 26os2ects would ?e easil3t6ansfo6med into actual 2olic3holde6 

    16

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    17/41

    • India with a?out +1, crore middle class household shows a huge

    unta22ed 2otential fo6 2la3e6s in the insu6ance indust63@ Satu6ation of 

    ma6kets in man3 de;elo2ed economies has made the Indian ma6ket

    e;en mo6e att6acti;e fo6 glo?al insu6ance ma ha;e alwa3s

    seen life insu6ance as a tax saing deice> a6e now suddenl3 tu6ning

    to the 26i;ate secto6 that a6e 26o;iding them new 26oducts and ;a6iet3fo6 thei6 choice@

    • 'onsume6s 6emain the most im2o6tant cent6e of the insu6ance secto6@

    • 4fte6 the ent63 of the fo6eign 2la3e6s the indust63 is seeing a lot ofcom2etition and thus im26o;ement of the custome6 se6;ice in the

    indust63@

    • Computeri>ation of operations and updating of technology has

     ?ecome im2e6ati;e in the cu66ent scena6io@ Fo6eign 2la3e6s a6e

     ?6inging in inte6national ?est 26actices in se6;ice th6ough use of latesttechnologies@

    • 5he insurance agents still 6emain the main sou6ce th6ough which

    insu6ance 26oducts a6e sold@ 5he conce2t is ;e63 well esta?lished in

    the count63 like India ?ut still the inc6easing use of othe6 sou6ces is

    im2e6ati;e@

    17

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    18/41

    • 4t 26esent the dist6i?ution channels that a6e a;aila?le in the ma6ket

    a6e listed ?elow@

    •  

    %i6ect selling

      'o62o6ate agents

      G6ou2 selling

      B6oke6s and coo2e6ati;e societies

      Banc assu6ance

     

    • 'ustome6s ha;e t6emendous choice f6om a la6ge ;a6iet3 of 26oducts

    f6om pure term ?risk= insurance to unit*linked inestment

    products@

    • 'ustome6s a6e offe6ed un?undled 26oducts with a ;a6iet3 of benefits

    as riders f6om which the3 can choose@

    • Mo6e custome6s a6e ?u3ing 26oducts and se6;ices ?ased on thei6 true

    needs and not which is

    conside6ed as a226o26iate fo6 long-te6m 26otection and sa;ings@

    5he6e is lots of saing and inestment plans in the ma6ket@

    18

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    19/41

    Marketing !trategies of "#$" %E#ERAL L"%E "N!&RANCE

    In !!+> the I%BI F)%)R4 IF) INS*R4N') has s2onso6ed the

    se6ies 2la3ed ?etween IN%I4 ;s SRI 4N=4@

    5he com2an3 has made se;e6al ad;e6tisements on its 26oducts that

    the3 offe6 to its custome6s@ 5he3 a6e7

     

    19

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    20/41

    4s> this organi>ation was started in the year 1,,2 but in @ years

    time they are at break*een stage and in less than +, years time 

    no com2an3 6eaches the ?6eak e;en stage> ?ut this com2an3 did it

     

    5he3 a6e 26o;iding the opportunity to young talents as well means

    the3 a6e gi;ing "N(ERN!"P! to the college going students who

    can :oin their organi>ation when they complete their Braduation

    or Post G6aduations@

    I%BI F)%)R4 IF) INS*R4N') can come u2 with new ideas to

     26omote thei6 26oducts@ 5he ideas such as 7

    • #oor angers@

    • #anglers in the malls@

    20

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    21/41

    • !tandees at ;a6ious 2laces@

    • Pay per click  sea6ch engine ad;e6tising@

    • *tilisation of the power of social media such as Face?ook>

    5witte6> inkedin etc@

    • ocal networking eents@

    • '6eate a smartphone app@

    Appreciation letters fo6 thei6 26i;ilege custome6s> send ?i6thda3 o6

    holida3 ca6ds@

    'fficial Merchandise fo6 thei6 custome6s and em2lo3ees@

    5he3 should conduct a seminars fo6 thei6 custome6s o6 2eo2le who

    want to connect with thei6 o6ganiation as to get thei6 suggestions and

    im26o;ements if an3@

    'ome u2 with the "N(ERNE( MARE("NB as "st centu63 is the

    e6a of IN5)RN)5@

    21

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    22/41

    I%BI F)%)R4 IF) INS*R4N') can come u2 with new

    BR4N%ING o2tions such as7

    %loor !tickers

    Audi gate branding

    Entrance arc branding

    (ranslites

    P6omotion tools such as7

    • Mo?ile 2u?licit3 ;ans@

    • 4d;e6tising and 2u?licit3@

    ):hi?itions> 2a6tici2ation in fai6s and festi;als@

    • 'om2an3 should inc6ease its media mi: also@

    Marketing Mix of "nsurance $usiness

    22

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    23/41

    Life "nsurance Mix/

     

    23

    CHILDSURANCE

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    24/41

     

    24

    INCOMESURANCE

    LIFESURANCE

    LOANESURANCE

    WEALTHSURANCE

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    25/41

    Premiums charged against the policy $hich includes mo6talit3>

    e:2ense> inte6est1

    P6icing ?ased on underwriting expense6charges etc@ 5he P6emium amount is decided ?3 the AC(&AR"E! and the3 ha;e

    made the premium calculators fo6 the custome6s fo6 thei6 ease and

    which is monito6ed ?3 the IR%4@

    Premium Calculators

    I%BI F)%)R4 IF) INS*R4N') has gi;en thei6 clients ano22o6tunit3 to calculate the 26emiums ?3 thei6 own as the3

    ha;e gi;en the PREM"&M CALC&LA('R! which is

    a;aila?le fo6 each 2lan that the3 gi;e known as $"! ?benefit

    illustration !ystem=@ 'alculato6s a6e a;aila?le fo6 such 2lans7

    IN'AM)S*R4N')

    IF)S*R4N')

    '(I%S*R4N')

    $)45(S*R4N')

    5)RMS*4RN')

      A4NS*R4N')

    25

    TERMSURANCE

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    26/41

    5he calculato6 which is mentioned ?elow is fo6 IN'AM)S*R4N') which is

    monito6ed ?3 IR%4 at 6egula6 ?asis@

    26

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    27/41

    27

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    28/41

    I%BI F)%)R4 IF) INS*R4N') is ha;ing a branches in

    nearly -, cities4

    Insu6ance 2lans a6e a;aila?le at "#$" $AN > %E#ERAL $AN @

    Insu6ance 2lans can ?e ?ought th6ough online as well@

     

    I%BI F)%)R4 IF) INS*R4N') is ha;ing a st6ong6elationshi2 with its intermediaries and Customers4

    Rigorous (raining and deelopment of employees with full

    focus is ?een 26o;ided@

    *se of "( fo6 efficienc3 ?oth at staff and agent le;el@

    Peo2le wo6king with I%BI F)%)R4 6ecei;es REDAR#!

    and REC'BN"("'N certificates6 trophy6 PREM"&M

    CAMP) etc1@

    28

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    29/41

    "ncenties on 6egula6 ?asis fo6 the wo6ke6s> em2lo3ees>

    inte6ns with rapid growth and deelopment@

    !peed and accuracy in wo6k with young> talented>

    passionate professionals@

    )as3 and con;enient 26ocessing method with

    EC'N!&MER !A("!%AC("'N@

    Customer friendly solutions with technologies@

    a6ious plans that can meet the client needs@

    Effectie and efficient wo6k ?3 3oung >talented

     26ofessionals with good knowledge@ 4tt6acti;e ?6ochu6es

    made ?3 the com2an3@

    Registered office and buildings with consume6

    satisfaction@

    29

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    30/41

    IDBIFEDERALLIFE

    INSURANCE

    Strenghts

    Weakness

    Opportunities

    Threats

    Dide network  and use of technology fo6 custome6’s

     ?enefit@

    SWOT ANAL!SIS" o# IDBI FEDERAL LIFE INSURANCE

    I%BI F)%)R4 IF) INS*R4N') is ha;ing a

    st6ong consume6 ?ase that is wh3 the3 ha;e achie;ed

    break een in :ust @ years of time@

    30

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    31/41

    !trong capital and resere as I%BI F)%)R4

    IF) INS*R4N') has tied u2 with 4G)4S@

    5he com2an3 is ha;ing a strong and wide network

    of intermediaries in cities4

    Foung organi>ation with talented professionals 

    who gi;e chance to new indi;iduals to ?e a 2a6t of the

    o6ganiation@

    (ighl3 moti;ated em2lo3ees as the3 gi;e

    REDAR#! G REC'BN"("'N on 6egula6 ?asis@

    India is a ;e63 la6ge count63 with 2o2ulation

    inc6easing da3 ?3 da3 ?ut 2eo2le a6e ha;ing less

    confidence on the priate players in insurance

    sector4

    Management and administratie cost inc6eases

    with inc6ease in 2eo2le@

    Less products or plans as com2a6ison to othe6

    com2anies@

     

    31

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    32/41

    4s India is a ;e63 la6ge count63 with unta22ed

     2o2ulation a6ound +1,crore and kee2s on inc6easing

    da3 ?3 da3@

    4nd almost +,H of the 2o2ulation is ha;ing an

    insu6ance> so India is an unta22ed count63 with huge

     2otential fo6 insu6ance secto6@

    Rural "ndia in which 2eo2le can ?e educated 6elated

    to insu6ance and the3 can ?e come u2 with "MC

    ?"N(EBRA(E# MARE("NB

    C'MM&N"CA("'N=4

    Inflow of global6 managerial and financial

    expertise ?ecause of fo6eign com2anies with Indian

    o6ganiations with 0 stake@

     

    5he biggest player in insu6ance indust63 is L"C 

    f6om which insu6ance com2anies ma3 ha;e th6eat as

    the3 offe6s ;a6ious diffe6ent 2lans acco6ding to

    customer needs@

    32

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    33/41

    4s I' is ha;ing P4N India 26esence 2lus the3 ha;e

    6each in R*R4 M4R=)5 also with a ?6and and

    long e:2e6ience and well esta?lished netwo6k@

    Cut throat competition in this secto6 ?ecause of nd 

    la6gest 2o2ulated count63 in the wo6ld@

    )nt63 of the new entrants and custome6s mightswitch to othe6 com2an3@

    Companies market share in the "N!&RANCE !EC('R in "N#"A@

    33

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    34/41

    By seeing the above data we can say that !" is having

    the #ore #ar$et share b%t d%e to the brea$ even

    achieved by IDBI FEDERAL LIFE INSURANCE in $%ears can be seen that !&B! '(&()* !'( !+,-)*+"(

    will have the #ore #ar$et share in %pco#ing years.

    Competitors of "#$" %E#ERAL L"%E "N!&RANCE

    "@ Ba

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    35/41

    #@ ):ide ife Insu6ance 'om2an3 imited

    )a6lie6 ING 3sa ife insu6ance1

    0@ ife Insu6ance 'o62o6ation of India

    C@ Ma: ife Insu6ance 'o@ td 

    .@ PNB Metlife India Insu6ance 'o@ td@ 

    +@ =otak Mahind6a Ald Mutual ife Insu6ance td

    35

    http://www.pnbmetlife.co.in/http://www.pnbmetlife.co.in/

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    36/41

    "!@SBI ife Insu6ance 'o@ td

    ""@5ata 4I4 ife Insu6ance 'om2an3 imited

    "@Reliance ife Insu6ance 'om2an3 imited@

    ",@4;i;a ife Insu6ance 'om2an3 India imited

    "8@Saha6a India ife Insu6ance 'o> td@

    "#@Sh6i6am ife Insu6ance 'o> td@

    36

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    37/41

    "0@Bha6ti 4H4 ife Insu6ance 'om2an3 td@

    "C@Futu6e Gene6ali India ife Insu6ance 'om2an3 td

    ".@I%BI Fede6al ife Insu6ance 'om2an3 td@> 

    "+@'ana6a (SB' AB' ife Insu6ance 'om2an3 td@

    !@4)GAN Religa6e ife Insu6ance 'om2an3 imited@ 

    "@%(F P6ame6ica ife Insu6ance 'o@ td@

    @Sta6 *nion %ai-ichi ife Insu6ance 'o@ td@

    37

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    38/41

    ,@India Fi6stife Insu6ance 'om2an3 imited

    8@)delweiss 5okio ife Insu6ance 'o@ td@ 

    Assessment of the internship

    !kills* $hile> I how to complete that task in a definite

    period of time> how to call the clients with a good pitch so to att6act them>

    set up the meeting with the client and to gie them the knowledge of our

    plans and encourage them to buy@ So> these a6e the knowledge and skills

    that we achie;ed du6ing the wo6king in I%BI F)%)R4 IF) INS*R4N') @

    Responsibilities- Fi6st of all we we6e gi;en the o;e6;iew of the JINS*R4N')

    S)'5AR means what all it is a?out and the 2lans that ou6 com2an3 offe6s so

    that afte6 wo6ds we a6e 6ead3 fo6 selling 26ocess@

    Secondl3> we we6e taught '(4P5)RS which we6e 6elated to ou6 t6aining

    means we we6e a22ea6ed fo6 IR%4’S INS*R4N') R)G*45AR 4N%

    %))APM)N5 4*5(ARI51 2a2e6 and afte6 clea6ing that 2a2e6 we a6e

    the I')N') (A%)R and ha;e autho6it3 to sell the insu6ance@

    38

    http://www.edelweisstokio.in/http://www.edelweisstokio.in/

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    39/41

    ow "nternship will influence %uture career plansI

    4s a 2a6t of this fi6m I%BI F)%)R4 IF) INS*R4N')1 I ?elie;e that

    afte6 doing this inte6nshi2 it will hel2 in m3 futu6e ca6ee6@

    o %one the 6esea6ch means how to approach the client6 steps of selling@

    o 5o ?e a good team leader and to achiee the goal in definite period of

    time@o $o6k in a s2ecified du6ation so to achie;e the REDAR#! AN#

    REC'BN"("'N offe6ed ?3 the com2an3@o )ncou6age the client that m3 2lan is E?est of ?est in all and a ED"N

    D"N situation fo6 ?oth@o $o6k in effectie and efficient manner@

    o Be a good communicator@

    ow internship is correlated to the classroom knowledgeI

    o 5he inte6nshi2 acti;ities that we ca66ied out a6e co66elated with ou6class6oom knowledge as when ou6 senio6s ga;e us the task> we will take

    it as a challenge as we we6e doing in ou6 class6ooms@o 5he knowledge which we got in the class6oom like EJEC&(" how to conince the client with a

    suita?le Pitch ?ased on the mood of the client@o 5he 26inci2les of ma6keting which we had studied in the class6oom how

    to a22l3 in the oute6 wo6ld means I was in a E!ER

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    40/41

    • Got the t6aining of the !ER how to a226oach the client as the6e is a

    sa3ing in this indust63 EINS*R4N') IS N))R BA*G(5 B*5

    SA%@

     

    $e we6e t6ained fo6 IR%4’S 2a2e6 means afte6 clea6ing that 2a2e6 we

    a6e the L"CENCE 'L#ER  and has the autho6it3 to sell the insu6ance@

      4s an IN5)RN we we6e gi;en REDAR#! GREC'BN"("'N which

    will hel2 us as a moti;ating facto6@

    • Sta6t calling to the clients with a 6ight 2itch to att6act them and to set u2

    a meeting@

    • In nd module we we6e taught a?out Po6tfolio> Financial 2lanning@

    $"$L"'BRAPF

    Google@co@in

    I%BI F)%)R4@'AM

    40

  • 8/19/2019 Ritwik-Internship IDBI Fedral

    41/41