RITS Feb March18 J142516 Wave 16.pptx [Read-Only] · 2021. 1. 14. · RITS: Driver Attitudes and Behaviour Tracking JN142516 Around 1,000 in-home* interviews are conducted each wave

RITS: Driver Attitudes and Behaviour TrackingLatest trends - February/March 2018(Wave 16)

May 2018260142516

RITS: Driver Attitudes and Behaviour Tracking JN142516

Contents

2

1 Background and method 32 Speeding 63 Drink and drug driving 164 Mobile phones 245 Seatbelts 316 Vulnerable road users 38

7 Distraction/Health/Age 458 Advertising and marketing awareness 51

9 Young Drivers 5410 Key take-outs 6811 Appendix 71

Background and method1

RITS: Driver Attitudes and Behaviour Tracking JN142516 4

Background and objectives

Scottish Government and Road Safety Scotland tend to run 2-3 media campaigns per year, supported by other activity on a more localised level, as part of a wider strategy to reduce road casualties

These campaigns are generally evaluated on an ad hoc basis among their specific target audiences at the point in time when they are running

However it was recognised that there was no on-going tracking to assess the longer term effect of campaigns or local activity on driver behaviours and attitudes more generally – are there any changes occurring in these over time and are these for the better?

Against this background, a survey mechanism was set up in September 2010 to monitor driver behaviour and attitudes in Scotland in relation to some key issues of road safety on a continuous basis, with surveys conducted twice a year: Latest results are from wave 16

Kantar TNS is certified to ISO 20252 (the International Standard for Market, Opinion and Social Research) and ISO 9001 (the International Process Standard for Service Companies). All project work is carried out in compliance with these standards and in line with the UK Data Protection Act 1998. Kantar TNS adheres to the MRS/ESOMAR codes of conduct


Around 1,000 in-home* interviews are conducted each wave among a representative sample of the population of Scotland aged 16+ on Kantar TNS face-to-face omnibus

Respondents screened to interview only active drivers (i.e. adults who hold a full driving licence for a car and drive nowadays) – 561 drivers at Wave 16: 21 February – 13 March 2018

Started in 2010; runs twice during 12 month period; data from c13 of the 16 waves shown

Additional fieldwork boost conducted among drivers aged 17-25 to generate total sample of 157 young drivers (21 February – 18 March 2018)

Fifth wave of separate yearly tracking for this group

5

Research method

*Computer Assisted Personal Interviewing

SpeedingClaimed behavioursAwareness of penaltiesAttitudesPerceptions of seriousness

2


Speeding behaviours have generally increased slightly in past year, following a period of decline. Speeding at 35 in 30mph does however remain well below levels recorded over 5 years ago

5043

38 3531

2824 22

14 11

98

860

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 July '16 Mar '17 Aug '17 Feb '18

Driven at 35 mph in a 30 mphspeed limit area

Driven at 25mph in a 20mphspeed limit area

Sped up through amber

Driven at 40mph in a 30mphspeed limit area

Driven at 90 mph on themotorway

Overtaken when you think youwill just make it

Not adjusted your speed to theconditions when driving oncountry roads

Base: All who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

% Speeding behaviours

7


4752

5048

4451

4545

3643

4138

4045

4440

Feb '18Aug '17Mar '17Jul '16




Base: All who hold a full driving licence for a car and drive nowadays at each wave Jul ‘16 (582); Mar ‘17 (600); Aug ‘17 (525); Feb ‘18 (561)Q8a: How frequently do you….?

%

Adherence to speed limits improved over first 3 waves of tracking but has slipped back at most recent wave

8

% claiming to always…

Keep to 20mph speed limits





6355

56 48

3641

5

30

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18

A fine

Points on driving licence

A verbal warning

Any disqualified (net)

Awareness of a verbal warning as a penalty for speeding continues to fluctuate, but shows a longer term increase in contrast to general downward trend for a fine and points

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

% Awareness of penalties for driving at 35mph in a 30mph area

9


73 70

7063

26 21

8

1611

158 60

20

40

60

80

100

Feb '12 Aug '12 Feb '13 Jul '13 Feb '14 Jul '14 Feb '15 Jul '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18


A fine


Conviction

A verbal warning

A criminal record


Reference to a verbal warning as a penalty for driving at 90mph on a motorway continues to slowly increase whereas a downward trend is observed for disqualification

% Awareness of penalties for driving at 90mph on a motorway

10


76

74

78

78

18

18

18

13

3

5

2

6

2

2

1

1

2

1

1

Jul '16

Mar '17

Aug '17

Feb '18

%

Agree strongly (+2) Agree slightly (+1) Neither nor (0) Disagree slightly (-1) Disagree strongly (-2)

Base: All who hold a full driving licence for a car and drive nowadays at each wave Q4: How much do you agree or disagree that……

% agreeing/disagreeing:

In built up areas, where there are pedestrians and cyclists, it may be necessary to drive below the speed limit

The increased agreement in August ‘17 that speed should be reduced in built up areas has not been sustained, highlighting importance of VRU campaign activity in March ‘18

11

Mean:

1.66

1.64

1.71

1.66


9095

5055

5655 57

53

0

20

40

60

80

100


You should continually adjust yourspeed when driving on countryroads*

There should be a maximumspeed limit of 50mph on all countryroads because of the greater riskswhen driving on these

More fatal accidents in Scotlandhappen on country roads than onany other type of road

The consensus on the need to continually adjust your speed on country roads continues to increase, very gradually. Support for a 50mph speed limit, while at a much lower level, is also trending slowly upwards

% saying Agree strongly/agree slightly

12

* Minor change in text from ‘you need to continually assess your speed…’ Jul ‘16Base: All who hold a full driving licence for a car and drive nowadays

Q4: How much do you agree or disagree that …?


6468

74

61

38

47

2732

17

27

0

20

40

60

80

100

July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18

Driving at+10mph incities or towns

Not adjustingspeed tocountry roads

Speeding upthrough amber

Driving at+10mphmotorways

Driving at+5mph incities/towns

96

93

87

77

77

68

61

60

56

47

32

27

Drinking / driving over the limit

Driving under influence of drugs

Using hand held mobile

Not looking out for motorcyclists / people…

Not wearing seatbelt

Driving + 10mph in cities/ towns

Not adjusting speed to country roads

Being distracted by something /someone

Driving when tired

Speeding up through amber

Driving +10mph motorways

Driving + 5mph in cities/townsBase: All who hold a full driving licence for a car and drive nowadays at each wave (561 at Wave 16) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

Perceived seriousness of driving at +10mph in built up areas continues to rise, whereas it remains stable for driving at +5mph. Risks of not adjusting speed to country roads has fallen back significantly at latest wave

% rating speeding behaviours as ‘very serious’- TRENDS

13

% rating ‘very serious’ across all behaviours in February 18


Base: All who hold a full driving licence for a car and drive nowadays at each wave (561 at Wave 16) QSC1: How much do you agree or disagree with the use of road safety cameras on Scotland’s roads?

Agreement on the use of road safety cameras on Scotland’s roads is positive as drivers see the benefits in terms of preventing accidents and discouraging dangerous driving. However, there is a cynical perception that cameras are also a revenue stream

14

6611

24

54

Feb '18

Agreement with the use of road safety cameras on Scotland’s roads (%)

42

44

53

33

12

31

30

26

25

14

15

13

10

18

28

8

6

6

7

16

4

6

4

16

29

1

1

1

1

Road safety cameras help preventaccidents in the areas where they

are usedRoad safety cameras help

discourage dangerous driving in theareas where they are used

People should see the use of roadsafety cameras as a good thing

Road safety cameras are an easyway of making money out of

motorists

There are too many road safetycameras

Agreement with statements about road safety cameras in general (%) – Feb ‘18

Base: All who hold a full driving licence for a car and drive nowadays at each wave (561 at Wave 16) QSC2: Here are some statements people have made about road safety cameras in general, including both speed cameras and red traffic light cameras. For each one please indicate the extent to which you agree or disagree with the statement.


Summary

15

• Speeding behaviours have generally increased slightly in past year, following a period of decline. Speeding at 35 in 30mph does however remain well below levels recorded over 5 years ago

• Adherence to speed limits improved over first 3 waves of tracking but has slipped back at most recent wave

• Awareness of a verbal warning as a penalty for speeding continues to fluctuate, but shows a longer term increase in contrast to general downward trend for a fine and points

• Reference to a verbal warning as a penalty for driving at 90mph on a motorway continues to slowly increase whereas a downward trend is observed for disqualification

• The increased agreement in August ‘17 that speed should be reduced in built up areas has not been sustained, highlighting importance of VRU campaign activity in March ’18

• The consensus on the need to continually adjust your speed on country roads continues to increase, very gradually. Support for a 50mph speed limit, while at a much lower level, is also trending slowly upwards

• Perceived seriousness of driving at +10mph in built up areas continues to rise, whereas it remains stable for driving at +5mph. Risks of not adjusting speed to country roads has fallen back significantly at latest wave

• Agreement on the use of road safety cameras on Scotland’s roads is positive as drivers see the benefits in terms of preventing accidents and discouraging dangerous driving. However, there is a cynical perception that cameras are also a revenue stream

Drink and drug driving3


Small increase in those driving when unsure if over the legal alcohol limit or not suggests this needs close monitoring to determine whether there is an upward trend

25

1 10 10

10

20

30

40


Driven when unsure if over thelegal alcohol limit or not

Driven when over the legalalcohol limit

Driven after taking illegal drugs


% Drink and drug driving behaviours

17


Awareness of most penalties for drink driving have remained fairly constant over last 5 years, with only the penalty of a fine showing signs of decreasing

75 72

51

5253

45

2522

18 1813 11

0

20

40

60

80

100


Disqualified / lose licencefor at least a year*


A fine

A criminal record

A prison sentence

Have car taken away forgood


% aware of penalties for driving over the alcohol limit

18


9094

76

86

7579

55

66

25

100

20

40

60

80

100


Drivers should not drink anyalcohol in the hours before driving

Even one alcoholic drink could putyou over the drink drive limit

I would report someone who Isuspected was going to drink anddrive, or who was drink driving

Scotland is tough in tackling drinkdriving* (changed July 16 from 'isgetting tougher)

As long as you don't have morethan one alcoholic drink, it'sgenerally ok to drive (negativestatement; decline = improvement)

The decline in the acceptability of driving after one alcoholic drink and rise in those against drinking before driving indicate views towards drink driving continue to harden


19

Base: All who hold a full driving licence for a car and drive nowadaysQ4: How much do you agree or disagree that …?

Drop reflects change in statement wording


62 63 65

41

4542

43

2528

24

18 1911 11

0

20

40

60

80

100


Disqualified from driving/loselicence for at least a year*


A fine

A criminal record

A prison sentence

Have car taken away for good

Over longer term, awareness of points and a fine are increasing whereas awareness of harsher penalties remains fairly stable. Disqualification is the exception, although as a relatively new measure it’s too early to highlight this as a trend


% aware of penalties for drug driving

20

* Added in July‘16


93 91

0

20

40

60

80

100


Scotland should get tougher intackling driving when under theinfluence of drugs* (change July16 from is getting tougher..')

Support for Scotland to take a tougher stance on drug driving continues at a high level

% saying agree strongly/agree slightly – drug driving

21



96 96

8993

0

20

40

60

80

100


Drinking and driving when over the limit

Driving when under the influence of drugs

Base: All who hold a full driving licence for a car and drive nowadays at each wave (561 at Wave 16) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

22

Drink driving and driving under the influence of drugs are considered to be the most serious risk behaviours, with evidence of attitudes towards the latter hardening further

% rating ‘very serious’ across all behaviours in February 18

% rating drink/drug behaviours as ‘very serious’

96

93

87

77

77

68

61

60

56

47

32

27









Driving when tired



Driving + 5mph in cities/towns


Summary

23

• The small increase in those driving when unsure if over the legal alcohol limit or not suggests this needs close monitoring to determine whether there is an upward trend

• Awareness of most penalties for drink driving have remained fairly constant over last 5 years, with only the penalty of a fine showing signs of decreasing

• The decline in the acceptability of driving after one alcoholic drink and the increase in those against drinking before driving indicate views towards drink driving continue to harden

• Over longer term, awareness of points and a fine are increasing whereas awareness of harsher penalties remains fairly stable. Disqualification is the exception, although as a relatively new measure it’s too early to highlight this as a trend

• Support for Scotland to take a tougher stance on drug driving continues at a high level

• Drink driving and driving under the influence of drugs are considered to be the most serious risk behaviours, with evidence of this view of the latter hardening further

Mobile phone usage4


Usage of mobile phones has almost reverted back to previous levels, following noticeable dip when the new 6 point penalty legislation was introduced in March ‘17

28 27

2026

97

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 Jul '13 Feb '14 Jul '14 Feb '15 Jul '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18

Any mobile phonerelated

Used a hands-freemobile phone whiledriving*

Used a handheldmobile phone whiledriving**

* Wording changes in July ’16 from ‘used a hands-free kit’ ** Wording change in July ‘16 from ‘to call, text or email while driving’

% Mobile phone behaviours

25



Change in legislation in March ’17 produced a spike in awareness of points and disqualification, whereas these now show signs of decline. Conversely reference to a verbal warning has picked up again

7869

65 68

16 16

7134 4

0

20

40

60

80

100


A fine

Points on drivinglicence

A verbal warning

Disqualified

Don't know


% Awareness of penalties for using a hand-held mobile phone when driving

26


2234325

143333

3223

33

23

2321

223

33

32

422

222

128

1278

612

9767

46

8186

818282

8679

83868587

9089

Feb '12

Aug '12

Feb '13

July '13

Feb '14

July '14

Feb '15

July '15

Feb '16

Jul '16

Mar '17

Aug '17

Feb '18

%


Strong rejection of the acceptability of using of a hand-held mobile remains high, with little evidence of this declining


Mean-1.69

It’s okay to use a hand-held mobile phone when you are driving

-1.73-1.65-1.61-1.63-1.70-1.58

Agreement with statement about mobile phone usage

-1.70-1.69

27

-1.68-1.74-1.77-1.79


75

87

0

20

40

60

80

100



28

% rating as ‘very serious’ across all behaviours in February 18

The perceived seriousness of the risks of using a hand-held mobile has grown significantly in past 5 years, with no signs yet of this diminishing

% rating using hand held mobile as ‘very serious’

96

93

87

77

77

68

61

60

56

47

32

27









Driving when tired





393232

2729 25

0

20

40

60

80

100


There is more chance of gettingstopped by the police for traffic offenceswhen driving compared to a year ago

The penalties for getting caught for driving offences like speeding and using a mobile phone aren’t enough to stop me doing it

There’s not much risk of getting caught by police for things like not wearing a seatbelt, using a mobile phone when driving or driving slightly over the alcohol limit

The perception that you are likely to be stopped by the police fluctuates but overall shows a downward trend. Attitudes towards the impact of penalties and risks of getting caught generally are more stable



29

Statements 2 and 3 are negative – so looking for decline in agreement rather than increase


Summary

30

• Usage of mobile phones has almost reverted back to previous levels, following noticeable dip when the new 6 point penalty legislation was introduced in March ‘17

• Change in legislation in March ’17 produced a spike in awareness of points and disqualification, whereas these now show signs of decline. Conversely reference to a verbal warning has picked up again

• The strong rejection of the acceptability of using of a hand-held mobile remains high, with little evidence of this declining

• The perceived seriousness of the risks of using a hand-held mobile has grown significantly in past 5 years, with also no signs yet of this diminishing

• The perception that you are likely to be stopped by the police fluctuates but overall shows a downward trend. Attitudes towards the impact of penalties and risks of getting caught generally are more stable

Seatbelts5


Claimed non-usage of seatbelts has increased marginally in the previous year, although the overall trend is downward

25

1222

107 40

20

40

60

80

100


Any seatbelt related

Not used a seatbelt in theback of a car*

Not used a seatbelt in thefront of a car


% claiming seatbelt behaviours

32

* ‘When available’ removed in ‘in Jul ’16


Awareness of points and verbal warnings as penalties for not wearing a seatbelt show signs of increasing, whereas awareness of fine and disqualification are gradually declining

7469

4249

2732

73

0

20

40

60

80

100


A fine


A verbal warning



% Awareness of penalties for driving without a seatbelt

33


Similarly, awareness of a verbal warning for driving without a seatbelt when travelling as a passenger has seen a steady increase, whereas the shift is downward for those aware of a fine

7064

3138

2024

0

20

40

60

80

100


A fine

A verbal warning



% Awareness of penalties for travelling as passenger without a seatbelt

34


12 1521

7 9

11

0

20

40

60

80

100


It’s not important to wear a seatbelt if you are travelling in the back of a car (wording 'or taxi' removed July 16)

If you are just nippingaround the corner inthe car, it's notessential to wear aseatbelt

The level of acceptability of not wearing a seatbelt in the back, or for short distances, isgradually increasing


35


Negative statements: decrease = improvement


7977

0

20

40

60

80

100

July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18Base: All who hold a full driving licence for a car and drive nowadays at each wave (561 at Wave 16) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

36

Despite some evidence at latest wave of increased non-compliance, the majority remain convinced that not wearing a seatbelt poses a serious risk and it continues to be ranked as one of the most serious ‘risk’ actions

% rating non-usage of seatbelt in car as ‘very serious’% rating as ‘very serious’ across all behaviours in February 18

96

93

87

77

77

68

61

60

56

47

32

27









Driving when tired





Summary

37

• Claimed non-usage of seatbelts has increased marginally in the previous year, although the overall trend is downward

• Awareness of points and verbal warnings as penalties for not wearing a seatbelt show signs of increasing, whereas awareness of fine and disqualification are gradually declining

• Similarly, awareness of a verbal warning for driving without a seatbelt when travelling as a passenger has seen a steady increase, whereas the shift is downward for those aware of a fine

• Acceptance of not wearing a seatbelt in the back, or for short distances, is gradually increasing

• Despite this evidence at latest wave of increased non-compliance, the majority remain convinced that not wearing a seatbelt poses a serious risk to safety and it continues to be ranked as one of the most serious ‘at risk’ actions

Vulnerable road users6

BehavioursAwareness of penaltiesAttitudesPerceptions of seriousness


77 7769 68

66 6454 56

0

20

40

60

80

100

Jul '16 Mar '17 Aug '17 Feb '18

Make sure you check forpedestrians at junctions

Make sure you check for people onpedal bikes at junctions

Make sure you check for people onpedal bikes before turning a corner

Give a gap of a car's width whenpassing people on bikes

Drivers are more likely to consistently check for pedestrians at junctions than for bikes. Drivers always leaving a car’s width when passing bikes remains at a relatively low level

Base: All who hold a full driving licence for a car and drive nowadays; Feb ’18 (561)Q8a: How frequently do you….?

39

% who always….


78 77

0

20

40

60

80

100



40

Despite wave on wave fluctuations, the perceived seriousness of not looking out for VRUs at junctions remains high and shows no signs of decreasing

% rating as ‘very serious’ across all behaviours in February 18

% rating not looking out for motorcyclists/people on bikes at junctions as ‘very serious’

96

93

87

77

77

68

61

60

56

47

32

27









Driving when tired





1211 4212

117106

25302827

59595963

Feb '18Aug '17Mar '17Jul '162221 3534

3663

17192022

76686969


%Agree strongly (+2)

Agree slightly (+1)

Neither nor (0)

Disagree slightly (-1)

Disagree strongly (-2)

Base: All who hold a full driving licence for a car and drive nowadays at each wave Q4b: How much do you agree or disagree that……

Latest wave indicates increased consensus that people on bikes should be given a car’s width when passing, and less agreement that pedestrians too often use unofficial points for crossing roads.

41

Mean: 1.53

Drivers should give people on pedal bikes a full car’s width when passing

1.52

41

Too often pedestrians cross where they like rather than using crossing points e.g. zebra or

pelican crossings1.50 1.401.47 1.43

% saying agree/ disagree

1.61 1.37


2322 242291099

26272826

61575960


%Agree strongly (+2)

Agree slightly (+1)

Neither nor (0)

Disagree slightly (-1)

Disagree strongly (-2)

3233544512111210

26282527

54555555


Base: All who hold a full driving licence for a car and drive nowadays at each wave Q4b: How much do you agree or disagree that……

Drivers need to show more consideration to people on pedal

bikes

There are no clear trends on these issues: support for greater consideration among drivers for those on bikes, and among people on bikes for drivers, remains widespread and strong

42

Mean:

People on pedal bikes need to show more consideration to

drivers

You often see people on pedal bikes failing to obey the rules

of the road

1.39 1.25 1.401.40 1.25 1.381.30 1.31 1.38


1.40 1.24 1.36

2322 35449787

28232827

57635960



52

47

50

46

51

58

53

54

57

22

24

25

27

23

19

21

19

19

6

10

9

8

8

8

11

10

10

10

11

9

12

11

8

9

11

8

9

8

6

7

7

6

7

7

6

Feb '14

July '14

Feb '15

July '15

Feb '16

July '16

Mar '17

Aug '17

Feb '18


Strong commitment towards people on bikes having same rights as drivers shows signs of gradually increasing. Nevertheless a significant core continue to disagree with this view

Base: All who hold a full driving licence for a car and drive nowadays at each waveQ4b: How much do you agree or disagree that……

Mean

1.15

0.98

People on pedal bikes have the same rights as car drivers on the roads*

0.93

1.03

0.92

0.97

43

*Wording change in July 2016. ‘Cyclists’ replaced with ‘People on pedal bikes’

1.06

1.00


1.11


Summary

44

• Drivers are more likely to consistently check for pedestrians at junctions than for bikes. Always leaving a car’s width when passing bikes remains at a relatively low level

• Despite wave on wave fluctuations, the perceived seriousness of not looking out for VRUs at junctions remains high and shows no signs of decreasing

• Despite not necessarily complying, the findings from the latest wave indicate there is an increased consensus among drivers that people on bikes should be given a car’s width when passing, and less agreement that pedestrians too often use unofficial points for crossing roads

• Support for greater consideration among drivers for people on bikes, and among people on bikes for drivers, remains widespread and strong

• Strong commitment towards people on bikes having the same rights as drivers shows signs of gradually increasing. Nevertheless, a significant core continue to disagree that cyclists have the same rights as drivers.

Distraction/Health/Age7


Since the spike caused by a change in wording there has been a slight drop in those claiming to drive when tired/sleepy

22

2924

0

20

40

60

80

100



*Wording changed to “…..feeling tired or sleepy “ from “too tired” in July ‘15

% claiming to drive when feeling tired or sleepy

46

Increase reflects change in statement wording


55 60

5456

0

20

40

60

80

100


Distracted by something (eg Satnav) or someone

Driving when feeling tired/sleepy


Driver distraction is considered a fairly low level risk compared to many others, although early signs suggest perceived seriousness is growing. Concern about risks of fatigue are relatively stable

47

% rating as ‘very serious’ across all behaviours in February 18 % rating being distracted by something/being tired as very serious

*Wording changed to “…..feeling tired or sleepy “ from “too tired” in July ‘15

96

93

87

77

77

68

61

60

56

47

32

27









Driving when tired





Reference to a verbal warning continues to increase but following a period of decline reference to a fine and points have also picked up in the last two waves. The percentage claiming it is not an offence remains broadly stable

5055

3732

19 17 20

815 13

0

20

40

60

80

100


A verbal warning

A fine


No penalty / not anoffence


% Awareness of penalties for eating or drinking when driving*

48

*Changed from ‘drinking from a bottle, can or cup of soft drink when driving’ in Jul ‘16


27 27

22 2220

130

20

40

60

80

100

Jul '16 Mar '17 Aug '17 Feb '18

You feel unwell

You are negatively affected byage, health or mobility relatedissues when driving

You are negatively affectedafter taking medication

Base: All who hold a full driving licence for a car and drive nowadays; Feb ‘18 (561)Q8a: How frequently do you….?

Since monitoring started, the proportion claiming to feel their driving is negatively affected after taking medication has seen a positive decline but there has been no corresponding improvement on the other risk behaviours

49

% who always/occasionally drive when…. .


Summary

50

• Since the spike caused by a change in wording there has been a slight drop in those claiming to drive when tired/sleepy

• Driver distraction is considered a fairly low level risk compared to many others, although early signs suggest perceived seriousness is growing. Concern about risks of fatigue are relatively stable

• Reference to a verbal warning continues to increase but following a period of decline reference to a fine and points have also picked up in the last two waves. The percentage claiming it is not an offence remains broadly stable

• Since monitoring started, the proportion claiming to feel their driving is negatively affected after taking medication has seen a positive decline but there has been no corresponding improvement on the other risk behaviours

Advertising and marketing awareness8


Compared to the high levels recorded in March ’17, especially for mobile phones, all topics are less top of mind at latest wave

30

1820

16

14

23

1417

1417

10

17

9

0

10

20

30

40

Feb '12 Aug '12 Feb '13 Jul '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18

Drink driving

Speeding

Mobile phones when driving

Driving on country roads

Cycling

Tiredness/not driving whensleepy

Base: All who hold a full driving licence for a car and drive nowadaysQ10: Have you seen or heard any advertising or marketing on topics relating to driving or road safety recently? On what topics?

% driving / road safety advertising seen recently – main campaigns (spontaneous)

52


A similar pattern is evident with respect to spontaneous awareness of these ‘smaller’ campaigns, with nearly all topics recalled to a lesser extent at latest wave – in line with other periods of relative marketing inactivity

16

897

18

6

12

42

34

21 1

0

10

20

30

Feb '12 Aug '12 Feb '13 Jul '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18

Drug driving

Seatbelts

Motorbikes

Driving with children inthe car*Driving in towns andcitiesA 9

Older drivers

Base: All who hold a full driving licence for a car and drive nowadaysQ10: Have you seen or heard any advertising or marketing on topics relating to driving or road safety recently? On what topics?

% driving / road safety advertising seen recently – other campaigns (spontaneous)

*Amended wording in July ‘15

53

YOUNG DRIVERS9


The majority of speeding behaviours saw a decrease in 2018, with driving at 25mph in 20mph area showing the clearest downward trend

5048

53

4244

3634

22

15

19

2419

1522

11

0

10

20

30

40

50

60

70

Feb '14 Feb '15 Feb '16 Mar '17 Feb '18

Driven at 35mph in a 30mph speed limit area


Sped up through amber


Overtaken when you think you will just make it

Driven at 90mph on the motorway

Not adjusted your speed to the conditions whendriving on country roads

Base: All young drivers (17- 25) who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

% doing speeding behaviours

55


3437 40 40

4340

4752

4036

4447

20mph 30mph 40mph 50mph

Young drivers 2017 Young drivers 2018 All drivers 2018

Base: All who hold a full driving licence for a car and drive nowadays; Feb ’18 (xxx/xxx)Q8a: How frequently do you….?

The claimed adherence levels for all speed limits are now higher among young drivers than among drivers generally

56

% Always keeping to speed limits….


48 47 5045

51

9488

92 93 92

59 56 54 54 56

20 2227 24 26

73

6370 68 71

26 2429 27 24

Feb '14 Feb '15 Feb '16 Mar '17 Feb '18 Feb '14 Feb '15 Feb '16 Mar '17 Feb '18 Feb '14 Feb '15 Feb '16 Mar '17 Feb '18

Total agree

Agree strongly

There should be a maximum speed limit of 50mph on all country roads because of the greater risks when driving on these

%

Attitudes towards driving on country roads have been broadly consistent since 2014, with no evidence of views either strengthening or weakening. Overall the consensus is for drivers to continually adjust their speed on country roads but less so for maximum speed limits to be lowered

Base: All 17-25s who hold a full driving licence for a car and drive nowadays at each wave Q4: How much do you agree or disagree that……

You should continually adjust your speed when driving on country roads to allow for changeable conditions

57

Agreement with statements among 17-25 year olds

More fatal accidents in Scotland happen on country roads than on any other type of road


In context of stable levels for other ‘at risk’ behaviours, driving when tired and usage of a hands-free mobile have both recorded a notable decline in 2018

28

3432

26

16 1517

1312

7753 22 2

0

10

20

30

40

50

60


Carried on driving whenfeeling tiredUsed a hands-free mobile

Not used seatbelt in back ofcar*Used a hand-held mobile

Not used a seatbelt in frontof carDriven when unsure if overlimitDriven when over the legallimitDriven after taking illegaldrugs

Base: All young drivers (17- 25) who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

% doing other ‘at risk’ behaviours

58



%

Despite fluctuations in perceptions that there is a greater likelihood this year of being caught, the overall trend appears upward. However, agreement that the police will notcatch drivers is slightly higher than previously recorded


There’s not much risk of getting caught by police for things like not wearing a seatbelt, using a mobile phone when driving or driving slightly over the alcohol limit

There is more chance of getting stopped by the police for traffic offences when driving compared to a year ago

Penalties for getting caught for driving offences like speeding and using a mobile phone aren’t enough to stop me doing it

1418 15 14

2317

25

1418 20

41

51

38

6053

3 4 3 3 6 59

6 8 10

17

26

16

29 28

Feb '14 Feb '15 Feb '16 Mar '17 Feb '18 Feb '14 Feb '15 Feb '16 Mar '17 Feb '18 Feb '14 Feb '15 Feb '16 Mar '17 Feb '18

Total agree

Agree strongly


As long as you don’t have more than one alcoholic drink, it’s generally okay to drive

%


Even one alcoholic drink could put you over the drink driving limit

60


I would report someone who I suspected was going to drink and drive, or who was drink driving

While attitudes against drink driving have not hardened further in 2018, agreement that it is unacceptable remains widespread and strong

Drivers should not drink any alcohol in the hours before driving

25

17 1511

14

8288 88

94 92

75 7367 68

73

6 52 1 3

48

65 64

7470

50

4245

49 49

Feb'14

Feb'15

Feb'16

Mar'17

Feb'18

Feb'14

Feb'15

Feb'16

Mar'17

Feb'18

Feb'14

Feb'15

Feb'16

Mar'17

Feb'18

95 93

82 84

Mar'17

Feb'18

Total agree

Agree strongly


%

Perceptions that Scotland is tough in tackling drink driving are unchanged in 2018, whereas strong support for being stricter with drug driving has increased


61


Scotland should get tougher in tackling driving when under the influence of drugs*

Scotland is tough in tackling drink driving*

8387

79

68 69

83 8579

84 86

59 61

52

38 38

59 59 58 59

68

Feb '14 Feb '15 Feb '16 Mar '17 Feb '18 Feb '14 Feb '15 Feb '16 Mar '17 Feb '18

Total agree

Agree strongly

(*change in wording from 'is getting tougher’)

(*change in wording from 'is getting tougher’)


1310

8 811

2624

29

1417

7

3 3 36

1916

20

1215


Total agree

Agree strongly

If you are just nipping around the corner in the car, it’s not essential to wear a seatbelt

%

Although most young drivers continue to be aware of the need to wear a seatbelt when driving even for short journeys, a sizeable minority firmly believe it is not needed when travelling in the back


It’s not important to wear a seatbelt if you are travelling in the back of a car*

62


(* Wording ‘or taxi’ removed in March ‘17’)


5560 60

73

5155

6670

5664

6877

Give a gap of a car's width whenpassing people on bikes

Make sure you check for people onpedal bikes before turning a corner

Make sure you check for people onpedal bikes at junctions

Make sure you check for pedestriansat junctions

Young drivers 2017 Young drivers 2018 All drivers

Base: All who hold a full driving licence for a car and drive nowadays; Feb ’18 (561)Q8a: How frequently do you….?

Compliance with safe driving around VRUs is generally at a slightly lower level in 2018 but not markedly so, with the distance when passing a bike remaining the least likely good driving behaviour to be followed

63

% that always …..


90 89

67 67

Mar '17 Feb '18

Totalagree

Agreestrongly

In built up areas where there are pedestrians and people on bikes it may be necessary to drive below the speed limit

%

Young drivers appear slightly more committed to not using hand-held mobiles than they do towards driving below speed limit in built up areas – although due to fewer data points on the latter, comparisons must be drawn with caution


64

Agreement/disagreement with statements among 17-25 year olds

It’s okay to answer a hand-held mobile phone if someone calls you when you are driving

90 9187

9591

7968

8084

76


Totaldisagree

Disagreestrongly


90

92

74

73

73

54

49

48

41

35

25

14



Using hand-held mobile


Not looking out for motorcyclists / people on pedal bikes…

Driving at + 10mph in cities or towns



Driving when tired


Driving at +10mph motorways

Driving at + 5mph in cities/towns

The perceived seriousness of risks to safety of not looking out for motorcyclists / people on pedal bikes continues to rise, whereas the proportion associating serious risks from not adjusting speeds on country roads is steadily declining

Mar ‘17 Feb ‘16 Feb’15 Feb’14

92 88 86 93

90 85 82 85

79 66 56 65

71 76 71 79

70 66 56 65

53 n/a n/a n/a

55 57 60 73

49 n/a n/a n/a

47 43 38 39

32 27 n/a n/a

27 26 20 29

14 11 12 14

% rating as very serious

Base: All 17-25s who hold a full driving licence for a car and drive nowadays at each wave Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

Rating of seriousness of risk behaviours – 17-25s (Feb ’18)

65


5048

53

4244

36

0

20

40

60


Driven at 35mph in a 30mph speed limit areaDriven at 25mph in a 20mph speed limit areaSped up through amber

66

Speeding behavioursThe shifts in speeding behaviours are more positive for younger drivers; all but one declined in the past year, with driving at 25 in 20mph showing a clear downward trend since 2014.

In contrast to drivers generally, usage of hands-free mobiles has seen a decline in the past year among young drivers although a small, but nevertheless sizeable, minority (13%) continue to use hand-held.

32

2617

13

320

20

40

60


Used a hands-free mobile Used a hand-held mobile

Driven when over the legal limit

% doing speeding behaviours % doing ‘other at risk behaviours

Mobiles and other ‘at risk’ behaviours

Also positively, usage of a hand-held mobile remains social unacceptable for most, and strongly so, and the perceived seriousness of risks from using a hand-held mobile phone remains high.

Most ‘other’ at risk behaviours have remained stable since last year.

VRUsCompliance with safe driving around VRUs is at a slightly lower level among young drivers but not markedly so, with the distance between car and bike also the good practice behaviour least likely to be consistently followed.


59 61 52 38 38

83 8779

68 69


Total agree

Agreestrongly

67

Attitudes to Drink/drug DrivingPerceptions that Scotland is tough in tackling drink driving remain unchanged since last year; opinion that Scotland should take a tougher stance on drug driving is at an all time high.Agreement with statements among 17-25 year olds

Scotland is tough in tackling drink driving* (change in July 16 from 'is getting tougher’)

Agreement that it is okay to have one drink and drive continues to be low and recognition that one drink puts you over the limit remains high, although neither ‘improved’ at the latest wave.

As long as you don’t have more than one alcoholic drink, it’s generally okay to drive

Even one alcoholic drink could put you over the drink driving limit

6 5 2 1 3

4865 64 74 7025

1715 11 14

82

88 8894 92


Not adjusting to speed on country roads occurs at twice the level of all drivers, with little evidence of this changing and the perceived seriousness of risk from not adjusting to speeds on country roads continues to decline (from 73% rating it as a ‘very serious’ risk in 2014 to 49% at the latest wave).

Country RoadsThe perception that there is a greater likelihood of being caught compared to last year fluctuates, and although down at latest wave, it appears to be increasing. Conversely, the proportion believing that the risk of detection is low is at the highest level recorded.

The size of the minority claiming that the penalties are too low to prevent offences remains consistent with previous years.

Risk of being caught

Key take-outs10


SpeedingMost speeding behaviours appear to be on the increase again, in contrast to downward trends in past two years. Likewise, latest figures show lower levels of consistent compliance with national speed limits.

Driving at 35mph in 30 mph area remains the most common speeding risk behaviour, and while this remains well below high level noted five or six years ago, there are signs that it’s no longer trending downwards.

The gradual increase in association with this offence and softer penalties may be impacting on behaviour as may the slow decline in the perception police enforcement levels are higher than before.

Drink & Drug drivingViews towards drink driving continue to harden, evidenced by increasing agreement that drivers should not drink any alcohol before driving and heightened awareness that even one alcoholic drink could put you over the limit.

Widespread recognition of the risks to safety posed by drink and by drug influenced driving, also show no signs of weakening, and support for tackling drug driving also remains consistently high.

In this context consistently high levels of awareness of disqualification as the penalty for these behaviours is unsurprising.

RITS: Driver Attitudes and Behaviour Tracking JN142516 70

Mobile phones

While attitudinally most drivers remain firmly opposed to usage of a hand-held mobile when driving, the drop in claimed usage in March 2017 when the penalties were increased, has already been reversed.

While the absolute numbers remain low, the doubling in proportions claiming to use a hand-held mobile is particularly disappointing.

These shifts are, however, in line with increasing associations with softer penalties for driving using a mobile, and a corresponding drop in awareness of harsher penalties of points and disqualification –highlighting the need for continued communication on the consequences and higher penalties of using a mobile phone when driving.

Appendix11


Survey sample sizes

72

Main Omnibus surveyMonth Fieldwork dates Sample size

September 2010 22 – 29 September 606

February 2011 23 February – 3 March 603

September 2011 21 – 29 September 583


August 2012 22 – 30 August 550

February 2013 20 – 28 February 568

July 2013 24 – 30 July 556


July 2014 23 July – 7 August 560


July 2015 5 – 18 August 2015 534

February 2016 24 February – 15 March 2016 536

July 2016 20 July – 10 August 2016 582

March 2017 8 – 24 March 2017 600

August 2017 4 – 28 August 2017 525

February 2018 21 February – 13 March 2018 561

Youth Boost – 17-25sFebruary 2014 152

February 2015 143

February 2016 143

March 2017 146

February 2018 157

Base sizes for each wave featured throughout report are detailed here unless otherwise specified


Demographic profile of active drivers in sample

Feb ‘14Un-Wtd

(606)%

Feb ‘14

Wtd(582)

%

July ’14Un-wtd

(560)%

July ’14

Wtd(570)

%

Feb ‘15Un-wtd

(468)%

Feb ‘15

Wtd(516)

%

July ’15Un-wtd

(534)%

July ’15

Wtd(552)

%

Feb ‘16Un-wtd

(536)%

Feb’ 16

Wtd(538)

%

July ’16Un-wtd

(582)&

July ‘16

Wtd(592)

%

Mar ‘17Un-wtd

(600)%

Mar ‘17

Wtd(600)

%

Aug ‘17Un-wtd

(525)%

Aug ‘17

Wtd(556)

%

Feb ‘18Un-wtd

(561)%

Feb’ 18

Wtd(591)

%

GEN-DER

Male 52 55 51 54 59 57 54 55 53 54 57 55 52 55 54 53 56 54

Female 48 45 49 47 41 43 46 45 47 46 43 45 48 45 46 47 44 46

AGE

16-34 19 21 17 21 20 25 19 23 18 22 16 20 20 20 19 23 20 22

35-44 12 22 17 20 14 19 16 18 12 19 14 17 16 18 11 17 14 18

45-54 19 22 19 21 18 20 21 21 17 22 19 23 19 22 20 23 13 20

55-64 21 17 20 19 20 17 15 18 20 18 21 18 21 18 17 16 17 17

65+ 29 18 27 20 28 19 29 19 33 19 30 21 25 21 32 21 36 23

SEGABC1 57 61 56 60 52 61 58 62 60 60 55 65 58 64 55 64 55 64

C2DE 43 39 44 40 48 39 42 39 40 40 45 35 43 35 45 37 45 36

AREA

West 35 41 38 36 32 37 37 39 37 35 37 38 39 38 40 41 38 42

East / South 35 34 38 39 42 39 35 34 44 40 43 37 30 37 30 31 34 30

North 30 25 24 25 26 24 28 27 19 24 20 25 31 25 30 28 28 28

NB: Weighting applied to overall sample to match general population of Scotland. Then, results were filtered among drivers, hence slight difference in weighted profile at each wave

73


313234

2628

2227

322124

282726

1817

2018

1922

2321

2323

2725

23

1416

1417

1517

1715

1817

1616

17

2018

2021

2521

1919

2325

1721

22

1717

1218

1318

1412

1512111112

Feb '18 (561)Aug '17 (525)Mar '17 (600)Jul '16 (582)

Feb '16 (536)July '15 (534)Feb '15 (468)July '14 (560)Feb '14 (606)July '13 (556)Feb '13 (568)Aug '12 (550)Feb '12 (608)

None 1 2 3-4 5+

Number of at risk beheaviours

Mean no. of at risk behaviours

2.042.001.89


1.832.421.942.102.652.43

% carrying out none to five or more at risk behaviours

74

2.73*

* Increase reflects new ‘speeding behaviour’ –Driven at 40mph in a 30mph speed limit area

2.252.462.63


With exception of verbal warnings, the level of many penalties received appears to have plateaued

47413835

31 28

12

14

4 3

324 10

10

20

30

40

50

60

70

80

90

100


Any

Points on licence

Fine for speeding

Verbal warning

Fine for using mobile whendriving

Driving ban

Attended speed awarenesscourse

Fine for not wearing seatbelt

Base: All who hold a full driving licence for a car and drive nowadays ? (prompted)Q9: Which of these have you ever had?

Penalties ever had for driving (%)

75

Documents

RITS Feb March18 J142516 Wave 16.pptx [Read-Only] · 2021. 1. 14. · RITS: Driver Attitudes and Behaviour Tracking JN142516 Around 1,000 in-home* interviews are conducted each wave