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Risk CommunicationRisk Communication, Visuals, and Neuroscience
Dr. Vincent T. Covello
VisualsVisuals
• WhoWho
• What
• Whhere
• When
• Why
Science of Visualization WHATWHAT
Ventral Stream
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Science of Visualization WHEREWHERE
Dorsal Stream
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t
Areas of the Brain Involved In
FEAR & THREAT RESPONSEFEAR & THREAT RESPONSE
S C tSensory Cortex
Thalamus
H h lHypothalamus
AmygdalaAmygdala Hippocampus
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Risk Communication & The Brain RESOURCESRESOURCES
• Edward Tufte, “Visual Explanations”
• Daniel Roam, “Back of the Napkin”
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“WHO” AND “WHAT” VISUALS “WHO” AND “WHAT” VISUALS
Definition: Images that relate to things, people, objects, and roles. and roles.
Examples:
PicturesPictures
Portraits
Logos
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Stick figures
“WHERE” VISUALS “WHERE” VISUALS Definition: Images that relate to direction and how things fit together fit together
E lExamples:
Maps
Venn Diagram
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“WHEN” VISUALS
Definition: Images that relate to timing.
“WHEN” VISUALS
Example:Example: Timelines
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“WHY” VISUALS Definition: Images that relate to seeing the big picture
“WHY” VISUALS
big picture
E lExamples:
Multi-variable plots (x and y axis)
Equations
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“HOW” AND “HOW MUCH” VISUALS Definition: Images that relate to measuring and counting or how things influence one another
“HOW” AND “HOW MUCH” VISUALS
E lExamples:
Bar charts
Pie charts
Flow charts
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