8/6/2019 Rishi Vinayak Resume
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Rishi VRishi VinayakinayakMobile: +91 9873268173Mobile: +91
9873268173
PROFESSIONAL SYNOPSIS
Current working as Business Analyst from June10 in WNS Global ,
Delhi
Experience in Campaign Analytics, Collections Analytics and MIS
Reporting
Current Role and Responsibilities:
Campaign Management(CRM) Direct Marketing
o Responsible for pre & post Campaign reporting &
Analysis for retail domain
o Automation of standardized reports (MIS).
o Application of Regression Modeling, Logistic Regression and
Trend Analysis using SAS
Collections Analytics(CRM)
o Optimize the collection strategy for Energy & Utilities
provider using portfolio tracking and
Regression modeling
Key Projects: (Current)
Analyze the impact of promotional campaigns on sales of a retail
giant
o Measure the impression of Direct Marketing promotional offers
on the sales of retail products
through pre & post campaign reporting
o Tracked key standard metrics across various dimensions and
behavioral attributes
o Analyzed sales pattern and trend by performing Trend Analysis
across lifestyle variables.
o Tracked whether there was a significant change in Sales
Pattern by applying simple regression and
Logistic regression
Study and optimize the Collections strategy for an Energy &
Utilities service provider
o Analyze the current portfolio and study the inefficiencies in
the acquiring/collection strategy by
exploring the data
o Suggested & Implemented a Regression model based
collections approach instead of the current
segmentation based approach
