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[email protected] @risebrewingco (646) 869-7050
FOR IMMEDIATE RELEASE CONTACT: MELISSA KALIMOV EMAIL: [email protected]
CELL: 310-569-8287
RISE BREWING CO. LAUNCHES KICKSTARTER CAMPAIGN TO ANNOUNCE A NEW
LINE OF LATTES With marketing buzz cited as the primary goal, the project allows RISE to give fans early discounts
Stamford, CT – June 21, 2018 – RISE Brewing Co. launched a Kickstarter Campaign titled Nitro Cold Brew Coffee Lattes by RISE Brewing Co. on June, 21st 2018 to announce 3 new SKUs that will get added to their lineup. These include an Oat Milk Latte, a Classic Latte, and a Mocha Latte -- and all three have an estimated product delivery in August 2018. They describe the flavor profile of the Oat Milk Latte as nutty and light, and a twist on a true latte. The Classic Latte, made with organic skim milk is described to be clean and silky, without being too decadent. The Mocha Latte is once more a non-dairy latte, and is also made with Oat Milk. This flavor is chocolate-forward and velvety – with a hint of the nuttiness from the Oat Milk base. All are 150 calories or less, with a short list of ingredients, and are certified organic.
“We wanted to give our loyal fans the first opportunity to purchase our lattes, with two primary goals: first, it gives our community a reason to get excited about what’s in store (no pun intended), and second, it gives us the inspiration to constantly fuel our innovation,” said Grant Gyesky, CEO and Co-Founder of RISE Brewing Co. “When we started RISE Brewing Co., we noticed the ready-to-drink coffees occupying store shelves were loaded with excessive calories, sugar and fat, and had ingredients we couldn’t pronounce. We wanted something better for ourselves and our friends, and we worked hard to pull it off.” RISE describes that they spent nearly a year working on their award-winning Original Black before deciding on a rich, chocoalte-y, naturally sweet, bean from Peru’s Chanchamayo
[email protected] @risebrewingco (646) 869-7050
Valley. The company has similarly been working on a latte for over a year in order to maintain the same high standards for their taste and ingredients. As the company cheekily articulates on the Kickstarter page, “it turns out, it’s surprisingly, insanely difficult to put lattes into cans. But not just any lattes - lattes with no artificial sweeteners. Lattes that are infused with so much nitrogen that the cans roar when opened and where the liquid cascades when poured. Lattes that taste best served cold, but require no refrigeration. A series of lattes that are going to be the only USDA Organic nitro lattes in the world.” RISE COO Melissa Kalimov shares that “we built the base for RISE Brewing Co. with our Original Black, showcased our innovation and creativity with our Lemonade and Blood Orange nitro cold brew coffees that taste like tea and caffeinate like coffee, and we’re thrilled to now offer a line of creamy dairy and non-dairy lattes to round out our coffee portfolio.” ABOUT RISE BREWING CO.: NYC-based RISE Brewing Co. brews nitro cold brew coffee kegs and shelf stable cans for offices, bars/restaurants and cafes. Our flagship Original Black is organic, non-GMO, non-dairy, and 0 calories with no additives. Think a super light, refreshing stout beer meets iced coffee with a frothy head. An infusion of nitrogen gives RISE its distinctive, creamy cascade. Some of our clients include:
• athletes (NY Yankees, Chicago White Sox, NBA, ESPN, etc.) • health nuts (Equinox, JuicePress, sweetgreen, Shadowbox, byChloe, etc.) • great thinkers (Facebook, Palantir, McKinsey & Co., CAA, Apple, Lyft, AWAY, etc.) • groceries (WholeFoods, FreshDirect, Safeway, Eataly, etc.) … and many more!
We make high-quality, great-tasting beverages with the freshest organic ingredients we can source. Find more information about RISE Brewing Co. at www.risebrewingco.com. You can also follow along on Instagram, Facebook, Yelp, or Twitter. ### If you would like more information about this topic, please contact [email protected]
