7/23/2019 RIDE ME Poster Presentation

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RIDE ME CAM PAIGN: (Feasibility Study)

 

PHYSICAL ACTIVITY PROMO TION INTERVENTION AT AN URBAN UNIVERSITY

Deleshia D. Kinney, MD, MAT, MPH; Dennis Garrett, MD, MPH(c) ; Mark Reynolds, MPH; Yashika Watkins, PhD, MPH and Thomas Br itt , MD, MPH

Observe Listen Co*Design Enagage Implement Learn Model Record Evaluate Report

Increase opportunites to make healthier choices.

• Multi-level resistance to change

• Student motivation level

• Hard-to-reach population

• Cost of program at public institution

• Sustainability• Student turn-over

• Maintaining interest in program• Coalition leadership

Resources:

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1.  Process: work directives, program inputs

2. 

Impact: learning, behavioral & environmental3.  Outcomes: increased physical activiy,

risk reduction, overall improvement in

health status

Amid an obesity epidemic and despite research

supporting the benefit of regular physicalactivity, exercise is not a top priority for

maintaining health among U.S. adults.Research shows a steady decline in physical

activity patterns from high school to adulthood,including, an estimated 40 – 50% of young

adults in college who lead a sedentary lifestyle.

CAMPAIGN CHALLENGESAIMSINTRODUCTION BENEFITS

50 3 levels 10 steps Multiple 3 levels

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