Ricoh India Limited is a Public Limited Company With 26

8/2/2019 Ricoh India Limited is a Public Limited Company With 26

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Overview

The copier market in India is valued at Rs. 850 crore and is a highly competitive one.

The market offers huge potential as the overall penetration of copiers hovers just

around 26%. The market is dominated by a few but strong players like Xerox, Canon,

(Ricoh) Gestetner, and HCL Toshiba. State-of-the-art technology and international

range of machines are being introduced on a continual basis by each player in the

market, in order to

- counter the technological obsolescence

- address varying needs of end-users, especially those from the IT sector

The biggest differentiators in the industry are the penetration and the distribution

strength, areas in which Xerox has built up a considerable edge over other players in

the market. Efficient after-sales-support, which is closely linked to the distribution

strength, is an imperative for any marketer, given the kind of wear and tear a copier

typically goes through. The copier demand has been, to a large extent, fuelled by the

growth in the services sector, with banks and multinational companies leading the

way. The future is likely to be in developing India as a manufacturing base and in

providing comprehensive services to customers.

Demand Drivers:

Though the demand for paper oriented office equipment products like facsimile,

photocopiers, and printers is considered to be on the decline with the advent of

Internet and efficient electronic data transfer, marketers are ruling out the possibility

of a paperless office in India and see a huge potential for their product range. The

drivers for demand are:

- Government: Government organizations are large buyers of copiers, as the

bulk of their daily work requires complex documentation. Most of these

organizations are over staffed, and thus generate large quantities of hand-

written paper, copies of which have to be stored in multiple locations. Also

Government organizations havent yet responded in earnest to electronic


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documents and thus have not seen a considerable decrease in copier demand.

The potential for copiers is relatively high in this segment as a typical

Government firm seems to have a need for decentralized copiers (a separate

copier for each department).

- Service Industry: Among the non-government organizations, the most paper

oriented is the service industry, like banks, which requires a greater degree of

documentation. However, this market is declining steadily.

- Jobbers: This is the segment of small and medium enterprises (SMEs). It

comprises both corner shop photocopying services and full-fledged

documentation management centers, servicing retail customers. Metros andactive business areas have a high concentration of Jobbers, who service the

retail customers. Copier companies consider this segment as steadily growing

in size, and hence are setting up business centers and franchisees to meet the

documentation needs of the retail customer.

- Corporate: This is an important segment for any marketer (comprises IT and

non-IT companies: both MNCs and non-MNCs). This segment is

characterized by a comparatively higher penetration of the Internet.

Therefore, to survive in this segment, any marketer needs to be customer

service oriented as well as quick enough to introduce the latest technology to

meet ever-changing end-user requirements.

This segment, typically, seeks for a multi-task device that can design, transmit, store,

retrieve, colour, print, copy, merge, scan, and fax etc. The Digital range of copiers

(multi-task / multi-functional ones) are likely to have a great potential in this segment.Increasing market pressures have led to slicker advertisements, brochures, users

manuals, and proposals, which in turn have influenced the demand for colour copiers.

As against the rest of the user segments, both the colour and digital copier segment

are growing in this segment.

Though the small office segment (SOHO Small Office Home Office) is largely a

Printer-oriented one, it offers a good potential for combo machines that can print and

copy, and multi-task / functional copiers.


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Long-term value, superior technology and comprehensive customer support are the

universal themes for any marketer to survive in this market.

Superior quality of copy/print, high levels of network compatibility, and higher speed

are other key factors one would look out for in a copier.

Market Structure

The copier market, product per se, gets classified into two basic categories, i.e.

Analog and Digital. While Analog copiers are Black & White machines, the Digital

range comes in both B&W and Colour. Analog copiers, still, account for the majority

of the market, i.e. 90-95%, while the Digital range is at its nascent stage. The market

is equally split between the black & white and colour copiers, with the latter gaining

ground recently. Digital copier, unlike Analog, can be upgraded to local printer, fax

system, scanner, so that it can be used for network printing, sending facsimiles,

scanning etc.

As per the product architecture, the market falls into three categories. They are

basically low-end, mid-end and high-end copiers. The low-end of the market

comprises both personal and low-volume machines, where the copying volume,

typically, would be in the range of 5,000-10,000 copies/month. While the mid-end

copiers are used to copy 10,001-30,000 in a month. The high-end copiers are capable

of delivering more than 30,000 copies in a month.

Copiers are, now, available in a wide range of speed to meet the copying volume, a

user typically have i.e. speed ranges from 4 copies/minute (entry-level personal

copiers) to 35-40 copies/minute (high-end, bulk copying). The mid-end copiers (20copies per minute) account for a larger share of the market.


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Xerox, as the market leader holds about 58% of the market, while Canon is an

aggressive follower with 18% and the remaining being accounted by other players.

Xerox ModiCorp (formerly Modi Xerox), generic to photo copiers, has a dominant

presence with 50-60% of the market share in black and white copiers and an even

more stunning 70% market share in color copiers. Canon, having entered the Indian

market in 1997, has been very aggressive in its approach and cornered about 18%.

The companys competitive pricing policy has impacted the overall margins of the

copier market adversely. Canon is followed by Gestetner (Ricoh), HCL Toshiba and

Kilburn Reprographics. While Ricoh is quite well known for its being an aggressive

price warrior, Gestetner intends to further strengthen its dominance in Government

Organizations and aims to become a production base for its parent company.

Company ProductRange Price

Range(Rs.)

Compan ys presence In the

market

Xerox

Analog & Digital

copiersLow/Mid/high-end

45,000 1.5

crore

Market leader on an overall basis

Government and Corporatesegments

Canon

Analog & Digital

copiersLow/Mid/high-

end

40,000

10,50,000 (+)

Worldwide leader, second largest

player in India Jobbers

GestetnerAnalog & Digitalcopiers Low/Mid/high-

end

83,000 15

lakhs

Established player in duplicators

market, strong in Government

firms & educational institutions

Latest entrant in Copiers

HCL

Toshiba

Analog & Digital

copiersLow/Mid/high-

end

70,000 35

lakhs

New entrant, loyal base of

corporates


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Xerox

Dr. B.K. Modi, who inherited a vast commodity business from his father Gujari Lal

Modi, with technical and financial collaboration with Rank Xerox, UK (part of Xerox

Corp USA), launched Modi Xerox in 1983. The commercial production of

photocopiers commenced in 1985 in a plant setup in Rampur, UP. The plant was

awarded ISO-9002 certification in '92. Recently, Modi Xerox re-invented itself as

Xerox ModiCorp. Xerox now has 68% stake in the venture, and is aiming at a 100%

ownership of the firm. Dr. B.K. Modi is still the chief of the venture, but is playing a

diminishing role in the venture. In the early 90s, ModiCorp emerged as a vast

conglomerate of the top office equipment brands in the world like Xerox, Alcatel,

Olivetti and GBC. Notable among the problems that plagued Modi Xerox was the

consistent depletion of in-house talent, but the company is eyeing the future

optimistically, looking to leverage converging technologies.

Xerox with a turnover of about Rs.490 crore, has established itself as the leading

photocopier company in the country with a 58% market share. It plays a significant

role in associated office equipment segments such as facsimile also with a marketshare of 25%. Xerox intends to adopt a holistic approach to manage a document in

this age of convergence. This is truly depicted in shifting its positioning from a

`document company to the `digital document company, to go digital. Xerox has set

up a Xerox Business Services division through which it provides complete document

management services. Firms can outsource all their document requirement through

XBS, whi ch will ascertain the clients needs, set up the required machines at clients

premises, along with manpower, supplies such as paper, cartridges and any other

required services. XBS also undertakes activities like scanning and digitizing

documents, such as old court records (this is a project that they have undertaken in

Bangalore) and storing them in an efficient database.

The company offers a wide range of copiers, which are available within the price

range of Rs.45,000 Rs.1.5 crore. This range encompasses low-end entry-level

personal copiers, mid-end, and high-end sophisticated machines. Having established

firmly its presence in the government sector initially, Xerox has now become


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particularly strong in the corporate segment. However, the company intends to expand

its opportunity in the business enterprises segment, i.e. Jobbers. Xerox adopts both the

direct and indirect mode of approaching the market, in order to achieve larger

presence in the market. The company has an extensive distribution across the

country, with over 300 branch outlets / service centers in all major business centers in

India. Most of the machines sold by Xerox have maintenance and service contracts

with the company leading to substantial service revenues, with around 30% of the

total corporate revenue being accounted for by service incomes.

On the production side, Xerox has been consistently indigenizing the components of

the photocopiers, thus investing its Indian operations with export potential. Rampur is

one of the only three fully backward integrated plants worldwide for Xerox, with

manufacturing facilities for Photoreceptor, Dry powder toner / developer,

consumables and various other components.

Canon

Canon is the worldwide market leader in copiers, and is a name to reckon with in the

imaging technology. Its range of copiers are known for their ruggedness and are

suitable for rigorous- use, with the companys patented `toner projection development

system and `organic photo conductor technology.

Canon India is a 100% subsidiary of the Canon Singapore, which in turn is a

subsidiary of Canon Inc. In India, Canon intends to march ahead of Xerox by

entrenching strongly amongst all user segments. Traditionally, the company has tied

up with local partners for distributing their products, but has stayed away from that

strategy for copiers. In order to achieve indigenisation in its operations, Canon has setup its own assembly line in its pilot plant in Noida, where fully imported kits are

being assembled. In the next phase, it is planning to have a full-fledged plant for its

range of copiers. While Canon has a distribution agreement with Wipro and HCL for

computer peripherals, with Mahatta Camera Co to market its cameras, L&T for fax

machines and Network for typewriters, the company's copier business is managed by

Canon's own subsidiary.


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Of the many models (65 of them!!) marketed by Canon in India, only two are

manufactured locally. Canon has a range of 11 black-and-white and three colour

copiers within the price range of Rs. 40,000 Rs. 10,50,000 (+), at speeds ranging

from four copies per minute to 60 copies per minute.

Canons range of copiers have made their way into the Indian market through grey

channels, much before Canons entry in the market in 1997. This enabled the

company to approach various user segments in the market aggressively, having

strongly entrenched in the mass-end, i.e. Jobbers. The exchange scheme, being

maintained by the company is successful in evoking a good response from the market.

The company claims to have taken initiative in upgrading its customers to eco-

friendly technologies in India, where a majority of machines are still Selenium based.

Competing against Xerox in the corporate segment seems to be a tougher task for

Canon. However, undaunted, Canon deployed ServiceEdge, a customer-care solution

(helps to minimize breakdowns and reduce cycle times), which helps it to provide

better customer support and enables customer to be proactive. The company also

intends to spruce-up its servicing and distribution network.

Gestetner

Gestetner (India) Ltd., achieved a turnover of Rs 62 crore in 1998 and pushed it up to

Rs 72 crore in 1999. In 2000, GIL stated that its strategy would be to strengthen its

marketing focus and target a wide marketing area from their high-end product users to

rural markets.

Gestetner Holdings Plc, UK, holds 51 per cent in Gestetner India, and is itself a

wholly-owned subsidiary of Japanese office automation major Ricoh. World across,

Gestetner Holdings Plc, UK, has been a major marketing channel for Ricoh's high-end

office automation products, with Ricoh's own marketing network in Europe

competing with Gestetner UK's channels which markets the same Ricoh products

under its own brand name. In India, Ricoh markets its products through GIL and its

other subsidiary, Ricoh India (formerly RPG Ricoh). However, there is hardly any

product overlap between the two and GIL operates as the channel for high-end

duplicators from the Ricoh stable currently being marketed in the country.


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Gestetner has been in the country since 1924, and its presence predominantly has been

in the duplicating machines. Their marketing efforts have long been aimed at the

Government firms/organizations and educational institutions. About one and a half

years ago, it has entered the copier market (the latest entrant). It is the first company

to launch digital copiers in the country and it markets digital range of copiers only.

The company asserts that its core competence lies in providing the cheapest copying

solution, i.e. laser print at a cost of a photocopy.

GIL also has a manufacturing capacity of 14000 units in Calcuttas Salt Lake Ci ty,

which has been awarded ISO 9002 certification in 1997. However, things are not at

their best at the plant, besotted with labor problems, and the management is looking at

downsizing its thousand strong workforce in the current year.

GIL has a wide range of digital copiers priced between Rs.83,000 Rs.15 lakhs. The

company is targeting its digital copiers mainly at the private sector that comprises IT,

MNCs and other corporate houses. The company offers an exclusive copier range for

their government clients. Company claims to have one of the fastest machines like

`Digital Copy Printer, which can print 120 prints in a minute directly from the

computer, at the lowest cost per copy/print. GIL believes in introducing only a fewspecific international models (R&D efforts are based in UK), which are likely to gain

acceptance in the country.

Gestetner sold around 5242 copier machines in 1998, with an average realization of

around 15000 per machine, and is targeting to sell around 12000 units per annum on a

regular basis, with a good chunk coming from the South East Asian and African

markets. With strong distribution and marketing plans, Gestetner looks well on its

way to its target with a first quarter sale of 3000 units. However, whether they would

be able to keep up the performance levels would depend to a large extent on the

global market leader Canon and Indian market leader Xerox. GIL has a network of 37

sales and customer-care locations in the country.

Gestetner is also looking at considerable growth in the components market as well, as

the group company, Ricoh India sources out most of the components it requires for

manufacturing copiers, importing around 65% of the components. It could be a win-

win situation for both the companies if Gestetner were to supply components to Ricoh


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India - it will contribute to higher sales for Gestetner and fits with GILs plans of

exporting from India, and Ricoh will be protected from adverse exchange fluctuations

and can reduce their order lead times.

Targeting an ambitious turnover of Rs 100 Crore in the year 2000 (up from Rs 64

crores in 1999), Gestetner India Ltd has chalked out a fourfold strategy:

Focus on projects funded by institutions like World Bank, overseas

development agency, and Asia Development Bank in line with Gestetners'

involvement in their activities worldwide.

Target government and educational institutions where copy volume

requirement is high, while specifically exploring tie-ups with Kendriya

Bhandar and Super Baazar in various states. (Purchases from these two

organizations by most government bodies are not subjected to audit, and thus

greatly enhance the ease of purchase)

Focus on corporate commercial market, where the requirement for colour

copiers is on the rise. A survey conducted by Gestetner last year points to a

migration in favor of color copiers from black-and-white.

Penetrate the jobbers market, which is a major segment in metros, by

developing franchisees and creating a Business Service center with a

standardized branded ambience.

HCL Toshiba

HCL Toshiba (represents Office equipment sub-group of HCL Infosystems), is

another new entrant in the Indian copier market. This company belongs to the HCL,

a corporate giant (worth Rs.3,000 crore) in the IT industry. HCL Infosystems,

initially has a manufacturing base for copiers in technical collaboration with Toshiba,

which was terminated about five years ago. Post-liberalisation, the company switched

over to a much more cost-effective approach of marketing Toshiba range of copiers in

India. This move, from the companys point of view, enabled it to bring in the latest

international technology, swifter than its competition. The company opines that its


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mission of treating India an important market (though it has lower penetration of

copiers) on par with other countries in terms of launching the latest technology

(instead of machines with outdated technology, refurbished/ reconditioned machines),

has played a key role in its strong customer franchise (satisfied repeat-buyers and

loyal customers) base.

HCL- Toshibas copier range comes with the latest International technology,

differentiated and user friendly features, for instance, Duplexing (Back-to-back) in

Analog copiers, Uniform processing speed in the mid-range of copiers (irrespective of

the size of paper fed), and the least `first copy out time etc.

High performance has been the core strength of HCL Toshiba range of copiers. Usersof HCL Toshiba show strong brand loyalty towards the brand, which is reflective of

performance of the machine.

Analog range of copiers from HCL Toshiba is available in the price range of

Rs.70,000-Rs.10 lakhs upwards, while the Digital range (B & W) is priced within

Rs.3 lakhs Rs.15 lakh and the Digital range (Colour) priced within Rs.15 lakhs

Rs.35 lakhs. The company claims that its complete product range is backed with the

latest technology of OPC (Organic Photo Conductor) as against the Selenium

technology, which is more or less outdated.

Kilburn Reprographics

Kilburn Reprographics has recently tied up with Wipro Peripherals to boost its

distribution strength. Kilburn, which has around 8% market share in the copier

market, is known for the high quality of its products and is known to sell mainly to

larger firms. End users of Kilburn range of copiers also exhibit high level of loyalty to

the brand.

Future

Reports suggest that the global electronic documents market is growing at 60-70% asagainst paper documents, which are growing at 15-20%. However, advent of the


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Internet age does not seem to be deterring the copier marketers in India largely, as the

printing volume (vis--vis copying volume) is expected to grow. This, marketers feel,

would be addressed by the digital range of copiers. The new breed of products

embraces the digital imaging technology, which bundle in photocopiers with scanners

etc., would certainly address this shift.

The copier segment faces a threat of extinction, to some extent, because of the greater

role played by digital methods. Printing, thanks to the technological advances, is now

simpler and quite cheap. According to HP, Copying w ill go away, and not because

HP wants it to. Theres a move towards digital methods, and it will have an impact on

copying and faxing.

Studies show that because of declining prices of network-ready printers and scanning

and printing services, users are increasingly reprinting originals instead of

photocopying them. Towards this end, marketers started introducing `Digital Multi-

task/functional device where the copier technology is used for printing, so that one

have a print at the cost of a copy. This further increases both the speed and efficiency

of the machine.

Just to let one have a peek at the latest technology, where functional convergence is

the key driver for growth. HP has launched multi-feature products such as its AiO

suite printer, scanner and copier rolled into one, and the HP Mopier, one of HPs

Digital Senders with digital messaging and email capability, which are expected to

mark a new era in office automation. As a category, in the Asia-Pacific markets, AiO

products are growing at 25%, three times the rate that common or garden-variety

printers are, though its cost still is forbidding to the Indian users.

In brief, the Indian copier market is an amazing combination of technological

obsolescence (characteristic of a few user segments in the market), demand for high

level of product innovation and a huge untapped potential, which can be led by a

marketer with superior technology and strong distribution muscle.

Key Success Factors


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Product range with the latest technology to address a variety of consumer

needs in this age of convergence

Deeper penetration in the market

Comprehensive after-sales support


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COMPANY PROFILE

Ricoh India Limited is a Public Limited company with 26.4% by Public and 73.6%

owned subsidiary of Ricoh Company, Limited, Japan. The company is a leading

player in the area of Imaging Solutions. All Ricoh products come with a hallmark of

quality, technological excellence and after-sales service. Ricoh India operates through

a wide network of 16 branches, 5 area offices and over 300 dealers and have well-

trained sales and after sales service force. The company is planning to be a major

player in the areas of Managed Document Solutions, IT Services, Transaction

Printing, Production Printing and Laser Printers. At present Ricoh India has

approximately One lakh customer using some Ricoh products or the other. The

Customers spread from Leh to Arunachal Pradesh, Kutch to the extreme Southerncorners of India. In the Government Segment one of the largest customer is the

Defense Services with the installation base of more than 2000 MFPs and LPs.

ISO 9001:2008 & ISO 14001:2004

Ricoh India Limited has been an ISO certified organisation since 1994. It is

currently certified under ISO 9001:2008 & ISO 14001:2004 Standards.

The scope of certification covers is divided into three parts

1. Corporate Office: Development, Implementation and review of Strategic

Objectives and Plans, Processes, Programs & measurement of their achievements.

2. Branches: Marketing, Installation, Servicing of Multi Functional Digital

products, Analog photocopiers, Color Copiers, Color Printers, Copy Printers,

Laser printers and GelSprinter and supply of related Spares & Consumables.
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3. Logistic Centers : Preservation and supply of Multifunctional Digital Products,

Analog Photocopiers, Color Copiers, Color Printers, Copy Printers, Laser printers

and GelSprinter and Spares and Consumables related to above

The Company has established and implemented systems and procedures in

accordance with the standard requirements.

We believe that customers are the reason for our existence and hence maximising

customer satisfaction is our main focus. To be the world No.1 Company from the

Customers perspective is our vision. To meet this objective our endeavor shall always

be to meet and exceed Customer expectations.

Our Quality Policy

Ricoh India Limited is in the business of providing solutions to meet Customers'

Document Management needs.

We are fully committed to improve our Customers' workplace efficiency and become

their most preferred supplier for Document Management Solutions.

We will achieve this through continuous Performance Excellence initiatives by

engaging our Employees and Dealer Partners.

Our Environment Policy

As a global citizen, Ricoh group is obligation-conscious of environmental

conservation. In addition, we strive to honor our environmental responsibilities and

concentrate group-wide efforts in environmental conservation activities,

implementation of which we believe to be significant as our business operations.

Guidelines

In line with the Ricoh group Environmental principles, Ricoh India Ltd is

committed to protecting and improving environment.

Ricoh India Limited shall strive to ensure that all employees are aware of the

environmental impact in our day to day operations and in implementing

continual improvements to prevent pollution and to make efficient use of

energy & natural resources. Ricoh India further encourages its employees, at


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all level, to have a sense of personal responsibility towards protection of

Environment.

Ricoh India Limited shall work closely with its customers and green partners

in the course of business activities towards promoting environmental

conservation.

Ricoh India Limited is committed to safe handling, of its products, without the

creation of unacceptable environment risks, and will take all necessary steps in

this regard.

Ricoh India Ltd. shall comply with all applicable environmental legislation &

regulations as specified by the Centre and State regulatory bodies.

History

Incorporated as joint venture with RPG group (RPG Ricoh Limited) in 1993.

Reincorporated in 1998 as Ricoh India Ltd with 76% ownership by Ricoh Company

Limited, Japan, and the rest by Indian Public.

Social Contribution

Our Environment Policy

As a global citizen, Ricoh group is obligation-conscious of environmental

conservation. In addition, we strive to honor our environmental responsibilities and

concentrate group-wide efforts in environmental conservation activities,

implementation of which we believe to be significant as our business operations.

Guidelines

In line with the Ricoh group Environmental principles, Ricoh India Ltd is

committed to protecting and improving environment.

Ricoh India Limited shall strive to ensure that all employees are aware of the

environmental impact in our day to day operations and in implementing

continual improvements to prevent pollution and to make efficient use of

energy & natural resources. Ricoh India further encourages its employees, at


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all level, to have a sense of personal responsibility towards protection of

Environment.

Ricoh India Limited shall work closely with its customers and green partners

in the course of business activities towards promoting environmental

conservation.

Ricoh India Limited is committed to safe handling, of its products, without the

creation of unacceptable environment risks, and will take all necessary steps in

this regard.

Ricoh India Ltd. shall comply with all applicable environmental legislation &

regulations as specified by the Centre and State regulatory bodies.

Social & Environmental Initiatives

Being a good corporate citizen means striving to be a valued and respected member of

society by contribution to its sustainable growth.

In line with the Ricoh Groups commitment to the environment and sustainable

society that recycle resources and conserve energy, we are collaborating with TERI

on its 'Light a Billion Lives' campaign. We will be adopting villages and contributing

solar lanterns to a rural family that lacks access to electricity. This not only replaces

kerosene lanterns and is more environment-friendly, but also empowers the under-

privileged family by making it easier to study, work and cook. We also do this in

offices across urban India, by providing companies an opportunity to move towards

greener offices through exchange of their old copiers and collection of used toner

bottles/Cartridge which will be recycled in an environment friendly manner with the

help of Govt. approve recycler.

Career Opportunities

View Current Openings

Welcome to the HR page of Ricoh India.

At Ricoh India, we believe that people are the greatest assets in a company. We

believe that people of all ages and with different backgrounds bring fresh ideas,opinions, perspectives and creativity to the organisation.
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The guiding principles that drive us are:

Initiative and Innovation

Ownership and Commitment

Dynamism and Speed of Action

We are using these principles each day to create a workplace where inspiring ideas are

rewarded.

We constantly strive to improvise upon our actions so as to provide a work

environment that is conducive to growth and nurtures and promotes improved

performance.

We seek talented professionals with commitment and drive to meet and satisfy

Customer needs and expectations plus high energy levels to succeed in a highly

competitive market environment.

Awards

Ricoh strives for excellence in all areas of its business and has been recognised

for outstanding products and customer service, protecting the environment and

its manufacturing processes.

Ricoh has been recognised for its achievements as a company globally.

FTSE4Good


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Ricoh is Recognized by FTSE4Good Index for Meeting High Standards

IEEE 2600.1

Ricoh MFPs Earn Common Criteria Certification Conforming to IEEE 2600.1

The Deming Award

Named for Dr. W. Edwards Deming, the Deming Award recognises corporations and

individuals that demonstrate an outstanding commitment to quality control, and

whose products or inventions make exceptional advances in the pursuit of quality.Less than 100 select companies have won the Deming Medal. Ricoh was the

first office equipment manufacturer to win one. And today, Ricoh is the only such

company to have won two.

Department of Communications, IT and the Arts

Certificate of Recognition 2002

The Minister for Communications, Information Technology and the Arts, Senator

Richard Alston, awarded a Certificate of Recognition to Ricoh for its continued

support of small-to-medium enterprises (SMEs) and the local ICT industry.
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Environmental Awards

Since the 1990s, Ricoh has been a world leader in the development of energy

efficient and environmentally conscious products. Ricoh's pioneering efforts in

the Office Automation and Imaging Industry have been officially recognised

across Japan, USA and Europe.

Ethisphere Institute

World's Most Ethical Companies

Ricoh Named to Ethisphere's 2011 "World's Most Ethical Companies" for Third Year

in a Row

Global 100

Ricoh Makes "Global 100" List for 7th Year in a Row

World Environment Center

19th Annual WEC Gold Medal Award 2003

Ricoh has been awarded the 19th annual WEC Gold Medal for International

Achievement in Sustainable Development. The prestigious WEC Gold Medal was

awarded by an independent jury of distinguished international environmentalists to a

corporation that demonstrates pre-eminent leadership and contributes to worldwide

environmental quality.

Japan Industrial Journal

Global Environmental Award 2003
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Ricoh won the 12th Grand Prize for the Global Environment Award, hosted by the

Japan Industrial Journal. Ricoh was honoured for its resolute attitude towards

environmental management to sustain high-level environmental conservation

activities.

Keizai Koho Center

Outstanding Corporate Public Relations Award

Ricoh was selected as the winner of the Outstanding Corporate Public Relation Award

by Keizai Koho Center. Ricoh was awarded for its initiatives for environmental

protection, and seeing itself as a global citizen, the company represented the best

candidate to achieve a high level of business performance.

Council on Economic Priorities (CEP)

Environmental Stewardship Award 2001

Council on Economic Priorities (CEP) "Environmental Stewardship Award",

presented at CEP's 14th Corporate Conscience Awards.

The US Environmental Protection Agency (EPA)


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Office Equipment Partner of the Year 2001, 1999, 1998, 1997, 1996

Copier of the Future Award, 2000

Excellence in Consumer Education 2000

Labelling Partner of the Year 2000

The Office Equipment Partner of the Year award is EPA's highest industry award.

Ricoh has also been recognised as an industry leader for its role in the manufacture

and promotion of ENERGY STAR copiers, facsimiles and printers.

Blue Angel Mark

In 1999, Ricoh earned the 'Highly Recommended' appraisal from kom, the German

environment agency. Ricoh was rated first among the eleven electronics companies

which included companies such as Sony, Ericsson and Nokia.

The RICOH Way

The RICOH Way represents our values, It informs our business plans, our approach to

quality, CSR.

Founding Principles

Kiyoshi Ichimura formulated the Ricoh Groups Founding Principles in 1946. They

inform how we do business, encouraging us to constantly improve and contribute to

the wellbeing of all stakeholders, including our families, customers, and society at

large.


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Mission, Vision, and Values

Mission Statement

At the Ricoh Group, we are committed to providing excellence to improve the quality

of living.

Vision Statement

To be the most trusted brand with irresistible appeal in the global market.

Values Statement

To be one global company, we must care about people, our profession, our society,

and our planet. We must dedicate our winning spirit, innovation and teamwork to

sharpen our customer centric focus, and we also must commit to the highest standards

of ethics and integrity.

Documents

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