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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9281972 Memo From Gordon Strachan To Fred Malek and
Jeb Magruder RE Tom Houser Debate with
Shriver 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Peter Dailey and
Phil Joanou RE Advertisement Approval 1
pg
Campaign
14 15 9111972 Memo From Gordon Strachan To Peter Dailey
Fred Malek and Ken Rietz RE Materials
Distribution 1 pg
Campaign
14 15 9111972 Memo From Gordon Strachan To Peter Dailey and
Fred Malek RE Advertising Materials 1 pg
Campaign
Wednesday January 05 2011 Page 1 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Peter Dailey and
Phil Joanou RE Advertising Desk Man 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Steve Bull RE
Delegates Gifts 1 pg
Campaign
14 15 9121972 Memo From Stephen Bull To Gordon Strachan
RE Delegates Gifts 1 pg
Campaign
14 15 9211972 Memo From Jon A Foust To Jeb S Magruder RE
Presidential Delegate Gifts 1972 RNC 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Patrick J
Buchanan RE Republican National
Committee Talking Paper 1 pg
Campaign
Wednesday January 05 2011 Page 2 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 911972 Memo From Gordon Strachan To Patrick
Buchanan RE Amnesty Paragraph of DFN
Brochure 2 pgs
Campaign
14 15 9301972 Memo From Gordon Strachan To Dwight Chapin
RE John Andrews - Ohio 1 pg
Campaign
14 15 9261972 Memo From Gordon Strachan To Dwight Chapin
RE Campaign Visits to New Jersey 1 pg
Campaign
14 15 9231972 Memo From Gordon Strachan To HR Haldeman
RE Requested copy of letter from Governor
Cahill 1 pg
Personal
14 15 9211972 Memo From Clark MacGregor To HR Haldeman
RE Request for Presidential Campaign Visit
to New Jersey 1 pg
Campaign
Wednesday January 05 2011 Page 3 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Letter From Governor William T Cahill To Clark
MacGregor RE Presidential campaign visit
to New Jersey 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Ed Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Nofzigers Suggestions 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Sandwich 1 pg
Campaign
14 15 9221972 Memo From Gordon Strachan To Dwight Chapin
RE Youth Commercial 1 pg
Campaign
Wednesday January 05 2011 Page 4 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 961972 Memo From Gordon Strachan To Dwight Chapin
RE Roger Ailes Comments 1 pg
Campaign
14 15 8241972 Memo From Roger E Ailes To HR Haldeman
RE Comments on McGoverns latest
television appearance 2 pgs
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Handbill Copies of military
handbill attached 3 pgs
Campaign
14 15 9201972 Memo From Phil Joanou To HR Haldeman RE
Military Handbill 1 pg
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Ads 1 pg
Campaign
Wednesday January 05 2011 Page 5 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9271972 Memo From Harry Kettmer To HR Haldeman
RE Military Ads 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
TV Spots 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
Amnesty Commercial 2 pgs
Campaign
14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE
Amnesty Commercial 3 pgs
Campaign
14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE
60- second Mamie Spot 1 pg
Campaign
Wednesday January 05 2011 Page 6 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE
Coke- type Commercial 1 pg
Campaign
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
California Ad 1 pg
Campaign
14 15 911972 Memo From Gregg Petersmeyer To Gordon
Strachan RE California Ad Re-election ad
attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Harry Dent RE
Evans and Novak Political Forum - October
1 1 pg
Campaign
14 15 9141972 Letter From Gordon Strachan To John Davies RE
Campaign Materials 1 pg
Campaign
Wednesday January 05 2011 Page 7 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
President Nixons TV Spots 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE
Opposition Report 1 pg
Campaign
14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE
Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Gordon Strachan To HR Haldeman
RE Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Ray Price To HR Haldeman RE
Campaign Theme 2 pgs
Campaign
Wednesday January 05 2011 Page 8 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
Personal
Wednesday January 05 2011 Page 9 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
94 Return
95 Return
96 Return
97 Return
98 Return
PrivatePolitical Naxru) 3trodACtV ~ flcJe-K (lYtcBrU(lHmiddotmiddot q~hq
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PrivatePolitical i~ ~YU ID ~e~tvyt~k qllllashy
privatePoliticallVumu Stycc(tv~ h Dcu~ 1oaY1UA j hashyPrivatePolitical NtVYUJ Slaquov(JCVS tb ~lAl ql~J 73shy
PrivatePolitical ~ S~JoV n)UcW1AQV 11 tliha
PrivatePolitical ~M) -Sty~~c(v 1u~LltCjmiddotP- 1 dshy
PrivatePolitical ~VYl-~ St-toChWi h) CJvtPL~ II aOl18o
Open
PrivatePolitical Tru1YO S~CciY hgt CJXLllmiddot 9 ~ teJ privatePoliticallul(YO S(yach~ ~J CJClPlO 11 ciS fashyPrivatePolitical ~Q(O -SY~Wl -0 ChctJ(v- q ~s hashyprivatePolitical1YUmo S~L~yen 10 CiAc(pl-t qI~$ he
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PrivatePolitical ~MtU SY-cchcl~~ fDYl(~ I)t h~ PrivatePolitical ~V)o S~c-choy 1m lliLct-~ qld IlIdshy
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
240
Return
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
PrivatePolitical ~fv() ~~Ao ngt u-ct q 1- 10shyPrivatePolitical L1R SkY-a-c v-ut 10 D~euroS 91 -1 ha Privatepolitical ~y() SWO-c~Ct 1oJ)kto~ qHlia PrivatePolitical NfI) St-r(~cJCII ~ Du~llL~ q 1131 PrivatePolitical rrul~ S1YcChc~middot ro ~e~ ~ Ia 1ashy
PrivatePolitical ~f)O ~trct1i(JY to J~t7 Cr q I hd- -I
PrivatePolitical ~DU) S(v~t~CIN -to folaIIJ-Up Of 13DIc
PrivatePolitical tvuVIC ~~t~b(t~ ro ~ClV-Ur 1~rJ( 7
PrivatePolitical tvtstO 5-ycCl4v- - Tllcti) ~ u p 11 ~llshy
PrivatePolitical ~yIO middotSlmiddott~(h~)Ymiddot1 ro -v(i) Ur 1amiddotthr
PrivatePolitical V_o Sv--diC~y m 1lvmiddotv ur 1 d middotl( 1amp
PrivatePolitical tvuAD 5trcC)CVl t-o 11omiddotJ tf2 G11~(p h Go
PrivatePolitical MtMu S~c(h(u mTo crtJ Up qdshltr
PrivatePolitical ~yO ~t1 n~t(Jv tAt) qlttio
privatePolitical hcYYQ S+rttdmiddotc~~ 1) t=lkltJ ltp q 1lt3 hashyPrivatePolitical ~JlO Stv-Ddrtt -tv Ili~J Ur lt I~ Illd
Privatepolitical ~Q(ilO StrCtdmiddot-I(I h) ~)lk~~ t)p 11-11(shy
privatePolitical fvomo S h-t~t ( h 11gt lOv4) ur 1110- fashyprivatePolitical Mt--fIO 51foclAay to -nllU0 Up q 1lJamp
1PrivatePolitical ~mo Srrccl1V-1 ~hcr~J Up q II J d
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PrivatePolitical fu(Yi) S-c((r-oy +0 ~J 9 ~shamp PrivatePolitical M(t~w 5(-Ctc rOIt-1) ~hj q 1dS her PrivatePolitical 1010 Sfccch(() to t-hjbJ 9d~ 7d
Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
240
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L_ 1 L u It I1 ~ PrivatePolitical ~V(O Slrv-avVtCt-l -c r-~j - I
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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8e~mber 11 1912
~JOR PftBR DAlLBY PMD ICALBK DR IUlftI
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00 Lavi Dale GSjb FU - 913
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Se~ 11 lt72
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Se-H 1972
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
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poundRIPHERAL URBAN ETHNIC BROCHURE -shy
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THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
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1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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p~1 29 172
bull 10bull JJlOICt
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- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
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it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Peter Dailey and
Phil Joanou RE Advertising Desk Man 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Steve Bull RE
Delegates Gifts 1 pg
Campaign
14 15 9121972 Memo From Stephen Bull To Gordon Strachan
RE Delegates Gifts 1 pg
Campaign
14 15 9211972 Memo From Jon A Foust To Jeb S Magruder RE
Presidential Delegate Gifts 1972 RNC 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Patrick J
Buchanan RE Republican National
Committee Talking Paper 1 pg
Campaign
Wednesday January 05 2011 Page 2 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 911972 Memo From Gordon Strachan To Patrick
Buchanan RE Amnesty Paragraph of DFN
Brochure 2 pgs
Campaign
14 15 9301972 Memo From Gordon Strachan To Dwight Chapin
RE John Andrews - Ohio 1 pg
Campaign
14 15 9261972 Memo From Gordon Strachan To Dwight Chapin
RE Campaign Visits to New Jersey 1 pg
Campaign
14 15 9231972 Memo From Gordon Strachan To HR Haldeman
RE Requested copy of letter from Governor
Cahill 1 pg
Personal
14 15 9211972 Memo From Clark MacGregor To HR Haldeman
RE Request for Presidential Campaign Visit
to New Jersey 1 pg
Campaign
Wednesday January 05 2011 Page 3 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Letter From Governor William T Cahill To Clark
MacGregor RE Presidential campaign visit
to New Jersey 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Ed Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Nofzigers Suggestions 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Sandwich 1 pg
Campaign
14 15 9221972 Memo From Gordon Strachan To Dwight Chapin
RE Youth Commercial 1 pg
Campaign
Wednesday January 05 2011 Page 4 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 961972 Memo From Gordon Strachan To Dwight Chapin
RE Roger Ailes Comments 1 pg
Campaign
14 15 8241972 Memo From Roger E Ailes To HR Haldeman
RE Comments on McGoverns latest
television appearance 2 pgs
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Handbill Copies of military
handbill attached 3 pgs
Campaign
14 15 9201972 Memo From Phil Joanou To HR Haldeman RE
Military Handbill 1 pg
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Ads 1 pg
Campaign
Wednesday January 05 2011 Page 5 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9271972 Memo From Harry Kettmer To HR Haldeman
RE Military Ads 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
TV Spots 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
Amnesty Commercial 2 pgs
Campaign
14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE
Amnesty Commercial 3 pgs
Campaign
14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE
60- second Mamie Spot 1 pg
Campaign
Wednesday January 05 2011 Page 6 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE
Coke- type Commercial 1 pg
Campaign
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
California Ad 1 pg
Campaign
14 15 911972 Memo From Gregg Petersmeyer To Gordon
Strachan RE California Ad Re-election ad
attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Harry Dent RE
Evans and Novak Political Forum - October
1 1 pg
Campaign
14 15 9141972 Letter From Gordon Strachan To John Davies RE
Campaign Materials 1 pg
Campaign
Wednesday January 05 2011 Page 7 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
President Nixons TV Spots 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE
Opposition Report 1 pg
Campaign
14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE
Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Gordon Strachan To HR Haldeman
RE Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Ray Price To HR Haldeman RE
Campaign Theme 2 pgs
Campaign
Wednesday January 05 2011 Page 8 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
Personal
Wednesday January 05 2011 Page 9 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
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84 Retain
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
i~ ~~i
tit ~
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bullbull
1
poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~
t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
)0$1 W- s W bullbullJ~ -gt E itt yen
8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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3 JMC PTesid~~~i5 rosilion is this
j 4 i
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5 t rr Jltshyw -_-~ JJ
bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 911972 Memo From Gordon Strachan To Patrick
Buchanan RE Amnesty Paragraph of DFN
Brochure 2 pgs
Campaign
14 15 9301972 Memo From Gordon Strachan To Dwight Chapin
RE John Andrews - Ohio 1 pg
Campaign
14 15 9261972 Memo From Gordon Strachan To Dwight Chapin
RE Campaign Visits to New Jersey 1 pg
Campaign
14 15 9231972 Memo From Gordon Strachan To HR Haldeman
RE Requested copy of letter from Governor
Cahill 1 pg
Personal
14 15 9211972 Memo From Clark MacGregor To HR Haldeman
RE Request for Presidential Campaign Visit
to New Jersey 1 pg
Campaign
Wednesday January 05 2011 Page 3 of 14
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14 15 9111972 Letter From Governor William T Cahill To Clark
MacGregor RE Presidential campaign visit
to New Jersey 1 pg
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14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Ed Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Nofzigers Suggestions 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Sandwich 1 pg
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14 15 9221972 Memo From Gordon Strachan To Dwight Chapin
RE Youth Commercial 1 pg
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Wednesday January 05 2011 Page 4 of 14
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14 15 961972 Memo From Gordon Strachan To Dwight Chapin
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14 15 8241972 Memo From Roger E Ailes To HR Haldeman
RE Comments on McGoverns latest
television appearance 2 pgs
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Handbill Copies of military
handbill attached 3 pgs
Campaign
14 15 9201972 Memo From Phil Joanou To HR Haldeman RE
Military Handbill 1 pg
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Ads 1 pg
Campaign
Wednesday January 05 2011 Page 5 of 14
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14 15 9271972 Memo From Harry Kettmer To HR Haldeman
RE Military Ads 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
TV Spots 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
Amnesty Commercial 2 pgs
Campaign
14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE
Amnesty Commercial 3 pgs
Campaign
14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE
60- second Mamie Spot 1 pg
Campaign
Wednesday January 05 2011 Page 6 of 14
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14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE
Coke- type Commercial 1 pg
Campaign
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
California Ad 1 pg
Campaign
14 15 911972 Memo From Gregg Petersmeyer To Gordon
Strachan RE California Ad Re-election ad
attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Harry Dent RE
Evans and Novak Political Forum - October
1 1 pg
Campaign
14 15 9141972 Letter From Gordon Strachan To John Davies RE
Campaign Materials 1 pg
Campaign
Wednesday January 05 2011 Page 7 of 14
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14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
President Nixons TV Spots 1 pg
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14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE
Opposition Report 1 pg
Campaign
14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE
Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Gordon Strachan To HR Haldeman
RE Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Ray Price To HR Haldeman RE
Campaign Theme 2 pgs
Campaign
Wednesday January 05 2011 Page 8 of 14
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14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
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14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
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Wednesday January 05 2011 Page 9 of 14
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14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
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14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
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14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
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14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
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14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
94 Return
95 Return
96 Return
97 Return
98 Return
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
101
102
103
104
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109
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112
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240
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Presidential Materials Reyiew Board
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
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september 30 172
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
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be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
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J DEX INFORM)HION SHEET
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Title r 21 1972
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Letter From Governor William T Cahill To Clark
MacGregor RE Presidential campaign visit
to New Jersey 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Ed Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Nofzigers Suggestions 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Dwight Chapin
RE Sandwich 1 pg
Campaign
14 15 9221972 Memo From Gordon Strachan To Dwight Chapin
RE Youth Commercial 1 pg
Campaign
Wednesday January 05 2011 Page 4 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 961972 Memo From Gordon Strachan To Dwight Chapin
RE Roger Ailes Comments 1 pg
Campaign
14 15 8241972 Memo From Roger E Ailes To HR Haldeman
RE Comments on McGoverns latest
television appearance 2 pgs
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Handbill Copies of military
handbill attached 3 pgs
Campaign
14 15 9201972 Memo From Phil Joanou To HR Haldeman RE
Military Handbill 1 pg
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Ads 1 pg
Campaign
Wednesday January 05 2011 Page 5 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9271972 Memo From Harry Kettmer To HR Haldeman
RE Military Ads 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
TV Spots 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
Amnesty Commercial 2 pgs
Campaign
14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE
Amnesty Commercial 3 pgs
Campaign
14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE
60- second Mamie Spot 1 pg
Campaign
Wednesday January 05 2011 Page 6 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE
Coke- type Commercial 1 pg
Campaign
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
California Ad 1 pg
Campaign
14 15 911972 Memo From Gregg Petersmeyer To Gordon
Strachan RE California Ad Re-election ad
attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Harry Dent RE
Evans and Novak Political Forum - October
1 1 pg
Campaign
14 15 9141972 Letter From Gordon Strachan To John Davies RE
Campaign Materials 1 pg
Campaign
Wednesday January 05 2011 Page 7 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
President Nixons TV Spots 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE
Opposition Report 1 pg
Campaign
14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE
Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Gordon Strachan To HR Haldeman
RE Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Ray Price To HR Haldeman RE
Campaign Theme 2 pgs
Campaign
Wednesday January 05 2011 Page 8 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
Personal
Wednesday January 05 2011 Page 9 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
94 Return
95 Return
96 Return
97 Return
98 Return
PrivatePolitical Naxru) 3trodACtV ~ flcJe-K (lYtcBrU(lHmiddotmiddot q~hq
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
240
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
PrivatePolitical ~fv() ~~Ao ngt u-ct q 1- 10shyPrivatePolitical L1R SkY-a-c v-ut 10 D~euroS 91 -1 ha Privatepolitical ~y() SWO-c~Ct 1oJ)kto~ qHlia PrivatePolitical NfI) St-r(~cJCII ~ Du~llL~ q 1131 PrivatePolitical rrul~ S1YcChc~middot ro ~e~ ~ Ia 1ashy
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
240
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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AlRICK BUCIlUWI
laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
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OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
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FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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p~1 29 172
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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8~~ 2 172
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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GSjb FU - 930
~ I 1972
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GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
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The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 961972 Memo From Gordon Strachan To Dwight Chapin
RE Roger Ailes Comments 1 pg
Campaign
14 15 8241972 Memo From Roger E Ailes To HR Haldeman
RE Comments on McGoverns latest
television appearance 2 pgs
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Handbill Copies of military
handbill attached 3 pgs
Campaign
14 15 9201972 Memo From Phil Joanou To HR Haldeman RE
Military Handbill 1 pg
Campaign
14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE
Military Ads 1 pg
Campaign
Wednesday January 05 2011 Page 5 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9271972 Memo From Harry Kettmer To HR Haldeman
RE Military Ads 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
TV Spots 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
Amnesty Commercial 2 pgs
Campaign
14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE
Amnesty Commercial 3 pgs
Campaign
14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE
60- second Mamie Spot 1 pg
Campaign
Wednesday January 05 2011 Page 6 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE
Coke- type Commercial 1 pg
Campaign
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
California Ad 1 pg
Campaign
14 15 911972 Memo From Gregg Petersmeyer To Gordon
Strachan RE California Ad Re-election ad
attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Harry Dent RE
Evans and Novak Political Forum - October
1 1 pg
Campaign
14 15 9141972 Letter From Gordon Strachan To John Davies RE
Campaign Materials 1 pg
Campaign
Wednesday January 05 2011 Page 7 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
President Nixons TV Spots 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE
Opposition Report 1 pg
Campaign
14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE
Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Gordon Strachan To HR Haldeman
RE Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Ray Price To HR Haldeman RE
Campaign Theme 2 pgs
Campaign
Wednesday January 05 2011 Page 8 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
Personal
Wednesday January 05 2011 Page 9 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
94 Return
95 Return
96 Return
97 Return
98 Return
PrivatePolitical Naxru) 3trodACtV ~ flcJe-K (lYtcBrU(lHmiddotmiddot q~hq
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PrivatePolitical ~ S~JoV n)UcW1AQV 11 tliha
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
240
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
240
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L_ 1 L u It I1 ~ PrivatePolitical ~V(O Slrv-avVtCt-l -c r-~j - I
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
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MBMOMRDUM JIOIl
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bank YOU
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poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
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Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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OORDOR 8RACUAN
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At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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p~1 29 172
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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
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why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
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eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
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FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9271972 Memo From Harry Kettmer To HR Haldeman
RE Military Ads 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
TV Spots 1 pg
Campaign
14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE
Amnesty Commercial 2 pgs
Campaign
14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE
Amnesty Commercial 3 pgs
Campaign
14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE
60- second Mamie Spot 1 pg
Campaign
Wednesday January 05 2011 Page 6 of 14
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14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE
Coke- type Commercial 1 pg
Campaign
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
California Ad 1 pg
Campaign
14 15 911972 Memo From Gregg Petersmeyer To Gordon
Strachan RE California Ad Re-election ad
attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Harry Dent RE
Evans and Novak Political Forum - October
1 1 pg
Campaign
14 15 9141972 Letter From Gordon Strachan To John Davies RE
Campaign Materials 1 pg
Campaign
Wednesday January 05 2011 Page 7 of 14
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14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
President Nixons TV Spots 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE
Opposition Report 1 pg
Campaign
14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE
Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Gordon Strachan To HR Haldeman
RE Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Ray Price To HR Haldeman RE
Campaign Theme 2 pgs
Campaign
Wednesday January 05 2011 Page 8 of 14
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14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
Personal
Wednesday January 05 2011 Page 9 of 14
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14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
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14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
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14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
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14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
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14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
94 Return
95 Return
96 Return
97 Return
98 Return
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
240
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
240
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
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THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
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1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
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september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
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CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
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IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE
Coke- type Commercial 1 pg
Campaign
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
California Ad 1 pg
Campaign
14 15 911972 Memo From Gregg Petersmeyer To Gordon
Strachan RE California Ad Re-election ad
attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Harry Dent RE
Evans and Novak Political Forum - October
1 1 pg
Campaign
14 15 9141972 Letter From Gordon Strachan To John Davies RE
Campaign Materials 1 pg
Campaign
Wednesday January 05 2011 Page 7 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
President Nixons TV Spots 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE
Opposition Report 1 pg
Campaign
14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE
Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Gordon Strachan To HR Haldeman
RE Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Ray Price To HR Haldeman RE
Campaign Theme 2 pgs
Campaign
Wednesday January 05 2011 Page 8 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
Personal
Wednesday January 05 2011 Page 9 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
94 Return
95 Return
96 Return
97 Return
98 Return
PrivatePolitical Naxru) 3trodACtV ~ flcJe-K (lYtcBrU(lHmiddotmiddot q~hq
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
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240
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
PrivatePolitical ~fv() ~~Ao ngt u-ct q 1- 10shyPrivatePolitical L1R SkY-a-c v-ut 10 D~euroS 91 -1 ha Privatepolitical ~y() SWO-c~Ct 1oJ)kto~ qHlia PrivatePolitical NfI) St-r(~cJCII ~ Du~llL~ q 1131 PrivatePolitical rrul~ S1YcChc~middot ro ~e~ ~ Ia 1ashy
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
126
127
128
129
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132
133
134
135
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240
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L_ 1 L u It I1 ~ PrivatePolitical ~V(O Slrv-avVtCt-l -c r-~j - I
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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AlRICK BUCIlUWI
laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
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OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
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FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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p~1 29 172
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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8~~ 2 172
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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GSjb FU - 930
~ I 1972
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GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
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The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
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GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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bull Pl r F b f F 1t n
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St7NBClt
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE
President Nixons TV Spots 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE
Opposition Report 1 pg
Campaign
14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE
Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Gordon Strachan To HR Haldeman
RE Campaign Theme 1 pg
Campaign
14 15 971972 Memo From Ray Price To HR Haldeman RE
Campaign Theme 2 pgs
Campaign
Wednesday January 05 2011 Page 8 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
Personal
Wednesday January 05 2011 Page 9 of 14
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14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
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14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
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14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
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88 Return
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90 Retain
91 Retain
92 Return
93 Return
94 Return
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96 Return
97 Return
98 Return
PrivatePolitical Naxru) 3trodACtV ~ flcJe-K (lYtcBrU(lHmiddotmiddot q~hq
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
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MBMOMRDUM JIOIl
PROM
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bank YOU
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poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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p~1 29 172
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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
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why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
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eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
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- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 971972 Letter From Gordon Strachan To Maurine I
Dobbas RE Absentee Ballots 1 pg
Personal
14 15 971972 Memo From Gordon Strachan To Peter Dailey RE
Democrats for Nixon Advertisements 1 pg
Campaign
14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb
Magruders strategy memo 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial
Heats 1 pg
Personal
14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural
1 pg
Personal
Wednesday January 05 2011 Page 9 of 14
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14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
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14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
94 Return
95 Return
96 Return
97 Return
98 Return
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
101
102
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
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Presidential Materials Reyiew Board
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Collection H R Haldeman Box Number
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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It h cae- to 01amp1 ~teatiOft diat the YCND9 VoUs-a for tnbullbullbullmiddotbullbulld4ea an puUcna1uly iIbol1t on 11~rtun tto ditrJbfte ~ __ b~ atdbullbullen and bmob but U the hlUld-eQt 11htun 1 alao~ Ttl three ataua atlcme4 UtI PealltlylYaftia I1Uaoia M4 Califonbullbull be pnb1ea 1a DM oaa of up of the ialttal of lafoUon but ther tIe 1- AppaIttftt1y the YYP diabibllte --_1al quicker iUlan aat1olpats
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
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september 30 172
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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OORDOR 8RACUAN
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septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
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GSjb FU - 930
~ I 1972
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J DEX INFORM)HION SHEET
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
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sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to
Campaign Ads 1 pg
Personal
14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly
Materials Report 1 pg
Personal
14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter
Projects 1 pg
Personal
14 15 9251972 Memo Gordon Strachan Follow-Up RE
Turnaround Ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris
results from poll 1 pg
Personal
Wednesday January 05 2011 Page 10 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
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PrivatePolitical Naxru) 3trodACtV ~ flcJe-K (lYtcBrU(lHmiddotmiddot q~hq
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PrivatePolitical ~MtU SY-cchcl~~ fDYl(~ I)t h~ PrivatePolitical ~V)o S~c-choy 1m lliLct-~ qld IlIdshy
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
PrivatePolitical ~fv() ~~Ao ngt u-ct q 1- 10shyPrivatePolitical L1R SkY-a-c v-ut 10 D~euroS 91 -1 ha Privatepolitical ~y() SWO-c~Ct 1oJ)kto~ qHlia PrivatePolitical NfI) St-r(~cJCII ~ Du~llL~ q 1131 PrivatePolitical rrul~ S1YcChc~middot ro ~e~ ~ Ia 1ashy
PrivatePolitical ~f)O ~trct1i(JY to J~t7 Cr q I hd- -I
PrivatePolitical ~DU) S(v~t~CIN -to folaIIJ-Up Of 13DIc
PrivatePolitical tvuVIC ~~t~b(t~ ro ~ClV-Ur 1~rJ( 7
PrivatePolitical tvtstO 5-ycCl4v- - Tllcti) ~ u p 11 ~llshy
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PrivatePolitical ~yO ~t1 n~t(Jv tAt) qlttio
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privatePolitical fvomo S h-t~t ( h 11gt lOv4) ur 1110- fashyprivatePolitical Mt--fIO 51foclAay to -nllU0 Up q 1lJamp
1PrivatePolitical ~mo Srrccl1V-1 ~hcr~J Up q II J d
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PrivatePolitical fu(Yi) S-c((r-oy +0 ~J 9 ~shamp PrivatePolitical M(t~w 5(-Ctc rOIt-1) ~hj q 1dS her PrivatePolitical 1010 Sfccch(() to t-hjbJ 9d~ 7d
Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
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L_ 1 L u It I1 ~ PrivatePolitical ~V(O Slrv-avVtCt-l -c r-~j - I
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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p~1 29 172
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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
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why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
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eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
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bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
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- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of
amnesty ad 1 pg
Personal
14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon
Documentary 1 pg
Personal
14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel
polling memo 1 pg
Personal
14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern
Incorporated Filing 1 pg
Personal
14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou
Ritzke Project 1 pg
Personal
Wednesday January 05 2011 Page 11 of 14
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14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
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95 Return
96 Return
97 Return
98 Return
PrivatePolitical Naxru) 3trodACtV ~ flcJe-K (lYtcBrU(lHmiddotmiddot q~hq
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
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240
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
PrivatePolitical ~fv() ~~Ao ngt u-ct q 1- 10shyPrivatePolitical L1R SkY-a-c v-ut 10 D~euroS 91 -1 ha Privatepolitical ~y() SWO-c~Ct 1oJ)kto~ qHlia PrivatePolitical NfI) St-r(~cJCII ~ Du~llL~ q 1131 PrivatePolitical rrul~ S1YcChc~middot ro ~e~ ~ Ia 1ashy
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
240
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
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THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
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1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
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september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
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CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
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IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson
Report 1 pg
Personal
14 15 9301972 Memo From Gordon Strachan To Larry Higby RE
Joseph B Danzansky 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Coke -Type Commercial 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Democrats for Nixon 1 pg
Campaign
14 15 9251972 Memo From Gordon Strachan To Larry Higby RE
Yankelovich Survey 1 pg
Campaign
Wednesday January 05 2011 Page 12 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
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90 Retain
91 Retain
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PrivatePolitical Naxru) 3trodACtV ~ flcJe-K (lYtcBrU(lHmiddotmiddot q~hq
PrivatePolitical fume StrClcJ-Cl to ~~ IJocJ)C q IHhdshy
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PrivatePolitical ~ S~JoV n)UcW1AQV 11 tliha
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PrivatePolitical ~MtU SY-cchcl~~ fDYl(~ I)t h~ PrivatePolitical ~V)o S~c-choy 1m lliLct-~ qld IlIdshy
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
99
100
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
PrivatePolitical ~fv() ~~Ao ngt u-ct q 1- 10shyPrivatePolitical L1R SkY-a-c v-ut 10 D~euroS 91 -1 ha Privatepolitical ~y() SWO-c~Ct 1oJ)kto~ qHlia PrivatePolitical NfI) St-r(~cJCII ~ Du~llL~ q 1131 PrivatePolitical rrul~ S1YcChc~middot ro ~e~ ~ Ia 1ashy
PrivatePolitical ~f)O ~trct1i(JY to J~t7 Cr q I hd- -I
PrivatePolitical ~DU) S(v~t~CIN -to folaIIJ-Up Of 13DIc
PrivatePolitical tvuVIC ~~t~b(t~ ro ~ClV-Ur 1~rJ( 7
PrivatePolitical tvtstO 5-ycCl4v- - Tllcti) ~ u p 11 ~llshy
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PrivatePolitical V_o Sv--diC~y m 1lvmiddotv ur 1 d middotl( 1amp
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PrivatePolitical ~yO ~t1 n~t(Jv tAt) qlttio
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
126
127
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133
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L_ 1 L u It I1 ~ PrivatePolitical ~V(O Slrv-avVtCt-l -c r-~j - I
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
DlfXtBf 0IU1lf
GOIIDOJ1 81J11MC1W1
John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
GScar HFU - 105
bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I
f
6SIIIJIfJY CQIW
epr 2 172
JtOa DWI- CBDX
r IOIDOIf HMCRM
~ C__lampI BIl
CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie
GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
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1
MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
auJhlBC1f bull
Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 9221972 Memo From Gordon Strachan To General Haig
RE Campaign Advertising 1 pg
Campaign
14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE
Campaign Ads Copy of ads attached 2 pgs
Campaign
14 15 9141972 Memo From Gordon Strachan To Larry Higby RE
Military Registration 1 pg
Campaign
14 15 9131972 Memo From Gordon Strachan To Larry Higby RE
September 6 Memo from Haldeman to
Colson 1 pg
Campaign
14 15 961972 Memo From HR Haldeman To Chuck Colson
RE Campaign Strategy 2 pgs
Campaign
Wednesday January 05 2011 Page 13 of 14
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
75 Return
76 Return
77 Return
78 Return
79 Return
80 Return
81 Return
82 Return
83 Return
84 Retain
85 Return
86 Return
87 Return
88 Return
89 Return
90 Retain
91 Retain
92 Return
93 Return
94 Return
95 Return
96 Return
97 Return
98 Return
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Review on Contested Documents
Collection H R Haldeman Box Number
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Review on Contested Documents
Collection H R Haldeman Box Number
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
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september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
14 15 981972 Memo From Gordon Strachan To Larry Higby RE
Advertising Billboards 1 pg
Campaign
14 15 961972 Memo From Gordon Strachan To Larry Higby RE
Colson Memorandum regarding Thank You
Letters for RNC 1 pg
Campaign
14 15 911972 Memo From Gordon Strachan To Larry Higby RE
Post articles Originals and copies of Post
articles attached 5 pgs
Campaign
14 15 9121972 Letter From Gordon Strachan To Roy E Fraser
RE McKinney Bay Improvement
Association Dues 1 pg
Personal
Wednesday January 05 2011 Page 14 of 14
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~
PrivatePolitical ~fv() ~~Ao ngt u-ct q 1- 10shyPrivatePolitical L1R SkY-a-c v-ut 10 D~euroS 91 -1 ha Privatepolitical ~y() SWO-c~Ct 1oJ)kto~ qHlia PrivatePolitical NfI) St-r(~cJCII ~ Du~llL~ q 1131 PrivatePolitical rrul~ S1YcChc~middot ro ~e~ ~ Ia 1ashy
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Presidential Materials Reyiew Board
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
DlfXtBf 0IU1lf
GOIIDOJ1 81J11MC1W1
John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
GScar HFU - 105
bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I
f
6SIIIJIfJY CQIW
epr 2 172
JtOa DWI- CBDX
r IOIDOIf HMCRM
~ C__lampI BIl
CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie
GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
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1
MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
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- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
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it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
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Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
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- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
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t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
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Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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PRONt QOltDOK SIMCHAlf
SuaDC1
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Humber 240
Folder Strachan A-L Chron September 1972
Document Disposition
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Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
125
126
127
128
129
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132
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134
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136
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240
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
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MBMOMRDUM JIOIl
PROM
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
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september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Presidential Materials Review Board
Review on Contested Documents
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Presidential Materials Reyiew Board
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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~JOR PftBR DAlLBY PMD ICALBK DR IUlftI
PROJII GOltDOII SDACBAN
8UBJaCf I~ila 01clbQtiaa
It h cae- to 01amp1 ~teatiOft diat the YCND9 VoUs-a for tnbullbullbullmiddotbullbulld4ea an puUcna1uly iIbol1t on 11~rtun tto ditrJbfte ~ __ b~ atdbullbullen and bmob but U the hlUld-eQt 11htun 1 alao~ Ttl three ataua atlcme4 UtI PealltlylYaftia I1Uaoia M4 Califonbullbull be pnb1ea 1a DM oaa of up of the ialttal of lafoUon but ther tIe 1- AppaIttftt1y the YYP diabibllte --_1al quicker iUlan aat1olpats
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
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1
MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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p~1 29 172
bull 10bull JJlOICt
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Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
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The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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Presidential Materials Reyiew Board
Review on Contested Documents
Collection H R Haldeman Box Number
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127
128
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240
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
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MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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T HIGH lUOUn
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AlRICK BUCIlUWI
laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
GScar HFU - 105
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
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OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
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FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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p~1 29 172
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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8~~ 2 172
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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GSjb FU - 930
~ I 1972
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GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
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The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
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lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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GSjb FU - 930
31
few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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It h cae- to 01amp1 ~teatiOft diat the YCND9 VoUs-a for tnbullbullbullmiddotbullbulld4ea an puUcna1uly iIbol1t on 11~rtun tto ditrJbfte ~ __ b~ atdbullbullen and bmob but U the hlUld-eQt 11htun 1 alao~ Ttl three ataua atlcme4 UtI PealltlylYaftia I1Uaoia M4 Califonbullbull be pnb1ea 1a DM oaa of up of the ialttal of lafoUon but ther tIe 1- AppaIttftt1y the YYP diabibllte --_1al quicker iUlan aat1olpats
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
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september 30 172
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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OORDOR 8RACUAN
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septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
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GSjb FU - 930
~ I 1972
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J DEX INFORM)HION SHEET
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
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sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
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Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II
The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I
OTHER POLITICS
The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn
listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time
i
MBMORMDUM POR PftBR DAILBY PHIL JOANOU
ROM (l)JU)Olf S1BJCHAIlJ
SUB1BCrbull
lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
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APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
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september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
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Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
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CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
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IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
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CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
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Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
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GSjb FU - 103
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
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FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
auJhlBC1f bull
Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
II 1
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GSjb FU - 103
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~
t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
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3 JMC PTesid~~~i5 rosilion is this
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60
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
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poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I
1
MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
auJhlBC1f bull
Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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tit ~
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1
poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~
t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
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September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
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MBMOMRDUM JIOIl
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
DlfXtBf 0IU1lf
GOIIDOJ1 81J11MC1W1
John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
GScar HFU - 105
bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I
f
6SIIIJIfJY CQIW
epr 2 172
JtOa DWI- CBDX
r IOIDOIf HMCRM
~ C__lampI BIl
CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie
GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
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1
MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
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- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
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it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
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Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
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- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
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t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
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LARRY HIGBY
FROMt GOIUlOIf S1RACBM
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
suaacr
Aa 84t~ in CIli f th o_pa1p b bull youreY1_d ttl
n ~I I utI
Noso bull f
GSjjb
T HIGH lUOUn
111 I - f
AlRICK BUCIlUWI
laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
DlfXtBf 0IU1lf
GOIIDOJ1 81J11MC1W1
John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
GScar HFU - 105
bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I
f
6SIIIJIfJY CQIW
epr 2 172
JtOa DWI- CBDX
r IOIDOIf HMCRM
~ C__lampI BIl
CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie
GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
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- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
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why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
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Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
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FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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MBMORANDtJM PObullbull
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Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
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sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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MEMORANDUM
ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL
WASHINGTON
September 12 1972
FOR GORDON STRACHAN
FROM STEPHEN BULL~ RE Delegates Gifts
As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211
Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus
The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told
I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly
cc D Chapin
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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AlRICK BUCIlUWI
laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
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OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
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FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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p~1 29 172
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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8~~ 2 172
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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GSjb FU - 930
~ I 1972
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GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
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The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
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lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
[vi E M 0 RA1~U U M September 21 1972 300 pm
r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR
THROUGH JEB S MAGRUDER A lt middot~JV
FROM JON A FOUSTJJA~)
SUBJECT Presidential Delegate Gifts 1972 Republican National Convention
Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure
The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor
In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature
MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
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T HIGH lUOUn
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AlRICK BUCIlUWI
laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
GScar HFU - 105
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GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
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OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
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FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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p~1 29 172
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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8~~ 2 172
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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GSjb FU - 930
~ I 1972
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GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
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The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
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lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts
1972 Republican lltctional Convention PAGE 2
of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent
gt
APPROVE~______middot___ DISAPPROVE_____________
a 44lt Wi 4 OJ e s
MBMOMRDUM JIOIl
PROM
suaacr
Aa 84t~ in CIli f th o_pa1p b bull youreY1_d ttl
n ~I I utI
Noso bull f
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T HIGH lUOUn
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AlRICK BUCIlUWI
laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
GSjb
shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
DlfXtBf 0IU1lf
GOIIDOJ1 81J11MC1W1
John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
GScar HFU - 105
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epr 2 172
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CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie
GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
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D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
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septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
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FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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p~1 29 172
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
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Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
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bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
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sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
DlfXtBf 0IU1lf
GOIIDOJ1 81J11MC1W1
John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
GScar HFU - 105
bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I
f
6SIIIJIfJY CQIW
epr 2 172
JtOa DWI- CBDX
r IOIDOIf HMCRM
~ C__lampI BIl
CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie
GSjb FU - 930
THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I
1
MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
auJhlBC1f bull
Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
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sep~aber I 172
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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AlRICK BUCIlUWI
laquodUJON ftUClWI
Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd
bank YOU
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
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1
MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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p~1 29 172
bull 10bull JJlOICt
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Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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shyeRATS FOR NIXON
poundRIPHERAL URBAN ETHNIC BROCHURE -shy
- 3 shy
THE ECONOHY
President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year
VIETNAM
The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce
i
1AMTESTY i
The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I
1
actually de erted America by relocating to a foreign country
september 30 172
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John Aft -OIlio a t bull
301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet
I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
auJhlBC1f bull
Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
II 1
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GSjb FU - 103
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~
t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
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3 JMC PTesid~~~i5 rosilion is this
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60
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
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Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
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GSjb FU - 103
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(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
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eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
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~ -~
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
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FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
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If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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3 JMC PTesid~~~i5 rosilion is this
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60
--- lt ---_ _Llt
5 t rr Jltshyw -_-~ JJ
bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
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Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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THE WHITE HOUSE
WASHINGTON
Datel ___9_~Z~3~~7~Z_____
H R HALDEMAN
PROMs GORDON STRACHAN
A copy has been sent to Chapin
Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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00 I Jeb MaqJU6ar
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sep~r 14 1972
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00 Cbe99 Peueyel
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Committee for the Re-election of the President
MEMORANDUM September 21 1972
MEMORANDUM FOR MR H R HALDEMAN
FROM CLARK MaCGREGO~~
SUBJECT Request for Presidential Campaign Visit to New Jersey I
I
Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
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OORDOR 8RACUAN
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At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
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septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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~ I 1972
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J DEX INFORM)HION SHEET
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Title r 21 1972
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September 21 1972
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
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sep~r 14 1972
GOJU)()II 8flWllIAN
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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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PWgtJI QOlmOR Sft1lCDR
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Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
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ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
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The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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bull Pl r F b f F 1t n
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
STATE OF NEV JERSEY
OFFICE OF TU E GOVr HoNOR
TRENTON
WILLIAM T CAHILL
GOVERNOR September 11 1972
PERSONAL AND CONFIDENTIAL
Dear Clark
This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey
I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary
I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request
(While things look very good at the moment as two old campaigners
we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November
It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience
Kindest personal regards
Sincerely
~ GOVERNOR
The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006
S~c 25 1172
MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
GSjb
= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I
1
MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull
HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful
GSjb FU - 929
AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I
D1fIGBI CBAPltf
OORDOR 8RACUAN
Sandwichbull t l
At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off
GSjb FU - 928
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
GSjb
FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
auJhlBC1f bull
Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~
t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
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8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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GROUP
COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI
rROM OORDOll STUCHM
BUBJECr
Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-
If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_
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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl
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D1fIGBI CBAPltf
OORDOR 8RACUAN
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septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
-__ _
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bullbullbullbullbull__c_lt--~--~ -- I
p~1 29 172
bull 10bull JJlOICt
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Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl
- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot
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GSjb FU - 103
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~
t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
)0$1 W- s W bullbullJ~ -gt E itt yen
8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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IIBMOItAHDUM POI OWIQIIl CHAPIN
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
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FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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J DEX INFORM)HION SHEET
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00 I Jeb MaqJU6ar
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sep~r 14 1972
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
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September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Mother and Jack -- do you have your absentee ballots yet
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september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
septambaamp 22 _ 1972
IIBMOItAHDUM POI OWIQIIl CHAPIN
OORDON 8lUCHAN
Youth Comaarolal F F1 t1 J
PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad
4 aAUS ~=t
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FU - 911
888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
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GSjb FU - 102
J DEX INFORM)HION SHEET
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Title r 21 1972
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September 21 1972
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
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sep~r 14 1972
GOJU)()II 8flWllIAN
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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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PWgtJI QOlmOR Sft1lCDR
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Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
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ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
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The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
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september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
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Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
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CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
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lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022
CONFIDENTIAL
MEMORANDUM August 24 1972
TO H R Haldeman
FROM Roger E Ailes
SUBJ George McGovern
I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate
1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year
2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting
3) He read too fast and thereby lost a good deal of sincerity in the speech
4) He wore a bad tie for television -- much too busy and disshytracting
5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground
6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract
LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597
Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
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J DEX INFORM)HION SHEET
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Title r 21 1972
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
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September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
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september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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M8MOMIIDUII lOa JAJtRY BIGBY
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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Mr H R Haldeman -2- August 24 1972
7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again
8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous
9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead
10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity
All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it
REAlam
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PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
i~ ~~i
tit ~
i M a
bullbull
1
poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~
t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
)0$1 W- s W bullbullJ~ -gt E itt yen
8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
~Co J pound21 L~
3 JMC PTesid~~~i5 rosilion is this
j 4 i
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tL-~t~1
60
--- lt ---_ _Llt
5 t rr Jltshyw -_-~ JJ
bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
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Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
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11lOM OORllOlt STIACHAN
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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bull Pl r F b f F 1t n
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St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP
(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1
OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t
C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I
PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H
w(nidl t qgtt ~~ fJ -t r(t~ (itt
I
hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~
why wi11 yo 11 _n~dlr II) ailt lI tlH
W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf
NiIo New MCle Tln rver
in the FfJd~cln of t-~middott clIlunq (l Sl(tnd
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bullbull
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poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~
t~nri1 ~CF~t-~1 10 ur~gt
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
)0$1 W- s W bullbullJ~ -gt E itt yen
8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
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FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
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Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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00 I Jeb MaqJU6ar
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
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september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
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PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Committee for the Re-election of the Presicient
MEMORANOUM September 20 1972
TO
FROM
lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled
distribution on military bases at the end of September
H
f I
j
it
)0$1 W- s W bullbullJ~ -gt E itt yen
8~~ 2 172
DULBY
GOIlDO8 8ftampCD11
11SI Ada
_ Jell GSjb FU - 103
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
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GROUP
COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
~Co J pound21 L~
3 JMC PTesid~~~i5 rosilion is this
j 4 i
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tL-~t~1
60
--- lt ---_ _Llt
5 t rr Jltshyw -_-~ JJ
bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
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I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
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00 I Jeb MaqJU6ar
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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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PWgtJI QOlmOR Sft1lCDR
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September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
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~ -~
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
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FU 103
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- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
I
r
Committee for the Re-election of the President
September 27 1972 MEMORANDUM
TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~
Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October
Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i
cc Phil Joanou
Pete Dailey
Nbullbull noM
auaaer
be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _
GSjb FU - 930
~ I 1972
bull DALIn
~ 8IUIIWf
_~ampal
eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al
Th8llk yea
GSjb FU - 102
J DEX INFORM)HION SHEET
---
of
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-~- - -- -- rshyi C~ - T- - - -~- ~ -
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GROUP
COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
~Co J pound21 L~
3 JMC PTesid~~~i5 rosilion is this
j 4 i
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tL-~t~1
60
--- lt ---_ _Llt
5 t rr Jltshyw -_-~ JJ
bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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J DEX INFORM)HION SHEET
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bullbull
September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
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September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
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The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
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GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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MBMORANDtJM PObullbull
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Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
SuaDC1
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sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
J DEX INFORM)HION SHEET
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Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
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3 JMC PTesid~~~i5 rosilion is this
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bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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LARRY HIGBY
FROMt GOIUlOIf S1RACBM
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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sep~aber I 172
LADY HIeaT
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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00 I Jeb MaqJU6ar
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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
11 -
~ -~~ -
GROUP
COMitlERCIAL 0 1
Title r 21 1972
(htlll N XON Cipoundgtr~~ FeR NI(O)
RTO
AUDIO
L
~Co J pound21 L~
3 JMC PTesid~~~i5 rosilion is this
j 4 i
-~~~~i-~
tL-~t~1
60
--- lt ---_ _Llt
5 t rr Jltshyw -_-~ JJ
bull lOa bull 811ampJJ1C9t
- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull
FU - 929
bullbull
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
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00 Cbe99 Peueyel
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
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September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Mother and Jack -- do you have your absentee ballots yet
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8ampp1eJlber 1972
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lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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MBMORANDtJM PObullbull
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Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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FU - 929
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September 21 1972
IlOMt
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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
September 21 1972
IlOMt
StJBJBCZ1
We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial
00 I Jeb MaqJU6ar
FU - 926
sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
GSjb FU - 920
THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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sep~r 14 1972
GOJU)()II 8flWllIAN
~~MtcmaJa A4
AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad
00 Cbe99 Peueyel
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
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GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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MIUIOlUUmUM 1O1l
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
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sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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THE WHITE HOUSE
WASHINGTON
September 1 1972
MEMORANDUM FOR GORDON STRACHAN
Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level
~~xC Gregg Pet~+smeyer
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to
bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is
V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee
Californians cant afford George McGovern
Its not too late to register Republican Mail this coupon today
---------------1 To Committee to Re-elect the PresidentI I
3080 La Selva San Mateo Calif 94403 I I
o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I
The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I
Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North
Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot
TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy
sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot
1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103
574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533
422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066
California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Sap~eaber 14 1972
IIBMORAlIDUN roa HARRY DENT
PltOHl (JORDON STRACHAN
8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r
To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~
GSjb FU - 1029
september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
GSjb FU - 919
IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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september 14 1972
Dear John
PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull
Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you
with beat wiahea
Sincerely
Gor4oD Straellan Staff ampastatant to Ii It Haldeman
Mr John Dan bull bIerican InaUtute of Public Op1n1on
Princeton New Jersey 08540
GScar
Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
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ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
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_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
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2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Sep~r 14 1972
Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu
haak you
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IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
ee JeID GSjb FU - 9111
~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r
~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
GSjb
~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
GSjb
~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
GSjb
52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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IIBIIOBMOUM POa PftBl OAILBY
PWgtJI QOlmOR Sft1lCDR
2Plltion 2t~
Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa
Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp
FU - 915
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
GSjb
THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
GSjb
i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
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FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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bull Pl r F b f F 1t n
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St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J
September 12 1972
MBMOJWfJ)UM 10bullbull pan OAILBY
11lOM OORllOlt STIACHAN
Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
GSjb
Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
GScar
FU 103
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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bull Pl r F b f F 1t n
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St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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THE WHITE HOUSE
WASHINGrON
Datel 97
TOI H R HALDEMAN
FROM GORDON STRACHAN
A copy should be sent to Peter Dailey
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
SiDeeIely
1M
_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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~ -~
IROMt
Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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1 bullbull ~
bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
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If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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PRONt QOltDOK SIMCHAlf
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sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 7 1972
MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME
Heres a thought that I think our people should try to get across
Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger
Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done
This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed
Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what
Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
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Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
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GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
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lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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1 bullbull ~
bullbull~c SO 12
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ODIDOII 8ftAClWt
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1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Bob Haldeman Re Campaign Theme -2shy
has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him
The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration
ali
De~ ulaabull
t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr
Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull
bull i~ ~t w1
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_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ
Mother and Jack -- do you have your absentee ballots yet
I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs
8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-
2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI
The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11
S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull
aukr
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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__
GSdg
-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i
S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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i
t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1
September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Mother and Jack -- do you have your absentee ballots yet
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lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
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JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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8ampp1eJlber 1972
ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni
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september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
GSdg
lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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M8MOMIIDUII lOa JAJtRY BIGBY
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September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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-II
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
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lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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M8MOMIIDUII lOa JAJtRY BIGBY
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
september 30 1t72
Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week
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lep~aber lO 1972
MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal
GSdg
GSjb
GSjb
~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
GSjb
Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
GSjb
l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy
ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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M8MOMIIDUII lOa JAJtRY BIGBY
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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MUDaulDOM lOR POLL01fIJP
PIIOM I QORDOII IlRACIWI
StaDcJl I 1~Ia1 Actampc1_
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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~~~~IiW~~42U nmiddot j I I
Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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i
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
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M8MOMIIDUII lOa JAJtRY BIGBY
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
GSjb
MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
GSjb
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bullbull~c SO 12
LAltRY sxcav
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1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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~ II 172
JIBJI3JIAlIDUII lOR IOLLOW UP
IJIOM aoaDOM fIIACIIU
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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i
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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52 us 4Jii5Aru e~
ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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MBMOIUUIDtJN POR
JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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bullbull~c SO 12
LAltRY sxcav
ODIDOII 8ftAClWt
ilDabull a Dbullbullanex
1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t
111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t
l
1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1
If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ
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-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Septeber 25 1972
Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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ampepuber 21 1912
rouow UP
Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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JROM
Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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S~ember 21 1972
MIUIOlUUmUM 1O1l
PROJI
Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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Septuber 21 172
OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
_S a u
MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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September 14 172
PROM
Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
SuaDC1
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sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
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Dear Boy
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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MBMORANDtJM PObullbull
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
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PRONt QOltDOK SIMCHAlf
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sep~aber I 172
LADY HIeaT
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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ADMI1tISTMIVELY CONPIDBJrlIAL I
September 11 12
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MBMORANDtJM PObullbull
11lOM
Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
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Ronald Ziegler
sep~aber I 172
LADY HIeaT
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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ODIDOII 8ftAClWt
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M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
-I
- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~
M8MOMIIDUII lOa JAJtRY BIGBY
PROM ltIOBDON IftAClWI
Sf11LJBCl
Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t
GSjb FU - 929
~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I
I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
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Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
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I IpJWIXl~~lVBLY COIfPlT~ I
September 25 1972 1
MBI4DItAMDUM lOa
PROMt
SUaTBCT
I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y
ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII
GSjb FU - 928
I
sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
GSjb FU - 928
_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j
I I
8~
FU - 925
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
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sep~eeber 25 12
LARRY HIGBY
FROMt GOIUlOIf S1RACBM
SU8JBCT
I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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IROMt
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HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
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bull Pl r F b f F 1t n
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St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
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Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
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PRONt QOltDOK SIMCHAlf
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sep~aber I 172
LADY HIeaT
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THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Committee for the Re-election of the President
September 21 1972 MEMORANDUM
TO GORDON STRACHAN
FROH PHIL JOANOU
Attached arestats of two _-- ----- ads
0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25
2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date
l
--
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
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IROMt
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GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
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St7NBClt
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GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
i
The choice of course is between Senator McGovern and President Nixon
Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East
President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war
The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated
No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here
--I
1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__
MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
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MB)I)RAlfDUM 10bullbull LARRY HIGBY
PRONt QOltDOK SIMCHAlf
SuaDC1
aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _
GSjb FU - 920
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IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
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i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
MBJl)DllDUM POR
IROMt
StJBaCT
D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~
GSjb FU - 9118
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
2
HRHLHpm 1 tiAlrU~lampft
Ronald Ziegler
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
sep~aber I 172
LADY HIeaT
CIORDOB 8naeau SuaJIICIbull
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL
bull Pl r F b f F 1t n
lROIC
St7NBClt
Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
i
THE WHITE HOUSE
WASHINQTON
DateSeEtember 1 1972
TO LARRY HIGBY
FROM GORDON STRACHAN
This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
PRESERVATION COpy
THE WASHINGTON POST Friday September 1 1972
35 Stalld-illS Call1paigll For NixollS Re-election
By Lou Cannon Washinlton Post stan Writer
he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent
With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping
The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
THE WASHINGTON POST Friday September 1 1972
By Lou Cannon Washington Post Staff Writer
he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent
With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all
an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy
which is mation on the latest adminisshythat the tration rebuttals to McGovern
perform as positionsthan climb- Ed Failor in the communishy
ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping
The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
I
THE WASHINGTON POST PRESERVATION COpy Friday september I 1972
35SurrogaksCampa~n
f9r~Nixon shy
A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character
competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I
I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than
Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew
Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate
has the final choice onI
whether he accepts the speakshy ing assignment
The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie
The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known
I New Yorks Nelson Rockefelmiddot i
ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has
range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon
The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams
hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert
) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House
I d a lis members and n 1an po Mayor Richard Lugar
While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others
l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy
ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at
J shyta~~~g ~l~tersOnt~llY f t 11
1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these
-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where
they are by making wild outmiddot Iandish statements
paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j
ences
-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak
Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy
cials Defense Secretary Mel- vln Laird and Secretary of
State William Rogers are exshycl11d~ from surrogate status
because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy
Education ana Welfare Secreshytary Elliot Richardson Housshy
ing and Urban Development SecretaryTreasurySh It
GeorgeSecretary
RomneyGeorge
u z Agency he ads -M r s
Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd
0 White House staff-Dent and Klein
Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio
Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan
House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
THE WASHINGTON POST Friday September 1 1972
35 Surrogates CampaIgn lor Nixon
A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party
The surrogate program which was first tested with
I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides
Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets
I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives
and vIce
made at the]the SUJl8
with audiences r UJ of the co
where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment
The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II
The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull
_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I
e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on
The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI
counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01
While all of the surrogates I Barry He spoke for ~Ipdn- I
are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t
By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions
f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign
Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to
cant put a haltetolla senashytor explabll At abtpams
fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i
cians They didnt get where they are by making wild outmiddot landish statements
Other administration offishycials say that the surrogates
speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I
iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said
Scheduling of the surrogates focuses on major or regional media and each
such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees
The complete list of stand-ins
Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George
- Shultz
Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot
white House staff-Dent
Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-
j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft
bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan
House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona
MayorS--Lttgar
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb
I
II as pound i WAS
Dear Boy
aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr
- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt
AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718
GSjb