102
Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date Document Type Document Description No Date Subject 14 15 9/28/1972 Memo From: Gordon Strachan To: Fred Malek and Jeb Magruder RE: Tom Houser Debate with Shriver. 2 pgs. Campaign 14 15 9/14/1972 Memo From: Gordon Strachan To: Peter Dailey and Phil Joanou RE: Advertisement Approval. 1 pg. Campaign 14 15 9/11/1972 Memo From: Gordon Strachan To: Peter Dailey, Fred Malek, and Ken Rietz RE: Materials Distribution. 1 pg. Campaign 14 15 9/11/1972 Memo From: Gordon Strachan To: Peter Dailey and Fred Malek RE: Advertising Materials. 1 pg. Campaign Wednesday, January 05, 2011 Page 1 of 14

Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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Page 1: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Richard Nixon Presidential Library

Contested Materials Collection

Folder List

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9281972 Memo From Gordon Strachan To Fred Malek and

Jeb Magruder RE Tom Houser Debate with

Shriver 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Peter Dailey and

Phil Joanou RE Advertisement Approval 1

pg

Campaign

14 15 9111972 Memo From Gordon Strachan To Peter Dailey

Fred Malek and Ken Rietz RE Materials

Distribution 1 pg

Campaign

14 15 9111972 Memo From Gordon Strachan To Peter Dailey and

Fred Malek RE Advertising Materials 1 pg

Campaign

Wednesday January 05 2011 Page 1 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Peter Dailey and

Phil Joanou RE Advertising Desk Man 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Steve Bull RE

Delegates Gifts 1 pg

Campaign

14 15 9121972 Memo From Stephen Bull To Gordon Strachan

RE Delegates Gifts 1 pg

Campaign

14 15 9211972 Memo From Jon A Foust To Jeb S Magruder RE

Presidential Delegate Gifts 1972 RNC 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Patrick J

Buchanan RE Republican National

Committee Talking Paper 1 pg

Campaign

Wednesday January 05 2011 Page 2 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 911972 Memo From Gordon Strachan To Patrick

Buchanan RE Amnesty Paragraph of DFN

Brochure 2 pgs

Campaign

14 15 9301972 Memo From Gordon Strachan To Dwight Chapin

RE John Andrews - Ohio 1 pg

Campaign

14 15 9261972 Memo From Gordon Strachan To Dwight Chapin

RE Campaign Visits to New Jersey 1 pg

Campaign

14 15 9231972 Memo From Gordon Strachan To HR Haldeman

RE Requested copy of letter from Governor

Cahill 1 pg

Personal

14 15 9211972 Memo From Clark MacGregor To HR Haldeman

RE Request for Presidential Campaign Visit

to New Jersey 1 pg

Campaign

Wednesday January 05 2011 Page 3 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Letter From Governor William T Cahill To Clark

MacGregor RE Presidential campaign visit

to New Jersey 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Ed Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Nofzigers Suggestions 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Sandwich 1 pg

Campaign

14 15 9221972 Memo From Gordon Strachan To Dwight Chapin

RE Youth Commercial 1 pg

Campaign

Wednesday January 05 2011 Page 4 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 961972 Memo From Gordon Strachan To Dwight Chapin

RE Roger Ailes Comments 1 pg

Campaign

14 15 8241972 Memo From Roger E Ailes To HR Haldeman

RE Comments on McGoverns latest

television appearance 2 pgs

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Handbill Copies of military

handbill attached 3 pgs

Campaign

14 15 9201972 Memo From Phil Joanou To HR Haldeman RE

Military Handbill 1 pg

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Ads 1 pg

Campaign

Wednesday January 05 2011 Page 5 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9271972 Memo From Harry Kettmer To HR Haldeman

RE Military Ads 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

TV Spots 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

Amnesty Commercial 2 pgs

Campaign

14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE

Amnesty Commercial 3 pgs

Campaign

14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE

60- second Mamie Spot 1 pg

Campaign

Wednesday January 05 2011 Page 6 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE

Coke- type Commercial 1 pg

Campaign

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

California Ad 1 pg

Campaign

14 15 911972 Memo From Gregg Petersmeyer To Gordon

Strachan RE California Ad Re-election ad

attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Harry Dent RE

Evans and Novak Political Forum - October

1 1 pg

Campaign

14 15 9141972 Letter From Gordon Strachan To John Davies RE

Campaign Materials 1 pg

Campaign

Wednesday January 05 2011 Page 7 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

President Nixons TV Spots 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE

Opposition Report 1 pg

Campaign

14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE

Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Gordon Strachan To HR Haldeman

RE Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Ray Price To HR Haldeman RE

Campaign Theme 2 pgs

Campaign

Wednesday January 05 2011 Page 8 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

Personal

Wednesday January 05 2011 Page 9 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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PrivatePolitical ~ S~JoV n)UcW1AQV 11 tliha

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Open

PrivatePolitical Tru1YO S~CciY hgt CJXLllmiddot 9 ~ teJ privatePoliticallul(YO S(yach~ ~J CJClPlO 11 ciS fashyPrivatePolitical ~Q(O -SY~Wl -0 ChctJ(v- q ~s hashyprivatePolitical1YUmo S~L~yen 10 CiAc(pl-t qI~$ he

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

121

122

123

124

240

Return

Return

Return

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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~

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PrivatePolitical ~f)O ~trct1i(JY to J~t7 Cr q I hd- -I

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PrivatePolitical tvuVIC ~~t~b(t~ ro ~ClV-Ur 1~rJ( 7

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

240

Return

Return

Return

Return

Return

Retain

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Return

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Retain

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L_ 1 L u It I1 ~ PrivatePolitical ~V(O Slrv-avVtCt-l -c r-~j - I

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

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APPROVE~______middot___ DISAPPROVE_____________

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poundRIPHERAL URBAN ETHNIC BROCHURE -shy

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THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I

1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

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bullbullbull ~~~

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bull

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--JI ~ ~-y~ ~- rL r i1~ ~ r~ i~1middot~~~~ 1 r

+ u ~lj ~~ U iI Il I 1i11 t~ )middot~kJ H_

~ bullbull 1$ rgttft i I~ bull

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t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

fi

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

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60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

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September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 2: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Peter Dailey and

Phil Joanou RE Advertising Desk Man 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Steve Bull RE

Delegates Gifts 1 pg

Campaign

14 15 9121972 Memo From Stephen Bull To Gordon Strachan

RE Delegates Gifts 1 pg

Campaign

14 15 9211972 Memo From Jon A Foust To Jeb S Magruder RE

Presidential Delegate Gifts 1972 RNC 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Patrick J

Buchanan RE Republican National

Committee Talking Paper 1 pg

Campaign

Wednesday January 05 2011 Page 2 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 911972 Memo From Gordon Strachan To Patrick

Buchanan RE Amnesty Paragraph of DFN

Brochure 2 pgs

Campaign

14 15 9301972 Memo From Gordon Strachan To Dwight Chapin

RE John Andrews - Ohio 1 pg

Campaign

14 15 9261972 Memo From Gordon Strachan To Dwight Chapin

RE Campaign Visits to New Jersey 1 pg

Campaign

14 15 9231972 Memo From Gordon Strachan To HR Haldeman

RE Requested copy of letter from Governor

Cahill 1 pg

Personal

14 15 9211972 Memo From Clark MacGregor To HR Haldeman

RE Request for Presidential Campaign Visit

to New Jersey 1 pg

Campaign

Wednesday January 05 2011 Page 3 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Letter From Governor William T Cahill To Clark

MacGregor RE Presidential campaign visit

to New Jersey 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Ed Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Nofzigers Suggestions 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Sandwich 1 pg

Campaign

14 15 9221972 Memo From Gordon Strachan To Dwight Chapin

RE Youth Commercial 1 pg

Campaign

Wednesday January 05 2011 Page 4 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 961972 Memo From Gordon Strachan To Dwight Chapin

RE Roger Ailes Comments 1 pg

Campaign

14 15 8241972 Memo From Roger E Ailes To HR Haldeman

RE Comments on McGoverns latest

television appearance 2 pgs

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Handbill Copies of military

handbill attached 3 pgs

Campaign

14 15 9201972 Memo From Phil Joanou To HR Haldeman RE

Military Handbill 1 pg

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Ads 1 pg

Campaign

Wednesday January 05 2011 Page 5 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9271972 Memo From Harry Kettmer To HR Haldeman

RE Military Ads 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

TV Spots 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

Amnesty Commercial 2 pgs

Campaign

14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE

Amnesty Commercial 3 pgs

Campaign

14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE

60- second Mamie Spot 1 pg

Campaign

Wednesday January 05 2011 Page 6 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE

Coke- type Commercial 1 pg

Campaign

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

California Ad 1 pg

Campaign

14 15 911972 Memo From Gregg Petersmeyer To Gordon

Strachan RE California Ad Re-election ad

attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Harry Dent RE

Evans and Novak Political Forum - October

1 1 pg

Campaign

14 15 9141972 Letter From Gordon Strachan To John Davies RE

Campaign Materials 1 pg

Campaign

Wednesday January 05 2011 Page 7 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

President Nixons TV Spots 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE

Opposition Report 1 pg

Campaign

14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE

Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Gordon Strachan To HR Haldeman

RE Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Ray Price To HR Haldeman RE

Campaign Theme 2 pgs

Campaign

Wednesday January 05 2011 Page 8 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

Personal

Wednesday January 05 2011 Page 9 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

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104

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108

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240

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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

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APPROVE~______middot___ DISAPPROVE_____________

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PROM

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

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If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

4f--shy

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bullbullbull ~~~

tbull bull

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bull

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+ u ~lj ~~ U iI Il I 1i11 t~ )middot~kJ H_

~ bullbull 1$ rgttft i I~ bull

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t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

fi

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

$- ~ -

---- -- --~-l -_~ _ _ _ 10

-~- - -- -- rshyi C~ - T- - - -~- ~ -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

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tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 3: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 911972 Memo From Gordon Strachan To Patrick

Buchanan RE Amnesty Paragraph of DFN

Brochure 2 pgs

Campaign

14 15 9301972 Memo From Gordon Strachan To Dwight Chapin

RE John Andrews - Ohio 1 pg

Campaign

14 15 9261972 Memo From Gordon Strachan To Dwight Chapin

RE Campaign Visits to New Jersey 1 pg

Campaign

14 15 9231972 Memo From Gordon Strachan To HR Haldeman

RE Requested copy of letter from Governor

Cahill 1 pg

Personal

14 15 9211972 Memo From Clark MacGregor To HR Haldeman

RE Request for Presidential Campaign Visit

to New Jersey 1 pg

Campaign

Wednesday January 05 2011 Page 3 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Letter From Governor William T Cahill To Clark

MacGregor RE Presidential campaign visit

to New Jersey 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Ed Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Nofzigers Suggestions 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Sandwich 1 pg

Campaign

14 15 9221972 Memo From Gordon Strachan To Dwight Chapin

RE Youth Commercial 1 pg

Campaign

Wednesday January 05 2011 Page 4 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 961972 Memo From Gordon Strachan To Dwight Chapin

RE Roger Ailes Comments 1 pg

Campaign

14 15 8241972 Memo From Roger E Ailes To HR Haldeman

RE Comments on McGoverns latest

television appearance 2 pgs

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Handbill Copies of military

handbill attached 3 pgs

Campaign

14 15 9201972 Memo From Phil Joanou To HR Haldeman RE

Military Handbill 1 pg

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Ads 1 pg

Campaign

Wednesday January 05 2011 Page 5 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9271972 Memo From Harry Kettmer To HR Haldeman

RE Military Ads 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

TV Spots 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

Amnesty Commercial 2 pgs

Campaign

14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE

Amnesty Commercial 3 pgs

Campaign

14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE

60- second Mamie Spot 1 pg

Campaign

Wednesday January 05 2011 Page 6 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE

Coke- type Commercial 1 pg

Campaign

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

California Ad 1 pg

Campaign

14 15 911972 Memo From Gregg Petersmeyer To Gordon

Strachan RE California Ad Re-election ad

attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Harry Dent RE

Evans and Novak Political Forum - October

1 1 pg

Campaign

14 15 9141972 Letter From Gordon Strachan To John Davies RE

Campaign Materials 1 pg

Campaign

Wednesday January 05 2011 Page 7 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

President Nixons TV Spots 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE

Opposition Report 1 pg

Campaign

14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE

Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Gordon Strachan To HR Haldeman

RE Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Ray Price To HR Haldeman RE

Campaign Theme 2 pgs

Campaign

Wednesday January 05 2011 Page 8 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

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14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

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Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

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Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

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Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

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121

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124

240

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

240

Return

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-

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8e~mber 11 1912

~JOR PftBR DAlLBY PMD ICALBK DR IUlftI

PROJII GOltDOII SDACBAN

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It h cae- to 01amp1 ~teatiOft diat the YCND9 VoUs-a for tnbullbullbullmiddotbullbulld4ea an puUcna1uly iIbol1t on 11~rtun tto ditrJbfte ~ __ b~ atdbullbullen and bmob but U the hlUld-eQt 11htun 1 alao~ Ttl three ataua atlcme4 UtI PealltlylYaftia I1Uaoia M4 Califonbullbull be pnb1ea 1a DM oaa of up of the ialttal of lafoUon but ther tIe 1- AppaIttftt1y the YYP diabibllte --_1al quicker iUlan aat1olpats

00 Lavi Dale GSjb FU - 913

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GSjb PU - 914

Se-H 1972

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

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OORDOR 8RACUAN

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GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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GSjb FU - 930

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

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FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 4: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Letter From Governor William T Cahill To Clark

MacGregor RE Presidential campaign visit

to New Jersey 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Ed Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Nofzigers Suggestions 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Dwight Chapin

RE Sandwich 1 pg

Campaign

14 15 9221972 Memo From Gordon Strachan To Dwight Chapin

RE Youth Commercial 1 pg

Campaign

Wednesday January 05 2011 Page 4 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 961972 Memo From Gordon Strachan To Dwight Chapin

RE Roger Ailes Comments 1 pg

Campaign

14 15 8241972 Memo From Roger E Ailes To HR Haldeman

RE Comments on McGoverns latest

television appearance 2 pgs

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Handbill Copies of military

handbill attached 3 pgs

Campaign

14 15 9201972 Memo From Phil Joanou To HR Haldeman RE

Military Handbill 1 pg

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Ads 1 pg

Campaign

Wednesday January 05 2011 Page 5 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9271972 Memo From Harry Kettmer To HR Haldeman

RE Military Ads 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

TV Spots 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

Amnesty Commercial 2 pgs

Campaign

14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE

Amnesty Commercial 3 pgs

Campaign

14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE

60- second Mamie Spot 1 pg

Campaign

Wednesday January 05 2011 Page 6 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE

Coke- type Commercial 1 pg

Campaign

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

California Ad 1 pg

Campaign

14 15 911972 Memo From Gregg Petersmeyer To Gordon

Strachan RE California Ad Re-election ad

attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Harry Dent RE

Evans and Novak Political Forum - October

1 1 pg

Campaign

14 15 9141972 Letter From Gordon Strachan To John Davies RE

Campaign Materials 1 pg

Campaign

Wednesday January 05 2011 Page 7 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

President Nixons TV Spots 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE

Opposition Report 1 pg

Campaign

14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE

Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Gordon Strachan To HR Haldeman

RE Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Ray Price To HR Haldeman RE

Campaign Theme 2 pgs

Campaign

Wednesday January 05 2011 Page 8 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

Personal

Wednesday January 05 2011 Page 9 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

121

122

123

124

240

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

126

127

128

129

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240

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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OORDOR 8RACUAN

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GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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GSjb FU - 930

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J DEX INFORM)HION SHEET

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

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Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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Mother and Jack -- do you have your absentee ballots yet

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ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

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Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 5: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 961972 Memo From Gordon Strachan To Dwight Chapin

RE Roger Ailes Comments 1 pg

Campaign

14 15 8241972 Memo From Roger E Ailes To HR Haldeman

RE Comments on McGoverns latest

television appearance 2 pgs

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Handbill Copies of military

handbill attached 3 pgs

Campaign

14 15 9201972 Memo From Phil Joanou To HR Haldeman RE

Military Handbill 1 pg

Campaign

14 15 9291972 Memo From Gordon Strachan To Peter Dailey RE

Military Ads 1 pg

Campaign

Wednesday January 05 2011 Page 5 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9271972 Memo From Harry Kettmer To HR Haldeman

RE Military Ads 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

TV Spots 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

Amnesty Commercial 2 pgs

Campaign

14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE

Amnesty Commercial 3 pgs

Campaign

14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE

60- second Mamie Spot 1 pg

Campaign

Wednesday January 05 2011 Page 6 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE

Coke- type Commercial 1 pg

Campaign

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

California Ad 1 pg

Campaign

14 15 911972 Memo From Gregg Petersmeyer To Gordon

Strachan RE California Ad Re-election ad

attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Harry Dent RE

Evans and Novak Political Forum - October

1 1 pg

Campaign

14 15 9141972 Letter From Gordon Strachan To John Davies RE

Campaign Materials 1 pg

Campaign

Wednesday January 05 2011 Page 7 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

President Nixons TV Spots 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE

Opposition Report 1 pg

Campaign

14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE

Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Gordon Strachan To HR Haldeman

RE Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Ray Price To HR Haldeman RE

Campaign Theme 2 pgs

Campaign

Wednesday January 05 2011 Page 8 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

Personal

Wednesday January 05 2011 Page 9 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

121

122

123

124

240

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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

126

127

128

129

130

131

132

133

134

135

136

137

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139

240

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

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APPROVE~______middot___ DISAPPROVE_____________

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poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

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If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

4f--shy

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bullbullbull ~~~

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bull

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--JI ~ ~-y~ ~- rL r i1~ ~ r~ i~1middot~~~~ 1 r

+ u ~lj ~~ U iI Il I 1i11 t~ )middot~kJ H_

~ bullbull 1$ rgttft i I~ bull

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t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

fi

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

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-~- - -- -- rshyi C~ - T- - - -~- ~ -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

-~~~~i-~

tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 6: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9271972 Memo From Harry Kettmer To HR Haldeman

RE Military Ads 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

TV Spots 1 pg

Campaign

14 15 9281972 Memo From Gordon Strachan To Peter Dailey RE

Amnesty Commercial 2 pgs

Campaign

14 15 9251972 Memo From Phil Joanou To Clark MacGregor RE

Amnesty Commercial 3 pgs

Campaign

14 15 9261972 Memo From Gordon Strachan To Peter Dailey RE

60- second Mamie Spot 1 pg

Campaign

Wednesday January 05 2011 Page 6 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE

Coke- type Commercial 1 pg

Campaign

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

California Ad 1 pg

Campaign

14 15 911972 Memo From Gregg Petersmeyer To Gordon

Strachan RE California Ad Re-election ad

attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Harry Dent RE

Evans and Novak Political Forum - October

1 1 pg

Campaign

14 15 9141972 Letter From Gordon Strachan To John Davies RE

Campaign Materials 1 pg

Campaign

Wednesday January 05 2011 Page 7 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

President Nixons TV Spots 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE

Opposition Report 1 pg

Campaign

14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE

Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Gordon Strachan To HR Haldeman

RE Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Ray Price To HR Haldeman RE

Campaign Theme 2 pgs

Campaign

Wednesday January 05 2011 Page 8 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

Personal

Wednesday January 05 2011 Page 9 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

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bank YOU

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

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If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

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tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 7: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo From Gordon Strachan To Peter Dailey RE

Coke- type Commercial 1 pg

Campaign

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

California Ad 1 pg

Campaign

14 15 911972 Memo From Gregg Petersmeyer To Gordon

Strachan RE California Ad Re-election ad

attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Harry Dent RE

Evans and Novak Political Forum - October

1 1 pg

Campaign

14 15 9141972 Letter From Gordon Strachan To John Davies RE

Campaign Materials 1 pg

Campaign

Wednesday January 05 2011 Page 7 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

President Nixons TV Spots 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE

Opposition Report 1 pg

Campaign

14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE

Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Gordon Strachan To HR Haldeman

RE Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Ray Price To HR Haldeman RE

Campaign Theme 2 pgs

Campaign

Wednesday January 05 2011 Page 8 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

Personal

Wednesday January 05 2011 Page 9 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

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124

240

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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

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L_ 1 L u It I1 ~ PrivatePolitical ~V(O Slrv-avVtCt-l -c r-~j - I

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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GS-jb FU - 929

MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

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APPROVE~______middot___ DISAPPROVE_____________

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MBMOMRDUM JIOIl

PROM

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Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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GSjb FU - 929

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OORDOR 8RACUAN

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GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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sep~r 14 1972

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GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

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FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

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11lOM OORllOlt STIACHAN

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THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 8: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9141972 Memo From Gordon Strachan To Peter Dailey RE

President Nixons TV Spots 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Peter Dailey RE

Opposition Report 1 pg

Campaign

14 15 9121972 Memo From Gordon Strachan To Peter Dailey RE

Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Gordon Strachan To HR Haldeman

RE Campaign Theme 1 pg

Campaign

14 15 971972 Memo From Ray Price To HR Haldeman RE

Campaign Theme 2 pgs

Campaign

Wednesday January 05 2011 Page 8 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

Personal

Wednesday January 05 2011 Page 9 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

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124

240

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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

126

127

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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bank YOU

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

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Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

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00 JeD 1

GSjb FU - 103

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tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

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poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

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it

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

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r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

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3 JMC PTesid~~~i5 rosilion is this

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- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 9: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 971972 Letter From Gordon Strachan To Maurine I

Dobbas RE Absentee Ballots 1 pg

Personal

14 15 971972 Memo From Gordon Strachan To Peter Dailey RE

Democrats for Nixon Advertisements 1 pg

Campaign

14 15 9301972 Memo Gordon Strachan Follow-Up RE Jeb

Magruders strategy memo 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Harris Trial

Heats 1 pg

Personal

14 15 9301972 Memo Gordon Strachan Follow-Up RE Inaugural

1 pg

Personal

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14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

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14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

103

104

105

106

107

108

109

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112

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

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bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

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september 30 172

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

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sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 10: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9291972 Memo Gordon Strachan Follow-Up RE Reaction to

Campaign Ads 1 pg

Personal

14 15 9271972 Memo Gordon Strachan Follow-Up RE Weekly

Materials Report 1 pg

Personal

14 15 9261972 Memo Gordon Strachan Follow-Up RE Bob Teeter

Projects 1 pg

Personal

14 15 9251972 Memo Gordon Strachan Follow-Up RE

Turnaround Ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Harris

results from poll 1 pg

Personal

Wednesday January 05 2011 Page 10 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

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124

240

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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~

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Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

126

127

128

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133

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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6SIIIJIfJY CQIW

epr 2 172

JtOa DWI- CBDX

r IOIDOIf HMCRM

~ C__lampI BIl

CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I

1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

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bull

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~ bullbull 1$ rgttft i I~ bull

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t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

fi

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

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-~- - -- -- rshyi C~ - T- - - -~- ~ -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

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tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

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September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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sep~aber I 172

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 11: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9211972 Memo Gordon Strachan Follow-Up RE Status of

amnesty ad 1 pg

Personal

14 15 9211972 Memo Gordon Strachan Follow-Up RE Nixon

Documentary 1 pg

Personal

14 15 9141972 Memo Gordon Strachan Follow-Up RE Panel

polling memo 1 pg

Personal

14 15 9121972 Memo Gordon Strachan Follow-Up RE McGovern

Incorporated Filing 1 pg

Personal

14 15 9111972 Memo Gordon Strachan Follow-Up RE Lilly Lou

Ritzke Project 1 pg

Personal

Wednesday January 05 2011 Page 11 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

86 Return

87 Return

88 Return

89 Return

90 Retain

91 Retain

92 Return

93 Return

94 Return

95 Return

96 Return

97 Return

98 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

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bank YOU

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

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If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

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tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 12: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9111972 Memo Gordon Strachan Follow-Up RE Colson

Report 1 pg

Personal

14 15 9301972 Memo From Gordon Strachan To Larry Higby RE

Joseph B Danzansky 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Coke -Type Commercial 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Democrats for Nixon 1 pg

Campaign

14 15 9251972 Memo From Gordon Strachan To Larry Higby RE

Yankelovich Survey 1 pg

Campaign

Wednesday January 05 2011 Page 12 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

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83 Return

84 Retain

85 Return

86 Return

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90 Retain

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~

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Presidential Materials Reyiew Board

Review on Contested Documents

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

suaacr

Aa 84t~ in CIli f th o_pa1p b bull youreY1_d ttl

n ~I I utI

Noso bull f

GSjjb

T HIGH lUOUn

111 I - f

AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

DlfXtBf 0IU1lf

GOIIDOJ1 81J11MC1W1

John Aft -OIlio a t bull

301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet

I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

GScar HFU - 105

bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I

f

6SIIIJIfJY CQIW

epr 2 172

JtOa DWI- CBDX

r IOIDOIf HMCRM

~ C__lampI BIl

CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

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D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

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8~~ 2 172

DULBY

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I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

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Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

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FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

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Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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MIUIOlUUmUM 1O1l

PROJI

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Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

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MBMORANDtJM PObullbull

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M8MOMIIDUII lOa JAJtRY BIGBY

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September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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PRONt QOltDOK SIMCHAlf

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 13: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 9221972 Memo From Gordon Strachan To General Haig

RE Campaign Advertising 1 pg

Campaign

14 15 9211972 Memo From Phil Joanou To Gordon Strachan RE

Campaign Ads Copy of ads attached 2 pgs

Campaign

14 15 9141972 Memo From Gordon Strachan To Larry Higby RE

Military Registration 1 pg

Campaign

14 15 9131972 Memo From Gordon Strachan To Larry Higby RE

September 6 Memo from Haldeman to

Colson 1 pg

Campaign

14 15 961972 Memo From HR Haldeman To Chuck Colson

RE Campaign Strategy 2 pgs

Campaign

Wednesday January 05 2011 Page 13 of 14

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

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Presidential Materials Review Board

Review on Contested Documents

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

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APPROVE~______middot___ DISAPPROVE_____________

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bank YOU

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

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3 JMC PTesid~~~i5 rosilion is this

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bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 14: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject

14 15 981972 Memo From Gordon Strachan To Larry Higby RE

Advertising Billboards 1 pg

Campaign

14 15 961972 Memo From Gordon Strachan To Larry Higby RE

Colson Memorandum regarding Thank You

Letters for RNC 1 pg

Campaign

14 15 911972 Memo From Gordon Strachan To Larry Higby RE

Post articles Originals and copies of Post

articles attached 5 pgs

Campaign

14 15 9121972 Letter From Gordon Strachan To Roy E Fraser

RE McKinney Bay Improvement

Association Dues 1 pg

Personal

Wednesday January 05 2011 Page 14 of 14

Presidential Materials Review Board

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Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

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PrivatePolitical Mt(YO SycclrC(ftbull ~)ujt~ 111th~

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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T HIGH lUOUn

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GOIIDOJ1 81J11MC1W1

John Aft -OIlio a t bull

301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet

I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

GScar HFU - 105

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CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

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D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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p~1 29 172

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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DULBY

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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GSjb FU - 930

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GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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bull i~ ~t w1

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Mother and Jack -- do you have your absentee ballots yet

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8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

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S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

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~ -~

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 15: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Humber 240

Folder Strachan A-L Chron September 1972

Document Disposition

75 Return

76 Return

77 Return

78 Return

79 Return

80 Return

81 Return

82 Return

83 Return

84 Retain

85 Return

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Presidential Materials Review Board

Review on Contested Documents

Collection H R Haldeman Box Number

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

lo oonflza OlUt OOAftlSaUea this mornug Bob ha apprOYed tme De f Rltron layouc aftd eopy fo~ the HWlJpampper 48 next ltIea4ay 11 the Vbullbullrans brochure the pzlftt 49uti_ fo tile AIIIf ad Ai~ PoaOB It-a ea4 tbAa blOObve entitled middotCl ChoJ of idle C8fttuy-

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

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APPROVE~______middot___ DISAPPROVE_____________

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bank YOU

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

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~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

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bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 16: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

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APPROVE~______middot___ DISAPPROVE_____________

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

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CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I

1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

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~ bullbull 1$ rgttft i I~ bull

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t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

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3 JMC PTesid~~~i5 rosilion is this

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60

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5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

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September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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PRONt QOltDOK SIMCHAlf

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THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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  • Haldeman Strachan 14-15
Page 17: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Presidential Materials Reyiew Board

Review on Contested Documents

Collection H R Haldeman Box Number

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

240

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few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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GSjb PU - 914

Se-H 1972

BOllI

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GS-jb FU - 929

MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GScar HFU - 105

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

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D1fIGBI CBAPltf

OORDOR 8RACUAN

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GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

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4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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p~1 29 172

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

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DULBY

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I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

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GSjb FU - 930

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J DEX INFORM)HION SHEET

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bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 18: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

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APPROVE~______middot___ DISAPPROVE_____________

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bank YOU

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

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IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 19: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

31

few signs its working (Good clip of passing arou bucket for money wfew if any givers) Texas is more excited a ut football said Drinkwater - - thus Shrivers new attack plause Shriver on film - - iather hysterically - - comparing RN s rrogates to pro teams front 4 (reported previously) and adding t t behind the front 4 is a IfTricky Dicky quarterback II (Shriver s rikes sassy pose) Drinkwater says HHH carried Texas wthis sort of mpaigning but according to pollsters if election were now RN wo ld win it (NB DNC clip from ~hich we quoted Sarge in Wed sum ry left off the Tricky remark) UPI reports that 1701 released a tr nscript of Shrivers comparison of RNs colleagues with pro-football layers - - rather thick sometimes In releasing the tape the comm ee conceded it was unusual for it to disseminate remarks by an op onent but added We believe that the personal abuse in the remar and the strident tone perfectly summarize the tactic s the McG campai ha s adopted II

The Chic News Nicodemus says Shrivers warm Chic welcome and rip-snorting l TV appearance where he outtalked outmaneuvered and outpointed Tom Houser wjaunty agile verbals made Sarges homeshycoming one of his best days Daley squarely confronted local Dem rancor wprofuse praise for Shriver Nicodemus notes sparring on Watergate as Shriver said RN should go on TV to explain Watergate as wCheckers Houser countered Ilbut in (Checkers) he knew all the facts of what 1701s doing If he cant get those facts he shouldnt be Pres I

OTHER POLITICS

The Birmingham News says Southerners have a reputation of being polite and thats the way it was when 7000 mostly young at Auburn

listened to EMK They were courteous polite and respectful -- but not overwhelmingly enthusiastic It wasnt billed as a rally and it wasnt But if EMK had hopes of winning converts and if McG hoped to reap political benefits they both apparently failed No known Dem officeholders were in the audience And EMK failed to ignite his audience answering some questions in a way that the audience wondered if the question had been answered EMKs references to Wallace failed to win applause but several of his references to foreign aid high prices loopholes and big govt had a ring of Wallaceism w a NE accent If Wallace were watching one could almost hear lim claiming title to some of the statements EMKs best reception came re VN EMK pointed out other Dems came from behind but when he left says Birm News he didnt leave the impression that he felt the gap could be closed this time

i

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

SUB1BCrbull

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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laquodUJON ftUClWI

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bank YOU

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

4f--shy

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~ bullbull 1$ rgttft i I~ bull

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t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

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tit ~

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bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

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---- -- --~-l -_~ _ _ _ 10

-~- - -- -- rshyi C~ - T- - - -~- ~ -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

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3 JMC PTesid~~~i5 rosilion is this

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tL-~t~1

60

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bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

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THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 20: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

MBMORMDUM POR PftBR DAILBY PHIL JOANOU

ROM (l)JU)Olf S1BJCHAIlJ

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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bank YOU

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I

1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

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bull

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~ bullbull 1$ rgttft i I~ bull

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

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bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

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it

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

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-~- - -- -- rshyi C~ - T- - - -~- ~ -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

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tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

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  • Haldeman Strachan 14-15
Page 21: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

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shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GOIIDOJ1 81J11MC1W1

John Aft -OIlio a t bull

301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet

I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

GScar HFU - 105

bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I

f

6SIIIJIfJY CQIW

epr 2 172

JtOa DWI- CBDX

r IOIDOIf HMCRM

~ C__lampI BIl

CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I

1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

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bull

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~ bullbull 1$ rgttft i I~ bull

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t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

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bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

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3 JMC PTesid~~~i5 rosilion is this

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60

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5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

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September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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PRONt QOltDOK SIMCHAlf

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 22: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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T HIGH lUOUn

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GOIIDOJ1 81J11MC1W1

John Aft -OIlio a t bull

301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet

I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

GScar HFU - 105

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CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

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D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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p~1 29 172

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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DULBY

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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GSjb FU - 930

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GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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bull i~ ~t w1

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Mother and Jack -- do you have your absentee ballots yet

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8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

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S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

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~ -~

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

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GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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bull Pl r F b f F 1t n

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Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 23: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Se-H 1972

BOllI

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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OORDOR 8RACUAN

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

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sep~r 14 1972

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

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ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

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11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 24: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GScar HFU - 105

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

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D1fIGBI CBAPltf

OORDOR 8RACUAN

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GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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J DEX INFORM)HION SHEET

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Title r 21 1972

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bullbull

September 21 1972

IlOMt

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

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sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

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Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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bull i~ ~t w1

SiDeeIely

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_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

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-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

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lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

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~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

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MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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bull Pl r F b f F 1t n

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 25: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

MEMORANDUM

ADMINISTRATIVELY THE WHITE HOUSE CONFIDENTIAL

WASHINGTON

September 12 1972

FOR GORDON STRACHAN

FROM STEPHEN BULL~ RE Delegates Gifts

As you know we had specially prepared for the Delegates to the Republican National Convention special gifts that were intended exshyclusively for the Delegates For the women we had bracelets with the Presidential Seal and for the men new tie bars Both of these gifts were boxed in special metal cases with the printing Delegate Republican National Convention Miami Beach Florida 197211

Since you were the liaison with 1701 I just want you to know that these gifts were grossly misused Because specific numbers of men and women Delegates fluctuated we had extras of each gift prepared and sent down so that there would be sufficient quantities whichever way the balance swung Obviously this would result in a surplus

The end result of this was that the staff people down there particularly a lot of the 1701 men were wandering around with tie bars which were the surplus items This diluted the impact of the Delegates gifts since they were obviously not as exclusive as people were originally told

I am not insinuating in any way that th~s is your fault but am advising you of how this particular function was handled by 1701 i e irresponsibly

cc D Chapin

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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OORDOR 8RACUAN

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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J DEX INFORM)HION SHEET

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sep~r 14 1972

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

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GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 26: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT

[vi E M 0 RA1~U U M September 21 1972 300 pm

r-mHORAJlDIDl FOR THE HONORABLE CLARK MACGREGOR

THROUGH JEB S MAGRUDER A lt middot~JV

FROM JON A FOUSTJJA~)

SUBJECT Presidential Delegate Gifts 1972 Republican National Convention

Miss Lucy Ferguson of the White House was requested to assist the Convention Coordinators by selecting and ordering the Presidential delegate gifts With the quantities given her (756 female 2280 male) she chose a pin and a tie bar bearing the Presidential seal When she was informed of the change of quantity of female gifts to 1100 she had to choose another gift because of the short time factor and reorder Both items were delivered by August 19 Saturday for the packaging process and the Sunday delivery procedure

The female gifts were physically packaged by members of the Advance Operashytion accurately counted then delivered to the distribution point from which Mr Feinstein a member of the Florida Host Committee would make delivery Sunday to all delegations (The male delegate gifts were in the appropriate IIgoodie bags while the female gifts were delivered en masse to be delivered internally) Because of his lack of delivery facilities a White House advanceman Mr Ashton Hardy provided Mr Feinstein with one truck and one assistant Thirty-two (32) states received delivery Sunday evening It was Mr Feinsteins job to deliver and obtain a signature on a receipt from the delegation chairman or his designee The records of receipt are in the possession of Mr Feinstein and I have been assured by Mrs Ann Wilson also a member of the Host Committee that they will be delivered to me After receiving the goodie bags containing the gifts and the group of female gifts the chairman or his designee had the responsibility of internal distribution The Advance Operation then acquired the responsishybility of making sure the remaining twenty-ttro (22) states received their gifts Mr Hardy and several other White House advancemen did in fact complete delivery by the end of the Convention though it had to be completed on the Convention Floor

In light of the above facts it is both Mr Timmons and my recommendation that a letter be drafted to go under the signature of Mr MacGregor to anyone who has a complaint explaining that sufficient gifts were ordered and delivered for each delegate and alternate attending the Convention that perhaps they should check within the delegation to see if anyone received two gifts by mistake and finally t~at these were a special-order gift from the President and would not be able to be reordered due to the nature

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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n ~I I utI

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T HIGH lUOUn

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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John Aft -OIlio a t bull

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I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

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D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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p~1 29 172

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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J DEX INFORM)HION SHEET

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September 21 1972

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00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 27: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

MENORampIDtJl FOR THE HONOIiBLE CUu=l HACGREGOR SUBJECT Presidential Dele~rLe Gifts

1972 Republican lltctional Convention PAGE 2

of the gift ~2 also reCOr1iienJ rlltlt II blanket letter be sent to the chairman of each delegation expLlining the action we will take in each individual case that is the type of letter that will be sent

gt

APPROVE~______middot___ DISAPPROVE_____________

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

suaacr

Aa 84t~ in CIli f th o_pa1p b bull youreY1_d ttl

n ~I I utI

Noso bull f

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T HIGH lUOUn

111 I - f

AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

DlfXtBf 0IU1lf

GOIIDOJ1 81J11MC1W1

John Aft -OIlio a t bull

301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet

I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

GScar HFU - 105

bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I

f

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epr 2 172

JtOa DWI- CBDX

r IOIDOIf HMCRM

~ C__lampI BIl

CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

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AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

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- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

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OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

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why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

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I

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

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Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 28: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

a 44lt Wi 4 OJ e s

MBMOMRDUM JIOIl

PROM

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T HIGH lUOUn

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AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GOIIDOJ1 81J11MC1W1

John Aft -OIlio a t bull

301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet

I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

GScar HFU - 105

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f

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

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D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

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p~1 29 172

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

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DULBY

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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GSjb FU - 930

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GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 29: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

T HIGH lUOUn

111 I - f

AlRICK BUCIlUWI

laquodUJON ftUClWI

Bob uke4 tha JOl ftY ad CtKkaf1 the pua9ftpb Oft __ty th_ u nvlaa of othet pana of the b___ vill be __ oft to Cal1fon1 011 tlle __1_ --_ if 0CNl4 1 WI II cbaft tbia afta it 14 be ncd

bank YOU

GSjb

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

DlfXtBf 0IU1lf

GOIIDOJ1 81J11MC1W1

John Aft -OIlio a t bull

301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet

I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

GScar HFU - 105

bullgtyen II~~jlHIJlIIiiIfI6middotIII(iiII6iii~ middotmiddotjfIgt-PlliiQrljliiiiliiik ~ I

f

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epr 2 172

JtOa DWI- CBDX

r IOIDOIf HMCRM

~ C__lampI BIl

CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

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p~1 29 172

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C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

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why wi11 yo 11 _n~dlr II) ailt lI tlH

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NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

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8~~ 2 172

DULBY

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I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

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Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

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bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

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GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

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GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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bull Pl r F b f F 1t n

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 30: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

shyeRATS FOR NIXON

poundRIPHERAL URBAN ETHNIC BROCHURE -shy

- 3 shy

THE ECONOHY

President Nixon has taken strong action to halt inflation and increase employment He initiated a 90-day wage-price freeze follmved by more flexible controls and introduced a package of tax cuts to stimulate the economy The inflation rate has been cut in half and the Gross National Product has expanded at a yearly rate of over 7 Housing starts a prime indicator are up 42 over last year

VIETNAM

The President has done everything in his pmer to bring peace to Vietnam without sacrificing the South Vietnamese in the process He has brought home 500000 men bullbullbull the ground ar is over for American forces bullbull and cut spending by two-thirds Strong steps are continually being taken tc ~et the e~e~y to cease its aggression and make pe~ce

i

1AMTESTY i

The President refuses to even consider amnesty for draft- dodgers until after the war in Vietnam is over and the ICommunists have returned all our prisoners of war He would the ~~~-eetH~~ those who have dodged the r aft ~~~ iltrl ~lfi~~ and those who I

1

actually de erted America by relocating to a foreign country

september 30 172

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GOIIDOJ1 81J11MC1W1

John Aft -OIlio a t bull

301m ampact tM Cba1ZNa ill Ohie Galled Bob iIOda7 Igt took the Gall d h aaJce4 _ to tile ca_ of tba pJlOpOlJe4 _ala vipthJ9U1fh 0ilJ4 I lD4i that YO wn a_ll-drJD9 011 it _4 bad tM _~taE -a ooalUon Appanatly yota had talked to bill abo~ 1the pzojet

I YO will Jet batik to b4nw HOD bull 4ecdi_ 1 hache4 he olat tile _~_n pea41ag

GScar HFU - 105

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GSjb FU - 930

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

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D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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p~1 29 172

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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~ I 1972

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J DEX INFORM)HION SHEET

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Title r 21 1972

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

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sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

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THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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Mother and Jack -- do you have your absentee ballots yet

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8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

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september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

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JIBJI3JIAlIDUII lOR IOLLOW UP

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Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

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Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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Ronald Ziegler

sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 31: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

september 30 172

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CluJc - __ the 4 1 ~_ CIoftnoI c_11 1 1 ia hnaybull _ a1 v to ha_ tHfilial 1_ etIotIl4 that v__uoay bullbull 101~ Cahill flaM 819a tile cU1let _ betaalf f t=he aad __ bat ~ d14 an atIl tba 1M the __lala tt Oft If dit Md-I __lcleM you ~ lJ to the _ 1119 tabia e 1e __ f tiltbull__1- vb_ wl11 _ MIt 11Gw up _Ie

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I

1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

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~ bullbull 1$ rgttft i I~ bull

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

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bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

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3 JMC PTesid~~~i5 rosilion is this

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60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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IROMt

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

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Dear Boy

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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 32: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

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AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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DULBY

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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GSjb FU - 930

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GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

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ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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SiDeeIely

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Mother and Jack -- do you have your absentee ballots yet

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8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

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september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

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Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

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MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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1 bullbull ~

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1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

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If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 33: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

THE WHITE HOUSE

WASHINGTON

Datel ___9_~Z~3~~7~Z_____

H R HALDEMAN

PROMs GORDON STRACHAN

A copy has been sent to Chapin

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

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~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

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bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 34: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Committee for the Re-election of the President

MEMORANDUM September 21 1972

MEMORANDUM FOR MR H R HALDEMAN

FROM CLARK MaCGREGO~~

SUBJECT Request for Presidential Campaign Visit to New Jersey I

I

Enclosed for your consideration is a letter I received from Governor Cahill in which he urges that the President visit New I Jersey on two separate occasions -- one visit to the northern I part of the state the other to the southern part Enclosure

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 35: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

STATE OF NEV JERSEY

OFFICE OF TU E GOVr HoNOR

TRENTON

WILLIAM T CAHILL

GOVERNOR September 11 1972

PERSONAL AND CONFIDENTIAL

Dear Clark

This will confirm our telephone conversation and remind you of my concern about the coming election in New Jersey

I think it important that the President come to our State on at least two occasions One day should be devoted to North Jersey and the other to South Jersey Each of these trips can be conveniently tied into a visit to New York City and Philadelphia if necessary

I have appointed Ira Grayson of my staff to -7ork out the details of the presidential visit with anyone that you might designate Ira will be pleased to come to Washington at your request

(While things look very good at the moment as two old campaigners

we both know that the unexpected often happens and that we should prepare for the worst rather than the best New Jersey as you know is a difficult State and every effort must be expended to insure victory in November

It is also important Clark that I know the dates when the President will come as soon as possible so that adequate planning can take place I will appreciate hearing from you along these lines at your earliest convenience

Kindest personal regards

Sincerely

~ GOVERNOR

The Honorable Clark MacGregor Chairman Connnittee for the Re-election of the President 1701 Pennsylvania Avenue NorthHest Washington D C 20006

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

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OORDOR 8RACUAN

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septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

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00 I Jeb MaqJU6ar

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sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 36: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

S~c 25 1172

MEJlaquo)RANl)UK PORI DWIGHI CllAPIJI

rROM OORDOll STUCHM

BUBJECr

Bob may ha OONnd this eparately wltl you bn at to coafin it 18 hi UJldItxaten41ft9 ~at YOli should 18shyB4 Nixon8 sohelwin9 ampJft4er your -11l-

If fOu h ~ady cowzoact ~i with 80)) flne otbeni would yoo let know of allY probl_

GSjb

= ~__~u__ IIlIIIClllllllll4 yen1IJ111=rn9Q~i(1111_4III1IIiIIWAIiIII~~Q ~T g bull middot~~rMflt g~~~PtImiddot1middot ~(a 1 I

1

MBJIORAHDtJM IOk DWIGHT CHAPIN SUlVBCl

In a 10BfJ OODftIaUon witil Lyn Nofa1gel ybullbulltteamp4ay he raa4e two SU9teUODa tllat you wt to COM14erbull The tint oem__s a suvve-tloa thai MUk Spli btl iftvolft4 1a a h bak an ~ 27 Nofir i not puahlng the suweU- 1 110 that although Bpit had ~i a J-~ the PalcleDt tben had been no -tin9 01 pIloae oall as bad __ all99lta4 after the 01108 It 1 IIofa191lt new tha Spit eftD wi~ IHtftfl Gol JIII4a1s wo1l1d __ lMt peat a pol~_ ee1bullbull1ty CMlbtudln9 Jonban playbullbull

HofatteWmiddot _ otiutE s1J9ge_ticm ws tdlat tbe healdeftt II1ght w _ be 1ampmUfie4 La Callfoat riUl the _fe t_ AaoeI4lal to bullbull1 the ilU9 of afan b _anved aiaoe n 1n Callfonia Now people bell that CaUbullbullDia afan an _tur than the kida lnw 4n_ llofl1r a_s tbat tbfI California eo-tt_ haa __llnt u iau sud_ and tha a1ttber a tint or bullbullbull6oud vl~ the zeaidentla1 al (no ki4dln9) ltl9ht be 1ualpful

GSjb FU - 929

AMIItISTRAIVELY CONPIDBlftXAL 11 I t - )I 11 I

D1fIGBI CBAPltf

OORDOR 8RACUAN

Sandwichbull t l

At the StUampClay 15 Un Colson was quita upbullbull6 to 1eaZIl that the aan4wl_ paojelt -r be ad off You -1 haw lnady nd 1Sh1a with 91_ Bowud b_ tha1 It nlld it 1s ~ fiBd otA wIl1ber the 1 i bull bull ~111 to s~lah cb aa lble O~ ~ haek off

GSjb FU - 928

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

PebC Dailey bee epUed bull -Cok--type oo_~e1a1 baaed OIl the song tba we middotweal4 wry uob 11ke 0 have 10U yenlaw The Yidtloeu 1e 1n office well tile reaor4er Wou14 you le know yow raactJoa soon you h bad bull ehan- too _ thi ad

4 aAUS ~=t

GSjb

FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

4f--shy

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______~P _____-~middot1illiltAflt gtr__~ iiI~~~_ocltl~ ~---- --_ -- --- --- ~~middot------~~ --~_--__-_ +~~- ~---- bull

bullbullbull ~~~

tbull bull

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~

j bullbull bull iIl ~

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c i~ 1

~ pound~~LJ J ~

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bull

i I M

--JI ~ ~-y~ ~- rL r i1~ ~ r~ i~1middot~~~~ 1 r

+ u ~lj ~~ U iI Il I 1i11 t~ )middot~kJ H_

~ bullbull 1$ rgttft i I~ bull

~__t iw ~ ~ er- Ii J )

t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

fi

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lt-

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shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

$- ~ -

---- -- --~-l -_~ _ _ _ 10

-~- - -- -- rshyi C~ - T- - - -~- ~ -

-

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

-~~~~i-~

tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

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September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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PRONt QOltDOK SIMCHAlf

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 37: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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p~1 29 172

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Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

4f--shy

~i~i

- ~ ~~

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______~P _____-~middot1illiltAflt gtr__~ iiI~~~_ocltl~ ~---- --_ -- --- --- ~~middot------~~ --~_--__-_ +~~- ~---- bull

bullbullbull ~~~

tbull bull

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~

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c i~ 1

~ pound~~LJ J ~

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bull

i I M

--JI ~ ~-y~ ~- rL r i1~ ~ r~ i~1middot~~~~ 1 r

+ u ~lj ~~ U iI Il I 1i11 t~ )middot~kJ H_

~ bullbull 1$ rgttft i I~ bull

~__t iw ~ ~ er- Ii J )

t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

fi

J~~

lt-

_t r t ~f j

shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

$- ~ -

---- -- --~-l -_~ _ _ _ 10

-~- - -- -- rshyi C~ - T- - - -~- ~ -

-

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11 -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

-~~~~i-~

tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

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  • Haldeman Strachan 14-15
Page 38: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 39: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

septambaamp 22 _ 1972

IIBMOItAHDUM POI OWIQIIl CHAPIN

OORDON 8lUCHAN

Youth Comaarolal F F1 t1 J

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FU - 911

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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p~1 29 172

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W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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8~~ 2 172

DULBY

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

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GSjb FU - 930

~ I 1972

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GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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September 21 1972

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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bull i~ ~t w1

SiDeeIely

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_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

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GSdg

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september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

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September 25 1972 1

MBI4DItAMDUM lOa

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SUaTBCT

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 40: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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_t r t ~f j

shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

$- ~ -

---- -- --~-l -_~ _ _ _ 10

-~- - -- -- rshyi C~ - T- - - -~- ~ -

-

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11 -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

-~~~~i-~

tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 41: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

888 SEVENTH AVENUE NEW YORK NY 10019 I 212 765middot3022

CONFIDENTIAL

MEMORANDUM August 24 1972

TO H R Haldeman

FROM Roger E Ailes

SUBJ George McGovern

I thought you might be interested in my assessment of McGoverns latest television appearance announcing Sargent Shriver as his running mate

1) He made a mistake in trying to beat the President at his own game -- sitting behind a desk and holding a speech McGoverns pitch is somewhat higher than Nixons and he has a slight speech impediment which closely resembles a lisp This causes sibilance which most speech therashypists agree is not a pleasant sound of the year

2) It is obvious that his throat was dry he was nervous and his continual gUlping for air or swallowing was very disshytracting

3) He read too fast and thereby lost a good deal of sincerity in the speech

4) He wore a bad tie for television -- much too busy and disshytracting

5) He was seated too close to the background and the hard horizontal line across the back of his head drew the eyes outward rather than inward toward his face There was very little separation between himself and the uac~ground

6) He has a pitch pattern which seems almost unbreakable In places he chose language that was generally too sophisti shycated for television and over the audienceS head The final Biblical quote left everyone looking at each other and saying I wonder what he meant by that He was just too abstract

LOS ANGELES 213 461middot3551 I WASHINGTON 202 296middot0597

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

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lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 42: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Mr H R Haldeman -2- August 24 1972

7) 1 believe he hurt himself early in the speech by referring to Ectgleton s mental disorders It was simply not necshyessary to bring it up again

8) He never should have had the room full of people while mcking that kind of a speech There was a good deal of background noise and the people were distracting to him and made him nervous

9) The key light was too bright so that every time he looked down he picked up bright light bounce off of his foreshyhead

10) He never seemed to control the audience with his eyes They were constantly glancing up down and around Other than the voice the eyes are the single most important quality in this type of speech It is extremely important that the viewer at home feel eye contact with the man speaking to him so that he can sense the sincerity

All in all he came out a poor second to the President and I dont think hes got a great deal to worry about The Democrats cant win it Now only the Republicans can lose it

REAlam

-__ _

~ ~ i

bullbullbullbullbull__c_lt--~--~ -- I

p~1 29 172

bull 10bull JJlOICt

auJhlBC1f bull

Pun_ trO OW U_ taoday tt~ i tile _Ii 1lbullbull11 wltrb OQ I ILlabl

- bullbull111 jut batt IIIaJut tbe pe1ntt 1Q tlae headllM I al laquo qad_middot

II 1

00 JeD 1

GSjb FU - 103

4f--shy

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______~P _____-~middot1illiltAflt gtr__~ iiI~~~_ocltl~ ~---- --_ -- --- --- ~~middot------~~ --~_--__-_ +~~- ~---- bull

bullbullbull ~~~

tbull bull

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~

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bull

i I M

--JI ~ ~-y~ ~- rL r i1~ ~ r~ i~1middot~~~~ 1 r

+ u ~lj ~~ U iI Il I 1i11 t~ )middot~kJ H_

~ bullbull 1$ rgttft i I~ bull

~__t iw ~ ~ er- Ii J )

t tJ ~ i1 ~ liV- f Ii dmiddotmiddot~

r hmiddot t ~ ~ ~~

fi

J~~

lt-

_t r t ~f j

shybull 700

tf-middotY~ l f n~c(~n1 ~-E~d Ii ~~rL~d imiddot tiP

(Oh1 tl~ VL-f1rnt i~j-~ he n K~rd- tH 1

OtH~ (j~ 1he nf~ff1~ c1]r~c tn gtPI ~nhmiddot-t

C~l~_i~f~f2 hf1Ii~lii~~ l(lor Hl~n (Htl Ih r f I

PJd the rr~t1tni ~i 1Tdy bull )n~if(f r-rol T i ~H

w(nidl t qgtt ~~ fJ -t r(t~ (itt

I

hl-~rne whir~ buiidtii~ ~H~i~HJ ~p~lt~11 nr-i f- ~

why wi11 yo 11 _n~dlr II) ailt lI tlH

W~urtt1 ofter~ it ~lecHflt~ tivdtnt hmiddot vr n(Vf

NiIo New MCle Tln rver

in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

i~ ~~i

tit ~

i M a

bullbull

1

poundcc o-l1r 1t1its V ~ (if( IJ rl1 ~

t~nri1 ~CF~t-~1 10 ur~gt

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

j

it

)0$1 W- s W bullbullJ~ -gt E itt yen

8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

11SI Ada

_ Jell GSjb FU - 103

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

of

$- ~ -

---- -- --~-l -_~ _ _ _ 10

-~- - -- -- rshyi C~ - T- - - -~- ~ -

-

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11 -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

-~~~~i-~

tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

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  • Haldeman Strachan 14-15
Page 43: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

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IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 44: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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why wi11 yo 11 _n~dlr II) ailt lI tlH

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in the FfJd~cln of t-~middott clIlunq (l Sl(tnd

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

H

f I

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it

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8~~ 2 172

DULBY

GOIlDO8 8ftampCD11

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I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

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Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

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MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

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Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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M8MOMIIDUII lOa JAJtRY BIGBY

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 45: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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DULBY

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

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3 JMC PTesid~~~i5 rosilion is this

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bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 46: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Committee for the Re-election of the Presicient

MEMORANOUM September 20 1972

TO

FROM

lttached is a zerox Qf the military handbi 11 shysorry we cQjldn I t get a stat lhis is scheduled

distribution on military bases at the end of September

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8~~ 2 172

DULBY

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

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GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

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bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

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GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 47: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

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IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 48: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

I

r

Committee for the Re-election of the President

September 27 1972 MEMORANDUM

TO SlfMtCHlIr~QW J-I FROM HARRY KETTMER ~

Attached are photostats for the third military ad (three versions Army Times Navy Times Air Force Times) The closing date is the 1st week of October

Also attached is the Labor card - this is scheduled for distribution to labor members in a of 500000 upon approval qUan~i

cc Phil Joanou

Pete Dailey

Nbullbull noM

auaaer

be oaw-ba1f 11- 1Ihat JOl no _ 0 1kb 11_ 1tOt to be J1ft s1a9 __ dM lob All we haft the __a aU (nbullbullI1u s-ata_ M-bullbullbullat _- allY 1ll -a dmiddot) __ 1 thatbe 14_ I all tIo _1amp _t be with tIh bull 111t eJaoppl tile 1_ eoao 1tMuk -_ -9Ud1DJ ~ 1111- _tstty 14 tthat the Welby bullbull111 D14 pay 120 fbullbull th1II 1daMl4 ~ -117 oJ _U _1 k bull ob_lr tbe _

GSjb FU - 930

~ I 1972

bull DALIn

~ 8IUIIWf

_~ampal

eo~ -bullbullbeZ 21 Jeftlamp41B 1he aMty bullbull reGiId will raoU tha baa w1___ -I - 1a __ you ftCIIClbullbull__Uoa agaiaa ADI tIWt ty _ 1114 Jft al

Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

---

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-~- - -- -- rshyi C~ - T- - - -~- ~ -

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GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

~Co J pound21 L~

3 JMC PTesid~~~i5 rosilion is this

j 4 i

-~~~~i-~

tL-~t~1

60

--- lt ---_ _Llt

5 t rr Jltshyw -_-~ JJ

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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  • Haldeman Strachan 14-15
Page 49: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 50: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

~ I 1972

bull DALIn

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Th8llk yea

GSjb FU - 102

J DEX INFORM)HION SHEET

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

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~ -~

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 51: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

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ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

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THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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bull i~ ~t w1

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Mother and Jack -- do you have your absentee ballots yet

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8ampp1eJlber 1972

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1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 52: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

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bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 53: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

11 -

~ -~~ -

GROUP

COMitlERCIAL 0 1

Title r 21 1972

(htlll N XON Cipoundgtr~~ FeR NI(O)

RTO

AUDIO

L

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3 JMC PTesid~~~i5 rosilion is this

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tL-~t~1

60

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bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

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~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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PRONt QOltDOK SIMCHAlf

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Ronald Ziegler

sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 54: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

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sep~r 14 1972

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AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

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THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 55: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

bull lOa bull 811ampJJ1C9t

- toda f 1f01Ild J01I - bull~ n 1 fila at __ eoa_-bull

FU - 929

bullbull

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 56: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

September 21 1972

IlOMt

StJBJBCZ1

We have nVicl the f14eoatt of the -Coka--type oo_relal whlab fOl r8pU8d 8 4aolbull loa 1s -a _ etha tbmiddot ilypI of 1011 eheuJd be ruD would you b Me and of bl Youth people look at the ere bull zool1 aa4 91 you heir opiaion about the 4Ylallbiliy of preparift9 ORe of the middotCok-middot t ace_rolala You __ wut to lD 011 _ th tmat ~ piCtbuna kcdcpOUDd with up loa of tha __ia GOuld draw on piotu f- Cltlaa abullbullia walka on S_ C1 be M4 Plorida photog ina_ad of 19bullbullbull-19R footap but the 1 pupoae 1 to vet idle YOtltl 41Yiaiodl opiuiOll of hl- type of CIOnbullbullreial

00 I Jeb MaqJU6ar

FU - 926

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

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THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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September 14 172

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Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

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Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 57: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

sep~r 14 1972

GOJU)()II 8flWllIAN

~~MtcmaJa A4

AtaClhed 1 the -CalifOftli cant AlfOXd ~ McIGoYemmiddot ad ehbullbull YOU and I cU8OUbullbulls _t1y Wotld YOll Wi _ opinion as te tha alJrabi1Jtty of ruaniAg thl ad

00 Cbe99 Peueyel

GSjb FU - 920

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 58: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

THE WHITE HOUSE

WASHINGTON

September 1 1972

MEMORANDUM FOR GORDON STRACHAN

Attached is a California re -election ad that ran full page in the Los Angeles Times and the San Francisco Chronicle It generated volunteers and several people thought it might be of some use on a national level

~~xC Gregg Pet~+smeyer

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 59: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

~Gndall wsigned as chairman of the Santa Clara County Democratic Central Committee to

bull _ re-register as a Republican If you too are con-A cerned that the Democratic party leadership is

V _ leading the Democratic party down an unwise and irresponsible path I invite you to join me and re-register Republican-Jose ZertucheJJ Past Chairman Santa Clara County Democratic Central Committee

Californians cant afford George McGovern

Its not too late to register Republican Mail this coupon today

---------------1 To Committee to Re-elect the PresidentI I

3080 La Selva San Mateo Calif 94403 I I

o Yes send a registrar to my home so I can register Republican I o I want to change my registration from Democrat to Republican I I o Id like to volunteer to help Contact me I

The best time to contact me is I I and my phone number is ____~_____~I I Name (Please print)_~___________I I Street__________________I I City_________~___ Zip____~I _------------_1I

Call or visit your local headquarters ALAMEDA 401-15th SI Oakland CA 94612 893-7355 CONTRA COSTA 1475 North

Broadway Suite 302 Walnut Creek CA 94596 937-7950 MARIN 1403-4th SI San Rafael CA 94901 456-9482 MONmiddot

TEREY 216 Main St Salinas CA 93901424-6142 NAPA 113 Mein SI Napa CA 94558255-1743 SACRAMENTO 700 Leishy

sure Lane Sacramento CA 929middot0200 SAN FRANCISCO 645 Van Ness Ave San Francisco CA 94102 (temporary) 441middot

1972 SAN JOAQUIN 245 East Web~ S)cktorl CA 95204 948-9256 SAN MATEO 3080 La Selva San Mateo CA 941103

574-3370 SANTA CLARA 538 So Murphy Sunnyvale CA 94086 735middot0121 SOLANO PO Box 42 Fairfield CA 94533

422-4601 SONOMA 570 Mendocino Ave Santa Rosa CA 95401542-7066

California Committee for the Re-election of the President 1670 Wlshire Blvd Los Angeles Cal1 90017 484middot1330

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

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~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 60: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Sap~eaber 14 1972

IIBMORAlIDUN roa HARRY DENT

PltOHl (JORDON STRACHAN

8UBJBClt 3De Cjvu ~1~9I FoJWl shyt - r

To oonfira our CIOftveratioA i ~ i8 SlY 1Ul4eraan4iftq that either you or one of your fellow will at-fancl the BYane I NoYak POll_1oal ~ and submit a brief da8oriptloa a you cUd lut ~

GSjb FU - 1029

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

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PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

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THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 61: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

september 14 1972

Dear John

PuraUDt to our OOnftnatioa this JIIOmshylng I eDc10aiJul the 8t ZeCJ8nt bundle of capaign aateZiu8 to add to your burqeoaing oollecUOil I Bure YO will find SOllIe of the terials wl119 We would apprecla f01lZ CXlIIIII8Ilttl bull

Rest 88Ured that a complete et ia l1nq iIltaiDed here at the White Bouae for you

with beat wiahea

Sincerely

Gor4oD Straellan Staff ampastatant to Ii It Haldeman

Mr John Dan bull bIerican InaUtute of Public Op1n1on

Princeton New Jersey 08540

GScar

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 62: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Sep~r 14 1972

Mar we le law OM COIIPl- cropy for the yenideoshyouttta playa of the ideamiddotbullbull00084 aa4 11 IV 8pOu

haak you

GSjb FU - 919

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

GSjb

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 63: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

IIBIIOBMOUM POa PftBl OAILBY

PWgtJI QOlmOR Sft1lCDR

2Plltion 2t~

Xft __ weekly lCaftl npocU OIl ~ owoalUoa nq__ Ibullbullbullbull11I11tl it baa beea 4 that you 1 1DolUl4e bull ~ of the ~ weak bull it aoU the of lIpOu -sbullbullbullbull nain CJft1lPII- la If IIOCIoftm aD tIl_ u as May Olde spots Vbullbullnna sa tile POIt sheul4 nl1eampft 1 10 M this __11 hu ran the _ spot Wi_ and the Oldec _ass spot __bull ftae ttualek npoIt wilt I qn4 1 to aabll1-1 eaah 114a shou14 lefR 10_ t bull uvltJ well thef__ plIOoUoaa

Aa we __ave 41 the phoDe x beslbu to aen4 tataria middotfluJa- OIl iDUcm r shybull le it wfN14 pod to know that JiIIaCIcneD had pUZOh tha~ I _ Ve spot l t alp

FU - 915

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

MBMOJWfJ)UM 10bullbull pan OAILBY

11lOM OORllOlt STIACHAN

Bob thOU9bt yO II1vbt be ifttansMd 1ft the atr~d 8U9PUOll to~ bull tp Be t not -91ftCJ thl p-icu1u _ bQ v_tad YOQ ~o 00DtI14eJ it

GSjb

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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PRONt QOltDOK SIMCHAlf

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 64: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

ADJaIlISlBMIVBLY COtfPIDlDIlIAL J 1 J r J

September 12 1972

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THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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Mother and Jack -- do you have your absentee ballots yet

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8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

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-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

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lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

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~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

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Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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PRONt QOltDOK SIMCHAlf

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 65: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

THE WHITE HOUSE

WASHINGrON

Datel 97

TOI H R HALDEMAN

FROM GORDON STRACHAN

A copy should be sent to Peter Dailey

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

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Mother and Jack -- do you have your absentee ballots yet

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8ampp1eJlber 1972

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

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111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

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GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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MBJl)DllDUM POR

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StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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bull Pl r F b f F 1t n

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Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 66: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

MEMORANDUM

THE WHITE HOUSE

WASHINGTON

September 7 1972

MEMORANDUM FOR BOB HALDEMAN t FROM RAYPRICE ~7 SUBJECT CAMPAIGN THEME

Heres a thought that I think our people should try to get across

Now that the 22nd Amendment limits a President to two terms in office when an incumbent runs for re-election the burden of proof that he should be ousted rests on the challenger

Any new President needs start-up time to get his Administration in gear thus a Presidents first term is a time of beginnings and his second a time of completion As Mamie Eisenhower quoted Ike to the Convention four years is not enough for a President to do what needs to be done

This is much more true now than ever before when the tasks of government are so complex Thus in choosing a new President under the 22nd Amendment system we in effect choose with a presumption that he should have eight years but with an option to revokel at the mid-point of those eight years It would be wasteful and unwise to exercise that option unless his performance in the first four years is seriously flawed

Thus it s not simply a choice between two contenders for one office it s a question of whether to complete what

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

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- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

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Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 67: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Bob Haldeman Re Campaign Theme -2shy

has been started with the presumption in favor unless the burden of proof is sustained by the one who would replace him

The 22nd Amendmend does make a difference because for the first time it provides an automatic cut-off point for a Presidency - - so that now the question is not whether a President should be replaced but when at the mid-point or at the completion of his Administration

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

GSjb

l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

GSjb

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 68: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

ali

De~ ulaabull

t __ _ _ to4ay W01l1 a84 Wo bullbullbull__ Jta1~ _ wlfe OUI slpatluru u 011 ____ of ttli ltItUr

Kdati_ peat _ U d ao _ Lake lahae thi_ 111 oS I tida bullbull _eee co job heamp Ropeally Cbri_-- I w111 be 01t _ the Lake I w111 By aUp 1ft aacl say bellobull

bull i~ ~t w1

SiDeeIely

1M

_ I Dob1NuI lacer eo_ty Cl Covt lIoWte A~f Cal1fOCDia eOJ

Mother and Jack -- do you have your absentee ballots yet

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

ee JeID GSjb FU - 9111

~~~- IIf~ ---- ~-_-rgtilti ~~iMWluzlbullbullZ CiWiiWfAiiUilihitiO(Z a Ii a)ItMllil04IIiLIii6U-llEJliiiPrn-~-~~-i~r

~ -~

IROMt

Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

GSjb

i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

GSjb

Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

GSjb

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

GSjb

1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

GSjb FU - 929

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 69: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

I ~~1~1 ltlQCOO_ ijht~ gt0~~ middot~~Imiddotimiddot~ bull~ ~- bull-~ -p~~f~~~~lt -ufWltat ~ttN1iu -fA poundleuzaJs

8ampp1eJlber 1972

ad OW die y_-day ftfJutift9 tile ___ Bob ted 1ft till DaDen for Ni ni

1) DDD _ 01bull OX 1NKtOBd rushy 1Dauacl e__tI bullbullzooat-

2 fta 11119UIIh _ 1 1_ middot111111 of -na- _ -W_ 01 DeIIonumiddot lIe1l1t1_ilia _tI

The bullbullbullbull h Ja tbe blOOtampue bld __ __ f~ p_t _ty to middotOODtIider AS X Yls w1 11 JOampaOl Bob NU1Jt u4 BobJIDaV- __ plac1 vltdl tIM bhGbua be _~ with 0 bullbull0 foe aila He 10 au OIml Ot19iaa11y witan oa the Dft tmMrhwe al80 tbatt _70118 would it vu 0 bullbull11

S apeoifl_11y WIlbullbull _1bullbullbullf the ~ 1Gb keep uaek of tM ~n doUK nUIl9 _ Jatlda eowr IlOta __ ~ ud0Da1 11 - bulla1181bullbull- Pl te of Balalek pftpUWI Oft 011 Bob tAt bull bullbull

aukr

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Check with J_ Rap-uCla Ob Ootebel S I8QutUll9 ue illplft~tiOR of hi aepr l trattevy__

GSdg

-II

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

GSdg

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

GSjb

GSjb

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

GSjb

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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l _ ___ _ Ii~f_~~I~~gt--- 4l-SlllyenZ ~aa__ lllll__lIlIhamp_ bullbullbullInnbullJ2-=_U_-1111--middot--1-shy

ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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1 bullbull ~

bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

111 bullbullbullk 14 be fo Leoa_d MUx of Dftf 10K Y pe11tical they alp_ ef 1t

l

1 iIo DOt thiDk eeMa 1_--1 tlBob ada 1

If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

GScar

FU 103

-I

- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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bull Pl r F b f F 1t n

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St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 70: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

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lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

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~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

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Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

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Septuber 21 172

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t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 71: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

september 30 1t72

Oft h1day October cheek with Colsoll on the atat_ of the BaIX tl1al hbullbulle bd Oft hi Interrievill9 tid week

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lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

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~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

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Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

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l

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If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

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FU 103

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- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 72: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

lep~aber lO 1972

MUDaulDOM lOR POLL01fIJP

PIIOM I QORDOII IlRACIWI

StaDcJl I 1~Ia1 Actampc1_

Che 1 lab Mafn8amp l89ardiq hi 1mmiddot pl_utloft of tlIe 1 t on tha pte 2tb on the JnauguZal

GSdg

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~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

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Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

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If YGII ill n ra the odiftal __J18 tlo X will ~ u pSOj- toillfJ

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- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 73: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

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Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 74: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

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Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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bullbull~c SO 12

LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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I I

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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IROMt

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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bull Pl r F b f F 1t n

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 75: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

~ II 172

JIBJI3JIAlIDUII lOR IOLLOW UP

IJIOM aoaDOM fIIACIIU

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Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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ampepuber 21 1912

rouow UP

Cheek wttb DI_ Bow OIl la14ay 21 in9 the ayai1abl11 of tJte Baft1 mala flfGll the poll COIlet1Gted It-21 Alo aba Oft the JlUrl ~ph1f1 Ira- th~ aut Barrie 1 of 3-29

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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LAltRY sxcav

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ilDabull a Dbullbullanex

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 76: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Septeber 25 1972

Cbeak with 8olraquo teenr on rue_day OIl the tatUJf of the ~ middot01lft4middot ad_t of 1m

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

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Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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Ronald Ziegler

sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 77: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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rouow UP

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S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

GSjb

MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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ilDabull a Dbullbullanex

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 78: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

~~~middotlriI_ampRII2_41111_4___1JlIIlZI__eWWlS______IIIIIIIIISIIAlI=_____ax__I lR1~=~_ I i

S~ember 21 1972

MIUIOlUUmUM 1O1l

PROJI

Check wltb ex- Dalley on h14ay SepMllbeJ 22 on atoWi of the _aty a4 that va d18CN8t1ed Oft SepMllbeJ 1_ Tba ad boul4 laclude tbe Pnaideat quou a1oft9 the ltne that -tboae _0 haft dellyend 1 tilll deoialon ft mOS8 who h cU loa- their ~lloa-

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~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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i

t ampIi WIlli l teN Feuroq ~ 4 0 W - 0_ bull ~O~bullbullbullbull~ ~--~~~~1

September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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Cbttak ritb ftl41Ja9OD the of 1he ~ Inoote4 fl11a9 -4 u _rpoampate vehicl Oft hi 11 fl1_ JIol1ow up OIl SeptsbullbullMX 15

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52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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LAltRY sxcav

ODIDOII 8ftAClWt

ilDabull a Dbullbullanex

1 clJte4 with loa av_ ~9 tbe 1701 policy oa ClGDuibat1oe i-en _11 _ Du_ DanIUllUllt 1 a DeIIOalratJc -1__ ben 1a ~ altbotltb IIOt paniGllluly pnltiMllt at_ fSOOl lIMIUoa ie 4 be 14 beet__ iu 1 ta In a_ wwW bit no 11 ROW1___t

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- nr-~ ~~middot~__flIIilIIIIIIII42bull_a__IJIIIiiIieIlj~middotIiIiIfltIIfImiddotmiddot oSIIiImiddot~rs~l~-~~~~fti~lIIIJiIIIQ__JEAiB3I1IIIIIIIUM~

M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

Sf11LJBCl

Dwl9b_ ChapD 11the otta of the -Calte--type _ ttl tal b_1II Oft me 89 MAtt the _11-n__4 _-_ la4ieaUq his own pezoaonal ul Dalley will isba YOtlB9 Yotera fozo tH t

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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bull Pl r F b f F 1t n

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Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 79: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

~~~~IiW~~42U nmiddot j I I

Septuber 21 172

OIl lc1ay r 22 Gheak with Phil Joenol for a fJOpy f tdwI flldaMt4 ll-Dda -Nixon - the Yean- e be tewea MC1 iaal1y app_wd by Bob Bob 1 bull that tbe ~-zy would be nn 4vill9 tba week of oa~~ but bullbullul4 the ~fttuy pzobably Oft Jtoa4ay 21

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September 14 172

PROM

Check with Bob Tee_I oa septar 15 l89u4i19 the 111119 _ that bet doin9_

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ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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MBMOIUUIDtJN POR

JROM

Oft inday Septelllber 12 aheak with Lany whe1dlar he hall ncal4 the ColOIl x-epoll GIl the w1 an4 _ IIOGoVem Apparently tha Cols_ report w111 shaw imat CBS baa been OV8lly helpful to MoGowm

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ilDabull a Dbullbullanex

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M8MOMIIDUII lOa JAJtRY BIGBY

PROM ltIOBDON IftAClWI

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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bull Pl r F b f F 1t n

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Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 80: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

i

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September 11 12

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September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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PRONt QOltDOK SIMCHAlf

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 81: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

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sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 82: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

52 us 4Jii5Aru e~

ADMI1tISTMIVELY CONPIDBJrlIAL I

September 11 12

_S a u

MBMORANDtJM PObullbull

11lOM

Check with Tom BYaaa Oft Sep_mer 16 n be ~t1Ul of ihe Lilly Lou JUtsJsie tmtjeot

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

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GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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PRONt QOltDOK SIMCHAlf

SuaDC1

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sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

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- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 83: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

MBMOIUUIDtJN POR

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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GSjb FU - 928

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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PRONt QOltDOK SIMCHAlf

SuaDC1

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

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Dear Boy

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AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 84: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

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I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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GSjb FU - 920

MBJl)DllDUM POR

IROMt

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GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 85: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

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I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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Ronald Ziegler

sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 86: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

~~~--~--~~ --~ _~h~_middotmiddot__4A__ bull --~ I

I IpJWIXl~~lVBLY COIfPlT~ I

September 25 1972 1

MBI4DItAMDUM lOa

PROMt

SUaTBCT

I _UC1IM4 la 8IY it recent Politi1 _tbln __ to aoh that he ahoa14 alk to Magn4er raczu4iafJ taff work clone fo eaaUy tiHt noar for Nixon Obftouly tbat wu DOt the approaoh to 011n9 wbat X eonidelt a 4aw1oplAt pOraquol- No1r only dtd we have boub1e w1 tab ella ori91aal eeanall J-ad11 pot but DOW titan 18 bull pi XIIfIUd1D9 e Cordle11y half-bOU 4v1D9 the week of onober bull for a _11t_ acl4Iebullbull on atUonal aae witil viauals Yer4ay Chap11l_1184 ~ to 41nGft 1he NoveIIber ClZoup to IN thet Dailey 1a y IIbouts the CIOIIPtItAtnae of the Janbullbullbullul1lOO1 u1D9 aveaay Colaon aUll wOSk with Mi_ ClU4DeZ aDd the laprebullbullion tho lui regulaly talk wltb eonaal1y

ftle buio point 1_ that there 18 no aenval ___ for CcmaaUy aa4 __ Drta fC Mlxoa No taft who aan npon 41nR1) an4 exactly to Bob i 1ft alUI I _ ~ Meklll9 the l_tat What t -_tia9 iJI at you prlaul1y ibl fH the CoftRal1yshyDJH actJdU YOQ 0aD GOftuol ColOIl keep tip to date OIl Bob oontlbullbull with CoIma1ly a4 work w1_ Dailey OD til pl___tt of n91lu DPN 8a8 well the atboll adII

GSjb FU - 928

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

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Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 87: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

I

sep~eeber 25 12

LARRY HIGBY

FROMt GOIUlOIf S1RACBM

SU8JBCT

I talJted with Bar~ 0middot111 at ORC Z1I9ud1 the YanJle10Ylch y pub11shed Oftamp the ead uowa DO abeat the bull than tha publlsbed dab 1 tu Olt wl1l aal1 YaDke1oY1oh aa blUnas fallow polle_1 to 1f _ iBfonaatdoa fIampII be bull -1 ftoa the bull way lie wll1 alao uk about their fut 1__ plana

GSjb FU - 928

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

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Ronald Ziegler

sep~aber I 172

LADY HIeaT

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 88: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

_ w aWl tI~~-iII~-- -1~~~~~~ )~~vpWliPiiili~_4Ii_ Rb t j

I I

8~

FU - 925

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

1_ - lVbull ~ bull ~ -~--iY~ middot~1~~-~JMiamplIIIIe_pound1IIII~_ -[lIIwlllPhrl4a___-Pl-1I1bullAJ~__

MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

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GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 89: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Committee for the Re-election of the President

September 21 1972 MEMORANDUM

TO GORDON STRACHAN

FROH PHIL JOANOU

Attached arestats of two _-- ----- ads

0Crisis in the Middle Ease~ shy this is scheduled --fO~_il1eNeWYOrk~post onmiddotSeptember 25

2 Th7 t~ird ad for the military papers TlX Dollars Th~s ~s scheduled for an October 3 c1os~ng date

l

--

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

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GSjb FU - 920

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 90: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

i

The choice of course is between Senator McGovern and President Nixon

Senator McGovern has suggested that Israel return to the insecure boundaries existing before the Six Day War He has suggested that the city of Jerusalem be internationalized And he wants to reduce the American Sixth Fleet-aircraft carriers and all-which is in the Mediterranean as part of our NATO commitment and which is important to the stability of the Middle East

President Nixon on the other hand has provided Israel with more military and economic aid than all previous administrations combined He has maintained Americas strength in the Mediterranean And he is commited lothe idea that peace will come only when all countries in the Middle East feel secure from the threat of military dominance and recognize that the only permanent way to resolve deep-seated difference is by negotiation and never by war

The President is a level-headed internationalist who believes in the need for a strong national defense Always ready to support Americas allies he is eq ually ready to seek out new avenues to peace as his journeys to Moscow and Peking have demonstrated

No wonder then that so many AmericansshyDemocrats Republicans and Independents-have already made their choice for President The mall they would want sitting in the White House in a crisis is the Inan already (here

--I

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MB)I)RAlfDUM 10bullbull LARRY HIGBY

PRONt QOltDOK SIMCHAlf

SuaDC1

aday 1ft the Heft1a9tr ~14 _ tha~ h and 1IOA4oo WIll no 4lNaUy ClbaJ91l4 witt iIIpl_tJng _y mtlibay 1bullbull1011 4ec1tllon doe aot yet Ialw what ~110l 4 bea reaad It i undershyt~ tIla YOli pnpan4 oe __rial for Bob wtd_ he nct tab Ilac8legoa- _4 then aoUd -~ vill bedl- If MaOCkefOr tI4 haRdl tbe proeet t cU4at fil_r aowa to the WeI 9llYs actually wod11q on 1tL You JIlg1lt vant to bit MalAk 41noUy 011 thi rathea ttban ria _

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sep~aber I 172

LADY HIeaT

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bull Pl r F b f F 1t n

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Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 91: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

--I

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PRONt QOltDOK SIMCHAlf

SuaDC1

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GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 92: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

MBJl)DllDUM POR

IROMt

StJBaCT

D1al_ til Dld BcJwU4 today 1a410ated tha tht Iaad baa _ad baa1a aocnlllt foyen the bullbulltaak _U All itbullbullbullbullbull an aiM4 at aell1a ttl_11_ outt BawU4 pnpand to _ tonal ~th__ 1 _011 ~lt uo ~ we DOt Pft a ut__at _ hi bull tIw 8Gb talJl wlth Cola_ 4a11y aad hi taoned to tilbullbullan of tilebullbullbull1fO Al _ Oft 1 ao__ the follow lip Bob 1D41__4 ~t be had acmand the aet 1n bull ~

GSjb FU - 9118

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 93: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

2

HRHLHpm 1 tiAlrU~lampft

Ronald Ziegler

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 94: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

sep~aber I 172

LADY HIeaT

CIORDOB 8naeau SuaJIICIbull

GSjb

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

lROIC

St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

GSjb

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

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  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 95: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

Wt_middot a 4 we~ A4tJUJ as -ADIIXJlX8TRATlV8LY COMIDgtJUI1IAL

bull Pl r F b f F 1t n

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St7NBClt

Ia CbUGka x I __ Ile aU Inn to Hall CIIlaf -_ IIIaM _bullbulla an 11614 la _ obullbull__dab Ud 8111 ft w1 nat f a1 to 1 thuk you ia41caUoa followlv tat ewU bull ea11e4 _ wttll tLheu ~f M4 ia~_ w EIIl _ Bill ~_a ~ 1et weft pan4 ovet ~ weekea4 1- uti of appnYal Mad w111 ___UtI Bill 11_ B -ita_- Col_ 1 u_ My 1Mb1a4 Oft M1 tbe delay tor tM appJO9al

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i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 96: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

i

THE WHITE HOUSE

WASHINQTON

DateSeEtember 1 1972

TO LARRY HIGBY

FROM GORDON STRACHAN

This Post article on the scheduling operation is the result of Lou Cannons follow-up discussions with Al Abrahams and Bart Porter

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 97: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

PRESERVATION COpy

THE WASHINGTON POST Friday September 1 1972

35 Stalld-illS Call1paigll For NixollS Re-election

By Lou Cannon Washinlton Post stan Writer

he ~ixon ~eelection com- Secondly the surrogates can mlttee IS relY1OltJ on the care- fully scheduled ~se of35 pres answer ~JcGovern charges as idential standins to celebrate they arise and the senators the accomplishments of Presi- among them deal with Mc- dent Nixon and portray Sen Govern as an equaL And the George McGovern as a man surrogates can be used with hos~ qualities are not truly great flexibility since they presidential have been chosen to represent

With polls showing the Pres- every faction and region of ident far ahead the committee the partyis banking on a heavy use of Administration sources inshythe standins officially known SISt that the surrogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre sid e n t i al message to every corner of the achievement at home and country But the emphasis will ~broad are not orchestrated be on the 12 key states indud- 10 the sense that their ing all of the 10 most poPulous spe~ches are written by the states except Massachusetts White House which are the targets of thJ But the ~Vhite House does high-powered Nixon campaign prOVide position papers for all -The surrogates are an essen- o~ the surrogates and also furshytial part of the re-election mshes up-to-the-minute inforshycampaign strategy which is maton on the latest adminisshybased on the belief that the trabon rebuttals to McGovern President must perform as positionsPresident rather than climb- Ed Failor in the communishying down on the hustings for cations office of the Commitshyovert political combat with te~ to Reelect President Sen McGovern Nixon IS m charge of keeping

The surrogates have a num- track of McGovern statements ber of advantages explains He meets regularly with one White House officiaL W~ite House communications First of all the Cabinet offi- offiCials to diSCUSS the adminshycers among them are the best istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nommee in their areas of expertise See SURROGATES A6 Col 3

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 98: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

THE WASHINGTON POST Friday September 1 1972

By Lou Cannon Washington Post Staff Writer

he ~ixon e-election com- Secondly the surrogates can mlttee IS relymg on the care- answer McGovern ~harges as fully scheduled use of 35 pres- idential stand-ins to celebrate they arIse and th~ senators the accomplishments of Presi- among them deal with Mcshydent Nixon and portray Sen Govern as an equal And the George McGovern as a man surrogates can be used with whose qualities are not truly great flexibility since they presideptial have been chosen to represent

With polls showing the Pres- every factioq--and region of ident far ahead the committee the party - is banking on a heavy use of Administrai~il sources inshythe stand-ins officially known SISt that the $tlttogates whose as presidential surrogates to speeches reflect similar carry the Nixon re-election themes of pre~j den 11 al message to every corner of the achievement at home and ~otry But the emphasis will ~broad are ~~torchestrated be on the 12 key states indud- m the s~~ ~tpat_ t~eir tog all of the 10 most populous spe~ches ar~w~lt~~n by the states except Massachusetts WhIte House which targets of th~ But the White House does hllfl-DflwrpUIIIIHm campaign provide position papers for all

an essen- of the surrogates and also furshyre-election nishes up-to-the-minute inforshy

which is mation on the latest adminisshythat the tration rebuttals to McGovern

perform as positionsthan climb- Ed Failor in the communishy

ing down on the hustings for cations office of the Commitshy~lrt political combat with tee to Re-elect President sen McGovern Nixon is in charge of keeping

The surrogates track of McGovern statements ber of He meets regularly with one White House communications First officials to discuss the adminshycers istration line in dealing with qualified people to explain the Democratic presidential presidential accomplishments nominee in their areas of expertise See SURROGATES AG Col 3

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 99: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

I

THE WASHINGTON POST PRESERVATION COpy Friday september I 1972

35SurrogaksCampa~n

f9r~Nixon shy

A key element in the Nixon administration a p pro a c hshyused by all - administration spokesmen not just thesurroshygates-is the idea that McshyGovern lacks the character

competence and judgment to i be considered presidential imaterial This accords with the fundamental Nixon reo) election strategy of attemptingr to convince voters that Mr I Nixon is the better man fOI I

I the job Ilt1er than convincing them that the Republican P3]ty is better qualified than

Ithe Democratic Party The surrogate program which was first tested with considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will involve more than 800 manmiddot days of speeches and cost beshytween $15 million and $2 milmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect President Nixon foots the entire bill for the surromiddot gate and his staff aides Scheduling of the surrogates is under the direction of Her f bert L (Bart) Porter at the committee Porter meets at 830 am every day with represhysentatives of the White House who retain control of presi dential scheduling and with scheduling representatives of the First Family and Vice President Agnew

Every effort is made at the1 meetings to match the surroshygate carefully with audiences and regions of the country I where the presidential standj in is presumed to be most effective But the surrogate

has the final choice onI

whether he accepts the speakshy ing assignment

The cast of the surrogates Is f T~~ veferan governors Calimiddot i more carefully balanced than Iforma s Ronald Re-agan and the composition of a military squad in an old Hollywoodwar movie

The list includes two women (Consumer Affairs Director Virginia Knauer and US Treasurer Romana Banuelos) a black (Sen Edward Brook~ of Massachusetts) 8 Spanish-speaking AlDerican (Mrs Ban_excelled for the commlttee ueios) and an ideological though he is not well-known

I New Yorks Nelson Rockefelmiddot i

ler remain mo~ in ~elDand below the pres1dentIai and vice presid~ntial level at ~OP fund-raisers and Sen W1lliam Brock of Te~nessee has pershyformed well 1D the eyes of the committee staft IAnother speaker who has

range that extends from Sen nation~y Is Cost of Livinlg~ rael if they arise at press co~ Jacob Javlts of New York to _ Council Dtrector Dona dl ferences Two of the adminis Sen Barry Goldwater of Arl- Rumsfeld I trations most prominent offishyzona Sen Goldwater bycommon

The 35 stand-Ins Include 11 consent is considered the Cabinet members four agency ileast controllable of he heads two members of the surrogates though he remams

hit th erv tive audi-White House staff (speciala Wl cons a counsel Harry Dent and Commiddot munications Director Herbert

) 10 fiKlem senators ve govershynors (including Linwood HoImiddot ton of Virginia) three House

I d a lis members and n 1an po Mayor Richard Lugar

While all of the surrogates are presumed equal in the eyes of the schedulers some ire considered definitely more equal than others

l By common consent Secremiddot tary of Transportation John Volpe is among the most effecshytive of the surrogates He also has the most scheduled speak ing dates during the next two months 25 and he is considmiddot ered the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely used-Hes a great camshy

ences i We wanted him to speak for 10 minutes on Monday bull I i ht t th R ublican con bull The complete lIst of standmiddot n g a e ep I IDS vention and t ~ake ~t easy Cab i net officials-Butz says one adm1Dlstration offimiddot 1 B t t control Fmc Rumsfeld Lbor Secremiddot CIa u you can tary James Hodgson Attorney Barry He spoke for 25 min- General Richard EielndifJ)st utes on Tues~ay and gave J~terior Secretary Roger~McGover~ hell d r C B Morton Commerce Secshyi Th~re IS an ImplIc~t un e -retary Peter Peterson Healtl) standmg in the commlttee that surrogates ~ill r~but Me-Govern osibons WIthout at

J shyta~~~g ~l~tersOnt~llY f t 11

1S 1sn a rna er 0 e ing anyone what to do-you icant put a halter on a sena tor explains Al Abrahams director of communications for the Committee to Re-elect President Nixon But these

-- = - -middotr d It IImen are experIence po 1 I cians They didnt get where

they are by making wild outmiddot Iandish statements

paigner and not only in the I Other administration offishyfarm states and he loves to ~ials say that the surrogates speak says one 8dministra themselves make sure they tion officlal-and presidential are stating administration polmiddot counselor Robert Finch has I icy ____ --~ been a- hit with urban audio j

ences

-These people have - their own politiCarfutures to think of and dont want to go off halfcocked one ufflcial said Scheduling of the surrogatesfocuses on major or regional media centers and each stand-in is expected to have a press availability when he goes out to speak

Even the domestic Cabinet officials are expeCted to dealjwith foreign policy issues such as the Vietnam war or Isshy

cials Defense Secretary Mel- vln Laird and Secretary of

State William Rogers are exshycl11d~ from surrogate status

because of the supposed non partmiddot a ch a t f th ffice~s narc er 0 eir 0shy

Education ana Welfare Secreshytary Elliot Richardson Housshy

ing and Urban Development SecretaryTreasurySh It

GeorgeSecretary

RomneyGeorge

u z Agency he ads -M r s

Knauer Mrs Ban~elos Envlshyronmental protectlon Agency Dir~ctor William Ruckelshaus Action Dtrector Joseph Blatchshyf rd

0 White House staff-Dent and Klein

Senators-Brock Brooke Goldwater Javits Henry Bellshymon of Oklahoma Marlow Cook of Kentucky Edward Gurney of Florida Hugh Scott of Pennsylvania Robert Taft Jr and William Saxbe of Ohio

Governors-Holton Reagan Rockefeller Winfield Dunn of Tennessee William Milliken of Michigan

House members-Gerald Ford of Michigan Jack Kemp of New York John Rhodes of Arizona Mayors-Lugar

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 100: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

THE WASHINGTON POST Friday September 1 1972

35 Surrogates CampaIgn lor Nixon

A key eleme~t in the Nixon I administration a p pro a c h- used by all administration spokesmen not just the surromiddot I gates-is the idea that Me-I Govern lacks the character competence and judgment to be considered presidential material This accords with the fUndamental Nixon re- election strategy of attempting to convince voters that Mr Nixon is tl1e better man for the job rather than convincing i them tliat ~tlu Republican pqrty is better qualified than the Democratic Party

The surrogate program which was first tested with

I considerable success in the New Hampshire primary against Reps Paul N McClosshykey and John Ashbrook will iltvolve more than 800 manmiddot dl-1s of speeches and cost beshytween $15 million and $2 nUmiddot lion Except where a local sponsoring organization picks up the tab the Committee to Re-elect Presitlent Nixon foots the entire bill for the surroshygate and his staff aides

Scheduling of the surrogates I is under the direction of H~T bert L (Bart) Porter at tJii committee Porter meets

I 830 am every day with rep 1 sentatives of the White Ho who retain control of p dential scheduling and CL1CUIUJUArepresentatives

and vIce

made at the]the SUJl8

with audiences r UJ of the co

where the preside~t1a1 I in is presumed to be Oat I effective But the surrogate has the final choice on whether he accepts the speakmiddot ing assignment

The cast of the surrogateils T~~ governors Cali-more carefully balanced than 1forniaB1tid lteIWan and the composition of military ~Y~ ~elson Rockefelmiddot squad in an old Hollywood lerremain most in detnand war movie l~ below the presideJltial and II

The list il1eflldbulltwo women ivice presid~n at GOP centers (Consumer Affalra Direetor fundmiddotrisers an i William I standmiddotin is expected to have a Virginia Knauer and US Brock of Te~ness has per-I press availability when he Treasurer Romana Banuelos) I tormed weDm th6~ of the I goes out to speak a black (Sen Edward Brooke ~ommittee staff Even the domestic Cabinet of Massachusetts) a Spanish- ~other speaker who has ~ official$ are expeCted to deal Ij bull

_pe g American (Mrs Ban-e~Ued for the ~ttee t with foreign policy issues I os) and an ideological I ~h he is not wel1bown I

e that extends from Sen nally is~ Cost of Uring I Jacob Javits of New York t I ~cU Director Donald Sen Barry Goldwater of Arlmiddot I ItQmsfe~ d t~ zona n uul wa er~on

The 35 standmiddotlns include 11 dI~nt is consid~ tbemiddot Cabinet members four agency lelllt contro1labl~ ~ the hea~s two members of t~e surrogates though ~rem WhIte House staff (specIal I a ~t with conse~a ~e iI

counsel Harry Dent and Com- ences 11_1middot~~munications Director Herbert We wanteltt IUUO t~i_ Klein) 10 senators five govermiddot for 10 minutes olli)tonday I nors (including Linwood HoImiddot nigh~ at the Repu~ eo~ ton of Virginia) three Hou~e vention and to take t- members and IndianapOliS ~ys 9ne adminis~tt Mayor Richard Lugar C181 But you can~~ 01

While all of the surrogates I Barry He spoke for ~Ipdn- I

are presumed equal in the utes on Tues~ay an 4 e)les of the schedulers some McGovern hell ( at~ considered definitely more 1 There is an implicueq1al than others 1standing in the committ t

By common consent Secre- bull surrogates will rebut Meshytary of Transportation John IGov~rn positions

f ta~king hi~V~lpeis among the moste fee- This imt a tive of the surrogates He also Iing anyone what to has the most scheduled speakmiddot ing dates during the next two months 25 and he is consldmiddot ered -the best administration spokesman among the ethnic audiences that are a keyNixon target in the campaign

Secretary of Agriculture Earl Butz has been widely usei-Hes a great cammiddot paigner and not only in the farm states and he loves to

cant put a haltetolla senashytor explabll At abtpams

fdirector of conuiiUAtions for the Committee tQRe-elect President Nixon But thesemen are expenenced politi i

cians They didnt get where they are by making wild outmiddot landish statements

Other administration offishycials say that the surrogates

speak says one a~inista- f Ithemllelfte-malIamp IIUIelt~they tion OffiCiaI-and presIdential 1 fare stating ad1ninlstration polmiddot co~r Robert Finch haSicy been a hit with urban audimiddot - shyences I

iThese people have their own pOlitieal futures to tbUtk of and dont want to go j)ff half-cOcked one cfflclal said

Scheduling of the surrogates focuses on major or regional media and each

such u the Vietnam war or Isshyrael if they arise at press copshyferences Two of the adminisshytlations most prominent offi-middot ci Defense Secretary Melshyvin Laird and Secretary of State William Rogers are ex clqded from surrogate status beeiuse of the supposed non partisan character of their ofshyfiees

The complete list of stand-ins

Ca bin et officials-Butz Finch Rumsfeld Labor Secre tary james Hodgson Attorney General Richard Kleindienst Interior Secretary Rogers C BMorton Commerce) Seeshyretary Peter Peterson Healtb Education and Welfare Secreshytary Elliot Richardson Housmiddot ing and Urban Development Secretary George RomneyTreas Secretary George

- Shultz

Agency h e ads -M r s Knauer Mrs Banelos Envishyronmental Protection Agency bullDir~ctOl Wi1l1am Ruckelshaus fAtidon Director Joseph Blatchmiddot

white House staff-Dent

Iand Klein I Senators-Brock Brooke Goldwater Javits Henry Bell-

j mon of Oklahoma Marlow i Cook of ~entucky Edward l Gurney of FJorida Hugh Scott of Pennsylvania Robert Taft

bullJrbull iud WilliUl Saxbe of Ohio 1 Governors-Holton Reagan Rockefeller Winfield Dunn of Tennesse William Milliken of Michigan

House members-Gerald j Ford of Michigan Jack Kemp of New York John RhbdIei of Arizona

MayorS--Lttgar

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15
Page 101: Richard Nixon Presidential Library Contested …Box Number Folder Number Document Date No Date Subject Document Type Document Description 14 15 9/6/1972 Memo From: Gordon Strachan

I

II as pound i WAS

Dear Boy

aderstaftd ~ Board of 1ruat cl$cided lIpOII $10 due aqaia for the MGltlAlle) Bay IJIpJowt Aasoc1a~ ampncloaed i bull abeck to CIOYer tluIt t tooJr ~cnwar4 to -ua you at the Lake at-r this CbZ1 or DeXt aV_lr

- Boy B IT SeCZeUry-TrZ _i_MY Bay bIproI bullbullbullbullt

AIIaoolatJcm lao PO Box 207 aa8W004 CaUfon 95718

GSjb

  • Haldeman Strachan 14-15apdf
  • Haldeman Strachan 14-15