News Releases

Richard Ehmer/The EhmerGroup Closes 164 Room HotelTransaction in Milwaukee

KANSAS CITY, Mo – June 26, 2014 – The Ehmer Group, a

San Francisco-based member of Hotel Brokers

International, announces the successful marketing and

sale of the Hilton Milwaukee River Hotel. The

transaction closed on June 09, 2014. Richard Ehmer,

President of The Ehmer Group, brokered the

transaction. Funding was secured through Ladder

Capital Finance, LLC.

The Buyer, a Delaware investment group consisting of

several Canadian based and domestic hotel operators,

purchased the 164 room full-service Hilton Hotel with

signature upscale seafood, steak house restaurant –

The Anchorage, for nearly $7 million. The Buyer plans

an $8 million renovation and conversion to a Holiday

Inn. The Hilton license expired in June 2014 and the

hotel will be operated independently as the Milwaukee

River Inn until the Holiday Inn PIP and conversion are

complete. The Holiday Inn Milwaukee River will be

managed by Greenbelt, Maryland-based Chesapeake

Hospitality Management.

After being marketed for sale for more than four years

previously, Sellers of the hotel retained The Ehmer

Group in late 2013 to assist with the marketing and sale

POSTED ON JUNE 26, 2014 BY PUBLISHER6 IN NEWS RELEASES

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of their hotel on the eve of the termination of their

license to operate with a Hilton flag. Within a matter of a

few months, there was substantial interest in the Hotel

and multiple offers on the deal as a result of a thorough

and targeted marketing process, which was bolstered

by an improving national hospitality market and the

positive economic outlook for the Milwaukee market

overall. As the Hilton license was expiring in June 2014,

other potential brands were considered for the asset,

and ultimately, a full-service Holiday Inn flag was

chosen by the Buyer as the best suited for this property

and market. Members of the ownership group also own

and operate several other IHG (InterContinental Hotels

Group) properties in their portfolios, in both Canada and

United States.

According to Mr. Ehmer, “The Holiday Inn flag was

determined to be best suited for this specific hotel after

a thorough analysis of the property’s market

segmentation and business generators was completed.

Considering the findings, in addition to a review of all

available franchises in this market, the Holiday Inn flag

was the most appropriate conversion, and a suitable

flag to fill the void left behind by Hilton.”

About The Ehmer Group

Richard C. Ehmer is President and Principal Broker of

The Ehmer Group – a full-service hospitality real estate

investment and consulting firm, located in San

Francisco, California. The Ehmer Group offers a full

range of hospitality advisory services and assists a

broad range of clients with the acquisition and

disposition of hospitality assets in the United States and

abroad. The Ehmer Group works extensively with key

hospitality executives and principals to assist them with

the marketing and sales of their assets, led by Mr.

Ehmer, who has negotiated hundreds of successful

transactions on behalf of his clients. The Ehmer Group

represents the full spectrum of hospitality owners,

including hospitality REITs, public hotel companies,

gaming companies, insurance companies, hotel

management companies, offshore investors, and

multiple-to-single asset owners. Their experience

covers resorts, full service hotels, boutique hotels,

select service hotels, limited service hotels, casinos,

development projects, and leasehold transactions. The

firm also has expertise and experience with the

negotiation of franchise agreements and hotel

management contracts for their clients.

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About Hotel Brokers International

Founded in 1959, Hotel Brokers International members

lead the industry in hotel real estate sales. HBI hotel

brokerage specialists have successfully negotiated

more than 10,000 hotel real estate transactions and

consistently account for the largest share of all select-

service and economy hotel sales in the United States.

The organization’s database currently comprises more

than 150 property listings and the HBI website attracts

more than 55,000 monthly site visitors. Founder and

host of the popular Hotel Investor’s Marketplace

Webcast, HBI also developed the Certified Hotel Broker

professional designation program. In addition to

hospitality real estate advisory services, HBI offers

affiliate membership to professionals in allied fields,

including franchising, lending, appraisals and

investment services. For more information about HBI’s

hotel listings or to become a broker or affiliate member,

visit www.hbihotels.com.

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