• Rice is Life – 44% of world population depends on rice as major staple foods which is 20 percent of total calorie intake.

• More then 550 million tons of rice is produced annually around the globe.

• Over 90 percent of the world’s rice is produced and consumed in the Asian Region by 6 countries (China, India, Indonesia, Bangladesh, Vietnam and Japan)

• 80% of total rice production is consumed by the producer country.

an Overview

an Overview

• The Asian population is growing at 1.8 percent per year at present. It means an increasing demand for rice.

• India is the largest consumer of tea and sugar, and the second largest consumer of wheat, RICE, cotton and palm oil.

• India's annual rice production is around 85-90 million tons (102 million tones in the 2010-11 and 94 million tones in 2011-12) Annual consumption, is around 85 million tons, Further needs 128 million tones by 2013

ChinaIndia

Indonesia

Bangla

desh

Vietnam

Thailan

d

Myanmar

Philippines

Brazil

Japan

0

5

10

15

20

25

30

35% age of production

India produces 26% of worlds rice after 32% of China

Global rice production

Global rice consumption

• World rice consumption increased by 40 percent in the last 30 years, from 61.5 kg per capita to 85.9 kg per capita

Three types of consumption models: Asian model: Average consumption higher than 80 kg/person

PVD subtropical model: Average consumption between 30 and 60 kg/person

West model: Average consumption lower than 10 kg/person

Global rice distribution

Global Production of Rice

Basmati Rice

India Produces 75% of Basmati Rice (only grow in foot hill of

Himalaya)

Domestic Consumption

(40 %)

Full Grain of Basmati

Broken of Basmati Rice

Exports (60 %)

Rest of World (15%)

USA/UK (9%)

Middle East

(76%)

Pakistan Produces 25% of Basmati Rice

Mostly Exports most of produce

Other variants of Rice

Per Capita Availability of Rice in India

1981

1985

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

50.0

55.0

60.0

65.0

70.0

75.0

80.0

85.0

90.0

72

69

81

73

80

7573

74

70

84

66

71

65

72

64

kg/p

er c

apita

/yr

• Per capita consumption of Rice in India is 85/Kg• 65 % of Indian population eats Rice as their main staple food.

Per Capita Availability of Rice in India

Demand for Rice in India is projected at 128 million tones for the year 2015

Year Production of Rice (Million Tons)

2002 – 03 71.82

2003 – 04 88.53

2004 – 05 83.13

2005 – 06 91.79

2006 – 07 92.76

2007 -2008 96.43

2008 - 2009 99.18

2009 - 2010 89.13

2010 - 2011 96

2011 - 2012 102

Must Offerings

Demand for Rice in India is projected at 128 million tones for the year 2015

• Consistent Quality & Supply throughout the Year

• Maximum Maturing Period

• Technologically Advancement and Processing Facility

• Wide Distribution Network

• Competitive Pricing

• 360 Degree Promotional Supports

Trade Offerings

• Scheme and Incentive for Trade.– Quantity purchased schemes (QPS)– Target schemes– Price point schemes

• Customize Products– Customize product in consultation with our Rice Expert such as

Kheer Rice, Khichdi Rice, Biryani Rice etc. • Consumer Offers

– Buy 1 get 2 free Buy 1 get 1 free– Buy 1 get 1 + free bee Discounts on MRP

• Marketing Support– Brand Building exercise through ATL/BTL activities.– In Store brand visibility

Distribution model

BRANDED RICE

General Trade/ETHNIC TRADE

•Traditional Shops•Wholesalers

•Moms & Pops store

Modern Trade/MAINSTREAM

•National Chains•Regional Chains

•Stand alone Stores•CASH N CARRY

HORECA/FOOD SERVICE

• Hotels•Restaurant•Caterers•QSR(s)

•Institutions etc

– Traditional retail distribution system– Exclusive direct delivery to Modern Retail Accounts– Specific key Retail, HORECA AND SCO Customers