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THE BOOKDESCRIPTION
Co-authored by legendary bassist Chuck Rainey and drummer John Anthony Martinez, The Tune Of Success: Unmask Your Genius addresses how to deal with the rapid changes in the music industry landscape, escape creative quagmire, overcome obstacles, and cope with the economic uncertainties of the music business. The power to enjoy a fruitful career lies within you. Let Chuck, John, and their friends show you how to tap into it!
LEARN HOW TO…
Break the cycle of fear, confusion, and uncertainty about the music business. You will see the power of your productive potential. This is a dynamic system to help you discover your place in the music industry and realize the career of your dreams.
Build your personal brand, unmask your creative originality, and make the most of the opportunities available to you. Many musicians struggle with monetizing their work. You have the desire to succeed, and you want to make a difference through your art form, but perhaps you get lost in a fog when it comes to navigating the business side of the music industry. As an industry professional, you need to comprehend that you are a micro-economy and that you, yourself, are the most valuable asset to your small business. In this book, we will reveal much untapped, often overlooked income streams that may very well be available to you.
"Audiences have short memories and even shorter attention spans, but they remember authenticity." - John Anthony Martinez
JOHN ANTHONY MART INEZAND CHUCK R A INEY
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THE BOOK
IN THESE PAGES YOU WILL UNCOVER...
A genius is someone who is in touch with his or her creative potential, that person’s true calling. In these pages, you will discover practical tips and insights as to how to use your genius to start, grow, and sustain a business of your own.
How to read the industry landscape.
How to get out of a rut.
Tips for overcoming obstacles.
The benefits of being yourself.
Taking stock of yourself.
How to build your personal brand.
Steps to setting up your business properly.
Strategies for controlling your ego.
Coping strategies for disruption and change.
How to pierce the fog of business.
"If you love what you do, the Universe, or however you look at your spirituality, will help you get there." - Chuck Rainey
JOHN ANTHONY MART INEZAND CHUCK R A INEY
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Chuck Rainey is a legendary electric bass player, songwriter, and producer, best known for his work with Quincy Jones, Aretha Franklin, Steely
Dan, and on many films and television soundtracks. In November of 2011, Chuck suffered a stroke that left him paralyzed from the neck down. Just a few short months later, he lost his home in a fire. With great tenacity and determination, Chuck worked with rehabilitation therapists to regain movement of his body, setting his sights on the goal of playing the electric bass again. His musical comeback has been nothing short of amazing. He now plays the electric bass again, as well as teaches masterclasses and presents at international camps with Rhythm Intensive!, the organization he co-founded with John Anthony Martinez.
John Anthony Martinez is an in-demand drummer, composer, and producer, best known for his versatility and ability to fit in to any musical
situation. He is the drumming equivalent of "the fixer." As a songwriting and publishing member of ASCAP, he founded Fingerfoot Music Productions in 1999, a company that provides songwriting, music, and audio services to the music and media industries. He is a serial entrepreneur who has helped others build their personal empires. An alumnus of Berklee College of Music and Oxford University, John enjoys mentoring the next generation of entrepreneurial musicians through Rhythm Intensive!.
THE AUTHORS
JOHN ANTHONY MART INEZAND CHUCK R A INEY
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Book Title: The Tune Of Success
Subtitle: Unmask Your Genius
A Musician's Guide To A Glorious Career
Release Date: October 2016
Price: USD 32.00
ISBN: 978-1-77204-682-3
Phone Number: +1 615 274 9846
Email Address: [email protected]
Website: www.TuneOfSuccess.com
BOOK INFO
JOHN ANTHONY MART INEZAND CHUCK R A INEY
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Publisher
Black Card BooksSuite 214
5-18 Ringwood DriveSTOUFFVILLE, Ontario
CANADA, L4A 0N2Tel: +1 877 280 8536
www.blackcardbooks.com
RHYTHM INTENSIVE®
PIERCING THE FOGof Music in Business & Education
Rhythm Intensive is presented by Chuck Rainey & John Anthony Marti nez
CHUCK RAINEY Music Inc. (CRM) has been a long established ASCAP publishing company. In 1980, CRM was created to umbrella Chuck Rainey’s intellectual creati ve song rights. The company also directs and manages Chuck Rainey’s seminars and workshops throughout the global community of organized music.
JOHN ANTHONY MARTINEZFounder and CEO of Fingerfoot Music Producti ons (FMP), has been a member of ASCAP since 1999 and is a voti ng member of the Nati onal Associati on of Recording Arts and Sciences (the Grammys). FMP is a music producti on company based in the Dallas/Fort Worth area of Texas (USA), providing song-writi ng, music, audio and video services to the music and media industries. In 2004, FMP joined forces with Singapore based Electric Muse, consultants and developers of original music and multi media.
Co-Found er sHello Friend,
Rhythm Intensive is dedicated to connecti ng, elevati ng, moti vati ng, and inspiring students, musicians, and business professionals through a unique range of products and services. What makes them so special? Over 85 years of combined experience and success in the music industry.
Music isn’t only entertainment. As our good friend Bono says, “Music can change the world, because it can change people.” We hope you will join us on our mission to make the world a more musical place to live, work, and play.
We’ll see you in the rhythms!
With love,
Int roducto ryLETTER
We off er a range of services and strategies including:
MARKET TRENDS & CONSULTATIONscan the fi eld; map the horizon; anti cipate trends; advance your agenda
PUBLIC SPEAKING, KEYNOTES & PRESENTATIONSunparalleled experti se; compelling content tailored to your audiences and
consti tuencies
CURRICULUM DEVELOPMENT & EDUCATIONAL MATERIALScustom teaching tools and top-self instructi on for your class, workshop
or professional development platf orm
COACHING & MENTORINGwork with clients to improve their eff ecti veness and performance,
helping the coachees fi nd the answers for themselves.
Past coachees include young entrepreneurs, airline pilots, record label executi ves, recording arti sts, and executi ve pastors.
Rhythm Intensive® conti nues to be committ edto the arts. Rhythm Intensive® events, workshops, and
seminars are made possible by our friends and their generous contributi ons. Some of our friends are:
We Are Gra te ful TO OUR FRIENDS What We Do
CONNECT MOTIVATE INSPIREELEVATEM U S I C P R O D U C T I O N S
Written in the Stars
Productions
CHUCK RAINEY AND JOHN ANTHONY MARTINEZ ROCK NASHVILLE WITH RHYTHM INTENSIVE BASS CAMPby Jack Beal & Kevin McGurkBass Fronti ers MagazineAugust 28, 2015
THIS MONTH legendary bassist Chuck Rainey, veteran drummer John Anthony Marti nez and a host of other musical wizards came to Nashville with their three-day Rhythm Intensive Bass Camp. Those of us in att endance at this unique school of groove fell completely under their spell as they dazzled us with musical possibiliti es, wisdom, experience and personal att enti on. We left the camp inspired and empowered. The camp was hosted at SIR Nashville who provided excellent studio faciliti es and technical
support. The schedule included daily master class rotati ons, instructor performances and ensemble parti cipati on for all the att endees. The lessons included fi ngering technique, rhythm studies, developing bass lines, ti me and groove, ear training, improvisati on, creati ve thinking and philosophy. The overarching theme of the camp was the all-important relati onship between bassist and drummer.
Co-authored by legendary bassist Chuck Rainey and drummer John Anthony Marti nez, The Tune of Success: Unmask Your Genius addresses how to deal with the rapid changes on the music industry landscape, getti ng out of creati ve quagmires, overcoming obstacles, and coping with the economic uncertainti es of the music business. The power to enjoy a fruitf ul career lies within you. Let Chuck, John, and their friends show you how to tap into it.
COMING SOON!OCTOBER 2016
PRE-ORDER YOUR COPY TODAY!& Receive a FREE Business Discovery Coaching Session
$32
www.TuneofSuccess.com/FREE
Chuck Rainey & Bass Camp att endees
John Anthony Marti nez & Chuck Rainey
The vibe at the camp was much more like a family reunion than a clinic. For three incredible days Chuck and his friends shared their experiences without reservati on. No topic was off limits. We talked about the good, the bad and the weird of the music business. Thoughts were shared about gig eti quett e, relati onships, ego and branding. We were able to spend quality one-on-one ti me not only with Chuck and John but with all of the master class musicians including Bobby Vega, Ed Friedland, Victor Wooten, Foley, Doug Johns, Jordan Simmons, (aka JSimms) and Vail Johnson. All att endees were encouraged to keep in touch and we were given the personal contact informati on for each instructor if we needed help in the future. Chuck and John surrounded themselves with a wonderful team of professionals who insured the success of the Nashville Bass Camp. The staff included Shueh-li Ong, (who by the way gave a
masterful demonstrati on of the theremin synthesizer) along with a host of other fi ne people who worked ti relessly to make the experience meaningful for the campers.
John Anthony Marti nez & Bass Camp att endees
If you missed this amazing camp designed for aspiring young arti sts, college students, serious amateurs, and professional bassists, drummers, guitarists and keyboard players, fear not! Chuck and John have other events planned. Rhythm Intensive is a conti nuing collaborati on between the two whose mission it is to transfer and preserve what they have learned as rhythm secti on players to future generati ons via camps, videos, play along audio, books and performances. Check out their website at www.rhythmintensive.com.
What makes Rhythm Intensive so extraordinary is the level of musical talent involved. Chuck and John are joined by some of the most successful players on the planet who all share a common goal….to freely share what they have learned with others. They love to teach and it shows. Consider this faculty:
Chuck RaineyGODFATHER OF GROOVEChuck Rainey has been called the Godfather of Groove. Without argument, he is one of the most recorded bass players in the history of recorded music. The number of albums and songs in his discography is mind boggling. He has played or recorded with King Curtis, Sam Cooke, Etta James, The original Coasters, Jackie Wilson, Harry Bellefonte, Al Kooper, The Supremes, Labelle, Aretha Franklin,
Roberta Flack, Quincy Jones, Marvin Gaye, The Jackson 5, The Rascals, Steely Dan, Jackson Browne, Joe Walsh and a ton of other folks.
SIDEMAN TO FRONTMANChuck’s magic fingers can be heard all over some of the best music ever written. He has attained unprecedented success as a player, writer and collaborator. He easily transforms from sideman to frontman to showman to shaman. However, his career has not been without its hard knocks.
PASSION For Chuck, November 4, 2011 was the day the music died…..almost. Most people in music circles know that Chuck suffered a cruel stroke that left him paralyzed on his left side and mute. It appeared that the damage might prevent Chuck from ever playing again…..but Chuck is a passionate guy. He is passionate about life and passionate about music. He wouldn’t quit. With a white-hot desire to heal, he pushed himself to recover. Over a period of months he learned to speak again. He willed his left hand to strengthen and again play those wonderful grooves we all love.
CHUCK’S BACK!The good news is that Chuck is BACK! He looks fantastic and his playing is “Rock Steady”! Nowadays in addition to recording and touring, (he leaves for Germany in a few weeks), Chuck is teaching…..and we are blessed because of it. If ever there was a living, breathing example of an epic comeback story, look no further than the remarkable Chuck Rainey. We all love his music, and now having spent a few days with him, you learn to love the man behind the music as well. A living legend indeed!
John Anthony Martinez
John has authored instructional works including The Essence of Drumming, a field guide for aspiring or professional drummers reflecting experience gained in over 30 years of drumming professionally, and Foundations in Rhythm.
When John talks, we listen. He can get as deep as you want to go with complicated rhythmic theory; cross rhythms, polyrhythms, half-time, cut-time, etc., but he has the ability to make the complex simple to understand. It’s all about playing well with others and John is a master partner.
He has recorded or performed with Neal McCoy, Kacey Musgraves, Bailey Brown, Ronnie Laws, Tom Browne, Jesse Powell, Bill Tillman, Bernard Wright, Dennis Edwards & the Temptations, Larry Blackmon, Yarbrough & Peoples, Shelly Carroll, Russ Taff, Phil Driscoll, Cindy Cruise-Ratcliff, Kim Waters, Andy Timmons, Tim Ishii, Dallas Jazz Orchestra, Don Johnson, Bobby Sparks, Alvin Slaughter, Buddy Miles, and the Johnnie High Country Music Revue TV show. He is currently music director for Main Street LIVE, (aka the Grapevine Opry), drummer for the Texas Country Music Hall of Fame, and drummer for the Chuck Rainey Coalition.
VETERAN DRUMMERJohn Anthony Martinez is the managing partner for Rhythm Intensive. His work ethic and organizational skills keep the machine clicking like a metronome. John and Chuck bring different talents to the table, but like any tight bassist/drummer duo, they compliment each other.John is an alumnus The High School of Music and Art, Berklee College of Music and Oxford University. He is currently an MBA candidate in the world’s first MBA program for Music and the Creative Industries at the Henley Business School in the UK. John is an in-demand drummer, songwriter and producer.
MASTER PARTNERHe has often served as guest lecturer for colleges and secondary schools. John frequently serves as a consultant providing songwriting, music and audio services to the music and media industries.
Bobby VegaWHAT A TALENTBobby Vega began his professional career at age 16 with Sly and the Family Stone. He knows how to play funky……and any other way for that matter. His discography includes over 100 albums. Bobby has toured or recorded with Billy Preston, Paul Butterfield, Baba Olantunji, Joan Baez, Bob Weir, Kitaro, Tower of Power, Etta James, Mickey Hart, Jefferson Starship, Santana and Jerry Garcia among others. His unique rich driving sound is achieved with a combination of pick, finger, thumb or all of the above. Bobby’s picking/muting technique blends ghost notes tastefully laid between powerful chord tones producing a driving groove that is uniquely his.Bobby captivates audiences with the raw power he brings to the instrument. He feels the groove from his feet, (which are in constant motion), through his soul and finally to his fingers. His
Doug Johns & Jordan Simmons
talent is amazing, but Bobby will be the first to say that practice is the key. “The sound is in your hands….you learn the instrument by spending time with it.”Chuck Rainey and Bobby obviously share a close friendship. Their respect for each other is likewise abundantly apparent. Bobby talked of growing up listening to Chuck’s music. “Those songs were the soundtrack of my life!” So when Chuck called about the Rhythm Intensive gig in Nashville, Bobby was all in…….and we are so glad he came. His insights and humor gave the event extra spice. What a talent!
SUPERFUNKYThe dynamic duo of Doug Johns and Jordan Simmons, aka JSimms, is the perfect example of what is possible when a great bassist and a great drummer play together. Who needs guitars and keyboards? Armed only with a drum kit, a Pedulla bass and a handful
Ed FriedlandTHE BASS WHISPEREREd Friedland is known as the Bass Whisperer. He knows the instrument and knows how to use it. He also knows how to communicate. As a lecturer, he is one of those guys who can “turn on the light bulb” and make you understand a concept. Ed advises, “Groove the rests as hard as you groove the notes!” Sometimes it’s the space between the notes that makes all the difference.Ed grew up in New York and attended the High School of Music and Art in Manhattan. He picked up the bass while attending the Berklee College of
Music and hasn’t looked back. He has a Masters Degree in education and is a prolific author. Ed wrote “Building Walking Bass Lines”, a Hal Leonard publication which has been studied by generations of bassists. He has written countless instructional articles for Bass Player magazine, Bass Guitar magazine and Guitar World. Ed is still writing books for Hal Leonard and doing gear reviews for Guitar World and Bass Gear magazines. After living in Austin for 10 years, Ed is moving to Nashville. His latest project is an upcoming tour with The Mavericks as their bassist.
of effects, these two masters create a sizzling superfunky sound to rival a 7 piece band! Their educational message was delivered loud and clear: “Listen to each other!” “Help each other!” and when mistakes happen, “Cover for each other!” Jordan hails from Lorain, Ohio where he works as a full-time drummer, teacher and music director for Grace Covenant Church and Living Word Church. He plays Cold Mountain Drums and Amedia Cymbals. Doug has worked with Victor Wooten, Buddy Miles, The LA Mass Choir, Aaron Lindsey, Chuck Rainey and many others. His albums include, Doug Johns (2006), Pocket Fulla Nasty (2008), Stank (2010) and Blomp (2012). Doug plays Pedulla Basses and uses DR strings.
FoleyLEAD BASSIST WITH MILES DAVISFoley may be best known for his time as “lead bassist” with Miles Davis. However he has also shared the stage with Sly Stone, George Clinton, Santana, Herbie Hancock, Prince, Chaka Khan, Patrice Rushen, El DeBarge, Al Jarreau, Alice in Chains, Foreigner, Bootsy Collins, Fishbone, Arrested Development, David Sanborn, Jungle Bros., Macy Gray, Mint Condition, Monica, Davina, Larry Dunn, Lenny White, Marcus Miller, Chris Dave and Primus.
After an outstanding demonstration of “percussion bass” playing, (on an instrument borrowed on the spot from Bobby Vega), Foley talked of the “business of bass” and shared some gems he picked up from Miles Davis. Branding and originality have a place in a player’s success and Foley knows the ropes. He also knows how to work with various artists and give them what they want in a song. He recalled Miles Davis telling him, “Play one half of what you normally play.” Good advice for all.
Victor WootenKEEPING THE GROOVE ALIVEThe event included some unexpected treats. Although Victor Wooten was not listed as an instructor, he just came by during the camp to honor his friend Chuck Rainey and to share his insights. Chuck and Victor discussed the stamina
Vail JohnsonBASS MONSTERAnother surprise for the attendees was a stellar performance by Vail Johnson, longtime bassist for Kenny G among others. As a solo artist, Vail has become the Bass Monster and JazzAmericana Crooner. His demonstration of bass as a lead/solo instrument was absolutely stunning! Again, who needs a guitar player? Vail has expanded the role of the bass guitar to the outer limits!He was also kind enough to bring along gifts of his latest CD, “flow”. It is an addictive instrumental work that showcases Vail’s superior talents and should be in everyone’s collection. You won’t stop listening to it.
and strength required to play well, reminding us that bassists seldom get a chance to rest during a song. The guitarist and keyboard players may get an occasional break, but the rhythm section is always keeping the groove alive. Strength training is a necessary part of the preparation to play well.You have to listen to a man like Victor. He has won 5 Grammy Awards; been named “Bass Player of the Year” three times in a row by Bass Player magazine. He has been bassist for Bela Fleck and the Flecktones since the group’s formation in 1988. Victor created “Victor Wooten’s Center for Music and Nature” located in Only, Tennessee, just outside of Nashville, where he holds classes in spring and summer.
Chester Thompson & Eric StruthersCHESTER & ERICImagine playing in an ensemble with Chester Thompson on the drumkit and Eric Struthers on guitar. Been there, done that! Chester and Eric were kind enough to offer their time and talent to the Camp and patiently worked with the campers on their improvisational skills.Chester made a name for himself as a session drummer before playing in Frank Zappa’s touring band. He has played with or recorded with Weather Report, Genesis, Phil Collins, Santana,
Steve Hackett, Tony Banks, and is a founding member of the band Fire Merchants. He is an adjunct instructor at Belmont University’s School of Music in Nashville.Eric is probably best known for his work with the Neville Brothers but has also worked with Michael McDonald, Francine Reed, Shane Theriot, Bill Deraime, Elvin Spencer, Smoky Greenwell, Victor Wooten and Jimmy Buffet.
Dr. Randall KertzCHIROPRACTOR & BASS PLAYERDr. Randall Kertz, a Chiropractic Physician and Acupuncturist, presented excellent advice on how to prevent injuries common to musicians, especially bass players. Dr. Kertz is the primary physician at Health Care Specialists, Ltd., and has been practicing chiropractic and acupuncture for over 15 years. He also holds a Bachelor of Science degree in Human Biology. His primary treatment center is located in Niles, Illinois, although he frequently performs services at other venues.
Dr. Kertz, a bass player himself, often treats musicians for various injuries they may sustain on the road or locally and is the on-call chiropractor for many Chicago area musicians. His clientele includes many local and national acts. He has written a book, The Bassists Guide to Injury Management, Prevention and Better Health which can be found on his website, www.drkertz.com.
To summarize, one could describe the Nashville Rhythm Intensive Bass Camp as a truly remarkable event, bringing together brilliant teachers and appreciative students in an environment conducive to intimate and informal interaction. The recipe works! Chuck told us, “A teacher does not teach you anything, you teach yourself. A teacher just shows you what is possible!” Mission accomplished. We learned what is possible, Chuck. Thank you.
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1-4) The Tune of Success LIVE Summit @ MediaTech Institute, Dallas, TX, 2) José Rossy & John, 4) John, Gary Katz & Chuck with attendees, 5-8) Rhythm Intensive Masterclass @ Townview Magnet Center, Oak Cliff, TX
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Clinics, Masterclasses & Camps
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Clinics, Masterclasses & Camps
1) Rhythm Intensive® drawstring backpack, 2015 LA Bass Camp, 2) Rhythm Intensive® T-shirt modeled by attendee at the 2015 Nashville Bass Camp, 3) Chuch Rainey, 4) Professor Thomas Dolby, 2015 Rhythm Section Masterclass, University of Oxford (England), 5) Dr. Rod Taylor & Victor Wooten showing their support, 2015 Nashville Bass Camp, 2015 Nashville Bass Camp, 6) John A. Martinez, 2015 Rhythm Section Masterclass, University of Oxford (England), 7) Dr. Randall Kertz demonstrating hand exercises, 2015 LA Bass Camp, 8) John & Chuck at the 2015 LA Bass Camp
TestimonialsJohn, thank you for putting together such a great masterclass on Wednesday. Everyone seemed very pleased with the event and I bumped into a student at the Spin last night (Jake, the guitar player who played on Sunshine) and he was very pleased to have taken part, and felt that you and Thomas pitched things exactly right in terms of feedback and critique. He was very aware of how the songs they were performing changed out of all recognition in 20 minutes. Testament to your acute listening skills.” –Dr. Mark Hoffman, Faculty of Music, University of Oxford
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“Quality of experienced, professional instructors – MAJOR STRENGTH!!!” –John Toney, Nashville Bass Camp attendee
“Foley had great thoughts on the philosophy of bass playing and music in general. Ed provided great practical knowledge on feeling rhythm and pulse.” –Corbon Nilson, Nashville Bass Camp attendee
“It really showed me to be myself. Music is how I want it.” –Jessee Welch, Nashville Bass Camp attendee
“The best part for me was the John sessions on clave and time signatures. Would have loved to have had more of that.” –Gary Holdsworth, LA Bass Camp attendee
“Great method. I’d have liked to have been brave enough to get on the schedule of groups. Thomas Dolby delivered very enjoyable demonstrations and storytelling insights. John gave great definitions and grounding—setting the foundation. Good inspirations, two excellent insights given, sensitively too.”–Jane Greer, University of Oxford Masterclass attendee
“Very clear communication of ideas and information. The combination of the different approaches of the two instructors made it a powerful master class.” –Dave Bowmer, University of Oxford Masterclass attendee
Managing Partners websites: www.chuckrainey.com & www.johnanthonymartinez.com.
For more information regardingRhythm Intensive® contact us at:
Rhythm Intensive®
P.O. Box 92972Southlake, TX 76092.
(615) 274•[email protected]
www.rhythmintensive.com
