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FUTURE OF MARKETING WORKSHOP WINTER 2014
Rhea Allen
Please silence your cell phone.
Rhea Allen, M.B.A.Integrative Marketing Specialist President/CEO, Peppershock [email protected] | Twitter: @Peppershock 208.461.5070 | www.peppershock.com
Peppershock Media, a hybrid agency.
Fresh Marketing Strategy + Creative Production Services.Campaign Planning | HD Video Production | Graphic Design | Advertising Services | Web/Digital
Speaker Demo Video
Introduction
Over 360 million people online worldwide.
A Look Back at the 2013 Journey
• 273 million (79%) of North Americans online
• Facebook has 665 million active users and Twitter has 288 million monthly users
• 37% of business use Facebook, 10% use Twitter, 2% use Pinterest or Instagram
• $118.4 billion spent on digital marketing
• Coupon apps are used by about 25 million Americans each month
• 3 branded videos are among the years Top 10 Youtube videos
2013!
World Population > 7 billion
• Initial Public Offerings: Twitter generates $2.1 billion, Hilton Hotels generates $2.35 billion
• Super Bowl XLVII had a record 164.1 million viewers in the US alone despite 34 minute power outage delay
• Iron Man 3, Despicable Me 2, and The Hunger Games: Catching Fire were the biggest grossing films of the year
• 56% of Google users “Googled” themselves in 2013
Fresh Marketing Strategies
• For the first time wver, three brands made the top 10 YouTube ranking for 2013, per Google
• Evian’s baby&me: https://www.youtube.com/watch?v=pfxB5ut-KTs
• Volvo’s breakout featuring Van Damme’s Epic Split: https://www.youtube.com/watch?v=M7FIvfx5J10
• Telekinetic Coffee Shop Surprise, a prank/stunt conducted for the movie Carrie: https://www.youtube.com/watch?v=VlOxlSOr3_M
• Top ranked YouTube video of 2013: The Fox (What Does the Fox Say?): https://www.youtube.com/watch?v=jofNR_WkoCE
Fresh Marketing Strategies
• Operate in real-time, using real-time data to make real-time decisions.
• Create your mobile email strategy
Roadmap to success!
39% of marketers have no strategy for mobile email!
? ? ?
Roadmap to success!
Fresh Marketing Strategies
• Multi-Channel or Cross Channel Marketing• Multi platforms,
responsive design for smartphones, tablets, TVs, computers, and game consoles
• Experiential Marketing in-store or virtual, at office or home-office
• Centralize your content, use it everywhere!• 73% of B2B content
marketers are producing more content than they did one year ago
• It’s a two way street• Anticipate, react,
generate content, respond and distribute/publish content quickly and efficiently is the new norm
• The top three marketing channels organizations are integrated with email programs that include web (75%), social media (56%), and events (40%)
Email!
66% Of consumers have made a purchase online as a result of email marketing
Fresh Marketing Strategies
• Marketers sent over 838 billion emails in 2013
• Long-term email marketing strategy
1. Time period. How long?
2. Determine goals. What do you want to get from it?
3. Team. Who’s going to do it?
4. Make a timeline5. Get buy-ins6. What are your metrics
going to be?7. Create a preference
center for subscribers
8. Know your audience!9. Data-analysis10.What can improve?
Email!
92% Of businesses use email to share info about new products and services!
But… iPhone users are 54% more likely than Android users to use mobile commerce apps!
Fresh Marketing Strategies
• mCommerce• Data-capture• Coupons, codes, and
conversations• Coupon apps are used by
about 25 million Americans each month
• Over 50% of unique email opens occurred on a mobile device
Email!Mobile
• Marketers sent over 838 billion emails in 2013.
• Long-term email marketing strategy
1. Time period. How long?
2. Determine goals. What do you want to get from it?
3. Team. Who’s going to do it?
4. Make a timeline5. Get buy-ins6. What are your metrics
going to be?7. Create a preference
center for subscribers
8. Know your audience!9. Data-analysis10.What can improve?
7/10
people used a discount from a marketing email last week
vs
Percent of smartphone users
41 52
Social MediaMobile
Fresh Marketing Strategies
• mCommerce• Data-capture• Coupons, codes, and
conversations• Coupon apps are used by
about 25 million Americans each month
• Over 50% of unique email opens occurred on a mobile device
• Amplified Employees• B2B Storytelling• Instagram• Snapchat• WhatsApp• Tumbler
• Marketing Automation Technology
• Going beyond SEO, SMO, and Social Media
• New and emerging trends
• Clicks & Mortar• Being more
interesting than competition
• 3-D printing• Regulatory Threats on
the Rise• Gamification
continues to take over free time
Social Media2014 and Beyond
Fresh Marketing Strategies
• World of Mouth Advertising• Face-time, instant chat/instant
messaging = instant gratification • Video Cards and other emerging
technologies• Traditional Print Newspaper&
Phonebooks will more rapidly become obsolete
• Trustworthy Brands, honest advertising/marketing will prevail
Sources: http://masstransmit.com/broadcast_blog/2013-stats-and-facts/ http://masstransmit.com/broadcast_blog/5-non-email-factors-that-impact-the-success-of-your-email-marketing/ http://masstransmit.com/broadcast_blog/5-non-email-factors-that-impact-the-success-of-your-email-marketing/
Information Sources
Rhea Allen, M.B.A.Integrative Marketing Specialist President/CEO, Peppershock [email protected] | Twitter: @Peppershock 208.461.5070 | www.peppershock.com
Peppershock Media, a hybrid agency.
Fresh Marketing Strategy + Creative Production Services.Campaign Planning | HD Video Production | Graphic Design | Advertising Services | Web/Digital
Speaker Demo Video
Questions?
