Review & evaluation Review & evaluation of Center activities of Center activities

and web statsand web stats

July – December 2003July – December 2003

P2Rx MissionP2Rx Mission

P2rx is a national network of regional centers dedicated to improving the dissemination of pollution prevention information in the service provider community.

P2Rx GoalsP2Rx Goals

• Serve as the first stop for pollution prevention (P2) information for environmental service providers

• Increase the awareness, accessibility and usability of P2 information

• Facilitate dynamic P2 regional networks

How are we meeting How are we meeting these goals?these goals?

““First stop” evaluationFirst stop” evaluation

• Weinreich Communications conducting interviews with P2Rx users and nonusers

• “User satisfaction” surveys submitted to EPA for approval, will be posted on each center’s site

• Compilation of data should complete by June 2004

• Data reviewed at fall admin meeting

““Increase awareness”Increase awareness”

• New table top display for use by P2Rx and every center – March 2004

• Regional centers exhibit at regional meetings ongoing

• P2Rx exhibit at summit, hand out “sticky strips” and post-it pads – April 2004

• Travel mugs given for Summit “fun walk” philanthropy – April 2004

• Regional baskets provided for Summit “raffle” – April 2004

• Brochure inserts being revised – April 2004

What are the next steps What are the next steps for marketing?for marketing?

““Increase usability of P2 info”Increase usability of P2 info”

• Limited usability tests done on P2Rx and Peaks to Prairies

• Consider formal, more complete usability tests

• EPA contractor evaluating the PPIN, developing logic model – May 2004

• Centers can use model to help focus information efforts

National web productsNational web products

• Topic Hubs

• National P2 Programs Directory

• Rapid Response

• P2 News

• Regional collaborations– Homes Across America– Request for Proposals Database– Mercury Reductions Programs Database

Web product use trends over 6 Web product use trends over 6 quartersquarters

Q3 2002Q4 2002 Q1 2003Q2 2003 Q3 2003

Q4 2003

Other Products

Programs Directory

NewsTopic Hubs

Sector ResourcesLibraries

0

50,000

100,000

150,000

200,000

250,000

User Sessions

Six Quarter Web Trend by Product

Web activity trends over 6 quartersWeb activity trends over 6 quarters

Sum for All CentersSix Quarters of Filtered Web Data

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

Q3 2002 Q4 2002 Q1 2003 Q2 2003 Q3 2003 Q4 2003

Use

r S

essi

on

s

User sessions without libraries User Sessions, including libraries

Top documents viewed Top documents viewed (6 centers and P2Rx)(6 centers and P2Rx)

• topic hub (8% of counted views)

• industry sectors (6%)

• program directory (6%)

• Janitorial (6%)

• Library (5%)

• News (5%)

• alternate fuels for fleet vehicles (4%)

• Food Processing Resources (4%)

• Conference info (4%)

Other top pagesOther top pages(3% of counted views)(3% of counted views)

• electroplating

• about us

• supercritical CO2 cleaning

• construction guide

• wood furniture manufacturing

• Auto repair

• Fiberglass resources

• water efficiency

Other top pagesOther top pages(2% or less of counted views)(2% or less of counted views)

• shipbuilding and repair

• EPP report

• P2 Technology & Research

• Air regulations fact sheet

• dental

• metal fabrication resources

• calendar

• hospital and medical

• energy conservation

• rapid response

•auto body•green building•paint stripping•List serves•publications•painting•ski area•RFP clearinghouse•offices•innovative technologies•vendors

Top ReferrersTop Referrers

• None (40%)

• Google (34%)

• Yahoo (13%)

• MSN (6%)

• Other centers (5%)

• EPA (2%)

Top search phrasesTop search phrases

• Pollution (17%)

• Ship building (8%)

• Metal fabrication (6%)

• Pollution prevention (6%)

• Great lakes pollution (5%)

• Fiberglass fabrication (5%)

• World map (5%)

More search phrasesMore search phrases

• Supercritical CO2 (4%)• Green construction (4%)• Residential construction (4%)• Furniture manufacturing (4%)• Wood furniture (3%)• Food processing industry (3%)• Copper (3%)• Glass cleaning (3%)

What are the next steps to What are the next steps to increase usability?increase usability?

•Usability testing of web page?Usability testing of web page?•Improvements of web delivery?Improvements of web delivery?•Increased visibility on search Increased visibility on search

engines?engines?

““Dynamic regional P2 networks”Dynamic regional P2 networks”

• Center activities primarily focused in their region

• Regional list serves, newsletters, calendars, program directories, and conferences are facilitated by most centers

Assistance is primarily providedAssistance is primarily providedwithin Center’s regionwithin Center’s region

Regional Assistance is Key

within region49%

outside region, within US

27%

International21%

Other P2Rx Reg. Center

3%

Individuals reached Individuals reached by various methodsby various methods

Types of direct assistance provided

Direct contact21%

new sletters26%

List serve45%

Meetings8%

Client distributionClient distribution

Government and Business Primary Clients

Government36%

Business, Industry23%

Consultant3%

Educational Institution, University

12%

non-Profit Organization8%

Individual15%

Other3%

What are the next steps What are the next steps for networking?for networking?•P2Tech (other list serves)P2Tech (other list serves)

•PartneringPartnering

•NewsNews