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01/10/09

Reversing Global Shipping EmissionsA win for all stakeholders

01/10/09

Climate Disruption – A Grave Threat

“Carbon’s the enemy…We’ve set up a war room to think of every single way to beat Carbon”

Sir Richard Branson talking to John Roberts - CNN June 2009

“A wartime mobilization: ...Saving civilization will require action equal in urgency, but much larger in scale [than US response to WWII]”

Lester Brown – Plan B, 3.0

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Unleashing the power of entrepreneurs to face humanity’s greatest challenge ……replacing business-as-usual with low-carbon wealth creation

The Mission of the War Room

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Our Leadership

FOUNDERS

Sir Richard Branson, joined by…

Mark Shuttleworth

Boedwijn Poelmann

Niklas Zennstrom

And more…

BOARD

Jose Maria Figueres

Former president of Costa Rica

And Former CEO of World Economic Forum

EXECUTIVE

Jigar Shah

Founder of Sun Edison

+ High quality Exec Team

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McKinsey & Company

Climate Works, The Climate Group,Christensen Global StrategiesIndividuals:George Polk, Jack Hidary,Jeremy Leggett,Tom Heller

STRATEGIC SCIENCE PARTNER

PROCESS GUIDANCE & IMPACT ASSESSMENT

POLICY / COMMUNICATIONS / INTELLIGENCE / NETWORK

INDIVIDUAL EXPERIENCE AND PERSPECTIVE

Other NGOs andConvening Organizations MISCELLANEOUS ASSISTANCE &

GUIDANCE

Our Strategic Partners & Expert Advisors

5

Each Operation is well supported by experts in the field

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The Theaters and BattlesShippingAviationShort-Haul TransportTrucks & Trains

Non-Solar Renewables

Transmission & Smart-Grid

Population

Fuel & Reforestation

Zero C Villages

Island Nations

China & India

Operation

GHG ChemicalsWaste Management

Soil Quality

Livestock Management

done

13%

18%

15%

15%31%

% of GHG emissions

-?%

15-50%

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The Solution – Operation Making Waves• Battleground victory will be an irreversible

transformation path to an efficient shipping fleet within 5 years. The transformation will be self-financed and supported by a vibrant technology industry, with positive spillovers into other areas of climate change

• Operating Making Waves - a multi-pronged attack to save >250m tonnes of CO2

– Exert overwhelming force on the key points of pressure that could extract savings and reduced emissions – Forward-thinking legislators, Shippers, Customers, Ports and more

– Accelerate a move from voluntary to mandatory for Global efficiency standards

Shipping - A Battle In Progress

The Enemy Is Business As Usual• Shipping is a gigaton problem - emissions

are double the size of UK and imbetween Germany and Japan – the 6th largest ‘nation’

• Business-As-Usual growth would put it over 1.5bn tonnes of CO2 and one potentially one of the top 5 emitting ‘countries’

• Its not just CO2…– Black soot continues to accelerate

Arctic melt – c.100,000 Cancer deaths worldwide

are attributable to shipping (40,000 alone in one Danish govt study)

– 1 ship emits as much SOx as 50m cars• 70% latent efficiency could go unrealized –

significant lives and money would be wasted

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Global freight key to global growth

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SOx, NOx, and particulates are among the worst in global transport sector.

Emissions are very serious

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Concentrated Customers and buyers of shipping services should be able to coordinate on best way to move forward

Ships and Operators Concentrated

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Dozens of technologies available to improve performance.

All ship types and classes can benefit.

20% efficiency gain on achievable before 2013 on current fleet – below the cost curve

Options exist

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Properly financed, these changes could create savings for both the ship operator and

Efficiency Measures Cost Effective

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Tactics - Everyone Can Win

Stakeholders Strategies for Speed Ship Owners Ship Financiers1. Policy Clarity –

◦ US and EU

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Conclusion Business as Usual is not pretty…but we should be

positive about the future

A vibrant technology industry is key to economic and environmental transformation

A coalition of innovators and financiers can galvanize the ship of the future – Carbon War Room is willing to help

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01/10/09

Thank You

Travis BradfordPeter Boyd