7/29/2019 Revenue Report..
3/5
Contribution to umbrella event branding prior to event:
In BTL marketing, we made chart papers with name of our umbrella
name above our own
stalls name, we did SMS marketing, we took part in promoting the
umbrella event by taking
shifts at the promotional stall and we created buzz about the
event through word of mouth. By
using social media (Facebook), we sent invitation to our
friends, we posted about our event on
different groups on facebook, we also inbox our friends, links
to our event page. We also made
online posters and used them as our cover photos.
Intended brand positioning understood by target market?
Yes, our target market was able to understand that our services
and products offered value to
money. They recognized that our products and services were
different to our competitors for
example our competitors were offering snacks like chat and
French fries but we were offering a
branded ice cream, which showed diversification in our products
and services.
Product development was accepted, modifications requested by
customers?
Yes, we accepted product development for example our table
tennis game was initially priced
at Rs.30 per person. But our customers requested that the person
who loses the tournament
should pay for himself and for his/her partner, so we accepted
their request and did some
amendment in our game rules.
Pricing decision proved unsuitable..any changes made in pricing?
why?
Initially we were selling a shirt for Rs.450 but due to poor
sales we decided to change the priceto Rs.250.
Did sub branding prove more recallable or umbrella brand?
Umbrella branding
Hottest selling product/ service? Why?
The hottest selling service for our brand was Table Tennis
throughout the whole event because
we were charging a low price for it, which made it easier and
enjoyable for people to play.
Slowest selling product/service? Why?
T-shirts were the slowest selling product because we didnt have
enough variety and maybe
customers didnt have enough cash on them to buy t-shirts on
campus
7/29/2019 Revenue Report..
4/5
Crisis management done by team?
We ran out of gifts that we were offering for the shooting
games, so we asked some members
to bring mugs as gifts.
Sales revenue item wise:
Table tennis-
Del Frio-
Shooting games-
T-shirts- Rs.500
There were no sponsorships.
Total proceeds amount in rupees bought to class.
Rs.
Customer insights understood via project:
We learned that our customer were more inclined towards spending
their money on products
and services that were cost effective, and that they enjoyed
playing games and that such
activities should be conducted in Szabist more often
Team dynamics and statement of contribution:
Chengez Sultan:
Zainab Essa:
Aliza Saleem:
Syeda Mehwish Kazmi:
Ali Akbar:
Zunair :
Shayan :
Mustafa:
