Revenue Generation through

Competitions

For Broadcasters & Media Companies

TV

How Can TV Create a Customer Centric Experience to generate an

Increased Revenue Stream

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Our Approach

mGage is a global mobile engagement provider. With more than 15 years of mobile marketing and customer care experience we deliver billions of

monthly mobile messages. Our SaaS, cloud-based technology, enables brands to intelligently personalise mobile communications for the omni-

channel consumer. Our platform provides reach across mobile touchpoints, including text message, app push notification, voice, and email

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What We Do

Customer

Management

mCRM &

EngagementCustomer

Acquisition

mCRM Mobile Messaging Payments

Create and manage your own messaging

campaigns using Communicate Pro.

Track customer behaviour, identify your

valuable customers and incentivise.

Reliable carrier grade messaging

solutions to drive brand awareness,

improve customer service or acquire new

customers.

Unlock mobile payments functionality for

your customers with our suite of mobile

payment products.

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High-Response, Interactive Messaging

Cost-effective and reliable, SMS is the fastest way to

connect with your customers –with an open rate of 98%.

Communicate Pro offers immediate, real-time

communication between you and your customer. Our robust,

cloud-based platform enables you to create a dialogue with

your customers via SMS, MMS, Push Notifications and Out-

Dial.

International Coverage

24/7 Operational Support

Cloud-Based InfrastructureRuns in carrier-grade data centres, under stringent SLAs

Passbooks & MicrositesBuild Personalised Offers That

Open In Any Smartphone

Optimised Web Forms &

List Management Easily embedded in your own

site to allow opt-ins

Push NotificationsSend push notifications to

anyone with your app

installed on their phone

Multi-Step CampaignsBespoke campaigns and

templates to deliver

personalised and relevant

responses

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What Can We Do For You?

• Our robust technology has been used by major broadcasters and

media clients for over 7 years

• Drive audience engagement and facilitate social interactivity through

competitions

• Incremental revenue generating services integrated with TV

productions

• Platform and services have been audited by Deloitte and other

compliant bodies

• High capacity throughput for interactions, voting and transactions on

a global scale

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Example of Campaign Promotion

Pre - show Live – on air/during recorded show Post – in show

SMS confirmation of entry

Re-activation, cross-sell / up-sell

audience

Celebrate the winners!

Interactive user-profiling, targeted

SMS pushes

Simple, clear on-air call to action

3for2 or 6for4 mechanic-higher

ARPU

Short time to prize allocation

- Increase perceived value

On air and online promotion

Social Media interaction

Use mobile to receive viewers

comments. Build up hype prior to live

campaign!

Web – promote competition SMS entry

online

Web – promote competition SMS entry

online

Advertise the show and competition via

social media channels

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• Cash prizes work

• Relevant prizes

• Increase perceived value with spot prizes

•Frequency, duration and clarity of exposure!

• Presenter involvement

• Cross-channel promotion

• Post-show (last chance reminder)

•The right price point

• Contextually relevant competition

• Promotion in middle of show

• Variety- use prize-draws and competitions

The Format

The Marketing

The Prizes

The Call To Action

We Will Help You Keep The Campaigns Effective

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Revenue Generation - Competition Apple a Day Concept – Daily competition to win a brand new Apple device (e.g. iPad Air)

On-air Call to Action

Cross-Channel Promotions

Competition Example:

Which football team came runners

up in the 2014 FIFA World Cup in

Brazil? Is it:

a) Brazil

b) Germany

c) Argentina

d) England

Text the word APPLE followed by a

space and you’re a, b, c or d

answer to 87474. Texts cost £1.50

plus your standard network rate

and the winner will be announced

at the end of tonight's show.

3 For 2

Mechanic

Thanks! Enter

again now for

more chances to

win & a FREE 3rd

entry! Txt APPLE

to 87474 (Cost

£1.50+SNR) T&C

@ mfr.co.uk

Free Message

Prize!

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Case Study - Bauer

Objective

mGage was tasked to deliver an innovative campaign to increase user

engagement across 4 Bauer stations; Forth One FM, Clyde One, Key 103 &

Rock FM.

Solution

mGage successfully delivered a platform to generate incremental revenue by

utilising retargeting campaigns alongside on-air call to action

• Premium SMS Competitions

• Mobile Marketing

• Profile Analysis

• Profile Segmentation

Result

• Additional 40% revenue generated by marketing campaign

• Total revenue generated: £158,460

• Overall campaign delivered above target (13%)

FreeMsg: £20K could be

yours with Key 103's

Every Day Is Payday

BONUS.

Click

www.key103.co.uk/bonus

for the question and

T&Cs.

ToOptOutReply: STOP

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Customer receive a confirmation text

plus an offer for 3for2 entries

Customer enter a competition to win a

prize. Competition information can be

found on the website and on TV

commercial

TV answer A

Thanks! Enter again

now for more chances to

win & a FREE 3rd entry!

Txt TV to 87474 Cost

£1.50+SNR) T&C @

nowtv.co.uk

User Case – Premium SMS for competition

THANK YOU

Stay in-touch with the latest technology and services to fuel your business at

www.mGage.com or contact us at uksales@mGage.com