7/25/2019 ReThink Documentary Style Guide (1)
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AcademyofStorytellers.com #StoryDriven@StoryandHeart
Take the time to do your research, and really listen to your
client. Ask deep and meaningful questions to learn moreabout your
client and the message of the filmtheir Why.
1. On the following page, brainstormall keywords that come to
mind, inspired by what you learned fromlistening.
2. Then, organizeyour words into groupsthose that are conveying
a similar sentiment or meaning. You might
also find there are holes, things that should be expressed but
havent been. Pull in any other single words thatmight fill these
holes in. Ask yourself: What is missing? This should round out your
list.
3. Finally, refinethe groups until you have your top five
groups. Then, distill the one strong word that bestrepresents the
concepts of each cluster.
These will be your 5 keywords that will give your team focus,
your client a goal, and you creative control.
Keywording Exercise
