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Retargeting For ALL!How, When, And Where To Retarget
People Who Visit Your Page, But First…
Why You Need To Retarget1. The average Web site
conversion rate is a little more than 2 percent…
2. Retargeting can boost ad response by up to
400 percent.
Data Collected From: http://www.cmo.com
Why You Need To Retarget3. The Average Click Through Rate for display ads is 0.07 percent, and the average click-through
for retargeted ads is about 0.7 percent.
Let’s make that easier to see…Display Ads: 7% versus Retargeting Ads: 70%
Data Collected From: http://www.cmo.com
Are You Convinced Yet?
So How Do I Do This?I know that part of the curriculum for this
workshop is “building your capture page.”
You’re Going To Retarget NON-Subscribers
Meaning those who’ve visited your capture page but did NOT subscribe to receive your
offer.
Step 1: Create The Pixel
Step 1: Create The Pixel
Agree, And Sign Your Life Away… ;)
Step 1: Create The Pixel
Copy This And Let’s Head Over To Your Capture Page…
Step 2: Place The Pixel
1
2
Step 2: Place The Pixel
Paste Here
Step 3: Build The Ad
Link Back To Capture Page
Step 3: Build The Ad
Search “Confused”
Step 3: Build The Ad
Specificity + CTA = Perfect
Use CTA Button!
Step 3: Build The Ad
Search For Your Custom Audience
Leave Alone
Step 3: Build The Ad
Name it
Set Budget
Done.
Everyone Get That?
Get The Slides At…
nickhaubner.com/slides