Retainly Technologies LLP - Fx empire · ignored for other Internet-Based businesses like SaaS products, Online Media Publishers, Online Marketplaces, Online Job Portals, Online Communities,

CONFIDENTIAL

Retainly Technologies LLP

Complete Marketing Automation Platform for Online Businesses Whitepaper

Prepared 17th October 2017

Last Updated 29th Oct 2017

Version: Final 1.3

Contact Information Soujanya Kurelly

[email protected]

https://retainly.co

3rd Floor, Radha Madhav Complex, Madhapur, Hyderabad, India

5457 Banfield Dr, Sacramento, CA 95835, United States


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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Legal & Compliance

Unauthorizedreproductionordistributionofthisbusinessplanoranyofitscontentsinanyformorunderanycircumstanceswithoutpriorwrittenconsentis

prohibited.Theinformationcontainedhereinis:(i)providedbytheprincipalfoundersofthebusinessand(ii)publiclyavailablefromdirectories,publications

andwebsites.Insomecases,non-publiclyavailableinformationwasused,includingindependentresearch,studiesorpaidservicesfromindividualsand

organizations.WhiletheinformationsetforthhereinisdeemedbytheCompanytobeaccurate,theCompanyshallnotbeheldliablefortheaccuracyofor

anyomissionsfromthiswhitepaperorforanyotherwrittenororalcommunicationtransmittedtotheRecipientandanyotherpartyinthecourseofits

evaluationoftransactionsinvolvingtheCompany.

Theinformationcontainedintheplanwillrequirecarefulscrutiny,verificationandduediligenceeffortsfromtherecipientsoftheplan.Inaddition,the

analysescontainedhereindonotclaimtobeappraisalsoftheassets,orthevaluationofanyentity.Thebusinessmakesnoguaranteesregardinganybenefits

receivedfromcontributions,northelegal,taxoraccountingeffectsofanytransaction;andthisplandoesnotconstituteanoffertosell,orasolicitationofan

offertobuysecurities.Infurnishingthewhitepaper,theCompanyundertakesnoobligationtoproviderecipientsofthewhitepaperwithaccesstoany

additionalinformationortoupdatethiswhitepaperortocorrectanyinaccuraciesthatmaybecontainedherein.Thereexistssubstantialinformationwith

respecttothebusinessanditsfutureprospects,andthereareasubstantialnumberofrisksassociatedwithacontributioninthebusiness,whicharenotset

forthintheplan.Furthermore,thepotentialfulfilmentof‘forwardlookingstatements’containedintheplanaresubjecttochangeduetounexpectedevents,

marketshifts,orcircumstancesthatcannotbeknownatthistime.

Forwardlookingstatementsarebasedonexpectations,estimatesandprojectionsatthetimethestatementsweremadethatinvolveanumberofeconomic,

business,andnumerousrisksanduncertaintieswhichcouldcauseactualresultsoreventstodiffermateriallyfromthosepresentlyanticipated.Forward

lookingstatementsintheplanmaybeidentifiedthroughtheuseofwordssuchas,butnotexclusivelyto:"expects,""will,""anticipates,""estimates,"

"believes,"orstatementsindicatingcertainactions"may,""could,"or"might"occur.Suchestimatesandprojectionsaresubjecttosignificantuncertainties

beyondthecontroloftheCompany.Althoughsuchprojectionsarebelievedtoberealistic,norepresentationsaremadeastotheirultimateattainability.

Pleasebeadvisedthatthebelowproposedexecutionplan,couldbesubjecttochangeduetolegal,compliance,technologicalorotherfactorswithoutprior

notice.


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Table of Contents

Executive Summary ............................................................................................................... 1

Opportunity .................................................................................................................... 1

Expectations .................................................................................................................. 11

The Retainly Platform ......................................................................................................... 13

Current Technology .................................................................................................... 13

Key Features .................................................................................................................. 14

RETN - The Retainly Token .............................................................................................. 22

About RETN ................................................................................................................. 22

RETN ICO ..................................................................................................................... 23

Execution ................................................................................................................................ 27

Business Model ............................................................................................................ 27

Company ................................................................................................................................ 28

Team ............................................................................................................................... 28

Advisors ......................................................................................................................... 28

Financial Plan ....................................................................................................................... 29


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Forecast .......................................................................................................................... 29

Statements ..................................................................................................................... 31

Appendix ............................................................................................................................... 34

Profit and Loss Statement .......................................................................................... 34

Balance Sheet ................................................................................................................ 39

Cash Flow Statement ................................................................................................... 44

References ..................................................................................................................... 48


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ExecutiveSummary

Opportunity

CompanyIntroduction

Retainly’sCollieisadecentralizedcustomerloyaltyplatforminplainwordsthatprovidesallinternetbasedbusinesseswithaneasyplugandplayloyaltysystem.SinceallInternetbusinessesarenotsame,Colliehasbeendevelopedkeepinginmindtheflexibilityneed.Customerscancreatetheirowncustomeventsandsetuparewardforeachoftheircustomevents.Collieautomaticallytrackstheseeventswithreferencetoeachcustomerandallocatesrewardpoints.TheserewardpointsarethenassociatedwiththeRETNTokenCointhatcanbeexchangedforcashortradedforETHandBTC.TheentireeventtrackingandcryptocurrencybackendaremanagedbyRetainly.Retainlyistheworld'sfastestgrowingMarketingAutomationPlatformwhichhasmonolithicmodulesforLeadGeneration,LeadEngagement,andLeadConversion.ColliecreatesthelastmileofCustomerRetention.Retainly'sproprietarymachinelearningtechnologyhasbuiltanalgorithmforpredictiveanalytics.ThisAIalgorithmautomaticallyassignsadynamicscorebasedonthecustomer'sbehaviourandengagementwiththecompany.ThisCustomerEngagementScorecanalsobeusedbyCollietorewardcustomers.Needlesstosay,thebiggestchallengeofallinternetbasedbusinesseshasbeeninreducingchurn,cross-selling,andup-sellingtoexistingcustomers.Whilethemarketprovidestoolsthatanalysecustomerbehaviourandprovidecohorts,pivotcharts,andstatisticalanalytics,Colliegoesamilefurtherincreatingactualvalueforthecustomerstobecomeloyalwithsuchinternetplatforms.


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TargetMetrics

RetainlyhassetitstargetmetrictobenefitbothMarketerswhosignupfortheplatform,aswellasthecustomersofthesemarketers.

• Marketersshouldbeabletofundtheirwalletswithin2hours.• ThecustomersofthemarketersshouldbeabletoseetheirRewardPointsinReal-

Time.• Thecustomersofthemarketersshouldbeabletoredeemtheirtokensintotheir

walletswithin2hours.• LedgerReportsforbothmarketersandtheircustomerstobeupdatedevery24

hours.

Retainly’stechnologyisutilizedtoprovideabetteruserexperience,offeringbothmarketersandtheircustomers,asimpleandfastonlineprocess,andwhichismostlyautomated.UsingEthereumblockchain,themarketer’scontractissecure,transparent,immutable,censorshipresilientprovidesfullaudit,anduser-friendly.Itisgeneratedforeachindividualcustomercontractutilizingno-codetechnology.Sinceeachsmartcontractisfully-customisedandsimplified,itismucheasiertounderstandandwithoutambiguity.

Moreover,rewardsarenolongerlimitedtobeingredeemableatlocalstores.Suchrewardsarealsonotenforcingthecustomertoredeemadiscountforsubsequent“unnecessary”purchasesbythemarketer.Customerswillgettheirtrustbackonthemarketer,andontheoverallLoyaltyMarketplace.Retainlyutilizesself-executingandenforcingsmartcontractstoeliminatethepossibilityoffraudbybothparties.TokenswillbeboughtbymerchantsandheldinescrowbyRetainlyinordertoensureadequatefundstopayaffiliatesfortheirservices.Oneachconversion,thepredeterminedamountoftokenswillinstantlybepaidintotheircustomer'swallet.

Problem

NoLoyaltyMarketingPlatformsforInternet-BasedBusinesses.WhenitcomestoLoyaltyMarketing,thecurrentworldisfixatedonlyoneCommerce&Retail.WhileLoyaltyMarketinghasbeenabigsuccesswitheCommerceandpeggedto


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becomeaUSD4.0Billiondollarmarketby2020,customerretentionhasbeentotallyignoredforotherInternet-BasedbusinesseslikeSaaSproducts,OnlineMediaPublishers,OnlineMarketplaces,OnlineJobPortals,OnlineCommunities,AlternativeFintech,andmore.LoyaltyMarketCapitalisationItisfairtoestimateanotherUSD4.0Billionfortherestoftheignoredmarkets,takingtheLoyaltyMarketingpotentialtoamassiveUSD8.0Billionindustry.ThisessentiallymeansthatUSD8.0BillionDollarswillbetransactedfromB2C,orB2Bmerchantsandcustomerseveryyear.

Thetotalmarketcapitalisation(marketcap)ofcryptocurrenciescontinuestogrow,recentlysurpassing$170billionandhittingafresh,recordhigh.-Forbes.

Retainlyhasthecapabilitytocapture5%oftheCryptocurrencymarketsharewithinthe

next3years,whichiscompletelyvirginasoftoday.

Solution

RetainlyMarketingAutomationplatformwascommerciallylaunchedinMay2017andhasbeenoneofthefastestgrowingmarketingautomationplatforms.Retainlyacquired320CustomersduringitsBetareleaseinApril2017,150customersduringitscommerciallaunchinMay2017.Sincethen,Retainlyhasbeenadding250newcustomerseverymonthand


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growingatarateof72%monthonmonth.

Retainlyhasbeendesignedtocatertotheentiredigitalmarketinglandscape,startingfromLeadGeneration,toLeadEngagement&Conversion,toCustomerRetention.TheCustomerRetentionBlockcurrentlyhasAIdrivenbehaviouralmarketing,whichwillbeaugmentedwithVirus-TheViralReferralmarketingplatform,andCollie-TheLoyaltyMarketingPlatform.

LearnMoreaboutVirus.

LearnMoreaboutCollie.

BothVirus&ColliewillcreatetheopportunitytorewardcustomersusingCryptocurrency.

Retainly’svisionistobuildadecentralisedmarketingautomationplatformandbringdistributedappstothemainstream,withextremelyeasyanduserfriendlytoolsthatwillmakemoreandmorepeopleuseCryptocurrencies.

Retainly'sMissionistogiveatleast1Cryptocointoeveryadultcitizenofthisplanet.


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Retainly'sColliewillbeadisruptiveforceintheLoyaltymarketingspacebyleveragingthefollowingbenefitsoftheEthereumblockchain:

• Smartcontractswillgovernthefulfilmentofconversioneventseliminatingdisputesoneventtriggers.

• Allrevenue&eventdatawillbeaddedtotheblockchain,creatinganimmutableaudittrailthatallowsbrandstoauditandholdmerchantsaccountableforfraudulentbehaviour.

• Rewardpaymentswillbeissuedautomatically&instantlyeliminatingpaymentdefaults.

• Merchantswillpre-populatetheirRETWalletswithpre-definedlimitssetforauto-renewalthatwillreduceanycashflowissues.

BenefittoMerchants

• Merchantsandonlinebusinesseswillnowbeabletoaccesseasyandaffordableloyaltyprogramplatform.Theywillhaveonemonolithicapplicationfortheirendtoenddigitalmarketinginitiativesandautomationrequirements.

• InternetBusinesseswillbeabletorewardtheirloyalcustomersoriginatinginanypartoftheWorldwhichwillmakethemaccessesaglobalmarketinstantly.

• Colliewilltakeoutthepainoftroublesomeandherculeanstrategies,tactics,andtasksforcustomerretention,andputtheirretentionprogramonauto-mode.

• Suchbusinesseswillwitnessanautomaticmultiplicationofrevenueduetodrasticallyreducedcustomerchurn.

• Theircustomerswillgethabituatedwiththeirplatformandservicesduetothelucrativeincentives.

• Retainlywillsetanewstandardofloyaltymarketingandcustomerretention.

BenefittotheirCustomers

• Thecustomersofsuchonlinebusinesseswillberewardedtousethemerchant'ssolutions.

• Theywillbeabletopracticallywaiveoftheirplatformfeesifany.• Customerswillnothavetoforcefullypurchaseanewproductonlytoredeemtheir

loyaltypoints.• Customerswillreceivecashequivalentsthattheywillbemorethanhappytospend

astheylike.


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Market

TheCurrentMarketScenario

ThemarketverticalsofMarketingAutomation,ReferralMarketing,andLoyaltyMarketingshowaPositiveGrowthSign.TheNormalIndexisalsoaboveaverage.Significantactiveinvestmentsareinthisspacealready.


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MarketingAutomation

Overthelastcoupleofyears,moreandmorecompaniesareadoptingMarketingAutomationTechnologyandseeingsignificantincreasesintheirCustomerengagementandconversions.

AdoptionandMarketGrowthofMarketingAutomation

By2014,therearenearly11timesmoreB2Borganizationsusingmarketingautomationthanin2011.

By2017,51%of(B-B&B-CCompanies)marketingleaderscurrentlyuseMarketingautomationfortheirbusiness.21%areplannedtouseMarketingautomationwithinthenexttwoyears.

Byleveragingautomation,Marketersareabletounderstandtheircustomersandsendrelevant,personalizedcommunicationusingdifferentchannels.

75%ofcompaniesusingmarketingautomationseeanROIwithinayear.91%ofthoseusingmarketingautomationsayMarketingAutomationis“veryimportant”tothesuccessoftheirbusiness.


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ReferralMarketing

Comparedtotraditionaladvertising,apositivereferralfromahappycustomerisoneofthemostvaluableformsofmarketing.

84%ofB2BDecisionmakersstartthebuyingProcesswithaReferral.

64%ofMarketerstrustthatWordofMouthisthemosteffectiveformofMarketingintheirbusiness.

69%ofMarketersReportFastertimetocloseadealwhenitisreferred.

59%ofMarketersreportthatacustomerwhoonboardwithreferralhasHigherLifetimeValue.


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LoyaltyMarketing

Acquiringnewcustomersis5Xmoreexpensivethanretainingtheexistingcustomers,increasingCustomerRetentionby5%willboosttheprofitupto25%to95%

MostofthebusinessesconsidertheirLoyaltyProgramstobeaTop-threeStrategicPriority

73%ofcustomersaremorelikelytorecommendcompanieswithstrongloyaltyPrograms.Whereas75%ofcustomersbelievethatLoyaltyprogramsarepartoftheirrelationshipwiththebrand.


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TargetMarket

• SaaSProductCompanies-Intuit,Adobe,Slack,andthousandsmore.• AlternativeFintechCompanies-Coinbase,Bitpay,Square,PayPal,Stripe,and

thousandsmore.• MediaPublishers-Forbes,TNW,Inc,andthousandsmore.• eCommerce-eBay,Etsy,Amazon,andthousandsmore.• OnlineMarketplaces-Alibaba,TradeKey,Doba,andhundredsmore.• OnlineJobPortals-Monster,Indeed,Glassdoor,Linkedin,andthousandsmore.• SocialMediaNetworks-Facebook,SnapChat,Instagram,Twitter,VKontakte,and

hundredsmore.• OnlineCommunities-Stackoverflow,Github,Codeproject,andthousandsmore.• OtherInternet-BasedUnicorns-Airbnb,Yandex,Google,Mail.ru,OK.ru,and

thousandsmore.


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Competition

RetainlyMarketingAutomationfacesstiffcompetitionfromfollowingCompanies.However,RetainlyhassuccessfulcustomerstorieswhohavemigratedfromboththeseplatformstoRetainly.MailChimp-AnnualRevenue$400MillionIntercom-AnnualRevenue$80MillionCurrentAdvantagesofRetainlyoverthecompetitors

1. BothCompetitorsdonothaveaLeadGenerationandGrowthHackingTool.RetainlyhasNotif.

2. MailChimpdoesnothaveLiveWebsiteChat,RetainlyhasChatterbox.Intercom’slivechatsystemdoesnotintegratewithSlack,whereasChatterboxdoes.

3. BothCompetitorsdonothaveaViralReferralMarketingEngine,RetainlyhasVirus.4. All3companieshaveDripMarketingandBehaviouralMarketingCampaigns,but

Retainlyistheeasiestamongallthe3.5. Retainlyplatformpricingis1/5thofthatofMailChimporIntercom.

FutureAdvantagesofRetainlyoverthecompetitorsWithCollie,Retainlywillbetheworld’sfirstMarketingAutomationplatformtohaveadecentralizedLoyaltyApplication.EveryInternetBasedbusinesswillneedCollietoautomaticallymanagecustomerretention.

Expectations

Forecast

Betheendofourfirstfinancialyear-31stMarch2018,Retainlywillmakeaprofitof22%generating$12millioninrevenue.Inthefollowingyears,Retainlywillgrowattherateofmorethan200%yearonyear,maintainingsignificantlyhighprofitability.


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FinancialHighlightsbyYear

FinancingNeeded&Deployment


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TheRetainlyPlatform

CurrentTechnology

Technology

TheColliearchitectureisahighlyscalableandrobustcombinationofthelatesttechnologyadvancesinblockchain,user-experience,clientandserversideapproaches.

Blockchain

Ourmarketplaceleveragesblockchaintechnologywhichoffersallparticipantsconsistent,sharedandsecureprocesses.Thenatureofthedecentralizedblockchainallowsacompletelytrustlessinteractionbetweenpartieswhichremovesthird-partycostsandcommissions.

OurplatformleveragestheEthereumblockchainanditssmartcontractswhichprovideacomprehensivedevelopmentenvironmentandalargecommunity.

Private,High-PerformanceStorage

Inordertoprocesscertaintransactions,privateandconfidentialinformationisrequiredtobestoredandexchanged.OurstorageisasecuredMySqldatabase.Itcomplementstheblockchainnetworkbyprovidingfastaccesstodatasuchastransactionrecordsorotherconfidentialinformation.Multiplelevelsofsecurity,externalauthentication,andstrongusageprofilingareincluded.

ApplicationStack

Theuserinterface(“UI”)isimplementedusingBootstrapframeworkwhichisfastandresponsive.WeuseaPHP7backendwhichhandlesmostofthebusinesslogic.ThePHP7andBootstrapcombinationhasproventobeaveryfast,lightweightandrobustapproach.

ThiswebUIrendersresponsivelyondesktopsandtabletsandaspartofourroadmapwe’redevelopingamobileapp,totakeadvantageofthenativephoneandtabletcapabilities-mostlikelyIonicwillbeusedbutsubjecttochange.

Thebackendcomposesoftwodatabases:Ethereumblockchain,andMySql.


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1. EthereumVirtualMachinehandlesblockchaindataincludingsmartcontractsforeachcustomercontractandassociateddocumentation.

2. MySqldatabasehandlesfastandmission-criticalstructureddata,especiallydatathatrequiresguaranteethattwoormoreupdateseithersucceedorfailasanatomicunit.

DigitalOceanprovidesthisinfrastructureandtheirlow-codetechnologytoenableustobuildourno-codegenerationofsmartcontractsandmarketplace.

DataandAPIServices

Fewpartsofoursoftwarewillbeopensource,availabletoothersolutionvendorstouse.Bydoingthisweaimtocreateastrongecosystemandwithanactivecommunityofadopters.YoucanaccesstheliveAPIendpointsofRetainlyhere.http://docs.retainly.apiary.io/

KeyFeatures

ContactManagement

ContactCRM:Retainlyprovidesarichinterfaceforeachandeveryofyourcontact.Thisinterfaceincludesallcontactdetailsincludingtheirsegments,Tagssocialprofiles,thecampaignsthattheyhavereceived,theiropenandclicksstatusofcampaigns,theirCustomerEngagementScore,theirRankandmore.

ContactTrackingScript:Retainly’strackingscriptalsohasinbuiltAPItotrackandmonitoryourcontact’sbehavioursandevents.ContactConnectensuresthatyournewSubscribers,Leads,Customersareallautomaticallytrackedwithoutanymanualintervention,andfromeverypossiblelocation.

ContactFilter:RetainlyhasStaticandDynamicFilters,asyouchoosethesefilters,thecontactpagewillautomaticallyshortlistanddisplay.ThesecontactscanbeaddedtoSegments/Tagsusingmulti-functionbuttons.

Ex:LastseenFilterisaDynamicsegment,thecontactsofthechosenfilterkeepsupdatingwithnewcontacts.Whenyoushortlist&addthosecontactstoasegment,thecontactinformationofthissegmentkeepsonchanging.

Static&DynamicLists:Segmentationisaverycriticalcomponentintheintelligentmarketingautomationsystem.Thebetteryoucansegmentyourcontactbase,thebettermarketingresultsyouwillget.


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Staticsegmentsarecreatedusingstaticpropertiesofacontact.SuchasContactSource,LastName,SignupDate,FirstSeen,Country,City,TimeZone,OperatingSystem,andmore.DynamicSegmentsarecreatedusingdynamicpropertieswhichkeepchangingovertime,andsodoesyourcontactsintheseDynamicSegments.SomedynamicpropertiesareLastSeenDate,EngagementScore,Rank,Revenue,Plan,WebSession,andmore.

TagscanbeusedtocreateMicroSegments.Forexample,acustomercanhaveaTagnamed“Event”whichtellsusthatthiscontactwascapturedfromanEvent.However,thiscontactisalsoaCustomerandispartofaPaidPlan.WhiledesigningacampaignfortheList“PaidCustomers”youcanincludeorexcludethistag“Event”,whichwilleithersendornotsendthecampaigntothiscontact.UsingtheTagisonlylimitedtothemarketer’simagination.

Purging&Suppression:Automaticallysuppresscontactswhoseemailidsbounceorareincorrect.AuniquefeaturecalledPurginghelpsmarketerspurgecontactsmanually,contactsthatarenotresponsivetoyournotifications.

EmailValidation&Cleaning:EmailVerificationandValidationisanecessaryevil.Basedonstatistics,youropt-insubscribersmaystopusinganemailaddress1inevery20.Thatmakesitveryimportantforyoutoensurethatyourlistremainsvalidandupdatedevery6months.Identificationandremovalofaninvalidemailaddressareessentialwhenyouareplanningtosendanybulkemailcampaignslikenewsletters.

Retainlyhasreadyintegrationswith5+EmailverificationandvalidationProviders,youcanactivatethemwithin30secondsandstartvalidatingyourcontacts.

RichContacts&BuyerPersona:RetainlyhasbuiltthefirstBuyerPersonaautomationtool.EverycontactinyourRetainlycancapturetheirSocialinformationincludingtheirinterestsusingSimpleAPIintegration.FullcontactAPIcapturesallthepossibleinformationlikecustomerbio,designation,andsocialsitesincludingtheirinterests.

AllyourcustomerswhohavethesameinterestwillbeautomaticallytaggedundersameTagswithintheRetainlyaccount.Thiswillhelpyoutosendthemtherelatedseriesofcommunicationsbasedontheirinterestareas.

CustomerRank:Retainly’sproprietaryalgorithmautomaticallycreatesauniqueRankforeverycontactinyourlist.

CustomerEngagementScore:Retainly’sproprietaryalgorithmautomaticallycreatesadynamicengagementscoreofeverycontactinyourlist.ThisscoreisusedforPredictiveAnalyticsandhelpsyoutopredictwhichcustomerismorelikelytopay,andwhichcustomerislesslikely.Youcanfocusyoursaleseffortstoconvertmorelikelycustomersratherthanwastingtimewiththelesslikelycustomers.


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LeadGeneration&Tracking

Thissolutionprovidesallthetoolstoeffectivelymultiplyleadgeneration,tracktheleadsautomatically,knowmoreabouttheirLeads,identifyhighlyengagedleadsandinteractwithleadsusingLiveChat.

Chatterbox:LiveChatwithwebsitevisitorsstraightfromtheSlack,Chatterboxbotthatcanfilterunwantedchatterswastingtime,itwillalertafterthevisitorhasenteredtheircorrectemailID.TheseCustomercontactswillbeautomatedwithintheRetainlyaccounttoretargetusingDripcampaigns.

Notif:Notif,asimplegrowthhackingtool,whichincreaseswebsiteconversionsby30%atleast.Expectphenomenallymoreleadsinaveryshorttime.Notifdisplaysgenuinesignups,purchases,subscriptionsonthewebsiteinreal-time,creatingananxietyforwebsitevisitorstodothesame.Instantresultsguaranteed.

WordPressPlugin:AFreeWordPresspluginthathelpsyoucreateSubscriptionformsandhelpstocapturethesubscriber.Checkthisfordetailedinfohttps://goo.gl/eUVDFF

PromoBox:WordPressandnon-WordPresswebsitescancreateSegmentbasedSubscriptionformsandembedinthewebsite/Blogtocapturetheuserinformation.TheseareusedbymodernmarketersasContentupgradetoenticeemailsubscribers.

CampaignManagement

WhenyouhavestartedgeneratingsufficientLeads,yournextconcernishowtoconvertthem.Nurtureandengageyourleadsusingmulti-channelcommunicationblastsandautomaticDripMarketingCampaignsusingeMail,SMS,Push&In-AppNotifications.

SenderActivation:TraditionalemailmarketingsolutionssendemailsusingasharedIPpool.Ifsomeothercustomerissendingspamemails,itblackliststheIPandyouremailopenratesstartfalling.Retainlyallowsyoutouseyourownemaildeliveryserverssothatyouareinfullcontrolofyouremaildelivery.

Retainlyhasreadyintegrationswith7+TopEmailserviceproviders(Ex:SMTP,Postmark,Mailgun,Pepipostandmore),18+TopSMSServiceProviderswhichwilltake30secondstoactivateandstartusingit.

TemplateDesigner&Repository:RetainlyprovidesabeautifulTemplateDesignerwithbuilt-inPersonalisation.Youcandesignandsaveasmanytemplatesasyouwant,allwithPersonalisationfields.Retainlysupportsmorethan20personalizationfieldsthathelpmake


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yournotificationsverypersonalandrelevant.TemplatescanbedesignedforEmail,SMS,In-apporPushNotifications

BlastCampaigns:ThisisablastcampaignofEmail,SMS,PushandIn-AppNotificationsthatcanbesenttoalargenumberofrecipientsfilteredbyyourchoiceofSegmentandmicrofilteredwithyourchoiceofTags.

Boost:AuniqueBoostFeatureallowsyoutoresendyourcampaignstoonlythosewhohavenotopenedtheemails.

DripCampaigns:Dripscansendtimedelayedemails,SMSorevenpushnotificationsautomatically.DesignitonceandletRetainlyautomaticallymanageyournotifications.Dripscanalsobeusedas“auto-responders”foraList.

CampaignLevelAnalytics:Retainlyhasbeendesignedforenhanceduserexperience.Analyticsisbuiltintoalmosteverymoduleanddisplayedinherently.CustomerEngagementScore&RankareArtificialIntelligencemodellingalgorithmsthatautomaticallygeneratebasedonyourcustomerbehaviourandengagementwithyourproductorservice.Thisisvisiblefromeachcontactview.EverycampaignsentshowsaninbuiltanalyticsonmouseoverwithdetailslikeOpenRates(OR),ClickRates(CR)andClickThroughRates(CTR).

Behavioral

AdvancedStagecompaniesareworriedaboutcustomerchurnrates,andarealwaysattemptingtocross-sellandupselltotheirexistingcustomers.Sendreal-timeBehavioralmarketingcampaignstoactivateyourdormantcustomers,guidethemtoimprovedcustomersuccess,andcross-sell/up-selltomultiplyyourrevenues.

CustomEventTracking:Thesecampaignsaretriggeredbasedonconditionscreatedbythemarketer.RetainlyprovidesallpossibleconditionscenariosthatcanfitanyInternetBasedbusiness.Thesewillrequireeventstrackingscriptenabled.

AdvancedConditionTriggers:Multi-levelconditionalformattingtosuitanypossiblescenarios.Easytouseanddesignedfornon-developers.

BehaviouralMarketingCampaigns:Sendautomatedtriggercommunicationstoyourcontactsbasedonyourcustomconditionsandtrackingevents.

Multi-Channel:Sendbehaviourdrivennotificationsusinganyorallofavailablechannelsofcommunication.Email,SMS,PushNotifications,andIn-appnotifications.


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GlobalAnalytics:DetailedCampaignanalyticsbothataglobalmarketingperformancelevelandatamicrocampaign,SegmentLevel.

Integrations

CustomerSource:ReadilyavailableintegrationsarewithIntercom,Woopra,MixpanelandWordpress.RetainlyalsohasitsownAIBasedTrackingSystemwhichcaneasilycaptureallcontactinformationfromyourwebsiteorapplication.

EmailServiceProviders:RetainlyhasreadyintegrationswithPostMark,AmazonSESand7+TopEmailserviceproviders

SMSServiceProviders:RetainlyhasintegrationswithPlivo,Nexmo,Msg91and18+TopSMSServiceproviders

EmailverificationandValidation:RetainlyhasintegrationswithNeverBounceand5+otherEmailverificationandvalidationserviceproviders.

PushNotification:RetainlyhasanintegrationwithOneSignal

OtherIntegrations:RetainlyhasintegrationwithFullContact,CreateCustomerPersonaswithaSingleClickusingFullContactAPI.

GlobalAnalytics

Real-TimeActivity:NumberofEmailssent,numberofopenedEmailcount,numberofClicks,numberofunsubscribed,numberofBouncedemailcount.

CampaignAnalytics:

CampaignSent:

ViewDay,Week,MonthwisedetailedcampaignanalyticssuchasSentcount,OpenCount,ClickcountandBouncecount.


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ListGrowth:ViewEnteredandExitedsegmentcount.


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BusinessAnalytics:ViewTotalcontacts,TotalActiveContacts,PurgedcontactsandMonthlyActiveUsers.

GlobalView:ViewthenumberofcontactsinformationCountry-wise.

Roadmap


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RETN-TheRetainlyToken

AboutRETN

TheRETToken

TheRETNTokenisusedtopowertheCollieplatformandworksasameanstorewardorgetrewardedforReferralMarketingandLoyaltyMarketingprograms.TheMerchantdecidesthepointforeveryactivityperformedbytheircustomers.TheMerchantalsodecidesthevalueofeachpointbasedonRETNexchangerate.MerchantsfirstpopulatetheirCollieplatformbypurchasingRETN.TheircustomersautomaticallygettoseetheirRewardPointsinreal-timeandcanchoosewhentoredeemitfromtheirWalletbyclickingabutton.Asthemerchant’swalletdepletes,theygetautonotificationstopopulatetheirWallet.Alternatively,theycanalsochooseamaximumthresholdofauto-populationintotheirWallet.

InthefutureRoadmap,RetainlywillalsoallowmerchantstosubscribetoRetainlyplatformusingRETN.

Example:

Definitions:

Merchant:Airbnb

Customer:AnAirbnbcustomer

Event:AneventcouldbeassimpleasaSignup,Login,PageViewed,orsophisticatedlikeitempurchased,referralcount,andmore.

1. AnInternet-BasedBusiness(Airbnb)SignupsupwithRetainly.2. AirbnbstartscapturingtheircustomeventsusingtheRetainlyTrackingScripts.3. AirbnbthensetsupthevalueoftheirPointsasperRETNtokens.4. AirbnbthensetsuptheirPointsforeacheventand/orreferralreward.5. AirbnbthenloadstheirCollieWalletbypurchasingRETNtokens.6. AirbnbthenClicks“ActivateCollie”tostarttheirrewardsandloyaltyprogram.


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7. Airbnbgetsanembeddablescriptthattheycanpasteintotheirapplication>AirbnbMyAccountmodule.

8. ThisscriptwillautomaticallydisplaypointsandtokensearnedbytheAirbnbcustomerwhentheylogintotheirAirbnbaccount.

9. ThescriptwillalsodisplayafieldwherethecustomerofAirbnbwillbeaskedtolinktheirWallet.

10. Airbnbcustomerwillbeabletosee“RedeemRETN”buttonwhichwillwithdrawtheiravailableRETNintotheirownWallet.

AutoGasFeeHandling

BothMerchantsandtheircustomersdonotneedtoworryaboutgasfeesinEther.RetainlychargesasmallTransactionFeeandtheGasfeeswillbetakencareoffromthattransactionfee.

RETNTokenBurn

Ofalltokensgeneratedbytheplatform,theportionnotsoldisburnt.ThisintroducesapredictableandeffectiverewardstructureforusingRETN.TheremainderisreinvestedintheoperationandgrowthoftheplatformasperprovidedDeploymentPlan

GettingRETN

RETcanbeboughtfromtheRetainlyplatformorfrommosttokenexchanges.PurchasersofRETpayinginEthereum(ETH)willdirectfundsintomulti-signaturecoldwalletsspecificallydesignedforthecrowdsale.

RETNICO

RETNCrowdsale

RETNwillbeissuedduringourcrowdsale.Oncecompleted,nofurthertokenswillbegenerated.ThePubliccrowdsalewilllastfourweeksfromthe15thDecember201712:00pmGMTtothe15thJanuary2018at12:00pmGMT.

Amaximumof1,000,000,000RETNtokenswillbegenerated,ofthose150,000,000tokenswillbekeptasreserve,50,000,000willbeallocatedtoBountyPrograms,150,000,000willbesoldduringPreICO.

Amaximumof650,000,000RETNwillbesoldduringtheCrowdsale,anyremainingtokenswillbeburned.


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RETNPricingModel

Ourlaunchingpriceformulaisbasedonthebasepriceplusfivetiersdiminishingincentivebonusesrepresentinganormaldistributionwithastandarddeviation.Thebasepriceof1RETNisequalto0.00083085ETH.

RETNPresale

Thepresaleisscheduledtolasttwoweeksfromthe7thofNovember201712:00pmGMTtothe30thofNovember2017at12:00pmGMT.RETNwillbesoldatabonusof40%tostartandwillreducetoa32%bonusduringthe2ndweek,reducedto25%bonusduring3rdweek.TotalRETNTokensallocatedforPresaleis150,000,000.00

MinimumRETNPurchaseduringPresaleis35ETH

RETNPublicCrowdsale

ThePublicCrowdsaleisscheduledtolast4weeksfromthe15thofDecember201712:00pmGMTtothe15thofJanuary2018at12:00pmGMT.RETNwillbesoldatabonusofWeekly


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Tiers.TotalRETTokensallocatedforPresaleis650,000,000.00andnosegregationofallocatedtokensforanytierwillbeapplied.IfallRETNTokensaresoldpriortothescheduledCrowdsaleclosure,thecrowdsalewillshutdown.

RETNBonusModel

Thereare3bonustiersforthePresaleofICOandthereare4bonustiersforthePublicCrowdsale.Thepriceforeachtieriscalculatedonabonusmodelandthedistributionofthetiersisbasedonafirst-come-first-servebasis.Earlyinvestmentwillbenefitfromthehighestbonus,whichwilldiminishdownto2%bonusatthelasttier.

PresaleBonusTiers

Thereisnosegregationonthenumberoftokensallocatedineachtier.

PublicCrowdsaleBonusTiers

Tier Week Bonus %

1 1 20%

2 2 15%

3 3 7%

4 4 2%


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Disclaimer:Retainlyreservestherighttochangethenumberoftokensinthetiersbeforethecrowdsalebegins.However,thisWhitePaperwillbeupdatedaccordinglyandapublicnotificationsentonallourSocialChannels.

RETNMinimum

Theteamhaspre-determinedaminimumgoalof2000ETHthatrepresentstherunwaynecessaryfortheCollieplatformtobecompletedandreleasedwithminimumfunctionality.

RETNDistribution

• CrowdsalePool:maximumof800,000,000RETN.(IncludesPresaleandPublicICO).• RetainlyReserve:100,000,000RETN.Thisportionwillbeallocatedtoreward

advisors,earlyadopters,bountyprogramsandprovideliquiditytothemarketifrequired.

• RetainlyTeam:100,000,000RETN.Thiswillbeallocatedtofoundersandteam.Tokenswillbelockedfora6-monthperiodinamulti-signaturewallet.

BudgetAllocation


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Execution

BusinessModel

RevenueSources


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Company

Team

Advisors


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FinancialPlan

Forecast

Keyassumptions

ThekeyassumptionsfortheFinancialForecastarebasedonfollowing:

1. Thecurrentcustomeracquisitiongrowthrate.2. TheeffectofinvestingthementionedMarketingBudget.3. Therealisticfactorsofcurrentandfuturecountofpotentialcustomerbase.4. Nomajorcountryissuesabanoncryptocurrencies.(NotincludingChinaatthe

moment).

RevenuebyMonth


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ExpensesbyMonth

NetProfit(orLoss)byYear


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Statements

Projected Profit and Loss

FY2018 FY2019 FY2020

Revenue $125,978,905 $471,135,258 $2,233,704,639

Direct Costs $25,153,169 $89,983,019 $435,781,938

Gross Margin $100,825,737 $381,152,239 $1,797,922,700

Gross Margin % 80% 81% 80%

Operating Expenses

Salary $5,118,000 $5,826,360 $6,639,305

Employee Related Expenses $1,023,600 $1,165,272 $1,327,861

Rent $48,000 $130,000 $150,000

Utilities $12,000 $24,000 $26,000

Housekeeping $6,000 $6,000 $6,000

Travel Costs $143,000 $480,000 $560,000

IT and Computer Maintenance $62,000 $70,000 $100,000

Office Supplies $26,500 $60,000 $80,000

Legal & Professional Fees $629,895 $2,355,676 $11,168,523

Marketing $46,612,195 $174,320,045 $826,470,717

Total Operating Expenses $53,681,190 $184,437,353 $846,528,406

Operating Income $47,144,547 $196,714,885 $951,394,295

Interest Incurred $4,449 $2,015 $23

Depreciation and Amortization

Income Taxes $14,142,029 $59,013,861 $285,418,282

Total Expenses $92,980,837 $333,436,248 $1,567,728,649

Net Profit $32,998,069 $137,699,009 $665,975,990

Net Profit / Sales 26% 29% 30%


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Projected Balance Sheet

FY2018 FY2019 FY2020

Cash $82,437,989 $275,084,934 $1,145,502,023

Accounts Receivable $43,238,718 $33,558,085 $150,154,058

Inventory

Other Current Assets

Total Current Assets $125,676,707 $308,643,019 $1,295,656,081

Long-Term Assets

Accumulated Depreciation

Total Long-Term Assets

Total Assets $125,676,707 $308,643,019 $1,295,656,081

Accounts Payable $4,836,097 $3,704,608 $16,709,731

Income Taxes Payable $14,142,029 $59,013,861 $285,418,282

Sales Taxes Payable $21,671,957 $23,225,150 $104,855,000

Short-Term Debt $26,233 $2,322

Prepaid Revenue $0 $0 $0

Total Current Liabilities $40,676,316 $85,945,941 $406,983,013

Long-Term Debt $2,322 $0 $0

Total Liabilities $40,678,638 $85,945,941 $406,983,013

Paid-In Capital $52,000,000 $52,000,000 $52,000,000

Retained Earnings $32,998,069 $170,697,078

Earnings $32,998,069 $137,699,009 $665,975,989

Total Owner's Equity $84,998,069 $222,697,078 $888,673,068

Total Liabilities & Equity $125,676,707 $308,643,019 $1,295,656,081


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Projected Cash Flow Statement

FY2018 FY2019 FY2020

Net Cash Flow from Operations

Net Profit $32,998,069 $137,699,009 $665,975,990

Depreciation & Amortization

Change in Accounts Receivable ($43,238,718) $9,680,633 ($116,595,973)

Change in Inventory

Change in Accounts Payable $4,836,097 ($1,131,488) $13,005,123

Change in Income Tax Payable $14,142,029 $44,871,832 $226,404,421

Change in Sales Tax Payable $21,671,957 $1,553,193 $81,629,850

Change in Prepaid Revenue $0 $0 $0

Net Cash Flow from Operations $30,409,434 $192,673,179 $870,419,410

Investing & Financing

Assets Purchased or Sold

Investments Received $52,000,000

Change in Long-Term Debt $2,322 ($2,322) $0

Change in Short-Term Debt $26,233 ($23,911) ($2,322)

Dividends & Distributions

Net Cash Flow from Investing & Financing

$52,028,555 ($26,233) ($2,322)

Cash at Beginning of Period $0 $82,437,989 $275,084,934

Net Change in Cash $82,437,989 $192,646,945 $870,417,088

Cash at End of Period $82,437,989 $275,084,934 $1,145,502,023


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Appendix

Profit and Loss Statement

Profit and Loss Statement (With monthly detail)


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FY2018 Apr '17 May '17 June '17 July '17 Aug '17 Sept '17 Oct '17 Nov '17 Dec '17 Jan '18 Feb '18 Mar '18

Revenue $176,000 $218,720 $279,358 $372,378 $389,216 $498,140 $597,606 $928,677 $2,119,047 $25,527,693 $38,498,253 $56,373,817

Direct Costs $91,920 $99,182 $109,491 $123,625 $128,166 $145,004 $163,593 $214,835 $413,838 $5,040,533 $7,565,018 $11,057,964

Gross Margin $84,080 $119,538 $169,867 $248,753 $261,050 $353,136 $434,013 $713,842 $1,705,209 $20,487,160 $30,933,235 $45,315,853

Gross Margin % 48% 55% 61% 67% 67% 71% 73% 77% 80% 80% 80% 80%

Operating Expenses

Salary $426,500 $426,500 $426,500 $426,500 $426,500 $426,500 $426,500 $426,500 $426,500 $426,500 $426,500 $426,500

Employee Related Expenses

$85,300 $85,300 $85,300 $85,300 $85,300 $85,300 $85,300 $85,300 $85,300 $85,300 $85,300 $85,300

Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $10,000 $10,000 $10,000 $10,000

Utilities $500 $500 $500 $500 $500 $500 $500 $500 $2,000 $2,000 $2,000 $2,000

Housekeeping $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Travel Costs $1,000 $1,000 $1,000 $2,000 $1,000 $1,000 $2,000 $4,000 $10,000 $40,000 $40,000 $40,000

IT and Computer Maintenance $5,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $5,000 $15,000 $15,000 $15,000

Office Supplies $3,000 $500 $500 $500 $500 $500 $500 $500 $5,000 $5,000 $5,000 $5,000

Legal & Professional Fees

$880 $1,094 $1,396 $1,862 $1,946 $2,491 $2,988 $4,643 $10,596 $127,638 $192,491 $281,870

Marketing $65,120 $80,926 $103,363 $137,780 $144,010 $184,312 $221,114 $343,610 $784,048 $9,445,246 $14,244,354 $20,858,312

Total Operating Expenses

$588,800 $598,320 $621,059 $656,942 $662,256 $703,103 $741,402 $867,554 $1,338,942 $10,157,185 $15,021,145 $21,724,482

Operating Income

($504,720) ($478,782) ($451,192) ($408,188) ($401,207) ($349,966) ($307,390) ($153,712) $366,267 $10,329,975 $15,912,090 $23,591,372

Interest Incurred $500 $481 $463 $444 $425 $405 $386 $366 $347 $326 $306


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Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,291,180 $4,773,530 $7,077,319

Total Expenses $680,720 $698,002 $731,032 $781,029 $790,866 $848,531 $905,401 $1,082,775 $1,753,147 $17,489,244 $27,360,019 $39,860,071

Net Profit ($504,720) ($479,282) ($451,674) ($408,651) ($401,650) ($350,391) ($307,795) ($154,098) $365,900 $8,038,449 $11,138,234 $16,513,747

Net Profit / Sales

(287%) (219%) (162%) (110%) (103%) (70%) (52%) (17%) 17% 31% 29% 29%


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FY2018 FY2019 FY2020

Revenue $125,978,905 $471,135,258 $2,233,704,639

Direct Costs $25,153,169 $89,983,019 $435,781,938

Gross Margin $100,825,737 $381,152,239 $1,797,922,700

Gross Margin % 80% 81% 80%

Operating Expenses

Salary $5,118,000 $5,826,360 $6,639,305

Employee Related Expenses $1,023,600 $1,165,272 $1,327,861

Rent $48,000 $130,000 $150,000

Utilities $12,000 $24,000 $26,000

Housekeeping $6,000 $6,000 $6,000

Travel Costs $143,000 $480,000 $560,000

IT and Computer Maintenance $62,000 $70,000 $100,000

Office Supplies $26,500 $60,000 $80,000

Legal & Professional Fees $629,895 $2,355,676 $11,168,523

Marketing $46,612,195 $174,320,045 $826,470,717

Total Operating Expenses $53,681,190 $184,437,353 $846,528,406

Operating Income $47,144,547 $196,714,885 $951,394,295

Interest Incurred $4,449 $2,015 $23


Income Taxes $14,142,029 $59,013,861 $285,418,282

Total Expenses $92,980,837 $333,436,248 $1,567,728,649


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Net Profit $32,998,069 $137,699,009 $665,975,990

Net Profit / Sales 26% 29% 30%


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Balance Sheet

Balance Sheet (With Monthly Detail)


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Cash ($537,194) ($1,009,210) ($1,454,023) ($1,982,715) ($2,327,654) ($2,665,201) ($3,161,884) ($1,378,111) ($1,445,225) $46,883,531 $60,882,799 $82,437,989

Accounts Receivable $134,992 $167,759 $214,268 $285,614 $298,529 $382,073 $458,364 $712,296 $1,625,309 $19,579,740 $29,528,160 $43,238,718

Inventory


Total Current Assets

($402,202) ($841,451) ($1,239,756) ($1,697,102) ($2,029,125) ($2,283,128) ($2,703,521) ($665,815) $180,085 $66,463,271 $90,410,960 $125,676,707

Long-Term Assets



Total Assets ($402,202) ($841,451) ($1,239,756) ($1,697,102) ($2,029,125) ($2,283,128) ($2,703,521) ($665,815) $180,085 $66,463,271 $90,410,960 $125,676,707

Accounts Payable $20,838 $23,355 $28,313 $35,815 $37,293 $45,946 $54,479 $81,088 $181,647 $2,198,388 $3,306,654 $4,836,097

Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,291,180 $7,064,710 $14,142,029

Sales Taxes Payable $31,680 $71,050 $121,334 $67,028 $137,087 $226,752 $107,569 $274,731 $656,160 $4,594,984 $11,524,670 $21,671,957

Short-Term Debt $23,513 $23,748 $23,986 $24,226 $24,468 $24,713 $24,960 $25,210 $25,462 $25,716 $25,973 $26,233

Prepaid Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Current Liabilities

$76,031 $118,154 $173,633 $127,069 $198,849 $297,411 $187,008 $381,029 $863,269 $9,110,268 $21,922,008 $40,676,316

Long-Term Debt $26,487 $24,398 $22,287 $20,156 $18,004 $15,830 $13,634 $11,417 $9,177 $6,915 $4,630 $2,322

Total Liabilities $102,518 $142,551 $195,920 $147,225 $216,852 $313,241 $200,642 $392,445 $872,445 $9,117,182 $21,926,637 $40,678,638

Paid-In Capital $2,000,000 $2,000,000 $52,000,000 $52,000,000 $52,000,000


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Retained Earnings

Earnings ($504,720) ($984,002) ($1,435,676) ($1,844,327) ($2,245,977) ($2,596,368) ($2,904,163) ($3,058,261) ($2,692,361) $5,346,088 $16,484,322 $32,998,069

Total Owner's Equity

($504,720) ($984,002) ($1,435,676) ($1,844,327) ($2,245,977) ($2,596,368) ($2,904,163) ($1,058,261) ($692,361) $57,346,088 $68,484,322 $84,998,069

Total Liabilities & Equity

($402,202) ($841,451) ($1,239,756) ($1,697,102) ($2,029,125) ($2,283,128) ($2,703,521) ($665,815) $180,085 $66,463,271 $90,410,960 $125,676,707


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FY2018 FY2019 FY2020

Cash $82,437,989 $275,084,934 $1,145,502,023

Accounts Receivable $43,238,718 $33,558,085 $150,154,058

Inventory


Total Current Assets $125,676,707 $308,643,019 $1,295,656,081

Long-Term Assets



Total Assets $125,676,707 $308,643,019 $1,295,656,081

Accounts Payable $4,836,097 $3,704,608 $16,709,731

Income Taxes Payable $14,142,029 $59,013,861 $285,418,282

Sales Taxes Payable $21,671,957 $23,225,150 $104,855,000

Short-Term Debt $26,233 $2,322

Prepaid Revenue $0 $0 $0

Total Current Liabilities $40,676,316 $85,945,941 $406,983,013

Long-Term Debt $2,322 $0 $0

Total Liabilities $40,678,638 $85,945,941 $406,983,013

Paid-In Capital $52,000,000 $52,000,000 $52,000,000

Retained Earnings $32,998,069 $170,697,078

Earnings $32,998,069 $137,699,009 $665,975,989

Total Owner's Equity $84,998,069 $222,697,078 $888,673,068


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Total Liabilities & Equity $125,676,707 $308,643,019 $1,295,656,081


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Cash Flow Statement

Cash Flow Statement (With Monthly Detail)


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Net Profit ($504,720) ($479,282) ($451,674) ($408,651) ($401,650) ($350,391) ($307,795) ($154,098) $365,900 $8,038,449 $11,138,234 $16,513,747


Change in Accounts Receivable

($134,992) ($32,767) ($46,509) ($71,346) ($12,915) ($83,544) ($76,290) ($253,932) ($913,014) ($17,954,430) ($9,948,420) ($13,710,558)

Change in Inventory

Change in Accounts Payable

$20,838 $2,517 $4,957 $7,502 $1,479 $8,652 $8,533 $26,609 $100,559 $2,016,741 $1,108,267 $1,529,442

Change in Income Tax Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $2,291,180 $4,773,530 $7,077,319

Change in Sales Tax Payable $31,680 $39,370 $50,284 ($54,306) $70,059 $89,665 ($119,183) $167,162 $381,429 $3,938,824 $6,929,686 $10,147,287

Change in Prepaid Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0


($587,194) ($470,162) ($442,941) ($526,801) ($343,028) ($335,618) ($494,735) ($214,259) ($65,126) ($1,669,237) $14,001,296 $21,557,238



Investments Received $2,000,000 $50,000,000

Change in Long-Term Debt $26,487 ($2,089) ($2,110) ($2,131) ($2,152) ($2,174) ($2,196) ($2,218) ($2,240) ($2,262) ($2,285) ($2,308)

Change in Short-Term Debt $23,513 $235 $237 $240 $242 $245 $247 $250 $252 $255 $257 $260


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Net Cash Flow from Investing & Financing

$50,000 ($1,854) ($1,873) ($1,891) ($1,910) ($1,929) ($1,949) $1,998,032 ($1,988) $49,997,992 ($2,028) ($2,048)

Cash at Beginning of Period $0 ($537,194) ($1,009,210) ($1,454,023) ($1,982,715) ($2,327,654) ($2,665,201) ($3,161,884) ($1,378,111) ($1,445,225) $46,883,531 $60,882,799

Net Change in Cash ($537,194) ($472,016) ($444,814) ($528,692) ($344,938) ($337,547) ($496,683) $1,783,773 ($67,114) $48,328,755 $13,999,268 $21,555,190

Cash at End of Period

($537,194) ($1,009,210) ($1,454,023) ($1,982,715) ($2,327,654) ($2,665,201) ($3,161,884) ($1,378,111) ($1,445,225) $46,883,531 $60,882,799 $82,437,989


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FY2018 FY2019 FY2020


Net Profit $32,998,069 $137,699,009 $665,975,990


Change in Accounts Receivable ($43,238,718) $9,680,633 ($116,595,973)

Change in Inventory

Change in Accounts Payable $4,836,097 ($1,131,488) $13,005,123

Change in Income Tax Payable $14,142,029 $44,871,832 $226,404,421

Change in Sales Tax Payable $21,671,957 $1,553,193 $81,629,850

Change in Prepaid Revenue $0 $0 $0

Net Cash Flow from Operations $30,409,434 $192,673,179 $870,419,410



Investments Received $52,000,000

Change in Long-Term Debt $2,322 ($2,322) $0

Change in Short-Term Debt $26,233 ($23,911) ($2,322)


Net Cash Flow from Investing & Financing $52,028,555 ($26,233) ($2,322)

Cash at Beginning of Period $0 $82,437,989 $275,084,934

Net Change in Cash $82,437,989 $192,646,945 $870,417,088

Cash at End of Period $82,437,989 $275,084,934 $1,145,502,023


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References

Media Mentions


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Documents

Retainly Technologies LLP - Fx empire · ignored for other Internet-Based businesses like SaaS products, Online Media Publishers, Online Marketplaces, Online Job Portals, Online Communities,