RETAILING IN INDIA- OPPORTUNITIES & CHALLENGESjmpcollege.org/Adminpanel/AdminUpload/Studymaterial... · Retailing •Retailing involves a set of business activities that adds value

RETAILING IN INDIA-

OPPORTUNITIES &

CHALLENGES

Mrs. Gracy D’souza

Assistant Professor

SKM’s J. M. Patel College of Commerce

Goregaon

Mrs. Gracy Dsouza, Assistant Professor J. M. Patel College of Commerce


Retailing

• Retailing involves a set of business activities that adds value to the products

and services sold to the final consumers for their personal, family or

household use.

• Retailers play an important role in the distribution system by helping

manufacturers to reach out to the customers and at the same time, offering

an array of value added services like breaking bulk, providing assortment,

holding inventory, and providing information for their customers.


Distribution ChannelPPT 1-4


Retail marketing involves:

• Sourcing and procurement

• Merchandising

• Supply chain management

• Store Operations

• Product development

• Promotion

• Pricing

• Distribution to retail outlets

• Marketing

• Finance

• HR and IT operations as part of the support services


FORMATS

NON-STORE BASED

RETAILERS

ON THE BASIS OF MERCHANDISE

SOLD

ON THE BASIS OF

OWNERSHIP


STORE

BASED

RETAILE

RS

• The unorganized retail sector primarily comprises of the small scale retail stores, with littleor no standardisation, selling goods and services (ideally in fragmented quantities) to thelocal customers within a small geographical area or locality.

• There is hardly any use of technology or adherence to processes.

• Unorganised retailing, refers to the traditional formats of low-cost retailing, for example, thelocal Kirana shops, owner manned general stores, paan/beedi shops, convenience stores,hand cart and pavement vendors, etc. The Indian retail sector is highly fragmented with 97per cent of its business being run by the unorganized retailers.


• Organized retailing is the process of selling goods or merchandise all under

one roof in a fixed location such as a departmental store, hypermarket,

supermarket or even a convenience store.

• Organized retail also includes internet retailing, which is the process of

buying and selling products and services, such as COD, card on delivery, or

trial services, through the internet.



Globally, mall management broadly includes:

• positioning a mall

• zoning - formulating the right tenant mix and its placement in a mall

• promotions and marketing

• facility management – infrastructure, traffic and ambience management

• finance management


• Store layout is the design of a store's floor space and the placement of

items within that store. Store layout helps influence a customer's behavior,

which means when done right, it's a key strategy to a store's prosperity.

• A store layout is the design in which a store’s interior is set up.

.


A number of factors have influenced dramatic

growth of retail sector

• Growing youth population, nuclear families in urban areas

• A growing middle class with rising incomes and the resulting purchasing power

• Higher brand consciousness have driven the demand for retailing.

• Opening up of FDI has created conducive regulatory environment for the sector.

• This coupled with rapid real estate infrastructure development, better efficiency in

supply-chain, R&D, innovation and new product development has fuelled the

supply side.


https://retail.economictimes.indiatimes.com/tag/fdi

• All this translates to the many opportunities for the youth in the country. As per

a report by NSDC (National Skill development Corporation), India will need

around 56 million strong work-force for the booming retail sector.

• The sector will have one of the highest incremental human resource

requirement of 17.35 million by 2022, offering opportunities in sales,

merchandising, store management, central management and procurement.


https://retail.economictimes.indiatimes.com/tag/nsdc

• The latest announcement by the government to allow 100% FDI in retail (e-commerce,

wholesale and in the marketing of food products) has already indicated a surge in employment

opportunities in this sector.

• For the youth to avail the upcoming opportunities and pursue a promising career in retail

industry, it is important they equip themselves with the right training as different lines of

retail business require distinct skill-sets.


Skills required

• Dynamic attitude• Personal commitment and passion• An aptitude for figures,

merchandising and inventory management

• Knowledge for bulk purchasing• Strong customer orientation• Genuine willingness to serve• Good analytical skills• Team player

• Creative bent of mind• A proactive approach and positive

attitude• Strong knowledge of product

categories• Peoples skills in customer care• People management skills• Pleasing and outgoing personality• Persuasive• Extrovert


Employment Opportunities

• Retail outlets

• Export houses

• Departmental stores

• Manufacturers

• Financial institutions for marketing

• IT and BPO

• Education sector

• Publishing houses

• Healthcare product manufacturers

• Sports equipment and sports gear manufacturers


• Retail management courses can be pursued through Certificate/

Diploma/ PG Management course. Graduates from any subject

stream can opt for retail management courses.


Std XII

Stream:Any

Professional...

Cert/Dip/DegreeRetail Mgmt

Goal

Retail Manager

https://www.shiksha.com/mba/colleges/mba-colleges-in-India

Retail Management Courses available in India:

• Diploma in Retail Management

• Bachelor of Fashion Retail Management

• MBA in Retail Management

• PG Diploma in Retail Management

• PG Diploma in Fashion Retail Management


Job prospects in Retail Sector are:

• Customer Sales Associate: It is the entry-level post of retail business. But as every retail shop is completely dependent upon the sales they get, this is one of the important posts in this profession. To be a good sales person, one should have good knowledge about the products, the shop, the customers etc.

• Department Manager / Floor Manager/ Category Manager - These are some of the posts one could handle in the store.

• Store Manager: Store managers sometimes called General Manager or Store Director, are responsible for managing an individual store and its day-to-day functioning. The store manager is in charge of the employees of the store and he himself may report to a District or Area manager or the store’s owner.

• Retail Operation Manager: It is the duty of a retail manager to plan and coordinate the operations of the outlet. This involves the layout of merchandise, monitoring the retail orders and stock, analysing the supply etc. Candidates with Master Degree can start off as retail managers.


• Retail Buyers and Merchandisers: They are the persons who select and buy the goods for the retail shop. They should understand the needs of the customer, should be aware of the trends in the market, and should possess great enthusiasm and energy.

• Visual Merchandisers: These people give the brand a face, so they hold one of the very important positions in the industry. Being a part of concept and design one could also be a technical designer, product developer and store planner.

• Manager Back-end Operations

• Logistics and Warehouse Managers

• Retail Communication Manager

• Manager Private label Brands

• Retail Marketing Executives:


Companies who hires Retail Management professionals:

• Retail Industries

• Reliance Group

• ITC Retail

• Aditya Birla Group

• Tata Groups

• Lifestyle International

• Spencers and many more companies


Top Colleges / Universities in India offering Retail Management:

• K J Somaiya Institute of Management Studies and Research

• Birla Institute of Management Technology

• Institute of Public Enterprise

• Amity Business School

• L.N Welingkar Institute of Management, Development and Research



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RETAILING IN INDIA- OPPORTUNITIES & CHALLENGESjmpcollege.org/Adminpanel/AdminUpload/Studymaterial... · Retailing •Retailing involves a set of business activities that adds value