Retailer Success Storyd3rl0r14s5hxqf.cloudfront.net/casestudy/totally... · Retailer Success Story Social sharing of purchases occurring online at time of purchase and o˚ine through

America’s #1 source for imprinted promotional productshttp://www.totallypromotional.com/

OBJECTIVE: Drive Sales Conversions through a Comprehensive Social Commerce Strategy

43.20% social sharing rate through mobile

45+% sales conversion rate for users connecting with Totally Promotional brand on Facebook

15.44% Increase in Facebook fan base

32.03% sales conversion rate for acquired Facebook fans

“We are impressed by ShopSocially’s innovative social commerce solutions.”Erin SiefringSocial Media Coordinator, Totally Promotional

ShopSocially339 N. Bernardo Avenue, Suite #200Mountain View, CA 94043

Web: http://shopsocially.comEmail: [email protected]: 650 701 7759

Retailer Success Story


Totally Promotional wanted to capture the customer delight of showcasing the customized promotional products (table-covers) and convert it into photo testimoni-als. Using ShopSocially’s Share-on-Mobile app, Totally Promotional encouraged their customers for social sharing of product usage pictures through their mobile. This created a Pinterest-like page with real product photos shared by customers along with their comments. Social photo testimonials created through mobile were brought back to Totally Promotional’s website as social proof, further augmenting the onsite social commerce e�orts.

METHODOLOGY:

OBJECTIVE: Generate Social Testimonials O�ine

43.20% rate for social sharing on mobile

Mobile photo testimonials created showcased as social proof on product pages on website



RESULTS


Social sharing of purchases occurring online at time of purchase and o�ine through sharing of product usage pictures on mobile resulted into creation of numerous social testimonials. Using Product Stories app, Totally Promotional could collate these testi-monials and showcase them as social proof on their product pages. This increased the user-engagement on website and drove the sales conversion rate.

METHODOLOGY:

OBJECTIVE: Show Social Proof on Product Pages

Sales conversion rate of 15+% for products with social proof



RESULTS


Totally Promotional enabled Social Connect app that o�ered an incentive to users for connecting with Totally Promotional brand on Facebook. As the users connected, Totally Promotional could gather information about their social profile. Data collect-ed was birth date, gender, age, number of friends, location, interests. This rich social profiles data generated deep social insights for Totally Promotional, which they can use to fine-tune their advertising campaigns. Based on their social profiles, targeted o�ers were shown to these users when they visited the website.

METHODOLOGY:

OBJECTIVE: Generate Deep Social Insights

45% sales conversion rate

Hundreds of rich social profiles gathered



RESULTS


Qualified fans were important for Totally Promotional. Fan acquisition app was deployed site-wide converting 2.09% visitors into fans. A free product was o�ered to visitors who converted to a fan. Entire interaction happened on site, without users ever leaving the website. This resulted in an increase of 15.44% in Facebook fan base and high sales conversion rate for acquired qualified fans.

METHODOLOGY:

OBJECTIVE: Acquire Quality Facebook Fans

32.03% sales conversion rate for newly acquired fans

15.44% increase in Facebook fan base



RESULTS


Recent studies have shown that social signals like Facebook Like have a huge impact on enhancing the SEO Rank of the website. Totally Promotional enabled the Social SEO app that incentivizes users to Like the website. Besides boosting the SEO rank, users Liking the website also converted at a high rate of 19.12%.

METHODOLOGY:

OBJECTIVE: Enhance SEO Rank

Hundreds of Facebook Likes resulted in enhanced SEO Rank

19.12% sales conversion rate for users liking Totally Promotional website



RESULTS

Documents

Retailer Success Storyd3rl0r14s5hxqf.cloudfront.net/casestudy/totally... · Retailer Success Story Social sharing of purchases occurring online at time of purchase and o˚ine through