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January 2020
Retailer Newsletter
In This Issue • Photos with Santa Recap • Welcome to The Summit • Events + Happenings • Monthly Signage • Notes from Management • Tenant Spotlight • The Summit Promotions • Stay Up To Date
PHOTOS WITH SANTA RECAP November 23 - December 24 t
Guests enjoyed visiting Santa in The North Pole located between Chuy's and Lizard Thicket, and professional photography was available daily. The Summit hosted different events in The North Pole for shoppers to take part in like: Santa Paws, Sensory Santa, as well as Santa and the Magic City Nutcracker. The Summit also provided comfortable seating, coloring sheets, Holiday books, and crafts for the children and their parents to enjoy while waiting in line. To
date, more than 1,998 families came to The North Pole to take pictures with Santa.
WELCOME PADDYWAX CANDLE BAR December 28 l
Join us in welcoming the first-to-state Paddywax Candle Bar here at The Summit. The retail shop allows customers
to design and hand-pour their own custom-made candles. During each one-hour candle pouring session,
visitors choose a custom vessel, choose a fragrance, place the wicks, mix the fragrance and then pour the
wax. There is also a bar with beer and wine available for purchase during the workshops.
Want to try it out or book a group celebration? Walk-ins are welcome, but reservations are recommended.
Book your candle pouring session now!
EVENTS + HAPPENINGS
The Summit will be hosting their first sushi rolling workshop of the year at Cowfish on Monday, January 27, from 6 - 8 PM. Learn
more and grab your ticket to this fun workshop here. If you would like to host a
workshop at your store or restaurant please contact the marketing team today!
Every month The summit creates 22”x28” signage of our monthly calendar of events which is placed throughout the property to promote your in-store customer experiences
and events. Participation is FREE. Please note, to be included on this signage, you
must provide an EXPERIENCE that will be at your Summit store—sales and product
promotion will not be accepted. This is a great opportunity for you to promote your
events to all our guests on property!
Hosting an Event? Let us know!
Email the marketing team with your store experience and/or event on a monthly basis
(no later than the 25th of the month to be considered for the next month’s signage).
We do not pre-promote so it must be submitted for that upcoming month (i.e. February events will be due by January
25th).
MONTHLY EXPERIENCE SIGNAGE
Begin 2020 off right with us at The Summit’s SWEAT Fitness series class this Monday,
January 13, from 6 - 7 PM. The class is free, but space is limited. Reserve your spot
here. If your store or restaurant would like to get involved in our weekly Fitness classes please contact the marketing team today!
10% OFF
Alumni Hall, fab’rik,
L’Occitane, Macaroni
Grill, Pieology Pizzeria,
Seasons 52, Shake
Shack, Soft
Surroundings, South
Moon Under, Taco
Mama, Village Tavern
15% OFF
Frutta Bowls, Kendra
Scott, Paddywax
Candle Bar, Soma
Intimates
20% OFF
Aveda, Belk Salon &
Spa, California Pizza
Kitchen
• 30% OFF
SEE Eyewear
Employees must show
proper ID to redeem.
Thank you to ARHAUS and Pottery Barn Kids for assisting The Summit in curating The North Pole Pop Up Shop’s Santa set and visitor seating area. The set, provided by ARHAUS, was used in all photos with Santa this season and provided the perfect back drop for our photos! Pottery Barn Kids provided an adorable children’s table for them to play, color, and create on while waiting in line to see Santa. Thank you both for helping add such Holiday cheer in the space.
NOTES FROM MANAGEMENT
TENANT SPOTLIGHT
- Please notify the Marketing Team if you have an event or product launch this is expected to draw a large crows or a late closure no later than 3 days prior to the event.
- Please make sure to update your emergency contacts for the Building Engines Alert System. This information is only used by property management in the case of an emergency and important property updates. Contact the Guest Services Office Manager, Shelby Henninger, if you need to update your emergency contacts.
Submit Promotions The Summit offers multiple avenues to promote your store and boost new product awareness. Signage is based on availability. For rates and space availability, contact The Summit Marketing here.
Post Your Sales, Events and Career Opportunities:
Visit our website at thesummitbirming ham.com Scroll to the bottom of
the page and click on the box that says “Store Log In”
Enter the password
sales4u Please note that
events must be experiential in nature to be added to the website “play” page
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Stay up to date on all things happening here at The Summit by visiting our website.
Don’t forget to share your upcoming events with us!
STAY UP TO DATE
