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7/29/2019 Retail Strategy Ppt on opening college canteen
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Setting up of college canteen in
SIS college
Jai hind collegeSt xaviers college
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MEANING
&
DEFINATIONRetail strategy is clear and definte plan that the retailer outlines to tap he
market and build long term relationship with the consumers.
According to Dr. Ramkishen,
Retail strategy comprises the competitive moves and business approaches that
managers employ to attract and please costomers. It also includes conducting
the opertions to grow the business successfully so as to achieve the targeted
objectives.
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Steps involved in Retail strategy
Defining the business
Short term & long term objectives.
Identifying the target marketDeciding the broad direction.
Implementation.
Evaluating and revising.
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MARKET STRATEGY
Target market.
Retail format
Sustainable competitive advantage
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TARGET MARKET
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RETAIL FORMAT
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SUSTAINABLE COMPETITIVE
ADVANTAGE
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SEVEN IMPORTANT
OPPURTUNITIES
Customer loyalty
Location
HRMDistribution & information system.
Unique merchandise.
Vender relationsCustomer service.
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MUNTIPLE SOURCE OF ADVANTAGE
Do not rely on single approach Need multiple approaches to bulid high
walls
Good value customers. Strong brand name.
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STORE MANAGEMENT
INTRODUCTION
DEFINITION
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STORE PLANNING FOR CANTEEN
EXTERIOR & INTERIOR BUILDING
DESIGN
ALLOCATION OF SPACE
ARRANGEMENT & LOCATION OFDEPARTMENTS
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STORE LOCATION FOR CANTEEN
DEPENDS ON STATUS, POPULATION &INFRASTRUCTURE
HELPS GENERATE MORE FOOTFALL
LOCATED AT HIGH CUSTOMER TRAFFICAREA (at the centre)
EASILY APPROACHABLE
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CANTEEN LOCATION- AN
IMPORTANT DECISION BECAUSE:
1. LARGE CAPITAL INVESTMENT
2. TARGET CUSTOMERS CONVENIENCE3. NATURE OF MERCHANDISE
4. PROXIMITY
5. SUSTAINABLE COMPETITIVEADVANTAGE
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STORE DESIGN FOR CANTEEN
WALL COLOUR
TABLES & CHAIRS
LIGHTINGSPACING
VENTILATION
SANITATION & CLEANLINESSUTENSILS
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STORE DESIGN & RETAILING IMAGE
MIX
EMPLOYEES
MERCHANDISE
FIXTURE TYPESOUND TYPE
ODOUR TYPE
VISUAL TYPE
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FACTORS FOR BUILDING GOOD
STORE IMAGE FOR CANTEEN
AMBIENCE
FOOD QUALITY & TASTE
COMPETITIVE PRICES
FRIENDLY STAFF
CHOICES & MENUS
GOOD SERVICES
GOOD PRESENTATION
PLACE & LOCATION
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OBJECTIVES OF GOOD STORE
DESIGN1. IMPLEMENT THE RETAILERS
STRATEGY
2. INFLUENCE CUSTOMER BUYINGBEHAVIOUR
3. PROVIDE FLEXIBILITY
4. CONTROL DESIGN & MAINTENANCE
COSTS
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THE SPACE MIX FOR A
COLLEGE CANTEEN
SEATING AREA (consumption area)- 60%
KITCHEN AREA (production & storage
area)- 25%
CIRCULATION AREA- 15%
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EFFECTIVE CANTEEN SPACE
MANAGEMENT
1. SMOOTH & EFFICIENT CUSTOMER
FLOW
2. EASY CUSTOMER REACH
3. CREATE COME-BACK FEELING
4. CREATE FEELING OF COMFORT
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STORE LAYOUT
STORE LAYOUT INVOLVES PROPERPLANNING OF SPACE & DESIGN &
PRESENTATION OF THE CANTEEN TO
PROVIDE THE CUSTOMERS WITH A
COMFORTABLE EXPERIENCE IN ORDER TOINCREASE THE CANTEEN SALES.
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ADVANTAGES OF GOOD STORE
LAYOUT
1. USES SPACE EFFICIENTLY
2. EASY SITTING
3. MORE CUSTOMERS IN CANTEEN4. STAFF TO WORK EASILY ALONGSIDE
THE CUSTOMERS
5. ALLOWS FOR SELF-SERVICE6. GREATER FLEXIBILITY
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7. MAXIMUM VISUAL IMPACT
8. IMPULSE BUYING
9. CREATES A SENSE OF SPACE10. PROPER UTILISATION OF SPACE
AVAILABLE
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VISUAL MERCHANDISING
VISUAL MERCHANDISING IS THEPRESENTATION OF ANY & ALL MERCHANDISE
AT ITS BEST.
VISUAL MERCHANDISING ENHANCES THESHOPPING EXPERIENCE
ACTS AS A COMMUNICATION TOOL
PRESENTATION IN VISUAL MERCHANDISINGHELPS CUSTOMER MAKE BUYING DECISIONS
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ROLE OF VISUAL MERCHANDISING
1. PLANNING THE VM THEME & CREATINGDISPLAYS
2. ARRANGING PROPS FOR DISPLAY
3. ARRANGING DISPLAY FIXTURES &LIGHTING
4. SETTING UP STORES BEFORE OPENINGS
5. WORKING WITH FLOOR PLANS & CANTEEN
REQUIREMENTS6. TRAINING PERSONNEL
7. ORGANISING UNITS
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MERCHANDISE
MANAGEMENT
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MEANING OF MERCHANDISE
Merchandise means goods bought and sold
for profit.
According to Business Dictionary ,
Merchandise refers to goods and
commodities sold at the retail level.
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MEANING AND DEFINITION OF
MERCHANDISING
Merchandising is the planning , involved in
marketing the right merchandise at the right
place at right time in the right quantities at
the right price
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SEVEN RIGHTS OF MERCHANDISE
RIGHT PRODUCT
RIGHT QUANTITY
RIGHT PLACERIGHT TIME
RIGHT PRICE
RIGHT APPEALRIGHT SERVICE
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1. RIGHT PRODUCT
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2 . RIGHT QUANTITY
We provides right quantity to the
customers which is most important thing in
that. Quantity and the quality and taste
matters a lot in canteens. The profit alsodepends on these things
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3. RIGHT PLACE
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4 .RIGHT TIME
Time plays an very important role
evrywhere. Mostly in college canteen the
time which they targeted is at morning from
7am to 5 pm. and in this the RIGHT TIMEmeans proper delivery of goods and
services to the customer within a good time .
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5 .RIGHT PRICE
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6 . RIGHT APPEAL
Right appeal is the right message to the
right audience . This is required as the
retailer needs to inform and persuade the
consumers to seek out the products from thestores.
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7 . RIGHT SERVICE
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IMPORTANCE OF MERCHANDISING
NUCLEUS OF RETAIL
DIFFERENTIATION
CUTTING EDGE COMPETITIONBETTER MERCHANDISE MEANS
BETTER PROFITS
EFFICIENT MERCHANDISEMANAGEMENT PRACTICES
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IMPLICATIONS OF MERCHANDISE
PLANNING
1. FINANCE
2. MARKETING
3. WAREHOUSING AND LOGISTIC4. STORE OPERATIONS
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PROCESS OF MERCHANDISE PLANNING
1. Developing the sales forcast
Review past sales
Analysing the changes in economiccondition
Analysing the changes in sales potential
Analysing the changes in the marketingstrategies of retail organisation and the
competition
Creating the sales forecast
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2. Determining the merchandise
requirements
Merchandise hierarchy
3 . Merchandise controlthe open to buy
4 . Assortment planning5 . The range plan
6 . The model stock plan