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8/8/2019 Retail Sector 7 Ps (1)
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RETAIL SECTOR
Presented by:
Mohit Bali
Pallavi Gupta
Parampal Singh
Pritpal
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Size 2008 2010 % Change
Estimated size of retail in India
(in $bn)
353 416 18
Share of organized retail (%) in
India
7 12 71
Size of organized retail in India
(in Rs)
78,300 Cr 2,30,000
Cr
194
Source: http://www.indiaretailing.com/india-retail-report.asp
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Existing Retail FormatsExisting Retail Formats
Brandedstores
Specialtystores
Departmentstores
Super
market
Discount
stores
Hyper-
mart
Convenience
stores
Shoppingmalls
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7 Ps Of Retail Sector7 Ps Of Retail Sector
7 P
Process
Product
Price
Promotion
Place
People
PhysicalEvidence
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About Big Bazaar
Big Bazaar is a hyper mart chain of retail stores
in India.
It has 1 4 (2 ) outlets in India.
Parent group is Future group.
The owner is Mr. Kishore Biyani ( EO).
Founded in 2 1.
Head quarters are: Mumbai.
Website is www.bigbazar.com.
It deals with retail.
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TARGET AUDIENCE
Big Bazaar targets Middle and upper-middle
class customers .
The large and growing young working populationis a preferred customer segment .
Big Bazaar specifically targets working women
and home makers who are the primary decisionmakers.
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STRATEGY
attracting and retaining customers
Behavioral psychology
Target on working women and home makers
Regular interesting Discounts/offers Occasion based services
attracting and retaining customers
Behavioral psychology
Target on working women and home makers
Regular interesting Discounts/offers Occasion based services
Customer
oriented
Biggest asset
Staff rooms
Growth/training programs
Biggest asset
Staff rooms
Growth/training programs
Employee
oriented
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7 Ps of Big Bazaar
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APPARELS
Denims & T-Shirts
Fabric & utpiece
Formal Wear
Casual Wear
Party Wear
Ethnic Wear
Accessories
UnderGarments
Night Wear Dress Materials
Sarees
FOOD
Staples
Ready to eat
R
eady to cook International
Food
Spices
Imported Bazaar
Tea & Coffee
FARM PRODUCT
Fruits
Vegetables
ImportedF
ruits
Dairy Products
CHILL STATION
Soft Drinks
Packaged Juices
Milk Items
Frozen Foods
Ice Creams
HOME &PERSONALCARE
Shampoos
Detergents
Soaps
Liquid wash
Creams
Deodorants
Home cleaners
Utensils
Plastics
Crockery
Sundries
1. PRODUCT
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FASHION &
JEWELLERY
FootwearBazaar
Beauty Care
Navara
Star Parivar
Meena Bindre
ELECTRONICS
BAZAAR
Television sets
WashingMachines
Refrigerator
Personal Care
mBazaar Microwaves
SmallAppliances
Laptops
ComputerAccessories
KitchenAppliances
FURNITURE
BAZAAR
Living Room
Bed Room
Kitchen
DinningRooms
KidsRoom Been Bags
Paintings
DecorativeItems
CHILDCARE &
TOYS
Kids Wear
Toy Bazaar
Stationary
Child Care
OTHER
SERVICES
Mr. right
Bakery
Loot Mart
Tulsi
Future Money
FutureGenerally
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2. PRICING
Value pricing
Promotional pricingLow interest financing
Psychological discountingSpecial event pricing
Differentiated Pricing
Time pricing
Bundling
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Psychological Pricing
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Value Pricing
It sets selling prices on the perceived value to the customer,
rather than on the actual cost of the product, the market price,
competitors prices, or the historical price.
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TIME PRICING
Time-based pricing is a special case of price discrimination in
which producers charge different rates for a given good or service
depending on the time, day, month, and so on.
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Bundling
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Number of out let- 104
Located at main city-tier I &tier city-II
Area-10,000sq ft- 120000
sqft
High street area of city; &
Approachable destination.
3.Place
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4.Promotion
Coupon, discount, more of the product at normalprice, gift with purchase, competition, and prizes,money back offer, exchange offer, special occasion.
Big Bazaar, in association with Star India Pvt Ltd, haslaunched a collection of designer ethnic wear underthe brand "Star Parivaar
Below the
LinePromotion
Giving advertise in news paper, TV. Internet (ownwebsite which give online shopping service),
partnership with Bigfilx, Big FM 2.7.
Above theLine
Promotion
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1
/16/2
1
Big Bazaar XIDAS, Jabalpur 2
PROMOTION
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saal ke sabse saste 3 din
FUTURECARD
SHAKTI Card Exchage offers
BRANDAMBASSADOR : M S DHONI
ADVERTISEMENTS: Print Ads, TV, Radio
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5.People
Well trained staff
Appearance
Empowered individual
Encouraged to thinkout of
box
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6.Physical Evidence
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7.Process
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The Great Exchange Offer
Big Bazaar announced The Great Exchange Offer with a Bring anything old
and take anything new concept which started from the 16th of Feb 2008.
Under the exchange offer the customers were given exchange coupons and
they were valid up to a particular date.
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Sabse Saste Teen Din (Big days)
26 Jan Republic Day a National HolidayBig Bazaar Marketing Department
gave a new thought on this day in 2006 they started a new shopping festival,
i.e. Sabse Saste Teen Din.
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Wednesday Bazaar Hafte ka sabsesasta din
In January 2007, Big Bazaar introduced a Wednesday Bazaar
concept called Hafte Ka Sabse Sasta Din with the aim to give
homemakers the power to save the most on this day of the
week
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EMOTIONAL ASSOCIATION OF BIGBAZAAR WITH MIDDLE CLASS PEOPLE
Kishore Biyani is reported to have said that the
wordBazaarBazaar wa
smandatory for the name a
s
they wanted to replicate the Indian MandiMandi oror
MarketMarket feelfeel, and big came about because this
was a much larger concept than just a regular
market.
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1 /16/2 1 Big Bazaar XIDAS, Jabalpur 3
Marketing Strategy
Activities Target Marketing Mix
Big wish All the population Process
Baby registry and marriage registry Married couple, waiting for marriage Promotion
Women forum Women Public relation
Interior decorator and dress
designer will be appoint in all the
store
Those customer who are very specific
about their decision.
People
Networking through internet All loyal customer, other net user . E-marketing
Religion Corner All the aesthetic people Product Mix
Adhar Rural Centric Market 72 million consumer across 627
villages.
Place
Tie up with IPL Sports lover Promotion
Improving Quality of product Prevailing as well as Prospect
customer
Product
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Thankyou