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Ion Orchard

Retail ica1

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Page 1: Retail ica1

Ion Orchard

Page 2: Retail ica1

Ion Orchard

o 663,000 square feet (61,600 m2) of retail space

o Located along the prime shopping district of Singapore, Orchard Road

o architectural marvel with an dazzling multimedia wall.

o offers visitors a unique and enjoyable shopping experience

Page 3: Retail ica1

Ion Orchard

o eight floors of retail heaven covering a range of fashion, lifestyle, entertainment and F&B.

o Segmented to 2 parts o levels 1 - 4 are home to premium

international brands for e.g. Guccio Venture further to levels B1 - 4, it also

offer shoppers a more affordable selection of high-fashion labels and lifestyle shops

Page 4: Retail ica1

Ion Orchard

o Ion Orchard is easily accessibleo Strategically located above Orchard

MRTo Effectively placed on all major bus

routes through towno Unique valet service and dedicated

"family lots" which are larger than your average parking space.

Page 5: Retail ica1

Vom Fass History of Vom Fass• There’s a history behind every product• Johannes Kiderlen, owner of the firm

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Vom Fass

History of Vom Fass• 25 shops specialized in wine and beverages• After his training as a cooper• took over his father's import business• Johannes Kiderlen started 1994 with offering

wines, spirits and oils from the cask• first VOM FASS shop opened on 23 March

1994 in Regensburg, Germany

Page 7: Retail ica1

Environmental consideration

• Vom-fass is healthy and also enviromental-friendly

• Eg( refill using your own bottles, vegetable oil is cholesterol free, and some products are even from organic cultivation)

Page 8: Retail ica1

Vom Fass- Ion Orchard

• 1st Southeast asia country to have Vom Fass as part of her liquor industry

• Located at Ion Orchard• Even though Vom Fass is located at the top of

ION Orchard, prices are affordable

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Gift ideas- for her

-Name: Pink vodka with gold-% Vol alcohol: 39%- Taste: A bright pink colour. A buffalo grass smell. Powerful taste with a smooth exit.

-Name: Lady Shoe Collection-stylish, elegant, fun, unique and delicious-Flavors: Blood Orange with Vodka, Tiramisu, Vineyard Peach Liquor and Limoncino

Page 19: Retail ica1

Gift ideas- for him

-Name: Esprit Collection- Flavours: Armagnac X.O., Cognac X.O., Scotch Single Malt Speyside “Dufftown”11Y.O, or Calvados V.S.O.P” Old Reserve”13Y.O

-Name: Gold Cuvee-Has real edible gold flakes and really bubbly-%Vol Alcohol: 12.5

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Miniature gifts

Eight bottles of 40ml fruity cocktails and liquors include:

Curaçao bleuCaipirinhaAbsinthe "Emmanuelle"Apricot liquorLimoncinoRed cherry BrandyOranginoOrange sanguine et vodka

Eight bottles of 40ml virgin oils and vinegars include:

Pistachio oilHazelnut oilExtra virgin olive oil with truffleExtra virgin olive oil with lemonRaspberry balsam vinegarMango balsam vinegarApple balsam vinegarCalamansi balsam vinegar

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Summary- Recommendation

For Vom Fass• advertise more• main homepage, vomfass Singapore• facebook

Page 23: Retail ica1

Thank YouDone by:

Selene ChanChoo Yun Dan

Terrill TeoGenevie KwokBenjamin Lee