Retail and Leisure Capacity Study Final Report

Retail and Leisure Capacity Study

Final Report

North West Leicestershire District Council

February 2019

© 2019 Nathaniel Lichfield & Partners Ltd, trading as Lichfields. All Rights Reserved. Registered in England, no. 2778116. 14 Regent’s Wharf, All Saints Street, London N1 9RL Formatted for double sided printing. Plans based upon Ordnance Survey mapping with the permission of Her Majesty’s Stationery Office. © Crown Copyright reserved. Licence number AL50684A 16460/02/PW/TS 16154628v8

Retail and Leisure Capacity Study : Final Report

Contents

1.0 Introduction 1

Overview 1

Report structure 1

2.0 Policy context 3

National planning policy 3

Local planning policy 6

3.0 Current provision and trends 9

Introduction 9

Retail trends 9

Expenditure growth 9

Centres in North West Leicestershire District and the surrounding area 14

4.0 The need for retail uses 21

Introduction 21

Methodology and base data 21

Existing spending patterns 25

Capacity for future convenience goods floorspace 28

Capacity for future comparison goods floorspace 29

The Retail Study Update 2015 30

Qualitative need for retail floorspace 31

5.0 The need for food / beverage uses 37

Introduction 37

Mix of uses 37

Food and beverage expenditure 38

Future capacity for food and beverage floorspace 39

Qualitative need 41

Conclusions 42

6.0 The need for other town centre uses 43

Introduction 43

Commercial leisure uses 43

7.0 Centre health check assessments 52


Coalville town centre 52

Ashby de la Zouch town centre 58

Local centres 63

8.0 Planning policy analysis 72

Introduction 72

The hierarchy of centres 72

Impact thresholds 74

Town centre boundary and primary shopping area 74

The appropriate mix of uses 75

9.0 Accommodating growth 78

Introduction 78

Floorspace projections 78

Vacant units 79

Development opportunities 79

10.0 Conclusions and Recommendations 82

Meeting North West Leicestershire District’s needs 82

Strategy for accommodating growth 84

Policy review 84

Future monitoring 84


Figures

Figure 3.1 Real GDP Growth Fan Chart (November 2017) 10

Figure 3.2 Main Centres in North West Leicestershire District 15

Figure 3.3 Study Area Zones (see Appendix 1 for larger plan) 16

Figure 3.4 Venuescore 2016/17 Rankings 18

Figure 4.1 Methodology for Estimating Future Requirements for Retail Floorspace 21

Figure 4.2 Non-Food Shopping (main destinations named by respondents) 28

Figure 4.3 Mix of Class A Uses in North West Leicestershire District’s Main Centres 32

Figure 4.4 Comparison Goods Retail Sales Floorspace in Ashby de la Zouch (sq. m net) 34

Figure 4.5 Comparison Goods Retail Sales Floorspace in Coalville (sq. m net) 35

Figure 5.1 Restaurant / Cafe Destinations (destination named by respondents) 39

Figure 5.2 Pub / Beverage Destinations (destination named by respondents) 39

Figure 5.3 Class A3 to A5 Food and Beverage Outlets in Ashby de la Zouch and Coalville 42

Figure 6.1 Leisure Participation (% of Respondents) 43

Figure 6.2 Cinema Destinations (cinema destination named by respondents) 45

Figure 6.3 Health and Fitness Destinations (health and fitness destination named by

respondents) 47

Figure 6.4 Ten pin bowling Destinations (Ten pin bowling destination named by respondents)48

Figure 6.5 Bingo Destinations (bingo destination named by respondents) 49

Figure 6.6 Trampoline Centre Destinations (trampoline centre destination named by

respondents) 50

Tables

Table 2.1 North West Leicestershire District Settlement Hierarchy 7

Table 3.1 Venuescore UK Shopping Index and UK Rank 17

Table 4.1 Post-Brexit Growth Forecasts 23

Table 4.2 Adjusted Estimates for the UK 24

Table 4.3 Main Food Shopping Destinations Most Used by Respondents by Zone 26

Table 4.4 Convenience Goods Actual/Benchmark Turnover at 2018 27

Table 4.5 Summary of Convenience Goods Floorspace Projections on a Cumulative Basis (sq.m

gross) 29

Table 4.6 Summary of Comparison Goods Floorspace Projections on a Cumulative Basis (sq.m

gross) 30

Table 4.7 Convenience and Comparison Sales Floorspace (in and out of centre) 31


Table 4.8 Comparison Goods Expenditure Retention in North West Leicestershire District (% of

respondents) 35

Table 5.1 Mix of Class A / Food and Beverage Uses in the Main Centres in North West

Leicestershire District 38

Table 5.2 Summary of Food and Beverage Floorspace Projections (sq.m gross) 41

Table 6.1 Main Theatre Trip Destinations 46

Table 6.2 Health and Fitness Clubs (Sport England/Active Places Data, 2018) 47

Table 7.1 Coalville - Mix of Uses 53


Table 7.3 Coalville - National Multiples 55


Table 7.5 Ashby de la Zouch - Mix of Uses 59


Table 7.7 Ashby de la Zouch - National Multiples 60


Table 7.9 Local Centres - Mix of Uses 63

Table 7.10 Castle Donington - Mix of Uses 64



Table 7.13 Ibstock - Mix of Uses 66



Table 7.16 Kegworth - Mix of Uses 68



Table 7.19 Measham - Mix of Uses 70



Table 8.1 North West Leicestershire District Settlement Hierarchy 73

Table 9.1 North West Leicestershire District Floorspace Projections (sq.m Gross) 79

Table 9.2 Ashby de la Zouch Floorspace Projections (sq. m Gross) 81

Table 9.3 Coalville Floorspace Projections (sq. m Gross) 81

Table 10.1 Convenience Goods Floorspace Projections on a Cumulative Basis (sq.m gross) 82

Table 10.2 Comparison Goods Floorspace Projections on a Cumulative Basis (sq.m gross) 83


Table 10.3 Food and Beverage Floorspace Projections on a Cumulative Basis (sq. m gross) 83

Table 10.4 North West Leicestershire District Retail Hierarchy 84


Appendices

Appendix 1: Study area

Appendix 2: Convenience goods capacity

Appendix 3: Comparison goods capacity

Appendix 4: Food / beverage capacity

Appendix 5: Household survey results

Appendix 6: Potential development sites


Glossary

Benchmark turnover

Expected turnover of existing retail floorspace based on national averages which the identified

available expenditure can be measured against.

Class A1

Commercial units classed as retail or shop uses within the Use Classes Order.

Class A1 services

Non-retail uses classed as A1 in the Use Classes Order, e.g. hairdressers, travel agents, dry

cleaners.

Class A2

Commercial units classed as financial or professional services, e.g banks and building societies,

within the Use Classes Order.

Class A3

Commercial units classed as restaurants and café food outlets within the Use Classes Order.

Class A4

Commercial units classed as public houses or bars within the Use Classes Order.

Class A5

Commercial units classed as fast food or takeaway food outlets selling cooked hot food.

Class C3 residential

“Dwelling house”, as a principal or secondary residence.

Convenience goods

Consumer goods purchased on a regular basis such as food/groceries and cleaning materials.

Comparison goods

Durable goods such as clothing, household goods, furniture, DIY and electrical goods.

Experian

A data consultancy widely used for retail planning information.


Food and beverage

Class A3, A4 and A5 food and drink outlets, eating and drinking away from the home, i.e. not

food, grocery or convenience shopping.

GPDO

The Town and Country Planning (General Permitted Development) (England) Order 2015/596.

Goad Plans

Town centre plans prepared by Experian, which are based on occupier surveys of over 1,250

town centres across the country.

Gross floorspace

Total external floorspace including exterior walls.

Higher order comparison goods

Durable goods which tend to be high value, bought on an occasional basis and/or where

customers are most likely to shop around and compare products in different shops e.g. adult

fashion items, high value electrical goods, jewellery, furniture etc. Customers are usually

prepared to travel further to purchase these items.

Javelin Venuescore

A database of retail locations that enables the user to rank and sort the UK’s shopping venues

against a range of different criteria incl. market size, location type, market position and sector.

Lower order comparison goods

Durable goods which tend to be lower value, bought on a regular basis and/or where customers

are less likely to shop around e.g. small household goods, books, pharmaceuticals and toiletries.

Customers are less likely to travel long distances to purchase these items.

Market share/Penetration rate

The proportion of total consumer expenditure within a given area taken by a particular town

centre or shopping facility.

Multiple traders/outlets

National or regional ‘chain store’ retailers.

Net (sales) floorspace

Retail floorspace devoted to the sale of goods, excluding backstage/storage space and other

areas not accessible to customers.


The Requirements List

A published source of information providing known retail and leisure operators’ space

requirements in towns across the country.

Zone A Rent

The annual rental charge per square foot for the first 20-foot depth of a shop unit, which is the

most suitable measure for standardising and comparing rental levels.


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1.0 Introduction

Overview

1.1 Lichfields was commissioned by North West Leicestershire District Council to prepare a Retail

and Leisure Capacity Study. The study has been prepared in accordance with the National

Planning Policy Framework (NPPF, 2018) and the Planning Practice Guidance (PPG).

1.2 The study will inform future planning policy on retail and town centre matters in the District,

together with a wider strategy for the future of the District’s centres to 2036. It will also form

part of the Council’s evidence base in progressing the early review of the adopted Local Plan.

Any evidence base study carried out at the current time needs to be cognisant of some

significant recent changes:

1 Changes in policy - the NPPF heralded the biggest single change in national planning

policy in a generation, and it raises the bar for local authorities in terms of the positive

approach and a greater emphasis on the deliverability of plans.

2 Changes in the economy - there has been significant uncertainty relating to town

centres and the retail sector, particularly following the EU Referendum vote. The study

must adopt up-to-date and authoritative economic forecasts.

3 Changes in market - the above issues have had an impact on the commercial property

market dynamics, both in terms of local demand and on the overall ability of developers

and firms to access finance.

1.3 The key objective of the North West Leicestershire Retail & Leisure Capacity Study is to provide

a robust and credible evidence base to inform the Council's work on the early review of the

adopted Local Plan, considering changes since previous evidence was prepared. The updated

Local Plan will reflect the emerging housing, employment, retail and leisure needs up to 2036.

1.4 The Retail & Leisure Capacity Study is based on up to date and sound research. The study

establishes existing shopping patterns, based on sound empirical evidence and comprehensive

customer survey research, including both customers who use facilities in the District and those

who shop elsewhere.

1.5 This report provides a quantitative and qualitative assessment of the need for new retail, leisure

and other main town centre uses within North West Leicestershire District. It provides a

description of existing retail facilities within the District, and it identifies the role the centres

play in meeting the needs of customers. The assessment of need includes both food and non-

food retailing and eating / drinking away from the home. The study includes an assessment of:

1 recent changes in circumstances and shopping patterns, not least the effects of the

recession, the requirements of the NPPF and changes to permitted development rights;

2 the future need and (residual) capacity for retail, food and beverage and leisure floorspace

for the period up to 2036;

3 the existing network of centres; and

4 development plan policies, allocations and recommendations on how each centre can

develop its role.

Report structure

1.6 Section 2.0 summarises the relevant policy context and Section 3.0 describes recent trends and

current provision in the District. Sections 4.0, 5.0 and 6.0 provide need assessments for retail

and other main town centre uses. Section 7.0 sets out health check assessments for Ashby de la


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Zouch, Coalville, Castle Donington, Ibstock, Kegworth and Measham. Section 8.0 provides an

analysis and review of the existing relevant local planning policies. Section 9.0 sets out the

strategy for accommodating growth identified within the study. Section 10.0 sets out the

recommendations and conclusions.


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2.0 Policy context

National planning policy

2.1 The previous 2015 Retail Study Update was based on the NPPF (published by the Department

for Communities and Local Government on 27 March 2012) and it was subsequently revised on

24 July 2018). It set out the Government’s planning policies for England and replaces all

previously issued Planning Policy Statements (PPSs) and Planning Policy Guidance Notes

(PPGs) with a single national planning policy document.

2.2 The revised NPPF (2018) consolidates a series of proposals that have been made in the last two

and half years, and which have been included in various consultation documents. The policies in

the revised NPPF are material considerations when determining planning applications ‘from the

day of its publication’ (i.e. from 24 July 2018). The policies in the 2012 NPPF still apply to

examining plans submitted on or before 24 January 2019.

2.3 In relation to town centres, the revised NPPF does not change the overall thrust, although there

are some important modifications. These changes are logical points of clarification that address

areas of dispute which have arisen in recent years. The rapid changes that are affecting the retail

sector and England’s town centres, are acknowledged and reflected in the final version of the

revised NPPF. It recognises that diversification is key to the long-term vitality and viability of

town centres, to ‘respond to rapid changes in the retail and leisure industries’. Accordingly,

planning policies should clarify ‘the range of uses permitted in such locations, as part of a

positive strategy for the future of each centre’.

2.4 It is widely accepted that very long-term projections have inherent uncertainties. In response to

these uncertainties, local planning authorities will no longer be required to allocate sites to meet

the need for town centre uses over the full plan period. The need for new town centre uses must

however still be accommodated over a minimum ten-year period, which reflects the

complexities in bringing forward town centre development sites. In line with the Government’s

economic growth agenda, a positive approach to meeting community needs is still required.

2.5 A key change (para. 86 – change underlined) is “main town centre uses should be located in

town centres, then in edge of centre locations; and only if suitable sites are not available (or

expected to become available within a reasonable period) should out of centre sites be

considered”. The reason for this change is to avoid prejudicing more central sites that are in the

pipeline but not available straight away. The definition of a “reasonable period” is still open to

debate, but logically this period should relate to the likely timetable for delivery of the

application proposal.

2.6 At the heart of the NPPF is a presumption in favour of sustainable development (paragraph 11).

For plan-making this means that:

a plans should positively seek opportunities to meet the development needs of their area,

and be sufficiently flexible to adapt to rapid change;

b policies should, as a minimum, provide for objectively assessed needs for housing and

other uses, as well as any needs that cannot be met within neighbouring areas, unless:

i. the application of policies in the Framework that protect areas or assets of importance

provides a strong reason for restricting the overall scale, type or distribution of

development in the plan area; or

ii. any adverse impacts of doing so would significantly and demonstrably outweigh the

benefits, when assessed against the policies in this Framework taken as a whole.


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2.7 The planning system should be genuinely plan-led. Succinct and up-to-date plans should

provide a positive vision for the future of each area; a framework for addressing housing needs

and other economic, social and environmental priorities; and a platform for local people to

shape their surroundings (paragraph 15).

2.8 Plans should (paragraph 16):

a be prepared with the objective of contributing to the achievement of sustainable

development;

b be prepared positively, in a way that is aspirational but deliverable;

c be shaped by early, proportionate and effective engagement between plan-makers and

communities, local organisations, businesses, infrastructure providers and operators

and statutory consultees;

d contain policies that are clearly written and unambiguous, so it is evident how a

decision maker should react to development proposals;

e be accessible through the use of digital tools to assist public involvement and policy

presentation; and

f serve a clear purpose, avoiding unnecessary duplication of policies that apply to a

particular area (including policies in this Framework, where relevant).

2.9 The development plan must include strategic policies to address each local planning authority’s

priorities for the development and use of land in its area. These strategic policies can be

produced in different ways, depending on the issues and opportunities facing each area (para.

17). Policies to address non-strategic matters should be included in local plans that contain both

strategic and non-strategic policies, and/or in local or neighbourhood plans that contain just

non-strategic policies (paragraph 18).

2.10 Strategic policies should set out an overall strategy for the pattern, scale and quality of

development, and make sufficient provision for (paragraph 20):

a housing (including affordable housing), employment, retail, leisure and other

commercial development;

b infrastructure for transport, telecommunications, security, waste management, water

supply, wastewater, flood risk and coastal change management, and the provision of

minerals and energy (including heat);

c community facilities (such as health, education and cultural infrastructure); and

d conservation and enhancement of the natural, built and historic environment,

including landscapes and green infrastructure, and planning measures to address

climate change mitigation and adaptation.

2.11 Strategic policies should provide a clear strategy for bringing sufficient land forward, and at a

sufficient rate, to address objectively assessed needs over the plan period, in line with the

presumption in favour of sustainable development. This should include planning for and

allocating sufficient sites to deliver the strategic priorities of the area (except insofar as these

needs can be demonstrated to be met more appropriately through other mechanisms, such as

brownfield registers or non-strategic policies) (paragraph 21).

2.12 The preparation and review of all policies should be underpinned by relevant and up-to-date

evidence. This should be adequate and proportionate, focused tightly on supporting and

justifying the policies concerned, accounting for relevant market signals (paragraph 31).

2.13 Planning policies should:


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a set out a clear economic vision and strategy which positively and proactively

encourages sustainable economic growth, having regard to Local Industrial Strategies

and other local policies for economic development and regeneration;

b set criteria, or identify strategic sites, for local and inward investment to match the

strategy and to meet anticipated needs over the plan period;

c seek to address potential barriers to investment, such as inadequate infrastructure,

services or housing, or a poor environment; and

d be flexible enough to accommodate needs not anticipated in the plan, allow for new

and flexible working practices (such as live-work accommodation), and to enable a

rapid response to changes in economic circumstances.

2.14 In terms of retail, planning policies and decisions should support the role that town centres play

at the heart of local communities, by taking a positive approach to their growth, management

and adaptation. Planning policies should (paragraph 85):

a define a network and hierarchy of town centres and promote their long-term vitality

and viability – by allowing them to grow and diversify in a way that can respond to

rapid changes in the retail and leisure industries, allows a suitable mix of uses

(including housing) and reflects their distinctive characters;

b define the extent of town centres and primary shopping areas, and make clear the

range of uses permitted in such locations, as part of a positive strategy for the future of

each centre;

c retain and enhance existing markets and, where appropriate, re-introduce or create

new ones;

d allocate a range of suitable sites in town centres to meet the scale and type of

development likely to be needed, looking at least ten years ahead. Meeting anticipated

needs for retail, leisure, office and other main town centre uses over this period should

not be compromised by limited site availability, so town centre boundaries should be

kept under review where necessary;

e where suitable and viable town centre sites are not available for main town centre uses,

allocate appropriate edge of centre sites that are well connected to the town centre. If

sufficient edge of centre sites cannot be identified, policies should explain how

identified needs can be met in other accessible locations that are well connected to the

town centre; and

f recognise that residential development often plays an important role in ensuring the

vitality of centres and encourage residential development on appropriate sites.

2.15 Applications for retail and town centre uses that are not in an existing centre and are not in

accordance with an up-to-date Local Plan will be assessed against NPPF policies and the key

sequential and impact tests.

2.16 The sequential approach test indicates main town centre uses should be located in town centres,

then in edge of centre locations; and only if suitable sites are not available (or expected to

become available within a reasonable period) should out of centre sites be considered (para. 86).

When considering edge of centre and out of centre proposals, preference should be given to

accessible sites which are well connected to the town centre. Applicants and local planning

authorities should demonstrate flexibility on issues such as format and scale, so that

opportunities to utilise suitable town centre or edge of centre sites are fully explored (para. 87).

2.17 The NPPF (para. 88) confirms this sequential approach should not be applied to applications for

small scale rural offices or other small scale rural development.


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2.18 The NPPF states that local planning authorities should require an impact assessment for

applications for retail and leisure development outside of town centres, which are not in

accordance with an up-to-date development plan and are over a proportionate, locally set

floorspace threshold. If there is not a locally set threshold, the default threshold is 2,500 sq. m

(para. 89). This should include an assessment of:

a the impact of the proposal on existing, committed and planned public and private

investment in a centre or centres in the catchment area of the proposal; and

b the impact of the proposal on town centre vitality and viability, including local

consumer choice and trade in the town centre and the wider retail catchment (as

applicable to the scale and nature of the scheme).

2.19 Where an application fails to satisfy the sequential test, or is likely to have a significant adverse

impact on one of more of the above factors, it should be refused (para. 90).

General Permitted Development Order

2.20 Recent changes to the General Permitted Development Order (GPDO) may also have an impact

on town centres. These measures allow for greater flexibility for changes of use e.g. Class A uses

to C3 residential use and Class A1 uses to Class A2 uses. These measures could change the

composition of town centres across the country; in particular the amount of Class A1 space is

likely to reduce. The measures may lead to a reduction in vacant shop premises, particularly in

peripheral shop frontages, but conversely it could have an impact on the ability of operators to

find space in areas where demand is higher.

Local planning policy

2.21 The North West Leicestershire Local Plan (‘Local Plan’) was adopted in November 2017. Local

Plan Policy S1 (Future Housing and Economic Development Needs) sets out that the Council

will commence a review of the Local Plan by the end of January 2018 or within 3 months of the

adoption of the Local Plan (whichever is the later). There are two main reasons why an early

review is required:

• a shortage of employment land up to 2031 compared to what is needed (as identified in the

Council’s Housing and Economic Development Needs Assessment (HEDNA); or

• the possible need to accommodate additional housing arising from unmet needs in Leicester

City.

2.22 The Council started the Local Plan Review by undertaking a Local Plan Partial Review – Issues

Consultation between February and April 2018. Further consultation on Emerging Options was

undertaken between November 2018 and January 2019. Retail capacity projections will need to

be updated and rolled forward, accounting for the latest trends in home / online shopping and

recent changes in the composition of uses within town centres.

2.23 Local Plan Policy Ec8 (Town and Local Centres: Hierarchy and Management of

Development) identifies the locations where retail and main town centre development will be

accommodated which are outlined in Table 2.1 below.


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Table 2.1 North West Leicestershire District Settlement Hierarchy

Hierarchy Settlement

Town Centres Coalville, Ashby de la Zouch

Local Centres Castle Donington, Ibstock, Kegworth, Measham

Source: North West Leicestershire Local Plan

2.24 Policy Ec8 sets out that development outside of the defined town and local centres will only be

permitted if it can be demonstrated that a sequential approach has been followed which favours

sites in a defined centre, then edge of centre and then out of centre.

2.25 Policy Ec8 considers that Coalville is the district’s principal shopping area and is the Council’s

preferred location for additional retail development to ensure that it continues to fulfil this role

and to assist in the regeneration of the town centre. The Council will work with landowners,

developers and businesses to bring forward proposals for up to 7,300 sq. m of comparison (non-

food) retail floorspace in accordance with the hierarchy set out in this policy.

2.26 Policy Ec8 sets out that new retail and town centre uses development should:

a be of a scale appropriate to the role, function and character of the settlement and not

undermine the balance of the hierarchy; and

b conserve and enhance the character and distinctiveness of each centre in terms of

design and protect and enhance the built and historical assets of the centre and their

wider setting.

2.27 Local Plan Policy Ec9 (Town and Local Centres: Thresholds for Impact Assessments) sets a

threshold that requires an impact assessment for retail, leisure and office development outside

of the town and local centres. For Coalville and Ashby de la Zouch there is a development

threshold of 1,000 sq. m gross. For Castle Donington, Ibstock, Kegworth and Measham there is

a development threshold of 500 sq. m gross.

2.28 Local Plan Policy Ec10 (Town and Local Centres: Primary Shopping Areas – Non-Shopping

Uses) considers that shops (Use Class A1) will be the predominant ground floor use within the

defined Primary Shopping Areas of the town and local centres. Development for other main

town centre uses within the Primary Shopping Area will be acceptable where the proposal:

a makes a positive contribution to the diversity of uses on offer;

b the proposal, along with any committed planning permission, does not undermine the

shopping element within the immediate area of the site;

c would not result in a cluster or over-concentration of non-shop uses; and

d would not lead to a negative impact on the retail character and vitality and viability of

the Primary Shopping Area.

2.29 The residential use of the upper floors of properties within the defined Primary Shopping Area

will be supported subject to parking and amenity considerations.

2.30 Local Plan Policy Ec11 (Town and Local Centres: Primary Shopping Areas – Hot Food

Takeaway Balance) sets out that applications for a proposed hot food takeaway use, within the

defined Primary Shopping Areas of the town and local centres, the following factors will be

considered:

a the number of existing takeaway establishments in the immediate area as related to the

application site and their proximity to each other, to avoid clusters of takeaway uses;


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b impact on the amenity of the immediate area (including smells, fumes and noise),

traffic or safety issues arising from the proposal itself or cumulatively with the existing

uses in the area; and

c the potential impact upon the health of local residents where it can be demonstrated

that the proposal will raise health issues.

2.31 Policy Ec11 also considers that proposals for a hot food takeaway use should also include the

provision of a litter bin on land within the premises. Within the Market Street frontage of Ashby

de la Zouch, Nos 67 to 89 and Nos 76 to 108, the Council will resist applications for new hot food

takeaway uses over and above those in existence or permitted. The concentration of hot food

takeaway uses within the defined local centre of Ibstock will not be permitted to increase above

the existing number of those in existence or permitted.

2.32 Local Plan Policy Ec12 (Local Centres) considers that planning permission will only be

granted for the loss of shopping and other main town centre uses within the defined local centre

if the premises have been vacant for at least 6 months with evidence of marketing. The following

factors will also be considered:

a the need to maintain an appropriate balance between main town centre and non-main

town centre uses;

b the contribution the unit makes to the function of the centre in terms of its size and

location within the centre;

c the nature and characteristics of the proposed use and the type and characteristics of

other uses within proximity of the application site; and

d the impact of the proposal on the shopping and service character and function of the

local centre – for example, would it create an active frontage, would the use bring

visitors to the centre?

2.33 The residential use of the upper floors of properties within these defined local centres will be

supported subject to parking and amenity considerations.


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3.0 Current provision and trends

Introduction

3.1 This section outlines national trends that are likely to influence the need for retail and town

centre facilities in North West Leicestershire District and the prospects for attracting new

investment. It also summarises current provision within the District, which provides the

baseline for future projections in later sections of this report.

Retail trends

3.2 The economic downturn had a significant impact on the retail and leisure sectors. Many

national operators failed (e.g. Austin Reed, BHS, Comet, HMV, JJB Sports, Jessops, Maplin,

Clinton Cards, Woolworths, MFI, Toys R Us, Land of Leather, Borders, Game, Firetrap, La

Senza, Past Times, Barratts and Habitat), leaving major voids within centres and retail parks.

The latest operators to experience difficulties include House of Fraser, New Look, Carpetright,

Prezzo, Chimichanga, Strada, Byron, Marks & Spencer and Jamie Oliver, which indicate that

market conditions are still challenging.

3.3 Many town centre development schemes were delayed and the demand for traditional bulky

goods retail warehouse operators has been affected. Even some of the main food store operators

have seen a reduction in growth, with discount operators taking market share from the main

operators. To counteract the loss of market share from ‘top 4’ supermarket operators, Tesco is

preparing to launch a new discount chain called ‘Jack’s’. Up to 60 stores could be launched

including 10-15 planned for new locations, with new stores being rolled out from September

2018. At the time of writing 6 Jack’s stores have now opened.

3.4 Assessing future expenditure levels within this study needs to consider the likely speed of the

economic recovery, particularly in the short term (2018 to 2021). Careful consideration is

needed to establish the appropriate level of expenditure growth to be adopted over the plan

period. This study takes a long-term view for the plan period recognising the cyclical nature of

expenditure growth. Trends in population growth, home shopping/internet sales and growth in

turnover efficiency also need to be carefully considered and a balanced approach taken. An

overview of national trends within the retail sector is set out below.

Expenditure growth

3.5 Historic retail trends indicate that expenditure has consistently grown in real terms in the past,

generally following a cyclical growth trend. The underlying trend shows consistent growth and

this trend is expected to continue in the future. However, the impact of the EU Referendum is

expected to result in slower growth in the short term and home shopping/internet spending is

expected to grow at a faster rate than traditional forms of shopping.

3.6 After the recession in 2008/09, growth rebounded and from 2012 grew to the high of 3% in

2014 and 2% in 2015. The Office for Budget Responsibility’s (OBR) latest (November 2017)

figures for GDP show that real GDP growth averaged 0.3% a quarter in the UK in the first three

quarters of 2017, down from 0.5% in the second half of 2016. OBR’s March 2017 forecasts

assumed that real GDP growth would slow in the second quarter of 2017 as higher inflation

squeezed real incomes. The latest ONS data however indicates that this slowdown came in the

first quarter of 2017 – one quarter earlier than assumed in March 2017, but one quarter later

than assumed in the November 2016 forecast. Real GDP growth was therefore slightly weaker

over the first half of 2017 than expected in March 2017.


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3.7 The average forecast for GDP growth in 2017 is 1.6% which is slightly higher than the current

forecast of 1.5%. The average forecast for GDP growth in 2018 is 1.4%. The average forecast for

2019 is 1.7%, while the average for 2020 is 2%. The blue shading in Figure 3.1 shows 20%

probability bands around the projection line.

Figure 3.1 Real GDP Growth Fan Chart (November 2017)

Source: OBR Economic and Fiscal Outlook – November 2017

3.8 In the past, expenditure growth has fuelled growth in retail floorspace, including major out-of-

centre development, particularly in the 1980s and 1990s. The speed of recovery from the last

economic downturn has been slow. The high pre-recession growth rates are unlikely to be

achieved in the short term, but the underlying trend over the medium and long term is expected

to lead to a need for further modern retail floorspace, even allowing for continued growth in

home shopping and turnover efficiencies. The growth in the demand for floorspace is expected

to be slow, particularly in the short term. These national trends are anticipated to be mirrored in

North West Leicestershire District.

3.9 For convenience goods, Experian’s forecasts (December 2017) anticipate limited growth (0.1%

per annum) from 2020. For comparison goods, higher levels of growth are expected in the

future (3.2% per annum from 2020), still at a lower rate than previous pre-recession trends (8%

per annum between 1997 and 2007). Historically comparison goods expenditure has grown

significantly more than convenience goods expenditure, and Experian’s latest national growth

rate recommendations are consistent with these past trends.

3.10 Experian’s latest expenditure projections consider the implications of Brexit, indicating this has

created major uncertainties regarding the long-term outlook for the UK economy. Experian’s

baseline forecasts reflect a small downgrade in the UK’s long-term projections for trade,

investment and GDP. However, the revisions to the consumer spending forecast are minimal,

with long term growth expected to remain around 2.2% to 2.3%, underpinned by rises in

population and household incomes. Experian Retail Planner Briefing Note 15 (December 2017)

states:


Pg 11

“The expansion in comparison goods volumes, averaging 3.2% per head to 2036, will be less

buoyant than in the three decades to 2015 as key factors that boosted growth, notably the

globalisation that subdued audio-visual prices significantly, will not be repeated to the same

degree.

Convenience goods enjoyed the strongest rise in the decade during 2016, buoyed by the overall

buoyancy in spending. Growth has since slowed but remains above the long-term trend over

the period 1997 to 2015 averaging – 1.2% per head a year. Our central forecast has a renewed

squeeze in convenience goods in the short term, before sales per head growth settles at 0.2% a

year from 2020 to 2036.”

3.11 Low expenditure growth and deflationary pressures (i.e. price cutting) in the non-food sector

have had an impact on the high street in the last few years. Because of these trends, the national

average shop vacancy rate (based on Goad plan data) has increased from around 10% in 2005 to

circa 14% in 2012. Vacancy rates have gradually recovered to 11.2% in 2017.

3.12 Data obtained from Goad and updated during centre visits carried out in July 2018,

demonstrated that there were 48 vacant Class A1-A5 shop units within Coalville, Ashby de la

Zouch, Castle Donington, Ibstock, Measham and Kegworth. This equates to an overall vacancy

rate of 8.8%, which is lower than the Goad national average of 11.3% (2018). Coalville had the

highest vacancy rate (16%), which is well above the national average. Coalville aside, the shop

vacancy figures suggest centres in the District are performing reasonably well despite

challenging market conditions.

New forms of retailing

3.13 New forms of retailing (multi-channel shopping) have continued to grow. Home/electronic

shopping has increased with the growth in the use of personal computers, smart phones and the

internet. Click and collect / click and return shopping has become more popular. The future

growth of multi-channel retailing including home computing, internet connections and

interactive TV will continue to influence retailing in the high street and from traditional stores.

National trends within this sector will have implications for retailing within North West

Leicestershire, because they will affect the amount of expenditure growth that will be potentially

available to support development and the strength of operator demand for new floorspace.

Special forms of trading/home shopping

3.14 Recent trends suggest continued strong growth in this sector. Experian’s Retail Planner Briefing

Note 15 (December 2017) states:

“The strong increase in online shopping in the past decade has lifted the share of special forms

of trading (SFT) to a level where it now accounts for close to 16.5% of total retail sales….

…The rising share of internet sales in total retail transactions dominates the picture of SFT.

Based on data for the first ten months of the year, internet sales’ share of total retail is

expected to come in at roughly 14% in 2017, against 4.7% in 2008.


Pg 12

…non-store retailing continues to grow rapidly, outpacing traditional forms of spending. We

retain our assumption that non-store retailing will increase at a faster pace than total retail

sales well into the long term. According to Internet World Stats, as of June 30 2017, there were

an estimated 62.1 million internet users in the UK (representing 94.8% of the population).

Growth of the internet user base will thus be less of a driver than in the past decade. But

growth momentum will be sustained as new technology such as browsing and purchasing

through mobile phones and the development of interactive TV shopping boost internet

retailing. We expect that the SFT market share will continue to increase over the forecast

period, although the pace of e-commerce growth will moderate markedly after about 2022.

Our forecast has the SFT share of total retail sales reaching almost 20% by 2022 rising to

20.5% by the mid-2030s.”

3.15 This study makes an allowance for future growth in e-tailing based on Experian projections. It

will be necessary to monitor the amount of sales attributed to home shopping in the future to

review future policies and development allocations.

3.16 The implications of these trends on the demand for retail space have been carefully considered.

Some retailers operate online sales from their traditional retail premises e.g. food store

operators and click and collect operations, therefore growth in online sales may not always

mean there is a reduction in the need for retail floorspace.

3.17 Given the likelihood that multi-channel shopping is likely to grow at a faster pace than total

retail expenditure, the retail study assessment has adopted relatively cautious growth

projections for retail expenditure and an allowance has been made for retailers to increase their

turnover density, due to growth in home shopping and click and collect.

Food store operators

3.18 In addition to new forms of retailing, retail operators have responded to changes in customers’

requirements. Retailers have also changed their trading formats to include smaller store formats

capable of being accommodated within town and local centres (such as the Tesco Express /

Metro, Sainsbury’s Local, Little Waitrose and Marks & Spencer’s Simply Food / Food Hall

formats).

3.19 The number of Tesco Express, Sainsbury’s Local and Little Waitrose stores has increased

significantly during the last decade (albeit Waitrose has recently decided to close three Little

Waitrose stores). Taking Sainsbury’s as an example, data provided by Mintel indicates that the

number of Sainsbury’s Local stores increased by 88% between 2011 and 2015, compared to the

number of larger format stores which increased by 37% over the same period. The number of

Little Waitrose trebled between 2011 and 2015.

3.20 Several proposed larger food stores have not been implemented across the country. There has

been a move away from larger stores to smaller formats, reflecting changes in customer’s

shopping habits.

3.21 The expansion of European discount food operators Aldi and Lidl has been rapid during the last

decade. This trend is evident in North West Leicestershire District with Aldi and Lidl stores in

Coalville and an Aldi store in Ashby de la Zouch. The discount sector is actively expanding and

Aldi / Lidl may look for further opportunities in North West Leicestershire District in the future.

Comparison retailers

3.22 Comparison retailers have also responded to market conditions. The bulky goods warehouse

sector has rationalised, including a few mergers and failures, and scaled down store sizes. Other


Pg 13

traditional high street retailers often seek large out-of-centre stores, for example Boots, Next,

TK Maxx and Poundstretcher. Matalan has also opened numerous discount clothing stores

across the UK. Sports clothing retail warehouses including Decathlon and Sports Direct have

also expanded out-of-centre. This trend has been evident in North West Leicestershire District,

with Sports Direct moving out of Coalville town centre to Whitwick Retail Park.

3.23 The demand for premises within the bulky goods sector, i.e. furniture, carpets, electrical and

DIY goods, has been particularly weak in recent years. This has led to voids on retail warehouse

parks and proposals to extend the range of goods sold to non-bulky goods. This can lead to the

relocation of retailers creating more vacant units in town centres. The retail warehouse sector is

reasonably well represented in North West Leicestershire District including at Whitwick Retail

Park and Nottingham Road Retail Park. These operators sell bulky comparison goods that

complement the town centres, as well as non-bulky good such as fashion on and clothing, which

provide direct competition. At present there are limited retail warehouse voids in North West

Leicestershire and this should restrict pressure to extend the range of non-bulky goods. The

composition of retail parks in North West Leicestershire should continue to be monitored and

controlled if necessary.

3.24 Within town centres, many high street multiple comparison retailers have changed their format.

For over a decade, high street national multiples have increasingly sought larger modern shop

units (over 200 sq. m) with an increasing polarisation of activity into the larger national,

regional and sub-regional centres. In general, operator demand for space has decreased during

the recession and, of those national multiples looking for space, many prefer to locate in centres

larger than Coalville and Ashby de la Zouch, such as Loughborough and Leicester, where footfall

and dwell times are higher due to the range of retailers, eateries and entertainment facilities

available in larger centres. In any event, given the historic nature of Ashby de la Zouch town

centre, many of the existing units are narrow fronted and the unit configuration could constrain

operator demand. Much of the occupier demand in smaller centres has come from non-retail

services occupied by independent operators, rather than higher order comparison goods

shopping.

3.25 The continuation of these trends will influence future operator requirements in North West

Leicestershire District with smaller vacant units becoming less attractive for new multiple

occupiers, and retailers increasingly looking to relocate into larger units. However, smaller

vacant units could still be attractive to independent traders and non-retail services.

Charity and discount shops

3.26 The charity shop sector has grown steadily over the past 20 years and there is no sign this trend

will end. It is generally considered that the general public consider that a town centre containing

a significant number of charity shops is not a healthy centre. Planning policies cannot control

the amount of charity shops because they fall within Class A1, the same category as other shops.

In many centres, charity shops have occupied vacated shop premises during the recession. This

trend is evident in Coalville and Ashby de la Zouch. Charity shops can often afford higher rents

than small independent occupiers because of business rate discounts. It does not follow that

these charity shops will be replaced by traditional shops when the market recovers, particularly

in secondary retail frontages, which is contrary to public perception.

3.27 Discount shops1 are found in Coalville town centre, with Home Bargains and Poundland both

present within the Belvoir Shopping Centre. However, this trend is not replicated in Ashby de la

Zouch nor the local centres.

1 Discount shops are those that sell mostly old stock or end-of-line products, often at a heavily reduced price.


Pg 14

Non-retail services

3.28 The growth of money lending/pay day loan shops, betting shops and hot food takeaways has

also raised concerns amongst local planning authorities, and has resulted in a change to

permitted development rights to control the growth of these uses in town centres.

3.29 Recent changes to the GPDO may also have an impact on town centres. These measures allow

for greater flexibility for changes of use from retail to non-retail uses e.g. Class A uses to C3

residential use and Class A1 uses to Class A2 uses. These measures could change the

composition of town centres; the amount of Class A1 space could reduce and the local planning

authority has little control. The measures may lead to a reduction in vacant shop premises,

particularly in peripheral shop frontages. Conversely, it could have an impact on the ability of

operators to find space, in areas where demand is higher. Given that the vacancy rate is

relatively low in North West Leicestershire District (Coalville aside) the latter may be the main

concern.

3.30 In our view it is unlikely that these temporary changes will have a significant impact on Ashby

de la Zouch, Castle Donington, Ibstock, Measham and Kegworth because the current vacancy

rates are relatively low.

3.31 These trends including the growth of home shopping are not new and have been affecting the

high street for many years. In response to these trends, town centres have changed and

diversified. The food and beverage, leisure and non-retail service sectors have been successful in

occupying space no longer attractive to retail tenants. There have been cyclical trends in vacancy

rates reflecting the macro economic trends, but in most cases, town centres recovered during

periods of stronger growth. The most recent trends suggest vacancy rates have been slow to

recover in weaker centres, and many high street retailers are still experiencing difficulties. The

Goad national shop vacancy rate increased to over 14% during the last recession, but has not

returned to pre-recession levels (around 8%). The national vacancy rate remains around 11%,

and therefore a cautious approach to future growth is required.

3.32 Shopping behaviour will continue to change and the high street will need to continue to

respond. All centres will need to focus on their advantages over other forms of multi-channel

shopping, for example using the internet as an extended shop window, click and collect facilities

and providing a combined retail and leisure experience. There will always be demand for a day

out.

Centres in North West Leicestershire District and the surrounding area

3.33 North West Leicestershire District is bound by South Derbyshire, Erewash and Rushcliffe to the

north, Charnwood to the east, Hinckley & Bosworth and North Warwickshire to the south and

Lichfield to the west.

3.34 The North West Leicestershire District Local Plan sets out a settlement hierarchy of North West

Leicestershire District (see Table 2.1 above). The location of the main centres in North West

Leicestershire i.e. Coalville, Ashby de la Zouch, Castle Donington, Ibstock, Kegworth and

Measham are shown in Figure 3.2 below.


Pg 15

Figure 3.2 Main Centres in North West Leicestershire District

Source: Lichfields

3.35 The quantitative analysis in this report is based on a defined study area (see Figure 3.3 below or

Appendix 1), which covers the primary catchment area of shopping destinations within North

West Leicestershire District. The study area is sub-divided into 7 zones for more detailed

analysis. The zones broadly reflect the catchment areas of the main centres within the District.


Pg 16

Figure 3.3 Study Area Zones (see Appendix 1 for larger plan)

Source: Lichfields

Venuescore

3.36 The Javelin Group’s Venuescore ranks over 3,500 retail destinations in the UK including town

centres, malls, retail warehouse parks and factory outlet centres across the country (individual

‘out-of-centre’ stores are not included). Each destination is given a weighted score based on the

number of multiple retailers present, including anchor stores, fashion operators and non-

fashion multiples. The score attached to each retailer is weighted depending on their overall

impact on shopping patterns, e.g. a department store will achieve a high score. The scores relate

to each shopping destination and do not include out of centre stores.

3.37 This Javelin information is widely used in the retail industry to assess the relative strength of

shopping destinations. The results for North West Leicestershire District and other relevant

centres outside of the District are shown in Table 3.1.


Pg 17

Table 3.1 Venuescore UK Shopping Index and UK Rank

Shopping Destination Location Grade Venuescore UK Rank Market Position

Leicester Major City 394 15 Middle

Loughborough Regional 137 174 Middle

Lichfield Sub-Regional 100 255 Middle

Fosse Park, Leicester Sub-Regional 94 274 Middle

Long Eaton Sub-Regional 85 323 Lower Middle

Beaumont Leys Major District 62 473 Lower Middle

Ilkeston Major District 61 482 Lower Middle

Swadlincote Major District 57 520 Lower Middle

Hinckley Major District 55 551 Lower Middle

Coalville Major District 54 558 Lower Middle

Thurmaston Retail Park, Thurmaston District 39 799 Middle

Ashby de la Zouch District 33 968 Middle

West Bridgford District 32 1,008 Middle

Corley Minor District 25 1,276 Middle

St Georges Retail Park, Leicester Minor District 24 1,325 Lower Middle

Resolution Road, Ashby Minor District 21 1,481 Middle

Bingham, Nottingham Local 18 1,696 Middle

Rugby Road, Hinckley Local 17 1,775 Middle

Atherstone Local 16 1,888 Lower Middle

Whitwick Retail Park Local 16 1,888 Lower Middle

Kensington Business Park, Ilkeston Local 15 2,021 Middle

Loughborough Road, Nottingham Local 15 2,021 Unknown

Epinal Way, Loughborough Local 14 2,171 Middle

Regents Place Retail Park, Loughborough Local 14 2,171 Middle

Syston Local 14 2,171 Unknown

Waterside Retail Park, Ilkeston Local 14 2,171 Unknown

Gorse Cover Centre, Loughborough Local 13 2,377 Middle

Lichfield Retail Park, Lichfield Local 13 2,377 Lower Middle

Donington Park Services Local 12 2,566 Middle

Gamston, Nottingham Local 12 2,566 Middle

Hawley Road, Hinckley Local 12 2,566 Unknown

Meridian Leisure Park, Leicester Local 12 2,566 Middle

Willowbrook Retail Park, Loughborough Local 12 2,566 Middle

Beacon Street, Lichfield Local 11 2,815 Middle

East Midlands Airport Local 11 2,815 Middle

Charnwood Road, Loughborough Local 11 2,815 Middle

Civic Way, Swadlincote Local 11 2,815 Middle

Hinckley Fields Industrial Estate, Hinckley Local 10 3,133 Middle

Milestone Way / Chasewater, Burntwood Local 10 3,133 Middle

Tamworth MSA, Tamworth Local 10 3,133 Middle

Source: Venuescore, Javelin Group 2016/17


Pg 18

Figure 3.4 Venuescore 2016/17 Rankings

Source: Venuescore, Javelin Group 2016/17


Pg 19

3.38 The location of Venuescore centres is shown in Figure 3.4, and this indicates that residents in

North West Leicestershire District have good access to several large centres, as well as having a

choice of smaller centres to meet their day to day shopping needs.

3.39 Leicester city centre is at the top of the hierarchy in the sub-region with a Venuescore of 394 and

is ranked 15th in the UK. Javelin places North West Leicestershire’s centres below the next tier of

regional centres such as Loughborough (174th), Lichfield (255th) and Fosse Park (274th). Coalville

is classified as a “Major District” centre with a Venuescore of 54 and a UK rank of 558th. Ashby

de la Zouch is classified as a “District” centre and has a similar Venuescore to Coalville (33) but

has a lower UK ranking (968th).

3.40 The other centres which are the subject of this study have few national multiple retailers and are

not included within the Venuescore analysis. It should also be noted that the Venuescore data is

weighted towards clothing and fashion retailing. Within the sub-region, clothing/fashion

shopping facilities are primarily focused in the city and larger town centres. Therefore, the

relevance to North West Leicestershire’s local centres is limited.

3.41 Javelin also assesses the market position of centres based on the retailers present and the

centre’s relative position along a spectrum running from discount (i.e. pound shops) to luxury

(i.e. brands such as Chanel) or down-market to aspirational (i.e. lower, middle to upscale), as

shown in Table 3.1. The market position is assessed proportional to the size of the respective

centre. Again, this information is weighted towards clothing and fashion retailing.

3.42 Each venue has an estimated average market position score based on the retailers present, with

the ‘market position index’ for each centre then calculated by comparing the venue’s market

position score against the average for all venues. The average market position index is 100, and

Leicester city centre has a market position index of 105. As 105 is just above 100, Leicester city

centre has a ‘middle’ market position. A further example is Nottingham city centre which has a

market position index of 112, well above average, meaning Nottingham city centre has an ‘upper

middle’ market position.

3.43 The market position relates specifically to the fashion offer together with other easily classified

operators, because the range and choice of clothing and fashion shopping is the key driver in the

relative attraction of large comparison shopping destinations. Javelin also provides other

measures of the strength of centres as outlined below.

3.44 Coalville and Ashby de la Zouch are classed as having a “Lower Middle” and “Middle” market

position respectively. This suggests they do not offer the same level of luxury / high quality

retailing as larger town centres or centres within areas with higher levels of affluence. That

being said, Coalville and Ashby de la Zouch are very different town centres, with Ashby de la

Zouch known for selling higher end gifts than Coalville. However, none of the centres within

Table 3.1 have a market position in a higher category than “Middle”.

3.45 In addition to its market position and Venuescore, each destination is also assessed in terms of a

range of other attributes, as follows:

1 age focus (is the offer targeting younger or older consumers?); and

2 fashionability of its offer (is the clothing offer traditional or progressive?).

3.46 The Javelin Group classifies retailers in terms of their “fashionability” ranging from “traditional”

at one end, then “updated classic”, “fashion moderate”, “fashion forward” through to

“progressive” at the other, i.e. least fashionable to the most fashionable. This classification is

only reliable for larger centres because it focuses on national multiples rather than independent

outlets.


Pg 20

3.47 The age position of the fashion offer is also classified ranging from “young”, “middle” to “old”,

for example shops such as Hollister, H&M, Miss Selfridge and Superdry appealing more to the

young and shops such as Wallis and Edinburgh Woollen Mill appealing more to the old.

3.48 Coalville and Ashby de la Zouch tend to cater predominantly for older customers, being

described as “updated classic” and “fashion moderate” respectively. This reflects the older age

profile of residents within the District.

3.49 The Javelin information outlined above, indicates that Coalville is the most significant shopping

destination in the District, and has the best prospects for attracting future growth and major

investment.


Pg 21

4.0 The need for retail uses

Introduction

4.1 This section assesses the need for Class A1 retail uses within North West Leicestershire District.

The new NPPF (para. 11) indicates that Local Planning Authorities should positively seek

opportunities to meet the development needs of their area, and Local Plans should meet

objectively assessed needs.

4.2 This section objectively assesses the quantitative and qualitative scope for retail uses in North

West Leicestershire District for the period 2018 to 2036. It sets out the methodology adopted

and provides a quantitative capacity analysis in terms of levels of spending for convenience and

comparison shopping. A qualitative assessment of the range and scale of existing shopping

facilities has been undertaken as part of the town centre health check / audits in Section 7.

Methodology and base data

4.3 The methodology is summarised in Figure 4.1. The approach adopted to produce retail

projections follows the key steps identified within the Planning Practice Guidance. The approach

adopts economic growth forecasts that are widely used and accepted for development plan

preparation and at planning inquiries.

Figure 4.1 Methodology for Estimating Future Requirements for Retail Floorspace

Source: Lichfields

4.4 Stage 1 establishes existing demand (population and expenditure) and supply (floorspace and

facilities). Stage 2 assesses the balance between supply and demand and projects forward to


Pg 22

quantify future requirements for new facilities. Stage 3 considers how future growth should be

distributed and accommodated.

Price base

4.5 All monetary values expressed in this study are at 2016 prices, consistent with Experian's most

up to date base year expenditure figures for 2016 (Experian Briefing Note 15, December 2017).

Study area

4.6 A study area has been defined to cover these catchment areas and a household telephone survey

has been undertaken to quantify existing shopping and leisure patterns. The study area defined

in the 2013 study and the 2015 retail update study has been reviewed and is considered robust,

and has been adopted in this 2018 study.

4.7 The study area covers the primary catchment areas of the town centres in North West

Leicestershire District. The primary catchment area is the hinterland where each town /

shopping destinations attracts most of its trade. The study area has been sub-divided into 7

zones as shown in Appendix 1, based on Lower Layer Super Output Areas (LSOAs), reflecting

the primary catchment areas of the main destinations within the District i.e. Coalville, Ashby de

la Zouch, Castle Donington, Ibstock, Kegworth, Measham.

Population

4.8 The projected population within the study area between 2018 and 2036 is set out in Table 1,

Appendix 2. Base year population data has been obtained from Experian for each zone. The

2016 Experian population estimate for each zone has been projected forward up to 2036 using

the Office of National Statistics’ latest 2016-based sub-national population projections

(published May 2018). The base year (2018) population within the study area is 99,813 which is

projected to increase by 12.8% to 112,613 by 2036.

4.9 If population projections change during the development process then it may be necessary to

monitor and test the implications of these changes, and revised floorspace capacity figures may

need to be produced. The implications of potential changes to these population projections are

not expected to significantly change the floorspace capacity estimates in this report.

Retail expenditure

4.10 The level of available expenditure to support retailers is based on first establishing per capita

levels of spend for the study area population. Experian's local consumer expenditure estimates

for comparison and convenience goods for each of the study area zones for the year 2016 have

been obtained.

4.11 Experian's EBS national expenditure information (Experian Retail Planner Briefing Note 15,

December 2017) has been used to forecast expenditure within the study area. Experian's

forecasts are based on an econometric model of disaggregated consumer spending. This model

takes several macro-economic forecasts (chiefly consumer spending, incomes and inflation) and

uses them to produce forecasts of consumer spending volumes, prices and values, broken down

into separate categories of goods. The model incorporates assumptions about income and price

elasticities, i.e. the measure of the effect of a price change or a change in the quantity supplied

on the demand for a product or service.


Pg 23

Growth rates

4.12 Experian's EBS growth forecast rates for expenditure reflect the current economic circumstance

and post Brexit forecasts. Experian provides an appropriate growth rate for the short term as

per Table 4.1 below. In the longer term it is more difficult to forecast year on year changes in

expenditure, but Experian's longer-term growth average forecasts have been adopted and are set

out in Table 4.1 below.

Table 4.1 Post-Brexit Growth Forecasts

Year Convenience Goods Growth Forecasts Comparison Goods Growth Forecasts

2017 0% +2.3%

2018 -0.6% +0.9%

2019 -0.2% +2.1%

2020-2024 0.1% per annum +3.2% per annum

Post 2024 0.1% per annum +3.2% per annum

Source: Experian Briefing Note 15 (December 2017)

4.13 These growth rates are relatively cautious when compared with past growth rates, but represent

the most realistic forecast for future growth. These growth figures relate to real growth and

exclude inflation.

Special forms of trading

4.14 Special Forms of Trading (SFT) or non-store activity is included within Experian's expenditure

estimates. SFT includes other forms of retail expenditure not spent in shops e.g. mail order

sales, some internet sales, vending machines, party plan selling, market stalls and door to door

selling.

4.15 Home/electronic shopping has emerged with the increasing growth in the use of personal

computers and the internet. This study makes an allowance for future growth in e-tailing based

on Experian projections. It will be necessary to monitor the amount of sales attributed to home

shopping in the future to review future policies and development allocations.

4.16 SFT needs to be excluded from retail assessments because it relates to expenditure not spent in

shops and does not have a direct relationship with the demand for retail floorspace. The growth

in home computing, internet connections and interactive TV may lead to a growth in home

shopping and may have effects on retailing in the high street. Experian provides projections for

special forms of trading and e-tailing. The Experian information suggests that non-store retail

sales in 2017 was:

• 10.8% of convenience goods expenditure; and

• 19.7% of comparison goods expenditure.

4.17 Experian predicts that these figures will increase in the future. Experian recognises that not all

this SFT expenditure should be excluded from a retail capacity analysis, because some of it

relates to internet sales through traditional retail businesses, rather than internet companies.

4.18 The turnover attributable to e-tail through retail businesses is included in the company average

turnovers, and therefore expenditure figures should not exclude this expenditure. Experian has

provided adjusted deductions for SFT and projections. These projections have been used to

exclude only e-tail expenditure attributed to non-retail businesses, which will not directly

impact on the demand for retail floorspace. Furthermore, the growth in online sales through

retail businesses will reduce the need for sales floorspace, but should allow operators to increase


Pg 24

their turnover efficiency. This trend has been considered. The adjusted figures for SFT are set

out in Table 4.2 below.

Table 4.2 Adjusted Estimates for the UK

Year Convenience (%) Comparison (%)

2018 3.4% 15.4%

By 2021 3.9% 16.9%

By 2031 5.1% 17.8%

By 2036 5.3% 18.0%

Source: Experian Briefing Note 15 (December 2017)

4.19 These figures relate to the national average for comparison and convenience good expenditure

as a whole. The household shopper survey results suggest the amount of SFT varies significantly

for each category of comparison goods, ranging from 4.0% to 55.7%. SFT has been subtracted

based on national averages shown above.

Forecast spend per head

4.20 Table 2, Appendix 2 sets out the forecast growth in spending per head for convenience goods

within each zone in the study area up to 2036. Forecasts of comparison goods spending per

capita are shown in Table 2, Appendix 3.

4.21 Table 3, Appendix 2 sets out total convenience goods expenditure within the study area up to

2036 (population multiplied by average expenditure per capita). Forecasts of comparison goods

spending are shown in Table 3, Appendix 3.

4.22 Because of growth in population, convenience goods spending within the study area is forecast

to increase by 12.3% from £210.52 million in 2018 to £236.36 million in 2036, as shown in

Table 3, Appendix 2. Comparison goods spending is forecast to increase by some 90.7%

between 2018 and 2036, increasing from £311.68 million in 2018 to £594.47 million in 2036, as

shown in Table 3, Appendix 3. These figures relate to real growth and exclude inflation.

4.23 It should be noted that comparison goods spending is forecast to increase more than

convenience spending as the amount spent on groceries does not necessarily increase

proportionately with disposable income, whereas spending on non-food goods is more closely

linked to income. Growth is still likely to be less than was previously envisaged pre-Brexit.

Market shares/penetration rates

4.24 To assess the capacity for new retail floorspace, penetration rates are estimated for shopping

facilities within the study area. The assessment of penetration rates is based on a range of

factors but primarily information gathered through the July 2018 household survey. The results

of the household shopper questionnaire survey undertaken by NEMS in July 2018 have been

used to estimate existing shopping patterns within the study area zones. The tabulated results

are shown in Appendix 5.

4.25 The total turnover of shops within North West Leicestershire District is estimated based on

penetration rates. For convenience goods shopping turnover estimates are then compared to

average company benchmark or average sales floorspace densities derived from Global Data,

which provides an indication of how individual retail stores and centres are performing against

expected turnover averages. This allows the identification of potential surplus or deficit capacity

for retail sales floorspace.


Pg 25

4.26 The results of the household shopper survey relating to main and top-up food and grocery

shopping have been used to estimate existing convenience goods shopping patterns. The

estimates of market share or penetration within each study area zone for convenience goods

shopping are shown in Table 4, Appendix 2. The market shares in Table 4 are a combined

rate for both main and top up shopping based on a 70:30 split, i.e. 70% main food shopping and

30% top-up shopping. This 70:30 split is based on Lichfields’ experience and is widely accepted

in retail studies of this kind.

4.27 The market shares for comparison goods shopping are shown in Table 4, Appendix 3. This

market share is based on a weighted average2 for each comparison goods category including

within the household survey e.g. clothing / footwear, electrical, furniture, floorcoverings, DIY

and health and beauty products.

Benchmark turnover levels

4.28 Company average turnover of sales floorspace densities are available for major food store

operators and are compiled by Global Data. Company average sales densities (adjusted to

exclude petrol and comparison sales and include VAT) have been applied to the sales area of the

large food stores, and a benchmark turnover for each store has been calculated as shown in

Table 10 in Appendix 2.

4.29 The combined benchmark turnover of existing food stores and convenience shops in the District

is £204.91 million, as shown in Table 10 in Appendix 2. This benchmark turnover is not

necessarily the actual turnover of existing facilities, but it does provide a useful benchmark for

assessing existing shopping patterns and the adequacy of current floorspace in quantitative

terms.

4.30 The estimated convenience goods sales areas have been derived from a combination of the

Institute of Oxford Retail Consultants (ORC) StorePoint database, Valuation Office data and

Lichfields’ own on-site surveys. Estimates for comparison sales floorspace within large food

stores has been deducted, for consistency with the use of goods based expenditure figures.

4.31 Global Data and Mintel's Retail Rankings provide company average sales density information

for a selection of national comparison retailers. Based on Lichfields’ experience, the average

sales density for high street comparison retailers usually ranges between £4,000 and £8,000

per sq. m net. The average sales density for food and beverage outlets is usually around £5,000

per sq. m gross.

Existing spending patterns

Convenience shopping

4.32 The estimates of market share or penetration within each study area zone are shown in Table 4,

Appendix 2. A summary of food and grocery shopping patterns for main food shopping trips

for the most frequently used stores (over 5% of respondents) by zone is shown in Table 4.3.

4.33 The survey results indicate most residents in Ashby de la Zouch (Zone 3) do their main food

shopping locally. Ashby de la Zouch also attracts a significant share of customers from Zone 2

(North of Coalville) and Zone 4 (Measham).

2 The weighted average for each comparison goods category is derived from the total expenditure per person within the District for each of the comparison sub-categories


Pg 26

Table 4.3 Main Food Shopping Destinations Most Used by Respondents by Zone

Zone Destination Destination Zone

Zone 1 – Castle Donington & Kegworth

Asda, Long Eaton (13.0%) Outside

Tesco Extra, Long Eaton (10.1%) Outside

Morrisons, Loughborough (8.9%) Outside

Aldi, Long Eaton (8.7%) Outside

Aldi, Loughborough (8.1%) Outside

Co-op, Castle Donington (7.3%) 1

Aldi, Ashby de la Zouch (6.4%) 3

Sainsbury’s, Loughborough (5.0%) Outside

Zone 2 – North of Coalville Tesco Extra, Ashby de la Zouch (34.8%) 3

Morrisons, Coalville (21.4%) 6

Aldi, Coalville (15.5%) 6

Co-op, Coalville (5.6%) 6

Zone 3 – Ashby de la Zouch Tesco Extra, Ashby de la Zouch (47.0%) 3


Sainsbury’s, Swadlincote (8.3%) Outside

Morrisons, Swadlincote (8.3%) Outside

Zone 4 – Measham Tesco Extra, Ashby de la Zouch (25.7%) 3


Morrisons, Swadlincote (13.7%) Outside

Aldi, Swadlincote (9.2%) Outside

Sainsbury’s, Swadlincote (5.4%) Outside

Zone 5 – Ibstock Aldi, Coalville (22.3%) 6

Morrisons, Coalville (21.9%) 6

Tesco Extra, Ashby de la Zouch (19.6%) 3


Lidl, Coalville (5.6%) 6

Co-op, Ibstock (5.5%) 5

Zone 6 – Coalville Morrisons, Coalville (41.7%) 6




Co-op, Coalville (5.3%) 6

Zone 7 – Whitwick Morrisons, Coalville (44.6%) 6




Source: NEMS Household Survey, July 2018

4.34 Likewise, the survey results indicate most residents in Coalville (Zone 6) do their main food

shopping locally. Coalville also attracts a significant share of customers from Zone 2 (North of

Coalville), Zone 5 (Ibstock) and Zone 7 (Whitwick).

4.35 In other zones (Ashby de la Zouch and Coalville aside), most respondents do not undertake their

main food shopping locally. This reflects the relative lack of convenience/food store provision

outside of the two main centres within the District. However, the food stores in North West

Leicestershire District retain a high proportion of main food and grocery shopping trips

generated by residents in the District. Households in rural parts of the District need to travel to

Ashby de la Zouch and Coalville to access a range of large food stores. However, this is to be


Pg 27

expected as many of the defined centres are small and travel times to the main towns is not

unreasonable.

4.36 Table 4, Appendix 2 indicates the proportion of total convenience goods expenditure (main

and top up trips) within each zone attracted to each destination. North West Leicestershire

District retains over 95% of convenience goods expenditure within zones 5 (Ibstock), 6

(Coalville) and 7 (Whitwick). The overall convenience goods expenditure retention rate in North

West Leicestershire District is 83%.

4.37 The level of convenience goods expenditure attracted to shops / stores from within North West

Leicestershire District in 2018 is estimated to be £189.08 million as shown in Table 5,

Appendix 2, applying the market shares set out in Table 4, Appendix 2.

4.38 Overall North West Leicestershire District has a relatively high retention of convenience goods

expenditure at 83% and there is only limited potential to increase this level of retention. The

base year actual turnover estimate (£189.08 million) when compared with the combined

benchmark turnover (£204.91 million) suggests convenience goods retail sales floorspace in the

District is collectively trading about 7.7% below average. A breakdown for each main destination

is set out in Table 4.4.

Table 4.4 Convenience Goods Actual/Benchmark Turnover at 2018

Destination 2018 Turnover £m Benchmark Turnover £M

Ashby de la Zouch 71.55 83.07

Coalville 81.00 78.36

Castle Donington 8.37 12.33

Ibstock 7.97 8.82

Kegworth 3.12 3.25

Measham 4.43 6.13

Other 12.64 12.94

Total 189.08 204.91

Source: Table 11, Appendix 2

4.39 A qualitative analysis of convenience goods provision is set out later in this section.

Comparison shopping

4.40 Respondents to the household survey were asked where they generally buy most of their

household’s non-food shopping. Results are summarised in Figure 4.2 Non-Food Shopping

(main destinations named by respondents) below. For Zone 3 (Ashby de la Zouch), Ashby de la

Zouch town centre was the most popular destination (39%). For Zone 6 (Coalville), Coalville

town centre was the most popular destination (33%). These relatively low comparison goods

market shares reflect Ashby de la Zouch and Coalville position in the sub-regional retail

hierarchy, i.e. they fall within the catchment areas of larger centres. In the rest of the study area,

Ashby de la Zouch and Coalville retain some market share, but destinations outside of the

District are more popular, such as Leicester City Centre and Loughborough Town Centre.

4.41 A summary of comparison goods shopping patterns is shown in Table 4, Appendix 3. This

table sets out the proportion of comparison goods expenditure within each zone that is spent

within each shopping destination. Destinations in North West Leicestershire District retain a

moderate proportion of comparison goods expenditure within the core zones (Zones 3 and 6).

4.42 The estimated comparison goods expenditure currently attracted by shopping facilities within

North West Leicestershire District is £118.73 million in 2018, as shown in Table 5, Appendix

3. The retention of comparison goods shopping trips within North West Leicestershire District


Pg 28

is lower than for convenience goods shopping. This reflects the propensity of customers to do

food and grocery shopping locally, whilst for comparison shopping, customers are more likely to

shop around and travel longer distances to visit larger centres that have a better range and

choice of shops. This is particularly the case in North West Leicester District where comparison

provision is relatively limited and the District is surrounded by higher order centres within

driving distance.

Figure 4.2 Non-Food Shopping (main destinations named by respondents)

Source: NEMS Household Survey, July 2018 (Question 7)

4.43 Total comparison goods sales floorspace within Ashby de la Zouch and Coalville is estimated to

be 27,954 sq. m net, as shown in Table 10, Appendix 3. The average sales density for this

existing comparison goods sales floorspace is £3,616 per sq. m net. The average in Ashby de la

Zouch is £4,367 per sq. m net, higher than the average in Coalville (£3,031 per sq. m net).

4.44 Based on Lichfields’ recent experience across the country, average sales densities for

comparison floorspace can vary significantly. High average sales densities above £6,000 per sq.

m net are usually only achieved by relatively large shopping centres. In smaller centres, usually

where the property costs are much lower, these high sales densities are not normally achieved.

Average sales densities of between £3,000 and £6,000 per sq. m net are generally achieved in

medium sized and smaller centres. Overall trading levels are relatively low in North West

Leicestershire District, particularly in Coalville. An allowance should normally be made for

existing floorspace to increase its sales density in real terms in the future, i.e. increase the

revenue generated for a given area of sales floorspace, to maintain the vitality and viability of

town centres.

Capacity for future convenience goods floorspace

4.45 The future level of available convenience goods expenditure at 2021, 2026, 2031 and 2036 is

shown at Tables 6 to 9, Appendix 2.

4.46 The total level of convenience goods expenditure available for shops in the District between

2018 and 2036 is summarised in Table 11, Appendix 2. Convenience expenditure available to

shopping facilities in the District is expected to increase from £189.08 million in 2018 to £212.3

million in 2036.

18%

11% 11% 10% 10%

6%

0%

5%

10%

15%

20%


Pg 29

4.47 Table 11 subtracts the turnover of existing floorspace from available expenditure to calculate the

amount of surplus expenditure that may be available for further development. Within the

District, there is no convenience goods expenditure surplus at 2021 or at 2026. There is a small

surplus of +£1.15 million by 2031, growing to +£7.39 million by 2036, due to future growth

(primarily population growth). Coalville is the exception to this with a need for convenience

floorspace within Coalville of 1,145 sq. m net/1,635 sq. m gross by 2036, much of which is

subsumed by negative capacity in other centres.

4.48 The surplus expenditure projections have been converted into potential new floorspace

estimates in Table 12, Appendix 2. Surplus expenditure is converted into floorspace estimates

based on an assumed average sales density figure of £11,000 per sq. m, an approximate average

turnover density for main food supermarket operators (Aldi, Asda, Lidl, Morrison’s, Sainsbury’s,

Tesco and Waitrose) because new floorspace is likely to be provided by these main operators

rather than small independent convenience shops. The figures are summarised in Table 4.5

below.

4.49 There is a projected expenditure surplus in Coalville that could support a reasonable level of

additional floorspace in line with population growth. Elsewhere in the District, there is a very

limited amount of additional floorspace over the plan period which does not need to be planned

for.

Table 4.5 Summary of Convenience Goods Floorspace Projections on a Cumulative Basis (sq.m gross)

Centre By 2021 By 2026 By 2031 By 2036

Ashby de la Zouch 0 0 0 0

Coalville 558 938 1,288 1,635

Castle Donington 0 0 0 0

Ibstock 0 0 0 17

Kegworth 0 6 20 33

Measham 0 0 0 0

Other NW Leicestershire 0 53 108 162

Total 558 991 1,416 1,847

Source: Table 12 in Appendix 2

Capacity for future comparison goods floorspace

4.50 Future improvements to comparison retail provision within the District could help to increase

market shares within the study area. Some retail development will be necessary in Ashby de la

Zouch and Coalville to maintain its existing market share in the future. Allowing for the growth

in home shopping, the town centre strategy should focus on maintaining and increasing market

shares of traditional forms of expenditure. This approach will respond to future competition in

nearby centres, and help to maintain the vitality and viability of the centre.

4.51 For the purposes of this assessment, the existing comparison goods floorspace is estimated to be

trading at equilibrium in 2018 (i.e. satisfactory levels). Table 11, Appendix 3 assumes that the

turnover of comparison floorspace will increase in real terms in the future. Growth rate of

+0.9% between 2018 and 2019; +1.8% between 2019 and 2020; 2.3% per annum between 2020

to 2024; and 2.2% per annum post 2024 has been adopted, as recommended by Experian

(Retail Planner Briefing Note 15 – December 2017). These growth rates will be required to

maintain the health and viability of town centres in North West Leicestershire. Trends indicate

that comparison retailers historically will achieve some growth in trading efficiency. This is a

function of spend growing at faster rates than new floorspace provision and retailers' ability to

absorb real increases in their costs by increasing their turnover to floorspace ratio.


Pg 30

4.52 Table 11 subtracts the turnover of existing floorspace from available expenditure to calculate the

amount of surplus expenditure that may be available for further development. Within the

District, there is an available expenditure surplus of +£5.32 million comparison goods

expenditure by 2021. This surplus will grow to +£17.36 million by 2026, +£33.23 million by

2031 and +£53.03 million by 2036.

4.53 The comparison goods expenditure surplus is converted into net comparison sales floorspace

projections at Table 12, Appendix 3, adopting an average sales density of £6,000 per sq.m

net in 2018, which is projected to grow in the future due to improved turnover efficiency. The

figures are summarised in Table 4.6 below.

Table 4.6 Summary of Comparison Goods Floorspace Projections on a Cumulative Basis (sq.m gross)

Centre By 2021 By 2026 By 2031 By 2036

Ashby de la Zouch 506 1,479 2,539 3,634

Coalville 451 1,317 2,260 3,236


Ibstock 45 131 224 321

Kegworth 11 33 57 82

Measham 36 104 179 256


Total 1,124 3,284 5,636 8,069


The Retail Study Update 2015

4.54 A Retail Study Update was completed in 2012. That study included quantitative forecasts of

future retail floorspace needs on a District-wide basis. In 2015, the retail study was updated with

the latest information on growth in population and expenditure and other forecasting

parameters, rolling it forward to 2031.

4.55 The 2015 study’s baseline convenience goods net sales floorspace projections up to 2031 are set

out below (Scenario 3 – Static Retention Minus Belvoir Shopping Centre Commitment):

1 By 2021 – 386 sq. m net;

2 By 2026 – 963 sq. m net; and

3 By 2031 – 1,526 sq. m net.

4.56 The 2015 study comparison goods floorspace projection up to 2031 is set out below (Scenario 3

– Static Retention Minus Belvoir Shopping Centre Commitment):

1 By 2021 – 1,699 sq. m net;

2 By 2026 – 4,800 sq. m net; and

3 By 2031 – 8,548 sq. m net.

4.57 According to the 2015 Retail Study Update, the District-wide convenience goods floorspace

projection in 2031 was 1,526 sq.m net. The revised projections in this 2018 study is slightly

lower at 991 sq.m net (1,416 sq.m gross).

4.58 According to the 2015 Retail Study Update, the District-wide comparison goods floorspace

projection in 2031 was 8,548 sq. m net. The revised projections in this 2018 Study is lower at

4,227 sq.m net (5,636 sq.m gross) primarily due to higher sales densities now adopted.


Pg 31

Qualitative need for retail floorspace

4.59 The section above quantifies the theoretical capacity to support new retail floorspace within

North West Leicestershire District, based on the population and expenditure projections. The

qualitative need for retail facilities also needs to be considered. Qualitative need can be assessed

through consideration of the following factors:

1 the diversity of uses and deficiencies or 'gaps' in existing provision;

2 consumer choice and competition;

3 levels of expenditure retention and leakage;

4 overtrading, congestion and overcrowding of existing stores;

5 location specific needs such as underserved markets; and

6 the quality of existing provision.

4.60 The assessment of shopping patterns in this section indicates North West Leicestershire District

retains a relatively high proportion of both convenience and comparison goods expenditure, and

there is limited potential to increase market share through the clawback of expenditure leakage.

The existing trading performance does not indicate overtrading or in-store congestion. Other

qualitative indicators of need are explored in the remainder of this section and within the centre

health checks in Section 7.

Existing retail provision in North West Leicestershire District

4.61 As part of the study, an audit of the existing retail and service provision in the main settlements

(Ashby de la Zouch, Coalville, Castle Donington, Ibstock, Kegworth and Measham) was

undertaken in July 2018. These assessments are detailed in Section 7 of this study and a

summary of existing retail provision in Ashby de la Zouch and Coalville is provided in Table 4.7

below.

Table 4.7 Convenience and Comparison Sales Floorspace (in and out of centre)

Centre Convenience Floorspace sq. m net

Comparison Floorspace sq. m net

Total Retail Floorspace sq. m net

Ashby de la Zouch 7,459 12,245 19,704

Coalville 7,382 15,709 23,091

Total 14,841 27,954 42,795

Source: Experian Goad and ORC StorePoint updated by Lichfields

4.62 Coalville is the largest shopping destination within the District with a combined retail sales

floorspace of over 23,000 sq. m net. Ashby de la Zouch is the next largest destination, with a

combined retail sales floorspace of over 19,000 sq. m net. Castle Donington, Ibstock, Kegworth

and Measham are much smaller, with only a very limited number of dispersed shop units that

cater for local needs.

4.63 Figure 4.3 shows the proportional mix of Class A within the main town and local centre,

excluding out of centre food stores and retail warehouses in Ashby de la Zouch and Coalville.

The mix of units has been compared with Goad Plan national average (July 2018) based on

recent land use surveys for over 1,250 town centres across the UK. It should be noted that the

Goad national average is based on a full range of large, medium and small centres throughout

the UK. Smaller centres tend to have a lower proportion of Class A1 comparison shops than

larger centres, and conversely a higher proportion of convenience retailing and non-retail


Pg 32

services. Nevertheless, the comparison with the national average data provides a useful

benchmark.

Figure 4.3 Mix of Class A Uses in North West Leicestershire District’s Main Centres

Source: Experian Goad base updated by Lichfields (July 2018)

4.64 In Ashby de la Zouch, the proportion of comparison units is significantly above the national

average, due in part to the low shop vacancy rate. The vacancy rate (4.2%) is significantly below

the national average of 11.3%, suggesting the town centre is relatively healthy. This suggests

Ashby de la Zouch has a good selection of comparison goods shops for a centre of its size.

4.65 The proportion of convenience and comparison units in Coalville are broadly comparable with

their respective national averages. Convenience and comparison provision in the town centre is

supplemented by the Morrison’s food store and various comparison operators at Whitwick

Retail Park. However, Coalville has a high proportion of vacant units (six percentage points

above the national average) which suggested the health of the town centre is more vulnerable

than Ashby de la Zouch. Nevertheless, Coalville has a reasonable selection of comparison goods

shops for a centre of its size.

4.66 Castle Donington, Ibstock, Kegworth and Measham are small centres with between 26 and 43

shop units, and are not included within Goad data. This means that comparing the proportion of

units within the local centres with the national average for larger town centres needs to be

treated with care. These local centres have a small choice of retail uses within each of the Goad

categories. Ibstock does not contain any vacant units, which suggests the centre is performing

well. These centres tend to be anchored by one or two convenience stores such as a Co-op and /

or Tesco Express. The number of comparison units in local centres tends to be low. There are

6.8 8.64.7

12.5

3.8

14.89

41.4

29

23.3

25

15.4

14.830.6

17.3

17.1 34.921.9

26.9

33.3 14.7

19.9

18.6

30.2 34.4

23.1

22.2

24.1

10.5

10.5

2.36.3

23.1

11.1

10.2

4.2

16.2

4.7 7.73.8

11.3

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ashby de laZouch

Coalvilletown centre

CastleDonington

Ibstock Kegworth Measham UK

Vacant

FinancialService

LeisureService

Retail Service

Comparison

Convenience


Pg 33

reasonably high numbers of retail services and leisure services which is typical for smaller

centres.

Convenience goods shopping

4.67 Most households undertake two types of food and grocery shopping trips i.e. a weekly shop (or

less frequent main or bulk shopping trip) and more regular top-up shopping trips. The

availability of a wide range of products and free car parking are important requirements for bulk

food shopping trips and large supermarkets or superstores are the usual destinations.

Accessibility and convenience tend to be more important for top up shopping trips.

4.68 Ashby de la Zouch is in Zone 3 (Ashby de la Zouch). Convenience shopping provision in

Ashby de la Zouch town centre is below the Goad national average in terms of the proportion of

shops units, but Ashby de la Zouch has a reasonable choice of large out of centre food stores.

Within the town centre, the key offer includes a Co-op supermarket (1,840 sq. m) and a Co-op

convenience store (330 sq. m). This food store provision is supplemented by independent

sandwich bars, newsagents and bakeries. Outside of the town centre there are several large

convenience stores, including a Tesco Extra (9,884 sq. m gross), an Aldi (1,217 sq. m gross) and

a Marks & Spencer food hall (1,116 sq. m gross), all of which are located to the north east of the

town centre. In terms of convenience goods expenditure retention, Ashby de la Zouch retains

78% within Zone 3. Most of the expenditure leakage is attracted to food stores in Swadlincote.

4.69 Coalville is in Zone 6 (Coalville). Convenience shopping provision in Coalville town centre is

just above the Goad national average in terms of the proportion of shop units. As with Ashby de

la Zouch, Coalville has a reasonable choice of large out of centre food stores. Within the town

centre, the key offer includes an Asda supermarket (1,150 sq. m), a Co-op convenience store (73

sq. m), which is supplemented by a Home Bargains store (1,406 sq. m). Outside of the town

centre there are several large convenience stores including a Morrisons supermarket (5,883 sq.

m) located at Whitwick Retail Park to the north of the town centre and an Aldi and Lidl food

stores located opposite each other on Thornborough Road, also to the north of the town centre.

In terms of convenience goods expenditure retention, Coalville retains 97% within Zone 6. There

is limited expenditure leakage from Zone 6. Based on the choice of food stores, mix of uses and

high expenditure retention, Zone 6 (Coalville) is well served in terms of convenience goods

shopping provision.

4.70 Castle Donington and Kegworth are in Zone 1 (Castle Donington & Kegworth).

Convenience provision in Castle Donington is limited to a Co-op convenience store (101 sq. m)

within the town centre and an out-of-centre Co-op supermarket (1,596 sq. m) to the north of the

town centre. Convenience provision in Kegworth is limited to a Co-op convenience store (450

sq. m). Only 44% of convenience goods expenditure within Zone 1 is retained in North West

Leicestershire District, due to limited food store provision and its location towards the periphery

of the District. Expenditure leakage predominantly goes to Loughborough (24%) and Long

Eaton (23%).

4.71 Zone 2 (North of Coalville) does not contain any main centres, but North West

Leicestershire District retains a high level of convenience expenditure from Zone 2 (88%), with

residents predominantly choosing to shop in the Tesco Extra in Ashby de la Zouch (28%), the

Morrisons supermarket in Coalville (15%) and the Aldi food store in Coalville (12%).

4.72 Measham is in Zone 4 (Measham). There is a limited convenience offer in Measham,

comprising a Tesco Express (364 sq. m) and a Co-op convenience store (363 sq. m). The

convenience offer is consistent with a settlement of this size. Residents look to larger stores in

Ashby de la Zouch to meet their main bulk food shopping needs. Most of the expenditure

leakage is attracted to large food stores in Swadlincote (25%).


Pg 34

4.73 Ibstock is in Zone 5 (Ibstock) and is served by an out-of-centre Co-op food store (1,327 sq.

m). Residents of Zone 5 tend to undertake their ‘main-food’ shop in out of centre food stores in

Ashby de la Zouch and Coalville. Convenience goods expenditure retention in North West

Leicestershire District is very high in this zone at 98%.

4.74 Whitwick is in Zone 7 (Whitwick) and is served by a Co-op convenience store (474 sq. m)

within the town centre. Residents of Zone 7 undertake their main food shop within the

Morrison’s supermarket in Coalville (34%) and the Aldi food store on Thornborough Road

(22%). As with Zone 5, convenience goods expenditure retention in North West Leicestershire

District is high in Zone 7 at 96%.

4.75 In summary, food store and convenience retail provision is reasonably strong in North West

Leicestershire District. Large food stores (over 1,000 sq. m net) suitable for main and bulk food

shopping are focused in and around Ashby de la Zouch and Coalville (mainly out of centre).

These stores provide a good distribution of facilities accessible from all parts of the District. The

smaller centres provide smaller food stores suitable for basket and top up shopping. There are

no clear identified areas of qualitative deficiency in food store provision within the District.

Comparison goods shopping

4.76 Within Ashby de la Zouch and Coalville town centres, there are 140 comparison shops/stores. In

total there is comparison goods sales floorspace of almost 28,000 sq. m net (including

comparison floorspace in food stores and retail warehouse parks). Figure 4.4 and Figure 4.5

below provide a breakdown of the comparison floorspace by centre.

Figure 4.4 Comparison Goods Retail Sales Floorspace in Ashby de la Zouch (sq. m net)


6578

3154

2513

0

2000

4000

6000

8000

Ashby de la Zouch towncentre comparison shops

Ashby de la Zouch foodstores

Ashby de la Zouch retailwarehouses


Pg 35

Figure 4.5 Comparison Goods Retail Sales Floorspace in Coalville (sq. m net)


4.77 As indicated above, the proportion of Class A1 comparison units in Ashby de la Zouch town

centre is significantly above the national average and the proportion of Class A1 comparison

units in Coalville is comparable with the average. The provision of comparison good shopping is

more limited in the smaller centres in the District (with the exception of Ibstock and Castle

Donington), where the retail offer is predominantly small (less than 100 sq. m net) independent

specialist traders. Coalville town centre and to a lesser extent Ashby de la Zouch town centre are

the focus for larger multiple comparison retailers, reflecting their role as the main shopping

destinations in the District.

4.78 North West Leicestershire District has a good provision of retail warehouses, in relation to the

size of its centres. There are two main retail parks in the District, one of which is located near

Ashby de la Zouch (Nottingham Road Retail Park) and the other near to Coalville (Whitwick

Retail Park). National multiple retailers trading in these locations include Wickes, Pets at Home,

B&M, Poundstretcher, Peacocks, Sports Direct, Pets at Home as well as food stores including

Tesco Extra and Morrison’s which sell some comparison goods.

4.79 The household survey (July 2018) asked respondents where they shop for a range of comparison

goods. A breakdown of expenditure retention is shown in Table 4.8.

Table 4.8 Comparison Goods Expenditure Retention in North West Leicestershire District (% of respondents)

Goods category % Retention

Clothes and shoes 12.0

Domestic electric appliances (e.g. fridges and kitchen items) 24.6

Other electric goods (e.g. TV / Hi-Fi and computers) 24.0

Furniture, soft furnishings and floor-coverings 35.0

DIY, hardware and garden items 44.5

Health, beauty and chemist item 82.7

Other comparison goods (e.g. books, CDs, toys and gifts) 49.2

Source: NEMS Household Shopper Survey, July 2018

9490

2414

3805

0

2000

4000

6000

8000

10000

Coalville town centrecomparison shops

Coalville food stores Coalville retail warehouses


Pg 36

4.80 The results indicate that North West Leicestershire District has a low level of expenditure

retention for most product categories. Expenditure retention is particularly low for higher order

comparison goods such as clothing, electrical goods and furniture. Ashby de la Zouch and

Coalville town centres provide predominantly for lower order comparison goods and day to day

items, with many residents shopping in higher order centres outside of the District for many

comparison goods. Leicester and Loughborough are the major attractors of expenditure outside

of the District.

4.81 Ashby de la Zouch is in Zone 3 (Ashby de la Zouch). The household survey results confirm

Ashby de la Zouch serves customers across all 7 study area zones, albeit trade draw from

residents of Zone 1 to Ashby de la Zouch is limited to just 1.5%. In terms of comparison goods

expenditure retention, Ashby de la Zouch retains 40% in Zone 3. There is some outflow of

expenditure, primarily to Tamworth (13%) and Burton-on-Trent (9%). This level of retention is

the highest in the District and reflects Ashby de la Zouch’s joint role as one of the main shopping

destinations within the District, along with Coalville. However, this level of retention is

relatively low for a principal destination within a LPA area and is reflective of its small size,

relative to other town centres within the sub-region.

4.82 Coalville is in Zone 6 (Coalville). As with Ashby de la Zouch, the household survey results show

that Coalville serves most customers across the study area, except for Zone 1, where there is no

trade draw to Coalville. Coalville retains 33% of comparison goods expenditure within the local

Zone 6. Outflow of expenditure is primarily to Leicester (20%), Fosse Shopping Park (12%) and

Loughborough (also 12%). As with Ashby de la Zouch, Coalville has a high retention rate in the

District, but a relatively low retention rate when compared with other town centres in the sub-

region. Coalville is located just 25-minute drive from Leicester City Centre, and expenditure

leakage to retail destinations to the east of the District is likely to continue in the future.

4.83 The local centres within the District are small and retain a low level of comparison goods

expenditure. Castle Donington (in Zone 1 Castle Donington and Kegworth) retains 12% of

expenditure within the local zone. Ibstock retains 8% of expenditure within the local Zone 5.

Kegworth retains just 3% of expenditure within Zone 1 (Castle Donington and Kegworth).

Measham retains 6% of expenditure within its local Zone 4. The household survey results

confirm these centres serve local catchment areas, with very limited trade drawn from other

zones.

4.84 In summary, comparison goods retail provision in the District primarily serves lower order

shopping needs, with provision primarily concentrated in Ashby de la Zouch and Coalville.

North West Leicestershire District has a reasonably low level of expenditure retention for all

comparison product categories (chemist goods aside), reflecting Ashby de la Zouch and

Coalville’s limited role as shopping destinations in the sub-region. Ashby de la Zouch and

Coalville’s comparison goods shopping offer, including out of centre retail stores, provide a

reasonable range of comparison goods, for example B&M, Poundstretcher, Peacocks, Sports

Direct, Pets at Home, and Wickes. Residents to the east of the District also have easy access to

other key centres outside the District such as Loughborough and Leicester.

4.85 Due to the strength and proximity of larger competing centres, there is limited potential to

increase the District’s market share of comparison goods expenditure, but investment will still

be needed in the District to retain the existing levels of comparison goods expenditure retention.

The objective of the development strategy for North West Leicestershire District should be to

maintain the District’s shopping role and market share within the sub-region, in the face of

increasing competition. The economic projections in this section assume that new development

will retain the District’s share of comparison expenditure in the study area and will help to

maintain this share in the future.


Pg 37

5.0 The need for food / beverage uses

Introduction

5.1 Service uses perform an important role in the overall offer of a centre, and encourage customers

to shop locally. The service uses are categorised as follows:

• Class A1 services cover a range of uses, including hairdressers, dry cleaners, travel agents,

some sandwich shops (those not categorised as Class A3), funeral parlours and post offices.

• Class A2 services include banks, building societies, financial services, betting offices (now

sui generis), pawnbrokers, estate agents and employment agencies.

• Class A3/A5 including restaurants, cafes (A3) and takeaways (A5).

• Class A4 pubs/bars (Class A4).

5.2 Food and beverages is a fast moving and creative sector, with a steady flow of new concepts

emerging. Within this sector there has been a significant increase in the number of national

multiple chains which have sought to increase their geographical coverage. Recently some

chains have experienced difficulties resulting in closures, including operators which may have

over-stretched.

5.3 These types of food and drink operators (Class A3 and A4) i.e. restaurants, bars and pubs have

supported other major leisure uses, in particular cinema developments. Within town centres,

the demand has increased, including a significant expansion in the number of coffee shops, such

as Starbucks, Costa Coffee and Café Nero. National branded pub/restaurant chains have

invested heavily and not exclusively in larger centres. Themed restaurants have also expanded

rapidly.

5.4 The key categories for food and beverage offers are:

• Impulse: characterised by their produce range that is typically highly visual and hand-held

so that it can be eaten “on the go”;

• Speed eating fast food: food that can be purchased and consumed quickly, therefore

price is low and ambience is less important. This sector is dominated by traditional high

volume fast food offers such as burgers and fried chicken;

• Refuel and relax: a drink, snack and a short break in a pleasant environment rather than

focusing on eating a main meal; and

• Casual dining/leisure dining: incorporating several food styles, types and ethnic

origins. The ambience and environment of casual dining is as important as the food, drink

and service provided. The style is informal but is normally table service.

Mix of uses

5.5 Food and beverage establishments (Class A3, A4 and A5) including restaurants, bars, pubs and

takeaways have supported other major leisure uses on leisure and retail parks and are important

services within town centres. National information available from Experian Goad indicates that

the proportion of non-retail uses within town centres across the country has increased

significantly. The current mix of Class A1-A5 uses in the two main centres and local centres

combined in the District is summarised in Table 5.1 below.


Pg 38

Table 5.1 Mix of Class A / Food and Beverage Uses in the Main Centres in North West Leicestershire District

Centre Use Class % of Total Class A Units

Class A1 Class A2 Class A3 Class A4 Class A5 Vacant

Ashby de la Zouch 69.2 11.3 7.2 4.6 4.6 3.1

Coalville 58.8 13.6 4.8 3.9 4.8 14.0

Local centres 61.0 9.8 13.8 3.3 8.1 4.1

National Average 56.9 11.8 9.5 4.6 6.0 11.2

Source: Experian Goad base data updated by Lichfields

5.6 Ashby de la Zouch town centre has retained a high level of Class A1 retail use when compared

with the national average. The provision of Class A1 uses in Coalville is slightly above the

national average. The vacancy rate is very low within Ashby de la Zouch, whereas Coalville has

an above average proportion of vacant units. The provision of Class A3 uses and Class A5 uses is

below the national average in both Ashby de la Zouch and Coalville town centres. The provision

of Class A4 uses is broadly comparable with the national average in both town centres. Given the

competing pressures for non-retail uses and the low vacancy rates in Ashby de la Zouch a

balance between Class A1 and Class A3 to A5 uses needs to be maintained to ensure the centre

maintains its current roles. In Coalville a more flexible approach may be necessary in areas

where there is a high concentration of vacant uses.

5.7 Ashby de la Zouch town centre has three restaurants on Market Street all of which are occupied

by independent operators. There are seven pubs and bars along Market Street and six cafés on

Market Street. Coalville town centre has three restaurants on High Street, six pubs and bars and

four cafés spread throughout the centre.

5.8 The local centres combined have an above average proportion of Class A1 uses, Class A3 uses

and Class A5 uses. However, the proportion of Class A2 uses and Class A4 uses is below the

national average. The proportion of vacant units in the local centres combined is significantly

below the national average.

Food and beverage expenditure

5.9 Experian’s food and beverage expenditure per capita projections are shown in Table 2,

Appendix 4. The total food and beverage expenditure in the study area is £98.11 million in

2018, as shown in Table 3, Appendix 4.

5.10 Food and beverage expenditure per capita is expected to increase in real terms (excluding

inflation) by 39% between 2018 and 2036. Accounting for population growth, total food and

drink expenditure within the study is expected to increase from £98.11 million in 2018 to

£135.99 million by 2036, an increase of nearly 39% (Table 3, Appendix 4).

Food and beverage expenditure patterns

5.11 A summary of food and beverage expenditure patterns is shown in Figure 5.1 (restaurant/cafés)

and Figure 5.2 (pubs/bars). The results indicate that the retention of food and beverage trips

within Ashby de la Zouch town centre is higher than for comparison goods shopping,

particularly in Zone 3 (Ashby de la Zouch). The opposite is true for Coalville with the retention

of food and beverage trips generally lower than for comparison goods shopping. Ashby de la

Zouch and Coalville are the main food and beverage destinations in the District and residents

also access larger destinations such as Loughborough and Leicester to meet their food and

beverage needs.


Pg 39

5.12 Existing food and beverage expenditure patterns have been modelled based on the household

survey results within the study area zones. Base year (2018) penetration rates are shown in

Table 4, Appendix 4 and expenditure patterns are shown in Table 5, Appendix 4. The

estimated expenditure currently attracted to facilities within North West Leicestershire District

is £64.83 million in 2018.

Figure 5.1 Restaurant / Cafe Destinations (destination named by respondents)


Figure 5.2 Pub / Beverage Destinations (destination named by respondents)


Future capacity for food and beverage floorspace

5.13 The household survey suggests that the District's retention of food and beverage expenditure is

lower than for convenience goods but higher than the retention of comparison goods

expenditure. The levels of food and beverage expenditure retention are high in Zone 3 (Ashby de

la Zouch) at around 74% and in Zone 5 (Ibstock) at around 75%. The food and beverage

26%

18%17%

8%7%

0%

10%

20%

30%

Ashby de laZouch

Other Coalville Loughborough Leicester

24%

19%

10%8%

6% 6%

0%

10%

20%

30%


Pg 40

expenditure retention is at a similar level in the remaining zones at around 50% in Zone 1

(Castle Donington & Kegworth), 57% in Zone 2 (North of Coalville), 59% in Zone 4 (Measham),

57% in Zone 6 (Coalville) and 59% in Zone 7 (Whitwick). Across the zones, leakage tends to be

highest to Loughborough followed by Leicester. In Zone 7 (Whitwick), leakage to Loughborough

is 18% and in Zone 6, leakage to Leicester is 16%. Overall, North West Leicestershire District has

reasonably high levels of expenditure retention, although some development will be necessary in

Ashby de la Zouch and Coalville to maintain the existing market share in the future. Town

centre strategies could focus on maintaining the market share for the District.

5.14 Available food and beverage expenditure has been projected forward to 2021, 2026, 2031 and

2036 in Tables 6 to 9, Appendix 4, and summarised in Table 11. Available food and beverage

expenditure to facilities within the District is expected to increase from £64.83 million in 2018

to £89.86 million by 2036.

5.15 For the purposes of this assessment, the existing food and beverage floorspace is estimated to be

trading at equilibrium in 2018 (i.e. satisfactory levels). Table 12, Appendix 4 then assumes

that the turnover of food and beverage facilities will increase in real terms in the future. Growth

in turnover efficiency is a function of spending growing at faster rates than new floorspace

provision, as well as operators’ ability to absorb real increases in their costs by increasing their

turnover to floorspace ratio. Allowing for this growth to be absorbed by existing food and

beverage uses represents a cautious approach to forecasting future needs, helping existing

centres maintain their vitality and viability and compete with new provision.

5.16 Unlike convenience and comparison retailing, Experian does not provide any advice on growth

in turnover efficiency for food and beverage floorspace. However, it is important that existing

facilities can increase their turnover over time. Considering the forecast expenditure per capita

growth rates in the leisure sector, and the need to ensure that new spending is also available to

support new facilities, a rate of 1% per annum is adopted for turnover efficiency of existing

floorspace.

5.17 By 2021, within North West Leicestershire District, there will be a food and beverage

expenditure surplus of £1.72 million, which grows to £5.04 million by 2026, £8.62 million by

2031 and £12.31 million by 2036. These expenditure projections have been converted into

floorspace projections in Table 12, Appendix 4, adopting an average sales density of £5,000

per sq. m gross, which is again projected to grow by 1% in the future due to improved turnover

efficiency.

5.18 Surplus expenditure at 2021 could support 333 sq. m gross of additional food and beverage

floorspace and 931 sq. m gross by 2026. In the longer term, surplus expenditure at 2031 could

support 1,515 sq. m gross, increasing to 2,059 sq. m gross by 2036. The results are summarised

in Table 5.2 below.


Pg 41

Table 5.2 Summary of Food and Beverage Floorspace Projections (sq.m gross)

Centre Additional Floorspace (sq.m gross)

By 2021 By 2026 By 2031 By 2036


Coalville 84 236 384 521


Ibstock 12 35 57 77

Kegworth 8 23 37 50

Measham 11 32 52 70

Other 52 147 238 324

Total 331 933 1,516 2,058


Qualitative need

5.19 Ashby de la Zouch town centre’s Venuescore food / service index (2016/17) is 148 compared

with the national average of 100. In 2015/16, the food / service index was 147. These figures

suggest food service in Ashby de la Zouch has remained stable and is above average for a centre

of its size.

5.20 Coalville town centre’s Venuescore food / service index was 79 in 2016/17, 103 in 2015/16 and

69 in 2013/14. These figures suggest food service provision in Coalville has decreased recently,

and remains below the average for a centre of its size.

5.21 The other main centres (i.e. Castle Donington, Ibstock, Kegworth and Measham) do not feature

on Venuescore, which reflects the predominance of independent food and beverage uses rather

than multiple/chains.

5.22 The proportional mix of Class A3-A5 uses within the main centres indicates:

1 Ashby de la Zouch has a slightly lower provision of Class A3 and A5 uses when compared

with the national average. The proportion of Class A4 uses is equal to the national average.

Most food and beverage outlets are operated by independent operators, with most being

located along Market Street and its connected courtyards. There are also a few multiple /

chain food and beverage outlets, with Costa located on Market Street and Ask located on

Derby Road.

2 Coalville has a very low provision of Class A3 uses and Class A5 uses when compared with

the national average. The proportion of Class A4 uses is slightly below the national average.

As with Ashby de la Zouch, most of the food and beverage outlets are operated by

independent operators. These uses are dispersed throughout the centre, but there is a

concentration of food and beverage uses at Marlborough Square, including a Dominos and

along High Street.

5.23 There are 64 food and beverage outlets within the two main centres. In addition, there are many

country/village pubs throughout the District and in the smaller centres. The town centre health

check/audits in Section 7 provide a more accurate analysis of food and beverage provision

within the main centres. The number of food and beverage outlets within each centre is shown

in Figure 5.3 below.


Pg 42

Figure 5.3 Class A3 to A5 Food and Beverage Outlets in Ashby de la Zouch and Coalville

Source: Experian Goad base data updated by Lichfields (July 2018)

Conclusions

5.24 The projections indicate future growth and capacity for additional food and beverage floorspace

in North West Leicestershire District, primarily located in Ashby de la Zouch and Coalville town

centres (up to 884 sq. m gross and 521 sq. m gross respectively by 2036). The potential is more

limited in the smaller centres in the District (50 to 130 sq. m gross by 2036).

14

12 12

9

6

1010

13

9

0

5

10

15

20

Ashby de la Zouch Coalville Local Centres

Class A3 - Restaurants / Cafes Class A4 - Pubs / Bars Class A5 - Takeaways


Pg 43

6.0 The need for other town centre uses

Introduction

6.1 This section assesses the potential for commercial leisure and town centre uses in North West

Leicestershire District, including theatres, cinemas, ten pin bowling, bingo, health and fitness,

trampoline centres, art galleries, museums and ice rinks.

6.2 Household survey respondents were asked about their family’s leisure activities. The

participation rates within the study area are shown in Figure 6.1 below and an assessment of

these sectors is set out in this section.

Figure 6.1 Leisure Participation (% of Respondents)


6.3 Within North West Leicestershire District, the household survey identifies that visiting

restaurants / cafes is the most popular leisure activity (70%), followed by visiting pubs / bars

(52%), cinema (50%), health & fitness clubs (28%) and the theatre (26%). Participation rates in

other leisure activities are all at 20% or below. Attendance at ice rinks and bingo halls is just 5%

respectively. Based on Lichfields’ recent experience from similar studies this pattern of

participation is broadly comparable with other parts of the country.

Commercial leisure uses

6.4 Residents in North West Leicestershire District have limited access to many types of commercial

leisure and entertainment facilities within the District itself. Residents need to travel outside of

the District to go to the cinema, theatre, ten pin bowling and many other leisure, entertainment

and cultural uses. Most popular destinations outside of the District include Loughborough,

Leicester and Derby. However, residents do have access to several health and fitness clubs and a

bingo hall and one trampoline centre.

70%

52% 50%

28% 26%20%

16%13% 13%

9% 7% 5% 5%

0%

20%

40%

60%

80%


Pg 44

6.5 Based on Lichfields’ experience and household surveys from across the country, commercial

leisure facilities usually draw the main part of their trade from residents up to a 20 minutes

travel time. Major leisure facilities such as multiplex cinemas, ten-pin bowling centres and

family entertainment centres require a large catchment population, and often benefit from

clustering together within leisure parks.

Cinemas

6.6 Cinema admissions in the UK declined steadily during the 1950s, 1960s and 1970s, a period

when the ownership of televisions increased significantly. Cinema admissions continued to

decline in the early 1980s, but increased steadily after 1984 up to 2002. There was a peak in

cinema admissions in 2002 at 175.9 million. Total admissions in 2017 were 170.6 million

(Source: British Film Institute). Cinema trips have plateaued since 2002, despite population

growth of 9.6% during this period (59.4 million to 65.1 million). The BFI indicates the 2017

national average was 2.6 trips per person per annum. The regional average for the Midland

Region was lower at 2.3 trips per person per annum.

6.7 The Cinema Advertising Association identities 771 cinema facilities with 4,115 screens.

Lichfields’ national CINeSCOPE model identifies approximately 800,000 cinema seats in the

UK. The CINeSCOPE model assesses the provision of cinema screens/seats against projected

customer cinema trips across the country, to identify areas of under and over-provision. The

national average is about 40,000 cinema trips per screen per annum or 210 trips per seat per

annum.

6.8 There are no cinemas within North West Leicestershire District. Assessible from the study area

and beyond, there are the following cinemas:

1 Odeon, Cattle Market, Loughborough (6 screens and approximately 1,200 seats);

2 Cineworld, Baxter Gate, Loughborough (8 screens and approximately 1,600 seats);

3 Showcase, Highcross Lane, Leicester (12 screens and 3,000 seats);

4 Phoenix, Midland Street, Leicester (3 screens and 370 seats);

5 Odeon, Aylestone Road, Leicester (12 screens and 2,068 seats);

6 Piccadilly, Green Lane Road, Leicester (3 screens and 640 seats);

7 Vue, Meridian Leisure Park, Leicester (9 screens and 2,391 seats);

8 Showcase, Intu, Derby (12 screens and 2,200 seats);

9 Odeon, Mansfield Road, Derby (10 screens and 1,866 seats);

10 Showcase, Foresters Park, Derby (14 screens and 2,557 seats);

11 Odeon, Bolebridge Street, Tamworth (10 screens and 2,450 seats).

6.9 The survey results indicate that 50% of households within the study area visit the cinema. The

main destinations visited by participating households are set out in Figure 6.2 below.


Pg 45

Figure 6.2 Cinema Destinations (cinema destination named by respondents)


6.10 The study area population in 2018 (just under 100,000 people) will generate 230,000 cinema

trips per annum, based on the regional average visitation rate (2.3 trips per annum). Assuming

North West Leicestershire District could retain up to half of the cinema trips generated within

the study area this amount to 115,000 retained trips. Based on the national average of 210 trips

per seat, 115,000 trips per annum would support 548 cinema seats.

6.11 By 2036 the study area population (113,000 people) could generate 260,000 cinema trips, if

which 130,000 trips (50% of the total in the study area) could be retained within North West

Leicestershire District then these cinema trips could support 619 seats.

6.12 These projections suggest that there is theoretical capacity for a small/medium sized cinema (3-

5 screens) in North West Leicestershire District over the plan period. Curzon and Everyman are

art house cinema operators who have expanded in recent years. The latter has cinemas in Bath,

Exeter and Southampton. Curzon has cinemas in Canterbury, Ripon and Sheffield with a new

facility proposed in Colchester. The Ashby de la Zouch and Coalville areas could theoretically

support this type of operator, but the proximity of existing provision in Leicester, Loughborough

and Derby is likely to restrict operator demand.

Theatres

6.13 Within the study area 26% of respondents to the household survey indicated that they visit the

theatre. Table 6.1 summarises where respondents stated that they had last visited the theatre.

The results demonstrate that Leicester is the main theatre destination for residents of the study

area, attracting 37% of the theatre trips.

38%

32%

20%

7%

0%

10%

20%

30%

40%

50%

Other Loughborough Leicester Derby


Pg 46

Table 6.1 Main Theatre Trip Destinations

Destination of Last Trip % of Participating Households

Ashby de la Zouch 2.1

Coalville 1.9

Leicester 37.1

Nottingham 14.9

London 14.6

Loughborough 11.5

Birmingham 8.8

Other 9.3


6.14 Data from the British Theatre Consortium, British Theatre Repertoire (2014) indicated British

theatres presented 59,386 performances attracting over 33 million theatre visits, around

121,000 visits per venue (274 venues with SOLT / UK Theatres membership).

6.15 Assuming an average of 0.5 trips to the theatre per person per annum, as implied by the British

Theatre Consortium data, the study area population in 2018 (100,000 people) generates 50,000

theatre trips per annum. Most trips to the theatre will continue to be attracted to productions

within larger towns and cities outside of the study area. The catchment areas of Ashby de la

Zouch and Coalville are unlikely to support a full-time theatre facility.

6.16 There is no clear need for additional theatre provision in North West Leicestershire District over

the plan period.

Health and fitness clubs

6.17 The 2017 State of the UK Fitness Industry Report reveals that the UK health and fitness industry

is continuing to grow. There are now over 9.7 million fitness members in the UK, and the

penetration is now 14.9%. The sector has more clubs, more members and a greater market value

than ever before. The 2017 report highlighted that the industry experienced growth over the

twelve-month period to the end of March 2017, with an increase of 5.1% in the number of

memberships and 4.6% growth in the number of facilities.

6.18 The household survey indicates that 28% of respondents or their families visit health/fitness

clubs. The household survey undertaken for the CISFR suggests are higher participation rate

with 45% of household visiting a fitness gym at least once a month or more often. Of the

participating households, the main destinations mentioned are summarised in Figure 6.3.

6.19 The Sport England/Active Places data indicates that there are 15 registered health and fitness

suites in the District, with 363 fitness stations. Two of these facilities are for private use only.

These private use facilities provide 57 fitness stations in total. The remaining 13 registered

facilities open to the general public (including registered members) have 306 fitness stations in

total as shown in Table 6.2.


Pg 47

Figure 6.3 Health and Fitness Destinations (health and fitness destination named by respondents)


Table 6.2 Health and Fitness Clubs (Sport England/Active Places Data, 2018)

Name Type No. Fitness Stations

Hood Park Leisure Centre, Ashby de la Zouch Registered Membership Use 38

Fitness Republic, Ashby de la Zouch Registered Membership Use 27

Champneys Springs, Ashby de la Zouch Registered Membership Use 24

Ashby School, Ashby de la Zouch Sports Club / Community Assoc. 17

Hermitage Leisure Centre, Coalville Registered Membership Use 42

King Edward VII Science Sports College, Coalville Private Use 32

Stephenson College, Coalville Private Use 25

Livingwell Health Club, Castle Donington Registered Membership Use 20

Ibstock Leisure Complex, Ibstock Pay and Play 18

Breedon Prior Health Club, Derby Registered Membership Use 35

Kegworth Hotel Leisure Club, Derby Registered Membership Use 25

Reeds Health Club & Spa, Derby Registered Membership Use 21

Halsa Health Club, Derby Registered Membership Use 14

Castle Donington College, Derby Pay and Play 13

Juvenate Leisure Club, East Midlands Airport Registered Membership Use 12

Total 363

Source: Sport England Active Places

6.20 North West Leicestershire District’s population in 2018 (100,000 people) is projected to grow to

102,000 by 2021, 106,000 by 2026, 110,000 by 2031 and to 113,000 by 2036. The current

population (100,000) indicates that North West Leicestershire District has 3.6 fitness stations

per 1,000 people (363 stations in total).

6.21 The East Midlands region has 579 registered health and fitness suites with 31,161 fitness stations

(average of 54 stations per suite). This existing provision equates to around 6.5 fitness stations

per 1,000 people. North West Leicestershire District has a lower provision of fitness stations

(3.6 per 1,000 people) than the regional average (6.5 stations), which suggests health and fitness

clubs could be trading above average.

29%

15% 15%

12%

6% 6%

0%

10%

20%

30%

40%


Pg 48

6.22 The District population is projected to increase by 6,000 people by 2026 and by 13,000 people

by 2036. Based on 3.6 fitness stations per 1,000 people, this population growth could support

22 new fitness stations by 2026, increasing to 47 stations by 2036.

6.23 These figures suggest there is scope for an additional health and fitness facility in the District

over the plan period. Those aged over 65 may be less likely to use health and fitness facilities

and with an aging population the demand for these facilities could potentially decrease in North

West Leicestershire. However, with membership increasing year on year, this trend should

counter-balance the effects of the aging population.

Ten pin bowling

6.24 The household survey results suggest that 13% of households in the study area visit ten pin

bowling facilities. The main destinations are set out in Figure 6.4.

6.25 There are no major ten pin bowling facilities within North West Leicestershire District, although

there may be some small-scale facilities attached to other leisure destinations.

Figure 6.4 Ten pin bowling Destinations (Ten pin bowling destination named by respondents)


6.26 The study area population in 2018 (100,000 people) can in theory support around 8 ten pin

bowling lanes, based on the national average of one lane per 12,000 people. By 2036, the study

area population (113,000 people) could support 9 lanes. This theoretical capacity for ten pin

lanes is probably not sufficient to support a viable ten pin bowling facility.

Bingo, games of chance and gambling

6.27 The household survey results suggest that only 5% of households in the study area visit bingo

facilities, which matches the national average participation rate (around 5%). The main

destinations are set out in Figure 6.5. The only destination within the study area is Flutters on

Jackson Street within Coalville town centre.

6.28 Gala and Mecca are the main bingo operators, controlling over half of the UK market. Marketing

of the bingo sector has been more proactive in recent years and Gala and Mecca have invested in

63%

19%

9%6%

3%

0%

20%

40%

60%

80%

Leicester Other Derby Coalville Nottingham


Pg 49

premises, moving out of dated premises (i.e. converted cinemas) into purpose built units. Bingo

clubs have become increasingly sophisticated, and have actively sought to attract all age groups.

The bingo sector usually prefers central locations that are accessible by public transport and by

foot. Major bingo operators require a catchment population of 50,000 - 70,000 (source:

Business in Sport and Leisure BISL). There are no main bingo operators within North West

Leicestershire District.

6.29 The adult (over 18) population in the study area in 2018 (around 80,000 people3) would

generate about 112,000 bingo admissions, based on the national participation rate (1.4 trips per

adult). On this basis, there is theoretical capacity for one bingo facility in the District, in line

with current provision. The dispersed population in the rest of the District may be unviable for

other bingo operators.

Figure 6.5 Bingo Destinations (bingo destination named by respondents)


Trampoline centres

6.30 Indoor trampoline centres are a relatively new leisure activity in the UK. In America outdoor

trampoline centres were popular in the late 1950s and 1960s. This format first seen in America

has been adopted and modernised and is now becoming a popular indoor leisure activity for a

variety of age groups in the UK. The UK’s first indoor trampoline centre was opened by Bounce

on 31 May 2014. The household survey results suggest that 16% of households in the study area

visit trampoline centres.

6.31 Trampoline centres offer a new, recreational experience for both children and adults. They

typically have over 100 interconnected trampolines on site, consisting of differing courts

including a Main Arena, Dodgeball Court, Kids Court, Slam Dunk Area, Foam Pit, Airbag Jump,

Touch Walls, Gladiator Pits and Tumble Tracks, as well as an arcade and party rooms.

6.32 The main destinations in the study area are set out in Figure 6.6. In North West Leicestershire,

there is one trampoline centre – Rebound Trampoline Park to the north of Ashby de la Zouch

3 Based on the proportion of adult population (18+) being 82% - Source: Census 2011 (average of the 18+ population for each zone)

49%

17%13%

10%

4%

0%

20%

40%

60%

Coalville Other Loughborough Leicester Derby


Pg 50

town centre along Smisby Road. North West Leicestershire District is well served by existing

provision, as suggested by the high retention rates, but this may not preclude further uses

coming forward over the plan period. There is increasing demand for these uses nationally.

Figure 6.6 Trampoline Centre Destinations (trampoline centre destination named by respondents)


Other leisure, entertainment and cultural uses

6.33 The leisure, entertainment and cultural sectors are fragmented and innovative. In addition to

the main leisure and entertainment uses outlined above, there are a larger number of other

activities that could be promoted e.g. nightclubs, museums, art galleries, exhibition space,

casinos, ice rinks, tourist attractions and new emerging leisure activities such as family

entertainment centres, escape rooms and virtual golf centres. The representation of these uses is

currently limited in North West Leicestershire. Given the fragmented nature of these sectors it is

difficult to quantify the potential demand for these uses over the plan period.

6.34 The household survey results suggest that total participation rates in the study area is around

5% for ice skating, 9% for art galleries and 20% for museums. The study area population is not

significant (around 100,000 people projected to increase to 113,000 people by 2036), and does

not provide a critical mass to attract a broad range of leisure, entertainment and cultural uses,

which tend to be more prevalent in larger towns and cities.

6.35 North West Leicestershire benefits from many tourist visitors, including Donington Park and

the National Forest. This could generate demand for additional hotel and conference facilities.

Hotel facilities within Ashby de la Zouch and Coalville are limited. There is a lack of high quality

hotels with conference facilities.

6.36 The nightclub / live music sector has struggled in recent years. IBIS World suggests they have

lost their competitive advantage over pubs or bars, with lower prices and a more relaxed

atmosphere. Approximately one-quarter of nightclubs have closed in the past decade as

operators have struggled to respond to new challenges from regulation, licensing, planning,

90%

4% 2% 2%

0%

20%

40%

60%

80%

100%

Ashby de la Zouch Other Loughborough Leicester


Pg 51

business rates and policing. Despite these national trends there is qualitative scope to provide

additional nightclub facilities in Ashby de la Zouch and Coalville.

6.37 The development strategy needs to be flexible and be able to respond to emerging opportunities

for new facilities of this kind, particularly in the higher order centres of Ashby de la Zouch and

Coalville.

Conclusions

6.38 A summary of the key findings in this Section is set out below:

• There is theoretical capacity for a small/medium cinema (3-4 screens) in North West

Leicestershire District over the plan period.

• There is scope an additional health and fitness facility in the District over the plan period.

• There is no identified need for ten pin bowling facility in the District.

• There is no identified need for a bingo facility in the District.

• Other uses such as hotels, conference facilities, nightclubs, museums, art galleries,

exhibition space, casinos, tourist attractions and new emerging leisure activities could be

appropriate over the plan period. The development strategy needs to be flexible to respond

to emerging opportunities for new facilities of this kind, particularly in Ashby de la Zouch

and Coalville town centres. However, the Council needs to be realistic in the facilities town

centres of this size can attract. Such facilities tend to gravitate to larger towns and cities,

such as Leicester and Loughborough.

6.39 The Local Plan should consider identifying development opportunities for other uses such as

offices and residential uses over the plan period.


Pg 52

7.0 Centre health check assessments

7.1 This section provides a health check analysis of the designated centres within the District, based

on the key measures of vitality and viability.

7.2 For Coalville and Ashby de la Zouch town centres, the audit of facilities is based on an Experian

Goad plan for each centre, updated by Lichfields in July 2018. The Goad definition of these

town centres broadly reflects the defined town centre boundaries. It is preferable to utilise the

Experian Goad plans as they contain a lot of background data useful for the analysis of town

centre health. Experian Goad plans are not available for the local centres. The audit of facilities

of the local centres is based on the defined town centre boundaries.

Coalville town centre

7.3 Lichfields undertook health check assessments of Coalville and Ashby de la Zouch town centres

on 30 July 2018.

7.4 Coalville is classified as a town centre in the Local Plan (Policy Ec8). It is the largest centre

within North West Leicestershire District, supporting a range of retail, service and community

facilities. The centre serves shoppers from across the District, particularly for comparison

shopping (except residents of Zone 1 (Castle Donington & Kegworth))4. Its key roles include:

• Convenience shopping – there is one medium-sized supermarket occupied by Asda store on

Ashby Road (1,840 sq. m gross) to the north west of the town centre. A Co-op supermarket

is also located on Bridge Road to the south east of the town centre, which is outside the

Goad town centre area. These facilities are supported by small convenience outlets and serve

both main food and grocery shopping trips and basket / top-up food shopping trips. A

market is located on High Street to the east of the town centre, which sells both convenience

and comparison goods.

• Comparison shopping – a reasonable selection of national multiples including Argos, Bon

Marche, Burton, Clarks, Dorothy Perkins, Home Bargains, New Look, Shoe Zone, WH

Smith and Wilko. There is also a good range of independent shops selling a range of lower

order comparison goods.

• Services – including a good range of high street national banks and 10 restaurants / cafés

and 28 hairdressers / beauty parlours.

• Entertainment – five pubs, a bingo hall and a nightclub.

4 Based on the evidence of the results of the household survey (July 2018)


Pg 53

• Community facilities – including a library, two social clubs, a dance and theatre academy

and a dentist.

7.5 The Belvoir Shopping Centre is the central focus of the retail offer. A few smaller units are

located along Ashby Road, High Street, Hotel Street and Belvoir Road. Food / beverage and

leisure uses are predominantly located around Marlborough Square.

7.6 Whitwick Retail Park is in an out-of-centre location, but provides additional convenience

provision in the form of a Morrisons supermarket. Complementary comparison provision is

also provided by B&M, Poundstretcher, Peacocks, Sports Direct and Pets at Home, which are

also located at the retail park.

7.7 The household shopper survey (Appendix 5) provides an indication of the role of the town

centre. For the study area, Coalville town centre was the location that 18% of respondents stated

was the destination for most of their comparison shopping. Of those who undertake their main

food shopping in Coalville, the most popular destinations are the Morrisons supermarket on

Whitwick Road, followed by the Aldi supermarket on Thornborough Road.

Diversity of uses

7.8 Coalville town centre has a total of 210 retail / service units. The diversity of uses present in

Coalville town centre in terms of the number and proportion of units is set out in Table 7.1,

compared against the Goad national average.

Table 7.1 Coalville - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%)

Convenience 18 8.6 9.0

Comparison 61 29.0 30.6

Retail Services 36 17.1 14.7

Leisure Services 40 19.0 24.1

Financial & Business Services 22 10.5 10.2

Vacant 33 15.7 11.3

Total 210 100.0 100.0


7.9 The mix of uses is broadly comparable with the national average, but the most noticeable

exceptions are the relatively low proportion of leisure services (e.g. Class A3 to A5 and D2

leisure), and the relatively high vacancy rate (see below).

7.10 The proportion of convenience units is comparable with the national average. The centre has a

reasonable provision of comparison retail when compared with the national average. The

proportion of retail services (e.g. non-retail Class A1 services) is marginally higher than the

national average, but leisure services are under-represented. Financial & business services is

comparable to the national average. The proportion of vacant units is nearly 5 percentage points

above the national average.

7.11 Between 2013 and 2018, the composition of uses has not changed significantly. The main

change is the decrease (-12 units) of comparison retail units. Conversely the number of

convenience retail units has increased by two. There has been an increase of three vacant unit

since 2013.


Pg 54

Proportion of vacant street level property

7.12 Of the 33 vacant units, 13 are located within the Belvoir Shopping Centre, 7 are on Belvoir Road,

3 are on High Street and 3 are on Hotel Street. There is a concentration of vacant units towards

the east end of the Belvoir Shopping Centre to the west of Wilko.

7.13 Goad Plan data indicates vacant floorspace totals 4,740 sq.m gross. Number 18-20 Jackson

Street (Former Rex Cinema) occupies 1,100 sq. m gross (or 23% of all vacant floorspace). There

are seven vacant units with a floorspace of 200-250 sq. m gross, with the remaining vacant units

having a relatively small floorspace of below 200 sq. m gross.

7.14 The Belvoir Shopping Centre contains 57 retail units and as 13 vacant, and the vacancy rate is

22.8% within the shopping centre, higher than the centre average (15.7%).

Customers’ views and behaviour

7.15 The household survey results indicate 61% of all respondents had visited Coalville for shopping

in the last 12 months, which is a relatively high proportion when compared with other centres in

the District. These respondents were asked what they like or dislike about Coalville town centre.

Around 27% liked that the town centre was close to home and 9% said that there was a good

choice of shops in general. In terms of factors disliked, 22% stated that there are too many

empty shops and 18% consider there are not enough independent shops.

Retailer representation

7.16 Despite the reduction (-12 units) in comparison outlets since 2013, Coalville town centre still has

a reasonable selection of comparison shops (61) reflecting its size and role in the shopping

hierarchy. The proportion of comparison goods is comparable with the national average.

7.17 Table 7.2 provides a breakdown of comparison shop units by category. All Goad categories are

represented which suggests there is a reasonable range of shops. However, there is a relatively

small choice of shops within each category, i.e. 5 or less shops in each.


Pg 55



Clothing and footwear 12 5.7 7.4

Furniture, carpets, textiles 5 2.4 2.4

Books, arts/crafts, stationers/copy 3 1.4 2.1

Electrical, entertainment, phones 5 2.4 3.0

DIY, hardware & household goods 3 1.4 2.1

Gifts, china, glass & leather goods 1 0.5 1.6

Cars, motorcycles & accessories 5 2.5 0.2

Chemists, toiletries & opticians 6 2.9 2.1

Variety, department & catalogue 2 1.0 0.6

Florists & gardening 3 1.4 0.7

Sports, toys, cycles & hobbies 2 1.0 1.7

Jewellers, clocks & repairs 2 1.0 1.6

Charity, pets & other comparison 12 5.7 5.0

Total 61 29.0 30.6


7.18 Overall the proportions of comparison use within the town centre are is broadly comparable

with the national average. There is a below average provision in 7 of the 13 categories, in

particular gifts /china / glass / leather goods and sports / toys/ cycles / hobbies at less than half

the national average. There is a good provision in the cars / motorcycles /accessories and florists

/ gardening categories shops, at more than double the national average.

7.19 There is a reasonable range of major national retailers present within Coalville town centre, with

those represented set out in Table 7.3.

Table 7.3 Coalville - National Multiples

Argos Asda Bon Marche Boots

Brighthouse Burton Card Factory Carphone Warehouse

Clarks Clintons Costa Dominos

Dorothy Perkins Greggs Home Bargains Max Spielmann

New Look Poundland Shoe Zone Spar5

Specsavers Subway Superdrug Thomas Cook

Thomson WH Smith Wilko


7.20 National multiple retailers in Coalville are concentrated in the Belvoir Shopping Centre. There

are no fully covered/enclosed shopping centres in the town. Coalville town centre is anchored by

the Asda and Co-op supermarkets in the convenience sector. Home Bargains and Wilko anchor

the centre in the comparison goods sector.

7.21 Coalville town centre has a good range of non-retail service uses, with service providers across

all categories, as shown in Table 7.4. The choice of services in some categories is strong, i.e.

hairdressing / beauty / health category, banks and financial and estate agents. Of the 25

restaurants / cafés / fast food outlets, 15 are fast food outlets. The provision of restaurants and

pubs/bars is below average.

5 Part of a petrol station – not a standalone convenience store


Pg 56



Restaurants, cafés, fast food 13 6.2 9.3

Fast food 13 6.2 5.8

Pubs, bars 6 2.9 4.4

Hairdressing, beauty & health 28 13.3 9.1

Laundrettes & dry cleaners 1 0.5 0.7

Travel agents 2 1.0 0.8

Banks, build/socs, financial services 10 4.8 4.0

Estate agents & auctioneers 9 4.3 3.6

Total 82 39.2 37.7


7.22 Banks present include Halifax, HSBC, Lloyds and Santander. There are also two building

societies within the town centre (Hinckley & Rugby and Nationwide).

7.23 The Requirements List is a published source of information providing known requirements for

retail and leisure operators’ space in towns across the country. For Coalville, there are just three

known retail and leisure operators’ requirements. Operators seeking space in Coalville include

Topps Tiles (tile and wood flooring specialist), Snap Fitness (gym operator) and Marstons (pub

retailing business).

Property values and commercial rents

7.24 According to the Valuation Office Agency, Zone A retail rents vary significantly throughout the

centre. Commercial retail rents at the Belvoir Shopping Centre are typically £425 / sq. m. Rents

tend to be lower along Belvoir Road (£200 / sq. m) and High Street (£150 / sq. m). Commercial

rents are lower in the more peripheral areas (Ashby Road – £125 / sq. m and Hotel Street –

£100 / sq. m). The highest Zone A retail rents in Coalville (£425 / sq. m) are higher than the

highest Zone A retail rents in Ashby de la Zouch (£350 / sq. m).

7.25 In comparison with Zone A retail rents in similar sized centres in the sub-region, Zone A retail

rents in Coalville are comparable with Castle Street in Hinckley which has Zone A retail rents of

up to £400 / sq. m and High Street in Long Eaton (up to £410 / sq. m), but lower than Bath

Street in Ilkeston (up to £250 / sq. m). In higher order centres Zone A retail rents are much

higher at £1,335-2,000 / sq. m in the Highcross Shopping Centre in Leicester.

Pedestrian flows

7.26 Lichfields’ observations indicate that pedestrian footfall was found to be highest at the Belvoir

Shopping Centre.

Accessibility

7.27 Coalville is located off the A511 which has excellent access to the M1 to the south east and the

A42 to the west.

7.28 There are ten car parks in Coalville i.e. Belvoir Shopping Centre, Bridge Road (241 spaces),

James Street (72 spaces), London Road (89 spaces), Margaret Street (49 spaces), Market Hall

(174 spaces), Needhams Walk (108 spaces), North Service Road (74 spaces), Council offices (160

spaces) and LCC library (15 spaces). Many of the car parks in Coalville are free after 3pm which

is an incentive for visitors to shop in the late afternoon / early evening.


Pg 57

7.29 Coalville is well served by bus routes. The 29 bus service travels between Leicester, Coalville,

Ashby de la Zouch and Burton-upon-Trent. Bus stops are in numerous locations along Ashby

Road and High Street / Hotel Street / London Road. The route 29 bus service departs from

Coalville town centre once every 30 minutes. There are also bus stops at Memorial Square at the

top of Belvoir Road and outside the Council offices along Whitwick Road.

Perception of safety and occurrence of crime

7.30 According to Leicestershire Police6, there were 125 reported crimes in the Coalville Town

neighbourhood7 in May 2018, which is comparable with May 2017 (127 reported crimes), but

more than May 2016 (104 reported crimes). This is also slightly higher than the 112 reported

crimes in Ashby de la Zouch neighbourhood in May 2018.

State of town centre environmental quality

7.31 Coalville is not a particularly attractive town centre. The Belvoir Shopping Centre is the central

retail destination within the town centre and was built in the 1960s. The shopping centre is

dated in appearance, although there has been some investment to refresh the centre.

7.32 The Council has been running a Frontage Improvement Scheme, which was launched in

February 2015, to improve the appearance of town centre commercial premises. Ashby Road /

High Street / Hotel Street is a busy road for traffic, which makes access difficult for pedestrians.

However, street furniture including benches, bins and street lighting is in a good state of repair

and flowers/planted areas are present throughout the town centre, helping its attractiveness.

Marlborough Square and Memorial Square are attractive seating areas, but are located to the

periphery of the town centre.

Conclusions

7.33 Coalville is the largest town centre in the District. The town centre caters for convenience

shopping needs. Whilst existing comparison goods facilities meet general day-to-day needs,

shoppers also supplement this with shopping at higher order centres for comparison goods,

such as Leicester, Loughborough and Fosse Shopping Park. The town centre anchors including

Asda, Co-op, Home Bargains and Wilko are important attractions and will assist with linked

trips with other main town centre uses. The town centre has a reasonable selection of national

multiples, which provides contrast with smaller centres in the District which predominantly

contain independent operators. The Council sees the development of Coalville as a key priority.

It is taking a proactive approach to improving the town centre through the Choose Coalville

project. This aims to celebrate and showcase what the town centre has to offer, create new

opportunities, ensure the town centre flourishes and ensures the town centre is part of an

exciting future.

7.34 Many of the retailers within the town centre are discount/value orientated. The proportion of

vacant units is high, but is comparable with the proportion of vacant units in 2013, which

suggests previous decline has stabilised in recent years. The town centre is not particularly

attractive and would benefit from further regeneration, to ensure that it maintains its current

market share of customers, particularly in the comparison goods sector. Some progress has been

made in this regard with the Frontage Improvement Scheme. Any future restructuring in this

sector or the loss of a key town centre anchor would leave Coalville town centre vulnerable.

6 Sourced from https://www.police.uk/leicestershire/ 7 The Coalville Town neighbourhood includes the town centre and wider area including Ashby Road, Hotel Street, Belvoir Road, Whitwick Road and Standard Hill

https://www.police.uk/leicestershire/


Pg 58

Ashby de la Zouch town centre

7.35 Ashby de la Zouch is classified as a town centre in the Local Plan (Policy Ec8). It is the second

largest centre within North West Leicestershire District, albeit it is a similar size to Coalville and

supports a range of retail, service and community facilities. Like Coalville, the centre serves

shoppers from across the District, particularly for comparison shopping (across all zones and

based on the evidence of the results of the July 2018 household survey). Its key roles include:

• Convenience shopping – there is one medium-sized supermarket operated by the Co-op

store on Derby Road (1,840 sq. m gross) to the west of the town centre. A Co-op

convenience store is also located at 73 Market Street, towards the east of the town centre.

These facilities are supplemented by small convenience outlets and serve both main food

and grocery shopping trips and basket / top-up food shopping trips. A market is located at

the Town Hall on Market Street. A farmer’s market is held on the third Sunday of every

month in North Street Car Park to the north of the town centre.

• Comparison – a small number of national multiples including New Look, Peacocks, Shoe

Care and WH Smith, but a good choice of independent shops selling a range of comparison

and food and beverage goods. There are a few national multiple retailers located at or near

to Nottingham Road Retail Park, 1.5km east of the town centre in an ‘out-of-centre’ location.

Retailers include Tesco Extra, Aldi, M&S food hall, Pets at Home and Wickes.

• Services – including a good range of high street national banks and many restaurants / cafes

and hairdressers / beauty parlours.

• Entertainment – seven pubs and bars, a theatre, a hotel / guest house and a nightclub.

• Community facilities – including a library, doctors, dentist, vet, dance school, gyms,

museum and a number of churches.

7.36 Market Street is the central focus of the retail offer. Several boutique shops are located along

Bath Street. Bakery Court, Bullens Court Yard, Mill Lane Mews and Rushtons Yard Shopping

Centre are alleyways off Market Street, which contain independent operators and set Ashby de

la Zouch apart from other centres in the District by providing a unique shopping offer.

7.37 The householder shopper survey (Appendix 5) provides an indication of the role of the town

centre. For the study area as a whole, Ashby de la Zouch town centre was the location that 10%

of respondents stated was the destination for most of their comparison shopping. Of those who

undertake their main food shopping in Ashby de la Zouch as a whole, the most popular

destinations are the Tesco Extra supermarket on Resolution Road followed by the Aldi

supermarket on Dents Road. This means that a significant proportion of convenience goods

expenditure in the Ashby de la Zouch area is spent in facilities in out-of-centre locations, which

do not contribute to the town centre turnover. This is unlikely to change, as there is little room


Pg 59

within the town centre for new major convenience facilities (without comprehensive re-

development).

Diversity of uses

7.38 Ashby de la Zouch town centre has a total of 191 retail / service units. The diversity of uses

present in Ashby de la Zouch town centre in terms of the number of units is set out in Table 7.5,

compared against the national average.

Table 7.5 Ashby de la Zouch - Mix of Uses




Retail Service 34 17.7 14.7



Vacant 8 4.2 11.3

Total 191 100.0 100.0


7.39 The mix of uses is broadly comparable with the national average, but the most noticeable

exceptions are the higher proportion of comparison units, the relatively low proportion of

leisure services (e.g. Class A3 to A5 and D2 leisure), and the low vacancy rate (see below).

7.40 The proportion of convenience units is below the national average, but the centre is well

represented in terms of comparison retail when compared with the national average. The

proportion of retail services is above the national average, whereas leisure services are

significantly under-represented. The proportion of vacant units is just over a third of the

national average.

7.41 Between 2013 and 2018, the composition of uses has not changed significantly. The number of

convenience retail units has decreased by one and the number of comparison retail units has

increased by four. The number of service units has also increased by four. The number of

convenience units has fallen by three since 2013.

Proportion of vacant street level property

7.42 There are just 8 vacant units in Ashby de la Zouch which is a positive indicator that the town

centre is performing well. Goad Plan information suggests vacant floorspace is 1,560 sq.m gross.

There are three vacant units on Market Street, two on Bath Street and one on North Street. The

largest vacant unit is on North Street to the rear of the Queens Head Hotel pub (390 sq. m

gross), followed by 98 Market Street (330 sq. m gross) and 1A Market Street (250 sq. m gross).

The remaining vacant units each have a relatively small floorspace of below 200 sq. m gross.

Customers’ views and behaviour

7.43 The household survey results indicate 71% of all respondents of the household survey had

visited Ashby de la Zouch for shopping in the last 12 months, which is a relatively high

proportion when compared with other centres in the District and 10 percentage points higher

than Coalville. Those respondents were asked what they like or dislike about Ashby de la Zouch

town centre. The main responses are as follows: 14% considered that there is a good choice of

shops in general and 10% considered that Ashby de la Zouch is a nice place to visit. In terms of


Pg 60

factors disliked, 10% considered that there are not enough car parking spaces available and 7%

stated that there are too many charity shops.

Retailer representation

7.44 Ashby de la Zouch town centre has a good selection of comparison shops (79) for a centre of its

size, and more so than Coalville. The proportion of comparison goods is above the national

average. Table 7.6 provides a breakdown of comparison shop units by category.












Florists & gardening 1 0.5 0.7




Total 78 41.9 30.6


7.45 Most categories are represented which suggests there is a reasonable range of shops. However,

there is a relatively small choice of shops within 7 of the 13 categories, i.e. 5 or less shops in

each. Overall the proportions of comparison uses within the town centre are is broadly

comparable with the national average. There is a below average provision in only 3 of the 13

categories, i.e. variety /department /catalogue, florists / gardening and sports / toys / cycles /

hobbies. There is a good provision in most of the other categories, but most are independent.

There is a small range of major national retailers present within Ashby de la Zouch town centre,

with those represented set out in Table 7.7.

Table 7.7 Ashby de la Zouch - National Multiples

Boots Card Factory Clintons Co-op

Costa Greggs Johnsons New Look

Peacocks Shoecare Specsavers Subway

Superdrug Thomson Vision Express WH Smith


7.46 National multiple retailers in Ashby de la Zouch are primarily located on Market Street. There

is a particularly high concentration at the western end of Market Street between Derby Road

and Brook Street (nine units). Ashby de la Zouch town centre is anchored by the Co-op

supermarket in the convenience sector. The main comparison goods anchor stores are New

Look, Peacocks, Boots and WH Smith. As set out above, the nearby Nottingham Road Retail

Park provides an additional comparison offer.


Pg 61

7.47 Ashby de la Zouch town centre has a good range of non-retail service uses, with a choice of

service providers across all categories, as shown in Table 7.8. The choice of services in some

categories is strong, in particular travel agents and financial services.



Restaurants, cafés 15 7.9 9.3

Fast food 10 5.2 5.8







Total 79 41.9 37.7


7.48 Of the 25 restaurants / cafés / fast food, 10 are fast food outlets. There is a good mix of food and

beverage uses.

7.49 Banks present include HSBC, Lloyds, Royal Bank of Scotland and Santander. A Nationwide

building society is also present.

7.50 According to The Requirements List, there are five known retail and leisure operators’

requirements within Ashby de la Zouch. Operators seeking space in Ashby de la Zouch include

Holland & Barrett (chain of health food shops), Lidl (global discount supermarket chain), Topps

Tiles (tile and wood flooring specialist), Rainbows (hospice for children and young people) and

Clintons (retailer of greeting cards).

Commercial rents

7.51 According to the VOA, Zone A retail rents vary significantly throughout the centre. Commercial

retail rents on Market Street are between £81-£350 / sq. m / unit, but are typically £210 / sq. m

/ unit. Rental levels in peripheral areas such as on Kilwardby Street are between £90-£175 / sq.

m / unit. Zone A retail rents tend to be lower in Ashby de la Zouch than in Coalville.

Pedestrian flows

7.52 Lichfields’ observations indicate that pedestrian footfall was found to be highest along Market

Street. Footfall is much lower on the in the peripheral areas of the centre to the east of Market

Street and to the west along Kilwardby Street.

Accessibility

7.53 Ashby de la Zouch is located off the A42 which leads to the M1 to the north east.

7.54 There are six car parks in Ashby de la Zouch: Brook Street (12 spaces), Hood Park Leisure

Centre (115 spaces), North Street (82 spaces), South Street (60 spaces), Royal Hotel (100

spaces) and LCC library (27 spaces).

7.55 Ashby de la Zouch is well served by bus routes. The 29 bus service travels between Leicester,

Coalville, Ashby de la Zouch and Burton-upon-Trent and the 29A bus service provides a service

between Ashby de la Zouch and Burton-on-Trent. The 29A bus service typically departs from


Pg 62

Ashby de la Zouch town centre once every 30 minutes. Bus stops are located along Market

Street outside Birds Bakery and Boots.

Perception of safety and occurrence of crime

7.56 According to Leicestershire Police8, there were 112 reported crimes in the Ashby de la Zouch

neighbourhood9 in May 2018, which is comparable with May 2017 (110 reported crimes), but

significantly more than May 2016 (56 reported crimes). This is lower than the 125 reported

crimes in Coalville Town neighbourhood in May 2018.

State of town centre environmental quality

7.57 Ashby de la Zouch is an attractive town centre containing many historical buildings dating back

to the Georgian era. The alleyways off Market Street provide a unique and varied offer.

Pavements along Market Street are wide and the centre is relatively flat, making it accessible for

pedestrians. Market Street can get busy with road traffic, but three pedestrian crossings are

provided to aid pedestrians. Street furniture includes bins and benches and there are some

flower beds located along Market Street. Bath Street is particularly attractive.

Conclusions

7.58 In terms of role and characteristics, Ashby de la Zouch is different to Coalville. The centre is

reasonably well catered for in the convenience goods sector, but this sector is dominated by the

Co-op in the town centre. Ashby de la Zouch is well-provided for in the comparison goods

sector, but is under-represented in terms of the proportion of leisure services units. The number

of vacant units was low in 2013 and is now even lower, which is a very positive indicator of town

centre health. Commercial rents tend to be significantly lower than in Coalville, which assists in

the high occupancy rate. The town centre is attractive, and it contains a high number of

independent operators providing a unique offer for local residents and visitors. Ashby de la

Zouch town centre appears to be performing well, even with the out-of-centre competition at

Nottingham Road Retail Park.

8 Sourced from https://www.police.uk/leicestershire/ 9 The Ashby de la Zouch neighbourhood includes the town centre and wider area including Ashby de la Zouch, Packington, Normanton le Heath and Willesley

https://www.police.uk/leicestershire/


Pg 63

Local centres

7.59 For smaller centres including the local centres in North West Leicestershire District, the same

level of information is not available than is the case for larger town centres. Where information

is available, we have responded to the indicators used to assess the health of centres in our

analysis below.

7.60 As set out in Local Plan Policy Ec8, there are four defined local centres within the District,

including:

• Castle Donington;

• Ibstock;

• Kegworth; and

• Measham.

7.61 Lichfields undertook an audit of facilities of each of these local centres on 30 July 2018, the

findings of which are set out in Table 7.9 below, which has supplemented by local knowledge

from Council officers. These centres are much smaller than Coalville and Ashby de la Zouch.

Table 7.9 Local Centres - Mix of Uses

Category Castle

Donington

Ibstock Kegworth Measham NWLDC

Average

Number of Units

Convenience 1 4 4 4 3

Comparison 12 8 4 3 7

Retail Service 18 6 8 10 11

Leisure Services 14 12 6 6 10

Financial & Business Services 0 3 8 3 4

Vacant 3 1 3 1 2

Total 48 34 33 27 36

Source: Lichfields (July 2018)

Castle Donington

7.62 Castle Donington is located to the north east of the District. It is a linear centre, located on

Borough Street.

7.63 It is the largest of the District’s four local centres, with 47 retail / leisure units and with

representation in each of the main Goad categories. The diversity of uses present in Castle


Pg 64

Donington local centre in terms of the number and proportion of units is set out in Table 7.10,

compared with the national average.

Table 7.10 Castle Donington - Mix of Uses







Vacant 3 6.3 11.3

Total 48 100.0 100.0

Source: Lichfields

7.64 A Co-op convenience store anchors the centre and is the only national multiple retailer present.

Independent retailers help the centre’s local distinctiveness, which can assist in attracting local

residents and visitors.

7.65 There are only three vacant units which are located towards the south west of the local centre.

7.66 Castle Donington has a small selection of comparison good shops and 6 of the 13 Goad

categories are not represented. Table 7.11 provides a breakdown of comparison shop units by

category.












Florists & gardens 2 4.3 0.7




Total 12 25.7 30.6


7.67 Castle Donington’s range of non-retail service uses as shown in Table 7.12 and are dominated by

restaurants / cafés / fast food and the hairdressing / beauty & heath categories.


Pg 65










Total 23 50.0 37.7


7.68 The household survey results indicate 14% of all respondents had visited Castle Donington for

shopping in the last 12 months. These visitors like the centre because it is close to home (36%),

and 12% mentioned the good choice of shops in general and 11% suggested there is a good range

of independent shops. In terms of factors disliked, 13% stated there are not enough independent

shops and 7% stated there are not enough car parking spaces available.

7.69 Lichfields’ observations indicate that pedestrian footfall was highest along Borough Street.

7.70 Castle Donington local centre is located off Bondgate, which leads to the A50 to the north. The

155 bus service travels from Coalville to Castle Donington via East Midlands Airport. The route

155 bus service typically departs from Castle Donington local centre once every 2 hours. There

are three car parks in the centre as follows: Borough Street (29 spaces), Clapgun Street (32

spaces) and Hillside (13 spaces).

7.71 Castle Donington is an attractive local centre with character. Pavements are wide and traffic is

slow moving, making the local centre easy to navigate for pedestrians.

7.72 Castle Donington is a healthy local centre, which performs well against most of the town centre

performance indicators in the Planning Practice Guidance. The attractiveness and independent

retailers within the local centre, make it a unique destination for visitors to Castle Donington.

Ibstock

7.73 Ibstock is located to the south of the District. It is a linear centre, located on High Street. It

contains 34 retail / leisure units, with representation in each of the broad Goad categories

including convenience, comparison, retail service, leisure services and financial & business

services. The diversity of uses present in Ibstock local centre in terms of the number and

proportion of units is set out in Table 7.13, compared against the national average.


Pg 66

Table 7.13 Ibstock - Mix of Uses







Vacant 1 2.9 11.3

Total 34 100.0 100.0

Source: Lichfields

7.74 A Coral betting shop represents the only national multiple within the centre. A post office is

located at the far south west of the centre. However, a Co-op supermarket is located 0.5km

north west of the local centre in an ‘out-of-centre’ location.

7.75 There was just one vacant unit within Ibstock, which is a positive indicator of the town centre’s

health.

7.76 Ibstock has a small selection of comparison good shops and many of the Goad categories are not

represented. Table 7.14 provides a breakdown of comparison shop units by category.
















Total 8 23.4 30.6


7.77 Ibstock’s range of non-retail service uses is shown in Table 7.15 and are dominated by

restaurants / cafés / fast food, pubs / bars and the hairdressing / beauty & heath categories.


Pg 67




Pubs, bars 4 11.8 4.4






Total 14 41.2 37.7



visited Ibstock for shopping in the last 12 months. These visitors like the centre because it is

close to home (35%), with 13% mentioning the Co-op Supermarket (located outside of the

defined town centre boundary) and 11% stated that the centre has a good range of independent

shops. In terms of factors disliked, 14% considered there are not enough independent shops.

7.79 Lichfields’ observations indicate that pedestrian footfall was highest along High Street, albeit

the centre was quiet at the time of the site visit.

7.80 Ibstock local centre is located along High Street, off Melbourne Road (the A447), which is 5.3km

from the nearest ‘A road’ (the A511 to the north). The 159 bus service travels from Coalville to

Ibstock. The route 159 bus service typically departs from Ibstock local centre once every 1.5

hours. There are two free car parks as follows: Gladstone Street (20 spaces) and High Street (70

spaces).

7.81 Flower beds/planting help improve the attractiveness of the local centre, but street furniture is

looking tired. A zebra crossing aids pedestrians crossing High Street.

7.82 Ibstock is reasonably healthy, but lacks an anchor retailer. However, at the time of our visit

there were no vacant units within the local centre.

Kegworth

7.83 Kegworth is located to the north east of the District. It is a linear centre, located on Derby Road.

It is the smallest of the four local centres within the District. It contains 33 retail / leisure units,

albeit with representation in each of the Goad categories. The diversity of uses present in

Kegworth local centre in terms of the number and proportion of units is set out in Table 7.16,

compared against the national average.


Pg 68

Table 7.16 Kegworth - Mix of Uses







Vacant 3 9.1 11.3

Total 33 100.0 100.0

Source: Lichfields

7.84 A Co-op store and a Boots store are the only two national multiples within the centre, with all

other retail units occupied by independent operators. There are two vacant units within

Kegworth, located at 1 Market Place and 1A Church Gate. Kegworth has only 5 comparison

goods shops as shown in Table 7.21. Kegworth’s range of non-retail service uses is shown in

Table 7.18.
















Total 4 15.2 30.6



Pg 69










Total 16 50.0 37.7


7.85 Just 5% of all respondents of the household survey had visited Kegworth for shopping in the last

12 months. Many of these visitors like the fact that the centre is close to home (47%), and 14%

like the good cafés and restaurants. In terms of factors disliked, 13% stated there are not enough

shops in general, 11% stated that there was a lack of parking spaces and 10% complained about

traffic congestion.

7.86 Lichfields’ observations indicate that pedestrian footfall was highest along Derby Road.

7.87 Kegworth local centre is located along Derby Road (the A6), which is a very busy road, leading to

the M1 to the north. The East Midlands Gateway bypass is currently being constructed further

south of the local centre, which links the A6 to the A453 to the west, which, once in operation,

should significantly reduce the amount of traffic travelling through Kegworth. A Skylink bus

service travels through Derby, East Midlands Airport, Kegworth, Loughborough and Leicester

and departs Kegworth once an hour. Free car parking is located at Market Place; however, this

was close to full capacity at the time of the site visit.

7.88 Pavements are wide, but the amount of traffic in the centre restricts pedestrian movement

crossing Derby Road.

7.89 The Co-op and Boots stores are key anchors for the local centre and provide the opportunity for

linked trips with other main town centre uses present within Kegworth. The high amount of

traffic passing through Kegworth currently hinders movement around the local centre. This

problem should be improved when the new bypass is operational.

Measham

7.90 Measham is located to the south west of the District. It is a linear centre, with main town centre

uses located on either side of High Street. It contains 27 retail / leisure units, with

representation in each of the Goad categories. The diversity of uses present in Measham local


Pg 70

centre in terms of the number and proportion of units is set out in Table 7.19, compared against

the national average.

Table 7.19 Measham - Mix of Uses







Vacant 1 3.7 11.3

Total 27 100.0 100.0

Source: Lichfields

7.91 A Tesco Express store provides the key convenience provision and anchors the centre. There is

also an edge-of-centre Co-op convenience store located to the south west of the centre, which

provides additional convenience goods provision. Other retail units are independent operators.

7.92 There is just one vacant unit within the centre, located at 50 High Street. Measham has only 3

comparison goods shops as shown in Table 7.20.
















Total 3 11.1 30.6


7.93 Measham’s range of non-retail service uses is shown in Table 7.21 and are dominated by

restaurants / cafés / fast food and the hairdressing / beauty & heath categories.


Pg 71










Total 13 48.1 37.7



visited Measham for shopping in the last 12 months. These visitors like the centre because it is

close to home (44%). In terms of factors disliked, 9% said there was not enough independent

shops.

7.95 Lichfields’ observations indicate that pedestrian footfall was highest along High Street.

7.96 Measham local centre is located off the A42, which leads to the M42 to the south west. The 19

bus service travels from Burton to Swadlincote, Measham and Ashby de la Zouch. The route 19

bus service typically departs from Measham local centre once an hour. There are two free car

parks as follows: High Street (44 spaces) and Peggs Close (19 spaces).

7.97 Pavements tend to be narrow and the local centre is on a hill, which can be difficult for some to

navigate. A zebra crossing makes crossing High Street easily accessible for pedestrians.

7.98 Measham is a reasonably attractive local centre. The Tesco Express draws trade from residents

of the local area. The local centre serves the primary shopping needs of its residents.


Pg 72

8.0 Planning policy analysis

Introduction

8.1 This section reviews the current policy approach to retail and town centres as set out in the

North West Leicestershire Local Plan (‘Local Plan’) in the light of findings within previous

sections of this study.

8.2 The PPG indicates that development plans should develop (and keep under review) town centre

strategies that plan for a 3-5 year period, whilst also giving a Local Plan a lifetime view. Plans

should identify the scale of need for main town centre uses and assess whether the need can be

met on town centre sites or through the expansion of centres.

8.3 The new NPPF (2018) indicates that local plans should allocate a range of suitable sites to meet

the scale and type of retail, leisure and other development needed in town centres for at least 10

years. The need for development should not be compromised by limited site availability. To

accommodate growth, local planning authorities should keep town centre boundaries under

review.

8.4 Consistent with the sequential approach, town centres are expected to be the focus for retail and

leisure development, with larger town centres having the best prospects for attracting

investment from developers and multiple operators.

8.5 The designation of primary shopping areas or centre boundaries is important when applying the

sequential approach, to direct retail and town centre uses to sustainable locations and determine

whether a retail impact assessment is required. The NPPF indicates that the first preference for

retail uses should be the primary shopping area (PSA), which will comprise the primary

frontages and the secondary frontages that are contiguous with the primary frontages. The first

preference for leisure uses is normally the wider defined town centre, which usually includes the

PSA and other parts of the town centre.

8.6 The NPPF states that, when assessing applications for retail and leisure development outside of

town centres which are not in accordance with an up to date local plan, local planning

authorities should require an impact assessment if the development is over a proportionate,

locally set threshold. If there is no locally set threshold, the default threshold is 2,500 sq. m

gross. The PPG provides guidance on setting locally appropriate thresholds, and indicates it will

be important to consider:

• the scale of proposals relative to town centres;

• the existing viability and vitality of town centres;

• cumulative effects of recent developments;

• whether local town centres are vulnerable;

• the likely effects of development on any town centre strategy; and

• the impact on any other planned investment.

8.7 This section examines the existing policy approach within North West Leicestershire District,

including the hierarchy of centres, retail boundaries and retail impact thresholds.

The hierarchy of centres

8.8 The NPPF (paragraph 85) indicates that planning policies should define a network and

hierarchy of centres that is resilient to anticipated economic changes. The PPG indicates that

planning policies should identify the appropriate and realistic role, function and hierarchy of


Pg 73

centres over the plan period. The PPG also indicates that strategies should identify changes in

the hierarchy, including where a centre is in decline.

8.9 Local Plan Policy Ec8 (Town and Local Centres: Hierarchy and Management of Development

identifies the locations where retail and main town centre development will be accommodated

which are outlined in Table 8.1 below. This approach is in accordance with the sequential test as

set out in the NPPF.

Table 8.1 North West Leicestershire District Settlement Hierarchy

Hierarchy Settlement

Town Centres Coalville, Ashby de la Zouch

Local Centres Castle Donington, Ibstock, Kegworth, Measham

Source: North West Leicestershire Local Plan

8.10 In accordance with the NPPF, the Local Plan review should continue to define a hierarchy of

centres and ensure new main town uses are focused within these centres. Policy should also

make it clear that an objective of the Local Plan is to maintain the vitality and viability of the

centres identified within the retail hierarchy.

8.11 Based on the scale of facilities available within each settlement and the retail floorspace

projections in this study, it is appropriate to maintain the current settlement hierarchy, with

Ashby de la Zouch and Coalville being the principal retail destinations in the District and the

focus of new retail floorspace. Policy Ec8 indicates that proposals for up to 7,300 sq. m of

comparison goods retail floorspace will be brought forward in Coalville. The estimate should be

updated and should include projections for a wider range of Class A1 to A5 uses to be

considered, rather than just comparison goods retail.

8.12 Ashby de la Zouch (191 units) and Coalville (210 units) are the main shopping destinations in

the District and are town centres. Castle Donington, Ibstock, Kegworth and Measham provide

predominately service and community uses, serving their immediate local catchment area.

Significant new housing development is planned for land north of Ashby de la Zouch (2,050

dwellings) and others, which will need to be supported by additional shops and services.

8.13 Nottingham Road Retail Park in Ashby de la Zouch and Whitwick Retail Park in Coalville are the

other main concentrations of retail floorspace within the District. These are retail warehouse

parks rather than traditional centres. They are predominantly car borne shopping destinations

that do not provide the broader mix of retail, non-retail services and community uses that tend

to be found in designated centres, particularly town and district centres.

8.14 Nottingham Road Retail Park, Ashby de la Zouch and Whitwick Retail Park, Coalville should not

be designated as town centres, because uncontrolled expansion of these shopping destination

could undermine the vitality and viability of designated town centres, by removing the need for

new development to pass the sequential or impact tests. Removal of these tests could encourage

significant expansion of these retail parks and/or the relaxation of restrictions on the good that

can be sold. This type of development, if uncontrolled, could result in significant trade diversion

from the town centres and/or the relocation of occupiers or diversion of investment away from

the town centres, which could have an adverse impact on the health and vitality and viability of

Ashby de la Zouch and Coalville.

8.15 These retail park locations have attracted a mix of bulky goods and non-bulky goods retailers. If

there is pressure in the future, in line with national trends, to attract more non-bulky retailers

then this could result in relocations from the town centres, because these retail park locations

can provide larger units, free car parking and lower cost accommodation. This may be an issue

for Ashby de la Zouch, which has less available retail units that meet the requirements of


Pg 74

modern retailers. Maintaining the sequential and impact test will allow each proposal to be

considered on its individual merits.

8.16 All development proposals within out of centre locations should continue to comply with the

sequential and impact tests, to protect the vitality and viability of the network of centres within

the District. The health of the town centres and local centres will need to be monitored.

Impact thresholds

8.17 The PPG states that where authorities decide not to set out specific floorspace thresholds in local

development plans, national policy requires impact assessments to be submitted for retail and

leisure developments over 2,500 sq.m gross. The PPG acknowledges that it may occasionally be

relevant to consider the impact of proposals below this floorspace threshold, for example if they

are large developments when compared with the size of a nearby centre, or likely to have a

disproportionate effect or ‘tip the balance’ of a vulnerable centre. As indicated above,

maintaining the sequential and impact test will allow each proposal to be considered on its

individual merits.

8.18 Local Plan Policy Ec9 (Town and Local Centres: Thresholds for Impact Assessments) sets a

threshold that requires an impact assessment for retail, leisure and office development outside

of the town and local centres. For Coalville and Ashby de la Zouch there is a development

threshold of 1,000 sq. m gross. For Castle Donington, Ibstock, Kegworth and Measham there is

a development threshold of 500 sq. m gross.

8.19 The new NPPF no longer requires an impact assessment to be provided for office development,

and therefore this part of Policy Ec9 is now inconsistent with the NPPF.

8.20 We consider that the NPPF minimum threshold of 2,500 sq.m gross continues to be

inappropriate as a blanket threshold across North West Leicestershire District, because this

scale of development would represent a significant proportion of the overall retail projections

for all centres in the District. Retail development smaller than 2,500 sq.m gross could have a

significant adverse impact, on centres within the District. The continued adoption of a reduced

threshold is recommended.

8.21 In line with the scale of Ashby de la Zouch and Coalville and the projected retail capacity

estimated, the impact thresholds for the two main centres should remain at 1,000 sq. m gross.

8.22 Castle Donington, Ibstock, Kegworth and Measham are much smaller centres and the projected

retail capacity estimates are limited (only 10% of the District wide projection in total). These

centres will be vulnerable to impacts from smaller scale development. The retail floorspace

capacity attributed to other smaller centres is only around 1,200 sq. m gross up to 2036. Based

on this updated projection, the Council should consider reducing the impact threshold from 500

sq. m gross to 250 sq. m gross, in line with the Sunday trading size limit.

Town centre boundary and primary shopping area

8.23 The designation of town centre boundaries and primary shopping areas and are important when

applying the sequential approach. These boundaries are used to determine whether a site is

within an in, edge or out-of-centre location. These boundaries direct retail and town centre uses

to sustainable locations and are also used to determine whether a retail impact assessment is

required. These boundaries are also important in determining what locations will represent

appropriate edge of centre locations for retail and other main town centre uses.

8.24 The NPPF indicates that the first preference for retail uses should be the primary shopping area,

which will comprise a defined area where retail development is concentrated. This suggests


Pg 75

retail uses outside the primary shopping area, but still within the town centre boundary could be

considered to be edge of centre.

8.25 The first preference for other town centre uses, such as commercial leisure and office uses, is

normally the wider defined town centre, which usually includes the primary shopping area and

other parts of the town centre. The revised NPPF does not refer to primary secondary frontages

making up the primary shopping area. The aim is to create more flexibility and encourage

positive strategies for town centres. However, the primary shopping area should be the defined

area where retail development is concentrated.

8.26 Policy Ec8 and Policy Ec9, regarding edge and out of centre development is consistent with the

revised NPPF in terms of the sequential and impact tests. However, the Local Plan Proposals

Map defines both town centre boundaries and primary shopping areas for all designated centres

i.e. Ashby de la Zouch, Coalville, Castle Donington, Ibstock, Kegworth and Measham. The

purpose of the town centre boundaries appears to relate to Policy Ec8 and Policy Ec9, i.e. the

application of the sequential approach to site selection, and where development will not be

required to undertake an impact assessment. The Proposals Map Key could be clearer and

indicate that the town centre boundary relates to Policy Ec8 and Ec9 to avoid the potential for

confusion. The Proposals Map Key should also indicate that the primary shopping area relates to

Policy Ec10, regarding non-shopping uses.

8.27 Policy wording should also be aware of the revised NPPF. As outlined in Section 2 of this study,

the most pertinent change in the revised NPPF (underlined) is at paragraph 87 - “main town

centre uses should be located in town centres, then edge of centre locations; and only if suitable

sites are not available (or expected to become available within a reasonable period) should out

of centre sites be considered”.

8.28 The review of the town centre boundaries indicates that the current designations remain

appropriate and no changes are recommended. The town centre boundaries include the

concentrations of main town centre uses (retail, leisure and offices) and offer scope for

expansion.

The appropriate mix of uses

8.29 Town centres should provide a range of and mix complementary uses. A balance between retail,

entertainment and leisure activity helps town centres compete with on-line shopping. Town

centres need a good mix of uses that extend activity throughout the daytime and into the

evenings. This approach is clearly recognised in the new NPPF.

8.30 The retail capacity projections indicate there is a need for a range of new Class A1 to A5

floorspace over the plan period, and a flexible approach capable of accommodate Class D2

leisure and cultural uses is recommended. Policy Ec10 seeks to control non-shopping uses

within the designated primary shopping areas.

8.31 There are four broad policy approaches that could be considered in North West Leicestershire

District, as follows:

1 strengthening Policy Ec10 within the Local Plan to provide more control over the loss of

retail uses. This could involve extending the primary shopping area, and/or introducing

more rigid policy criteria;

2 retain the current policy approach in Policy Ec10;

3 relaxing Policy Ec10 to allow a more flexible approach to enable more non-retail uses. This

could involve reducing the primary shopping areas and or relaxing the policy criteria; or

4 a laissez-faire approach that removes Policy Ec10.


Pg 76

8.32 The advantages and disadvantages of these approaches are outlined below.

8.33 The NPPF (paragraph 85) indicates that policies can make clear the range of uses that will be

permitted in town centres and primary shopping areas, as part of a positive strategy for the

future of each centre. A balanced mix of uses is required in town centres, which promotes

growth.

8.34 Local Plan Policy Ec10 (Town and Local Centres: Primary Shopping Areas – Non-Shopping

Uses) considers that shops (Use Class A1) will be the predominant ground floor use within the

defined Primary Shopping Areas of the town and local centres. This approach appears to be

consistent with the NPPF (paragraph 85) and the Glossary (primary shopping areas).

8.35 The current wording provides a relatively flexible approach, that allows other main town centre

uses within the primary shopping areas, provided the following criteria are met:

a the proposals makes a positive contribution to the diversity of uses on offer; and

b the proposal, along with any committed planning permission, does not undermine the

shopping element within the immediate area of the site;

c it would not result in a cluster or over-concentration of non-shop uses; and

d it would not lead to a negative impact on the retail character and vitality and viability of

the Primary Shopping Area.

8.36 The residential use of the upper floors of properties within the defined Primary Shopping Area

will be supported subject to parking and amenity considerations.

8.37 The suitability of this approach needs to be considered in the context of recent changes in the

mix of uses within frontages, the floorspace projections and recent changes to the General

Permitted Development Order (GPDO). The changes to the GPDO will have an impact on

frontage policies. These measures allow for greater flexibility for changes of use from retail to

non-retail uses subject to Prior Approval for example, Class A uses to C3 residential use and

Class A1 to non-A1 uses. These measures could change the composition of town centres, i.e. the

amount of Class A1 space could reduce where shop units are predominantly small (less than 150

sq. m gross).

8.38 The health check assessment of the defined centres in this study suggest (to date) the impact of

the GPDO changes have not been significant. In the future permitted changes of use for smaller

units will have an impact on the enforcement of Local Plan policies, i.e. where units are less than

150 sq. m. The ability to control non-A1 uses within the primary shopping area and the direction

of Class A4 and A5 uses to other parts of the town centre has diminished.

8.39 A ban on changes of use from Class A1 or other Class A would not promote diversity and would

stifle investment, which could be potentially damaging to the vitality and viability of centres. In

our view the current approach in Policy Ec10 is relatively flexible in comparison with many

other local plans. There is no evidence to suggest a less restrictive approach is necessary,

particularly in view of the future retail floorspace growth projections outlined in this report and

low shop vacancy rates (Coalville aside). A balanced approach should continue to be applied and

the mix of uses within the centres should be monitored and protected as necessary.

8.40 Local Plan Policy Ec12 (Local Centres) considers that planning permission will only be

granted for the loss of shopping and other main town centre uses within the defined local centre

if the premises have been vacant for at least 6 months with evidence of marketing. The following

factors will also be considered:

a the need to maintain an appropriate balance between main town centre and non-main

town centre uses;


Pg 77

b the contribution the unit makes to the function of the centre in terms of its size and

location within the centre;

c the nature and characteristics of the proposed use and the type and characteristics of

other uses within proximity of the application site; and

d the impact of the proposal on the shopping and service character and function of the

local centre – for example, would it create an active frontage, would the use bring

visitors to the centre?

8.41 The residential use of the upper floors of properties within these defined local centres will be

supported subject to parking and amenity considerations.

8.42 This approach appears to be robust and appropriate. A laissez faire approach could result in the

deterioration of shopping and service uses and could undermine the role of these smaller

shopping centres.

8.43 Local Plan Policy Ec11 (Town and Local Centres: Primary Shopping Areas – Hot Food

Takeaway Balance) sets out that in considering applications for a proposed hot food takeaway

use, within the defined primary shopping areas of the town and local centres, with regard to the

following factors:

a the number of existing takeaway establishments in the immediate area as related to the

application site and their proximity to each other, in order to avoid clusters of takeaway

uses;

b impact on the amenity of the immediate area (including smells, fumes and noise),

traffic or safety issues arising from the proposal itself or cumulatively with the existing

uses in the area; and

c the potential impact upon the health of local residents where it can be demonstrated

that the proposal will raise health issues.

8.44 Policy Ec11 also considers that proposals for a hot food takeaway use should also include the

provision of a litter bin on land within the premises. Within the Market Street frontage of Ashby

de la Zouch, Nos 67 to 89 and Nos 76 to 108, the Council will resist applications for new hot food

takeaway uses over and above those in existence or permitted. The concentration of hot food

takeaway uses within the defined local centre of Ibstock will not be permitted to increase above

the existing number of those in existence or permitted.

8.45 This policy exerts a level of control over the concentration of Hot Food Takeaways, particularly

in vulnerable parts of town centres in Ashby de la Zouch and Ibstock and this approach remains

appropriate.


Pg 78

9.0 Accommodating growth

Introduction

9.1 This section explores the implications of the findings of the previous sections for each centre in

North West Leicestershire District. It explores how the potential distribution of future

development could be accommodated, recognising the NPPF requires local authorities to

allocate sites to meet identified needs over the next 10 years as a minimum.

Floorspace projections

9.2 The floorspace projections set out in in the previous sections of this study assume that new

shopping and leisure facilities will help North West Leicestershire District maintain its current

market share of expenditure within the study area, recognising that other competing centres will

also improve in the future. There are several issues that may influence the scope for new

floorspace and the appropriate location for this development, as follows:

1 major retail developments in competing centres;

2 the re-occupation of vacant retail floorspace;

3 the availability of land to accommodate new development;

4 the reliability of long term expenditure projections;

5 the effect of internet/home shopping on the demand for retail property;

6 the level of operator demand for floorspace in North West Leicestershire District;

7 the likelihood that North West Leicestershire District’s existing market share of expenditure

will change in the future in the face of increasing competition; and

8 the potential impact new development may have on existing centres.

9.3 The NPPF suggests the development plan should plan for at least 10 years. Projections up to

2026 are more robust and are based on up-to-date (post EU referendum) forecasts. The longer

term floorspace projections (up to 2031 and 2036) should be treated with caution. Projections to

2036 should only be used as a broad guide, particularly when translated into the development

plan allocations or when used to guide development management decisions. Long term forecasts

may be subject to change due to unforeseen circumstances. Projected surplus expenditure is

primarily attributable to projected growth in spending per capita. If the growth in expenditure is

lower than that forecast then the scope for additional space will reduce. Long term projections

should be monitored and kept under review.

9.4 The expenditure projections in this study exclude growth in expenditure attributed to home

shopping made through non-retail businesses. The study assumes that home shopping will

continue to increase in the future, including the growth of internet shopping.

9.5 Allowing for the impact of growth in home shopping, the quantitative and qualitative

assessment of the potential for new retail and leisure floorspace within the previous sections

suggests there is scope for new development within North West Leicestershire District. The

global projections for the District up to 2026 suggest there is scope for about 5,200 sq. m gross

of Class A1 to A5 floorspace. The long-term projections up to 2031 suggest there is scope for

about 8,600 sq. m gross of Class A1 to A5 floorspace, increasing to about 12,000 sq. m gross by

2036. A breakdown of the floorspace projections for Class A retail (comparison and

convenience) and food and beverage for North West Leicestershire District up to 2036 are

shown in Table 9.1 below.


Pg 79

Table 9.1 North West Leicestershire District Floorspace Projections (sq.m Gross)

Type By 2021 By 2026 By 2031 By 2036

Convenience 558 991 1,416 1,847

Comparison 1,124 3,284 5,636 8,069

Food and Beverage 331 933 1,516 2,058

Total 2,013 5,208 8,568 11,974

Source: Table 12, Appendix 2; Table 12, Appendix 3; Table 12, Appendix 4

Vacant units

9.6 The existing stock of premises will have a role to play in accommodating projected growth. The

retail capacity analysis in this report assumes that existing occupied retail floorspace can, on

average, increase its turnover to sales floorspace densities. In addition to the growth in sales

densities for occupied space, vacant shops could help to accommodate future growth.

9.7 There are 49 vacant shop units (see Tables 7.1, 7.5 and 7.9) within Ashby de la Zouch (8 units),

Coalville (33), Castle Donington (3), Ibstock (1), Kegworth (3) and Measham (1), which equates

to an overall vacancy rate of 8.8%, which is lower than the Goad national average of 11.3%. All

centres (except Coalville) have vacancy rates lower than the national average. This suggests the

centres in the District are performing relatively healthily, in comparison with many other town

centres. The healthiest centres generally have a vacancy rate of around 5%, because there will

always be an element of vacancies, reflecting the normal churn of occupiers.

9.8 Nevertheless, vacant premises should help to accommodate growth, given their town / district

centre location and the sequential preference for future investment. If about half the existing

vacant floorspace can be reoccupied then there could be potential for re-occupied vacant space

to accommodate the following new floorspace:

• Ashby de la Zouch town centre – 750 sq. m gross10

• Coalville town centre – 2,400 sq. m gross11

• Other local centres – 400 sq. gross12

9.9 Reoccupied vacant shop units in total could accommodate up to 3,550 sq. m gross. If this

reduction in vacant units can be achieved, then the overall Class A1 to A5 floorspace projection

for North West Leicestershire up to 2026 would reduce from about 4,200 sq. m gross to 650 sq.

m gross. The longer-term projection to 2031 would reduce from 7,300 sq. m gross to 3,750 sq. m

gross.

Development opportunities

9.10 Retail and leisure growth should be focused in the main town centres where there are the best

prospects for attracting investment. This is consistent with the approach set out in the existing

development plan and the NPPF.

9.11 North West Leicestershire District has several strategic housing allocations contained in the

existing Development Plan which may include local shops and services to cater for the needs of

new residents within these schemes (subject to satisfying the sequential and impact tests if

10 Based on Goad Plan vacant floorspace of 1,560 sq. m gross in Ashby de la Zouch 11 Based on Goad Plan vacant floorspace of 4,740 sq. m gross in Coalville 12 Based on seven vacant units and assuming that on average, the vacant units within the local centres are, on average, 50 sq. m gross


Pg 80

required). If brought forwards, these developments will also help to meet the projected retail

floorspace identified in this study.

9.12 As indicated above, vacant units within the town and local centres could accommodate up to

3,650 sq. m gross retail floorspace. If this can be achieved, then the short term floorspace

projection up to 2021 (1,457 sq. m gross) could be accommodated.

9.13 In addition to vacant shop units, further sites to accommodate around 850 sq. m gross should to

be identified up to 2026 and around 3,350 sq. m gross up to 2031.

9.14 A review of potential development opportunities has identified several opportunities within the

District. These opportunities have been assessed in Appendix 6. The opportunities and their

development potential is summarised below:

Ashby de la Zouch

• Co-op Store (in-centre) – reasonable potential – 7,000 sq. m gross.

• Hood Car Park (edge-of-centre) – reasonable potential – 3,000 sq. m gross.

• Land Rear of Market Street / North of South Street (edge-of-centre) – reasonable potential

– 3,000 sq. m gross.

• The Pass’s Courtyard (in-centre) – reasonable potential – 1,000 sq. m gross.

Coalville

• Belvoir Centre Car Park (edge-of-centre) – good potential – 15,000 sq. m gross.

• The Vacant Red House Pub (edge-of-centre) – good potential – 2,000 sq. m gross.

• Vacant Land at Hotel Street / Whitwick Road (edge-of-centre) – good potential – 3,000 sq.

m gross.

• Royal Mail and Commercial Premises (edge-of-centre) – reasonable potential – 2,000 sq. m

gross.

• James Street Car Park – reasonable potential (edge-of-centre) – 2,000 sq. m gross.

Local centres

Within local centres demand for space over and above vacant units could be accommodated via

small infill developments and shop extensions. There is no need to identify large scale

development sites.

Ashby de la Zouch

9.15 The floorspace projections for Class A retail/food and beverage uses are shown in Table 9.2

below:


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Table 9.2 Ashby de la Zouch Floorspace Projections (sq. m Gross)

Type 2026 2031 2036

Convenience 0 0 0

Comparison 1,479 2,539 3,634

Food and Beverage 400 651 884

Total 1,879 3,190 4,518

Source: Table 12, Appendix 2, 3 and 4

9.16 In Ashby de la Zouch, together the development sites identified could accommodate 14,000 sq.

m gross of Class A1 to A5 uses. These opportunity sites, together with the occupation vacant

units (500 sq.m gross), could accommodate more than three times the floorspace capacity up to

2036.

Coalville

9.17 The floorspace projections for Class A retail/food and beverage uses are shown in Table 9.3

below:

Table 9.3 Coalville Floorspace Projections (sq. m Gross)

Type 2026 2031 2036

Convenience 938 1,288 1,635

Comparison 1,317 2,260 3,236

Food and Beverage 236 384 521

Total 2,491 3,932 5,392

Source: Table 12, Appendix 2, 3 and 4

9.18 In Coalville, the development sites identified could accommodate 24,000 sq. m gross of Class A1

to A5 uses. These opportunity sites, together with the occupation vacant units (2,500 sq. m

gross) could accommodate nearly five times the projected floorspace capacity up to 2036.


Pg 82

10.0 Conclusions and Recommendations

10.1 This section draws together the analysis set out in previous sections and provides strategic

recommendations for the main centres in North West Leicestershire District. It explores how

the identified growth across the District could be accommodated and the potential distribution

of future development.

Meeting North West Leicestershire District’s needs

10.2 The NPPF states that local planning authorities should assess the quantitative and qualitative

needs for land or floorspace for retail and leisure development over the plan period. When

planning for growth in their town centres, local planning authorities should allocate a range of

suitable sites to meet the scale and type of retail development needed. It is important that the

needs for retail and other main town centre uses are met in full and not compromised by limited

site availability.

10.3 Long term floorspace capacity forecasts beyond 10 years are susceptible to unforeseen

circumstances. Growth forecasts for expenditure and turnover are particularly uncertain and

need to be carefully monitored, including the continued growth in home / internet shopping.

Long term projections must be treated with caution and kept under review, particularly

projections between 2031 and 2036.

Convenience goods development

10.4 The convenience goods expenditure projections, taking account of the growth of home/internet

shopping as currently recommended by Experian, suggest new floorspace could be distributed

as shown in Table 10.1.

Table 10.1 Convenience Goods Floorspace Projections on a Cumulative Basis (sq.m gross)

Centre By 2021 By 2026 By 2031 By 2036


Coalville 558 938 1,288 1,635


Ibstock 0 0 0 17

Kegworth 0 6 20 33

Measham 0 0 0 0


Total 558 991 1,416 1,847


10.5 In qualitative terms, food store retail provision is strong in Ashby de la Zouch and Coalville.

There are large food stores (over 1,000 sq. m net) suitable for main and bulk food shopping such

as a Tesco Extra, Morrisons, Aldi and Lidl supermarkets. Other food stores are also suitable for

main food shopping, such as the larger Co-op store and Marks & Spencer food hall in Ashby de

la Zouch and the Asda in Coalville. The other centres provide small food stores suitable for

basket and top up shopping. There are no clear identified areas of qualitative deficiency in food

store provision within the District in terms of national multiple foodstores.

Comparison goods development

10.6 The comparison goods expenditure projections, again taking account of the expected growth of

home/internet shopping as recommended currently by Experian, suggest new floorspace in the

District could be distributed as shown in Table 10.2. Residents lack a good choice of higher


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order comparison shops in Ashby de la Zouch and Coalville and need to travel outside of the

District to Loughborough and Leicester for a wider range of goods that meet more than their

day-to-day needs.

Table 10.2 Comparison Goods Floorspace Projections on a Cumulative Basis (sq.m gross)

Centre By 2021 By 2026 By 2031 By 2036

Ashby de la Zouch 506 1,479 2,539 3,634

Coalville 451 1,317 2,260 3,236


Ibstock 45 131 224 321

Kegworth 11 33 57 82

Measham 36 104 179 256


Total 1,124 3,284 5,636 8,069


10.7 Comparison goods expenditure retention in Ashby de la Zouch and Coalville is relatively low,

which is to be expected for smaller town centres. Investment will be needed in the District to

retain the existing levels of comparison goods expenditure. The objective of the development

strategy for North West Leicestershire District should be to maintain the District’s shopping role

and market share within the sub-region, in the face of increasing competition. The economic

projections assume that new development will retain the District’s share of comparison

expenditure in the study area and will help to maintain this share in the future.

Food and beverage development

10.8 The food and beverage projections suggest new floorspace could be distributed as shown in

Table 10.3. Ashby de la Zouch and Coalville have a reasonable provision of Class A3

(restaurant/café) uses. Growth in expenditure should provide opportunities to enhance food

and beverage provision within all centres.

Table 10.3 Food and Beverage Floorspace Projections on a Cumulative Basis (sq. m gross)

Centre Additional Floorspace (sq. m gross)

By 2021 By 2026 By 2031 By 2036


Coalville 84 236 384 521


Ibstock 12 35 57 77

Kegworth 8 23 37 50

Measham 11 32 52 70


Total 331 933 1,516 2,058


Other main town centre uses

10.9 Residents in North West Leicestershire District have limited access to most types of commercial

leisure and entertainment facilities, at least within the District. Residents need to travel outside

of the District to go to the cinema, theatre, ten pin bowling and other leisure, entertainment and

cultural uses. There may be potential to improve facilities as follows:

• theoretical capacity for a small/medium sized cinema (3-5 screens); and

• theoretical capacity for a health and fitness facility.


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10.10 Other uses such as hotels, nightclubs, museums, art galleries, exhibition space, live music

venues, clubs, hotels casinos, tourist attractions and new emerging leisure activities tend to be

located in larger town centres than those in the District. However, they could be appropriate and

the strategy needs to be flexible so it can respond to emerging opportunities for new facilities of

this kind.

Strategy for accommodating growth

10.11 The floorspace projections shown in this study provide broad guidance. Meeting the projections

to 2026 and 2031 is the priority, and longer-term projections need to be monitored.

10.12 The short-term priority should be the reoccupation of vacant floorspace in the centres.

Reoccupied vacant shop units in total could accommodate up to 3,300 sq. m gross, i.e. all the

floorspace capacity up to 2021 and beyond.

10.13 Ashby de la Zouch and Coalville have several development opportunities, which offer potential

to accommodate all of the remaining projected growth up to 2036, if required.

Policy review

The Hierarchy of Centres

10.14 In accordance with the NPPF, the Local Plan review should define a hierarchy of centres and

ensure new main town uses are focused within these centres. The policy should also make it

clear that an objective of the Local Plan is to maintain the vitality and viability of the centres

identified within the retail hierarchy. Based on the scale of facilities available within each

settlement and the retail floorspace projections in this study, a we suggest that the existing retail

hierarchy set out in Table 10.4 is maintained.

Table 10.4 North West Leicestershire District Retail Hierarchy

Centre Hierarchy Centre

Town Centre Ashby de la Zouch and Coalville

Local Centre Castle Donington, Ibstock, Kegworth and Measham

Source: Lichfields' Analysis

Impact Thresholds

10.15 The Local Plan impact threshold is currently below the NPPF’s threshold (2,500 sq. m gross) at

1,000 sq. m gross for the town centres and 500 sq. m gross for the local centres. Based on this

updated projection, the Council should consider reducing the impact threshold from 500 sq. m

gross to 250 sq. m gross, in line with the Sunday trading size limit.

Town centre boundaries and primary shopping area

10.16 The current designated primary shopping areas and town centre boundaries for Ashby de la

Zouch and Coalville town centres remain appropriate and provide a sufficient balance between

flexibility and control.

Future monitoring

10.17 The recommendations and projections within this study are expected to assist the Council in

reviewing development plan policies over the coming years and to assist development control

decisions during this period. The study provides a broad overview of the potential need for

further retail development in the medium to long term up to 2031. Longer term horizon year


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projections up to 2036 are subject to uncertainty and forecasts will need to be amended to

reflect emerging changes, as and when new information becomes available. Longer-term

projections after 2031 should be treated with caution and provide broad guidance only.

10.18 Projections should be monitored and the floorspace projections rolled forward. The following

key assumptions should be updated as necessary:

1 population projections;

2 local expenditure estimates (information from Experian or other recognised data

providers);

3 growth rate assumptions for expenditure per capita (information from Experian or other

recognised data providers);

4 the impact of potential increases in home and internet shopping (Experian regularly

provides projections for internet shopping and these projections will need to be updated at

the same time as expenditure and population figures);

5 existing retail floorspace and average turnover to floorspace densities; and

6 implemented development within and around the study area.

10.19 These key inputs into the retail capacity assessment can be amended to provide revised capacity

projections.

Appendix 1: Study area

Retail and Leisure Capacity Study: Appendix 1: Study area

Appendix 2: Convenience goods capacity

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 1 - Study Area Population

Zone 2016 2018 2021 2026 2031 2036

Zone 1 - Castle Donington & Kegworth 12,882 13,097 13,434 13,941 14,384 14,777

Zone 2 - North of Coalville 11,987 12,187 12,501 12,972 13,385 13,750

Zone 3 - Ashby de la Zouch 18,714 19,027 19,516 20,252 20,896 21,467

Zone 4 - Measham 10,385 10,559 10,830 11,239 11,596 11,913

Zone 5 - Ibstock 11,173 11,360 11,652 12,091 12,476 12,816

Zone 6 - Coalville 20,136 20,472 20,999 21,791 22,484 23,098

Zone 7 - Whitwick 12,895 13,110 13,447 13,955 14,398 14,792

Total 98,172 99,813 102,378 106,241 109,618 112,613

Sources:

Experian 2016

North West Leicestershire District - Office of National Statistics 2014 SNPP projections

Table 2 - Convenience Goods Expenditure per person per annum (£)

Zone 2018 2021 2026 2031 2036

Zone 1 - Castle Donington & Kegworth 2,158 2,147 2,142 2,142 2,148

Zone 2 - North of Coalville 2,312 2,300 2,295 2,294 2,301

Zone 3 - Ashby de la Zouch 2,090 2,079 2,075 2,074 2,080

Zone 4 - Measham 2,177 2,166 2,161 2,161 2,167

Zone 5 - Ibstock 2,147 2,136 2,131 2,130 2,136

Zone 6 - Coalville 1,963 1,953 1,949 1,948 1,954

Zone 7 - Whitwick 2,039 2,029 2,024 2,024 2,029

Sources:

Experian Local Expenditure 2016 (2016 prices)

Growth Rates: -0.6% in 2018, -0.2% in 2019 and 0.1% beyond 2019.

Excludes Special Forms of Trading based on Experian adjusted national average for non-retail businesses

Table 3 - Total Convenience Goods Expenditure (£m)

Zone 2018 2021 2026 2031 2036

Zone 1 - Castle Donington & Kegworth 28.27 28.84 29.86 30.80 31.74

Zone 2 - North of Coalville 28.18 28.75 29.77 30.71 31.64

Zone 3 - Ashby de la Zouch 39.77 40.58 42.01 43.34 44.65

Zone 4 - Measham 22.99 23.46 24.29 25.05 25.81

Zone 5 - Ibstock 24.39 24.88 25.76 26.57 27.38

Zone 6 - Coalville 40.19 41.01 42.46 43.80 45.13

Zone 7 - Whitwick 26.74 27.28 28.25 29.14 30.02

Study Area Total 210.52 214.81 222.40 229.41 236.36

Source:

Tables 1 and 2


Table 4 - Base Year 2018 Convenience Goods Market Shares By Zone (%)

Store/Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow

Main Centres

Co-op, Derby Road, Ashby de la Zouch 0.0% 0.0% 11.9% 2.2% 1.7% 0.0% 1.6% 10.0%

Co-op, Market Street, Ashby de la Zouch 0.0% 0.3% 7.0% 0.6% 0.3% 0.0% 0.6% 10.0%

Tesco Extra, Resolution Road, Ashby de la Zouch 1.8% 27.9% 30.8% 20.9% 19.5% 7.9% 8.2% 10.0%

Aldi, Dents Road, Ashby de la Zouch 3.4% 6.8% 13.5% 13.4% 12.5% 0.9% 0.4% 10.0%

Marks & Spencer Foodhall, Smithy Road, Ashby de la Zouch 0.0% 1.1% 5.1% 1.4% 1.2% 0.9% 0.2% 10.0%

Other - Ashby de la Zouch 0.0% 0.4% 2.8% 0.4% 0.0% 0.0% 0.0% 10.0%

Asda, Ashby Road, Coalville 0.0% 0.5% 0.0% 0.3% 2.0% 7.6% 0.7% 10.0%

Co-op, Bridge Road, Coalville 0.0% 2.5% 0.0% 0.0% 0.6% 8.7% 0.3% 10.0%

Co-op, Cropston Drive, Greenhill, Coalville 0.0% 0.4% 0.0% 0.0% 0.0% 0.7% 3.4% 10.0%

Home Bargains, Belvoir Shopping Centre, Coalville 0.0% 1.5% 0.0% 0.0% 0.0% 2.4% 0.7% 10.0%

Aldi, Thornborough Road, Coalville 0.0% 12.3% 0.0% 1.4% 13.4% 17.3% 22.1% 10.0%

Co-op, Meadlow Lane, Coalville 0.0% 0.5% 0.0% 0.0% 0.0% 1.7% 4.2% 10.0%

Lidl, Thornborough Road, Coalville 0.3% 5.1% 0.4% 0.7% 4.7% 6.7% 7.7% 10.0%

Morrisons, Whitwick Road, Coalville 0.3% 14.5% 0.2% 2.3% 17.0% 30.2% 34.2% 10.0%

Other - Coalville 0.0% 1.9% 0.0% 0.0% 0.0% 2.6% 1.0% 10.0%

Co-op, Borough Street, Castle Donington 9.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Co-op, Station Road, Castle Donington 12.1% 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Premier, Huntington Drive, Castle Donington 4.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Other - Castle Donington 1.2% 0.0% 0.3% 0.0% 0.0% 0.0% 0.0% 5.0%

Co-op, Ashby Road, Ibstock 0.0% 0.0% 0.0% 2.9% 23.4% 2.8% 0.0% 5.0%

Other - Ibstock 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% 5.0%

Co-op, Market Place, Kegworth 10.3% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Co-op, High Street, Measham 0.0% 0.0% 0.0% 10.0% 0.0% 0.0% 0.0% 5.0%

Tesco Express, High Street, Measham 0.0% 0.0% 0.4% 7.6% 0.0% 0.0% 0.0% 5.0%

Other North West Leicestershire

Local shops, Donisthorpe 0.0% 0.0% 0.0% 0.9% 0.0% 0.0% 0.0% 5.0%

Londis, Whitehill Road, Ellistown 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 5.0%

McColls, Central Road, Hugglescote 0.0% 0.0% 0.0% 0.0% 0.0% 4.3% 0.0% 5.0%

Local shops, Moira 0.0% 0.4% 1.4% 0.0% 0.0% 0.0% 0.0% 5.0%

Local shops, Packington 0.0% 0.0% 0.0% 0.0% 0.9% 0.0% 0.0% 5.0%

Local shops, Ravenstone 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 5.0%

Co-op, High Street, Swadlincote 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 5.0%

Co-op, Shortheath Road, Swadlincote 0.0% 0.0% 3.7% 2.5% 0.0% 0.0% 0.0% 5.0%

Co-op, The Green, Thrigstone 0.0% 8.1% 0.0% 0.0% 0.0% 0.0% 0.7% 5.0%

Local shops, Long Whatton 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Co-op, Market Place, Whitwick 0.0% 2.8% 0.0% 0.0% 0.0% 0.5% 8.2% 5.0%

Local shops, Whitwick 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% 1.4% 5.0%

North West Leicestershire District Total 44.0% 88.3% 77.5% 67.9% 97.7% 96.7% 95.6% -

Elsewhere

Loughborough 24.2% 3.6% 0.3% 0.0% 0.2% 1.3% 2.3% n/a

Long Eaton 23.0% 0.3% 1.1% 0.2% 0.0% 0.0% 0.0% n/a

Hinckley 0.0% 0.0% 0.0% 0.5% 0.2% 0.5% 0.3% n/a

Lichfield 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% n/a

Atherston 0.4% 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% n/a

Swadlincote 0.5% 3.7% 18.0% 24.5% 1.1% 0.0% 0.0% n/a

Leicester 0.2% 1.2% 0.0% 0.1% 0.0% 1.3% 1.4% n/a

Tamworth 0.0% 1.5% 1.7% 4.2% 0.8% 0.0% 0.1% n/a

Other 7.7% 1.4% 1.4% 1.9% 0.0% 0.2% 0.3% n/a

Elsewhere Total 56.0% 11.7% 22.5% 32.1% 2.3% 3.3% 4.4% -

TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% -

NEMS Household Survey July 2018 (weighted results)


Table 5 - Base Year 2018 Convenience Goods Expenditure Patterns By Zone (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total

Expenditure 2018 28.27 28.18 39.77 22.99 24.39 40.19 26.74 210.52

Main Centres

Co-op, Derby Road, Ashby de la Zouch 0.00 0.00 4.73 0.51 0.41 0.00 0.43 0.68 6.76

Co-op, Market Street, Ashby de la Zouch 0.00 0.08 2.78 0.14 0.07 0.00 0.16 0.36 3.60

Tesco Extra, Resolution Road, Ashby de la Zouch 0.51 7.86 12.25 4.80 4.76 3.18 2.19 3.95 39.50

Aldi, Dents Road, Ashby de la Zouch 0.96 1.92 5.37 3.08 3.05 0.36 0.11 1.65 16.49

Marks & Spencer Foodhall, Smithy Road, Ashby de la Zouch 0.00 0.31 2.03 0.32 0.29 0.36 0.05 0.37 3.74

Other - Ashby de la Zouch 0.00 0.11 1.11 0.09 0.00 0.00 0.00 0.15 1.46

Asda, Ashby Road, Coalville 0.00 0.14 0.00 0.07 0.49 3.05 0.19 0.44 4.38

Co-op, Bridge Road, Coalville 0.00 0.70 0.00 0.00 0.15 3.50 0.08 0.49 4.92

Co-op, Cropston Drive, Greenhill, Coalville 0.00 0.11 0.00 0.00 0.00 0.28 0.91 0.14 1.45

Home Bargains, Belvoir Shopping Centre, Coalville 0.00 0.42 0.00 0.00 0.00 0.96 0.19 0.17 1.75

Aldi, Thornborough Road, Coalville 0.00 3.47 0.00 0.32 3.27 6.95 5.91 2.21 22.13

Co-op, Meadlow Lane, Coalville 0.00 0.14 0.00 0.00 0.00 0.68 1.12 0.22 2.16

Lidl, Thornborough Road, Coalville 0.08 1.44 0.16 0.16 1.15 2.69 2.06 0.86 8.60

Morrisons, Whitwick Road, Coalville 0.08 4.09 0.08 0.53 4.15 12.14 9.14 3.36 33.56

Other - Coalville 0.00 0.54 0.00 0.00 0.00 1.05 0.27 0.21 2.05

Co-op, Borough Street, Castle Donington 2.69 0.00 0.00 0.00 0.00 0.00 0.00 0.14 2.83

Co-op, Station Road, Castle Donington 3.42 0.20 0.00 0.00 0.00 0.00 0.00 0.19 3.81

Premier, Huntington Drive, Castle Donington 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.06 1.25

Other - Castle Donington 0.34 0.00 0.12 0.00 0.00 0.00 0.00 0.02 0.48

Co-op, Ashby Road, Ibstock 0.00 0.00 0.00 0.67 5.71 1.13 0.00 0.39 7.89

Other - Ibstock 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.08

Co-op, Market Place, Kegworth 2.91 0.06 0.00 0.00 0.00 0.00 0.00 0.16 3.12

Co-op, High Street, Measham 0.00 0.00 0.00 2.30 0.00 0.00 0.00 0.12 2.42

Tesco Express, High Street, Measham 0.00 0.00 0.16 1.75 0.00 0.00 0.00 0.10 2.01


Local shops, Donisthorpe 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.01 0.22

Londis, Whitehill Road, Ellistown 0.00 0.00 0.00 0.00 0.00 0.60 0.00 0.03 0.63

McColls, Central Road, Hugglescote 0.00 0.00 0.00 0.00 0.00 1.73 0.00 0.09 1.82

Local shops, Moira 0.00 0.11 0.56 0.00 0.00 0.00 0.00 0.04 0.70

Local shops, Packington 0.00 0.00 0.00 0.00 0.22 0.00 0.00 0.01 0.23

Local shops, Ravenstone 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.05

Co-op, High Street, Swadlincote 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.10

Co-op, Shortheath Road, Swadlincote 0.00 0.00 1.47 0.57 0.00 0.00 0.00 0.11 2.15

Co-op, The Green, Thrigstone 0.00 2.28 0.00 0.00 0.00 0.00 0.19 0.13 2.60

Local shops, Long Whatton 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.27

Co-op, Market Place, Whitwick 0.00 0.79 0.00 0.00 0.00 0.20 2.19 0.17 3.35

Local shops, Whitwick 0.00 0.11 0.00 0.00 0.00 0.00 0.37 0.03 0.51

North West Leicestershire District Total 12.44 24.88 30.82 15.61 23.82 38.87 25.56 17.08 189.08

Elsewhere

Loughborough 6.84 1.01 0.12 0.00 0.05 0.52 0.61 n/a 9.16

Long Eaton 6.50 0.08 0.44 0.05 0.00 0.00 0.00 n/a 7.07

Hinckley 0.00 0.00 0.00 0.11 0.05 0.20 0.08 n/a 0.44

Lichfield 0.00 0.00 0.00 0.09 0.00 0.00 0.00 n/a 0.09

Atherston 0.11 0.00 0.00 0.07 0.00 0.00 0.00 n/a 0.18

Swadlincote 0.14 1.04 7.16 5.63 0.27 0.00 0.00 n/a 14.24

Leicester 0.06 0.34 0.00 0.02 0.00 0.52 0.37 n/a 1.31

Tamworth 0.00 0.42 0.68 0.97 0.20 0.00 0.03 n/a 2.29

Other 2.18 0.39 0.56 0.44 0.00 0.08 0.08 n/a 3.73

Elsewhere Total 15.83 3.30 8.95 7.38 0.56 1.33 1.18 n/a 38.52

TOTAL 28.27 28.18 39.77 22.99 24.39 40.19 26.74 17.08 227.60

Source: Tables 3 and 4


Table 6 - Future 2021 Convenience Goods Expenditure Patterns By Zone (£M)


Expenditure 2021 28.84 28.75 40.58 23.46 24.88 41.01 27.28 214.81

Main Centres















Other - Coalville 0.00 0.55 0.00 0.00 0.00 1.07 0.27 0.21 2.09






Other - Ibstock 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.08


















Elsewhere

Loughborough 6.98 1.04 0.12 0.00 0.05 0.53 0.63 n/a 9.35

Long Eaton 6.63 0.09 0.45 0.05 0.00 0.00 0.00 n/a 7.21

Hinckley 0.00 0.00 0.00 0.12 0.05 0.21 0.08 n/a 0.45

Lichfield 0.00 0.00 0.00 0.09 0.00 0.00 0.00 n/a 0.09

Atherston 0.12 0.00 0.00 0.07 0.00 0.00 0.00 n/a 0.19

Swadlincote 0.14 1.06 7.30 5.75 0.27 0.00 0.00 n/a 14.53

Leicester 0.06 0.35 0.00 0.02 0.00 0.53 0.38 n/a 1.34

Tamworth 0.00 0.43 0.69 0.99 0.20 0.00 0.03 n/a 2.33

Other 2.22 0.40 0.57 0.45 0.00 0.08 0.08 n/a 3.80


TOTAL 28.84 28.75 40.58 23.46 24.88 41.01 27.28 17.43 232.24





Expenditure 2026 29.86 29.77 42.01 24.29 25.76 42.46 28.25 222.40

Main Centres















Other - Coalville 0.00 0.57 0.00 0.00 0.00 1.10 0.28 0.22 2.17






Other - Ibstock 0.00 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.08


















Elsewhere

Loughborough 7.23 1.07 0.13 0.00 0.05 0.55 0.65 n/a 9.68

Long Eaton 6.87 0.09 0.46 0.05 0.00 0.00 0.00 n/a 7.47

Hinckley 0.00 0.00 0.00 0.12 0.05 0.21 0.08 n/a 0.47

Lichfield 0.00 0.00 0.00 0.10 0.00 0.00 0.00 n/a 0.10

Atherston 0.12 0.00 0.00 0.07 0.00 0.00 0.00 n/a 0.19

Swadlincote 0.15 1.10 7.56 5.95 0.28 0.00 0.00 n/a 15.05

Leicester 0.06 0.36 0.00 0.02 0.00 0.55 0.40 n/a 1.39

Tamworth 0.00 0.45 0.71 1.02 0.21 0.00 0.03 n/a 2.42

Other 2.30 0.42 0.59 0.46 0.00 0.08 0.08 n/a 3.94


TOTAL 29.86 29.77 42.01 24.29 25.76 42.46 28.25 18.05 240.45





Expenditure 2031 30.80 30.71 43.34 25.05 26.57 43.80 29.14 229.41

Main Centres















Other - Coalville 0.00 0.58 0.00 0.00 0.00 1.14 0.29 0.22 2.24






Other - Ibstock 0.00 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.08


















Elsewhere

Loughborough 7.45 1.11 0.13 0.00 0.05 0.57 0.67 n/a 9.98

Long Eaton 7.08 0.09 0.48 0.05 0.00 0.00 0.00 n/a 7.70

Hinckley 0.00 0.00 0.00 0.13 0.05 0.22 0.09 n/a 0.48

Lichfield 0.00 0.00 0.00 0.10 0.00 0.00 0.00 n/a 0.10

Atherston 0.12 0.00 0.00 0.08 0.00 0.00 0.00 n/a 0.20

Swadlincote 0.15 1.14 7.80 6.14 0.29 0.00 0.00 n/a 15.52

Leicester 0.06 0.37 0.00 0.03 0.00 0.57 0.41 n/a 1.43

Tamworth 0.00 0.46 0.74 1.05 0.21 0.00 0.03 n/a 2.49

Other 2.37 0.43 0.61 0.48 0.00 0.09 0.09 n/a 4.06


TOTAL 30.80 30.71 43.34 25.05 26.57 43.80 29.14 18.62 248.03





Expenditure 2036 31.74 31.64 44.65 25.81 27.38 45.13 30.02 236.36

Main Centres















Other - Coalville 0.00 0.60 0.00 0.00 0.00 1.17 0.30 0.23 2.31






Other - Ibstock 0.00 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.09


















Elsewhere

Loughborough 7.68 1.14 0.13 0.00 0.05 0.59 0.69 n/a 10.29

Long Eaton 7.30 0.09 0.49 0.05 0.00 0.00 0.00 n/a 7.94

Hinckley 0.00 0.00 0.00 0.13 0.05 0.23 0.09 n/a 0.50

Lichfield 0.00 0.00 0.00 0.10 0.00 0.00 0.00 n/a 0.10

Atherston 0.13 0.00 0.00 0.08 0.00 0.00 0.00 n/a 0.20

Swadlincote 0.16 1.17 8.04 6.32 0.30 0.00 0.00 n/a 15.99

Leicester 0.06 0.38 0.00 0.03 0.00 0.59 0.42 n/a 1.48

Tamworth 0.00 0.47 0.76 1.08 0.22 0.00 0.03 n/a 2.57

Other 2.44 0.44 0.63 0.49 0.00 0.09 0.09 n/a 4.18


TOTAL 31.74 31.64 44.65 25.81 27.38 45.13 30.02 19.18 255.54



Table 10 - Convenience Goods Floorspace in North West Leicestershire Main Settlements and Stores (2016 prices)

Store/AreaSales Floorspace

(sq.m net)

Convenience Goods

Floorspace (%)

Convenience Goods

Floorspace (sq.m net)

Turnover

(£ per sq.m)

Total Turnover

(£m)

Co-op, Derby Road, Ashby-de-la-Zouch 1,168 85% 993 £10,298 £10.22

Co-op, Market Street, Ashby-de-la-Zouch 143 95% 136 £10,298 £1.40

Aldi, Dents Road, Ashby-de-la-Zouch 852 85% 724 £11,145 £8.07

Marks & Spencer Foodhall, Ashby de la Zouch 781 95% 742 £11,283 £8.37

Tesco Extra, Resolution Road, Ashby-de-la-Zouch 6,919 60% 4,151 £12,221 £50.73

Other - Ashby de la Zouch 750 95% 713 £6,000 £4.28

Ashby-de-la-Zouch Total 10,613 7,459 £83.07

Asda, Ashby Road, Coalville 805 90% 725 £13,317 £9.65

Co-op, Bridge Road, Coalville 51 95% 48 £10,298 £0.50

Co-op, Cropston Drive, Greenhill, Coalville 268 95% 255 £10,298 £2.62

Home Bargains, Belvoir Shopping Centre, Coalville 984 30% 295 £8,000 £2.36

Iceland, Bridge Road, Coalville 229 98% 224 £6,451 £1.45

Aldi, Thornborough Road, Coalville 1,096 85% 932 £11,145 £10.38

Co-op, Meadow Lane, Coalville 170 95% 162 £10,298 £1.66

Lidl, Thornborough Road, Coalville 1,125 85% 956 £8,661 £8.28

Morrisons, Whitwick Road, Coalville 4,118 70% 2,883 £12,369 £35.65

Spar, London Road, Coalville 200 95% 190 £8,000 £1.52

Other - Coalville 750 95% 713 £6,000 £4.28

Coalville Total 9,796 7,382 £78.36

Co-op, Borough Street, Castle Donington 71 95% 67 £10,298 £0.69

Co-op, Station Road, Castle Donington 1,117 85% 949 £10,298 £9.78

Premier, Huntington Drive, Castle Donington 200 95% 190 £8,000 £1.52

Other - Castle Donington 60 95% 57 £6,000 £0.34

Castle Donington Total 1,448 1,264 £12.33

Co-op, Ashby Road, Ibstock 929 85% 790 £10,298 £8.13

Other - Ibstock 120 95% 114 £6,000 £0.68

Ibstock Total 1,049 904 £8.82

Co-op, Market Place, Kegworth 315 95% 299 £10,298 £3.08

Other - Kegworth 30 95% 29 £6,000 £0.17

Kegworth Total 345 328 £3.25

Co-op, High Street, Measham 254 95% 241 £10,298 £2.48

Tesco Express, High Street, Measham 255 95% 242 £12,221 £2.96

Other - Measham 120 95% 114 £6,000 £0.68

Measham Total 629 598 £6.13

Co-op, High Street, Swadlincote 174 95% 165 £10,298 £1.70

Co-op, Shortheath Road, Swadlincote 315 95% 299 £10,298 £3.08

Co-op, The Green, Thrigstone 245 95% 233 £10,298 £2.40

Londis, Whitehill Road, Ellistown 200 95% 190 £8,000 £1.52

McColls, Central Road, Hugglescote 131 95% 124 £8,000 £1.00

Co-op, Market Place, Whitwick 332 95% 315 £10,298 £3.25

Other Total 1,397 1,327 £12.94

Total 25,277 - 19,260 - £204.91

Source: Experian Goad Plan May 2017, VOA and ORC Storepoint 2018 and Global Data 2017


Table 11 - Summary of Convenience Goods Expenditure 2018 to 2036 (£M)

Area 2018 2021 2026 2031 2036

Available Expenditure

Ashby de la Zouch 71.55 73.01 75.59 77.97 80.34

Coalville 81.00 82.66 85.58 88.27 90.95

Castle Donington 8.37 8.54 8.84 9.12 9.39

Ibstock 7.97 8.13 8.42 8.69 8.95

Kegworth 3.12 3.19 3.30 3.40 3.51

Measham 4.43 4.52 4.68 4.82 4.97

Other 12.64 12.90 13.35 13.77 14.19

Total 189.08 192.94 199.76 206.05 212.30

Turnover of Existing Facilities

Ashby de la Zouch 83.07 83.07 83.07 83.07 83.07

Coalville 78.36 78.36 78.36 78.36 78.36


Ibstock 8.82 8.82 8.82 8.82 8.82

Kegworth 3.25 3.25 3.25 3.25 3.25

Measham 6.13 6.13 6.13 6.13 6.13

Other 12.94 12.94 12.94 12.94 12.94

Total 204.91 204.91 204.91 204.91 204.91

Surplus/Deficit Expenditure £m

Ashby de la Zouch -11.52 -10.06 -7.48 -5.10 -2.74

Coalville 2.65 4.30 7.22 9.92 12.59

Castle Donington -3.97 -3.80 -3.49 -3.22 -2.94

Ibstock -0.85 -0.68 -0.40 -0.13 0.13

Kegworth -0.13 -0.06 0.05 0.15 0.25

Measham -1.70 -1.61 -1.45 -1.31 -1.16

Other -0.30 -0.05 0.41 0.83 1.25

Total -15.82 -11.97 -5.15 1.15 7.39

Source: Tables 5 to 10


Table 12 - Convenience Goods Floorspace Capacity

Area 2021 2026 2031 2036

Turnover Density New Floorspace (£ per sq.m) £11,000 £11,000 £11,000 £11,000

Sales Floorspace Projection (sq.m net)

Ashby de la Zouch -915 -680 -464 -249

Coalville 391 656 902 1,145

Castle Donington -345 -318 -292 -267

Ibstock -62 -36 -12 12

Kegworth -6 4 14 23

Measham -147 -132 -119 -105

Other -4 37 75 113

Total -1,088 -468 104 672

Floorspace Projection (sq.m gross)

Ashby de la Zouch -1,307 -972 -662 -356

Coalville 558 938 1,288 1,635

Castle Donington -493 -454 -418 -382

Ibstock -89 -51 -17 17

Kegworth -8 6 20 33

Measham -209 -189 -170 -151

Other -6 53 108 162

Total -1,554 -669 149 960

Source: Table 11

Appendix 3: Comparison goods capacity

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity


Zone 2016 2018 2021 2026 2031 2036




Zone 4 - Measham 10,385 10,559 10,830 11,239 11,596 11,913

Zone 5 - Ibstock 11,173 11,360 11,652 12,091 12,476 12,816

Zone 6 - Coalville 20,136 20,472 20,999 21,791 22,484 23,098

Zone 7 - Whitwick 12,895 13,110 13,447 13,955 14,398 14,792

Total 98,172 99,813 102,378 106,241 109,618 112,613

Sources:

Experian 2016


Table 2 - Comparison Goods Expenditure per person per annum (£)

Zone 2018 2021 2026 2031 2036



Zone 3 - Ashby de la Zouch 3,248 3,469 4,031 4,702 5,490

Zone 4 - Measham 3,131 3,344 3,886 4,532 5,292

Zone 5 - Ibstock 3,186 3,403 3,955 4,613 5,386

Zone 6 - Coalville 2,823 3,016 3,505 4,087 4,773

Zone 7 - Whitwick 2,788 2,978 3,460 4,036 4,713

Sources:


Growth Rates: 0.9% in 2018, 2.1% in 2019 and 3.2% beyond 2019

Excludes Special Forms of Trading based on Experian adjusted national average for non-retail businesses

Table 3 - Total Comparison Goods Expenditure (£m)

Zone 2018 2021 2026 2031 2036




Zone 4 - Measham 33.05 36.21 43.67 52.55 63.04

Zone 5 - Ibstock 36.19 39.65 47.82 57.55 69.03

Zone 6 - Coalville 57.80 63.32 76.37 91.90 110.25

Zone 7 - Whitwick 36.55 40.04 48.29 58.11 69.71

Study Area Total 311.68 341.46 411.79 495.55 594.47



Table 4 - Base Year 2018 Comparison Goods Market Shares by Zone (%)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow

Main Centres

Ashby de la Zouch 1.5% 16.0% 39.5% 18.6% 15.3% 5.3% 4.2% 10.0%

Coalville 0.0% 13.9% 1.7% 3.5% 16.9% 33.3% 25.7% 10.0%

Castle Donington 11.7% 0.7% 0.2% 0.0% 0.0% 0.0% 0.2% 5.0%

Ibstock 0.0% 0.6% 0.3% 0.9% 8.1% 1.1% 0.5% 5.0%

Kegworth 2.5% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Measham 0.0% 0.0% 0.8% 6.0% 1.1% 0.9% 0.5% 5.0%


Hugglescote 0.0% 0.0% 0.0% 0.0% 0.1% 0.3% 0.1% 5.0%

Isley Walton 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Long Whatton 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Moira 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% 0.0% 5.0%

Packington 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Ravenstone 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 5.0%

Thrigstone 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Whitwick 0.0% 0.9% 0.0% 0.0% 0.0% 0.2% 1.8% 5.0%

North West Leicestershire District Total 16.3% 32.4% 42.5% 29.0% 41.8% 41.2% 33.0% n/a

Elsewhere

Burton-on-Trent 0.4% 1.6% 8.8% 14.2% 3.4% 2.2% 1.7% n/a

Derby 21.9% 9.3% 4.4% 3.9% 2.9% 0.3% 0.2% n/a

Leicester 1.8% 12.1% 6.6% 5.7% 23.7% 20.0% 17.5% n/a

Fosse Shopping Park, Leicester 1.1% 11.6% 2.2% 2.1% 7.8% 11.8% 13.6% n/a

Loughborough 23.2% 17.2% 1.9% 0.5% 7.1% 12.0% 22.9% n/a

Nottingham 12.1% 2.3% 5.2% 1.6% 1.3% 1.4% 0.7% n/a

Tamworth Town Centre 0.0% 3.0% 13.2% 23.9% 6.1% 1.9% 1.0% n/a

Other 23.2% 10.5% 15.2% 19.1% 5.9% 9.2% 9.4% n/a

Elsewhere Total 83.7% 67.6% 57.5% 71.0% 58.2% 58.8% 67.0% n/a

TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% n/a

Source: NEMS Household Survey July 2018 (weighted results)


Table 5 - Base Year 2018 Comparison Goods Expenditure Patterns (£M)


Expenditure 2018 43.90 42.38 61.79 33.05 36.19 57.80 36.55 311.68

Main Centres

Ashby de la Zouch 0.66 6.78 24.41 6.15 5.54 3.06 1.54 5.35 53.48

Coalville 0.00 5.89 1.05 1.16 6.12 19.25 9.39 4.76 47.62

Castle Donington 5.14 0.30 0.12 0.00 0.00 0.00 0.07 0.30 5.93

Ibstock 0.00 0.25 0.19 0.30 2.93 0.64 0.18 0.24 4.72

Kegworth 1.10 0.04 0.00 0.00 0.00 0.00 0.00 0.06 1.20

Measham 0.00 0.00 0.49 1.98 0.40 0.52 0.18 0.19 3.77


Hugglescote 0.00 0.00 0.00 0.00 0.04 0.17 0.04 0.01 0.26

Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Long Whatton 0.26 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.28

Moira 0.00 0.00 0.00 0.00 0.07 0.06 0.00 0.01 0.14

Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ravenstone 0.00 0.04 0.00 0.00 0.04 0.00 0.00 0.00 0.08

Thrigstone 0.00 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.04

Whitwick 0.00 0.38 0.00 0.00 0.00 0.12 0.66 0.06 1.22

North West Leicestershire Total 7.16 13.73 26.26 9.59 15.13 23.81 12.06 10.99 118.73

Elsewhere

Burton-on-Trent 0.18 0.68 5.44 4.69 1.23 1.27 0.62 n/a 14.11

Derby 9.62 3.94 2.72 1.29 1.05 0.17 0.07 n/a 18.86

Leicester 0.79 5.13 4.08 1.88 8.58 11.56 6.40 n/a 38.42

Fosse Shopping Park, Leicester 0.48 4.92 1.36 0.69 2.82 6.82 4.97 n/a 22.07

Loughborough 10.19 7.29 1.17 0.17 2.57 6.94 8.37 n/a 36.69

Nottingham 5.31 0.97 3.21 0.53 0.47 0.81 0.26 n/a 11.56

Tamworth Town Centre 0.00 1.27 8.16 7.90 2.21 1.10 0.37 n/a 21.00

Other 10.19 4.45 9.39 6.31 2.14 5.32 3.44 n/a 41.23

Other Total 36.75 28.65 35.53 23.47 21.06 33.99 24.49 n/a 203.94

TOTAL 43.90 42.38 61.79 33.05 36.19 57.80 36.55 10.99 322.67



Table 6 - 2021 Comparison Goods Expenditure Patterns (£M)


Expenditure 2021 48.10 46.43 67.70 36.21 39.65 63.32 40.04 341.46

Main Centres

Ashby de la Zouch 0.72 7.43 26.74 6.74 6.07 3.36 1.68 5.86 58.59

Coalville 0.00 6.45 1.15 1.27 6.70 21.09 10.29 5.22 52.17


Ibstock 0.00 0.28 0.20 0.33 3.21 0.70 0.20 0.26 5.17

Kegworth 1.20 0.05 0.00 0.00 0.00 0.00 0.00 0.07 1.31

Measham 0.00 0.00 0.54 2.17 0.44 0.57 0.20 0.21 4.13


Hugglescote 0.00 0.00 0.00 0.00 0.04 0.19 0.04 0.01 0.28

Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Long Whatton 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.30

Moira 0.00 0.00 0.00 0.00 0.08 0.06 0.00 0.01 0.15

Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ravenstone 0.00 0.05 0.00 0.00 0.04 0.00 0.00 0.00 0.09

Thrigstone 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.05

Whitwick 0.00 0.42 0.00 0.00 0.00 0.13 0.72 0.07 1.33


Elsewhere


Derby 10.53 4.32 2.98 1.41 1.15 0.19 0.08 n/a 20.66

Leicester 0.87 5.62 4.47 2.06 9.40 12.66 7.01 n/a 42.09


Loughborough 11.16 7.99 1.29 0.18 2.82 7.60 9.17 n/a 40.20

Nottingham 5.82 1.07 3.52 0.58 0.52 0.89 0.28 n/a 12.67


Other 11.16 4.88 10.29 6.92 2.34 5.83 3.76 n/a 45.17

Other Total 40.26 31.39 38.93 25.71 23.08 37.23 26.83 n/a 223.43

TOTAL 48.10 46.43 67.70 36.21 39.65 63.32 40.04 12.04 353.50





Expenditure 2026 58.01 55.99 81.64 43.67 47.82 76.37 48.29 411.79

Main Centres

Ashby de la Zouch 0.87 8.96 32.25 8.12 7.32 4.05 2.03 7.07 70.66

Coalville 0.00 7.78 1.39 1.53 8.08 25.43 12.41 6.29 62.91


Ibstock 0.00 0.34 0.24 0.39 3.87 0.84 0.24 0.31 6.24

Kegworth 1.45 0.06 0.00 0.00 0.00 0.00 0.00 0.08 1.59

Measham 0.00 0.00 0.65 2.62 0.53 0.69 0.24 0.25 4.98


Hugglescote 0.00 0.00 0.00 0.00 0.05 0.23 0.05 0.02 0.34

Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Long Whatton 0.35 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.37

Moira 0.00 0.00 0.00 0.00 0.10 0.08 0.00 0.01 0.18

Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ravenstone 0.00 0.06 0.00 0.00 0.05 0.00 0.00 0.01 0.11

Thrigstone 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.06

Whitwick 0.00 0.50 0.00 0.00 0.00 0.15 0.87 0.08 1.61


Elsewhere


Derby 12.70 5.21 3.59 1.70 1.39 0.23 0.10 n/a 24.92

Leicester 1.04 6.78 5.39 2.49 11.33 15.27 8.45 n/a 50.75


Loughborough 13.46 9.63 1.55 0.22 3.40 9.16 11.06 n/a 48.48

Nottingham 7.02 1.29 4.25 0.70 0.62 1.07 0.34 n/a 15.28


Other 13.46 5.88 12.41 8.34 2.82 7.03 4.54 n/a 54.47

Other Total 48.55 37.85 46.94 31.01 27.83 44.90 32.35 n/a 269.44

TOTAL 58.01 55.99 81.64 43.67 47.82 76.37 48.29 14.52 426.32





Expenditure 2031 69.81 67.38 98.25 52.55 57.55 91.90 58.11 495.55

Main Centres

Ashby de la Zouch 1.05 10.78 38.81 9.77 8.80 4.87 2.44 8.50 85.03

Coalville 0.00 9.37 1.67 1.84 9.73 30.60 14.93 7.57 75.71


Ibstock 0.00 0.40 0.29 0.47 4.66 1.01 0.29 0.38 7.51

Kegworth 1.75 0.07 0.00 0.00 0.00 0.00 0.00 0.10 1.91

Measham 0.00 0.00 0.79 3.15 0.63 0.83 0.29 0.30 5.99


Hugglescote 0.00 0.00 0.00 0.00 0.06 0.28 0.06 0.02 0.41

Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Long Whatton 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.44

Moira 0.00 0.00 0.00 0.00 0.12 0.09 0.00 0.01 0.22

Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ravenstone 0.00 0.07 0.00 0.00 0.06 0.00 0.00 0.01 0.13

Thrigstone 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.07

Whitwick 0.00 0.61 0.00 0.00 0.00 0.18 1.05 0.10 1.93


Elsewhere


Derby 15.29 6.27 4.32 2.05 1.67 0.28 0.12 n/a 29.99

Leicester 1.26 8.15 6.48 3.00 13.64 18.38 10.17 n/a 61.08


Loughborough 16.19 11.59 1.87 0.26 4.09 11.03 13.31 n/a 58.34

Nottingham 8.45 1.55 5.11 0.84 0.75 1.29 0.41 n/a 18.39


Other 16.19 7.08 14.93 10.04 3.40 8.45 5.46 n/a 65.55

Other Total 58.43 45.55 56.49 37.31 33.49 54.04 38.93 n/a 324.25

TOTAL 69.81 67.38 98.25 52.55 57.55 91.90 58.11 17.48 513.02





Expenditure 2036 83.74 80.83 117.86 63.04 69.03 110.25 69.71 594.47

Main Centres

Ashby de la Zouch 1.26 12.93 46.55 11.73 10.56 5.84 2.93 10.20 102.00

Coalville 0.00 11.24 2.00 2.21 11.67 36.71 17.92 9.08 90.82


Ibstock 0.00 0.49 0.35 0.57 5.59 1.21 0.35 0.45 9.01

Kegworth 2.09 0.08 0.00 0.00 0.00 0.00 0.00 0.11 2.29

Measham 0.00 0.00 0.94 3.78 0.76 0.99 0.35 0.36 7.18


Hugglescote 0.00 0.00 0.00 0.00 0.07 0.33 0.07 0.02 0.49

Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Long Whatton 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.03 0.53

Moira 0.00 0.00 0.00 0.00 0.14 0.11 0.00 0.01 0.26

Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Ravenstone 0.00 0.08 0.00 0.00 0.07 0.00 0.00 0.01 0.16

Thrigstone 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.09

Whitwick 0.00 0.73 0.00 0.00 0.00 0.22 1.25 0.12 2.32


Elsewhere


Derby 18.34 7.52 5.19 2.46 2.00 0.33 0.14 n/a 35.97

Leicester 1.51 9.78 7.78 3.59 16.36 22.05 12.20 n/a 73.27


Loughborough 19.43 13.90 2.24 0.32 4.90 13.23 15.96 n/a 69.98

Nottingham 10.13 1.86 6.13 1.01 0.90 1.54 0.49 n/a 22.06


Other 19.43 8.49 17.91 12.04 4.07 10.14 6.55 n/a 78.64

Other Total 70.09 54.64 67.77 44.76 40.18 64.82 46.71 n/a 388.98

TOTAL 83.74 80.83 117.86 63.04 69.03 110.25 69.71 20.96 615.44


Table 10 - Comparison Goods Sales Floorspace in North West Leicestershire's Main Towns

Area Gross Floorspace (sq. m) Net Sales Floorspace (sq. m)

Ashby de la Zouch town centre comparison shops 10,120 6,578

Ashby de la Zouch food stores n/a 3,154

Ashby de la Zouch retail warehouses 3,351 2,513

Ashby de la Zouch sub-total 13,471 12,245

Coalville town centre comparison shops 14,600 9,490

Coalville food stores n/a 2,414

Coalville retail warehouses 5,073 3,805

Coalville sub-total 19,673 15,709

TOTAL 33,144 27,954

Source:

Goad Plan May 2017, VOA, Completely Retail and Lichfields' site survey.


Table 11 - Summary of Comparison Goods Expenditure 2018 to 2036 (£M)

Area 2018 2021 2026 2031 2036


Ashby de la Zouch 53.48 58.59 70.66 85.03 102.00

Coalville 47.62 52.17 62.91 75.71 90.82


Ibstock 4.72 5.17 6.24 7.51 9.01

Kegworth 1.20 1.31 1.59 1.91 2.29

Measham 3.77 4.13 4.98 5.99 7.18

Other 2.02 2.21 2.66 3.21 3.85

Total 118.73 130.08 156.87 188.78 226.46

Projected Turnover of Existing Facilities

Ashby de la Zouch 53.48 56.20 62.84 70.06 78.12

Coalville 47.62 50.04 55.95 62.38 69.55


Ibstock 4.72 4.96 5.55 6.19 6.90

Kegworth 1.20 1.26 1.41 1.57 1.75

Measham 3.77 3.96 4.43 4.94 5.50

Other 2.02 2.12 2.37 2.64 2.95

Total 118.73 124.76 139.51 155.55 173.43

Surplus Expenditure (£m)

Ashby de la Zouch 0.00 2.39 7.82 14.97 23.89

Coalville 0.00 2.13 6.96 13.33 21.27


Ibstock 0.00 0.21 0.69 1.32 2.11

Kegworth 0.00 0.05 0.18 0.34 0.54

Measham 0.00 0.17 0.55 1.05 1.68

Other 0.00 0.09 0.29 0.56 0.90

Total 0.00 5.32 17.36 33.23 53.03

Source: Tables 5 to 9


Table 12 - North West Leicestershire Comparison Goods Floorspace Capacity up to 2036

2018 2021 2026 2031 2036

Turnover Density New Floorspace (£ per sq.m) £6,000 £6,305 £7,050 £7,860 £8,764

Floorspace Projection (sq.m net)

Ashby de la Zouch 0 380 1,109 1,904 2,726

Coalville 0 338 987 1,695 2,427

Castle Donington 0 42 123 211 302

Ibstock 0 34 98 168 241

Kegworth 0 9 25 43 61

Measham 0 27 78 134 192

Other 0 14 42 72 103

Total 0 843 2,462 4,227 6,051


Ashby de la Zouch 0 506 1,479 2,539 3,634

Coalville 0 451 1,317 2,260 3,236


Ibstock 0 45 131 224 321

Kegworth 0 11 33 57 82

Measham 0 36 104 179 256

Other 0 19 56 96 137

Total 0 1,124 3,283 5,636 8,068

Source: Table 11

Appendix 4: Food / beverage capacity

Retail and Leisure Capacity Study: Appendix 4: Food / beverage capacity


Zone 2016 2018 2021 2026 2031 2036




Zone 4 - Measham 10,385 10,559 10,830 11,239 11,596 11,913

Zone 5 - Ibstock 11,173 11,360 11,652 12,091 12,476 12,816

Zone 6 - Coalville 20,136 20,472 20,999 21,791 22,484 23,098

Zone 7 - Whitwick 12,895 13,110 13,447 13,955 14,398 14,792

Total 98,172 99,813 102,378 106,241 109,618 112,613

Sources:

Experian 2016


Table 2 - Food and Beverage Expenditure per person per annum (£)

Zone 2018 2021 2026 2031 2036



Zone 3 - Ashby de la Zouch 999 1,030 1,090 1,157 1,228

Zone 4 - Measham 977 1,007 1,066 1,131 1,201

Zone 5 - Ibstock 996 1,026 1,086 1,153 1,224

Zone 6 - Coalville 912 940 994 1,055 1,120

Zone 7 - Whitwick 918 946 1,001 1,063 1,128

Sources:


Growth Rates: -0.1% in 2018, 0.8% in 2019, 1.1% from 2020 to 2024 and 1.2% p.a. beyond 2024

Table 3 - Total Food and Beverage Expenditure (£m)

Zone 2018 2021 2026 2031 2036




Zone 4 - Measham 10.32 10.90 11.98 13.12 14.30

Zone 5 - Ibstock 11.31 11.96 13.13 14.38 15.68

Zone 6 - Coalville 18.67 19.73 21.67 23.73 25.88

Zone 7 - Whitwick 12.04 12.72 13.97 15.30 16.68

Study Area Total 98.11 103.69 113.87 124.71 135.99

Source:

Tables 1 and 2


Table 4 - Base Year 2018 Food and Beverage Market Shares by Zone (%)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow

Main Centres

Ashby de la Zouch 0.0% 20.7% 65.5% 28.4% 35.3% 9.4% 10.1% 10.0%

Coalville 0.0% 11.7% 0.3% 2.2% 15.4% 42.1% 34.7% 10.0%

Castle Donington 27.1% 1.9% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Ibstock 0.0% 0.0% 0.0% 0.0% 17.5% 1.0% 1.1% 5.0%

Kegworth 10.4% 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Measham 0.0% 0.0% 3.3% 11.9% 1.3% 0.5% 0.0% 5.0%

Other North West Leicestershire 12.6% 22.5% 4.9% 16.8% 5.0% 3.9% 13.1% 5.0%

North West Leicestershire Total 50.1% 57.4% 74.0% 59.3% 74.5% 56.9% 59.0% -

Elsewhere

Loughborough 9.2% 14.3% 0.0% 0.0% 3.9% 13.0% 17.7% 0.0%

Melbourne 0.0% 1.2% 1.9% 0.0% 0.0% 0.0% 2.3% 0.0%

Derby 12.5% 2.7% 1.1% 0.0% 0.0% 4.4% 3.9% 0.0%

Leicester 3.5% 4.4% 0.0% 7.3% 5.8% 15.6% 8.0% 0.0%

Nottingham 4.7% 6.7% 6.5% 0.7% 2.4% 0.0% 0.0% 0.0%

Other 20.0% 13.3% 16.5% 32.7% 13.4% 10.1% 9.1% 0.0%

Elsewhere Total 49.9% 42.6% 26.0% 40.7% 25.5% 43.1% 41.0% -

TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% -

Source: NEMS Household Survey July 2018 (weighted results)


Table 5 - Base Year 2018 Food and Beverage Expenditure Patterns (£M)


Expenditure 2018 13.68 13.08 19.01 10.32 11.31 18.67 12.04 98.11

Main Centres

Ashby de la Zouch 0.00 2.71 12.45 2.93 3.99 1.75 1.22 2.78 27.84

Coalville 0.00 1.53 0.06 0.23 1.74 7.86 4.18 0.82 16.41


Ibstock 0.00 0.00 0.00 0.00 1.98 0.19 0.13 0.12 2.42

Kegworth 1.42 0.08 0.00 0.00 0.00 0.00 0.00 0.08 1.58

Measham 0.00 0.00 0.63 1.23 0.15 0.09 0.00 0.11 2.21

Other North West Leicestershire 1.72 2.94 0.93 1.73 0.57 0.73 1.58 0.00 10.20


Elsewhere

Loughborough 1.26 1.87 0.00 0.00 0.44 2.43 2.13 n/a 8.13

Melbourne 0.00 0.16 0.36 0.00 0.00 0.00 0.28 n/a 0.80

Derby 1.71 0.35 0.21 0.00 0.00 0.82 0.47 n/a 3.56

Leicester 0.48 0.58 0.00 0.75 0.66 2.91 0.96 n/a 6.34

Nottingham 0.64 0.88 1.24 0.07 0.27 0.00 0.00 n/a 3.10

Other 2.74 1.74 3.14 3.37 1.52 1.89 1.10 n/a 15.48


TOTAL 13.68 13.08 19.01 10.32 11.31 18.67 12.04 n/a 102.24


Table 6 - 2021 Food and Beverage Expenditure Patterns (£M)


Expenditure 2021 14.46 13.82 20.09 10.90 11.96 19.73 12.72 103.69

Main Centres

Ashby de la Zouch 0.00 2.86 13.16 3.10 4.22 1.85 1.28 2.94 29.42

Coalville 0.00 1.62 0.06 0.24 1.84 8.31 4.41 0.87 17.35


Ibstock 0.00 0.00 0.00 0.00 2.09 0.20 0.14 0.13 2.56

Kegworth 1.50 0.08 0.00 0.00 0.00 0.00 0.00 0.08 1.67

Measham 0.00 0.00 0.66 1.30 0.16 0.10 0.00 0.12 2.33



Elsewhere

Loughborough 1.33 1.98 0.00 0.00 0.47 2.56 2.25 n/a 8.59

Melbourne 0.00 0.17 0.38 0.00 0.00 0.00 0.29 n/a 0.84

Derby 1.81 0.37 0.22 0.00 0.00 0.87 0.50 n/a 3.77

Leicester 0.51 0.61 0.00 0.80 0.69 3.08 1.02 n/a 6.70

Nottingham 0.68 0.93 1.31 0.08 0.29 0.00 0.00 n/a 3.28

Other 2.89 1.84 3.32 3.57 1.60 1.99 1.16 n/a 16.36


TOTAL 14.46 13.82 20.09 10.90 11.96 19.73 12.72 n/a 108.04





Expenditure 2026 15.88 15.18 22.07 11.98 13.13 21.67 13.97 113.87

Main Centres

Ashby de la Zouch 0.00 3.14 14.45 3.40 4.64 2.04 1.41 3.23 32.31

Coalville 0.00 1.78 0.07 0.26 2.02 9.12 4.85 0.95 19.05


Ibstock 0.00 0.00 0.00 0.00 2.30 0.22 0.15 0.14 2.81

Kegworth 1.65 0.09 0.00 0.00 0.00 0.00 0.00 0.09 1.83

Measham 0.00 0.00 0.73 1.43 0.17 0.11 0.00 0.13 2.56



Elsewhere

Loughborough 1.46 2.17 0.00 0.00 0.51 2.82 2.47 n/a 9.43

Melbourne 0.00 0.18 0.42 0.00 0.00 0.00 0.32 n/a 0.92

Derby 1.98 0.41 0.24 0.00 0.00 0.95 0.54 n/a 4.14

Leicester 0.56 0.67 0.00 0.87 0.76 3.38 1.12 n/a 7.36

Nottingham 0.75 1.02 1.43 0.08 0.32 0.00 0.00 n/a 3.60

Other 3.18 2.02 3.64 3.92 1.76 2.19 1.27 n/a 17.97


TOTAL 15.88 15.18 22.07 11.98 13.13 21.67 13.97 n/a 118.66




Expenditure 2031 17.39 16.63 24.17 13.12 14.38 23.73 15.30 124.71

Main Centres

Ashby de la Zouch 0.00 3.44 15.83 3.72 5.08 2.23 1.55 3.54 35.39

Coalville 0.00 1.95 0.07 0.29 2.21 9.99 5.31 1.04 20.86


Ibstock 0.00 0.00 0.00 0.00 2.52 0.24 0.17 0.15 3.08

Kegworth 1.81 0.10 0.00 0.00 0.00 0.00 0.00 0.10 2.01

Measham 0.00 0.00 0.80 1.56 0.19 0.12 0.00 0.14 2.80



Elsewhere

Loughborough 1.60 2.38 0.00 0.00 0.56 3.08 2.71 n/a 10.33

Melbourne 0.00 0.20 0.46 0.00 0.00 0.00 0.35 n/a 1.01

Derby 2.17 0.45 0.27 0.00 0.00 1.04 0.60 n/a 4.53

Leicester 0.61 0.73 0.00 0.96 0.83 3.70 1.22 n/a 8.06

Nottingham 0.82 1.11 1.57 0.09 0.35 0.00 0.00 n/a 3.94

Other 3.48 2.21 3.99 4.29 1.93 2.40 1.39 n/a 19.68


TOTAL 17.39 16.63 24.17 13.12 14.38 23.73 15.30 n/a 129.95





Expenditure 2036 18.96 18.13 26.36 14.30 15.68 25.88 16.68 135.99

Main Centres

Ashby de la Zouch 0.00 3.75 17.26 4.06 5.54 2.43 1.69 3.86 38.59

Coalville 0.00 2.12 0.08 0.31 2.42 10.89 5.79 1.14 22.75


Ibstock 0.00 0.00 0.00 0.00 2.74 0.26 0.18 0.17 3.35

Kegworth 1.97 0.11 0.00 0.00 0.00 0.00 0.00 0.11 2.19

Measham 0.00 0.00 0.87 1.70 0.20 0.13 0.00 0.15 3.06



Elsewhere

Loughborough 1.74 2.59 0.00 0.00 0.61 3.36 2.95 n/a 11.27

Melbourne 0.00 0.22 0.50 0.00 0.00 0.00 0.38 n/a 1.10

Derby 2.37 0.49 0.29 0.00 0.00 1.14 0.65 n/a 4.94

Leicester 0.66 0.80 0.00 1.04 0.91 4.04 1.33 n/a 8.79

Nottingham 0.89 1.21 1.71 0.10 0.38 0.00 0.00 n/a 4.30

Other 3.79 2.41 4.35 4.68 2.10 2.61 1.52 n/a 21.46


TOTAL 18.96 18.13 26.36 14.30 15.68 25.88 16.68 n/a 141.71


Table 10 - Food and Beverage Facilities in North West Leicestershire

Floorspace Sq. M Gross

Class A3 Class A4 Class A5 Total

Ashby de la Zouch town centre 1,630 2,000 680 4,310

Coalville town centre 1,740 2,260 1,550 5,550

Number of Unit Units

Class A3 Class A4 Class A5 Total


Ibstock 2 3 3 8

Kegworth 3 1 1 5

Measham 2 2 3 7

12 10 9 31

Source:

Goad Plan May 2017 and Lichfields' site survey


Table 11 - Summary of Food and Beverage Expenditure 2018 to 2036 (£M)

Area 2018 2021 2026 2031 2036


Ashby de la Zouch 27.84 29.42 32.31 35.39 38.59

Coalville 16.41 17.35 19.05 20.86 22.75


Ibstock 2.42 2.56 2.81 3.08 3.35

Kegworth 1.58 1.67 1.83 2.01 2.19

Measham 2.21 2.33 2.56 2.80 3.06

Other 10.20 10.78 11.84 12.97 14.14

Total 64.83 68.51 75.24 82.40 89.86

Turnover of Existing Facilities

Ashby de la Zouch 27.84 28.68 30.15 31.69 33.30

Coalville 16.41 16.91 17.77 18.68 19.63


Ibstock 2.42 2.49 2.62 2.75 2.89

Kegworth 1.58 1.63 1.71 1.80 1.89

Measham 2.21 2.27 2.39 2.51 2.64

Other 10.20 10.51 11.05 11.61 12.20

Total 64.83 66.79 70.20 73.78 77.54

Source: Table 6 to 9


Table 12: Food and Beverage Floorspace Capacity up to 2036

2018 2021 2026 2031 2036

Surplus Expenditure (£m)

Ashby de la Zouch 0.00 0.74 2.16 3.70 5.29

Coalville 0.00 0.43 1.28 2.18 3.12


Ibstock 0.00 0.06 0.19 0.32 0.46

Kegworth 0.00 0.04 0.12 0.21 0.30

Measham 0.00 0.06 0.17 0.29 0.42

Other 0.00 0.27 0.79 1.36 1.94

Total 0.00 1.72 5.04 8.62 12.31

Turnover Density New Floorspace (£ per sq.m) £5,000 £5,152 £5,414 £5,690 £5,981


Ashby de la Zouch 0 143 400 651 884

Coalville 0 84 236 384 521


Ibstock 0 12 35 57 77

Kegworth 0 8 23 37 50

Measham 0 11 32 52 70

Other 0 52 147 238 324

Total 0 333 931 1,515 2,059

Source: Table 11

Appendix 5: Household survey results

Retail and Leisure Capacity Study: Appendix 5: Household survey results

NEMS Market Research carried out a telephone survey of 700 households across the study area

in July 2018. The study area was split into 7 zones, based on lower layer super output area

boundaries. To provide statistically reliable sub-samples 100 completed interviews were

undertaken in each zone. The main aims of the survey were to establish patterns for the

following:

• main food and top up grocery shopping;

• non-food shopping, including:

- clothing and footwear;

- domestic electrical appliances;

- other electrical goods (TV, Hi-Fi and computers);

- furniture, soft furnishing or carpets;

- DIY/hardware items and garden items;

- chemist, health and beauty items;

- other non-food items (e.g. books, CDs, DVDs, toys and gifts); and

- leisure activities.

by Zone North West Leicestershire Retail & Leisure Study Page 1

Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.060718 NEMS market research

Q01 In which shop or other location does your household do most of its main food and grocery shopping?

Aldi, Dents Road,Ashby-de-la-Zouch

8.3% 58 6.4% 6 3.7% 3 17.4% 23 19.6% 14 14.6% 11 0.8% 1 0.0% 0

Aldi, Station Street,Atherstone

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Thornborough Road,Coalville

13.4% 94 0.0% 0 15.5% 13 0.0% 0 1.7% 1 22.3% 16 24.6% 35 27.3% 28

Aldi, Uttoxeter New Road,Derby

0.4% 3 3.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Cross Street, LongEaton

1.1% 8 8.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Belton Road,Loughborough

1.4% 10 8.1% 7 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1

Aldi, The Pipeworks,Coppice Side, Swadlincote

1.0% 7 0.0% 0 0.0% 0 0.0% 0 9.2% 7 0.0% 0 0.0% 0 0.0% 0

Aldi, Saxon Drive,Tamworth

0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Asda, Ashby Road, Coalville 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0Asda, Sinfin District Centre,

Arleston Lane, Derby0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Narborough RoadSouth, Braunstone,Leicester

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.9% 1

Asda, Midland Street, LongEaton

1.7% 12 13.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Ventura Retail Park,Bonehill, Tamworth

1.2% 9 0.0% 0 3.2% 3 3.1% 4 2.4% 2 0.0% 0 0.0% 0 0.0% 0

Co-op, Derby Road,Ashby-de-la-Zouch

0.6% 4 0.0% 0 0.0% 0 2.5% 3 0.5% 0 0.6% 0 0.0% 0 0.0% 0

Co-op, Market Street,Ashby-de-la-Zouch

0.5% 3 0.0% 0 0.0% 0 2.2% 3 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Borough Street,Castle Donington

0.5% 3 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Station Road, CastleDonington

1.0% 7 7.3% 7 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Bridge Road,Coalville

1.8% 13 0.0% 0 5.6% 5 0.0% 0 0.0% 0 0.4% 0 5.3% 8 0.0% 0

Co-op, Cropston Drive,Greenhill, Coalville

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1

Co-op, Ashby Road, Ibstock 1.3% 9 0.0% 0 0.0% 0 0.0% 0 2.4% 2 5.5% 4 2.3% 3 0.0% 0Co-op, Market Place,

Kegworth0.5% 4 4.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street,Measham

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, The Green,Thrigstone

0.2% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Bridge Road,Coalville

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1

Lidl, Thornborough Road,Coalville

3.6% 26 0.0% 0 4.8% 4 0.9% 1 0.0% 0 5.6% 4 7.5% 11 5.3% 6

Lidl, Belmont Street,Swadlincote

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer Foodhall,Smithy Road, Ashy de laZouch

1.0% 7 0.0% 0 0.7% 1 2.8% 4 0.7% 1 0.4% 0 1.1% 2 0.0% 0

Morrisons, Whitwick Road,Coalville

20.1% 141 0.6% 1 21.4% 18 0.0% 0 0.7% 1 21.9% 16 41.7% 60 44.6% 46

Morrisons, Normandy Way,Hinckley

0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.6% 1 0.0% 0

Morrisons, Gorse CovertDistrict Centre, MaxwellDrive, Loughborough

1.1% 8 8.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Coppice Side,Swadlincote

3.4% 24 1.1% 1 1.7% 1 8.3% 11 13.7% 10 0.6% 0 0.0% 0 0.0% 0

Sainsbury's Local, TamworthRoad, Long Eaton

0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, HighStreet, Newhall,Swadlincote

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore,Wyvern Way,Chaddesden, Derby

0.4% 3 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore, 0.9% 6 5.0% 5 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0





Greenclose Lane,Loughborough

Sainsbury's Superstore, CivicWay, Swadlincote

2.2% 15 0.0% 0 0.0% 0 8.3% 11 5.4% 4 0.4% 0 0.0% 0 0.0% 0

Sainsbury's Superstore,Ventura Retail Park,Tamworth

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, CranfleetWay, Long Eaton

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, LeicesterRoad, Loughborough

0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, ResolutionRoad, Ashby-de-la-Zouch

22.3% 157 2.5% 2 34.8% 30 47.0% 63 25.7% 19 19.6% 14 13.0% 19 10.1% 11

Tesco Extra, WaverleyStreet, Long Eaton

1.3% 9 10.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, Park Road,Shelthorpe, Loughborough

0.5% 4 2.0% 2 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2

Tesco Extra, Swiney Way,Toton, Nottingham

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Superstore, TheRushes Shopping Centre,Loughborough

0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Superstore, KiplingDrive, Mickleover

0.5% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 5.1% 36 5.8% 5 0.7% 1 4.7% 6 10.7% 8 8.1% 6 0.8% 1 8.3% 9Asda, Derby Road, Derby 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Fosse

Park Shopping Centre,Fosse Park Avenue,Leicester

0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Darwin Park,Stonneyland Drive,Lichfield

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Harborough Road,Oadby

0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100





Q02 Apart from (STORE / LOCATION MENTIONED AT Q01), are there any other stores or shops your household regularly buy your mainfood and grocery shopping from? [MR]


6.7% 47 1.1% 1 12.3% 10 10.7% 14 11.6% 8 12.0% 9 1.9% 3 1.4% 1


8.9% 63 0.0% 0 10.3% 9 0.0% 0 0.0% 0 7.8% 6 19.7% 28 19.3% 20


0.9% 6 5.9% 5 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 3 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.5% 18 0.0% 0 0.0% 0 9.1% 12 7.4% 5 0.0% 0 0.0% 0 0.0% 0


0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0

Asda, Ashby Road, Coalville 3.5% 25 0.0% 0 1.3% 1 0.0% 0 0.0% 0 4.1% 3 12.7% 18 2.4% 2Asda, Sinfin District Centre,

Arleston Lane, Derby0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Barwell Lane,Hinckley

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.9% 1

Asda, Narborough RoadSouth, Braunstone,Leicester

0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3

Asda, Midland Street, LongEaton

0.8% 6 6.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Charnwood Road,Shepshed

0.5% 3 2.8% 3 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 1 2.7% 2 0.0% 0 0.0% 0


2.8% 19 0.0% 0 0.0% 0 8.8% 12 4.8% 4 2.3% 2 0.0% 0 2.3% 2


1.3% 9 0.0% 0 0.5% 0 4.3% 6 0.5% 0 0.0% 0 0.0% 0 2.3% 2


0.3% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.2% 9 9.0% 8 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 4.7% 7 0.9% 1


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1

Co-op, Meadow Lane,Coalville

0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 4 0.5% 1


Kegworth0.7% 5 5.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 3 0.0% 0 0.0% 0 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0

Co-op, Hallcroft, Shepshed 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Shortheath Road,

Swadlincote0.8% 5 0.0% 0 0.0% 0 4.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Market Place,Whitwick

0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Bridge Road,Coalville

0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.9% 1

Iceland, Market Street,Loughborough

0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


6.3% 45 0.9% 1 9.4% 8 0.0% 0 3.1% 2 4.1% 3 12.1% 17 12.6% 13


0.3% 2 0.0% 0 0.0% 0 0.5% 1 1.5% 1 0.4% 0 0.0% 0 0.0% 0


2.7% 19 0.0% 0 1.8% 2 7.9% 11 4.7% 3 3.6% 3 0.0% 0 0.7% 1

Marks & Spencer Foodhall,St Modwen's Walk,Burton-on-Trent

0.7% 5 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Marks & Spencer Foodhall,Ventura Park, Bitterscote,Tamworth

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1

Marks & Spencer SimplyFood, The Rushes

0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Shopping Centre,Loughborough


13.6% 95 0.0% 0 14.8% 13 0.7% 1 7.4% 5 15.1% 11 26.2% 37 27.0% 28


1.1% 8 8.2% 7 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


3.5% 24 0.0% 0 0.0% 0 8.7% 12 17.5% 13 0.0% 0 0.0% 0 0.0% 0

Morrisons, Hilmore Way,Tamworth

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0


0.8% 6 0.0% 0 0.0% 0 1.2% 2 5.8% 4 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore,Union Street,Burton-on-Trent

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore,Fosse Park, Grove FarmTriangle, Enderby,Leicester

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Sainsbury's Superstore,Greenclose Lane,Loughborough

1.2% 8 4.5% 4 1.1% 1 0.9% 1 0.0% 0 0.6% 0 1.1% 2 0.0% 0

Sainsbury's Superstore, PeakDrive, Osmaston Park,Osmaston

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.8% 13 0.0% 0 0.5% 0 4.9% 7 6.0% 4 1.8% 1 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, High Street,Measham

0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0


14.7% 103 2.0% 2 20.3% 17 18.4% 25 25.7% 19 27.2% 20 6.1% 9 11.7% 12

Tesco Extra, BeaumontCentre, Beaumont Leys,Leicester

0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 3.6% 5 0.0% 0

Tesco Extra, WaverleyStreet, Long Eaton

1.1% 8 8.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.6% 4 4.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1

Tesco Superstore, TheRushes Shopping Centre,Loughborough

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1

Waitrose, Granite Way,Mountsorrel,Loughborough

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1

Internet 1.3% 9 3.7% 3 2.9% 2 0.0% 0 1.5% 1 1.4% 1 1.1% 2 0.0% 0Aldi, Woodgate, Leicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1Co-op, Princess Way,

Stretton0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Costco, Wyvern Way, Derby 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Home Bargains, Belvoir

Shopping Centre, NewBroadway, Coalville

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1

Home Bargains, ThePipeworks, Coppice Side,Swadlincote

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0

Iceland, The Pipeworks,Coppice Side, Swadlincote

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Nottingham Road,Chaddesden

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops,Ashby-de-la-Zouch TownCentre

0.3% 2 0.0% 0 0.5% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Coalville TownC entre

0.3% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Local shops, Derby CityCentre

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, FossePark Shopping Centre,Fosse Park Avenue,Leicester

0.5% 3 0.6% 1 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Wheatcroft Way,Derby

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Premier Stores, HuntingdonDrive, Castle Donington

0.5% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, DerbyRoad, Melbourne

0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spar, London Road,Coalville

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0

Waitrose, Darwin Park,Stonneyland Drive,Lichfield

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0

(Don't know / varies) 0.2% 2 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.4% 0 0.0% 0 0.7% 1(Nowhere else) 23.8% 167 28.6% 26 27.2% 23 24.8% 33 19.6% 14 27.8% 20 19.3% 28 21.7% 23Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100

Q03 When your household last did your main food shopping at (STORE / LOCATION MENTIONED AT Q01), was this trip combined with otheractivities within the town centre?Excluding those who do their main food shopping via the Internet at Q01:

Yes 20.8% 139 30.0% 26 13.8% 12 22.2% 28 21.5% 14 21.7% 14 16.2% 23 23.0% 22No 78.9% 526 69.4% 59 85.2% 72 77.8% 99 78.5% 51 78.3% 52 83.8% 119 77.0% 73(Don’t know / can't

remember )0.2% 1 0.7% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


Q04 What activities did your household undertake on that occasion? [MR]Those who combined their last main food shopping trip with another activity at Q03:

Other food shopping 34.1% 47 26.5% 7 34.3% 4 40.8% 12 28.7% 4 51.7% 7 14.0% 3 47.4% 10Healthcare (e.g. doctor,

dentist, optician etc.)4.8% 7 4.0% 1 3.8% 0 4.8% 1 2.8% 0 0.0% 0 10.4% 2 4.9% 1

Non-food shopping 31.0% 43 50.2% 13 16.9% 2 9.3% 3 58.2% 8 12.5% 2 32.7% 7 37.4% 8Social / leisure reason (e.g.

meeting friends, going togym etc.)

10.7% 15 3.1% 1 16.9% 2 22.0% 6 5.1% 1 9.6% 1 16.5% 4 0.0% 0

To have a walk / strollaround

1.8% 3 2.2% 1 0.0% 0 6.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

To use services (e.g. bank,post office, hairdresseretc.)

10.0% 14 10.6% 3 9.2% 1 0.0% 0 9.4% 1 6.1% 1 29.0% 7 5.8% 1

To visit a restaurant / café / public house

9.2% 13 9.3% 2 7.1% 1 11.7% 3 18.3% 3 3.9% 1 7.3% 2 6.9% 2

Tourism (e.g. holiday, daytrip etc.)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Visit parks / gardens 1.8% 3 9.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Window shopping /

browsing4.9% 7 2.2% 1 14.2% 2 2.4% 1 16.9% 2 0.0% 0 3.6% 1 3.4% 1

Work / business purposes 4.7% 7 6.1% 2 5.3% 1 7.8% 2 5.1% 1 3.0% 0 0.0% 0 4.5% 1Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Car wash 1.0% 1 0.0% 0 7.1% 1 0.0% 0 0.0% 0 3.9% 1 0.0% 0 0.0% 0Get petrol 3.4% 5 7.1% 2 0.0% 0 3.3% 1 0.0% 0 13.6% 2 0.0% 0 0.0% 0(Don’t know / can't

remember )0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0






Q05 How does your household normally travel to do the main food shopping?Excluding those who do their main food shopping via the Internet at Q01:

Car-driver 84.9% 566 80.4% 69 90.1% 76 86.7% 111 95.7% 63 85.5% 57 75.7% 107 88.0% 84Car-passenger 8.7% 58 8.6% 7 6.8% 6 7.9% 10 2.8% 2 9.9% 7 14.5% 21 6.1% 6Bus, minibus or coach 1.4% 9 4.7% 4 0.5% 0 0.0% 0 0.0% 0 0.5% 0 2.4% 3 1.1% 1Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Taxi 0.5% 4 0.0% 0 0.5% 0 1.1% 1 0.0% 0 0.6% 0 0.0% 0 1.3% 1Walk 4.0% 27 5.2% 4 2.0% 2 4.3% 6 1.4% 1 3.5% 2 6.9% 10 2.4% 2Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Motorcycle, scooter or

moped0.3% 2 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Mobility scooter / wheelchair 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Weighted base: 666 85 84 128 65 67 142 95Sample: 667 93 99 98 92 92 99 94





Q06 Where did your household last buy small scale / top up grocery shopping?


2.3% 16 0.0% 0 4.3% 4 5.4% 7 2.4% 2 4.7% 3 0.0% 0 0.0% 0


2.8% 19 0.0% 0 6.3% 5 0.0% 0 1.5% 1 0.6% 0 2.8% 4 8.1% 8

Aldi, Uttoxeter New Road,Derby

0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 2 1.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Ashby Road, Coalville 2.3% 16 0.0% 0 0.5% 0 0.0% 0 0.7% 1 1.9% 1 9.6% 14 0.0% 0Asda, Midland Street, Long

Eaton0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Charnwood Road,Shepshed

0.2% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0


4.7% 33 0.0% 0 0.0% 0 20.4% 27 2.4% 2 1.9% 1 0.0% 0 2.3% 2


2.4% 17 0.0% 0 0.5% 0 11.8% 16 0.5% 0 0.8% 1 0.0% 0 0.0% 0

Co-op, Station Street,Atherstone

0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.1% 15 16.4% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.8% 13 13.5% 12 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Swarkestone Road,Chellaston

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1


2.7% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 13.0% 18 0.0% 0


1.5% 11 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 2 7.0% 7

Co-op, Meadow Lane,Coalville

2.1% 15 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 4 9.7% 10


Kegworth2.0% 14 15.1% 14 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.4% 17 0.0% 0 0.0% 0 0.0% 0 23.4% 17 0.0% 0 0.0% 0 0.0% 0

Co-op, Hallcroft, Shepshed 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Main Street, Stretton 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Burton Road,

Overseal, Swadlincote0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street,Swadlincote

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Co-op, Shortheath Road,Swadlincote

1.9% 13 0.0% 0 0.0% 0 6.4% 9 6.7% 5 0.0% 0 0.0% 0 0.0% 0


2.4% 17 0.0% 0 18.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2

Co-op, Market Place,Whitwick

4.1% 29 0.0% 0 7.3% 6 0.0% 0 0.0% 0 0.0% 0 1.4% 2 19.5% 20

Home Bargains, BelvoirShopping Centre,Coalville

1.1% 8 0.0% 0 3.6% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 5 0.0% 0

Iceland, Tamworth Road,Long Eaton

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 7 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.9% 1 0.6% 1 3.8% 4


0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 7 0.0% 0 0.7% 1 3.6% 5 0.0% 0 0.0% 0 1.1% 2 0.0% 0

Marks & Spencer SimplyFood, Castle DoningtonServices, M1 Junction23A, Castle Donington

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





McColls, Central Road,Coalville

2.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.9% 14 0.0% 0


4.8% 34 0.0% 0 1.6% 1 0.0% 0 0.7% 1 5.0% 4 11.4% 16 11.6% 12


0.6% 4 4.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 5 0.0% 0 0.0% 0 3.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore,Greenclose Lane,Loughborough

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 3 0.0% 0 0.0% 0 1.6% 2 0.5% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, High Street,Measham

2.2% 15 0.0% 0 0.0% 0 0.9% 1 19.2% 14 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Best Avenue,Stapenhill

0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0

Tesco Express, CommonRoad, Church Gresley,Swadlincote

0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


5.0% 35 0.0% 0 17.1% 15 8.2% 11 5.9% 4 5.4% 4 1.2% 2 0.0% 0

Tesco Extra, Station Road,Beeston

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0


0.3% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1

Tesco Extra, Swiney Way,Toton, Nottingham

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 0.3% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0B&M Bargains, Whitwick

Road, Stephenson Way,Coalville

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0

Co-op, Princess Way,Stretton

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Home Bargains, BelvoirShopping Centre, NewBroadway, Coalville

0.8% 6 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 4 1.2% 1

Home Bargains, DevonshireSquare, Loughborough

0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, The Pipeworks,Coppice Side, Swadlincote

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops,Ashby-de-la-Zouch TownCentre

1.3% 9 0.0% 0 0.7% 1 5.8% 8 1.1% 1 0.0% 0 0.0% 0 0.0% 0

Local shops, Belton VillageCentre

0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Belvoir Retailand Leisure Quarter

0.4% 3 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, CastleDonington Town Centre

0.4% 3 2.1% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Coalville TownC entre

0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 3 0.5% 1

Local shops, DonisthorpeVillage Centre

0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0

Local shops, Ibstock VillageCentre

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Local shops, Long WhattonVillage Centre

0.3% 2 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, LoughboroughTown Centre

0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 3 0.0% 0

Local shops, Moira VillageCentre

0.8% 6 0.0% 0 1.0% 1 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Local shops, PackingtonVillage Centre

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0

Local shops, RavenstoneVillage Centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0

Local shops, WhitwickVillage Centre

0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3

Londis, Whitehill Road,Ellistown

0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 5 0.0% 0

McColls, Central Road,Hugglescote

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0

Nisa Local, Station Road,Bagworth

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Premier Stores, HuntingdonDrive, Castle Donington

0.9% 6 6.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, DerbyRoad, Melbourne

0.7% 5 0.0% 0 5.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spar, London Road,Coalville

0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 3 0.7% 1

(Don't know / varies) 2.7% 19 0.6% 1 4.2% 4 5.6% 7 6.7% 5 0.0% 0 0.6% 1 1.7% 2(Don't do this type of

shopping)21.5% 151 28.1% 25 14.3% 12 19.1% 26 13.2% 10 26.1% 19 22.1% 31 26.7% 28






Q07 Where do you buy most of your household's non-food shopping?

Ashby-de-la-Zouch TownCentre

9.6% 68 2.4% 2 14.1% 12 21.7% 29 13.1% 10 12.0% 9 1.1% 2 4.5% 5

Beeston Town Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Birmingham City Centre 0.7% 5 0.0% 0 0.0% 0 3.1% 4 0.7% 1 0.0% 0 0.0% 0 0.0% 0Burton-on-Trent Town

Centre6.2% 44 0.0% 0 2.2% 2 18.6% 25 17.4% 13 2.4% 2 1.7% 2 0.0% 0

Castle Donington TownCentre

0.6% 4 4.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 18.3% 128 0.6% 1 6.3% 5 2.0% 3 4.1% 3 24.7% 18 40.0% 57 39.9% 42Derby City Centre 4.0% 28 24.8% 22 3.8% 3 0.7% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0Hinckley Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.8% 1 0.0% 0Ibstock Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0Leicester City Centre 10.4% 73 0.9% 1 6.7% 6 4.8% 6 1.5% 1 15.6% 11 22.9% 33 14.4% 15Long Eaton Town Centre 0.7% 5 5.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 11.4% 80 21.4% 19 14.7% 12 1.9% 3 0.0% 0 8.3% 6 15.1% 22 17.2% 18Measham Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 3.0% 21 13.7% 12 1.8% 2 3.1% 4 0.0% 0 1.0% 1 1.1% 2 0.7% 1Nuneaton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Packington Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0Shepshed Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 2.0% 14 0.0% 0 1.9% 2 2.6% 3 12.7% 9 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 3.2% 23 0.0% 0 0.5% 0 8.5% 11 12.8% 9 0.0% 0 0.6% 1 0.7% 1Thurmaston District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1Fosse Shopping Park, Fosse

Park Avenue, Leicester(JD Sports, Marks &Spencer, ScS)

3.7% 26 0.9% 1 9.4% 8 1.6% 2 0.5% 0 1.0% 1 4.8% 7 6.8% 7

Giltbrook Retail Park, IkeaWay, Giltbrook,Nottingham (Harveys,Ikea, Sofology)

0.4% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.1% 2 0.0% 0

Jolly Sailor Retail Park,Bonehill Road, Bitterscote,Tamworth (Argos,Poundland, TK Maxx)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0

Kingsway Retail Park,Kingsway, Derby (Argos,Halfords, Next)

0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Regents Place Retail Park,Broad Street,Loughborough (CarphoneWarehouse, Currys PCWorld, Dunelm)

0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ventura Retail Park, VenturaPark Road, Tamworth (JDSports, Marks & Spencer,Next)

2.8% 20 0.0% 0 5.0% 4 6.9% 9 7.8% 6 0.4% 0 0.0% 0 0.0% 0

Whitwick Retail Park,Whitwick Road, Coalville(Peacocks, Ponden Mill,Sports Direct)

1.1% 7 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.6% 2 2.6% 4 0.9% 1

Willowbrook Retail Park,Derby Road,Loughborough (B&M,Dreams, Halfords)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1

Wyvern Retail Park, WyvernWay, Chaddesden, Derby(Homebase, Next Home,Sainsbury's)

0.6% 4 1.8% 2 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 11.2% 79 14.5% 13 18.0% 15 12.1% 16 14.1% 10 16.7% 12 4.1% 6 5.7% 6Other 4.1% 29 1.5% 1 5.0% 4 5.8% 8 4.5% 3 6.2% 4 1.2% 2 5.5% 6(Don't know / varies) 4.4% 31 5.9% 5 5.7% 5 5.8% 8 5.8% 4 3.1% 2 2.9% 4 2.3% 2Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100





Q08 When your household last did your non-food shopping, was this trip combined with other activities within the town centre?Excluding those who do their non-food shopping via the Internet at Q07:

Yes 29.5% 184 34.4% 27 30.5% 21 27.5% 32 32.2% 20 26.7% 16 29.7% 41 27.0% 27No 69.3% 432 63.5% 49 68.9% 48 71.2% 84 66.1% 42 69.8% 42 70.3% 96 72.2% 71(Don’t know / can't

remember )1.2% 8 2.2% 2 0.6% 0 1.4% 2 1.7% 1 3.5% 2 0.0% 0 0.8% 1


Q09 What activities did your household undertake on that occasion? [MR]Those who combined their last non-food shopping trip with another activity at Q08:

Food and grocery shopping 12.7% 23 7.1% 2 21.0% 4 19.4% 6 2.7% 1 29.6% 5 4.1% 2 14.3% 4Healthcare (e.g. doctor,

dentist, optician etc.)1.4% 2 4.2% 1 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Social / leisure reason (e.g.meeting friends, going togym etc.)

27.4% 50 24.1% 6 32.4% 7 38.6% 12 12.4% 3 34.4% 6 35.6% 14 7.4% 2

To have a walk / strollaround

1.6% 3 2.1% 1 0.0% 0 0.0% 0 1.9% 0 12.1% 2 0.0% 0 0.0% 0

To use services (e.g. bank,post office, hairdresseretc.)

9.7% 18 23.1% 6 4.2% 1 4.2% 1 7.3% 1 10.5% 2 2.9% 1 19.4% 5

To visit a restaurant / café / public house

41.1% 75 28.6% 8 48.5% 10 35.0% 11 52.6% 11 14.0% 2 49.5% 20 49.8% 13

Tourism (e.g. holiday, daytrip etc.)

0.7% 1 0.0% 0 2.1% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0

Visit parks / gardens 3.9% 7 6.8% 2 0.0% 0 5.0% 2 0.0% 0 0.0% 0 9.3% 4 0.0% 0Window shopping /

browsing4.4% 8 4.2% 1 2.9% 1 8.4% 3 3.5% 1 2.7% 0 0.0% 0 9.1% 2

Work / business purposes 5.4% 10 3.9% 1 3.9% 1 2.9% 1 23.1% 5 5.3% 1 3.8% 2 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Attend church 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0Visit market 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1(Don’t know / can't

remember )0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


Q10 How does your household normally travel to do its non-food shopping?Excluding those who do their non-food shopping via the Internet at Q07:

Car - driver 77.1% 480 69.3% 54 85.8% 60 77.6% 91 92.2% 58 79.2% 48 64.9% 89 82.4% 81Car - passenger 5.6% 35 5.6% 4 5.5% 4 4.5% 5 1.5% 1 10.2% 6 8.3% 11 3.2% 3Bus, minibus or coach 6.6% 41 13.5% 10 1.9% 1 5.9% 7 2.5% 2 3.3% 2 9.1% 13 6.5% 6Train 0.4% 2 2.3% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Taxi 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4Walk 6.5% 41 1.3% 1 0.9% 1 10.3% 12 2.1% 1 6.5% 4 13.3% 18 3.5% 3Bicycle 0.2% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Motorcycle, scooter or

moped0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0

Mobility scooter / wheelchair 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Use internet / get it delivered 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Aeroplane 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Park & Ride 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1Tram 0.2% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 2.4% 15 5.2% 4 5.2% 4 1.6% 2 0.9% 1 0.7% 0 3.1% 4 0.0% 0Weighted base: 623 77 70 118 63 60 137 98Sample: 628 88 89 91 90 83 95 92





Q11 Where does your household do most of its shopping for clothes and shoes, this can include retail parks and the internet as well astown / district / city centres?


3.9% 28 1.9% 2 6.3% 5 12.8% 17 1.3% 1 2.4% 2 0.6% 1 0.0% 0

Beaumont Leys DistrictCentre

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1

Birmingham City Centre 0.8% 6 0.0% 0 0.0% 0 3.1% 4 2.2% 2 0.0% 0 0.0% 0 0.0% 0Burton-on-Trent Town

Centre6.0% 42 0.0% 0 2.0% 2 11.1% 15 20.1% 15 4.9% 4 2.6% 4 3.8% 4

Coalville Town Centre 4.1% 29 0.0% 0 5.1% 4 1.4% 2 0.0% 0 7.7% 6 5.8% 8 8.1% 8Derby City Centre 5.9% 42 29.2% 26 11.6% 10 1.4% 2 4.7% 3 0.0% 0 0.0% 0 0.0% 0Hinckley Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 18.4% 129 1.8% 2 8.9% 8 5.6% 7 4.6% 3 29.2% 21 44.7% 64 23.0% 24London (Central / West End) 0.2% 1 0.9% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Long Eaton Town Centre 0.8% 6 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0Loughborough Town Centre 9.1% 64 16.6% 15 8.4% 7 0.0% 0 0.0% 0 6.8% 5 10.8% 15 20.5% 21Melbourne Town Centre 0.5% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Moira Village Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.6% 1 0.0% 0Nottingham City Centre 3.8% 27 10.5% 10 1.8% 2 8.6% 12 0.7% 1 2.6% 2 1.1% 2 0.0% 0Nuneaton Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Sheffield City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1Shepshed Town Centre 1.1% 7 1.2% 1 6.4% 5 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0Swadlincote Town Centre 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 3.0% 21 0.0% 0 1.1% 1 5.4% 7 11.4% 8 2.0% 1 0.8% 1 1.7% 2York City Centre 0.2% 1 0.6% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chilwell Retail Park, Barton

Lane, Beeston,Nottingham (Matalan,Sports Direct, TK Maxx)

0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

East Midlands DesignerShopping Outlet,Mansfield Road, SouthNormanton, Alfreton(Sketchers, The BodyShop, Yankee Candle)

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0

Fosse Shopping Park, FossePark Avenue, Leicester(JD Sports, Marks &Spencer, ScS)

6.7% 47 0.9% 1 13.5% 11 1.2% 2 6.2% 5 3.0% 2 6.7% 10 16.5% 17


0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


4.5% 32 0.0% 0 5.0% 4 10.5% 14 14.7% 11 3.4% 2 0.0% 0 0.0% 0


0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 1.1% 2 0.5% 1


0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 24.1% 169 21.2% 19 23.6% 20 25.5% 34 28.9% 21 31.6% 23 19.9% 28 22.2% 23Abroad 0.6% 4 1.1% 1 0.5% 0 0.9% 1 0.7% 1 0.0% 0 0.8% 1 0.0% 0Bridlington Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0Centurion Park, Watling

Street, Wilnecote,Tamworth

0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chesterfield Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0Milton Keynes Town Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Leamington Spa Town

Centre0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Solihull Town Centre 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Extra, Resolution

Road, Ashby-de-la-Zouch0.2% 1 0.0% 0 0.5% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0


shopping)2.0% 14 2.7% 2 0.0% 0 5.1% 7 1.8% 1 1.9% 1 0.6% 1 1.0% 1






Q12 Where else does your household do most of its shopping for clothes and shoes? [MR]Those who buy clothes and shoes at Q11:


3.0% 21 0.0% 0 4.9% 4 7.6% 10 2.1% 1 3.0% 2 0.0% 0 3.1% 3


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0


Centre4.8% 33 0.0% 0 2.5% 2 7.3% 9 8.0% 6 4.1% 3 7.8% 11 1.8% 2

Coalville Town Centre 3.3% 23 0.0% 0 4.0% 3 0.0% 0 0.5% 0 3.9% 3 6.9% 10 6.0% 6Derby City Centre 7.5% 51 11.6% 10 1.3% 1 19.8% 25 7.4% 5 4.6% 3 2.8% 4 2.3% 2Hinckley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 1.0% 1Ibstock Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0Kegworth Village Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 13.1% 90 3.6% 3 17.3% 15 15.6% 20 11.8% 8 19.8% 14 9.7% 14 15.7% 16Lichfield City Centre 0.3% 2 0.0% 0 0.5% 0 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0London (Central / West End) 0.3% 2 0.6% 1 1.3% 1 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0Long Eaton Town Centre 0.6% 4 4.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 7.2% 50 3.7% 3 9.0% 8 1.3% 2 0.8% 1 7.6% 5 7.1% 10 20.7% 21Nottingham City Centre 5.1% 35 19.6% 17 5.9% 5 2.3% 3 2.4% 2 2.6% 2 2.2% 3 3.2% 3Nuneaton Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.6% 1 0.0% 0Sheffield City Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0Shepshed Town Centre 0.7% 5 0.6% 1 0.5% 0 0.0% 0 0.5% 0 0.6% 0 1.8% 3 0.5% 1Swadlincote Town Centre 1.1% 8 0.0% 0 0.0% 0 3.2% 4 4.9% 4 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 3.5% 24 0.0% 0 3.7% 3 8.7% 11 4.7% 3 6.3% 4 0.6% 1 1.0% 1Thurmaston District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1York City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1Chilwell Retail Park, Barton

Lane, Beeston,Nottingham (Matalan,Sports Direct, TK Maxx)

0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cross Street Retail Park,Cross Street, Long Eaton(Aldi, Farmfoods, Just forPets)

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2

East Midlands DesignerShopping Outlet,Mansfield Road, SouthNormanton, Alfreton(Sketchers, The BodyShop, Yankee Candle)

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


9.4% 65 1.8% 2 4.4% 4 1.0% 1 0.8% 1 13.2% 9 24.1% 34 13.4% 14

Meteor Centre, MansfieldRoad, Derby (AlliedCarpets, Bensons for Beds,DFS)

0.4% 3 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.4% 16 0.0% 0 0.0% 0 4.3% 5 12.5% 9 1.6% 1 0.6% 1 0.0% 0


0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 3.9% 4

Internet / mail order 6.8% 47 10.6% 9 4.6% 4 7.5% 10 8.9% 6 11.6% 8 3.4% 5 4.3% 4Abroad 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Chilwell Local Centre 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Grantham Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0Meadowhall Shopping

Centre, Sheffield0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Oxford City Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0Solihull Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Stevenage Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0Sutton Coldfield Town

Centre0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.8% 1 0.0% 0 0.0% 0


0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Walsall Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0(Don't know / varies) 1.5% 11 0.0% 0 1.1% 1 1.5% 2 2.3% 2 3.7% 3 1.1% 2 2.0% 2(Nowhere else) 33.2% 229 44.0% 39 39.1% 33 31.3% 40 35.8% 26 25.2% 18 34.8% 49 23.1% 24










Q13 Where does your household do most of its shopping for domestic electric appliances (e.g. fridges and kitchen items), this can includeretail parks and the internet as well as town / district / city centres?


2.6% 18 0.0% 0 2.0% 2 10.6% 14 1.6% 1 0.4% 0 0.6% 1 0.0% 0

Atherstone Town Centre 0.6% 4 3.8% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Birmingham City Centre 0.2% 1 0.9% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Burton-on-Trent Town

Centre2.6% 18 0.0% 0 0.0% 0 6.1% 8 11.5% 8 1.9% 1 0.0% 0 0.0% 0


0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 6.1% 43 0.0% 0 3.2% 3 0.5% 1 0.5% 0 12.2% 9 15.6% 22 7.9% 8Derby City Centre 0.9% 7 6.4% 6 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ibstock Town Centre 2.4% 17 0.0% 0 1.1% 1 0.9% 1 1.1% 1 9.6% 7 3.7% 5 1.5% 2Ilkeston Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0Leicester City Centre 5.0% 35 0.0% 0 1.1% 1 1.2% 2 0.5% 0 11.8% 9 8.4% 12 11.5% 12Long Eaton Town Centre 0.4% 3 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 6.4% 45 5.4% 5 12.3% 10 1.2% 2 2.4% 2 1.2% 1 11.5% 16 8.4% 9Measham Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Melbourne Town Centre 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 1.5% 11 5.4% 5 1.1% 1 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 1.2% 8 0.0% 0 1.0% 1 4.1% 5 3.0% 2 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 2.5% 17 0.0% 0 1.1% 1 9.8% 13 4.4% 3 0.0% 0 0.0% 0 0.0% 0Centrum East Retail Park,

Wellington Road,Burton-on-Trent(Carpetright, Currys PCWorld, Dreams)

0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.4% 0 0.0% 0 0.0% 0


6.7% 47 0.0% 0 7.1% 6 4.8% 6 0.0% 0 6.4% 5 13.5% 19 10.5% 11


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0


0.7% 5 3.1% 3 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.5% 18 12.0% 11 0.5% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 4.1% 4


2.7% 19 0.0% 0 4.5% 4 5.0% 7 8.0% 6 0.0% 0 0.0% 0 2.3% 2


0.6% 4 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1


0.4% 3 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 41.2% 289 39.4% 36 44.5% 38 32.8% 44 50.0% 37 47.9% 35 41.3% 59 40.0% 42Bardon 22 Industrial Estate,

Bardon Hill, Coalville0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Centurion Park, WatlingStreet, Wilnecote,Tamworth

0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.0% 1 0.0% 0 0.0% 0

Thrigstone Village Centre 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 3.1% 22 1.7% 2 0.5% 0 6.4% 9 2.1% 2 0.8% 1 1.2% 2 6.9% 7(Don't do this type of

shopping)8.5% 60 14.6% 13 9.7% 8 12.9% 17 10.1% 7 5.6% 4 2.9% 4 5.3% 6










Q14 Where else does your household do most of its shopping for domestic electric appliances (e.g. fridges and kitchen items)? [MR]Those who buy domestic electric appliances at Q13:


1.6% 10 0.0% 0 4.6% 4 5.1% 6 0.0% 0 0.8% 1 0.0% 0 0.0% 0


Centre1.8% 12 1.3% 1 1.7% 1 6.6% 8 0.6% 0 0.0% 0 0.8% 1 0.0% 0


0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 2.2% 14 0.0% 0 2.0% 2 1.1% 1 0.8% 1 0.5% 0 3.5% 5 5.6% 6Derby City Centre 1.4% 9 2.8% 2 4.6% 4 1.4% 2 0.0% 0 2.0% 1 0.0% 0 0.0% 0Hinckley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Ibstock Town Centre 1.0% 6 0.0% 0 0.6% 0 0.0% 0 0.0% 0 3.1% 2 2.2% 3 0.5% 1Leicester City Centre 3.2% 21 0.7% 1 3.1% 2 1.7% 2 0.0% 0 9.3% 6 2.7% 4 5.8% 6Lichfield City Centre 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Long Eaton Town Centre 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 5.4% 35 5.6% 4 8.4% 6 4.2% 5 0.0% 0 1.9% 1 5.2% 7 10.6% 10Nottingham City Centre 1.9% 12 8.7% 7 0.8% 1 3.6% 4 0.8% 1 0.5% 0 0.0% 0 0.0% 0Shepshed Town Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 0.7% 4 0.0% 0 0.0% 0 0.8% 1 1.6% 1 0.0% 0 0.0% 0 2.5% 2Tamworth Town Centre 2.3% 15 0.0% 0 0.0% 0 1.4% 2 5.1% 3 6.0% 4 4.2% 6 0.0% 0Castle Marina Retail Park,

Castle Bridge Road,Nottingham (Bensons forBeds, Harveys, Pets at Home)

0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Centrum East Retail Park,Wellington Road,Burton-on-Trent(Carpetright, Currys PCWorld, Dreams)

0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.6% 2 0.0% 0 0.0% 0 1.0% 1


4.3% 28 0.0% 0 5.1% 4 1.4% 2 0.6% 0 3.0% 2 9.2% 13 7.1% 7


0.2% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 4 0.0% 0 0.8% 1 0.8% 1 0.0% 0 0.6% 0 0.0% 0 2.4% 2

St George's Retail Park, StGeorge's Way, Leicester(Aldi, Currys PC World,Wickes)

0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 1.1% 2 0.8% 1


1.5% 10 0.0% 0 0.0% 0 5.2% 6 3.6% 2 0.5% 0 0.8% 1 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.6% 1 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0


0.3% 2 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 7.2% 46 10.3% 8 3.0% 2 12.5% 15 9.6% 6 12.2% 8 2.3% 3 3.4% 3Currys PC World, Axletree

Way, Wednesbury0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.6% 0 0.0% 0 0.0% 0










Q15 Where does your household do most of its shopping for other kinds of electric goods such as TV / Hi-Fi and computers, this caninclude retail parks and the internet as well as town / district / city centres?


4.7% 33 0.0% 0 5.2% 4 8.9% 12 2.3% 2 2.5% 2 9.2% 13 0.0% 0

Atherstone Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Beaumont Leys District

Centre0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1


Centre1.8% 13 1.1% 1 0.5% 0 5.8% 8 4.9% 4 0.0% 0 0.0% 0 0.0% 0


0.5% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 4.7% 33 0.0% 0 4.7% 4 0.5% 1 2.3% 2 6.7% 5 11.4% 16 5.6% 6Coventry City Centre 0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 5 0.0% 0Derby City Centre 1.4% 10 7.6% 7 1.5% 1 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0Ibstock Town Centre 2.3% 16 0.0% 0 1.6% 1 2.2% 3 1.6% 1 5.1% 4 2.9% 4 2.5% 3Leicester City Centre 6.2% 44 1.5% 1 4.5% 4 3.5% 5 5.8% 4 10.0% 7 7.6% 11 11.0% 11Lichfield City Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Long Eaton Town Centre 1.0% 7 7.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 6.9% 48 11.4% 10 10.4% 9 2.4% 3 0.7% 1 0.6% 0 10.6% 15 9.5% 10Measham Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Melbourne Town Centre 0.2% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 1.3% 9 7.4% 7 0.5% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1Swadlincote Town Centre 1.6% 12 0.0% 0 1.0% 1 5.9% 8 0.5% 0 0.0% 0 0.0% 0 2.3% 2Tamworth Town Centre 2.7% 19 0.0% 0 1.1% 1 7.9% 11 5.7% 4 1.2% 1 0.8% 1 0.9% 1Castle Marina Retail Park,


0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 7 0.0% 0 0.0% 0 0.0% 0 7.8% 6 0.0% 0 0.0% 0 0.9% 1


10.8% 76 0.9% 1 12.1% 10 9.4% 13 0.5% 0 14.6% 11 19.3% 28 12.9% 13


0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 4 2.0% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.8% 20 4.9% 4 1.7% 1 0.7% 1 0.0% 0 3.8% 3 0.0% 0 9.5% 10


0.2% 2 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.7% 1


2.5% 18 0.0% 0 0.0% 0 7.2% 10 9.7% 7 0.0% 0 0.6% 1 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0


0.8% 5 0.9% 1 3.2% 3 0.0% 0 0.0% 0 0.6% 0 1.1% 2 0.0% 0

Wyvern Retail Park, WyvernWay, Chaddesden, Derby

0.4% 3 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





(Homebase, Next Home,Sainsbury's)

Internet / mail order 29.6% 208 22.1% 20 40.0% 34 22.9% 31 40.6% 30 45.2% 33 20.5% 29 30.3% 32Brook Park, Gaddesby Lane,

Rearsby0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0


0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Corby Town Centre 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Durham City Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Madford Retail Park,

Foregate Street, Stafford0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Stevenage Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0Tesco Extra, Resolution



shopping)10.6% 74 20.1% 18 3.7% 3 19.7% 26 8.1% 6 6.4% 5 6.9% 10 6.0% 6






Q16 Where else does your household do most of its shopping for other kinds of electric goods such as TV / Hi-Fi and computers? [MR]Those who buy other kinds of electric goods at Q15:


1.4% 9 0.8% 1 1.0% 1 3.9% 4 0.0% 0 3.4% 2 0.6% 1 0.0% 0


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1


Centre0.7% 4 0.0% 0 2.0% 2 2.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 1.9% 12 0.0% 0 4.8% 4 1.2% 1 0.0% 0 3.0% 2 0.0% 0 4.9% 5Derby City Centre 1.5% 9 1.6% 1 4.1% 3 2.4% 3 1.1% 1 2.0% 1 0.0% 0 0.0% 0Ibstock Town Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.7% 1 1.2% 2 1.1% 1Leicester City Centre 4.3% 27 0.0% 0 5.0% 4 4.8% 5 0.0% 0 8.1% 6 4.2% 6 6.6% 6Lichfield City Centre 0.3% 2 0.0% 0 0.0% 0 1.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0Long Eaton Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 4.2% 26 3.3% 2 7.7% 6 2.4% 3 0.0% 0 1.7% 1 1.5% 2 12.0% 12Nottingham City Centre 2.9% 18 8.8% 6 0.0% 0 7.8% 8 2.6% 2 0.0% 0 1.5% 2 0.0% 0Sheffield City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Shepshed Town Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 2.3% 14 0.0% 0 3.3% 3 4.7% 5 3.4% 2 0.6% 0 2.8% 4 0.0% 0Thurmaston District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1Castle Marina Retail Park,


0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0


3.9% 25 1.1% 1 2.5% 2 0.0% 0 0.0% 0 3.9% 3 7.9% 10 8.9% 9


0.3% 2 1.6% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.4% 9 6.0% 4 0.5% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 4 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0


0.8% 5 0.0% 0 0.5% 0 1.8% 2 2.7% 2 0.0% 0 0.6% 1 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.8% 1


0.3% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 8.8% 55 3.6% 3 3.5% 3 9.5% 10 11.1% 7 5.2% 4 11.7% 16 13.3% 13Milton Keynes Town Centre 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Extra, Resolution


(Don't know / varies) 2.0% 13 2.6% 2 3.9% 3 0.6% 1 2.2% 1 0.5% 0 1.2% 2 3.6% 3





(Nowhere else) 61.5% 386 63.7% 46 62.0% 51 58.8% 63 73.2% 49 70.2% 48 63.4% 84 45.9% 45Weighted base: 628 72 82 108 67 68 133 98Sample: 625 81 93 84 89 94 89 95





Q17 Where does your household do most of its shopping for furniture, soft furnishings and floor-coverings, this can include retail parks andthe internet as well as town / district / city centres?

Anstey Village Centre 0.6% 4 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 2 1.7% 2Ashby-de-la-Zouch Town

Centre5.1% 36 0.0% 0 1.3% 1 20.7% 28 2.0% 1 4.6% 3 0.8% 1 1.2% 1


Centre2.0% 14 0.0% 0 0.0% 0 3.0% 4 11.6% 8 0.9% 1 0.0% 0 0.9% 1


0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Castle Gresley VillageCentre

0.5% 3 0.0% 0 0.5% 0 0.5% 1 1.5% 1 0.4% 0 0.6% 1 0.0% 0

Church Gresley VillageCentre

0.5% 4 0.0% 0 0.0% 0 0.5% 1 0.7% 1 0.0% 0 1.1% 2 0.7% 1

Coalville Town Centre 11.4% 80 0.0% 0 15.2% 13 1.7% 2 7.4% 5 18.0% 13 22.7% 32 13.2% 14Derby City Centre 2.1% 15 10.4% 9 6.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ibstock Town Centre 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 6 0.0% 0 0.0% 0Leicester City Centre 4.5% 31 0.0% 0 3.4% 3 1.6% 2 1.8% 1 8.9% 6 9.5% 14 4.7% 5Long Eaton Town Centre 0.5% 4 4.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 5.5% 39 13.4% 12 8.0% 7 0.7% 1 0.5% 0 3.1% 2 5.9% 8 7.6% 8Measham Village Centre 2.6% 18 0.0% 0 0.0% 0 4.6% 6 4.5% 3 5.6% 4 1.9% 3 1.7% 2Nottingham City Centre 2.2% 15 4.0% 4 1.1% 1 4.6% 6 0.0% 0 0.6% 0 1.9% 3 1.4% 1Nuneaton Town Centre 0.2% 1 0.6% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 3.3% 23 0.0% 0 3.3% 3 8.1% 11 5.5% 4 3.6% 3 1.2% 2 0.9% 1Tamworth Town Centre 2.0% 14 0.0% 0 0.5% 0 7.1% 9 5.6% 4 0.0% 0 0.0% 0 0.0% 0Thurmaston District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0Castle Marina Retail Park,


0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0


5.9% 41 2.0% 2 2.9% 2 2.8% 4 1.3% 1 6.9% 5 12.4% 18 9.3% 10


2.0% 14 3.1% 3 0.0% 0 1.9% 3 0.7% 1 3.6% 3 1.1% 2 3.9% 4


0.3% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0


1.5% 11 0.6% 1 1.3% 1 0.0% 0 0.0% 0 2.3% 2 3.2% 5 2.5% 3

Riverside Retail Park,Electric Avenue,Nottingham (B&Q, Next,Topshop)

0.6% 4 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.1% 8 0.0% 0 0.0% 0 3.8% 5 2.5% 2 0.0% 0 0.6% 1 0.0% 0


0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0


0.9% 6 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.9% 1


0.3% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Internet / mail order 13.6% 96 14.9% 14 16.4% 14 6.3% 8 23.2% 17 11.7% 8 11.7% 17 16.9% 18B&Q, Jubilee Drive, Belton

Road, Loughborough0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0


0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Durham City Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gallagher Shopping Park,

Axletree Way,Wednesbury

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Kidderminster Town Centre 0.3% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Matlock Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Newhall Town Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Ravenstone Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0(Don't know / varies) 9.5% 66 4.8% 4 17.8% 15 7.8% 10 13.5% 10 8.5% 6 4.5% 6 13.4% 14(Don't do this type of

shopping)18.6% 131 33.2% 30 16.9% 14 20.4% 27 14.1% 10 10.9% 8 14.7% 21 18.9% 20






Q18 Where else does your household do most of its shopping for furniture, soft furnishings and floor-coverings? [MR]Those who buy furniture, soft furnishings and floor-coverings at Q17


Centre1.2% 7 0.0% 0 1.8% 1 4.0% 4 1.1% 1 0.7% 0 0.0% 0 0.0% 0


Centre0.4% 3 1.3% 1 0.0% 0 0.9% 1 0.6% 0 0.7% 0 0.0% 0 0.0% 0


0.6% 3 3.4% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Castle Gresley VillageCentre

1.1% 6 0.0% 0 0.0% 0 3.9% 4 2.8% 2 0.5% 0 0.0% 0 0.0% 0


0.3% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Coalville Town Centre 4.0% 23 0.0% 0 8.0% 6 0.6% 1 0.6% 0 4.2% 3 6.7% 8 6.4% 5Coventry City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Derby City Centre 2.5% 15 9.0% 5 3.9% 3 2.1% 2 3.0% 2 3.5% 2 0.0% 0 0.0% 0Ibstock Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 3.7% 21 0.9% 1 8.4% 6 0.0% 0 2.8% 2 8.2% 5 3.6% 4 4.1% 3Long Eaton Town Centre 0.1% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 3.4% 19 3.0% 2 2.9% 2 0.0% 0 0.9% 1 5.7% 4 4.1% 5 7.6% 6Measham Village Centre 2.1% 12 0.0% 0 0.0% 0 0.9% 1 5.7% 4 1.4% 1 4.2% 5 1.8% 2Melbourne Town Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 2.5% 14 13.6% 8 1.2% 1 0.0% 0 6.6% 4 0.0% 0 0.7% 1 0.0% 0Swadlincote Town Centre 2.7% 15 0.0% 0 0.0% 0 7.9% 8 6.8% 4 0.5% 0 0.0% 0 2.9% 2Tamworth Town Centre 1.6% 9 0.0% 0 0.0% 0 2.1% 2 2.6% 2 3.3% 2 0.7% 1 2.9% 2Fosse Shopping Park, Fosse


2.9% 16 0.0% 0 1.8% 1 0.0% 0 0.9% 1 4.5% 3 3.6% 4 8.6% 7


1.3% 7 3.0% 2 0.0% 0 0.0% 0 5.1% 3 2.2% 1 0.0% 0 0.9% 1


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.7% 1 0.0% 0


0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 2.9% 2


0.5% 3 0.0% 0 0.9% 1 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0


0.2% 1 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 4.1% 24 5.6% 3 6.7% 5 2.4% 3 2.6% 2 9.5% 6 2.5% 3 2.4% 2Belton Village Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Long Whatton Village

Centre0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ratby Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0Ravenstone Village Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sutton Coldfield Town

Centre0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wheatbridge Retail Park,Wheathbridge Road,Chesterfield

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0






Q19 Where does your household do most of its shopping for DIY / hardware and garden items, this can include retail parks and the internetas well as town / district / city centres ?


Centre15.6% 110 0.0% 0 21.0% 18 36.9% 49 26.0% 19 15.4% 11 6.4% 9 3.0% 3

Atherstone Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0Burton-on-Trent Town

Centre2.1% 15 0.0% 0 4.2% 4 5.5% 7 5.5% 4 0.0% 0 0.0% 0 0.0% 0


0.5% 3 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0

Coalville Town Centre 11.4% 80 0.0% 0 15.9% 13 0.5% 1 1.3% 1 15.5% 11 22.2% 32 21.4% 22Coventry City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0Derby City Centre 4.2% 30 16.8% 15 3.6% 3 8.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hinckley Town Centre 0.4% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.6% 0 0.6% 1 0.7% 1Ibstock Town Centre 2.2% 16 0.0% 0 0.5% 0 0.0% 0 0.5% 0 13.5% 10 3.6% 5 0.0% 0Leicester City Centre 1.7% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 5 2.0% 3 4.2% 4Long Eaton Town Centre 0.5% 4 4.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 12.6% 88 13.4% 12 27.8% 24 2.2% 3 0.0% 0 0.8% 1 27.2% 39 9.8% 10Measham Village Centre 1.2% 9 0.0% 0 0.0% 0 0.0% 0 11.3% 8 0.6% 0 0.0% 0 0.0% 0Melbourne Town Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 0.7% 5 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1Nuneaton Town Centre 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 2.8% 19 0.0% 0 0.0% 0 8.4% 11 10.7% 8 0.4% 0 0.0% 0 0.0% 0Tamworth Town Centre 1.0% 7 0.0% 0 0.5% 0 3.6% 5 2.0% 1 0.0% 0 0.0% 0 0.0% 0Woodville Village Centre 0.4% 3 0.0% 0 0.0% 0 1.2% 2 1.0% 1 0.4% 0 0.0% 0 0.0% 0Centrum East Retail Park,

Wellington Road,Burton-on-Trent(Carpetright, Currys PCWorld, Dreams)

0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0

Cross Street Retail Park,Cross Street, Long Eaton(Aldi, Farmfoods, Just forPets)

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.5% 2


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0


0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.2% 15 2.6% 2 0.0% 0 0.0% 0 0.5% 0 5.0% 4 0.6% 1 7.6% 8

Riverside Retail Park,Electric Avenue,Nottingham (B&Q, Next,Topshop)

0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Peter's Retail Park,Lichfield Street,Burton-on-Trent (Dunelm,Halfords, Pets at Home)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0


0.5% 4 0.0% 0 0.0% 0 0.0% 0 5.0% 4 0.0% 0 0.0% 0 0.0% 0

Whitwick Retail Park, 0.9% 7 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.6% 2 1.1% 2 2.3% 2





Whitwick Road, Coalville(Peacocks, Ponden Mill,Sports Direct)


5.0% 35 16.1% 15 0.0% 0 0.0% 0 3.1% 2 3.3% 2 4.2% 6 9.7% 10


0.7% 5 5.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0



B&Q, Wellington Road,Derby

0.5% 4 4.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Garden King Garden Centre,Park Road, Newhall

0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Ivanhoe Business Park,Ashby-de-la-Zouch

0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.4% 0 0.0% 0 0.0% 0

Newton Regis Garden Store,Newton Lane, NewtonRegis

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Planters Garden Centre,Woodlands Farm, TrinityRoad, Tamworth

0.6% 4 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Screwfix, ThornboroughRoad, Coalville

0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 2 2.5% 4 0.7% 1

Sunnyside Garden Centre,Leicester Road, Ibstock

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.5% 1


0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0

The Garden Warehouse,Gallows Lane, Measham

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Ticknall Village Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wickes, Nottingham Road

Industrial Estate,Ashby-de-la-Zouch

2.5% 17 0.0% 0 2.2% 2 0.7% 1 9.2% 7 9.0% 7 0.8% 1 0.0% 0

Wyevale Garden Centre,Ashby Road, Stapleton

0.4% 3 0.0% 0 0.5% 0 2.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0


shopping)11.5% 81 18.4% 17 7.6% 6 14.7% 20 7.6% 6 11.1% 8 8.4% 12 11.7% 12






Q20 Where else does your household do most of its shopping for DIY / hardware and garden items? [MR]Those who buy DIY / hardware and garden items at Q19:


Centre11.2% 69 0.0% 0 12.4% 10 22.0% 25 15.3% 10 9.2% 6 8.2% 11 8.3% 8

Burton-on-Trent TownCentre

2.3% 14 1.4% 1 0.0% 0 8.1% 9 3.6% 2 0.5% 0 0.0% 0 1.1% 1


0.3% 2 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 9.0% 56 0.0% 0 12.2% 10 0.0% 0 2.2% 1 9.0% 6 22.5% 29 10.2% 9Derby City Centre 1.4% 9 4.0% 3 2.1% 2 1.1% 1 0.6% 0 2.2% 1 0.9% 1 0.0% 0Hinckley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0Ibstock Town Centre 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 3 0.0% 0 2.7% 3Leicester City Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 1.8% 2 1.1% 1Long Eaton Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 7.7% 48 7.7% 6 13.1% 10 4.0% 5 0.0% 0 1.1% 1 14.1% 18 8.8% 8Measham Village Centre 0.8% 5 0.0% 0 0.6% 0 0.0% 0 5.7% 4 0.0% 0 0.0% 0 0.8% 1Moira Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 1.4% 9 6.0% 4 0.0% 0 3.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 1.5% 10 0.0% 0 2.2% 2 3.7% 4 4.8% 3 0.5% 0 0.0% 0 0.0% 0Tamworth Town Centre 1.9% 12 0.0% 0 0.0% 0 3.6% 4 3.4% 2 2.9% 2 2.9% 4 0.0% 0Cross Street Retail Park,

Cross Street, Long Eaton(Aldi, Farmfoods, Just forPets)

0.3% 2 1.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1


0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 3 0.8% 1 0.8% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.4% 1


0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0


0.5% 3 0.0% 0 0.0% 0 0.0% 0 4.9% 3 0.0% 0 0.0% 0 0.0% 0


0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 1.2% 2 0.0% 0


2.2% 14 7.8% 6 0.0% 0 0.0% 0 0.0% 0 2.2% 1 2.9% 4 3.2% 3


0.2% 1 0.8% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0



B&Q, Wellington Road,Derby

0.7% 4 2.9% 2 0.0% 0 0.0% 0 1.2% 1 2.2% 1 0.0% 0 0.0% 0

Ivanhoe Business Park,Ashby-de-la-Zouch

0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.5% 0 0.0% 0 0.0% 0

Newton Regis Garden Store,Newton Lane, NewtonRegis

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0

Planters Garden Centre,Woodlands Farm, Trinity

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 1.2% 2 0.0% 0





Road, TamworthScrewfix, Jubilee Drive,

Loughborough0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0

Stapleton Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0Sunnyside Garden Centre,

Leicester Road, Ibstock0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.6% 1 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0

Wickes, Belton Road,Loughborough

0.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1

Wickes, Nottingham RoadIndustrial Estate,Ashby-de-la-Zouch

1.6% 10 0.0% 0 4.3% 3 0.8% 1 6.3% 4 0.0% 0 0.0% 0 1.6% 1

Wyevale Garden Centre,Ashby Road, Stapleton

0.5% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0






Q21 Where does your household do most of its shopping for health, beauty and chemist items, this can include retail parks and the internetas well as town / district / city centres ?


Centre23.7% 166 3.8% 3 24.8% 21 72.4% 97 38.6% 28 15.5% 11 0.0% 0 5.2% 5


0.8% 6 0.0% 0 0.0% 0 3.1% 4 0.7% 1 0.0% 0 0.6% 1 0.0% 0


4.5% 32 34.8% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 25.4% 178 0.0% 0 22.9% 19 0.0% 0 1.7% 1 23.4% 17 61.3% 87 51.0% 53Derby City Centre 1.4% 10 8.6% 8 0.5% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0Hugglescote Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.6% 1 0.5% 1Ibstock Town Centre 3.4% 24 0.0% 0 0.0% 0 0.0% 0 3.3% 2 25.6% 19 1.9% 3 0.0% 0Kegworth Village Centre 2.3% 16 17.2% 16 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 2.5% 18 0.0% 0 0.5% 0 4.1% 5 0.0% 0 4.9% 4 5.1% 7 0.9% 1Long Eaton Town Centre 0.6% 4 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 2.8% 20 6.5% 6 5.6% 5 0.0% 0 0.0% 0 3.2% 2 0.8% 1 5.3% 6Measham Village Centre 2.5% 17 0.0% 0 0.0% 0 0.0% 0 23.6% 17 0.0% 0 0.0% 0 0.0% 0Melbourne Town Centre 0.2% 2 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 0.3% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nuneaton Town Centre 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shepshed Town Centre 0.1% 1 0.6% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 2.2% 15 0.0% 0 0.0% 0 4.5% 6 12.4% 9 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0Whitwick Village Centre 2.0% 14 0.0% 0 5.4% 5 0.0% 0 0.0% 0 0.0% 0 1.4% 2 7.0% 7Woodville Village Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Fosse Shopping Park, Fosse


1.7% 12 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 8 2.6% 3


0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0


0.9% 6 0.0% 0 1.7% 1 0.0% 0 0.0% 0 1.9% 1 1.1% 2 1.7% 2


0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 2 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 5.4% 38 6.2% 6 7.5% 6 3.2% 4 4.2% 3 6.0% 4 5.9% 8 5.8% 6Belton Village Centre 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Extra, Resolution



shopping)10.0% 70 11.1% 10 15.0% 13 7.2% 10 7.9% 6 7.9% 6 10.5% 15 10.6% 11






Q22 Where else does your household do most of its shopping for health, beauty and chemist items? [MR]Those who buy health, beauty and chemist items at Q21:


Centre6.1% 39 1.3% 1 6.0% 4 8.4% 10 17.3% 12 5.9% 4 2.8% 4 4.1% 4


1.3% 8 0.0% 0 0.9% 1 2.4% 3 5.7% 4 0.0% 0 0.7% 1 0.0% 0


1.2% 8 8.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1

Coalville Town Centre 3.6% 23 0.0% 0 5.6% 4 0.0% 0 2.6% 2 9.4% 6 5.1% 6 4.5% 4Derby City Centre 1.8% 12 10.4% 8 0.9% 1 1.0% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0Hinckley Town Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 3.0% 4 0.0% 0Hugglescote Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0Ibstock Town Centre 1.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.4% 7 0.7% 1 0.0% 0Kegworth Village Centre 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 2.0% 12 1.0% 1 1.8% 1 1.0% 1 0.0% 0 1.9% 1 4.7% 6 1.9% 2Long Eaton Town Centre 0.9% 6 4.6% 4 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1Loughborough Town Centre 5.3% 34 12.7% 10 8.9% 6 0.0% 0 0.0% 0 3.2% 2 4.9% 6 9.2% 9Measham Village Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 6.4% 4 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 0.9% 6 1.7% 1 0.0% 0 3.4% 4 0.0% 0 0.6% 0 0.0% 0 0.0% 0Shepshed Town Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 2.5% 16 1.3% 1 0.9% 1 7.3% 9 7.4% 5 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 1.3% 8 0.0% 0 0.0% 0 1.3% 2 4.0% 3 0.0% 0 3.0% 4 0.0% 0Whitwick Village Centre 1.0% 6 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 6Woodville Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0Cross Street Retail Park,

Cross Street, Long Eaton(Aldi, Farmfoods, Just forPets)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1


2.1% 13 0.0% 0 3.7% 3 0.0% 0 0.0% 0 5.4% 4 3.7% 5 2.4% 2


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1


1.0% 6 0.0% 0 0.9% 1 4.1% 5 0.8% 1 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0


0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 3.1% 20 3.6% 3 1.1% 1 6.4% 8 2.4% 2 7.7% 5 0.9% 1 0.0% 0Sainsbury's, Civic Way,

Swadlincote0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 0.0% 0


0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.8% 1 3.0% 2 0.0% 0 1.1% 1






Q23 Where does your household do most of its shopping for books, CDs, toys and gifts, this can include retail parks and the internet as wellas town / district / city centres ?


6.4% 45 0.0% 0 5.2% 4 21.1% 28 5.9% 4 5.9% 4 2.7% 4 0.0% 0


Centre1.0% 7 0.0% 0 0.0% 0 1.5% 2 3.3% 2 1.9% 1 0.6% 1 0.0% 0


1.2% 8 8.5% 8 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 7.5% 53 0.0% 0 2.0% 2 1.0% 1 2.0% 1 2.2% 2 26.7% 38 8.2% 9Derby City Centre 1.1% 8 5.1% 5 2.0% 2 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0Hinckley Town Centre 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.8% 1 0.9% 1Ibstock Town Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 4.4% 31 0.0% 0 6.1% 5 2.3% 3 2.4% 2 9.2% 7 6.2% 9 5.0% 5Lichfield City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0Long Eaton Town Centre 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 4.4% 31 14.0% 13 5.9% 5 0.9% 1 0.0% 0 3.3% 2 2.0% 3 6.6% 7Nottingham City Centre 0.5% 4 2.6% 2 0.7% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nuneaton Town Centre 0.5% 4 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.6% 0 0.0% 0 0.0% 0Shepshed Town Centre 0.3% 2 0.6% 1 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 1.0% 7 1.1% 1 1.0% 1 2.9% 4 1.8% 1 0.4% 0 0.0% 0 0.0% 0Tamworth Town Centre 0.4% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.4% 0 0.0% 0 0.0% 0Fosse Shopping Park, Fosse


1.3% 9 0.0% 0 7.1% 6 0.0% 0 0.0% 0 0.0% 0 0.6% 1 2.2% 2


1.1% 8 0.0% 0 0.0% 0 1.4% 2 5.3% 4 2.6% 2 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0


0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 42.5% 298 35.8% 32 40.2% 34 44.8% 60 44.4% 33 52.3% 38 40.6% 58 41.7% 43Buckingham Town Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Long Whatton Village

Centre0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.2% 8 0.0% 0 0.5% 0 0.0% 0 6.2% 5 3.1% 2 0.8% 1 0.0% 0

Whitby Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 2.6% 18 0.0% 0 5.4% 5 3.6% 5 2.3% 2 0.0% 0 2.3% 3 3.4% 3(Don't do this type of

shopping)21.2% 149 29.1% 26 21.8% 19 17.5% 23 17.1% 13 15.1% 11 16.7% 24 32.0% 33






Q24 Where else does your household do most of its shopping for other non-food items such as books, CDs, toys and gifts? [MR]Those who buy other non-food items at Q23:


6.6% 36 0.9% 1 5.5% 4 19.1% 21 5.3% 3 4.8% 3 2.7% 3 2.4% 2

Atherstone Town Centre 0.2% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Beaumont Leys District

Centre0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0


2.3% 13 0.0% 0 0.9% 1 4.7% 5 6.5% 4 0.5% 0 1.0% 1 1.8% 1


0.1% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 2.6% 14 0.0% 0 1.3% 1 0.6% 1 0.0% 0 7.5% 5 3.0% 4 6.3% 4Coventry City Centre 1.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 4.3% 5 0.8% 1Derby City Centre 3.1% 17 8.1% 5 7.8% 5 3.9% 4 4.4% 3 0.0% 0 0.0% 0 0.0% 0Hinckley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.8% 1Ibstock Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Leicester City Centre 3.5% 19 1.2% 1 3.2% 2 1.5% 2 1.8% 1 6.0% 4 3.6% 4 8.1% 6Lichfield City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0Long Eaton Town Centre 0.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 5.2% 29 6.9% 4 6.9% 5 1.1% 1 0.0% 0 0.7% 0 8.0% 10 12.0% 8Measham Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.7% 0 0.0% 0 0.0% 0Nottingham City Centre 0.5% 3 0.9% 1 0.7% 0 0.0% 0 0.0% 0 0.7% 0 1.3% 2 0.0% 0Swadlincote Town Centre 0.4% 2 0.0% 0 0.0% 0 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 0.8% 5 0.0% 0 0.0% 0 0.6% 1 4.4% 3 0.7% 0 0.7% 1 0.0% 0York City Centre 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Fosse Shopping Park, Fosse


0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 1.0% 1 2.1% 2


1.4% 8 0.0% 0 0.0% 0 2.3% 3 5.3% 3 3.1% 2 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0

Internet / mail order 8.2% 45 11.4% 7 5.6% 4 7.3% 8 5.9% 4 10.2% 6 12.0% 14 2.8% 2Abroad 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Airport Retail Park, London

Road, Coventry0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 5 0.0% 0

Brierley Hill Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury's, Civic Way,

Swadlincote0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Harborough Road,Oadby

0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


Q25 Which of the following town centres has your household visited for shopping in the last 12 months? [MR/PR]

Ashby-de-la-Zouch 70.4% 495 22.3% 20 76.4% 65 92.8% 124 93.2% 68 83.8% 61 64.8% 92 61.2% 64Coalville 61.1% 429 10.6% 10 59.6% 51 43.2% 58 55.2% 40 84.7% 61 85.7% 122 83.3% 87Measham 13.1% 92 0.0% 0 2.4% 2 15.1% 20 65.0% 48 13.9% 10 4.9% 7 4.6% 5Castle Donington 13.6% 95 57.9% 52 13.5% 12 6.0% 8 10.1% 7 5.3% 4 4.2% 6 5.8% 6Ibstock 18.1% 127 0.0% 0 2.8% 2 8.7% 12 22.9% 17 62.3% 45 30.2% 43 7.9% 8Kegworth 5.4% 38 36.1% 33 1.3% 1 0.5% 1 3.1% 2 0.4% 0 0.0% 0 0.9% 1(None of these) 6.7% 47 23.1% 21 2.0% 2 2.0% 3 4.3% 3 2.5% 2 4.2% 6 10.8% 11Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100





Q26 What does your household like about shopping in Ashby-de-la-Zouch? [MR]Those who have visited Ashby-de-la-Zouch in the last 12 months at Q25:

Cheap car parking 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0Close to friends / relatives 1.2% 6 0.0% 0 3.1% 2 0.6% 1 0.0% 0 0.7% 0 1.7% 2 2.3% 1Close to home 30.2% 150 8.3% 2 18.3% 12 68.4% 85 43.3% 30 22.3% 14 5.1% 5 5.1% 3Close to work / en route to

work1.8% 9 0.0% 0 3.1% 2 0.0% 0 6.3% 4 1.6% 1 1.7% 2 0.0% 0

Easy to get to by bus 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Easy to get to by car 1.4% 7 0.0% 0 0.0% 0 1.6% 2 0.0% 0 4.0% 2 0.0% 0 3.8% 2Familiar / know where

everything is3.2% 16 0.0% 0 0.7% 0 2.5% 3 4.0% 3 5.3% 3 1.7% 2 7.3% 5

Feels safe 0.7% 3 0.0% 0 0.0% 0 0.6% 1 2.9% 2 1.2% 1 0.0% 0 0.0% 0Good amount of car parking 0.9% 5 2.8% 1 0.0% 0 0.0% 0 5.1% 4 1.0% 1 0.0% 0 0.0% 0Good bus services 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0Good cafés / restaurants 2.8% 14 6.6% 1 5.5% 4 1.3% 2 4.0% 3 3.7% 2 0.9% 1 2.7% 2Good choice of clothing

shops1.2% 6 0.0% 0 0.7% 0 1.6% 2 0.0% 0 1.2% 1 1.8% 2 2.0% 1

Good choice of discount /value shops

0.8% 4 2.8% 1 0.7% 0 0.0% 0 2.6% 2 0.7% 0 0.0% 0 0.8% 1

Good choice of shops ingeneral

14.0% 69 19.2% 4 18.3% 12 6.1% 8 9.4% 6 17.6% 11 17.8% 16 19.8% 13

Good choice of supermarkets 4.7% 23 0.0% 0 2.8% 2 6.0% 7 2.2% 1 3.5% 2 7.6% 7 5.3% 3Good disabled access 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0Good for financial services

(e.g. banks / buildingsocieties)

2.2% 11 19.8% 4 0.7% 0 0.0% 0 1.9% 1 2.3% 1 2.2% 2 2.4% 2

Good layout / shops closetogether

5.4% 27 5.1% 1 0.7% 0 4.9% 6 1.6% 1 12.8% 8 8.5% 8 3.8% 2

Good market 1.4% 7 0.0% 0 2.0% 1 0.0% 0 1.9% 1 0.0% 0 4.0% 4 1.2% 1Good quality of shops 3.9% 19 0.0% 0 2.3% 2 5.2% 6 3.7% 3 3.1% 2 6.4% 6 1.5% 1Good range of independent

shops7.2% 35 7.9% 2 23.4% 15 2.3% 3 4.7% 3 6.8% 4 4.7% 4 6.3% 4

I can get everything I needthere

2.7% 13 17.0% 3 0.7% 0 1.9% 2 3.1% 2 4.9% 3 0.9% 1 1.5% 1

Nice atmosphere / friendlypeople

9.5% 47 13.0% 3 10.4% 7 7.7% 10 9.0% 6 12.6% 8 11.4% 11 5.9% 4

Nice place to visit 10.0% 50 7.9% 2 2.6% 2 2.3% 3 19.1% 13 4.5% 3 15.0% 14 21.6% 14Parking - it's easy to find a

space0.9% 5 0.0% 0 4.8% 3 0.0% 0 0.6% 0 0.0% 0 0.0% 0 1.5% 1

Quiet / not busy 1.0% 5 0.0% 0 3.1% 2 0.0% 0 2.4% 2 0.5% 0 1.3% 1 0.0% 0Well maintained and clean 2.4% 12 17.0% 3 0.0% 0 0.6% 1 0.0% 0 7.9% 5 1.3% 1 2.7% 2(Don’t know) 3.8% 19 0.0% 0 3.1% 2 0.0% 0 1.6% 1 3.1% 2 5.3% 5 14.0% 9(Don't like anything) 10.8% 53 18.6% 4 9.5% 6 11.7% 15 7.6% 5 6.5% 4 12.0% 11 13.6% 9Convenient for school run 0.2% 1 3.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good choice / quality of

personal services (e.g.hairdressers, nail bar etc.)

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Good choice of charity shops 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0Good choice of leisure

facilities1.3% 7 0.0% 0 0.7% 0 0.0% 0 0.0% 0 3.1% 2 4.1% 4 0.8% 1

Good for window shopping /browsing

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Good pubs / bars 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0Old-fashioned / traditional

appearance1.2% 6 5.1% 1 2.5% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 2 2.7% 2

Part of an overall day out 0.1% 1 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Supporting local shops 0.5% 2 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 495 20 65 124 68 61 92 64Sample: 477 22 70 95 91 79 62 58





Q27 What does your household dislike about shopping in Ashby-de-la-Zouch? [MR]Those who have visited Ashby-de-la-Zouch in the last 12 months at Q25:

Hard to get to by car 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 1.7% 2 0.0% 0Hard to get to by train 0.2% 1 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lack of key national anchor

shops0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.7% 0 0.0% 0 1.5% 1

Lack of pedestrianised areas 0.5% 2 0.0% 0 1.0% 1 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0Lack of security / don't feel

safe1.1% 6 0.0% 0 0.0% 0 0.8% 1 4.4% 3 0.0% 0 1.7% 2 0.0% 0

Needs an update / revamp 1.5% 7 0.0% 0 0.0% 0 4.4% 5 0.0% 0 3.1% 2 0.0% 0 0.0% 0Not attractive / poor

environment0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0

Not enough / poor qualitycafés / restaurants

0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0

Not enough / poor qualitypublic toilets

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Not enough / poor qualityseating areas

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1

Not enough car parking 2.5% 13 2.8% 1 0.0% 0 1.1% 1 1.8% 1 1.7% 1 5.5% 5 5.0% 3Not enough food

supermarkets1.1% 6 0.0% 0 0.0% 0 0.0% 0 4.5% 3 1.5% 1 1.7% 2 0.0% 0

Not enough independentshops

3.9% 19 0.0% 0 5.5% 4 1.6% 2 11.6% 8 4.3% 3 0.0% 0 5.0% 3

Opening hours not longenough

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Parking - expensive parking 6.3% 31 0.0% 0 4.3% 3 9.7% 12 11.1% 8 6.1% 4 2.5% 2 3.8% 2Parking - no free parking 3.3% 16 0.0% 0 0.0% 0 4.9% 6 7.6% 5 6.8% 4 0.0% 0 1.2% 1Parking - not enough spaces

available9.7% 48 3.9% 1 9.1% 6 15.0% 19 6.7% 5 15.0% 9 6.8% 6 3.9% 3

Poor disabled access 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0Too busy / noisy 1.0% 5 0.0% 0 1.0% 1 1.9% 2 1.4% 1 0.5% 0 0.9% 1 0.0% 0Too many betting shops 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0Too many charity shops 6.9% 34 0.0% 0 2.2% 1 19.3% 24 4.3% 3 5.0% 3 0.9% 1 2.7% 2Too many discount / value

shops0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Too many empty shops 2.1% 10 0.0% 0 4.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5 3.8% 2Too many national multiple

shops0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Traffic congestion 1.5% 7 0.0% 0 4.1% 3 0.8% 1 0.8% 1 0.9% 1 1.7% 2 1.5% 1No Primark store 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 0.0% 0Not enough clothes / shoe

shops3.2% 16 5.1% 1 2.3% 2 7.3% 9 0.0% 0 0.0% 0 2.2% 2 3.8% 2

Not enough quality shops 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Not enough shops in general 1.8% 9 2.8% 1 1.4% 1 0.6% 1 0.6% 0 1.2% 1 1.7% 2 6.7% 4Prefer to shop elsewhere 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too far from home 0.4% 2 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too hilly 0.4% 2 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0Too many cafés / restaurants 0.9% 5 0.0% 0 0.0% 0 0.6% 1 4.2% 3 0.7% 0 0.0% 0 1.2% 1Too many clothes shops 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.5% 0 0.0% 0 0.0% 0Too many estate agents 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many expensive shops 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many hairdressers / nail

bars0.8% 4 0.0% 0 0.0% 0 3.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Too many shops of one type 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0Too small 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0(Don’t know) 2.0% 10 0.0% 0 0.0% 0 0.6% 1 0.8% 1 1.4% 1 5.0% 5 4.8% 3(Don't dislike anything) 57.7% 285 80.4% 16 64.9% 42 44.9% 56 56.6% 39 54.4% 33 63.4% 59 63.9% 41Weighted base: 495 20 65 124 68 61 92 64Sample: 477 22 70 95 91 79 62 58





Q28 What does your household like about shopping in Coalville? [MR]Those who have visited Coalville in the last 12 months at Q25:

Cheap car parking 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0Close to friends / relatives 0.6% 3 0.0% 0 0.0% 0 1.2% 1 1.0% 0 0.0% 0 1.4% 2 0.0% 0Close to home 27.3% 117 43.7% 4 31.4% 16 14.4% 8 10.1% 4 34.1% 21 26.9% 33 35.4% 31Close to work / en route to

work0.6% 2 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0

Easy to get to by car 1.0% 4 0.0% 0 0.0% 0 0.0% 0 4.4% 2 0.0% 0 0.0% 0 2.8% 2Familiar / know where

everything is1.0% 4 5.8% 1 0.9% 0 2.2% 1 0.0% 0 0.0% 0 0.7% 1 1.2% 1

Feels safe 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 1.1% 1Good amount of car parking 3.2% 14 0.0% 0 0.0% 0 0.0% 0 8.4% 3 10.4% 6 3.1% 4 0.0% 0Good bus services 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0Good cafés / restaurants 0.5% 2 0.0% 0 0.0% 0 1.2% 1 1.0% 0 0.0% 0 1.0% 1 0.0% 0Good choice of clothing

shops0.1% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0


1.9% 8 0.0% 0 4.9% 2 2.4% 1 2.3% 1 1.2% 1 1.6% 2 0.9% 1


8.4% 36 11.6% 1 1.8% 1 17.9% 10 10.7% 4 16.2% 10 5.6% 7 3.2% 3

Good choice of supermarkets 3.5% 15 19.7% 2 4.1% 2 5.5% 3 8.4% 3 4.5% 3 0.7% 1 0.9% 1Good disabled access 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Good for financial services


0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 3 0.7% 1 0.0% 0

Good layout / shops closetogether

3.6% 15 0.0% 0 1.8% 1 3.4% 2 1.3% 1 0.5% 0 9.6% 12 0.0% 0


shops1.7% 7 0.0% 0 1.6% 1 2.8% 2 1.3% 1 0.0% 0 1.6% 2 2.8% 2


1.0% 4 0.0% 0 5.4% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1


0.5% 2 5.8% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.0% 1 0.0% 0


space1.4% 6 0.0% 0 1.2% 1 2.4% 1 2.3% 1 2.3% 1 1.0% 1 0.9% 1

Pedestrianised streets / areas 0.1% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0Quiet / not busy 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 4 0.0% 0(Don’t know) 1.9% 8 0.0% 0 0.0% 0 0.0% 0 10.6% 4 0.5% 0 1.3% 2 2.1% 2(Don't like anything) 45.0% 193 21.4% 2 50.9% 26 50.0% 29 46.2% 19 36.1% 22 45.2% 55 46.3% 40Convenient for school run 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0Free car parking 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 3 0.0% 0 0.0% 0Has a Home Bargains store 1.3% 5 0.0% 0 0.9% 0 0.0% 0 0.0% 0 1.4% 1 0.7% 1 3.8% 3Old-fashioned / traditional

appearance0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0






Q29 What does your household dislike about shopping in Coalville? [MR]Those who have visited Coalville in the last 12 months at Q25:

Hard to get to by bus 0.2% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hard to get to by car 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0Lack of key national anchor

shops2.8% 12 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 12.9% 11


environment7.9% 34 10.7% 1 7.9% 4 12.7% 7 14.2% 6 5.7% 3 3.5% 4 9.1% 8


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0

Not enough / poor qualitypublic toilets

0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0


supermarkets7.0% 30 0.0% 0 0.9% 0 0.0% 0 6.3% 3 7.2% 4 5.7% 7 18.1% 16


18.0% 77 0.0% 0 18.2% 9 1.6% 1 13.1% 5 15.1% 9 21.7% 27 29.9% 26


available1.6% 7 0.0% 0 0.0% 0 3.5% 2 5.0% 2 1.9% 1 1.3% 2 0.0% 0

Poor atmosphere / unfriendlypeople

6.5% 28 0.0% 0 13.6% 7 17.3% 10 3.6% 1 5.0% 3 5.4% 7 0.0% 0

Poor layout / shops too farapart

1.1% 5 0.0% 0 0.0% 0 1.2% 1 1.3% 1 0.0% 0 1.9% 2 1.1% 1

Poor market 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1Too many betting shops 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 3Too many charity shops 7.9% 34 0.0% 0 10.4% 5 0.0% 0 1.0% 0 6.1% 4 11.4% 14 12.1% 11Too many discount / value

shops0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0

Too many empty shops 21.9% 94 10.7% 1 22.6% 11 13.9% 8 3.6% 1 12.9% 8 36.4% 44 22.7% 20Traffic congestion 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.8% 2Dirty streets / unclean 0.7% 3 0.0% 0 0.0% 0 0.0% 0 5.9% 2 0.0% 0 0.0% 0 0.6% 1General dislike of the town 0.2% 1 5.8% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0Lack of leisure facilities (e.g.

cinema, theatre etc.)0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1

No Primark store 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 3.8% 3Not enough clothes / shoe

shops1.2% 5 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 1.9% 2 2.3% 2

Not enough facilities /activities for children

0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0

Not enoughfamily-orientated facilities

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0

Not enough outdoor shops 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0Not enough quality shops 1.3% 6 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 3 0.9% 1Not enough shops in general 7.9% 34 0.0% 0 8.8% 4 1.2% 1 1.3% 1 19.9% 12 4.9% 6 11.3% 10Poor indoor shopping centre 0.2% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Prefer to shop elsewhere 0.3% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shop rents / rates too high 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1Too far from home 0.1% 1 5.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many banks 0.5% 2 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0Too many cafés / restaurants 0.4% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Too many clothes shops 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 1.4% 2 0.0% 0Too many fast food /

takeaway restaurants0.1% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Too many independent shops 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0Too many shops of one type 0.8% 3 0.0% 0 0.0% 0 0.0% 0 4.4% 2 0.0% 0 1.4% 2 0.0% 0(Don’t know) 2.2% 9 0.0% 0 0.0% 0 7.2% 4 9.8% 4 0.0% 0 0.0% 0 1.5% 1(Don't dislike anything) 27.1% 116 66.9% 6 23.9% 12 39.1% 23 42.7% 17 28.1% 17 19.2% 24 19.6% 17Weighted base: 429 10 51 58 40 61 122 87Sample: 420 10 62 46 49 80 89 84





Q30 What does your household like about shopping in Measham? [MR]Those who have visited Measham in the last 12 months at Q25:

Close to friends / relatives 8.2% 7 0.0% 0 0.0% 0 37.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0Close to home 43.6% 40 0.0% 0 0.0% 0 12.5% 3 77.7% 37 4.2% 0 0.0% 0 0.0% 0Close to work / en route to

work4.9% 5 0.0% 0 0.0% 0 6.2% 1 0.0% 0 32.5% 3 0.0% 0 0.0% 0


everything is0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0

Feels safe 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0Good cafés / restaurants 1.4% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 5.6% 1 0.0% 0 0.0% 0Good choice of clothing

shops0.7% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.9% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 1 5.6% 1 0.0% 0 0.0% 0

Good choice of supermarkets 4.8% 4 0.0% 0 0.0% 0 0.0% 0 6.2% 3 13.8% 1 0.0% 0 0.0% 0Good for financial services


0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0


shops3.9% 4 0.0% 0 0.0% 0 0.0% 0 4.2% 2 0.0% 0 12.0% 1 15.6% 1


1.2% 1 0.0% 0 0.0% 0 3.4% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0


7.7% 7 0.0% 0 0.0% 0 12.5% 3 4.8% 2 0.0% 0 22.0% 2 15.6% 1

Nice place to visit 3.4% 3 0.0% 0 0.0% 0 0.0% 0 6.5% 3 0.0% 0 0.0% 0 0.0% 0Quiet / not busy 1.0% 1 0.0% 0 0.0% 0 4.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't like anything) 20.3% 19 0.0% 0 0.0% 0 13.5% 3 9.8% 5 35.2% 4 66.0% 5 63.8% 3Has a good garden centre 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.7% 1Old-fashioned / traditional

appearance2.8% 3 0.0% 0 100.0% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0






Q31 What does your household dislike about shopping in Measham? [MR]Those who have visited Measham in the last 12 months at Q25:

Lack of security / don't feelsafe

1.3% 1 0.0% 0 0.0% 0 3.4% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0


environment1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0


0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0

Not enough foodsupermarkets

4.0% 4 0.0% 0 0.0% 0 0.0% 0 7.6% 4 0.0% 0 0.0% 0 0.0% 0


8.9% 8 0.0% 0 0.0% 0 0.0% 0 9.1% 4 0.0% 0 54.0% 4 0.0% 0

Opening hours not longenough

0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0


available4.6% 4 0.0% 0 0.0% 0 3.4% 1 6.8% 3 3.1% 0 0.0% 0 0.0% 0


1.8% 2 0.0% 0 0.0% 0 8.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Canal restorations taking toolong

1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Dirty streets / unclean 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0Not enough clothes / shoe

shops0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Not enough shops in general 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0Parking restrictions are not

enforced1.9% 2 0.0% 0 0.0% 0 0.0% 0 3.7% 2 0.0% 0 0.0% 0 0.0% 0

Poor indoor shopping centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Too many cafés / restaurants 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Too many hairdressers / nail

bars0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0

Too many shops of one type 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Too small 0.7% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 2.2% 2 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 11.2% 1(Don't dislike anything) 70.0% 64 0.0% 0 100.0% 2 78.4% 16 61.2% 29 97.0% 10 46.0% 3 88.8% 4Weighted base: 92 0 2 20 48 10 7 5Sample: 109 0 1 19 66 13 4 6





Q32 What does your household like about shopping in Castle Donington? [MR]Those who have visited Castle Doningtton in the last 12 months at Q25:

Close to friends / relatives 1.3% 1 0.0% 0 0.0% 0 15.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Close to home 36.0% 34 60.8% 32 20.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Close to work / en route to

work2.0% 2 1.5% 1 5.4% 1 0.0% 0 7.3% 1 0.0% 0 0.0% 0 0.0% 0


everything is1.7% 2 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Good amount of car parking 1.8% 2 0.0% 0 0.0% 0 0.0% 0 23.7% 2 0.0% 0 0.0% 0 0.0% 0Good cafés / restaurants 1.6% 2 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good choice of shops in

general12.3% 12 10.8% 6 0.0% 0 11.8% 1 0.0% 0 0.0% 0 86.0% 5 0.0% 0

Good choice of supermarkets 1.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good layout / shops close

together0.9% 1 0.0% 0 7.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


shops10.9% 10 10.0% 5 16.5% 2 31.3% 3 9.7% 1 0.0% 0 0.0% 0 0.0% 0


2.2% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


4.7% 4 2.0% 1 17.6% 2 8.5% 1 0.0% 0 0.0% 0 0.0% 0 12.4% 1

Nice place to visit 1.5% 1 0.0% 0 5.4% 1 0.0% 0 0.0% 0 0.0% 0 14.1% 1 0.0% 0Number of large format

shops0.8% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 4.5% 4 0.0% 0 0.0% 0 0.0% 0 32.1% 2 49.0% 2 0.0% 0 0.0% 0(Don't like anything) 19.2% 18 15.9% 8 0.0% 0 8.5% 1 27.2% 2 51.0% 2 0.0% 0 87.6% 5Good choice / quality of


1.9% 2 2.6% 1 3.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Good choice of leisurefacilities

1.8% 2 0.0% 0 0.0% 0 0.0% 0 23.7% 2 0.0% 0 0.0% 0 0.0% 0

Good pubs / bars 2.9% 3 0.0% 0 23.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 95 52 12 8 7 4 6 6Sample: 102 64 13 8 8 3 2 4





Q33 What does your household dislike about shopping in Castle Donington? [MR]Those who have visited Castle Doningtton in the last 12 months at Q25:

Hard to get to by train 1.1% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lack of key national anchor

shops0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Not enough car parking 2.3% 2 2.6% 1 7.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Not enough financial

services (e.g. banks /building societies)

3.6% 3 6.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.8% 3 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


12.8% 12 20.8% 11 0.0% 0 15.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


available7.4% 7 9.8% 5 0.0% 0 11.8% 1 12.6% 1 0.0% 0 0.0% 0 0.0% 0

Too many charity shops 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many discount / value

shops0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Traffic congestion 1.5% 1 0.0% 0 12.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Noise pollution (e.g.

aeroplanes overhead)1.3% 1 0.0% 0 0.0% 0 15.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Not enough clothes / shoeshops

4.2% 4 7.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Not enough shops in general 1.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too far from home 5.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 86.0% 5 0.0% 0Too many cafés / restaurants 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many estate agents 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many fast food /


Too many shops of one type 4.5% 4 6.5% 3 7.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 4.9% 5 3.5% 2 3.9% 0 0.0% 0 7.3% 1 49.0% 2 0.0% 0 0.0% 0(Don't dislike anything) 53.4% 51 45.0% 24 69.2% 8 56.9% 5 80.1% 6 51.0% 2 14.1% 1 100.0% 6Weighted base: 95 52 12 8 7 4 6 6Sample: 102 64 13 8 8 3 2 4





Q34 What does your household like about shopping in Ibstock? [MR]Those who have visited Ibstock in the last 12 months at Q25:

Close to home 34.7% 44 0.0% 0 18.5% 0 10.8% 1 44.3% 7 62.6% 28 15.7% 7 0.0% 0Close to work / en route to

work2.9% 4 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.9% 0 6.3% 3 0.0% 0

Familiar / know whereeverything is

2.7% 3 0.0% 0 25.8% 1 0.0% 0 0.0% 0 2.7% 1 3.6% 2 0.0% 0

Feels safe 0.7% 1 0.0% 0 25.8% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0Good amount of car parking 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0Good cafés / restaurants 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 6.5% 1Good choice of clothing

shops1.1% 1 0.0% 0 0.0% 0 5.9% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0


1.0% 1 0.0% 0 0.0% 0 0.0% 0 7.5% 1 0.0% 0 0.0% 0 0.0% 0


3.8% 5 0.0% 0 18.5% 0 16.7% 2 4.3% 1 3.9% 2 0.0% 0 0.0% 0

Good choice of supermarkets 3.1% 4 0.0% 0 0.0% 0 0.0% 0 12.8% 2 0.7% 0 3.6% 2 0.0% 0Good for financial services


0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0


shops10.5% 13 0.0% 0 0.0% 0 44.1% 5 3.2% 1 10.1% 5 3.6% 2 19.6% 2


5.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 11.8% 5 9.1% 1


space1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1 1.9% 1 0.0% 0

(Don’t know) 3.6% 5 0.0% 0 0.0% 0 0.0% 0 17.4% 3 1.9% 1 0.0% 0 9.1% 1(Don't like anything) 15.9% 20 0.0% 0 18.5% 0 11.7% 1 11.6% 2 11.5% 5 15.7% 7 55.7% 5Free car parking 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 2 0.0% 0 0.0% 0Good choice / quality of


0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0

Good garden centre 1.9% 2 0.0% 0 0.0% 0 10.8% 1 0.0% 0 0.7% 0 1.9% 1 0.0% 0Has a Co-op supermarket 13.2% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 36.6% 16 0.0% 0Has a good garden centre 0.8% 1 0.0% 0 18.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 1Has a petrol station 0.4% 1 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0Old-fashioned / traditional

appearance3.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.8% 4 0.0% 0






Q35 What does your household dislike about shopping in Ibstock? [MR]Those who have visited Ibstock in the last 12 months at Q25:

Lack of key national anchorshops

3.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 4 0.0% 0 0.0% 0


environment0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0


5.2% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 3.6% 2 40.0% 3


14.0% 18 0.0% 0 0.0% 0 16.7% 2 4.6% 1 22.0% 10 2.7% 1 49.1% 4

Parking - no free parking 0.3% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 0 0.0% 0 0.0% 0 0.0% 0Parking - not enough spaces

available1.8% 2 0.0% 0 0.0% 0 0.0% 0 5.5% 1 3.1% 1 0.0% 0 0.0% 0


0.3% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 0 0.0% 0 0.0% 0 0.0% 0

Too many empty shops 3.4% 4 0.0% 0 0.0% 0 0.0% 0 2.3% 0 5.0% 2 3.9% 2 0.0% 0Lack of leisure facilities (e.g.

cinema, theatre etc.)0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0

Not enough shops in general 3.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 3 3.6% 2 0.0% 0Too many cafés / restaurants 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0Too many expensive shops 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0Too many fast food /


Too many shops of one type 1.5% 2 0.0% 0 0.0% 0 0.0% 0 3.2% 1 3.1% 1 0.0% 0 0.0% 0(Don’t know) 2.9% 4 0.0% 0 0.0% 0 0.0% 0 9.8% 2 1.6% 1 0.0% 0 15.6% 1(Don't dislike anything) 66.3% 84 0.0% 0 100.0% 2 83.3% 10 74.5% 13 44.7% 20 86.3% 37 28.7% 2Weighted base: 127 0 2 12 17 45 43 8Sample: 140 0 5 9 21 67 29 9

Q36 What does your household like about shopping in Kegworth? [MR]Those who have visited Kegworth in the last 12 months at Q25:

Close to home 47.1% 18 49.4% 16 0.0% 0 0.0% 0 76.5% 2 0.0% 0 0.0% 0 0.0% 0Close to work / en route to

work6.2% 2 5.5% 2 0.0% 0 0.0% 0 23.5% 1 0.0% 0 0.0% 0 0.0% 0

Familiar / know whereeverything is

1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Good cafés / restaurants 13.6% 5 10.5% 3 0.0% 0 0.0% 0 76.5% 2 0.0% 0 0.0% 0 0.0% 0Good choice of shops in

general1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Good range of independentshops

6.2% 2 7.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.1% 1

Nice place to visit 5.8% 2 4.9% 2 58.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't like anything) 24.6% 9 24.2% 8 41.8% 0 100.1% 1 0.0% 0 100.1% 0 0.0% 0 0.0% 0Has a Co-op supermarket 2.7% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 38 33 1 1 2 0 0 1Sample: 43 36 2 1 2 1 0 1





Q37 What does your household dislike about shopping in Kegworth? [MR]Those who have visited Kegworth in the last 12 months at Q25:

Not attractive / poorenvironment

1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


supermarkets2.0% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


7.6% 3 8.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Parking - not enough spacesavailable

10.6% 4 12.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Too busy / noisy 1.8% 1 0.0% 0 0.0% 0 100.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many empty shops 2.9% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many national multiple

shops5.4% 2 6.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Traffic congestion 10.4% 4 12.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Not enough shops in general 13.2% 5 15.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Parking restrictions are not

enforced2.7% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Too many roadworks 2.0% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many shops of one type 1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't dislike anything) 49.3% 19 43.1% 14 100.0% 1 0.0% 0 100.0% 2 100.1% 0 0.0% 0 100.1% 1Weighted base: 38 33 1 1 2 0 0 1Sample: 43 36 2 1 2 1 0 1

Q38 Does you or your household do any of the following leisure activities? [MR/PR]

Cinema 49.9% 350 33.4% 30 41.6% 35 49.7% 67 51.7% 38 56.1% 41 56.9% 81 56.1% 58Theatre 25.5% 179 22.7% 21 18.9% 16 24.4% 33 28.6% 21 30.8% 22 19.5% 28 37.4% 39Pub / bar 51.8% 364 54.4% 49 51.5% 44 51.1% 68 53.7% 39 48.3% 35 60.2% 86 40.4% 42Restaurant / cafés 70.2% 493 55.0% 50 68.4% 58 66.1% 88 81.4% 60 83.4% 60 78.3% 112 62.0% 65Nightclub 7.2% 51 1.7% 2 3.1% 3 10.0% 13 6.3% 5 11.7% 8 9.5% 14 6.3% 7Bingo 4.8% 33 2.1% 2 3.1% 3 1.2% 2 3.5% 3 6.4% 5 12.6% 18 2.0% 2Health & fitness club 27.7% 194 24.6% 22 25.6% 22 26.4% 35 34.2% 25 22.1% 16 26.2% 37 34.9% 36Ten-pin bowling 13.1% 92 4.0% 4 8.6% 7 8.4% 11 13.7% 10 22.6% 16 19.2% 27 15.6% 16Museum 20.1% 141 20.3% 18 15.2% 13 18.9% 25 32.6% 24 14.7% 11 20.2% 29 20.3% 21Art gallery 8.8% 62 10.0% 9 9.3% 8 11.5% 15 13.4% 10 6.7% 5 2.2% 3 11.1% 12Ice rink 5.2% 37 2.9% 3 4.8% 4 5.2% 7 4.6% 3 10.6% 8 2.6% 4 7.7% 8Trampoline centre 16.3% 114 5.5% 5 18.8% 16 18.7% 25 20.1% 15 21.7% 16 18.9% 27 10.3% 11(None of these) 13.0% 91 20.9% 19 16.3% 14 10.7% 14 7.1% 5 5.9% 4 8.0% 11 21.9% 23Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100

Q39 Where did you or a member of your family last visit the cinema?Those who visit the cinema at Q38:

Bardon Village Centre 0.1% 0 0.0% 0 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Birmingham City Centre 1.2% 4 0.0% 0 0.0% 0 6.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0Burton-on-Trent Town

Centre7.4% 26 3.4% 1 2.3% 1 18.8% 12 8.2% 3 10.3% 4 2.9% 2 3.4% 2

Coalville Town Centre 0.7% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2 0.0% 0Coventry City Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 1.4% 1 0.0% 0 0.0% 0Derby City Centre 6.5% 23 47.3% 14 20.0% 7 0.0% 0 0.0% 0 1.1% 0 1.0% 1 0.0% 0Leicester City Centre 19.9% 70 1.9% 1 7.1% 3 1.0% 1 10.9% 4 25.6% 10 41.6% 34 30.3% 18London (Central / West End) 0.1% 0 0.0% 0 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Loughborough Town Centre 31.8% 111 34.3% 10 50.1% 18 4.3% 3 1.4% 1 33.6% 14 44.9% 36 51.0% 30Nottingham City Centre 1.0% 4 9.7% 3 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nuneaton Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 0.0% 0Sheffield City Centre 2.1% 7 0.0% 0 0.0% 0 6.3% 4 0.0% 0 0.0% 0 0.0% 0 5.6% 3Swadlincote Town Centre 23.7% 83 0.0% 0 6.6% 2 59.0% 39 67.2% 25 15.4% 6 5.7% 5 8.5% 5Swannington Village Centre 1.0% 4 0.0% 0 0.0% 0 0.0% 0 4.6% 2 4.6% 2 0.0% 0 0.0% 0Tamworth Town Centre 2.3% 8 0.0% 0 7.7% 3 0.0% 0 6.2% 2 7.0% 3 0.0% 0 0.0% 0Bath City Centre 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Milton Keynes Town Centre 0.3% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tiverton Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1(Don't know / can't

remember)1.0% 3 0.0% 0 1.8% 1 1.9% 1 0.0% 0 0.0% 0 1.9% 2 0.0% 0






Q40 Where did you or a member of your family last visit the Theatre?Those who visit the theatre at Q38:


1.9% 3 0.0% 0 0.0% 0 8.0% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1

Birmingham City Centre 7.9% 14 0.0% 0 3.9% 1 7.9% 3 43.9% 9 1.4% 0 0.0% 0 3.8% 1Coalville Town Centre 1.7% 3 0.0% 0 2.8% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 2 1.4% 1Coventry City Centre 1.2% 2 0.0% 0 0.0% 0 0.0% 0 7.9% 2 2.5% 1 0.0% 0 0.0% 0Derby City Centre 2.8% 5 14.1% 3 6.6% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 0.0% 0Hinckley Town Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1Leicester City Centre 33.3% 60 5.0% 1 20.3% 3 15.1% 5 18.0% 4 58.1% 13 38.7% 11 59.0% 23Lichfield City Centre 1.9% 3 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 6.2% 2London (Central / West End) 13.1% 23 10.1% 2 0.0% 0 28.5% 9 7.0% 1 9.7% 2 23.3% 6 5.2% 2Loughborough Town Centre 10.3% 19 15.1% 3 34.5% 6 0.0% 0 0.0% 0 16.6% 4 6.0% 2 11.5% 4Nottingham City Centre 13.4% 24 50.2% 10 15.5% 2 10.0% 3 12.8% 3 9.8% 2 0.0% 0 7.7% 3Buxton Town Centre 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 0.0% 0Leeds City Centre 0.3% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Manchester City Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0North Kilworth Village

Centre0.3% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Stratford-upon-Avon TownCentre

0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

(Don't know / can'tremember)

10.1% 18 0.0% 0 16.4% 3 27.6% 9 0.0% 0 1.9% 0 19.2% 5 1.9% 1






Q41 Where did you or a member of your family last visit a pub / bar?Those who visit for pubs / bars at Q38:

Appleby Magna VillageCentre

0.5% 2 0.0% 0 0.0% 0 1.0% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0


22.6% 82 0.0% 0 18.7% 8 71.4% 49 13.8% 5 22.6% 8 5.1% 4 17.6% 7

Bardon Village Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0Belton Village Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Birmingham City Centre 0.5% 2 0.0% 0 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 0.0% 0Blackfordby Village Centre 0.4% 2 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Breedon-on-the-Hill Village

Centre0.5% 2 1.1% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.6% 2 0.0% 0 0.0% 0 0.0% 0 5.9% 2 0.0% 0 0.0% 0 0.0% 0


5.5% 20 34.9% 17 6.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.9% 0 0.0% 0 0.0% 0

Coalville Town Centre 18.2% 66 0.0% 0 6.7% 3 1.0% 1 6.3% 2 17.3% 6 49.4% 42 27.4% 12Coleorton Village Centre 1.2% 4 0.0% 0 5.9% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1Coventry City Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0Derby City Centre 1.9% 7 8.2% 4 1.4% 1 1.8% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Diseworth Village Centre 0.3% 1 1.6% 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Donisthorpe Village Centre 0.9% 3 0.0% 0 0.0% 0 0.0% 0 8.2% 3 0.0% 0 0.0% 0 0.0% 0Heather Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1Ibstock Town Centre 1.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.0% 7 0.0% 0 0.0% 0Kegworth Village Centre 1.6% 6 12.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 6.0% 22 1.6% 1 7.1% 3 0.0% 0 4.5% 2 7.9% 3 11.2% 10 8.8% 4Lichfield City Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0London (Central / West End) 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0Long Whatton Village

Centre0.8% 3 5.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Loughborough Town Centre 7.8% 28 7.3% 4 9.2% 4 0.0% 0 0.0% 0 0.0% 0 15.7% 14 17.1% 7Lount Village Centre 0.5% 2 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0Market Bosworth Town

Centre0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.0% 1 0.0% 0

Markfield Village Centre 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 1.0% 1 0.0% 0Measham Village Centre 1.9% 7 0.0% 0 0.0% 0 0.0% 0 14.1% 6 4.0% 1 0.0% 0 0.0% 0Melbourne Town Centre 1.5% 6 0.0% 0 1.4% 1 6.1% 4 0.0% 0 0.0% 0 0.0% 0 1.8% 1Moira Village Centre 0.4% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 1.9% 7 1.6% 1 4.6% 2 6.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nuneaton Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0Packington Village Centre 0.8% 3 0.0% 0 0.0% 0 1.0% 1 4.6% 2 1.2% 0 0.0% 0 0.0% 0Ravenstone Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0Shardlow Village Centre 1.1% 4 8.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sheffield City Centre 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 2 0.0% 0 0.0% 0Shepshed Town Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swadlincote Town Centre 0.9% 3 0.0% 0 1.9% 1 1.4% 1 2.4% 1 0.0% 0 0.0% 0 1.8% 1Swannington Village Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0Thringstone Village Centre 1.5% 5 0.0% 0 12.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Whitwick Village Centre 2.5% 9 0.0% 0 8.2% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 11.0% 5Abroad 0.7% 3 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Aston-on-Trent Village

Centre0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadway Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0Chilcote Village Centre 0.3% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Copt Oak Local Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Donington-le-Heath Village

Centre0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

East Leake Village Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Edinburgh City Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gelsmoor Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1Hemington Village Centre 1.1% 4 8.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ingleby Village Centre 0.3% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nailstone Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0Newton Burgoland Local

Centre0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.9% 0 0.0% 0 0.0% 0

Osbaston Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0Oxford City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0Repton Village Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snarestone Village Centre 1.0% 4 0.0% 0 0.0% 0 0.0% 0 9.6% 4 0.0% 0 0.0% 0 0.0% 0Southport Town Centre 0.3% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Walton-on-Trent VillageCentre

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Wilson Local Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Woodhouse Eaves Village

Centre0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1

Woodhouses Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1(Don't know / can't

remember)6.0% 22 0.0% 0 1.0% 0 1.0% 1 14.9% 6 8.0% 3 10.5% 9 7.2% 3






Q42 Where did you or a member of your family last visit a restaurant / café?Those who visit for restaurants at Q38:

Appleby Magna VillageCentre

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.5% 0 0.0% 0 0.0% 0


24.5% 121 0.0% 0 19.6% 11 62.0% 55 28.7% 17 35.7% 22 10.6% 12 6.1% 4

Bardon Village Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.8% 1Birmingham City Centre 0.6% 3 2.1% 1 0.0% 0 0.0% 0 3.0% 2 0.5% 0 0.0% 0 0.0% 0Blackfordby Village Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0Breedon-on-the-Hill Village

Centre0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 5 0.0% 0 0.0% 0 2.6% 2 4.3% 3 0.0% 0 0.0% 0 0.0% 0


2.1% 11 21.2% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 15.6% 77 0.0% 0 12.7% 7 0.0% 0 0.0% 0 12.5% 8 35.2% 39 35.3% 23Coleorton Village Centre 2.0% 10 0.0% 0 2.9% 2 3.0% 3 0.0% 0 1.4% 1 2.1% 2 3.5% 2Coventry City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0Derby City Centre 3.7% 18 12.8% 6 2.9% 2 0.8% 1 0.0% 0 0.0% 0 5.6% 6 5.3% 3Diseworth Village Centre 0.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Heather Village Centre 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hinckley Town Centre 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 4 0.0% 0Ibstock Town Centre 2.3% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.5% 9 1.4% 2 1.5% 1Kegworth Village Centre 1.0% 5 8.6% 4 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 6.7% 33 3.8% 2 2.9% 2 0.0% 0 6.9% 4 4.0% 2 16.4% 18 7.1% 5Lichfield City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0London (Central / West End) 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Long Whatton Village

Centre0.9% 4 5.9% 3 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1

Loughborough Town Centre 7.9% 39 8.9% 4 15.1% 9 0.0% 0 0.0% 0 4.9% 3 10.6% 12 16.6% 11Lount Village Centre 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0Market Bosworth Town

Centre0.4% 2 0.0% 0 0.8% 0 0.0% 0 0.9% 1 2.0% 1 0.0% 0 0.0% 0

Markfield Village Centre 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 4 2.0% 1Measham Village Centre 2.0% 10 0.0% 0 0.0% 0 4.7% 4 8.4% 5 0.0% 0 0.7% 1 0.0% 0Melbourne Town Centre 0.4% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1Nottingham City Centre 3.0% 15 5.4% 3 7.0% 4 6.6% 6 0.9% 1 3.1% 2 0.0% 0 0.0% 0Nuneaton Town Centre 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Oakthorpe Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0Packington Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0Shardlow Village Centre 0.3% 2 3.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sheffield City Centre 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 1.2% 1Shepshed Town Centre 0.8% 4 0.0% 0 0.8% 0 0.0% 0 0.9% 1 0.0% 0 1.8% 2 1.2% 1Swadlincote Town Centre 1.3% 7 0.0% 0 0.8% 0 3.3% 3 4.6% 3 0.0% 0 0.0% 0 0.8% 1Swannington Village Centre 0.6% 3 0.0% 0 1.4% 1 0.0% 0 0.7% 0 0.0% 0 1.4% 2 0.0% 0Tamworth Town Centre 0.7% 3 0.0% 0 0.0% 0 0.0% 0 3.7% 2 0.0% 0 1.0% 1 0.0% 0Thringstone Village Centre 1.2% 6 0.0% 0 5.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2Whitwick Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1Woodville Village Centre 0.6% 3 0.0% 0 0.8% 0 1.4% 1 0.7% 0 0.0% 0 0.0% 0 1.2% 1Abroad 1.0% 5 7.3% 4 0.8% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0Alton Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Appleby Parva Local Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0Bath City Centre 0.2% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Belper Town Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Boundary Local Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0Broadway Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Clawton Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1Copt Oak Local Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1Draycott-in-the-Clay Village

Centre0.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Edinburgh City Centre 0.1% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gelsmoor Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1Griffydam Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0Hartshorme Village Centre 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hoby Local Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ingleby Village Centre 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kirby Muxloe Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0Leeds City Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lount Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Mountsorrel Village Centre 0.1% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Newbold Local Centre 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Newtown Linford Village

Centre0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Osbaston Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0Oxford City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0Peggs Green Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0Redditch Town Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0Repton Village Centre 1.8% 9 0.0% 0 5.5% 3 6.1% 5 0.0% 0 0.7% 0 0.0% 0 0.0% 0Rowsley Village Centre 0.1% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Solihull Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Southampton City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1Twycross Village Centre 0.9% 4 0.0% 0 0.0% 0 0.0% 0 4.5% 3 0.0% 0 1.4% 2 0.0% 0Uxbridge Town Centre 0.8% 4 0.0% 0 0.0% 0 4.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0Walton-on-Trent Village

Centre0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.7% 1 0.0% 0

Wilson Local Centre 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Woodhouses Village Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1(Don't know / can't

remember)6.7% 33 10.7% 5 8.4% 5 1.1% 1 14.5% 9 10.6% 6 3.5% 4 4.3% 3


Q43 Where did you or a member of your family last visit a nightclub?Those who visit for nightclubs at Q38:


23.9% 12 0.0% 0 100.0% 3 0.0% 0 11.8% 1 22.2% 2 28.0% 4 50.0% 3

Coalville Town Centre 13.6% 7 0.0% 0 0.0% 0 0.0% 0 38.2% 2 0.0% 0 37.9% 5 0.0% 0Derby City Centre 11.7% 6 0.0% 0 0.0% 0 31.2% 4 38.2% 2 0.0% 0 0.0% 0 0.0% 0Ibstock Town Centre 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 0 0.0% 0 0.0% 0Leicester City Centre 12.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.2% 2 28.0% 4 0.0% 0Loughborough Town Centre 8.9% 5 0.0% 0 0.0% 0 9.4% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 3Nottingham City Centre 11.1% 6 0.0% 0 0.0% 0 28.2% 4 0.0% 0 22.2% 2 0.0% 0 0.0% 0Sheffield City Centre 3.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 0.0% 0Abroad 3.2% 2 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 1 0.0% 0Leeds City Centre 8.2% 4 0.0% 0 0.0% 0 31.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / can't

remember)2.6% 1 50.0% 1 0.0% 0 0.0% 0 11.8% 1 0.0% 0 0.0% 0 0.0% 0


Q44 Where did you or a member of your family last go to play bingo?Those who visit for Bingo at Q38:


15.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.5% 5 0.0% 0


2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 1 0.0% 0

Coalville Town Centre 45.6% 15 0.0% 0 0.0% 0 0.0% 0 69.3% 2 59.6% 3 54.0% 10 48.0% 1Derby City Centre 3.5% 1 41.0% 1 0.0% 0 0.0% 0 15.4% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 8.8% 3 0.0% 0 23.5% 1 0.0% 0 0.0% 0 0.0% 0 12.9% 2 0.0% 0Loughborough Town Centre 12.2% 4 29.5% 1 76.5% 2 58.1% 1 0.0% 0 0.0% 0 0.0% 0 26.0% 1Measham Village Centre 1.2% 0 0.0% 0 0.0% 0 0.0% 0 15.4% 0 0.0% 0 0.0% 0 0.0% 0Moira Village Centre 2.0% 1 0.0% 0 0.0% 0 41.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swannington Village Centre 1.7% 1 29.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / can't

remember)7.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 40.4% 2 0.0% 0 26.0% 1






Q45 Where did you or a member of your family last go to a healthclub?Those who visit healthclubs at Q38:


26.5% 51 0.0% 0 6.7% 1 63.1% 22 57.3% 14 37.6% 6 6.4% 2 13.8% 5

Bardon Village Centre 2.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.2% 5 2.0% 1Breedon-on-the-Hill Village

Centre1.2% 2 0.0% 0 2.1% 0 5.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.7% 3 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 2


5.4% 11 47.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 14.3% 28 0.0% 0 4.9% 1 1.9% 1 0.0% 0 5.3% 1 30.4% 11 38.0% 14Derby City Centre 1.9% 4 13.9% 3 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Diseworth Village Centre 0.5% 1 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Heather Village Centre 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 1 0.0% 0 0.0% 0Hinckley Town Centre 0.9% 2 0.0% 0 0.0% 0 0.0% 0 7.0% 2 0.0% 0 0.0% 0 0.0% 0Hugglescote Village Centre 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0Ibstock Town Centre 0.5% 1 0.0% 0 2.1% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0Kegworth Village Centre 1.6% 3 14.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 2.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 2 6.7% 2Lichfield City Centre 0.5% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Long Eaton Town Centre 1.4% 3 8.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1Loughborough Town Centre 5.2% 10 8.1% 2 17.5% 4 0.0% 0 0.0% 0 14.4% 2 2.2% 1 3.5% 1Markfield Village Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1Measham Village Centre 2.6% 5 0.0% 0 4.9% 1 0.0% 0 12.7% 3 4.6% 1 0.0% 0 0.0% 0Nottingham City Centre 0.7% 1 3.5% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Oakthorpe Village Centre 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 0 0.0% 0 0.0% 0Swadlincote Town Centre 4.0% 8 0.0% 0 0.0% 0 20.5% 7 2.2% 1 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 1.8% 3 0.0% 0 0.0% 0 0.0% 0 13.8% 3 0.0% 0 0.0% 0 0.0% 0Whitwick Village Centre 14.1% 27 0.0% 0 32.8% 7 0.0% 0 0.0% 0 8.7% 1 31.4% 12 19.7% 7Hermitage Village Centre 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1Wilson Local Centre 0.8% 2 0.0% 0 7.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / can't

remember)7.3% 14 0.0% 0 16.4% 4 3.6% 1 7.0% 2 14.4% 2 10.1% 4 4.1% 1


Q46 Where did you or a member of your family last go for ten-pin bowling?Those who visit for ten-pin bowling at Q38:


2.2% 2 0.0% 0 27.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Coalville Town Centre 5.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.6% 5 0.0% 0Derby City Centre 8.5% 8 21.5% 1 8.5% 1 45.8% 5 5.4% 1 0.0% 0 0.0% 0 4.6% 1Leicester City Centre 62.6% 58 0.0% 0 55.3% 4 37.3% 4 17.6% 2 73.1% 12 75.7% 21 92.1% 15Nottingham City Centre 3.0% 3 50.0% 2 0.0% 0 8.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nuneaton Town Centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0Sheffield City Centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0Swadlincote Town Centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 5.4% 1 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 11.8% 11 0.0% 0 8.5% 1 8.5% 1 60.8% 6 20.0% 3 0.0% 0 0.0% 0Braunston Village Centre 1.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 0.0% 0Camberley Town Centre 1.1% 1 28.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gloucester City Centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 5.4% 1 0.0% 0 0.0% 0 0.0% 0(Don't know / can't

remember)1.2% 1 0.0% 0 0.0% 0 0.0% 0 5.4% 1 0.0% 0 0.0% 0 3.3% 1






Q47 Where did you or a member of your family last go to a museum?Those who visit museums at Q38:


5.2% 7 0.0% 0 0.0% 0 9.2% 2 9.0% 2 5.3% 1 5.4% 2 3.5% 1

Birmingham City Centre 5.8% 8 0.0% 0 0.0% 0 10.0% 3 18.0% 4 5.3% 1 0.0% 0 3.5% 1Castle Donington Town

Centre1.7% 2 3.0% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 0 5.4% 2 0.0% 0

Coalville Town Centre 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.8% 5 0.0% 0Derby City Centre 5.0% 7 18.8% 3 0.0% 0 12.7% 3 1.6% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 24.2% 34 9.8% 2 15.2% 2 11.9% 3 22.1% 5 28.1% 3 47.3% 14 26.1% 6Lichfield City Centre 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0London (Central / West End) 20.7% 29 17.3% 3 20.8% 3 19.2% 5 25.6% 6 31.6% 3 9.4% 3 29.6% 6Loughborough Town Centre 4.7% 7 16.8% 3 22.0% 3 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Measham Village Centre 0.7% 1 0.0% 0 0.0% 0 0.0% 0 3.9% 1 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 3.5% 5 4.2% 1 0.0% 0 16.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nuneaton Town Centre 0.3% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0 0.0% 0 0.0% 0 0.0% 0York City Centre 1.7% 2 3.0% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 0 5.4% 2 0.0% 0Abroad 4.6% 6 8.7% 2 0.0% 0 2.7% 1 3.0% 1 13.0% 1 5.4% 2 2.5% 1Bath City Centre 0.7% 1 0.0% 0 0.0% 0 3.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Buxton Town Centre 0.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chester City Centre 0.3% 0 0.0% 0 3.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Durham City Centre 0.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Exeter City Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0Glasgow City Centre 0.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Liverpool City Centre 1.3% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 4.0% 1 0.0% 0Manchester City Centre 1.3% 2 0.0% 0 4.8% 1 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Oxford City Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0Pickering Town Centre 0.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Portsmouth City Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1South Molton Village Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1Thornborough Village

Centre0.4% 1 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

West Kirby Town Centre 0.3% 0 0.0% 0 3.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / can't

remember)9.9% 14 6.1% 1 25.5% 3 6.5% 2 3.9% 1 10.9% 1 0.0% 0 27.6% 6


Q48 Where did you or a member of your family last go to an art gallery?Those who visit art galleries at Q38:

Birmingham City Centre 6.1% 4 0.0% 0 0.0% 0 8.1% 1 9.5% 1 11.6% 1 0.0% 0 8.5% 1Coventry City Centre 0.9% 1 0.0% 0 0.0% 0 0.0% 0 5.5% 1 0.0% 0 0.0% 0 0.0% 0Derby City Centre 6.2% 4 14.8% 1 10.5% 1 8.1% 1 4.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 14.2% 9 14.8% 1 0.0% 0 8.8% 1 5.5% 1 17.6% 1 26.5% 1 33.1% 4London (Central / West End) 36.4% 23 40.4% 4 61.1% 5 31.4% 5 43.5% 4 24.3% 1 36.8% 1 22.1% 3Loughborough Town Centre 2.3% 1 0.0% 0 5.7% 0 6.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nottingham City Centre 7.6% 5 17.6% 2 5.7% 0 6.1% 1 0.0% 0 0.0% 0 0.0% 0 14.9% 2Nuneaton Town Centre 0.6% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 0 0.0% 0 0.0% 0 0.0% 0Abroad 6.8% 4 6.2% 1 5.7% 0 4.4% 1 11.3% 1 28.5% 1 0.0% 0 0.0% 0Chester City Centre 0.7% 0 0.0% 0 5.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Durham City Centre 0.9% 1 6.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Liverpool City Centre 2.0% 1 0.0% 0 0.0% 0 8.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Manchester City Centre 2.0% 1 0.0% 0 0.0% 0 8.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Newcastle-upon-Tyne City

Centre0.7% 0 0.0% 0 5.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Staunton Harold LocalCentre

3.0% 2 0.0% 0 0.0% 0 4.4% 1 0.0% 0 0.0% 0 36.8% 1 0.0% 0

Willington Village Centre 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.6% 1 0.0% 0 0.0% 0(Don't know / can't

remember)8.7% 5 0.0% 0 0.0% 0 6.1% 1 16.8% 2 6.3% 0 0.0% 0 21.4% 2






Q49 Where did you or a member of your family last go to an ice rink?Those who visit ice rinks at Q38:

Coventry City Centre 6.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.2% 2Leicester City Centre 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.3% 1Nottingham City Centre 21.5% 8 60.1% 2 84.8% 3 13.5% 1 0.0% 0 24.4% 2 0.0% 0 0.0% 0Sheffield City Centre 5.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.4% 2 0.0% 0 0.0% 0Swadlincote Town Centre 6.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.2% 2Tamworth Town Centre 56.6% 21 39.9% 1 15.2% 1 86.5% 6 84.0% 3 51.2% 4 100.0% 4 30.2% 2(Don't know / can't

remember)1.5% 1 0.0% 0 0.0% 0 0.0% 0 16.0% 1 0.0% 0 0.0% 0 0.0% 0


Q50 Where did you or a member of your family last go to a trampoline centre?Those who visit trampoline centres at Q38:


86.1% 98 68.8% 3 100.0% 16 100.0% 25 92.7% 14 88.0% 14 67.1% 18 77.5% 8


0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Derby City Centre 0.7% 1 15.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leicester City Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 2 0.0% 0 0.0% 0Loughborough Town Centre 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.5% 2Nottingham City Centre 0.7% 1 15.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tamworth Town Centre 3.8% 4 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 14.0% 4 0.0% 0(Don't know / can't

remember)4.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.9% 5 0.0% 0


Q51 Do you or your household use the Internet for shopping purposes?

Yes 74.2% 521 69.5% 63 77.7% 66 71.8% 96 73.3% 54 84.8% 61 71.4% 102 75.6% 79No 25.8% 181 30.5% 28 22.3% 19 28.2% 38 26.7% 20 15.2% 11 28.6% 41 24.4% 25Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100





Q52 What type of goods do you or your household regularly buy on the Internet? [MR]Those who use the Internet for shopping purposes at Q51:

Baby items 1.6% 8 1.2% 1 0.0% 0 0.0% 0 3.3% 2 3.1% 2 1.5% 2 3.1% 2Banking / finance 1.4% 7 1.2% 1 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 6.0% 5Books 24.1% 126 35.2% 22 24.0% 16 22.0% 21 22.0% 12 21.6% 13 19.9% 20 26.8% 21Books, CDs, toys and gifts 31.3% 163 44.4% 28 24.7% 16 29.5% 28 29.9% 16 25.3% 16 26.2% 27 40.5% 32Clothes and shoes 57.2% 298 69.1% 43 48.2% 32 54.2% 52 57.6% 31 61.7% 38 57.3% 58 54.8% 43Computer / printer

accessories1.6% 8 4.7% 3 0.9% 1 0.7% 1 1.0% 1 4.8% 3 0.0% 0 0.9% 1

Console / PC games 0.8% 4 0.0% 0 0.9% 1 1.0% 1 4.4% 2 0.7% 0 0.0% 0 0.0% 0Craft / hobby items 2.6% 13 0.9% 1 2.3% 2 5.7% 6 2.2% 1 3.8% 2 0.8% 1 1.9% 1DIY / Hardware and garden

items11.0% 57 17.5% 11 14.0% 9 5.3% 5 13.0% 7 11.8% 7 9.0% 9 10.7% 8

Domestic electric appliances(e.g. fridges and kitchenitems)

27.1% 141 31.0% 20 18.4% 12 17.4% 17 31.1% 17 32.1% 20 32.3% 33 29.4% 23

Downloadable content (e.g.music / movies / tv /games / apps)

4.1% 21 1.2% 1 4.3% 3 1.0% 1 5.0% 3 3.8% 2 1.6% 2 12.7% 10

Food and groceries 12.4% 64 11.4% 7 15.5% 10 7.5% 7 20.7% 11 12.2% 8 10.5% 11 13.2% 10Furniture, soft furnishings

and floor coverings7.0% 37 15.9% 10 4.1% 3 3.1% 3 12.1% 6 8.4% 5 2.5% 3 8.6% 7

Health, beauty and chemistitems

5.4% 28 11.9% 7 6.0% 4 0.7% 1 4.0% 2 4.5% 3 4.5% 5 7.9% 6

Holiday and / or Travel / Event Tickets

3.3% 17 7.4% 5 1.2% 1 1.0% 1 1.0% 1 4.0% 2 1.6% 2 7.7% 6

Jewellery 1.2% 6 1.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.9% 1Mobile phone accessories 2.1% 11 4.1% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 3 0.0% 0 7.0% 6Other kinds of electrical

goods (e.g. TV / Hi-Fi andcomputers)

28.4% 148 31.1% 20 23.3% 15 26.9% 26 27.7% 15 27.7% 17 32.0% 33 28.5% 22

Pet food / products 2.2% 11 2.9% 2 2.6% 2 0.7% 1 5.3% 3 1.4% 1 1.5% 2 2.3% 2Small household goods 11.3% 59 23.2% 15 17.7% 12 4.0% 4 10.1% 5 4.2% 3 10.6% 11 12.3% 10Sports goods 1.8% 9 4.1% 3 8.3% 5 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.9% 1Vehicle parts 2.2% 12 1.6% 1 4.2% 3 1.4% 1 0.7% 0 1.2% 1 4.5% 5 0.9% 1Vehicles / vehicle parts 0.8% 4 2.9% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.8% 1 0.9% 1Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Antiques 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Camping equipment 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Staionery 0.2% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / can't

remember)6.0% 31 8.3% 5 2.2% 1 7.1% 7 6.4% 3 6.7% 4 3.8% 4 8.3% 6






Q53 Why do you or your household use the Internet for online shopping? [MR]Those who use the Internet for shopping purposes at Q51:

Allows me to compare goods/ prices at my leisure

12.6% 65 15.7% 10 8.6% 6 10.8% 10 21.9% 12 4.8% 3 0.0% 0 31.4% 25

Better choice of goods 13.9% 72 8.8% 6 9.3% 6 17.5% 17 9.6% 5 14.4% 9 23.1% 24 7.8% 6Better quality goods online 0.9% 5 2.9% 2 0.0% 0 0.0% 0 2.0% 1 3.1% 2 0.0% 0 0.0% 0Can download items

purchased online0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1

Can read reviews of productsonline

0.3% 1 1.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Can shop 24 hours 7.2% 38 10.2% 6 0.9% 1 20.9% 20 3.0% 2 5.7% 3 4.6% 5 0.9% 1Can use my loyalty points

online0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cheaper prices 15.1% 79 13.9% 9 8.3% 6 18.7% 18 10.1% 5 19.5% 12 24.6% 25 5.2% 4City / town centre too large

to walk round1.4% 7 5.4% 3 0.0% 0 2.3% 2 1.3% 1 0.7% 0 0.0% 0 0.7% 1

Delivery service / savescarrying goods home

16.8% 87 13.3% 8 19.6% 13 14.7% 14 22.3% 12 18.2% 11 6.4% 6 28.3% 22

Disabled / find it hardwalking

2.3% 12 3.0% 2 1.2% 1 0.7% 1 4.0% 2 2.3% 1 1.1% 1 4.8% 4

Don't have to find a parkingspace / drive there

1.1% 6 1.8% 1 3.7% 2 0.7% 1 0.7% 0 0.5% 0 0.0% 0 0.9% 1

Don't like store shopping 1.0% 5 0.0% 0 3.7% 2 1.3% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0Easier to find the special

offers online1.9% 10 2.1% 1 0.9% 1 1.3% 1 0.0% 0 3.7% 2 1.6% 2 3.6% 3

For ease / speed / moreconvenient

53.0% 276 45.2% 28 63.0% 42 48.4% 46 46.8% 25 48.5% 30 66.0% 67 47.4% 37

Get better guarantees online 0.6% 3 0.0% 0 0.7% 0 0.0% 0 0.0% 0 2.3% 1 1.1% 1 0.0% 0Lack of access to large food

supermarkets0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lack of access to non-foodshops

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Makes it easier to keep to abudget

0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0

No car available / don't drive 0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0Saves time 7.1% 37 7.6% 5 8.7% 6 3.7% 4 14.9% 8 2.3% 1 9.6% 10 4.8% 4Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0A reliable way to shop 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0Can buy items not available

in shops0.7% 4 0.0% 0 3.1% 2 1.3% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Don't have to leave the house 0.2% 1 0.9% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Don't have to rely on public

transport0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0

Easily accessible 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.8% 1 0.0% 0Easy to return goods 0.9% 5 0.0% 0 1.2% 1 0.0% 0 0.7% 0 3.0% 2 0.0% 0 2.2% 2I can see what I'm buying 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0More / better discounts and

special offers0.4% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0

Safer than store shopping 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0(Don’t know) 2.3% 12 2.7% 2 0.7% 0 2.0% 2 1.0% 1 5.9% 4 1.5% 2 2.6% 2Weighted base: 521 63 66 96 54 61 102 79Sample: 494 69 73 70 68 77 62 75

GEN Gender of respondent:

Male 35.9% 252 47.2% 43 34.4% 29 37.7% 51 43.3% 32 40.6% 29 30.9% 44 23.1% 24Female 64.1% 450 52.8% 48 65.6% 56 62.3% 83 56.7% 42 59.4% 43 69.1% 99 76.9% 80Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100

AGE How old are you?

18-24 7.8% 55 7.6% 7 9.7% 8 12.5% 17 3.3% 2 7.8% 6 3.6% 5 9.4% 1025-34 13.4% 94 11.4% 10 16.1% 14 21.8% 29 6.5% 5 15.6% 11 10.8% 15 9.4% 1035-44 19.0% 134 8.4% 8 19.0% 16 9.2% 12 31.2% 23 36.4% 26 18.5% 26 20.9% 2245-54 18.1% 127 18.9% 17 13.9% 12 14.2% 19 28.8% 21 17.7% 13 14.7% 21 23.6% 2555-64 18.8% 132 22.8% 21 15.5% 13 17.8% 24 13.7% 10 10.2% 7 23.8% 34 21.8% 2365+ 22.8% 160 31.0% 28 25.8% 22 24.5% 33 16.5% 12 12.3% 9 28.7% 41 14.9% 16(Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100





PC Postcode Sector

DE11 8 1.3% 9 0.0% 0 0.0% 0 6.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0DE12 6 3.7% 26 0.0% 0 0.0% 0 19.3% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0DE12 7 9.4% 66 0.0% 0 0.0% 0 0.0% 0 90.4% 66 0.0% 0 0.0% 0 0.0% 0DE12 8 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0DE72 2 0.4% 3 2.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0DE73 8 1.5% 11 0.0% 0 12.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0DE74 2 11.6% 81 86.7% 79 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LE12 5 1.4% 10 10.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LE12 9 1.0% 7 0.0% 0 7.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1LE65 1 6.3% 44 0.0% 0 6.4% 5 24.1% 32 0.0% 0 9.3% 7 0.0% 0 0.0% 0LE65 2 9.5% 67 0.0% 0 0.0% 0 49.8% 67 0.0% 0 0.0% 0 0.0% 0 0.0% 0LE67 1 3.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 3 12.8% 18 0.0% 0LE67 2 10.4% 73 0.0% 0 0.0% 0 0.0% 0 8.9% 6 22.3% 16 35.4% 50 0.0% 0LE67 3 7.7% 54 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.8% 1 36.0% 51 0.0% 0LE67 4 10.4% 73 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.9% 23 48.1% 50LE67 5 8.9% 62 0.0% 0 10.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 51.2% 53LE67 6 6.6% 46 0.0% 0 0.0% 0 0.0% 0 0.0% 0 63.8% 46 0.0% 0 0.0% 0LE67 8 6.9% 48 0.0% 0 56.8% 48 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100

QUOTA Zone

Zone 1 12.9% 91 100.0% 91 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 2 12.1% 85 0.0% 0 100.0% 85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 3 19.1% 134 0.0% 0 0.0% 0 100.0% 134 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 4 10.4% 73 0.0% 0 0.0% 0 0.0% 0 100.0% 73 0.0% 0 0.0% 0 0.0% 0Zone 5 10.3% 72 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 72 0.0% 0 0.0% 0Zone 6 20.3% 143 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 143 0.0% 0Zone 7 14.8% 104 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 104Weighted base: 702 91 85 134 73 72 143 104Sample: 702 100 100 102 100 100 100 100

Appendix 6: Potential development sites

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

Coalville town centre

Belvoir Centre car park, Coalville

Evaluation Criteria Comment

Site Size Approx. 1.5 hectares.

Current Use Public long and stay car parks.

Sequential Status Edge of centre site on eastern fringe of town centre.

Availability The site is Council owned, but is currently used as one of the town

centre’s main car parks.

Potential Uses The site has potential to be linked with an expansion of the Belvoir

Centre. Alternatively, potential for large format retail and leisure uses.

Replacement multi-storey car parking could be provided to the rear of

the site.

Scale of Development Large scale - over 5,000 sq.m gross at ground floor level.

Development Constraints Need to re-provide lost car parking spaces.

Access Existing car park access.

Overall Development

Prospects

Good


Vacant Red House pub, Coalville

Evaluation criteria Comment

Site size Approx. 0.2 hectares.

Current uses Vacant public house with associated car park.

Sequential status Edge of centre site on northern fringe of town centre.

Availability Appears to be available for development in the short-term.

Potential uses The site has road frontage on the High Street. Potential for secondary

town centre uses with offices and/or residential uses on upper floors.

Development could provide active frontages on High Street.

Scale of development Medium scale – up to 1,500 sq.m gross at ground floor level.

Development constraints Separated from town centre by busy road.

Access Existing access from High Street.

Overall development prospects Good


Vacant land at Hotel Street/Whitwick Road



Current uses Vacant cleared land.

Sequential status Edge of centre site on eastern fringe of town centre.

Availability Appears to be available for development in the short-term.

Potential uses The site has road frontage on the Hotel Street. Potential for secondary

town centre uses with offices and/or residential uses on upper floors.

Development could provide active frontages on Hotel Street.



Access Existing access from Hotel Street.

Overall development prospects Good


Royal Mail and commercial premises, Ashby Road, Coalville



Current uses Occupied by Royal Mail Vacant land car park.

Sequential status Edge of centre site on north west fringe of town centre.

Availability Currently occupied and availability for development uncertain. Long-

term opportunity.

Potential uses The site has road frontage on Ashby Road. Potential for secondary town

centre uses with offices and/or residential uses on upper floors.

Development could provide active frontages on Ashby Road.

Scale of development Small scale – up to 1,000 sq.m gross at ground floor level.


Access Existing access from Ashby Road.

Overall development prospects Reasonable


James Street car park, Coalville



Current uses Public long and stay car parks.

Sequential status Edge of centre site on southern fringe of town centre.

Availability The site is Council owned, but is currently a well-used car park.

Potential uses The site has road frontage on the Belvoir Road and James Street.

Potential for secondary town centre uses with offices and/or residential

uses on upper floors.

Scale of development Small scale – up to 1,000 sq.m gross at ground floor level.

Development constraints Replacement off site car parking may be required.

Access Existing access from James Street.

Overall development prospects Reasonable.


Ashby De La Zouch town centre

Co-op food store, Ashby



Current uses Co-op food store and car park.

Sequential status Town centre site.

Availability Co-op’s aspirations to develop site unclear.

Potential uses The site has potential to provide extensions to the Co-op store, e.g. on to

the wide pavement to the front of the store or to the rear and side via

reconfiguration of the car park, serving and pedestrian access.

Scale of development Small scale – not more than 500 sq.m gross at ground floor level.

Development constraints Viability of small scale extension uncertain.

Access Existing store service and car park access.

Overall development prospects Reasonable


Hood car park, Ashby



Current uses Public car park (previously health centre – now demolished)

Sequential status Edge of centre site.

Availability The site is Council owned, but is currently used as new town centre car

park.

Potential uses The site has road frontage on the Green / North Street. Potential for

secondary town centre uses with offices and/or residential uses on

upper floors.


Development constraints Replacement off site car parking may be required.

Access Existing access from North Street.

Overall development prospects Reasonable.


Land rear of Market Street / north of South Street, Ashby



Current uses Public long and stay car parks.

Sequential status Edge of centre site on eastern fringe of town centre.

Availability Potentially multiple ownerships– mostly used for surface car parking.

Potential uses The site has potential to be linked to Market Street to provide new

commercial mews development to provide small units for independent

outlets, perhaps with residential on upper floors.


Development constraints Need to re-provide lost car parking spaces. Land assembly

Access Existing car park access from South Street. Pedestrian in access to

Market Street via mews.

Overall development prospects Reasonable – subject to land assembly


The Pass’s Courtyard, Ashby



Current uses Private car parks and back-land plots.

Sequential status Within town centre.

Availability Potentially multiple ownerships.

Potential uses The site has potential to be linked to Market Street to provide new

commercial mews development to provide small units for independent

outlets, perhaps with residential on upper floors.

Scale of development Small scale – up to 500 sq.m gross at ground floor level.

Development constraints Land assembly

Access Existing access from North Street. Pedestrian in access to Market Street

via existing mews.

Documents

Retail and Leisure Capacity Study Final Report