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SCOTT NORMAN1018 W. 120th Court S., Jenks, Oklahoma 74037 | (918) [email protected] | www.linkedin.com/in/scottdnorman
Innovative Marketing ExecutiveAccomplished Marketing professional with proven ability to develop and implement marketing
strategies and tactics that support product sales and brand objectives. This is achieved by maximizing
budgets and working with key stakeholders in the organization to identify Key Performance Indicators
and develop the strategy to achieve those KPIs. Extensive experience in social media, digital and
traditional media buying, event planning, and market research. Managed a customer relationship
management (CRM) data analytics system that utilized data from core customer systems and outside
vendors. Proven expertise in graphic design and creative development. Sole manager of brand and
messaging for multiple nationally-recognized organizations with multiple locations. Respected leader,
able to manage highly motivated marketing teams focused on achieving brand and revenue goals.
Strategic Planning Media Buying Graphic Design Creative Development Brand Marketing
Market Research Department Management Social Media Copy Writing Ad Layout
Budget Planning Database Marketing Print Production Fund Raising Event Coordination
Professional Experience
Marketing Strategist Cox Media, Tulsa, OK 2016 – 2016Created holistic Marketing strategies for advertising clients through television and digital mediums. Coordinated with sales staff to service new and existing clients through market research and
development, resulting in over $120K in new revenue in 2016. Compiled market and client research using Nielsen, Arbitron, Scarborough and other data.
Marketing Manager AAA Oklahoma/AAA South Dakota, Tulsa, OK 2007 – 2016 Planned and implemented the strategic plan and budget for all aspects of branding, messaging and marketing of Membership, Insurance, Travel and Financial Services. Managed an annual marketing budget of over $5 million, executed through negotiating TV, print,
radio, digital, mobile, text, e-business, social media, and direct mail marketing campaigns. Planned, coordinated and implemented events of all sizes, including trade show booths, store
location openings, in-store events, and sports partnership events (OKC Thunder, Tulsa Drillers). Graphic design, copywriting and proofing of all media materials, including development of all in-
store point-of-purchase materials, digital ad design, web page graphics, plus all magazine and newspaper ads; overhauled customer billing that had been in place for twenty years.
Scott Norman | 918.527.5904 | [email protected] 1
Scott Norman | 918.527.5904 | [email protected]
Planned and implemented new product launches, including new line of auto and home insurance products, through marketing efforts that led to 24-26% increase in policies in force for AAA insurance for 3 years in a row through 2014, and an 11% increase in 2015.
Sole manager of AAA’s Customer Relationship Management (CRM) platform that our sales team utilized for lead generation and targeted marketing efforts. AAA’s CRM utilizes core customer data as well integrating LexusNexus and Experian data for market analysis and strategic planning to define customer needs and competitive differentiation.
Launched social media program for Oklahoma/South Dakota AAA clubs as well as 9 other clubs from start-up effort in 2012 to nearly 40K combined Facebook followers by 2016.
Managed, trained and developed a young but skilled marketing staff: Marketing Programs Coordinator, Marketing Assistant, and Social Media Community Lead.
Marketing Director Akin’s Natural Foods/Chamberlin’s Natural Foods, Tulsa, OK 2004 – 2007Planned and implemented all marketing strategy, media buying, graphic design, and promotional events for 13 stores in Oklahoma, Kansas, Missouri, Nebraska and Florida, with an annual marketing budget of over $1.2M. Negotiated all media buying, including the first TV campaign in company history in Lincoln,
Nebraska; bought extensive radio and print advertising in all seven markets, in addition to TV. Authored the messaging and creative strategy for the brands, both established in 1935. Orchestrated all in-store events in all 13 stores (across five states), as well as events surrounding
healthy living (marathons, trade shows, etc) in seven markets. Implemented new themed merchandising and signage for all in-store marketing campaigns in 2005;
Established new in-store monthly sale events with sampling and signage; created research/media related specialty campaigns (for example, using Dr. Oz or Oprah endorsements); also revitalized in-store sales and training programs and marketing materials.
Executed all aspects of publication of nearly one million 8-page monthly inserts, 25,000 copies of a 24-page monthly magazine, as well as several in-store publications and sales pieces; including copy writing, research, proofing, editing, and creative design for all publications.
Directed marketing staff: Graphic Designer, Community Relations Director, Marketing Assistant, and Nutritionist.
Additional Experience
District Director, Muscular Dystrophy Association, Tulsa, OK Managed a $1.14 million fundraising budget; media/PR for the Tulsa district; Team management.Promotions Director/Account Manager, Cox Radio, Inc., Tulsa, OK Marketing, promotion, and development of five station radio group.Store Manager, Blockbuster Music, Norman and Tulsa, OK Managed retails operation; customer service, budgeting, inventory, merchandising, personnel.
EducationUniversity of Oklahoma, Norman, OK – Bachelor of Arts & Sciences in Journalism-Advertising
Computer ExperienceProficient in Adobe Creative Suite 6 – Illustrator, InDesign, Photoshop, Dreamweaver; Microsoft Office
Scott Norman | 918.527.5904 | [email protected] 2
