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Caitlin Atkinson(585) 362-7204 Permanent: 21 Mile Post Lane, Pittsford, NY [email protected] www.linkedin.com/in/caitlinatkinson ______________________________________________________________________________________________________
EDUCATIONUniversity of Miami, School of Communication, Coral Gables, FL. May 2017
Bachelor of Science, Media Management Major, 3.936 Minors: Music Business, Marketing, Psychology
WORK & LEADERSHIP EXPERIENCEDigital Programming Intern, Viacom – Nick Jr. (New York, NY) May 2016 – August 2016
Assisted with the scheduling of content across the Nick Jr. website, app, and mobile site Recorded and analyzed click tracking data on a weekly basis to measure programming success rates Created a proposal that outlines search engine optimization (SEO) recommendations for the launch of the
new Nick Jr. YouTube channel
News Anchor, UMTV NewsVision (Coral Gables, FL) September 2015 – May 2016 Reported local, national, and international news live on the University of Miami’s award-winning weekly,
half-hour news program Suggested story pitches each week and wrote broadcast announcements using the Electronic News
Production System (ENPS) Filmed, wrote and edited two news packages using Adobe Premiere
Intern, NATPE (National Association of Television Program Executives) (Miami Beach, FL) January 2016 Assisted with set-up and preparations for the conference to ensure smooth operation Greeted and directed attendees to provide exceptional customer service Observed panel sessions that featured industry professionals discussing current and significant topics in
television
Sponsor Intern, Live Nation Entertainment (Corfu, NY) May 2015 – October 2015 Organized the sponsor activation schedule using Microsoft Excel and greeted, directed, and aided contracted
sponsors for each show at the venue Took photos and videos of fan engagement with on-site sponsorship to compile into a sizzle reel for client
proposals
Marketing Coordinator, Cat 5 Music (Coral Gables, FL) September 2014 – May 2016 Responsible for the promotional aspects of the student-run music marketing company Aided in planning the Annual Songwriters Showcase and participated in the selection of finalists from a large
pool of applicants to perform at the event Designed posters to promote the event and created and distributed programs using Adobe InDesign
HONORS AND AWARDSOutstanding Achievement in Media Management (Junior) – University of Miami School of Communication Outstanding Work in Media Management, Third Place – University of Miami School of Communication Presidential Scholarship – $14,000 annuallyDean’s List Provost’s Honor Roll
SKILLSLimited proficiency level Spanish and French, 91 WPM typing speed, Microsoft Office Suite, intermediate level Adobe Premiere, beginner level Adobe Photoshop, InDesign, and Illustrator, ENPS, social media, writing skills, artistic abilities, professional communication skills
