ABOUT ME Highly competent individual

who has extensive knowledge and experience

in Public Relation, Communication,

Government Affairs, Project/Programme

Management

OBJECTIVE

To join a reputable organization as a Senior

Manager or higher position to contribute my knowledge, manage and execute high

impact projects by leveraging on my 13 years’

experience, creative knowledge and

management skills to ensure all project goals are met and

meet expectations.

Premla Balakrishnan Phone: +6012-3502784 Email: premla21@yahoo.com

EDUCATION

1. Masters in Corporate Communications

Universiti Putra Malaysia 2010 ( Passed ) 2. Bachelor (Hons) in Mass Communications

Universiti Putra Malaysia 2003 ( Second Class Upper )

WORK EXPERIENCE (April 2016- Present)

1. Position:Manager–SpecialProjects(Contract) Company : Malaysia Digital Economy Corporation Sdn Bhd (MDEC) The Malaysia Digital Economy Corporation (MDEC) is a unique organization established to direct and oversee MSC Malaysia, the national ICT development initiative, by advising the Malaysian Government on legislation and policies, developing industry-specific practices and setting the standards for multimedia and digital operations. MDEC is also responsible for promoting MSC Malaysia locally and globally, whilst providing strategic support to MSC Malaysia Status Companies.

Roles & Responsibilities:

§ Strategize, create, develop and manage stakeholders expectations § Create a sound communication strategy to explore strategic

partnership with other agencies while being aligned with division expectation.

§ Champion of diversity approach in the programmes delivered to community.

§ Continuously monitor of the eUsahawan system that does tracking and monitoring of 30,000 micro entrepreneurs.

§ Developing, producing and executing projects from the creation of strategic plan to delivery.

§ Managing high impact projects with emphasis on requirements

that include timely delivery, budget allocation, protocols and regulations, providing good content and ensuring excellent customer service.

§ Facilitating communication with internal project teams and

vendors to ensure efficient running of projects.

KEY STRENGHTS

§ PUBLIC & MEDIA RELATION/ COMMUNICATION

§ CORPORATE IDENTITY DEVELOPMENT

§ PROJECT MANAGEMENT

§ PLANNING & SCHEDULING

§ BUDGETING

§ IDEATION

§ PRESENTATION

§ TRAINING

§ CREATIVE THINKING

§ GOVERNMENT AFFAIRS

§ NEGOTIATION SKILLS

§ ABLE TO CREATE NEW AVENUES

§ Work closely with Media and Publications in order to manage the company reputation and the image building.

§ Identify possible working partners that can help the team project to grow in the right way.

§ Provide leadership, direction, motivation and support to project owners and co-workers.

§ Manage projects crisis management

§ Driving Innovation: Helping to identify and action “what’s next” in social media/marketplace

§ Working with a cross-departmental team, maintain and develop projects, partnership and external collaborations

§ Manage 4 staff under purview

Key Contributions and Achievements:

§ Introduced eUsahawan programmes to the Indian and Chinese community via Radio and TV Talk show.

§ Successfully rolled out the idea of guiding the micro entrepreneurs to level 2 which are Marketplaces – eg: Lelong, 11 Street

§ Successfully contributed effort towards high level government meetings – MCMC, JPA, MQA

§ Successfully completed eUsahawan Portal and which went LIVE in July 2016 which drives registration and provides business tools.

§ Proposed idea on creating on a next level agenda called “eU@Marketplace Programme” in the marketplaces which was launched by PM in Nov ’16.

§ Successfully convinced and get the buy in of 7 partners to be part of

the eU@Marketplace programme to help the entrepreneurs to scale up to the next level via selling ( Lelong, 11 Street, MyBazar, AmaxMall, Avana, Shopee & Easy Store )

§ Managed to secure air tickets to Dubai (2 Pax) , fully sponsored Jakarta

tour package for Award Winners 2016 (10 Pax ), 30 Units of Samsung Phones(with package) through negotiation with partners.

§ Secured close to 1000 new participants for eUsahawan training via boot camp at Sabah

(Sept 2010 – Sept 2015)

2. Position:CorporateAffairs&ProjectImplementationSeniorManager.AddedResponsibility-SpecialOfficertotheMinisterofHealth(Contract)

Company: Prime Minister’s Department & Health Ministry

KEY SKILLS

PERSONAL Analytical Quick Learner Leadership Independent Team player Result Oriented Able to travel COMPUTER Word

Excel Power Point Social Media

LANGUAGES WRITEN & SPOKEN English Malay Tamil

The Prime Minister's Department (Jabatan Perdana Menteri, abbreviated JPM) is a federal government ministry in Malaysia. Its objective is "determining the services of all divisions are implemented according to policy, legislation / regulations and current guidelines". It is headed by the Prime Minister of Malaysia followed by other List of ministers in the prime minister's department. Roles & Responsibilities:

§ Responsible and accountable for the coordinated management of multiple related projects directed toward community and government betterment.

§ Monitor Ministers schedule on public meet and ministry functions locally and overseas

§ Build credibility, establish rapport, and maintain communication with stakeholders, Ministries and authorities at multiple levels, including those external to the organization

§ Manage corporate affairs within the government agencies and GLC’s

§ Define and initiate projects, and manage cost, schedule, and performance of community projects, while working to ensure the ultimate success and acceptance of the programme on the ground.

§ Manage budgets for projects and forecast need for future.

§ Oversea working of exploring leadership programme and maintain good relationship with external organizations/other Ministries & Media.

§ Design and schedule advertisements for publication in local media (newspaper, radio and TV)

§ Identify and contracted necessary vendors and resources for

project.

§ Develop and designed strategies to achieve learning goals as created by organization

§ Develops negotiating strategies and positions by studying

integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.

§ Locates or proposes potential business deals by contacting

potential partners while discovering and exploring opportunities.

§ Identify potential clients/partners, and the decision makers within the client organization.

§ Research and build relationships with new clients/partners/media

§ Counsel and coach managers on employee related issues and promote an engaged and positive culture.

§ Oversea training resources and ensured optimization of resources

to meet company requirements.

§ Maintain continuous alignment of program scope with strategic community based objectives, and make recommendations to modify the programme to enhance effectiveness toward result or strategic intent.

§ Coach, mentor and lead seminars and training pertaining to

government jobs with Public Service Commission (SPA) while ensuring optimal quality of learning experience.

§ Initiate recruitment drive into government jobs, GLC and major

private sector

§ Present periodic reports on the current program, future opportunities and highlighted issues on the ground by the community.

§ Prepare presentations and project papers and ensure workflow

efficiencies, customer service excellence and assistance to the public is reached through the PM’s department

Key Contributions and Achievements: Directly managed and facilitated 6 major Projects/Programmes across the country involving the Prime Minister of Malaysia and several Ministers: ▪ My Daftar (NRD documentation issues) ▪ My Career (Create career opportunities in Government, GLC & private sectors) ▪ My Skills (Skills training for under achievers and school dropouts) ▪ My Sihat (Free medical screening for rural areas communities) ▪ My Future (Specific program to address problematic students in sec school) ▪ My Home (Home ownership program for low income group) ▪ Given talks, presentation and training to many single mothers, under achievers, School leavers, young graduates, political group and NGO throughout the county

(Sept 2006 – Sept 2010) 3. Position:HRSystemSupport&ExpatriateAdvisor Company: Shell Malaysia Shell is a global group of energy and petrochemicals companies with around 94000 employees in more than 70 countries and territories.

Roles & Responsibilities:

▪ Identify customers’ needs and assist in troubleshooting system, billing, organizational management and Personal Administration related issues. ▪ Assist in suggestion and implementation on service excellence. ▪ Manage the HR function in the areas of system.

▪ Deliver and plan in house trainings to staff on new system implementation that has gone live in Asia Pac region. ▪ Contribute and organize teamwork activities. ▪ Ensure workflow efficiencies, customer service excellence, and quality assurance ▪ Assist with the Expatriate policies – Expat team (since May 2010) ▪ Troubleshooting for expatriate systems issue – travel budget, billing, claims, billing and data update. ▪ Design and deliver effective training to staff in key competency areas. ▪ Manage going live project for new countries ▪ Present periodic dashboard reports on the current status and foresee future issues which may arise

(May 2005 – Sept 2006) 4. Position:CorporateCommunicationandTraining

Executive Company: Malaysian Airport Berhad (MAHB)

Malaysia Airports Berhad was incorporated in 1991 when the Malaysian Parliament passed a bill to separate the Department of Civil Aviation (DCA) into two entities with different spheres of responsibilities. DCA remains the regulatory body for the airports and aviation industry in Malaysia, whilst the newly created entity, Malaysia Airports Berhad, is to focus on the operation, management, and maintenance of airports. In November 1992, Malaysia Airports Berhad was duly licensed by the Minister of Transport Malaysia to carry out its function as the airport operator.

Roles & Responsibilities:

▪ Plan and manage all publicity or promotional events, internal information programs, or public information programs ▪ Serve as spokesperson for broadcast and publication production and Master of ceremony for corporate events. ▪ Plan and direct advertising, public relations, and promotional campaigns and strategies. ▪ Develop media relations policy and advise management on public relation interview techniques. ▪ Managed the production of printed publications and develop content for news releases newsletters, bulletins, pamphlets, directories, and posters. ▪ Established local and national media and public contacts for disseminating information. ▪ Initiates, develops, and maintains media contacts for disseminating information.

▪ Researches and writes speeches and position papers on selected topics for company officials. ▪ Deliver and organize trainings to staff on any new project implementation. ▪ Prepare presentations and Manuals ▪ Event planning and execution together with sourcing for sponsors ▪ Sourced trainings and choose suitable trainings for staff (In house and external) ▪ Responsible for the continuing education, training, and certification of new and experienced employees ▪ Monitored, evaluated and appraised staff of 3 employees ▪ Project management for short training courses to external parties from planning to programme kick off phase

(July 2003 – July 2006)

5. Position:CustomerServiceExecutive Company: Astro Malaysia Holdings Berhad

Astro Malaysia Holdings Berhad is a leading content and consumer group in Malaysia and Southeast Asia with a focus on the pillars of watch, listen, read and shop. With a customer base of 4.7 million residential customers or approximately 66% penetration of Malaysian TV households, Astro offers 183 TV channels, including 53 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms

Roles & Responsibilities:

▪ Identify customer’s needs and assist in troubleshooting in billing related issues. ▪ Deliver trainings to staff on new system implementation that has gone live in Asia Pac region. ▪ Plan training and visitation of overseas delegates. ▪ Contribute and organize teamwork activities. ▪ Ensure workflow efficiencies, customer service excellence, and quality assurance

REFERENCES

1. YBhg Dato’ Siva Subramaniam Chief Coordinator ( PM’s Dept ) Ex Suhakam and MTUC Chairman Contact Number : Upon Request

2. Mr Manikumar Political Secretary to Minister of Health Contact Number : Upon Request

3. Tan Sri Nasir MySihat, KKM Chairman

Contact Number : Upon Request

APPENDIX – LATEST POSITION ACHIVEMENTS

SS

New Sabah Times (Bahasa Malaysia), 3 June 2016

Utusan Borneo (Sabah), 29 May 2016

Daily Express (Sabah), 30 May 2016