RESUME

Name : Dr.T.Sarathy

Official Address : Associate Professor – MBA/PRIMS,

Periyar University, Salem-636 011.

Tamilnadu, India.

Residence : 5/81/1,Pandian Street, First Floor,

Arumugam Nagar,

New Fairlands,

Salem - 636 016.

Mobile: 94421-81209.

Email: czarthi@yahoo.co.in

Date of Birth : 01.06.1970

CAREER OBJECTIVES:

To be an energetic, enthusiastic, enterprising and efficient teacher &

researcher through continuous learning and be the best in my work.

EDUCATIONAL QUALIFICATION:

Obtained Ph.D in Management from Bharathiar University, Coimbatore on

08.02.2008.

Graduated M.B.A (Full-Time) from P.S.G. College of Technology,

Coimbatore in 1993 with first class. (Specialization: Marketing)

Completed B.E. (Electronics and Communication Engineering) from Karunya Institute

of Technology, Coimbatore in 1991 with 75.12%.

Passed Higher Secondary Course from Montfort School, Yercaud in 1987

with 82%.

Passed Tenth from Montfort School, Yercaud in 1985 with 75%.

AREAS OF INTEREST & EXPERTISE:

Operations Management, Economics, Strategic Management, Marketing

and Human Resource Management.

SUBJECTS HANDLED FOR MBA STUDENTS (10 YEARS AND ABOVE):

Marketing Management, Operations Management, Managerial

Economics, Entrepreneurship Development, Promotional Management and

Export Management.

ADDED QUALIFICATION

Passed in State Level Educational Testing (SLET) conducted by

Bharathidasan University in Management Subject (Eligibility Test for

Lecturership) in November 1999.

Obtained Qualification approval for lecturer in Management Studies from

Bharathiar University, Coimbatore, Order No: 12252/A2/96 letter dated

31.10.96 w.e.f 11.09.96.

Acted as External Examiner for MBA degree project work and viva voce

exams of Bharathiar University, Coimbatore and Periyar University, Salem

from 1997 to 2011.

Acted as MBA degree answer scripts examiner from the year 1998 to 2011

at various Universities.

Question paper setter for MBA subjects in Bharathidasan University,

Bharathiar University, Annamalai University, PSGR Krishnammal College,

Kongu Engineering College, Bannariamman Institute of Technology ,

Thiruvalluvar University ,Velalar college of Engineering &Technology and

KSR college of Arts and Science.

TEACHING EXPERIENCE:

Total Teaching Experience (as on 31.10.2018) -23 Years 06 months

Institution Designation Period Total Period of Service

From To Years Months

Periyar

University

Associate

Professor-MBA

17.06.2017 Till date 1 04

Periyar University

Assistant Professor-

MBA

17.06.2005 16.06.2017 12 00

KSR College of Arts &

Science

HOD BBA & Faculty MBA

10.07.2003 16.06.2005 01 11

SSM Engg.

College

Senior

Lecturer MBA

02.07.2002 05.07.2003 01 00

Maharaja Engg. College

HOD - MBA 09.09.1999 10.04.2002 02 07

Shoba School of

Management

HOD - MBA 11.09.1996 19.08.1999 02 11

Kongu Arts

& Science College

HOD - BBA 05.10.1994 26.07.1996 01 09

ARTICLES PUBLISHED: 60

1. “Impact of Human Values on Work Performance”, Indian Journal

of Training and Development, Vol.XXXVII, No.2, April-June 2007,

Pg.: 29 to 38.

2. “Strategies for Indian Rural Markets”, Marketing Mastermind, October

2004, Pg.: 41 to 47.

3. “Recent Trends in Women Leadership in India”, The observer of

Management Education, Vol.3, Issue – 12, December 2008, Pg.: 64 to 67.

4. “Dimensions of Labour Welfare Measures in India”, The observer of

Management Education, Vol.4, Issue – 12, December 2009, Pg.: 54 to 62.

5. “What leaders are made of”, The observer of Management Education,

Vol.5, issue – 6, June 2010, Pg.: 26-27.

6. “Strategies for Rural Marketing in India”, The 21st Century Consumers,

Global vision publishing house, 2010 pg 229 – 237. Authors M.Ganesh

Babu, G.Vani, Dr.N.Panchanatham. ISBN: 978-81-8220-413-3.

7. “Rebranding”, Advertising Express, IUP Publications, Vol-X, Issue-10,

October 2010, pg: 38 to 42.ISSN: 0972-5326

8. “Social Marketing”, Advertising Express, IUP Publications, Vol-X, Issue-12,

December 2010, pg: 19 to 22. ISSN: 0972-5326

9. “Marketing a Banking Service Brand: Challenges and Solutions”,

Vinimaya Publications, Vol-XXXI, No: 3, October-December 2010, pg: 35 to

41.ISSN: 0970-8456.

10. “Business Environment for Women Entrepreneurs: Challenges and

Opportunities”, Women Empowerment in India – Challenges Ahead,

SCITECH Publications, pg: 151 to 160.ISBN: 978 81 8371 3733.

11. “Women Empowerment in India – A Corporate Perspective”, Women

Empowerment in India – Challenges Ahead, SCITECH Publications, pg: 255

to 263. ISBN: 978 81 8371 3733.

12. “Role of Industry in Rural Market through Self Help Groups”, Think

Global Go Rural, Excell Books, pg: 409 to 412.ISBN: 978-81-7446-836-9.

13. “Impact on Life Savings Treatment in Insurance Scheme”,

International Journal of Applied Management Research, December 2010,

pg: 456-457.

14. “Comparative Analysis of stock and Bullion Market”, Samyoga an

academic Journal, Vol.6, No.1,pg 34 to 40.” ISSN – 2231-3362, May 2011.

15. “Technological Innovation and new venture growth”, International

Journal of Applied Management Research, June 2011, pg: 332-337.ISSN:

0974-8709.

16. “Entrepreneurship education in India: Need for policy

interventions”, Indian journal of applied research, Volume:1, issue: 2,

November 2011.pg 23-25.ISSN: 2249-555X.

17. “Managing the diffusion of innovation in Ready-To- Eat Products in

India”, International proceedings of Economics Development and Research,

E-business, Management and Economics, Volume 25, IACTSIT press,

December 2011.pg: 186-190.ISBN: 978-981-07-1016-3.

18. “Conspicuous consumption of Gen-Y an empirical study on the

Impulse Buying Behavior of Gen-Y consumers”, Indian journal of applied

research, Volume: 1, issue: 3, December 2011.pg 152-154.ISSN: 2249-

555X.

19. “Impact of Globalization on Management Education”, Global

business environment and its impact on management education, Himalaya

Publishing House, 2011, pg 400 - 402.ISBN:978-93-5051-462-7.

20. “Developing employability skills in Management Education” Global

business environment and its impact on Management Education, Himalaya

Publishing House, 2011,pg 447 – 450. ISBN: 978-93-5051-462-7.

21. “Evaluating training Development Program in Globalised

Environment” Global business environment and its impact on

Management Education, Himalaya Publishing House, 2011, pg 602 – 606.

ISBN: 978-93-5051-462-7.

22. “Management Education in the Dynamic Business Environment”,

Proceedings of the National Conference on facets of Business Excellence and

Computational Intelligence, Hikey Media, pg 178 -181.ISBN: 978-81-

922849-5-8.

23. “Public Health care at the grassroot level in Tamilnadu- a

Management perspective”, Proceedings of the National Conference on

facets of Business Excellence and Computational Intelligence, Hikey Media,

pg 226 – 234.ISBN: 978-81-922849-5-8.

24. “Entrepreneurship in SME sector”, Elixir International journal, March

2012, pg 7158 – 7163.ISSN: 2229-712X.

25. “Environmental aspects of Social Responsibility in International

Business”, Modern Management Practices for Business, April 2012,

Southern Book House, pg 265 – 267.ISBN: 978-81-909275-0-5.

26. “Challenges of Rural Human Capital Management-Empowering Rural

Youth for Sustainable Agribusiness”, International Journal of Current

Research, Vol 4, Issue 09, pp.035-039, September 2012.ISSN: 0975-833X.

27. “A Study on Business Women in Micro Enterprises”, Elixir

International Business Management, Vol.54, Jan 2013, pp.12438-12441,

ISSN: 2229-712X.

28. “Social Networking – Case Studies in Management”, Archers &

Elevators Publishing House, Pg: 27-29, 2012 Edition, ISBN: 978-81-

923134-6-7.

29. “A Strategy for Survival and Growth of New Ventures”, Emerging

Trends in Global Business, Third Edition, pg: 183-190, ISBN: 978-93-

81537-00-8.

30 “Present Trend and Issues in Management Education – India”,

Emerging Trends in Indian Business Environment – Opportunities and

Challenges. Editors Dr.V.Pasupathi and Mr.S.Suresh, Selp Publications,

February 2012, ISBN: 978-93-80509-06-8.

30. “Brand Loyalty of Women Consumers with respect to selected

FMCGs A Case Study” International Journal of Economics and

management thoughts, Volume 3, No.2, October – March 2012-13 Pg.12 to

18. ISSN: 2229-3736.

31. “Shopping Styles: The New World of Direct Marketing” International

Journal of Commerce and Management Research (PIJCMR), Volume No.1,

Issue No.2, July-September, 2013, ISSN No.2321-3604.

32. “Imitation, Incremental Innovation and Climb Down: A Strategy for

Survival and Growth of new ventures” Emerging Trends in Global

Business, editor Dr. P.V.Prabha, pag.183 to 190, ISBN: 978-93-81537-00-8.

33. “Strategies for Successful innovation” Shanlax International Journal

of Management, Vol.1, No.1, July 2013, Pg.46 to 53, ISSN: 2321-4643.

34. “Store Brands-Hottest trend in Retailing, VELS Management

journal.Vol:1 issue No: 1 July 2012. Pages 61-64, ISSN No: 2250-1223.

35. “People Management practices for sustainable Corporate growth:

promoting CSR programme” Concept Publishing company,2014,Pages

114-121,ISBN No:93-5125-035-7.

36. “Marketing Mix Model for Digital Products” International Journal of

Exclusive Management Research, Feb 2015, ISSN 2249-8672. Pages 1-6

Impact factor 5.76

37. “Value based management education in India” International Journal

of Functional management.Vol:1 issue no: 1, ISSN NO.2319-1406

38. “A study on Investor Awareness towards Commodity Market with

special reference to Erode District” Elixir international journal, June

2015 ISSN: 2229-712x, Page no:33083-84.

39. “A study on reason for Consumer Preference towards Suguna

Chicken Product with reference to Salem district” Golden Research

thoughts, Volume-4/Issue-11/May-2015, Impact factor 3.4052(UIF)

40. “Consumer Psychology in Supermarket” Bonfring International

journal of Industrial Engineering and Management science, ISSN 2250-1096

volume 5, August 2015.

41. “A critical study on Women Entrepreneurship in India” Paradigm in

Service Sectors in India, Shanlax Publications, Page: 9 – 15,ISBN

938597704-0

42. “Market opportunities and challenges of Organic agricultural

products” North Asian International Research Journal of Multidisciplinary

ISSN: 2454 - 2326 Vol. 1, Issue 5, October 2015

43. “Insurance sector in India opportunities and challenges” Recent

Trends in Insurance Present Millennium, Published by Aagathiyar

Nullagam, Page No: 102 to 108. ISBN NO: 978-93-80530-89-5, October

2015.

44. “Social marketing - a holistic concept of Management” Nehru Journal

of Management Research, ISSN 2230 7974, Volume 1, Issue 10 ,November

2015.

45. “Challenges & opportunities in Women Entrepreneurship” Shanlax

International Journal of Management, ISSN: 2321-4643. Vol.3 Issue 1,

January 2016.

46. “Tourism Management” Bonfring International Journal of Industrial

Engineering and Management Science, ISSN 2250-1096. Vol. 6, Special Issue,

February 2016.

47. “A Study on Entrepreneurship in Export Sector” Shanlax international

Journal of Management, Volume 3, January 2016, ISSN 2321-4643.

48. “Tourism and Hospitality” International Journal of Business and

Administration Research Review,Vol.no.1,Issue No.1,Jan-March 2016,Impact

Factor-3.072,ISSN NO:2348-0653,Pg.142-143.

49. “Youth Empowerment through Skill Development” Empowerment of

Youth in the Globalized Scenario, Striving for Excellence by augmenting their

potential, February 2016, ISBN 978-93-5254-974-0.

50. “Social Responsibility of Business” ADROITIC -An International

Refereed Research Journal, Vol.2, No.3, Jan-March, 2016. ISSN: 2349-6274.

51. “Consumer Behavior Changes & Impact” International Journal of

Business Management & Research, ISSN 2249-6920.

52. “Hotel Industry: Need of the Hour” International Journal of Advanced

Research in Management and Social Science, ISSN: 2278-6236, Volume 5,

Issue 7, July 2016. Impact factor: 6.284

53. “Future Prospects for Organic Agricultural Products” Elixir

International Journal, ISSN: 2229-712X, 2nd Aug 2016.

54. “Development of Tourism Industry in India” Make in India-Initiatives,

Ideas & Challenges, Published by V.H.N.Senthikumara Nadar College,

Virudhunagar, ISBN No: 978-93-81723-54-8. Aug 2016.

55. “Student Attitude and Satisfaction towards MBA Programme in the

State of Tamilnadu” International Journal for Scientific Research &

development, Impact Factor: 2.39,Vol.4, Issue 09, 2016/e- ISSN: 2321-0613,

56. “A Service Quality Model applied on Hosur Hotel Industry to measure

the level of Customer Satisfaction” International Journal of advanced

Research in Management, Vol 2,Issue 1-January 2017,Pages 315-318,ISSN

2456-2998.

57.“Creative thinking as a means to develop creative ability of students”

International Journal of Education and Social Science, Vol no.45,Special issue

11,Impact factor 3.82,March 2017,ISSN 2410-5171.Pg.138-141.

58. “The Role of Entrepreneurs in development of Organic Foods in Salem

” Asian Journal of Management Science and Economics , ISSN: 2413 0591,

Volume No.40, Special Issue 1, Impact Value 5.18, Page No:100-101, November

2017.

59. “ A Study on Educational Institutions Quality towards MBA Course in

Salem Districts of Tamilnadu” International Journal of Research in

Management, Economics and Commerce ISSN: 2250-057X, Volume No.7,

Special Issue 11, Impact Value 6.384, November 2017.Page No:168-170.

60. “Climatic Challenges and Environmental Pollution in India”

International Review of Business and Economics,Vol.2,February 2018,ISSN

2474-5138,Pg.25-29.

RESEARCH SUPERVISION:

Obtained Ph.D and M.Phil guideship from Periyar University, Salem vide

letter No. P/R/R4/04624/2009 dated 26.05.2009.

A). M.Phil Produced : 26

B). Ph.D (Produced) : 06

C). Ph.D (Guiding) : 05

PARTICIPATION IN WORKSHOPS/FDPs -21

1. Attended a Workshop on “Research Methods for Management”,

organized by BSMED, Bharathiar University, Coimbatore held on

12.03.2002.

2. Participated in the Workshop on “Guidance and Counseling”, organized

by Technical Teachers Training Institute, Chennai from 20.10.2003 to

22.10.2003.

3. Participated in the Faculty Development Programme on “Case Teaching

and Writing”, organized by D.J.Academy for Managerial Excellence,

Coimbatore on 16th February 2004.

4. Participated in the Workshop on “Managerial Competencies”, organized by

PRIMS, Periyar University, Salem from 05.03.2008 to 07.03.2008.

5. Participated in the Workshop on “Advance Business Application Soft

ware”, organized by PRIMS, Periyar University, Salem on 28.03.2008 and

31.03.2008.

6. Participated in FDP on “Application of Research Techniques in

Management”, organized by Alpha Institute of Management, Tiruchengode

on 1st August 2009.

7. Participated in the Workshop on “Trends in Advertising”, organized by

Department of Journalism and Mass Communication, Periyar University,

Salem on 28.03.2011and 29.03.2011.

8. Participated in the Workshop on “Research Methodology & Statistical

Analysis in Social Science”, organized by PRIMS, Periyar University,

Salem on 29.03.2011 and 30.03.2011.

9. Participated in the Workshop on “Statistical Tools and Analysis & Use of

SPSS Package” organized by PRIMS, Periyar University, Salem on 05th -

07th March 2013.

10. Participated in ICSSR Sponsored “Two week Capacity Building

Programme for faculty of Social Sciences” organized by Periyar institute

of Management Studies, Periyar University, Salem from 17.04.2015 to

30.04.2015.

11. Participated in the Workshop on “Excellence in Research” organized by

PRIMS, Periyar University, Salem on 4th December 2015.

12. Participated in the Workshop on “Gateway into Rural Marketing”

organized by PRIMS, Periyar University, Salem on 21st Jan 2016.

13. Participated in the Workshop on “Do’s and Don’ts of Article writing”

organized by PRIMS, Periyar University, Salem on 21st Jan 2016.

14. Participated in the Workshop on “The Road Map to Empirical

Exactness of doing Research” organized by Periyar University Constituent

College of Arts & Science, Pennagaram on 4th May 2016.

15. Participated International Symposium on “Contemporary Issues on

Modern Research” organized by Nandha Arts & Science College, Erode on

7th Sep 2016.

16. Participated in the two days Workshop on “ Library Management

Using Koha and Word Press: Hands on Training” organized by

Department of Library and Information Science, Periyar University, Salem

on 06-07, October 2016.

17. Participated in the National Level Faculty Development Programme on

“Advanced research Skills in Management Studies” organized by

Department of Business Administration & Center for Learning Technology,

Kalasalingam University, Krishnankoil on 21st & 22nd October, 2016.

18. Participated in the Workshop on “Reference Management Tools”

organized by Department of Library and Information Science, Periyar

University, Salem on 3rd and 4th November 2016.

19. Participated in the two days National level Workshop on “Data Analytics

using R Studio” organized by Department of Management Studies, Kongu

Engineering College, Perundurai on 17th and 18th November 2016.

20. Participated in the one day National level Workshop on “Exploring

Research on selecting the Quantitative Tools” organized by the

Department of Management Studies, Periyar University PG Extension

Centre, Dharmapuri on 6th January 2017.

21. Participated in the two day National level FDP on “Emerging Research

Tool Kits in Social Sciences and Humanities” organized by the

Department of Business Administration, Kalasalingam University,

Krishnankoil on 10th and 11th November 2017.

22. Participated in the two day National level Workshop on “Application of

SPSS in Social Science” organized by the Department of Economics,

Periyar University, Salem on 27th 28th March 2018.

PAPERS PRESENTED AT NATIONAL & INTERNATIONAL LEVEL

CONFERENCES /SEMINAR/SYMPOSIUM - 78

1. Presented a paper in the State level seminar on “The Impact of LPG on

the Indian Financial Sector”, organized by Vellalar College for Women,

Erode on 6th and 7th February 2004.

2. Contributed a paper in the National Conference on “Emerging Face of

Rural Indian Markets”, organized by Alliance Business Academy,

Bangalore on 28th February 2004.

3. Presented a paper entitled “Promotional Strategies for Tourism Sector

in LPG ERA”, at National Level Seminar organized by PGP College of Arts &

Science, Namakkal on 22nd January 2005.

4. Presented a paper entitled “India’s Competitiveness in Product Export

in Post Liberalized ERA”, at National Level Inter Collegiate Management

Meet organized by Adaikalamatha College, Thanjavur on 10th Feb 2005.

5. Presented a paper entitled “Role of Co-operation in Indian Economic

Development”, at National Level Seminar organized by Periyar University,

Salem on 19th and 20th August 2005.

6. Presented a paper entitled “Global Investment Avenues for Indian

Companies”, at National Seminar organized by Periyar University, Salem

on 24th and 25th February 2006.

7. Presented a paper entitled “BPO in CRM” at National Seminar organized

by Periyar University, Salem on 7th and 8th September 2006.

8. Presented a paper entitled “E-CRM an Overview” at National Seminar

organized by Periyar University, Salem on 7th and 8th September 2006.

9. Presented a paper entitled “The Impact of Globalization on the

Employment of Women”, at State Level Seminar organized by M.S.S.

WAKF Board College, Madurai on 20th September 2006.

10. Presented a paper entitled “Co-operative Movements”, at International

Seminar organized by Adaikalamatha College, Thanjavur on 20th

September 2006.

11. Presented a paper entitled “The Role of IT sector in Eradication of

Poverty in India”, at National Level Seminar organized by Urumu

Dhanalakshmi College, Trichy on 28th and 29th September 2006.

12. Presented a paper entitled “Marketing and Advertising”, at National Level

Seminar organized by VLB Janakiammal College of Engineering and

Technology, Coimbatore on 6th October 2006.

13. Presented a paper entitled “The Role of Hotel Industry in Promoting

Tourism in India”, at National Level Seminar organized by Sree Amman

Arts & Science College, Erode on 14th October 2006.

14. Presented a paper entitled “Paradigm Shift in HR Practices in the

Globalized Era”, at National Level Seminar organized by Vivekanandha

College of Engineering for Women, Tiruchengode on 27th October 2006.

15. Presented a paper entitled “Service Encounters in Indian Hotel Industry

meeting Global Standards”, at International Seminar organized by

Muthayammal Engineering College, Rasipuram on 2nd November 2006.

16. Presented a paper entitled “Balanced Scorecard as a Strategic

Management System”, at National Level Seminar organized by PRIMS,

Periyar University, Salem on 15th February 2007.

17. Presented a paper entitled “A Study on Women Entrepreneurs”, at

International Symposium organized by Loyola College, Chennai on 16th

February 2007.

18. Presented a paper entitled “Building A Strategic Framework to analyze

Supply Chains”, in National Seminar, organized by Ambedkar Institute of

Management Studies, Vishakapatinam on 6th & 7th July 2007.

19. Presented a paper entitled “Challenges in Entrepreneurial

Development”, at International Conference organized by Sree Amman Arts

and Science College, Erode on 17th & 18th October 2007.

20. Presented a paper entitled “Emerging Issues in Service Marketing”, at

International Seminar organized by Muthayammal Engineering College,

Rasipuram on 26th October 2007.

21. Presented a paper entitled “A Study on Brand Preference of Selected

FMCG Goods among Rural Consumers”, at National Seminar organized

by PRIMS, Periyar University, Salem on 28th February 2008.

22. Presented a paper entitled “Foreign Direct Investments”, at National

Seminar organized by Karunya University, Coimbatore on 16th & 17th

October 2008.

23. Presented a paper entitled “Diversity Management in International

Organizations”, at National Seminar organized by PRIMS, Periyar

University, Salem on 28th & 29th January 2009.

24. Presented a paper entitled “Innovating Entrepreneurs”, at National

Conference on creativity and innovation in entrepreneurship development

organized by SSM College of Engineering on 18th December 2008.

25. Presented a paper entitled “Downturn on Banking and Finance”, at

National Seminar organized by Department of Commerce, Periyar

University, Salem on 25th & 26th February 2009.

26. Presented a paper entitled “Quality Circles & Human Resource

Management”, at National Seminar organized by PRIMS, Periyar

University, Salem on 4th & 5th February 2010.

27. Presented a paper entitled “The role of HR in promoting CSR” in the

National Seminar, organized by Loyola Institute of Business

Administration, Chennai on 12th & 13th April 2010.

28. Presented a paper entitled “Impact on Life Savings Treatment in

Insurance Scheme”, at International Seminar organized by Rajah Serfoji

Government College, Thanjavur on 16th & 17th December 2010.

29. Presented a paper entitled “Investors Perception towards Mutual Fund

Investment”, at International Conference on Financial Derivatives

organized by Pondicherry University, Pondicherry on 18th & 19th December

2010.

30. Presented a paper entitled “Business Environment for Women

Entrepreneurs: Challenges and Opportunities”, at National Seminar

organized by Madurai Kamaraj University, Madurai on 24th & 25th January

2011.

31. Contributed a paper “Challenges of Rural Human Capital Management”,

at the National Conference on Entrepreneurship organized by

Entrepreneurship Development Institute of India , Ahmedabad on 16-18,

February 2011.

32. Presented of paper entitled “Role of Entrepreneurship in Economic

Development in India” at the National Conference on Challenges in

Entrepreneurship organized by SSM College of Engineering,

Komarapalayam on Feb-18th 2011.

33. Presented a paper entitled “People management practices for

sustainable corporate growth promoting CSR Programme” at the UGC

Sponsored national Seminar organized by Gandhigram Rural Institute on

23-24, Feb-2011.

34. Presented a paper entitled “Environmental aspects of Social

Responsibility in International business” at the UGC Sponsored national

Seminar organized by Gandhigram Rural Institute on 23-24, Feb-2011.

35. Presented a paper entitled “Developing Employability skills in

Management education” at the National Conference organized by RKKR

School of Management Studies, Salem on 20th October 2011.

36. Presented a paper entitled “Portfolio Management changes” at the

International Conference on Re-visiting Management changes in the

Global Scenario, organised by Jay Shriram Group of Institutions, Tirupur

on 24th & 25th August,2012.

37. Presented a paper entitled “Imitation and Incremental Innovation” at

the National Conference on emerging trends in Global Business organised

by RVS Institute of Management Studies, Coimbatore on 15th September,

2012.

38. Presented a paper entitled “Internet Advertising” at the National

Conference on Emerging trends in Advertising organised by Padmavani Arts

and Science College, Salem on 12th October, 2012.

39. Presented a paper on “Stress Management” at the 2nd International

Conference organized by Sri Ganesh School of Business Management,

Salem on 22nd Feb 2013.

40. Presented a paper in national seminar on “Forecasting of volatility of

Bank NIFTY and banking shares in 2020” at KCT business school,

Coimbatore held on 2nd January,2015.

41. Presented a paper at International Conference on Emerging Marketing

Strategies and Practices in the competitive Global Environment and

organized by the Department of Commerce, Loyola College, Chennai on 17th

Feb, 2015.

42. Presented a paper at International Conference on Competency Building

Strategies in Business and Technology for sustainable development at

Sri Ganesh School of Business Management, Salem on 20th Feb. 2015

43. Presented a paper at International Conference on Digital Marketing

at St.Joseph‟s Institute of Management, Thiruchirappalli on 21st Feb

2015.

44. Presented a paper at National Conference on Global Business

Environment organized by the Department of Commerce, Periyar University

College of Arts and Science, Idappadi on 27th & 28th Feb 2015.

45. Presented a paper at International Conference on Innovations in

Research in the field of Social science organized by Sri Vasavi college,

Erode on 21st July 2015.

46. Participated in International seminar on Recent Business Trends for

Management Students at Sengunthar Institute of Management studies,

Thiruchengode on 7th august 2015.

47. Presented a paper at International Conference on Prolific Management

Crafts for Global Eminence at Marudhar Kesari Jain College for Women,

Vaniyambadi on 13th August 2015.

48. Presented a paper at International Conference on Changing Scenario of

Business and Technological Advancements organized by Sri Ganesh

college of Arts and Science, Salem on 28th August, 2015.

49. Presented a paper in National conference on Paradigm in Services

sector in India at Padmavani Arts and Science College for Women, Salem

on 28th August, 2015.

50. Presented a paper in National conference on A critical study on women

entrepreneurship in India at Padmavani Arts and Science College for

Women, Salem on 28th August, 2015.

51. Presented a paper at International Conference on Global HRM strategies

for Sustainable Development at P.K.R Arts and Science College for

Women, Gobichettipalayam on 15th September, 2015

52. Presented a paper in International conference on Social marketing- A

holistic concept of Management at Nehru institute of Technology,

Coimbatore on 6th November 2015.

53. Presented a paper in International conference on A study on

Entrepreneurship in Export Sector at PRIMS, Periyar University, Salem on

January 27-28, 2016.

54. Presented a paper in National conference on Global Entrepreneurship at

GRD Institute of Management, Coimbatore on 4th February 2016.

55. Presented a paper in International conference on Women Empowerment

through Self-Help groups at PRIMS, Periyar University, Salem on February

4th & 5th, 2016.

56. Presented a paper in International conference on Green Marketing in

India at Nehru Memorial College, Trichy on 16th February 2016.

57. Presented a paper in International conference on Emerging Trends in

Management Science at Loyola College, Thiruvannamalai on 17th February

2016.

58. Presented a paper in National conference on Business Strategies in

Indian Scenario at Loyola College, Thiruvannamalai on 24th February

2016.

59. Presented a paper in International conference on Contemporary

Challenges in Service Sector and Manufacturing Sector at Excel

Business School, Komarapalayam on 26th February 2016.

60. Presented a paper in International conference on Common Errors in

Investment Management at A.V.S. College of Arts and Science, Salem on

27th Feb 2016.

61. Presented a paper in International conference on Recent Trends in

Innovation in Banking Sector at A.V.S. College of Arts and Science, Salem

on 27th Feb 2016.

62. Presented a paper in National conference on Management Education in

India: Issues & Concerns at Sri Vidya Mandir College of Arts & Science,

Salem on March 5th 2016.

63. Presented a paper in National conference on Make in India for

Sustainable Development at Department of Economics, Periyar University,

Salem on 18th March 2016.

64. Presented a paper in International conference on Development of

Tourism Industry in India at Department of Commerce,

V.H.N.Senthikumara Nadar College, Virudhunagar on 19th & 20th August

2016.

65. Presented a paper in National conference on Challenges faced by the

Hotel Industry at Department of Commerce & Management, St.Joseph‟s

College of Arts and Science for Women, Hosur on 1st Sep 2016.

66. Presented a paper in International conference on U-Commerce

Expanding the Universe of Marketing at Padmavani Arts & Science

College for Women, Salem on 9th Sep 2016.

67. Presented a paper in National Seminar on Consumer Behaviour

towards FMCG Products in Tamilnadu organised by Primax Foundation,

Bengaluru on 17th Sep 2016.

68. Presented a paper in National conference on Hotel Industry, a tool for

Success at Department of Management studies, Sacred Heart College,

Tirupattur on Sep 20th & 21st 2016.

69. Participated one day National Seminar on Citation Databases, Citation

Analysis and Impact Factor at Department of Library and Information

Science, Shree Venkateshwara Hi-Tech Engineering College,

Gobichettipalayam on 5th November 2016.

70. Presented a paper in Annual conference on Consumer Behaviour for

Green Products in Tamilnadu at Post Graduate & Research Department of

Economics, Erode Arts and Science College, Erode on 19th & 20th November

2016.

71. Participated in the International Seminar on Measurement of Quality

Publication: Issues, Challenges and Opportunities (MQPICO 2016)

organized by Department of Library and Information Science, Periyar

University, Salem on November 23, 2016.

72. Participated in the International Seminar on Management Education

and Entrepreneurship in the Globalized Business Environment at

Sengunthar Institute of Management Studies, Tiruchengode on 11th Jan

2017.

73. Presented a paper in ICSSR sponsored National Seminar on Indian

Economy at crossroads organized by PRIMS, Periyar University on 30th &

31st Jan 2017.

74. Presented a paper in International conference on Recent Trends in

Management Education at Sengunthar Arts and Science College,

Tiruchengode on 1st Feb 2017.

75. Presented a paper in Colloquium on Contemporary Issues in Sociology

at Department of Sociology in Periyar University on 23th & 24st March 2017.

76. Presented a paper in International conference on Empowerment of

Entrepreneurs at Mahendra Arts and Science College, Tiruchengode on 1st

Nov 2017.

77. Presented a paper in International conference on Climate and

Environmental Challenges: Retrospect and prospect at Jaya College of

Arts and Science, Thiruninravur, Chennai on 6 th Feb 2018.

78. Participated in the one day National Seminar on “Effective Classroom

Transaction-ECT 2018” organised by the Department of Education ,Periyar

University on 21stMarch 2018.

Invited Lectures - 65

1. Acted as resource person in “Entrepreneurship Awareness

Programme”, sponsored by Department of Science & Technology

organized by KSR College of Arts & Science, Tiruchengode on

January 3rd, 4th & 5th 2005.

2. Delivered a lecture on “Leadership Qualities & Goal Setting”, at

Periyar University Youth Red Cross Study Camp held during

February 22nd to 25th 2007.

3. Delivered a lecture on “Goal Setting”, at Periyar University Youth

Red Cross Study Camp held during March 28th to 30th 2008.

4. Delivered a special lecture on “Leadership Qualities & Goal

Setting”, at one day seminar, organized by Sri Ganesh College of

Arts & Science, Salem on 18th September 2008.

5. Delivered a lecture on “Leadership Skills and Motivation”, at

Department of English and Foreign Languages, Bharathiar

University, Coimbatore on 12th March 2009.

6. Delivered a lecture on “Leadership Qualities for Entrepreneurs” at

workshop on Entrepreneurship Awareness sponsored by TANSCHE

and organized by Periyar University, Salem on 21st March 2009.

7. Delivered a guest lecture in the subject “Operations Management”

at Vysya Institute of Management Studies, Salem on 31st March

2009.

8. Delivered a chief guest address on “Corporate Social

Responsibility”, organized by The Institute of Costs and Works

Accountants of India (ICWA) funded by Ministry of Corporate Affairs

on 18th December 2009.

9. Acted as resource person in National Level Seminar on “Paradigm

Shift on Technology Management” organized by Mahendra

Engineering College, Tiruchengode on 15th February 2010.

10. Delivered a special address on “Building Self Confidence”, at

Periyar University Youth Red Cross Zonal Level Trainers Training

Programme held on 18th March 2010.

11. Acted as Rapporteur in National Level Seminar on “Banking

Innovation and Customer Enrichment” organized by Department

of Commerce, Periyar University, Salem on 18th & 19th March 2010.

12. Acted as resource person in International Level FDP Programme on

“Trends in Developing World Class Teaching Competencies”,

organized by Excel Institute of Management and Information

Technology, Sankari from 27th July 2009 to 16th August 2009.

13. Delivered a guest lecture in “Inventory management” at SSM

college of Engineering, Komarapalayam on 24th April 2010.

14. Acted as the resource person for the AICTE sponsored Staff

Development Programme (SDP) on “Sustaining Academic

excellence in Teaching Management skills” on 6th May 2010 at

Sengunthar Engineering college, Tiruchengode.

15. Acted as the resource person for the UGC-ASC Bharathiar

University, Coimbatore, Refresher Course in English and delivered a

Lecture on Personality Development to the English teachers on

16th November 2010.

16. Delivered an Inaugural Address on Placement and Training at

Bharathiyar Institute of Engineering for Women, Attur on 23rd July

2010.

17. Delivered a Special Lecture on Basics of Management to the MBA

students of M.Kumarasamy College of Engineering, Karur on 02nd

September 2010.

18. Acted as Resource Person at UNICEF sponsored training

programme and delivered a lecture on Leadership on 20th & 21st

September 2010 organized by Department of Public Health Services,

Salem.

19. Acted as Chairperson in National Conference on “Challenges in

Entrepreneurship” organized by Department of Management

studies, SSM college of engineering, Komarapalayam on 18th

February,2011.

20. Delivered a guest lecture in “Interactive Teaching Methodology”

at Excel Business School, Komarapalayam on 04th, June 2011 to the

Engineering and Management Faculty members.

21. Acted as the resource person for the UGC-ASC Bharathiar

University, Coimbatore, Refresher Course in English and delivered a

Lecture on Personality Development to the English teachers on

31th May 2011.

22. Delivered a chief guest address on “Business Motivation”

organized by the Department of Commerce (CA),Nandha Arts &

Science College, Erode on 10th August 2011.

23. Acted as resource person in one day Workshop on “Projecting

Self Confidence through Positive Thinking” organized by PG

Department of Commerce, Vellalar College, Erode on 12th August

2011.

24. Acted as the chief guest for the inaugural ceremony of Commerce

and Economics Club and addressed the Students on the topic

“Scope of Commerce & Economics and present Business trend

Worldwide” at Montfort A.I.Higher Secondary School, Yercaud on

3rd September 2011.

25. Delivered a guest Lecture on “Operations Management” at SSM

School of Management, Komarapalayam on 20th April 2012.

26. Delivered a Special Lecture on “Marketing – an Overview” to commerce

students at K.S.R College of Arts and Science, Tiruchengode on July 4th 2012.

27. Delivered an invited lecture on “Personality Development and types of

Intelligence” at Pondicherry University, Karaikkal Campus on 21st August

2012.

28. Delivered a Special Lecture on “Managerial Competencies” at

M.Kumarasamy College of Engineering, Karur on 7th September 2012 as part of

the 1st year M.B.A. orientation Programme.

29. Delivered a Guest Lecture on “Total Quality Management” at SSM School

of Management, Komarapalayam on 22nd October 2012.

30. Acted as the resource person in the one day Seminar on Personality

Development at the Department of English and Foreign languages, Bharathiar

University, Coimbatore on 15th February 2013.

31. Acted as the chief guest for inter collegiate meet IMPACT 2013 organised

by Dept of Management studies and Computer applications at Muthayammal

Engineering college, Rasipuram on 23rd February 2013.

32. Delivered a Guest Lecture on “Operations Management” at SSM School of

Management, Komarapalayam on 28th March 2013.

33. Delivered a guest lecture on “Operations Management” at Vysya College,

Salem on 23rd April 2013.

34. Acted as a chairperson in the State level seminar and presented a lecture

on “New Approaches for Business Excellence” held on 5th August 2013 at

Shri Sakthikailash Women‟s College, Salem.

35. Delivered a guest lecture on “Recent Trends in a Marketing and Human

Resource Management” at Vysya College, Salem on 19th August 2013.

36. Delivered a special lecture on “Managerial skills” at Shri Balamurugan

Arts and Science College, Mettur on 13th September 2013.

37. Delivered a lecture on “Self Motivation” at Dhanalakshmi Srinivasan

Engineering College, Perambalur on 24.09.2013 to the MBA Students.

38. Delivered a Guest Lecture on “Project Management” at SSM School of

Management, Komarapalayam on 06th April 2013.

39. Delivered a Special Lecture on “Career Skills and Opportunities” at

Jairam Arts & Science College, Salem to the PG Students on 30th Sep‟ 2013.

40. Delivered a Lecture on “Entrepreneurship” at Muthu Mase Arts & Science

College, Harur on 19th Sep‟ 2013.

41. Delivered a lecture on “Leadership Qualities”, at Periyar University Youth

Red Cross Study Camp held during February 10th & 11th 2014.

42. Delivered a Guest Lecture on “Operations Management” at SSM School of

Management, Komarapalayam on 04th April 2014.

43. Acted as a Chairperson in National Conference on “Business Challenges

and Opportunities for Transformation Excellence” held on 22th Feb‟2014 at

Vysya Institute of Management Studies, Salem.

44. Delivered a lecture on “Art of Communication Skills”, at Periyar

University Youth Red Cross Study Camp held during February 28th to 3rd

March 2014.

45. Delivered a lecture on “Research Relevance to Industries”, at PRIMS,

Periyar University on 26th November 2013 for the Orientation Programme to

M.Phil Research Scholars.

46. Delivered a lecture on “Social Responsibility of the Youth”, at Periyar

University on 07th January 2014 during NSS National Integration Camp

organized by Ministry of Youth Affairs and Sports, Govt. of India.

47. Acted as Resource person of Refresher Course in English, “Effective

teaching” on 21.09.2014 organised by the UGC – Academic Staff College,

Bharathiar University, Coimbatore.

48. Acted as the Resource Person in one day FDP on “Teaching

Competence” on 30th Jan 2015 at Erode Arts & Science College, Erode.

49. Acted as the Resource person to deliver a lecture on “Stress Management”

in the programme “Orientation and retraining of Teachers” organized by PG

and research department of commerce in Vellalar College for Women, Erode on

21.2.2015.

50. Delivered the Chief guest address to inaugurate the Students activity

clubs in the Salem Polytechnic College Salem on 11th August 2015.

51. Acted as the Chief guest for Teacher’s day celebrations at Holy Angels

Matriculation higher secondary school on 4th September 2015.

52. Acted as Judge in the Essay Writing Competition held at Department of

English, Periyar University on 9th Sep 2015.

53. Delivered a lecture on Human Resource Management at PGP College of

Arts and Science, Namakkal on 8th Jan 2016.

54. Acted as Rapporteur in the International Conference on Role of

Management Education in Promoting Entrepreneurship in the Globalised

Business Environment conducted by PRIMS, Periyar University, Salem on Jan

27-28, 2016.

55.Acted as Organizing Committee Member in the International Conference

on Role of Management Education in Promoting Entrepreneurship in the

Globalised Business Environment conducted by PRIMS, Periyar University,

Salem on 27-28, 2016.

56. Delivered a lecture on Entrepreneurial development at Jayam Arts and

Science College, Dharmapuri on 09th Feb 2016.

57. Acted as Judge in Elocution in the Matribhasha Diwas Celebrations

organized by the Department of English, Periyar University, Salem on 15th &

16th March 2016.

58. Acted as the Resource person to deliver a lecture on “ Leadership

Qualities” in 3 Days Zonal Level Orientation Training Programme for Youth

Red Cross Volunteers and Programme Officers at PRIMS, Periyar University,

Salem held on 21st ,22nd, and 23rd March 2016.

59.Acted as Rapporteur in ICSSR sponsored National Seminar on “Impact of

Global Turbulence on Indian Economy” organized by PRIMS, Periyar

University, Salem on 30th & 31st January 2017.

60.Acted as the Resource person in “Entrepreneurship Awareness cum

Training and Development Programme for Research Scholars in Salem

District, Tamilnadu” organized by PRIMS, Periyar University, Salem from 6th

Feb to 10th Feb 2017.

61. Delivered an invited lecture on “Personality Development” at Pondicherry

University, Karaikkal Campus on 31st March 2017.

62. Acted as the Resource person in “Personality Development Programme”

organized by Vinayaka Mission‟s Homoeopathic Medical College & Hospital,

Salem on 27.10.2017.

63. Acted as the Resource person in Faculty Development Programme on

Contemporary Issues on Effective Teaching in Management Sciences

organized by Velalar College of Engineering and Technology, Erode, on

08.12.2017.

64. Acted as Judge in Austen Keats Cornucopia 2018 for the Essay Writing

and Letter Writing events organized by the Department of English, Periyar

University on 31thJan 2018.

65. Acted as a Co-chairperson in National Conference on “ Commerce and

Business-A paradigm shift to Information and Communication technology

” held on 15th and 16th March ‟2018 at Department of Commerce, Periyar

University, Salem.

Refresher Course / Orientation Course/FDP/CBP Attended-04

1. Attended Orientation Course at Academic Staff College, Bharathiar

University, Coimbatore sponsored by UGC from 15.04.2009 to

12.05.2009 and obtained Grade „A‟.

2. Attended Refresher Course at Academic Staff College, Bharathiar

University, Coimbatore sponsored by UGC from 06.10.2010 to

26.10.2010 and obtained Grade „A‟.

3. Attended twelve days Faculty Development Programme in

Entrepreneurship development, organized by National Institute for

Micro, Small and Medium Enterprises [NI-MSME] and sponsored by the

Department of Science and Technology from 09.03.11 to 20.03.11.

4. Attended Two-week Capacity Building Programme for faculty of social

sciences sponsored by ICSSR, New Delhi, organized by PRIMS, Periyar

University, Salem from 17.04.2015 to 30.04.2015.

Details of Conferences / Seminars/ Workshop organized-25

1. Global business environment- Challenges and opportunities on

28.01.2009 &29.01.2009.

2. Emerging trends in management- 28.02.2008 & 29.02.2008.

3. Strategic Management: Opportunities and challenges in Post

LPG era- 15.02.2007 & 16.02.2007.

4. Integrated Global Business Management –The Indian

Experience-24.02.2006 & 25.02.2006.

5. Challenges of Human Resource Management in the changing Environment.

04. 02.2010 & 05.02.2010.

6. International conference on Global Business Environment and its Impact on

Management Education. 10.02.2011 & 11.02.2011.

7. Organising secretary for two days National level seminar on India Inc.as

Global Super Power in PRIMS,Periyar University, Salem on 23.02.2012 &

24.02.2012.

8. Innovative Functional Management Strategies in Current Business Scenario

(IFMS CBS‟13) 21.02.2013 & 22.02.2013.

9. Emerging Management Trends and Strategies (EMTS 2014) 06.03.2014 &

07.03.2014.

10. Organized Ten days workshop on Business English Communication from

2nd Jan to 11th Jan 2013.

11. New age Marketing Mantras- Realities & Emerging Trends-25.09.2014

&26.09.2014.

12. Organized one day Seminar on Corporate expectations from

Management Graduates at PRIMS, Periyar University, on 7th March 2013.

13. Organised one day workshop on Human Resource Management –

Conceptual and contextual perspectives at PRIMS, Periyar University, Salem

on 18 th August 2014.

14. Organised three days Faculty Development Programme (IQAC initiative)

on Excellence in teaching at PRIMS, Periyar University on 11 th,12 th &13 th

Sep, 2014.

15. Organised three days MBA Induction-cum-Skill Development

programme at PRIMS, Periyar University on 15 th, 16 th, 17 th Oct 2014.

16. Organised four days Faculty Development Programme on Attributes of

Holistic Teaching (IQAC initiative) at PRIMS, Periyar University on 17 th,18

th,19 th &20 th Dec, 2014.

17. Organised one day workshop on Corporate etiquettes and soft skills at

PRIMS, Periyar university, Salem on 27 th July 2015.

18. Organised one day seminar on Financial Planning and Investment at

PRIMS, Periyar university, Salem on 3 rd August 2015.

19. Organized one day workshop on Career Options and Career Skills at

PRIMS, Periyar University, Salem on 9th December 2015.

20. International Conference on Role of Management Education in

Promoting Entrepreneurship in the Globalized Business Environment on

27.01.2016 to 28.01.2016.

21. Organized Internal Quality Assurance Cell sponsored one day Workshop

on Administrative Reforms for Teaching and Non Teaching faculty of Periyar

University on 19th Feb 2016.

22. Organised three days Faculty Development Programme (IQAC initiative)

at PRIMS, Periyar University on 08 th, 09 th &10 th Sep, 2016.

23. Organising committee member for ICSSR sponsored Two days National

level Seminar on Impact of Global Turbulence on Indian Economy on 30 th

& 31 st Jan 2017.

24.Organised one day seminar on Stock Market & Financial Institutions at

PRIMS, Periyar University, Salem on 6 th October 2017.

25.Organising secretary for two days National level seminar on Business

Ethics & Corporate Social Responsibility in PRIMS, Periyar University,

Salem on 01.03.2018 & 02.03.2018.

AWARDS

Recipient of Excellence in Teaching & Research Award -2018 from

Asian Management Economics Commerce Association (AMECA) in

recognition for outstanding contribution in Teaching and Research on 6th

February,2018 at Jaya college of Arts & Science, Chennai.

EXTRA CURRICULAR ACTIVITIES

Represented Tamil Nadu in Subroto Mukerjee Football Tournament held in

New Delhi (year 1986).

Membership:

1. Life member of Indian Society for Technical Education (ISTE).

DECLARATION

I assure that the above mentioned particulars are true to the very best of my

knowledge.

(T.SARATHY)