Jerry DeWitt970.381.1753 - jdewitt55@outlook.com

SUMMARY OF QUALIFICATIONS

Extensive prepaid and payments expertise in both marketing and business development positions12-years employment at First Data / Western Union with growth from District Sales Manager to Vice President

History of gift card program development and successful card launches at First Data, GE and US PaycardQualitative and quantitative problem-solving skills to drive P&L, data analysis and new product initiatives

Love living in Colorado (a native) but open to relocation

PROFESSIONAL EXPERIENCE

Independent Marketing / Business Dev Consultant Denver CO 11/2009 – Present

Worked on the Vantiv Prepaid business unit and People’s United Merchant Services (PUMS), a joint venture between Vantiv and People’s United Bank, headquartered in Bridgeport CT.

Provided strategic marketing counsel to the PUMS General Manager and to the Prepaid Product Management Director, and Vantiv Implementation and Deployment teams to assess, enhance and execute current and new marketing and communication programs, web presence, collateral and in-field and in-bank programs.

Developed a comprehensive PUMS marketing and communications plans to include retail bank, treasury management and commercial promotions, incentive contests and recognition programs for bank and sales team.

Directed strategic initiatives, including support of existing products and services. Regularly attend internal and external client planning and go-to-market strategy meetings, including frequent travel to Cincinnati headquarters.

Worked closely with Vantiv headquarters marketing team on the design and execution of marketing collateral, communication plan, CSR incentive programs and referral programs that are integral to roll-out successes, and driving early adopters, merchant services, card issuance and transaction volume.

Developed comprehensive prepaid marketing rollout plans for Rebate Card and General Purpose Reloadable Card for AgriBank client and its 17 associations, and network of farms and farm workers.

Led marketing development and implementation of the UniTeller General Purpose Reloadable Card program pilot at Los Angeles agent locations prior to planned launch at 200+ agent locations.

For Blacktie client, headquartered in Denver CO, directed business development, product and marketing strategies, pricing, forecasting, financial analysis, budgeting, product extension opportunities, service improvements and support efforts to 350+ non-profit clients. Began as a consultant and later became an equity partner in the business.

Developed and oversaw Blacktie sales pipeline and reporting metrics to drive new client acquisition for usage of 35+ online software tools such as event calendar, online RSVP, seating chart, auction tools via market-specific websites.

Sourced and negotiated the joint venture partnership between Blacktie and PaperCity Magazine in Houston to drive new market expansion. Personally responsible for signing 55+ clients in first year of Houston operations.

UNC Foundation Greeley CO 1/2008 – 10/2009

Vice President of Alumni and Donor Relations Directed a staff of eight direct reports to manage all University of Northern Colorado marketing efforts, including

alumni and athletic event planning and execution, collateral development, affinity programs (such as Bank of America, Liberty Mutual and AIA), database management (Raiser’s Edge), and email blasts and alumni and foundation website management and enhancements.

Managed the ongoing activities of the UNC Alumni Association Board of Directors and was an ex officio member of the UNC Foundation Board of Directors.

Publisher, co-editor and contributing writer for the Northern Vision Alumni Magazine.

US Paycard, Inc. Las Vegas NV 1/2007 – 1/2008

Vice President of Marketing Directed all marketing programs and business development for the successful launch of the US Paycard™

MasterCard® Payroll Card including all sales collateral, website development, marketing communications, new client implementations, cardholder programs, trade shows, trade media and strategic planning.

Utilized my extensive prepaid experience and knowledge of the under-banked consumer to create an aggressive brand strategy and lead the tactical execution of all B2B and B2C efforts, CRM programs, new business generation and new product development (card load network, bill payment and money transfer).

Global Express Financial Services Silver Spring MD 9/2005 – 1/2007

Vice President of New Product Development Joined the then 43-year old privately owned money order and bill payment business with the responsibility to drive

new product development, enhance sales efforts and implement market implementations for prepaid products targeting the under-banked and under-served consumer market.

Created business models, pricing, go-to-market strategies and developed and managed project management plans.

Oversaw sales and operational efforts to add 350 Florida Power & Light agent locations in four months to handle 60% expected transaction volume growth for the newly implemented client bill payment program.

General Electric Stamford CT and Dallas TX 3/2004 – 9/2005

Vice President of Marketing, GE CashWorks Initially officed in GE’s corporate headquarters before being transferred to Dallas to assume the lead marketing

position for GE CashWorks, a start-up payroll and government check cashing business acquired by GE. Hired and managed marketing staff and field marketing manager organization of 20+ to build brand awareness and

drive transaction growth for clients through kiosk and POS applications Played integral management role in the successful launch of the CashWorks Prepaid MasterCard® program. Increased customer usage of CashWorks Prepaid MasterCard® card nearly 400% over PIN card product. Worked with GE corporate and regional contacts to reverse same store sales declines in key markets

through improved in-store POP, outdoor advertising and manager/employee incentive programs. Directed B2B programs including all branding initiatives, trade shows, lead generation and sales collateral. Managed marketing team and two advertising agencies to implement B2C radio, outdoor, direct mail and in-store

POP programs. Successfully launched the CashWorks Kiosk pilot in 33 QuikTrip Wichita locations. Initial launch sales

exceeded projections by 38%.

The Creative Group Denver CO 10/2002 – 3/2004

Division Director Directed new business development, client retention/customer relations and candidate recruitment for the

marketing/creative/web division of Robert Half International, a $5.4 billion company. Assumed officed leadership position at a time when several offices in other states were being closed due to

insufficient business growth. Re-secured being the recruiting business from seven key companies that had previously switched to a competitor to

handle their temporary and full-time staffing needs. Doubled overall revenue within ten months.

First Data Corporation Englewood CO 3/1990 – 4/2002

Vice President of Marketing, ValueLink Business Unit – 1999 to 2002 Directed the strategic marketing programs, including B2B, trade and B2C, for the ValueLink Gift Card division, the

fastest growing business unit within the then $6.4 billion First Data Corp. Our team grew revenue from $11 million to $70 million in a two-year period.

Led new business marketing presentations in conjunction with the sales team to prospect and sign new clients. Key player in the successful new client acquisitions of Brinker Restaurants, Dave & Buster’s, Dick’s Sporting

Goods, The Disney Store, Genesco, Jo-Ann Stores, Pizza Hut, Spencer Gifts, Starbucks, Timberland, Trans World Entertainment and Yankee Candle.

Primary responsibility was to develop and implement marketing initiatives to grow current and new client volume. Presented a compelling business plan to Starbucks that demonstrated that gift card transactions were a

lower cost transaction than any other form of payment (even cash).

Director of Marketing Domestic Money Transfer, Western Union Business Unit – 1997 to 1999 Directed the marketing efforts for Western Union North America domestic money transfer, First Data’s largest

business unit with $400 million in revenue. Responsibilities included direction of multiple advertising agencies in the management of all network and spot

television and radio planning and buying, growing agent money transfer and money order transaction volume through cooperative marketing programs and developing targeted national and regional promotions.

Working through the ANM team, increased agent participation in co-op programs annually by over 30%. Authority and responsibility for a $50 million marketing budget.

Introduced a national television campaign using actors such as Dawn Wells (Mary Ann from Gilligan’s Island) that, in conjunction with targeted in-agent POP and radio that grew annual domestic volume by 18%.

Director of Planning and Development, Western Union Business Unit – 1995 to 1997 Oversaw new product introductions and Agent Network Management planning functions for domestic money

transfer business unit. Integral member of cross-function teams for the launch of the Western Union® CashCard™.

Responsible for the strategic development of key marketing initiatives, planning and implementation of all national sales meetings and trade shows, field training of sales teams and all agent and internal communications.

Directed the development and launch of Western Union University that brought a formal training curriculum to over 365 ANM sales, agent relationship managers and corporate personnel.

Director of Marketing, MoneyGram Business Unit – 1993 to 1995 Directed the domestic money transfer business prior to and after the spin-off of MoneyGram by First Data.

Became a member of the leadership team upon its transition through IPO as a stand-alone company. Responsibilities included the direction of two advertising agencies in the development and implementation of TV

and radio planning and buys; trade shows, and growing agent money transfer volume through co-op marketing programs, developing targeted national and local promotions, and B2B efforts such as trade shows and trade advertising.

Oversaw the development of first TV and radio campaign that aggressively positioned MoneyGram as the low-cost, fast and reliable alternative to market-leader Western Union. Grew to 16,000 agents in two years.

District Sales Manager, American Express MoneyGram Business Unit – 1990 to 1993 Hired as a sales person for the then start-up money transfer company launched by American Express to compete

against Western Union. Achieved Rookie of The Year as top sales person by aggressively managing my territory through strong sales

techniques and pipeline management. Exceeded monthly quotas for every month I was a DSM.

EDUCATION

University of Northern Colorado Greeley CO

Bachelor of Arts, Political Science / Business