Denise M. Mingione

7 TYGERT ROAD, BLAUVELT, NEW YORK 10913

Phone: 845-398-7636 ◙ Cell: 845-653-1221◙ Email: SulliMinge@optimum.net

Professional Employment

MEDIA MANAGER

American BioSciences, Inc. Blauvelt, NY 10/05 - Present

National nutritional supplement manufacturer/distributor

•Responsible for and supervise idea generation, concept, layout, design, copy, editing and production of camera-

ready/digital artwork for full-color advertisements, product packaging, labeling, mailings and collateral materials with

outside graphic designers

•Work with consultants in creating and maintaining social media presence on Facebook with copy, promotions and

landing pages for websites

•Manage and direct consultants handling SEM and SEO

•Created new systems and responsible for media planning, rate negotiations, placement, media trafficking, tracking

results and reporting of print media campaigns for Consumer/Retail/Healthcare Divisions

•Develop media budgets, approve invoicing and track profitability for print advertising

•Copywriting for blurbs, product mentions, company profiles, articles and collateral materials

•Organize public relations efforts in-house and with freelance copywriters and agencies, and handle dissemination

of in-house press releases and articles

•Assisted outside agency with radio and television satellite media tours, and arrange radio interviews on various

radio health-related programs

•Plan and coordinate company functions and events

•Attend Retail Trade Shows

ADVERTISING/MARKETING CONSULTANT 10/98 – 10/05

Inspiration Advertising Blauvelt, NY

Owner of my own home-based advertising/marketing business

•Specializing in negotiation, purchase and tracking of cost-efficient print media buys,

national and regional, as well as media research and creative design ideas

ADVERTISING/MARKETING CONSULTANT 10/98 – 5/04

ADVERTISING COORDINATOR (P/T) 10/93 – 10/98

ADVERTISING MANAGER 4/91 – 10/93

Bee-Alive, Inc. Valley Cottage, NY

National direct response health food manufacturer/distributor

•Co-developed the first highly successful and revenue-generating Preferred Customer Program

•Assisted in developing their first television infomercial

•Supervised idea generation, layout, design, copy, editing and production of four-color

new product packaging, labeling, brochures, multi-page newsletters and collateral materials

•Responsible for new print ad development, from concept through camera-ready/digital artwork

•Coordinated and implemented photo shoots, brainstorming sessions and market research surveys

•Negotiated favorable rates for print advertising space, executed orders and trafficked materials

•Developed media budgets, approved invoicing and tracked profitability for print advertising

(calls/orders/conversion/ROI)

•Organized public relations efforts, both in-house and with outside PR agencies

•Liaison with legal representation for packaging, labeling and advertising copy approvals

•Prepared and made presentations for bimonthly Sales Meetings

•Introduced and implemented the critical path project management system

•Specified design and quotations with printers and mail houses

•Maintained solid relationships with media buyers and vendors

•Researched new advertising and promotion opportunities for various lines of products

ASSISTANT PRODUCT MANAGER, UK & Canada, Consumer Division 10/89 – 4/91

Nice-Pak Products, Inc. Orangeburg, NY

International manufacturer of private label and branded wet wipe products

•Consumer marketing liaison with International Divisions in the UK and Canada, responsible for

forecasting, sales analysis, budgeting, pricing, new product development, inventory tracking

•Coordinated product promotions, advertising, raw materials availability, production planning,

product testing and packaging

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ACCOUNT EXECUTIVE

promoted from MEDIA/TRAFFIC MANAGER 4/87 – 10/89

RZA Advertising/Public Relations Park Ridge, NJ

Full-service advertising/public relations agency

•Managed a variety of consumer and business-to-business accounts, for both advertising and PR

•Supervised placement of all print and broadcast media

•Ensured flow of all projects between the agency’s departments, vendors and clients

MARKETING ASSOCIATE

promoted from ASSISTANT TO THE DIRECTOR OF OPERATIONS 5/86 – 4/87

HealthWays, Inc. Woodcliff Lake, NJ

Regional Health Maintenance Organization (H.M.O.)

MEDIA DIRECTOR / ACCOUNT EXECUTIVE 6/84 – 4/86

The Johnston Marketing Group Tarrytown, NY

Full-service advertising agency for retail and trade accounts

Education

PACE UNIVERSITY, Pleasantville, NY - Bachelor of Business Administration, May 1984, Cum Laude

Major: Marketing/Advertising

Cumulative Grade Point Average: Overall 3.5 / Marketing 3.8

Activities and Honors: Vice President, Pace Advertising Team (1983-1984)

Pace Trustee Scholarship

Dean’s List

American Advertising Federation (AAF) Member (1984)

Computer Skills

Microsoft - Word, Excel, Outlook Express, Adobe Professional

Some computer graphics

Workshops/Seminars

Skillpath: Managing Multiple Projects, Objectives & Deadlines 9/93

Padgett-Thompson: Creative Retreat 8/94

Padgett-Thompson: Direct Mail Workshop 2/95

References

Diane Masi – General Manager, The Harmony Company

Senior Vice President Marketing, Bee-Alive, Inc. (845) 641-8880

Denise Boniface – Senior Vice President, Bee-Alive, Inc. (845) 358-2233

Wendy Feuer – David Geller Associates, Inc. (212) 455-0107