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I’m a passionate, results-driven, strategic thinking marketing student seeking a work environment that can benefit from my business-building skill set.
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BRITTANY A BEATTY
1130 S. Michigan Ave. 2606, Chicago, IL 60605 | | C: 309.696.3186 [email protected] Education
BA, Marketing Communication - Cumulative GPA 3.9 May 2013 Columbia College Chicago - Dean's List (3.9+GPA)
President of AdClub, Columbia College Chicago Collegiate Chapter of the AAF Executive board member of Columbia College Chicago AMA Collegiate Chapter
Experience
Strategic Planning Intern Jan 2013 to Apr 2013 G2 Worldwide - Chicago, IL
Tasked to create confidential resource decks relating to consumer, retailer, product/service and/or BIC data
Account Planner Jan 2013 to Mar 2013 Colligate Effies - Chicago, IL
Created a strategy for MINI USA to increase brand awareness among 18-24 year olds via social media platform engagement, while also leading to a sales increase
Consumer and Industry Research Intern Sep 2012 to Nov 2012 SapientNitro - Chicago, IL
Experience working on research briefs tasked to create confidential resource decks relating to consumer, industry, product/service, and/or BIC data
Marketing Consultant Sep 2012 to Nov 2012 Stephen Hamilton Inc - Chicago, IL
Won popular vote, and client selection during pitch on our marketing plan to create awareness for Who's Hungry, in turn increasing subscription to the magazine
Account Management · Sep 2012 to May 2012 NSAC - Chicago, IL
Developed an integrated, multi-platform marketing effort for three different customer segments with a $10 million budget · Increased awareness and consideration of Glidden Brilliance Paint at Walmart
Study Abroad Program Jun 2012 to Jun 2012 Praha, Czech Republic Domov Sue Ryder
Created a marketing plan with students from the University of Economics to increase donations
DraftFCB - Nivea Account Developed a BTL marketing plan to launch NIVEA for men aftershave splash in the Czech Republic/Slovakia markets using key consumer insights
Accomplishments
Third place in division of AAF National Student Advertising Competition Placed in top 10 for nationwide Collegiate Effie MINI USA Brand Challenge AAF Alpha Delta Sigma Honor Society Student Representative for Marketing Communication Department at Open House
Tools/Software
Proficient in: Microsoft Office, Kantar Retail, Simmons, ShopperScape, MRI+, Mintel Oxygen, Sysomos Social Media Tracking, and Sales Force
Used: P2PI, Progressive Grocer, Gartner, Forrester, eMarketer, EuroMonitor, ComScore
