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SHAN KUMAR
A-4/64, IInd FloorSector -15
Rohini, Delhi -110085M.No. 9999471991,Ph.011-27295075
E-mail Id: [email protected]
Seeking assignments in Sales and Marketing/ Key Account Management/ Channel Management with leading organisations.
PROFESSIONAL FORTE
An outstanding performer with 30+ years’ rich experience in;
Sales and Marketing Key Account Management/ Channel ManagementModern Trade format
Sales Promotions Client Relationship Management Team Management
Attained proficiency in Business development & marketing activities, breaking new avenues & driving sales growth, proactively conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics.
F A proactive planner with abilities in devising effective strategies for augmenting business, identifying and penetrating new market segments, promoting products for business excellence.
F Demonstrated abilities in effective channel management. Proven performer with an excellent track record in sales across assignments.
F An enterprising leadership quality with strong analytical, problem solving attitude & organisational abilities.
F Capacity of successful record of accomplishment in launch/introduction/infrastructure of new product in a region.
CORE COMPETENCIES
Strategy Planning§ Using sales forecasting and strategic planning to ensure the sale & profitability of products;
analysing business developments, monitoring market trends.
§ Identifying, developing & evaluating marketing strategy based on business objectives.
§ Conceptualising & implementing business strategies with a view to penetrate new accounts & expanding existing ones.
Sales and Marketing§ Analysing business potential, conceptualising & executing strategies to drive sales, augmenting
turnover and achieving desired targets.§ Monitoring competitor activities and formulating effective counter measures.§ Identifying, qualifying, pursuing business opportunities through market surveys and mapping as
per targeted plans as well as through lead generation.
Channel Management§ Enabling business growth by developing a network of channel partners across assigned
territories.§ Commissioning & launching new centres as per company standards and closely monitoring day
to day operations.§ Guiding, training partners to accomplish set revenue and business targets.
Key Account Management§ Interfacing with individuals/ key influences among corporate for ascertaining requirements,
making presentations and delivering need based product solutions.§ Ensuring speedy resolution of queries & grievances to maximise client satisfaction levels.§ Maintaining excellent relations with clients to generate avenues for further business.
Team Management§ Creating an environment that sustains and encourages high performance of the team.§ Motivating teams in optimising their contribution levels.
PROFESSIONAL EXPERIENCE
Currently working as General Manager Sales & Marketing with Shakti Bhog Foods Ltd. (Biscuit Division) Mfg. & Marketing Co. of well known Divss brand Biscuits, since 23rd July 2013.Looking after all India Sales & Marketing operation.
Deputy General Manager Sales with Anmol Bakers Pvt. Ltd. (Mfg. & Marketing Co. of well-known Anmol Brand Biscuit, From Jan.2013 to 20th July 2013.
General Manager Sales - M/s Bagrrys India Ltd. New Delhi. ( May 2004 to Jan 2013) (Mfg. & Marketing Co. of well-known Bagrrys Brand consumer food products (white oats, crunchy museli, wheat bran, oats bran, corn flex etc.). Joined this Company as Zonal Sales Manager in May 2004 and promoted to National Sales Manager in 2007 then General Manager Sales & Distribution, looking after all India Sales & Marketing operation .
Reduced cost to sales ratio –Developing of trade oriented schemes to enhance sales, results 25% growth vis –a -vis last year.
Plan promotional budget by which able to intensify media advertisement for brand building. Focussing on key SKU. Building of discipline distribution system to increase productive calls. Pricing & monitoring in ratio with competitors. Appointing super stockist / C&F Agents for speedy availability of goods.
Regional Sales Manager -United India Marketing Associates (July-01 to April-04) The division of SAVORIT LTD. Manufacturing and marketing company of Savorit Brand Pasta Products i.e. Vermecelli, Macroni, Spaghetti, Noodles etc
Highlights § Handled the sale of products such as Vermecelli , Macaroni, Noodles Spaghetti. § Handled business worth Rs. 3.6 Crore annually in the Northern & Eastern Region.
§ Established Company brands in Northern & Eastern Region, thus contributed 25% to the annual sales of the company, which was negligible before my entrance.
§ Focussing on key SKU.§ Building of discipline distribution system to increase productive calls.§ Pricing & monitoring in ratio with competitors.§ Appointing super stockist / C&F Agents for speedy availability of goods.
Regional Sales Manager (North) Ushodaya Enterprises Ltd.- Hyderabad ( Priya Food Division) March-’97 to –July-01, Manufacturing and Marketing Co., of well known ‘PRIYA Brand Pickles, Confectionery, Spices, Masala Paste and Culinery Paste(i.e. Ginger Garlic Paste, Ginger Paste, Garlic Paste, Tamarind Paste) etc.
Highlights Handling new product launch, expansion of market, enhancing sales by focusing on towns / regions with promotional inputs. Ensuring co-ordination between promotion & sales teams, controlling stock inventory at depot.
§ Handled business of Rs. 6 crore annually, Northern Region.§ Enhanced retail network to micro and mini micro areas.§ Managed the promotional activities § Focussing on key SKU.§ Building of discipline distribution system to increase productive calls.§ Pricing & monitoring in ratio with competitors.§ Appointing super stockist / C&F Agents for speedy availability of goods.
Area Sales Manager - Jaya Food Ind. Ltd. (Bambino Agro), New Delhi Oct’89-Mar’97 MFG. & MARKETING CO., of well known “BIMBINO” Brand Vermecelli, Macroni, Gulab Jamun Mix, Rawa Idli Mix etc.:-
Joined as Assistant Sales Officer than promoted to Sales Officer than Area sales manager, Covering U.P., Rajasthan and Punjab States, reporting to Senior Divisional Manager and Vice President (Sales and MarketingManaging sales of Vermecelli Macroni,Gulab jamun, Mix Rawa Idli etc.Highlights
§ Handled business volume amounting to Rs. 9 crore annually.§ Enhanced retail network to micro and mini micro areas.§ Managed the promotional activities § Focussing on key SKU§ Building of discipline distribution system to increase productive calls
Sales Officer - FAIR Brothers and company (Dec.-’87-Oct.’89) MANUFACTURING & MARKETING CO., of Soya Nugget and Potato Wafers. looking after U.P. & Haryana attached with 2 C&FA, reporting to the SALES MANAGER.
Handling sales strategy, institutional sales and building a dedicated sales force.Highlights
§ Enhanced retail network to micro and mini micro areas.§ Managed the promotional activities § Focussing on key SKU§ Building of discipline distribution system to increase productive calls
Sales supervisor - Ravalgaon sugar Farm Ltd. Ltd., - (Aug.-’85-Nov.’87) SALES REPRESENTATIVE in Delhi for one year than promoted as SALES SUPERVISOR and served on the post for one year.
Sales Representative Nutrine Conf.Co. Ltd. July’82-July’85
ACADEMIA
Graduate in Science
COMPUTER KNOWLEDGE: Computer Basics, Office Automation
.
PERSONAL DETAILS
NAME : SHAN KUMAR
FATHER’S NAME : Sh. Jeet Singh
DATE OF BIRTH : 22nd December 1961.
ADDRESS : A-4/64, Second Floor, Sector-15, Rohini, Delhi-110085.Ph 011-27295075, (M) 9999471991.
E-mail ID: [email protected],
PRESENT SALARY : Rs 12 Lac P.A + Bonus + LTA + Company car with Driver
EXPECTED SALARY : As per company rule
NOTICE PERIOD : one month
Shan Kumar
