SARAH L. THOMAS

67 Stevensville Rd • Underhill, Vermont 05489 • (719) 238-9790

greenmountainz@yahoo .com

INTERACTIVE SALES / MARKETING / ANALYTICS / MULTI PLATFORM ADVERTISING

Strategic Interactive Sales & Market Planning • SEO • PPC • SEM • Social Media •Rep Management • Mobile Marketing • New Business Development • Digital Analytics (DART) • Solutions-Based Selling •Consultative Sales • Needs Assessment/Analysis • Site Metrics (Omniture/Google) • New Product Launch •Client Education • Advanced Product Knowledge • Contract Negotiation • Critical Problem Resolution Closing • Communication/Presentation Skills • Program Fulfillment •Goal Achievement • Client Relationship Management

QUALIFICATIONS SUMMARY

Highly enthusiastic, creative, and results-driven professional with more than fifteen years of new media sales, marketing, digital advertising, and sales management experience in highly competitive media markets. Demonstrated ability to establish a positive rapport with clients, creating a positive image of a company and its products and services. Possess strong interactive communication, active listening, problem-solving, and follow through skills that translate into timely solutions for customers. Dedicated to providing exceptional customer service, resulting in a high level of customer satisfaction and repeat business. Successful in building customer trust and retaining profitable accounts over long sales cycles. Goal-success- and team-oriented with a consistent record of exceeding expectations in all endeavors.

KEY ACCOMPLISHMENTS

• Annual billing growth has averaged 20-45% for seven consecutive years (2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008 and 2009).

• Recipient of: Salesperson of the Month Award at Time Warner Cable Media Sales (11/2004): New Business Development Award (2005).

• First Account executive in NE Region (TWC) to sell and grow a solid client base for our Interactive Television products (NAVIC,VOD).

• Lead Broadcast TV division in Search/SEM sales two years in a row (2008 and 2009).

PROFESSIONAL EXPERIENCE

Smugglers’ Notch Resort – Smugglers’ Notch, VT

Marketing Team Manager - September 2015 – Current

Marketing: As Marketing Team Manager I report directly to the VP of Marketing, executing daily marketing/promotional activities that consist of direct communication internally and externally. Additionally, this position is responsible to drive incremental (non-traditional) revenue for the resort during all four seasons.

Effective project management skills; Sound understanding of marketing principles Strong copywriting skills and ability to communicate complex ideas Detail oriented; Strong administration and organizational skills

Creative energy; enthusiastic; multi-task oriented; takes initiative

Assists the VP of Marketing Management and supporting the marketing team with marketing activities

Assisting with production projects Analytics tracking of marketing campaigns including compiling standard reporting data to

analyze effectiveness Providing support for marketing events and exhibitions internally and externally of resort Writing articles and promotional material as directed by marketing team 12+yrs experience in Social media platforms Online|Print content development and implementation Uploading marketing material to online libraries, internet groups and social media sites Updating and maintaining the marketing department's documentation and databases Managing projects, booking venues and ordering marketing materials Ad trafficking and Vendor Management Database management; Deep dive analysis of ROI for email blasts, direct mail, digital media…etc Facilitate full analysis for any research projects to compile and report on engagement Business development

FreePress Media/Burlington Free Press –Burlington, VT

Digital Director –Multi Media Manager - April 2013 – September 2015

Management: Planning and execution across multiple digital media channels. Responsible for digital efforts surrounding business development, sales/promotions, sweepstakes and contesting, social media and mobile media. Provides strategic leadership and cultivates relationships throughout the market.

Lead and contribute to the development of strategic and tactical digital media plans Develop specific, measurable department objectives

Train, motivate, develop and lead a media planning team Possesses an intense yearning for finding and launching that 'next big thing' Working together with Newsroom Management to evolve the old school principles of a newsroom

culture Responsible for total management of the paper’s digital platforms including online, mobile and all

emerging social media platforms including Facebook, Twitter, Instagram Manage all measurement metrics including Facebook Insights, Omniture, comScore, Google

Analytics, Brightcove Video, Chartbeat, Twitter Counter, and all other emerging social metrics and how to convert these to actionable strategies to grow our legacy platform.

Create and generate weekly, monthly and quarterly reports and dashboard as needed including daily traffic, mobile traffic and social media scorecards

Works in direct collaboration with all Department Heads for strategy and sales/promotional planning

Contesting and Sweepstakes. Overseeing all station digital sweepstakes and contests including development, execution, rules, promotion, etc. to reduce the point of failure.

Key resource on emerging media concepts and best practices; including the creation and delivery of training workshops and presentations to internal teams and senior leadership

Develop content initiatives that drive sales applications and optimized reputation management for clients

Ability to execute with minimal direction with small teams Experienced in analyzing audience data and identifying behavioral trends Aptitude for creative and strategic thinking, with strong analytical and problem solving skills Strong written and verbal communication skills

Cordillera Communications/Interactive, KOAA TV –Colorado Springs, CO

Interactive Director – Feb. 2011 – Jan. 2012

Direct Marketing: Develop business plans for interactive product/service revenue from both traditional and non-traditional advertisers to meet and exceed digital sales goals and budgets. As Interactive Director, I lead local sales and operations for all interactive and emerging digital media business lines associated with the station, and Cordillera Interactive, with a particular focus on advertising sales, business development and other revenue activities.

• Develop and track local interactive department budget.• Recruit, hire, and manage interactive sales account executives.

• In coordination with Cordillera Interactive product and sales leaders, ensure that digital sellers have adequate sales products that deliver real results for advertisers at a reasonable level of profitability.• Coordinate implementations of new and upgraded products among Cordillera Interactive and local stakeholders. Serve as primary point of communications for Cordillera Interactive in market. • Work cooperatively with TV station management to identify and address all issues regarding cross-platform strategies and workflow.• Work with all sales staff and management to create interactive products, packages, content, and rates appropriate to the market.

Freedom Broadcasting Company, Albany, NY

Director of NTR and Interactive Sales for WRGB & WCWN – No. 2005 – Jan. 2011

Direct Marketing: Identify alternative revenue strategies both online/on-air for the Broadcast Television stations (WRGB and WCWN). Highly focused on Interactive marketing that engages consumers for B2C and B2B clientele.

• Develops advertising strategies by contributing online advertising sales information, analysis, and recommendations to strategic thinking and direction; establishing sales objectives in line with organizational objectives.

• Establishes operational strategies by evaluating online advertising sales trends; establishing critical measurements; determining production, productivity, quality, and customer-service strategies; designing sales systems; accumulating resources; resolving problems; implementing change.

• Implements online advertising campaigns by negotiating screen space; establishing advertising rates; authorizing contracts.

• Evaluates, adjusts, and redirects advertising campaigns by studying and analyzing sales results, demographics, customer satisfaction surveys, and other market research information.

• Maintains client confidence and protects advertising operations by keeping information confidential.

• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. •Maintains relationships with advertisers by organizing and developing partnership, sponsorship, and affiliate programs; determining company presence at conferences, annual meetings, trade shows, and seminars.

•Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

•Creates value for advertisers by delivering targeted consumer demographics.

•Implement sales related contests and promotions designed to increase revenue, page views, unique visitors and overall website engagement.

• Develop emerging products in a high profile role for multiple Broadcast TV stations/websites (WRGB CBS6, WCWN and WLNE ABC6).

• Coordinate with Creative Services, IT, field locations, and external vendors to test, implement and create rich and emerging media across the network of Freedom Communications, one of the nation's largest media corporations.

• Selling and implementing convergent media programs, coordinating with vendors and local clients.

• Leveraging effective communication with multiple departments to develop new business, and incremental business year to year.

• Managing multiple projects and deadlines effectively, and be able to switch back and forth easily between focused concentration and responding to urgent issues.

Time Warner Cable Advertising: ESPN/TNT/MTV…etc., Albany, NY

SENIOR ACCOUNT EXECUTIVE – 2000 – 2005

Independently manage all sales and customer service activity related to the marketing of Cable TV advertising to business entities throughout the Capital District area. Utilize active listening, presentation, consulting, and creative solutions-based

Selling skills to effectively link the power of cable television advertising in building market share for their products and services.

• Utilize marketing strategies, market research, and industry trends to generate new business, build revenues, and increase market share.

• Develop marketing and sales proposals to facilitate the creative production process tailored to each client’s specific needs.

• Cultivate and maintain beneficial working relationships with clients and co-workers resulting in a high level of account retention.

Albany Broadcasting Company: WYJB/WZMR/WROW/WAJZ, Albany, NY

ACCOUNT EXECUTIVE – 1999 – 2000

Efficiently managed a large volume of existing advertising accounts, while actively pursuing new radio advertising clients throughout the

Capital Region. Identified new business leads through proven sales/marketing techniques.

• Developed successful advertising campaigns for the cluster stations utilizing diverse formats.

• Conducted qualitative research, created and executed promotions, and negotiated marketing campaigns with top advertising agencies

as well as direct accounts.

• Built client base through personal attention, superior customer service, and dedicated post-sale follow-up.

EDUCATION / PROFESSIONAL DEVELOPMENT / AFFILIATIONS

B.A., Sociology, Syracuse University, Syracuse, NY – 1996

“SEO”, Orange Soda

Intelligent Selling of Internet Advertising”, The Laredo Group

“Public Speaking Mastery”, Dale Carnegie Course

Cable Advertising Boot Camp, Cable Advertising Bureau

Completed - GMI 225 – Marketing Management & Strategy, The Graduate College Union University – MBA Program

Computer Skills Proficient in:

Omniture…Open Ad Stream 24/7…SEO…Windows XP… Excel… PowerPoint… Strata… Scarborough… Polk Data… CMR/Competitive Media Reporting… Outlook Express…VCI… OSI …SEO for Firefox (Rank Checker)… Websitegrader.com…Borrell Associates Compass Reporting…Google Analytics… DoubleClick (DART)…Sales Force…Orderhub…Moat.