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Title of the slideSecond line of the slide
AoC Communications Survey2010
July 2010
Title of the slideSecond line of the slidePurpose
• The 2010 AoC Communications Survey aims to reflect member views on:
(a)Approval ratings of AoC across all College roles & key services
(b)AoC Competitors(c)AoC Product awareness(d)Communications preferences
Title of the slideSecond line of the slideWho took part?
• Invited 12,000 College staff to take part
• 1,508 respondents – increase of 19.5% on 2009 survey
• Respondents included all College staff:Vice Principal Student Support Principal’s Office/SMT
Learning Technology IT/MIS International Office
HR Personnel Health & Safety HE
Governors Finance Estates
Curriculum & Quality Comms/PR/Marketing Clerk/Clerks office
CEO Principal
Title of the slideSecond line of the slideMain headlines
• Average 7.5 (1 lowest, 10 highest) on satisfaction scale – same as “How are we doing?” survey
• High satisfaction with AoC communications activities – quality and quantity about right
• Low awareness of regional activity
• AoC is main source of information for 75% of Colleges + 5% from 2009
• AoC Website: Top 3 information uses: Policy, News Releases & Conferences
Title of the slideSecond line of the slideDemographics
50% 1000-499924% 5000-999919% Over 10,000
HR – 11%Vice Principal / Deputy - 7.4%CEO / Principal - 6% (92 people)Other roles:*Head of dept/faculty/school*Library*Lecturer/teacher/tutor
Title of the slideSecond line of the slideDemographics, regions
Top three percentage of regional respondents in 2009:• South Eastern• West Midlands• North Western
Title of the slideSecond line of the slideOverall Communications rating
Key findings
• Briefings: 84% very good or good• Email comms : 68% very good or good• Telephone communications and visits – room for improvement • 91% respondents think the website is very good/good/satisfactory
Title of the slideSecond line of the slideOverall Satisfaction with the AoC
50%24%
19%7%
15%13
%12%
11.5%11
%8%
6%
11%
Average score = 7.5 Modal value =8
Title of the slideSecond line of the slide
Rating of AoC efforts to keep members informed about issues affecting colleges
50%24%
19%7%
15%13
%12%
11.5%11
%8%
6%
11%
Title of the slideSecond line of the slideOverall Satisfaction by dept
50%24%
19%7%
15%13
%12%
11.5%11
%8%
6%
11%Areas for
improvement
Clerk/ ClerksInternationalLearning technology
Title of the slideSecond line of the slideAoC is main source of info on College issues?
50%24%
19%7%
15%13
%12%
11.5%11
%8%
6%
11%
74% Yes, 26% No
3% increase on 2009
Title of the slideSecond line of the slide
AoC as main source of information by role 2010
50%24%
19%7%
15%13
%12%
11.5%11
%8%
6%
11%80% Chairs agree (-2%
2009)
84% Principals agree (+4% 2009)
73% of VP/Deputy Principals agree (+3% 2009)
Issues:GovernorsIT/MIS/Technology
No significant changes since 2009
Title of the slideSecond line of the slideAoC as main source by role 2009
AoC is main source of information:82% of Chairs agree 75% of Principals agree70% of VP/Deputy Principals agree
Title of the slideSecond line of the slide2010
2009
Notable increasesSFCFAwarding body
Decreases LSCTES
Remained constantMost of them
Title of the slideSecond line of the slideMedia used
50%24%
19%7%
15%13
%12%
11.5%11
%8%
6%
11%
Title of the slideSecond line of the slideRating of website
• 97% found the website to be satisfactory/good/very good
2009
• 94% found the website to be ok/good/very good
20082010
• 91% found the website to be satisfactory/good/very good
•See Next Steps...
Title of the slideSecond line of the slideMain use of AoC Website
•Policy Development 18%•AoC News Release 16%•Conferences 15%
•No significant change compared to 2009
Title of the slideSecond line of the slideImproving AoC Website
Title of the slideSecond line of the slideBriefing satisfaction
Title of the slideSecond line of the slideSocial Media for work
Majority who said “other” do not use social media for work (8%)
Title of the slideSecond line of the slideContact preferences
Title of the slideSecond line of the slideRecall of AoC Media stories
Average satisfaction ratings:*7.5 Average overall rating*7.6 who saw Adult Students*7.6 who saw Beacon Awards*7.8 who saw Colleges Week*6.4 who didn’t see any stories
Title of the slideSecond line of the slideRecall of AoC Public Affairs issues
Average satisfaction ratings:*7.5 Average overall rating*7.6 Apprentice Skills Children*7.7 General Election Manifesto*7.6 Meetings with Ministers*7.5 Dinners for Principals & MPs*6.7 Who weren’t aware of Public Affair activity
Title of the slideSecond line of the slideLikely take up of podcast briefing information
35% Yes
Title of the slideSecond line of the slideSatisfaction with AoC regional offices
Title of the slideSecond line of the slideTraining Providers used HR Depts only
Other:*ACAS*Evershed (Affiliate member)
Title of the slideSecond line of the slideNon-AoC consultancy providers used
Title of the slideSecond line of the slideNon-AoC conferences attended
Title of the slideSecond line of the slideBriefing feedback
Other Briefing topics suggested my members were:
*Equality and diversity*International and Immigration matters*More on funding and governance*Job vacancies•Good practice bidding / new business opportunities
“I think there is currently a good balance - estates; procurement; H&S and IT.”
“The links are useful; but would prefer longer summaries rather than having to go to the link”
Title of the slideSecond line of the slideBriefing feedback
“In briefings it would be good to mention the impact on sixth form Colleges.”
“I accept the briefings aren’t specific to governors.”
“Some briefings are not applicable to my role.”
“Quality of writing could be improved.”
“Just to record a very positive note about the latest Chief Executive’s letter which has been excellent. Thank you.”
“How and whom can we lobby to save our adult provision?”
Title of the slideSecond line of the slideNext steps......
• Major website development – template, search, log-in, policy, regions etc. • Regional Coordinator?• AoC Create website• New briefings?• New advocacy / indispensability elements for future surveys• Scope for Youtube and Podcasts• Refocused media work
