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August 2nd, 2007 August 2nd, 2007 Results Meeting Results Meeting for for 1 1 st st Quarter of Fiscal Year Quarter of Fiscal Year 2007 2007 (April 1 (April 1 – June 30, 2007) June 30, 2007) Nippon Television Network Corporation Nippon Television Network Corporation

Results Meeting for 1st Quarter of Fiscal Year・New program “Genki! .com” in 16:00 time slot ②Further strengthen “NEWS ZERO” in 23:00 time slot Expand slot by 3 minutes

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Page 1: Results Meeting for 1st Quarter of Fiscal Year・New program “Genki! .com” in 16:00 time slot ②Further strengthen “NEWS ZERO” in 23:00 time slot Expand slot by 3 minutes

August 2nd, 2007August 2nd, 2007

Results MeetingResults Meetingforfor

11stst Quarter of Fiscal Year Quarter of Fiscal Year 20072007

(April 1 (April 1 –– June 30, 2007)June 30, 2007)

Nippon Television Network CorporationNippon Television Network Corporation

Page 2: Results Meeting for 1st Quarter of Fiscal Year・New program “Genki! .com” in 16:00 time slot ②Further strengthen “NEWS ZERO” in 23:00 time slot Expand slot by 3 minutes

Statements made in this presentation with respect to NTV' s current plans, strategies and beliefs as well as other statements that are not historical facts are forward-looking statements. Such forward-looking statements are based on management's assumptions and beliefs in light of the information currently available to it. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore you should not place undue reliance on them. We do not intend to update these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable laws.

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Table of ContentsTable of Contents

Financial highlights (Consolidated) ...... P 4

Financial highlights (Non-consolidated) P 5

Spot sales (Non-consolidated) ...............P 07

Forecast for FY2007 ................................P 09

Programming strategy ............................P 12

(Ref.) Viewer ratings ................................P 19

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Highlights of Operating ResultsHighlights of Operating Results(Consolidated)(Consolidated)

△17.15,0546,094Net income

△22.18,90111,422Recurring profit

△27.07,53010,315Operating income

△ 2.284,27486,185Net sales

%FY 2007 1QFY 2006 1Q

(Unit : Millions of yen)

§ NTV, a non-consolidated company, decreased both sales and profit.§ VAP decreased due to fewer volume of DVD compared to the previous

fiscal year.§ Investment profit on equity method increased due to BS Nippon's positive

figure.

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Highlights of Operating ResultsHighlights of Operating Results(Non(Non--Consolidated)Consolidated)

△18.54,024 4,937Net income

△19.56,7138,342Recurring profit

△22.05,7957,427Operating income

△0.772,01272,551Net sales

%FY 2007 1QFY 2006 1Q

【TV Broadcasting Revenue】?Time sales decreased due to absence of large-scale special programs, such as FIFA World Cup, though sales from regular programs remained the same.?Spot sales decreased as overall spot sales in Tokyo area declined.

【Events/Content Business Sales】?Sales from media commerce business largely increased. Movie business and overseas sales business performed well and increased revenue.

【Production costs】Production costs increased 3.1% yoy due to programs NEWS ZERO and Music Lovers which started October 2006.

【Events/Content Business costs】In movie business, two large-scale movies opened in theaters. Media commerce costs increased due to business

expansion.

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TV Broadcasting SalesTV Broadcasting Sales(Non(Non--consolidated)consolidated)

(Unit : Millions of yen)

Million

△4.0△1,18628,81530,002Spot

△2.9△98432,62533,610Time

△3.4△2,17161,44163,612Total

(%)DecreaseFY2007

1Q

FY2006

1Q

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

FY2006 1Q FY2007 1Q

Time Spot

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Spot Sales Spot Sales

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

FY 2006 1Q FY 2007 1Q

MillionCosmetics/Toiletries

Non-Alcohol

Alcohol

Electronic equipment

Transportation/ Telecommunications

Pharmaceutical

Automobile

Food

Service

Other Food

Finance

Other

△2.828.0Other

△49.34.33Finance

100.00Total

23.64.34Other Food

24.64.39Service

0.14.80Food

△15.96.55Automobile

3.06.60Pharmaceutical

0.36.77Transportation/Telecommunications

△15.97.89Electronic equipment

△0.98.13Alcohol

△7.58.77Non-alcohol

△ 5.59.43Cosmetics/Toiletries

%Share

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8

Events / Content Business SalesEvents / Content Business Sales((NonNon--consolidated consolidated ))

Million

(Unit : Millions of yen)

28.01,5517,0825,531Total

%IncreaseFY2007

1Q

FY2006

1Q

0

2,500

5,000

7,500

FY2006 1Q FY2007 1Q

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Forecast for FY2007Forecast for FY2007

(Unit : Millions of yen)

7,00012,50010,500287,000Non-consolidated

11,50021,50018,500335,500Consolidated

Net incomeRecurring

profitOperating

incomeNet salesFiscal year

2,0004,0002,500137,000Non-consolidated

4,0008,5007,000161,500Consolidated

Net incomeRecurring

profitOperating

incomeNet salesInterim

(Unit : Millions of yen)

*As of May 17, 2007

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(Ref.) Forecast for Business Segments(Ref.) Forecast for Business Segments

18,500317,000335,500Consolidated

△ 14,7007,000△ 7,700Elimination/Corporate

33,200310,000343,200Total

2,50012,20014,700Other

4,70057,90062,600Cultural Activities

26,000239,900265,900Television Broadcasting

Operating income

Operating expenses

Net salesFY2007

(Unit : Millions of yen)

*As of May 17, 2007

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(Ref.) Forecast for CAPEX and Depreciation(Ref.) Forecast for CAPEX and Depreciation

12.66.8FY2007

DepreciationCAPEX〈Consolidated 〉

(Unit : Billions of yen)

12.08.9FY2009

12.49.7FY2008

11.96.3FY2007

10.46.0FY2011

11.58.4FY2010

DepreciationCAPEX〈Non-consolidated 〉

(Unit : Billions of yen)

*As of Aug 2, 2007

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Programming Strategy Towards Accomplishing Programming Strategy Towards Accomplishing MediumMedium--Term Management Plan GoalsTerm Management Plan Goals

Create programming schedule to gain high viewer ratings and increase profitability through four major reforms within two years.

*October 2006 Introduced “NEWS ZERO”in 23:00 time slot

*April 2007 Golden and Prime time slots Changing 36% of Prime time slots

*October 2007 Non-prime time slots

*April 2008 Prime and Golden time slots (part 2),Supplement all time slots

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Organizational Reform Towards Accomplishing Organizational Reform Towards Accomplishing MediumMedium--Term Management Plan GoalsTerm Management Plan Goals

PurposePurpose

Main point

No. 1 in broadcasting revenue salesNo. 1 in broadcasting revenue salesNo. 1 in nonNo. 1 in non--broadcasting revenuebroadcasting revenue

Integration of Digital, VoD and Film Departments into Integration of Digital, VoD and Film Departments into Programming DivisionProgramming Division

PRODUCTIONP LANNING

&DEVELOPMENT

PROGRAMMING

PROGRAMMINGSTRATEGY

DIGITALCONTENT

FILM CONTENTPROMOTION

・PROGRAMMING・MULTI-USE PROGRAMPLANNING & DEVELOPMENT

・DIGITAL PRODUCTION・DIGITAL BUSINESS PLANNING &DEVELOPMENT

・FILM PROGRAMMING & ACQUISITION・FILM PRODUCTION

-MARKETING & RESEARCH-PUBLICITY-ANNOUNCERS

RIGHTS &CONTRACTS

MANAGEMENT ・PROGRAM ADMINISTRATION

・PROGRAMMING BUSINESS MANAGEMENT・ADMINISTRATION

Terrestrial broadcasting-related business expansion

(Examples)・Streaming drama spin-offs of “Bambino” and “Hotaru no Hikari” on NTV2・New interactive program “Genki!.com” allowing viewer participation via mobile phone or PC to start in October・Strengthen collaboration of NTV-invested films and terrestrial broadcasting for synergetic effect

(Organization Chart)

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Movie BusinessMovie Business

Showing in theaters since April 14, 2007 with box-office revenue of 2 billion yen. DVD to be released later this year.

Now showing (since June 16) with 1.5 million moviegoers and box-office revenue of 2 billon yen so far.DVD to be released later this year.

Sequel of 2005 blockbuster hit. Due in theaters Nov. 3

Movie based on real-life story in wake of Chuetsu Earthquake. Expected in theaters December 8, 2007.

DEATH NOTE spin-off due in theaters from Feb. 9, 2008

Other NTV-invested movies to be released include: “Kagehinata ni Saku”“Shinigami no Seido” (tentative title). Currently in theaters: “Maiko Haaaan!!!”“Piano no Mori” “Sore Ike! Anpanman Shabondama no Purun” and “Azuuru to Asumaaru.”

Tokyo TowerTokyo Tower

Maiko Maiko Haaaan!!!Haaaan!!!

ALWAYSALWAYS-- SunsetSunset onon ThirdThird Street Street ⅡⅡ

Mari to Koinu no MonogatariMari to Koinu no Monogatari

Main Lineup for FY2007 Main Lineup for FY2007

LL ((tentative titletentative title))

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Media Commerce BusinessMedia Commerce Business

FYFY20072007 1Q1QSSales1.86 billionales1.86 billion yenyen (doubled from last year)

(profit increased by 7 times(profit increased by 7 times))

【Competitive Edge of NTV’s Media Commerce】•Creative changes made to programs “RADICUL×POSHLET” ”Uresen!” and “POSHLET Depato Shinyaten”•“Yumei Shufu Talent! Zenkoku Otoriyose Ochuugen Special” a program combining media commerce and infotainment (broadcast on July 15)was well-received. Sales of 600 million yen•“Billy’s Boot Camp” in tremendous demand after Billy Blanks himself appeared on show

Accurately pinpointing sales of popular Accurately pinpointing sales of popular merchandise based on our experience led merchandise based on our experience led to sales increase.to sales increase.

*Popular items: Tenten belt, HAMANO bag, Genie Instant Line Smoother, NINTENDO DS Lite, etc.

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Programming Strategy Stemming from Programming Strategy Stemming from New Corporate OrganizationNew Corporate Organization

Earn No. 1 viewer ratings as JapanEarn No. 1 viewer ratings as Japan’’s No. 1 content producers No. 1 content producer

Reorganize Programming DivisionReorganize Programming Division

Change our MindsetChange our Mindset

Group StrategyGroup Strategy

Become a Terebiya(TV person)Create the “never-before-seen”

• Fully coordinate terrestrial broadcasting, NTV2, “1-SEG” and films

Division to serve as headquarters to generate the best content and most profit

Aim to be a more polished professional organization

(refer to p.16)

Collaborate with affiliates of NTV Group HoldingsIncrease Group’s production ability and control costs

• Support specialization of production, infotainment and sports divisions• Expedite rights clearance• Strengthen marketing

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October ReformsOctober Reforms**NonNon--prime time prime time

①Strengthen daytime block・Revamp ”Omoikkiri TV”

Increase younger viewers without losing current viewersExpand by 5 minutes and increase outdoor video shootsAppearances by high-profile guests

・Slot for ”The Wide” to be used for re-runs

・New program “Genki! .com” in 16:00 time slot

②Further strengthen “NEWS ZERO” in 23:00 time slotExpand slot by 3 minutes to enhance culture and special features section; vary guest commentators

③Improve viewer flow of weekend daytime blockNew program ”Heisei Family” (tentative title) to fill Sunday daytime slot

**Reinforce Prime TimeReinforce Prime TimeNew programs: Monday 22:00 and Tuesday 19:00To delete programs with single-digit viewer rating

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Programming ReformsProgramming Reforms

■Morning Programs Faring Well ■Success in Strengthening Weekend Prime Time■Drama Reforms

Wednesday dramas ”Bambino” and “Hotaru no Hikari” continue to do well

Analysis of Current Analysis of Current Viewer RatingsViewer Ratings

【Aggressive ApproachAggressive Approach】】

*Campaign-style Programming■June ”Eco week”■July “School”■August “24-Hour TV”

*Challenge to Create New Value for Terrestrial Broadcasting Media

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Ref: Viewer RatingsRef: Viewer Ratings①①

Yearly 2007 (January 1,2007- July 29, 2007/ 30Weeks) Source: Video Research

38.42.66.38.16.77.6Last year

36.72.66.37.36.47.1Non-prime time

67.18.212.014.412.712.8Last year

65.68.311.113.612.212.0Golden time

66.57.812.914.512.713.0Last year

64.77.812.113.612.212.2Prime time

44.63.87.89.58.08.8Last year

43.03.77.68.77.78.3All day

HUTTXEXCXTBSNTV

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Ref: Viewer RatingsRef: Viewer Ratings②②

Fiscal Yearly 2007(April 2, 2007 – July 29, 2007/ 17Weeks) Source: Video Research

37.52.66.28.06.47.3Last year

36.32.56.37.16.36.9Non-prime time

66.18.411.814.412.312.2Last year

65.38.211.313.411.811.9Golden time

65.77.912.814.512.412.5Last year

64.47.812.313.311.712.0Prime time

43.73.87.69.57.78.4Last year

42.53.77.68.57.58.0All day

HUTTXEXCXTBSNTV

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Yomiuri Giants Night GamesYomiuri Giants Night Games

April May June July August September October Avg.

2007 10.9 10.2 9.0 8.7 10.1

NTV 11.3 10.3 9.7 9.2 10.4

Other 10.6 10.1 8.5 8.0 9.8

2006 12.7 11.4 9.0 7.0 6.8 7.0 9.6

2005 12.9 13.1 10.2 8.2 7.2 7.2 10.2

2004 15.4 14.0 13.8 11.0 8.5 9.0 12.2

2003 16.1 16.3 16.0 13.0 12.2 9.8 14.3

(%)

▲0.2▲0.3▲0.2Decreace

10.38010.14110.6392006

10.1569.83110.4252007

%*%*%*

AverageOtherNTV

Detail of Viewer RatingsAs of July 30th , 2007

Source: Video Research

*Number of games on terrestrial TV

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