Results From The 2012 Alumni Attitude Study © St. John’s University School of Law June 2013 © 2012 Performance Enhancement Group, Ltd. Presented by: The

Results From The 2012 Alumni Attitude Study©

St. John’s UniversitySchool of Law

June 2013

© 2012 Performance Enhancement Group, Ltd.

Presented by:

The slides in this handout are part of a more complete and comprehensive oral presentation. For an in-depth understanding of the information provided herein, you should view these slides in combination with that presentation.

For questions contact Rob Shoss at PEG, Ltd.

The School of Law

• Cooperative development of the instrument (11 founding institutions)

• Survey completed by over 450,000 alumni at 160 universities and colleges over the last 9 years

• Instrument 85% the same as originally developed

• Instrument was branded to reflect St John’s University

• Survey questions divided into five areas:

– Loyalty

– Student experience

– Overall experience of the University

– Alumni Experience

– Demographics

About the Alumni Attitude Study©

Slide 2

The School of Law

Study Results:Distribution and Response

Response Rate 2.98%

Surveys Distributed

*Returned Email (bad addresses)

Presumed Delivered

Number of responses

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8,150

1,630

6,520

194

* Assumes 20% national average

The School of Law

* Source: “The Ever-Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.

Bias is inherent in all research studies. It must be understood and minimized where possible.

Confidence Interval

• Computation based on number of responses and variation of responses

• Assumes random distribution and ability to respond

• Response percentage is not part of the consideration for this calculation

Non-Response Bias

• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents

• Exists in both internet and phone surveys as well as mail

• Consistency of ranking for question groups helps alleviate concern

• Distribution across membership status, age, and gender also helps reduce concern

Selection Bias

• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected

• Possibly more of an internet issue currently for some schools

• Approximately 82% of college graduates have access to the internet and email*

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The School of Law

ParticipantsAll School Comparables

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American University CSU - San Diego National-Louis University University of Arkansas

Auburn University CSU - San Marcos New York University University of Baltimore

Barry University CSU - Stanislaus Oakland University University of Central Florida

Berea College Culver-Stockton College Ohio State University University of Cincinnati

Brandeis University East Carolina University Ohio University University of Florida

Bryant University Emporia State University Plymouth State University University of Kansas

Buffalo State University Florida International University Rensselaer Polytechnic Institute University of Nevada - Las Vegas

Cal Poly Pomona Fresno State University Rochester Institute of Technology University of Northern Iowa

Cal Poly SLO George Mason University Salem State College University of Oregon

Cedarville University Georgia Institute of Technology San Jose State University University of Southern California

Chico State University Grambling State University Santa Clara University School of Law University of Tennessee - Chattanooga

Clemson University Hope College Seton Hall University University of Tennessee - HSC

Cornell University Humboldt State University Sonoma State University University of Tennessee - Knoxville

CSU - Bakersfield Illinois State University Southern Illinois University University of Tennessee - Martin

CSU - Dominguez Hills Ithaca College Southern Methodist University University of Wisconsin - Eau Claire

CSU - East Bay Jacksonville State University Southern Polytechnic State University University of Wisconsin - LaCrosse

CSU - Fullerton John Carroll University Southwest Minnesota State University Virginia Institute of Technology

CSU - Long Beach Lehigh University St John's University Western Michigan University

CSU - Northridge Mercer University Syracuse University Whitworth University

CSU - Sacramento Metro State College of Denver Texas A&M University - Corpus Christi Widener University

CSU - San Bernardino Montana State University - Billings University of Alaska - Fairbanks Winthrop University

Population Demographics

Study Results

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ResponseBy Era

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Percentage of R

espo

ndents

ResponseBy Era

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ResponseBy Donor Status

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Percentage of R

espo

ndents

Response Rate

NOTE: Response rate is unadjusted for bad email addresses.

ResponseBy Donor Status

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College Attended with School of Law Highlighted

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Slide 12

Q19. If employed full-time, what is your annual salary range?

The School of Law

ResponseBy Degree Obtained

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ResponseBy Location of Current Residence

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ResponseBy Location of Current Residence

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ResponseBy Ethnicity

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ResponseBy Gender

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ResponseBy Gender across Generations

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ResponseBy Q16 Intent to Participate Financially

Non-contributors ContributorsMight

contribute in the future

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Percentage of R

espo

ndents

The School of Law

ImplicationsHighlighted issues and areas of focus when reviewing other slides

• Equity of degree• Job and career related activities• Communicate differently with younger alumni

(30 and under)• Branding presence on campus• Engaging alumni who are out-of-state

Slide 20

Communication

Study Results

Slide 21

The School of Law

Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood

CriticallyImportantExcellent

Slide 22

The School of Law

Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.

Importance exceeds Performance

Performance exceeds Importance

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The School of Law

Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.Gap Analysis By Gender



Slide 24

The School of Law

Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.Gap Analysis By Graduated prior to 2006 v graduated in 2006 or later



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NoImpact

Significant Impact

Critical Impact

SomeImpact

Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:

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NoImpact

Significant Impact

Critical Impact

SomeImpact

Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:By Gender

Slide 27

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NoImpact

Significant Impact

Critical Impact

SomeImpact

Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:By Graduated prior to 2006 v graduated in 2006 or later

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Q12. In your relationship with St John’s, please describe how often you do or have done the following.

Never One time A few times Frequently

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Q12. In your relationship with the University, please describe how often you do or have done the following.By Gender


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Q12. In your relationship with the University, please describe how often you do or have done the following.By Graduated prior to 2006 v graduated in 2006 or later


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Way too much

About rightWould welcome more

Not nearly enough

A little too much

Q17. Please indicate your feeling regarding the frequency of the following.

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Way too much


Not nearly enough

A little too much

Q17. Please indicate your feeling regarding the frequency of the following.By Gender

Slide 33

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Way too much


Not nearly enough

A little too much

Q17. Please indicate your feeling regarding the frequency of the following.By Graduated prior to 2006 v graduated in 2006 or later

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Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood


Slide 35

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Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Analysis

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Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Gender

Slide 37

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Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Graduated prior to 2006 v graduated in 2006 or later

Slide 38

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Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?

Very little Some Quite a bit Very much

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Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?By Gender


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Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?By Graduated prior to 2006 v graduated in 2006 or later


Slide 41

Current and Future Alumni Programs

Study Results

Slide 42

The School of Law

Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood


Slide 43

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Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis

Slide 44

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Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis by Gender

Slide 45

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Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis by Graduated prior to 2006 v graduated in 2006 or later

Slide 46

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Q11. What are barriers to your participation in alumni activities?

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Percentage of R

espo

ndents

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Q11. What are barriers to your participation in alumni activities?By Gender

Slide 48

Percentage of R

espo

ndents

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Q11. What are barriers to your participation in alumni activities?By Graduated prior to 2006 v graduated in 2006 or later

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Percentage of R

espo

ndents

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Q08. In which of the following organizations/activities did you participate as a student?

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Percentage of R

espo

ndents

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Q08. In which of the following organizations/activities did you participate as a student?By Gender

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Percentage of R

espo

ndents

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Q08. In which of the following organizations/activities did you participate as a student?By Graduated prior to 2006 v graduated in 2006 or later

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Percentage of R

espo

ndents

Giving

Study Findings

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Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?

Slide 54

Strongly disagree Disagree Agree Strongly

agree

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Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?By Gender

Slide 55


agree

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Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?By Graduated prior to 2006 v graduated in 2006 or later

Slide 56


agree

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Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?

Slide 57

Not important

Somewhat important

Very important

Critically important

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Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?By Gender

Slide 58

Not important

Somewhat important

Very important


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Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?By Graduated prior to 2006 v graduated in 2006 or later

Slide 59

Not important

Somewhat important

Very important


Loyalty

Study Results

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Q06. How well did the highest education received from St John’s prepare you for each of the following?

Poor preparation

Fairpreparation

Goodpreparation

Excellentpreparation

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The School of Law

Q06. How well did the highest education received from St John’s prepare you for each of the following?Graduated prior to 2006 v graduated in 2006 or later

Poor preparation

Fairpreparation

Goodpreparation

Excellentpreparation

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Q21. Please rate your level of agreement with the following statements:

Slide 63


agree

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Q21. Please rate your level of agreement with the following statements:Graduated prior to 2006 v graduated in 2006 or later

Slide 64


agree

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Q01. How would you rate your decision to attend the University?

Slide 65

Percentage of R

espo

ndents

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Q01. How would you rate your decision to attend the University?Graduated prior to 2006 v graduated in 2006 or later

Slide 66

Percentage of R

espo

ndents

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Q03. Which of the following best describes your experience as a student?

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Percentage of R

espo

ndents

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Q03. Which of the following best describes your experience as a student?Graduated prior to 2006 v graduated in 2006 or later

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Percentage of R

espo

ndents

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Q02. How often do you promote St John’s to others?

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Percentage of R

espo

ndents

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Q02. How often do you promote St John’s to others?Graduated prior to 2006 v graduated in 2006 or later

Slide 70

Percentage of R

espo

ndents

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Q05. Which of the following best describes your overall current opinion of St John’s?

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Percentage of R

espo

ndents

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Q05. Which of the following best describes your overall current opinion of St John’s?Graduated prior to 2006 v graduated in 2006 or later

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Percentage of R

espo

ndents

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Q04. Which of the following best describes your experience as an alumnus/a?

Slide 73

Percentage of R

espo

ndents

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Q04. Which of the following best describes your experience as an alumnus/a?Graduated prior to 2006 v graduated in 2006 or later

Slide 74

Percentage of R

espo

ndents

Correlation AnalysisHighest correlation to “loyalty” across all questions

Slide 75

Implications

Study Findings

Slide 76

The School of Law

Foundation ConceptsAlumni Partnership Model

©

Initiate the process by asking their

opinion

Initiate the process by asking their

opinion

Alumni feedback is not a one-time event, but rather an ongoing process of measurement, action, and re-measurement.

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The School of Law

ImplicationsHighlighted issues and areas of focus

Slide 78

• Feedback to the alumni• Career related programs for students and alumni• Programs and communications targeted to the

minus-two/plus-three• Increase understanding of the benefits of being

an Alumnus/a• Targeted communications focusing on successful

outcomes from events• Build campus coalitions around alumni by sharing

and discussing data

The School of Law

Robert ShossTel: (713) 527-0078 Fax: (713) [email protected]

Contact Information

Slide 79

Contact InformationDr. Piyaporn NawaratTel: (718) 990-2325Fax: (718) 990-2314

[email protected]

Documents

Results From The 2012 Alumni Attitude Study © St. John’s University School of Law June 2013 © 2012 Performance Enhancement Group, Ltd. Presented by: The