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NOVEMBER 11, 2016
RESULTS
3Q16
AGENDA 3Q16
1. RESULTS 3Q16
2. OPERATIONAL HIGHLIGHTS
3. INVESTMENTS
2
4. Q&A SESSION
1. MAIN INDICATORS – 3Q16
NEW CLIENTS¹
+375
Thousand
MARKET SHARE (%)
27.1%+1.2 p.p.
MOBILE (% Traffic)
52.2%+17.1 p.p.
MARKETPLACE (% Total GMV)
18.7%+8.7 p.p.
TOTAL GMV (R$)
3,060 MM+15.8%
MARKETPLACE GMV (R$)
571 MM+117.2%
Marketplace GMV LTM¹: R$ 1.7 Billion (+203%)
1 Last twelve months 3
4
2. MARKET SHARE
Leadership position of B2W Digital in Latin America.
4
5
2. VIRTUOUS CIRCLE
5
E-commerceStock-out: -3,1p.p (vs 2T16)
SUPPLY CHAINProductivity gain in the
DCs of 12% (vs 3T15)
COSTUMER SERVICE73% return to doing business
vs 47% of competitors¹.
Marketplace (3P)+2 millions of items
Assortment: +200% (vs 3T15)
Traffic+28%
3Q15 vs 3Q16
Sellers+1.900
3Q16 vs 4Q15
Clients+375 mil
LTM
Assortment+127%
3Q15 vs 3Q16
B2W PLATFORM
Better
shopping
experience
due to the
excellence
in operation
and the
management
of commercial
variables.
¹Source: Reclame Aqui
6
2. MARKETPLACE GMV GROWTH
More than 4,400 sellers in the platform (+1,900 compared to the end of 2015).
Marketplace participation in total GMV reached 18.7% in 3Q16 (+8.7 p.p. vs 3Q15).
B2W’s Marketplace grew 203% in the last 12 months, reaching R$ 1.7 billion in GMV.
Marketplace GMV (R$ MM)Marketplace GMV (R$ MM)Marketplace participation in
Total GMV (%)
4Q153Q15
359
261
1Q16
348
3Q16
LTM
553
1,676
3Q15
LTM3Q16
14.2%
15.9%
9.6%
10.1%
18.7%
2Q16
571
+2.8x391
6
7
2. NEW PARTNERSHIPS IN MARKETPLACE
In line with the strategy to integrate new stores of various sizes and
across multiple sectors, B2W stablished new important partnerships.
7
25
2
1
1
2. LOGISTICS AND OPERATION
2T15 2T16
96
176
+81%
Number of Hubs
10
Distribution Centers
National Coverage with
176 hubs
B2W DISTRIBUTION UNIT
Distribution Unit participation in deliveries:
3T15 3T16
55%
94% 22 new clients, representing more than 5 million new
deliveries per year;
Through the agreement with Vialog, B2W will have more
capilarity in the southern region.
+
Vialog Operation (40 hubs)
+39 p.p.
2. MOBILE AND TECHNOLOGY
9M16: B2W’s apps were downloaded
3.6 million of times (+171% vs 9M15).
52.2%
34.8%
3Q15 3Q16
+ 17.4 p.p.
Traffic by mobile
devices
9
B2W Digital’s leadership in
migration from e-commerce to
m-commerce.
2. DIGITAL SERVICES
B2W Services: complete solutions in the technology and logistics verticals.
10
Artificial
Intelligence
Tracking
Software
(TMS)
Mktplace
Mktplace
Integration
Online
Security
Pricing
Intelligency
(online and
offline)
Market
Campaigns
Magento
Technology
Delivery
(Small
Packages)
Delivery
(Large
Packages)
SEO,
Algorithms
Back-office
Systems
Front-
Office
Systems
B - Logistics
A+B - B2W Services
Scalable IT
Platform
Consumer
Experience
Intelligence/
Analytics
Marketplace
Integration
[BFF] Management
Systems
Last Mile Solution/
Delivery
[B] Seller
[BFF] B2W
Fulfillment
IT/Online
Solutions
2013 2014 2015 2016
A - Technology
Delivery
(Small
Packages)
2. CUSTOMER SERVICE
¹ According to Reclame Aqui
B2W won, once again, many categories of the Época Reclame Aqui Award 2016: E-
Commerce – Appliances – Big Opperations (Americanas.com); Banks and
Financial Services Cards – Retail (Submarino Card); Logistics and
Transportation (Direct).
#3COMPETITORS
Average grade¹ 4.37.0
Solution index¹ 67%
Would buy again¹ 47%
11
B2W continues to be recognized as best-in-class for its
customer service.
90%
73%
3. INVESTMENTS
12
201520142013 201520142013
Note: Total Capex of R$ 714mm, R$ 812mm, R$ 808mm and R$ 330,5mm in 2013, 2014, 2015 and 9M16, respectively.
12%
9%
7%60%
68%
76%
9M16
4,2%
9M16
129%
B2W will continue to invest in the digital platform it has built,
monetizing all areas of the business.
Continuous reduction of CAPEX as a %
of total GMV...
…and increase of coverage of
CAPEX by EBITDA.
Increase of
EBITDA/CAPEX
coverage
Reduction of CAPEX
as % of total GMV
The CAPEX of 3Q16 totaled R$96,6 millions (3.2% of total GMV) and the EBITDA
Coverage Index in the same period was 146%.
18
The Digital Platform
that connects People,
Businesses, Products
and Services.
3Q16 Earnings Call
and Webcast
Investor Relationswww.b2wdigital.com
Telephone: +55 (21) 2206-6000