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CUSTOM RESTAURANT APPS Welcome to HotOperator ® RESTAURANT APPS Adding food marketing know-how to the app development process.

Restaurant Smart Phone Apps

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HotOperator® Restaurant App Document.

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Page 1: Restaurant Smart Phone Apps

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Welcome toHotOperator® RestAuRAnt

Apps

HotOperator® Launch Program

Adding food marketing know-how

to the app development process.

Getting the app isn’t the hard part.

Page 2: Restaurant Smart Phone Apps

What makes HotOperator Apps different is our 25 years of foodservice marketing, advertising, menu design-engineering and server training expertise. HotOperator is first and foremost a marketing communications company. That’s good for you, because working with an app developer that doesn’t understand your business can lead to a lack-luster, slow to grow app.

As a benefit to your restaurant, an app can really help you take your marketing to the next level. To better understand if this is right for you, consider these statistics:

-According to Nielsen 28% of cell phone users in the US have smart phones

-More than 80,000,000 new users are expected by the end of the year this

year alone

-41% of new phones sold in the past 4 months have been smart phones

-More than half of all iPhone users are over 44 years old

-According to Twitton.com there are 142.8 million smart phone us-

ers in the US

“The fact is (if Nielsen’s projections are cor-rect), there is going to be an absolute explosion in the number of people that can, and will take advantage of mobile online services, mobile web, data, music, video, sharing, social networking, communication, e-commerce and general connect-edness.”

Don’t get left on the sideline. Connect with this huge au-dience with an app for your business!

Restaurant Apps, a great way to grow your business!

Page 3: Restaurant Smart Phone Apps

In-App reservationsWith convenient features within your restaurant app, customers can make reservations, receive email confir-mations and get turn-by-turn directions. Plus, while your guests are driving, they can call your restaurant with an easy one-touch feature.

Facebook & Twitter ConnectivityYour app will automatically send a link to the users own Facebook or Twitter page. With an estimated 200+ friends per Facebook account, so your popularity could grow very quickly.

Loyalty program integrationFor those who offer loyalty or VIP programs, your customers can easily sign up, view status and plan visits around benefits. Plus it keeps you top-of-mind for anni-versaries, birthdays and other big days when your guests are more likely to spend discretional income more freely.

Brand your app with more than your logo You want to brand it with your restaurant personality. Your image is important. We’re the one app develop-ment company with foodservice and branding experi-ence.

Listen to Your Fans

simple processes For A Better Menu

HOtOpeRAtOR® Apps

Page 4: Restaurant Smart Phone Apps

Send text messages Sending text messages via push notifications is a great way to inform your guests about events, specials and general information. Text mes-saging is a marketing power tool with exceptionally high open rates. Text messaging open rates are reportedly 97% compared to 10% to 20% with email (web statistics).

-Reservations on line

-Multiple locations

-24/7 control of your app

-Enter/review rewards program

-Contact tab: One touch access

-GPS coupon: Can access coupon when guest is in close proximity

-Events tab: used to set upcoming events in a calendar and send push and text notifications

-Flexible counter tab: used to input any items and then add or sub-tract “points” (i.e. Notifications for rewards programs, sports team events/coupons, etc.)

-Home tab - Home page with direct calling, directions, and tell a friend

-Image gallery tab: displays images in a gallery

-Mailing list tab: prompts to join newsletter, fan club, royalty programs and more

-Menu tab Input categories, descriptions and photos

-QR scanner: offers another sub-set of information available about your products (great for cooking methods, product place of origins, tips, recipes, coming soon and chef’s notes)

-Restaurant reservation tab: for making reservations

-Tip calculator tab: Novelty tab that calculates the tip and will break the cost per person for going Dutch

-Website tab: Connect your (non-flash) website

-Wufoo form tab - Links to Wufoo form (or can be customized for surveys, thank you cards and guest comments)

-Receive orders via Fax, phone, text or email (and some POS entry is available, ask for specifications)

-Access your complete menu, including pictures of menu items

-View order – your guests can select the items they want and view the order

-Check order and schedule pick up

HOtOpeRAtOR® Apps

Communicate Better And Drive More traffic

Page 5: Restaurant Smart Phone Apps

In-App popup notificationsA popup notification functions like a popup window on a website but in this case you control the content and duration. The popup automatically opens when your guest launches your app on their phone. This allows you to of-fer important events, features and build exclusive product tasting and reasons to visit.

Lots Of price Options At HotOperator we understand that your budget can sometimes dictate what you can do to promote your busi-ness. We can build a program to fit your budget. Spend a half hour with us and we’ll tailor a program to fit your restaurant!

Receive orders via Fax, phone, text or email (some POS entry is available, ask for specifications)

Get noticed

Featured tip

HOtOpeRAtOR® Apps

Call now to get started! 800-316-3198

Page 6: Restaurant Smart Phone Apps

Don’t see what you’re looking for? Just ask, we’ll make it for you!

BECAUSE IT ALL STARTS WITH THE MENU

Every HotOperator app comes with a launch program to help you introduce your new app with fanfare. If you’re going to go to the trouble of investing and managing an app, you want to sign up as many people as you can.

Starter kit includes:

Table Talkers – with image of your app and download instructions (includes 50 table talkers)

Web site images & banners

Postcard ready to print! (Printing and Production can be purchased separately).

App promotion: Initial offer exclusively for your app customers to help build raving fans!

It’s all about how many people you have using your app!

The hard part is getting your fans to become users so you have all the benefits of a direct line of com-munication. And the price all comes down to how much the app costs per person. If you spend $80.00 per month and only have one person signed up, it’s $80.00 per person per month.

But if you have 1000 people signed up and you spend 150.00 per month, it’s only 15¢ per person per month. The nice thing about the HotOperator app is, we help you get the fan base up, so the cost per person stays low.

HotOperator® the nations leading authority on menu marketing, can make your app transform your busi-ness into a cutting edge, customer centric restaurant.

Call now for more info!800-316-3198Or visit www.hotoperator.com

HotOperator® Launch Program

Getting the app isn’t the hard part.