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1 Resilience in Community Based Tourism: Drift Tourism in GaoLan Village, Three Gorges, China Zhifei Li Department of Tourism Management Hubei University, Wuhan, Hubei 430062, China [email protected] Introduction 'Sustainable tourism' has been a popular conceptual frame for tourism planning and development (Hall & Lew, 2009). Its goal was to define an index system to deal with the deterioration of natural and cultural tourism resources. The concept of resilience has recently been proposed as an alternative paradigm to sustainability (Davidou, 2012). Community resilience refers to the ability of a community to effectively respond to unanticipated changes in its situation. According to Lew (2012; 2013) sustainability tries to prevent the shock of change from occurring by conserving environmental and social resources for future use, whereas resilience planning focuses more on the capacity of communities to respond to, and if necessary recover from, significant shock and change events. From a tourism perspective, one of the fundamental resilience questions is: How well is a community’s tourism sector prepared to survive and recover from a loss of a major natural resource and a loss of their tourist arrivals? This question focuses on what Lew (2013) has called “Fast Change and Slow Change affecting Individual or Site Tourism”. Examining a community based tourism case studies from China shows how the alternative approach of resilience might be applied. GaoLan Village in Three Gorges, China GaoLan Village is located in Xingshan County, Hubei, China where is in the Three Gorges area with iron ore and the beautiful valley. There are more than 500 households in the village, of which 50% are Three Gorges immigration Because of the impoundment of the Three Gorges project which flooded their homes, they are relocated to high elevation GaoLan Village. GaoLan Village is located in mountainous areas and traffic is inconvenient, not suitable for industry and agriculture. Before the development of tourism, the income of the residents rely on small mountain cultivation, basically self-sufficient, but few balances, average annual per capita income of the resident not to 6000 RMB.

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Page 1: Resilience in Community Based Tourism: Drift Tourism in

1

Resilience in Community Based Tourism:

Drift Tourism in GaoLan Village, Three Gorges, China

Zhifei Li

Department of Tourism Management

Hubei University, Wuhan, Hubei 430062, China

[email protected]

Introduction

'Sustainable tourism' has been a popular conceptual frame for tourism planning and

development (Hall & Lew, 2009). Its goal was to define an index system to deal with

the deterioration of natural and cultural tourism resources.

The concept of resilience has recently been proposed as an alternative paradigm to

sustainability (Davidou, 2012). Community resilience refers to the ability of a

community to effectively respond to unanticipated changes in its situation. According

to Lew (2012; 2013) sustainability tries to prevent the shock of change from occurring

by conserving environmental and social resources for future use, whereas resilience

planning focuses more on the capacity of communities to respond to, and if necessary

recover from, significant shock and change events.

From a tourism perspective, one of the fundamental resilience questions is: How well

is a community’s tourism sector prepared to survive and recover from a loss of a major

natural resource and a loss of their tourist arrivals? This question focuses on what Lew

(2013) has called “Fast Change and Slow Change affecting Individual or Site Tourism”.

Examining a community based tourism case studies from China shows how the

alternative approach of resilience might be applied.

GaoLan Village in Three Gorges, China

GaoLan Village is located in Xingshan County, Hubei, China where is in the Three

Gorges area with iron ore and the beautiful valley. There are more than 500 households

in the village, of which 50% are Three Gorges immigration – Because of the

impoundment of the Three Gorges project which flooded their homes, they are

relocated to high elevation GaoLan Village. GaoLan Village is located in mountainous

areas and traffic is inconvenient, not suitable for industry and agriculture. Before the

development of tourism, the income of the residents rely on small mountain cultivation,

basically self-sufficient, but few balances, average annual per capita income of the

resident not to 6000 RMB.

Page 2: Resilience in Community Based Tourism: Drift Tourism in

2

In 2007, Xingfa Group, a local company, developed a scenic spots named "Chaotianhou

Drift" by making use of a river valley which the total length is 6.5 km and up to 148

meters between. In 2013 the arrivals of tourists reach 150000 and in the same year

"Chaotianhou Drift" was awarded the "National 4A level scenic spots" by China tourist

attractions A-level assessment committee.

By the development of tourism, the incomes of the residents increase. Some become

staff in drift scenic area; some support catering and accommodation services for

tourists; and some residents sell their own agricultural products to tourists along the

road. In 2013, the annual per capita income of residents in Gaolan Village has exceeded

15000 RMB. Gaolan Village is considered a typical pro-poor tourism for Chinese

Reservoir resettlement.

Lessons of Resilience

Fast Change 1

Impact of climate change on drift is enormous. Unexpected heavy rain or long time

drought both will make it impossible for drift.

Responds 1

The local built a small reservoir in the upstream river for regulating the water needed

to drift to meet the needs of tourists. At the same time, the reservoir also has power

generation which can subsidize the cost of construction.

Fast Change 2

Drifting is a highly seasonal tourism project. Tourists increased in hot weather and burst

reduction when the weather turns cool.

Responds 2

Develop the alternative tourism products. The local build a wooden path along the cliff

on both sides of the river which in the off-season can provide hiking and overlooking

the valley for visitors.

Slow Change 3

New drift scenic appeared in the adjacent areas which divide the tourist market and

result in a loss of tourist arrivals.

Responds 3

To upgrade the quality of services especially the shore service. The local provide better

dressing, shower, and rest, even child care services for tourists to improve tourist

satisfaction and revisit willingness.

To make more promotions in the tourist market especially through the event such as

2013 International drift Game to increase its visibility.

To expand the villager's income sources. Due to the development of tourism, has

brought traffic improvement. The local encourage villagers to plant walnut and other

economic crops to gain a new source of income. There are also some villagers put

forward to excavate the local iron ore resources which can bring greater benefits. But

Page 3: Resilience in Community Based Tourism: Drift Tourism in

3

there is no doubt that this will destroy the local ecological environment. And it also

does not conform to the concept of sustainable development.

Table 1. Evaluating Socio-ecological Resilience in the Tourism Sector and the

Community Overall for Gaolan Village, China, measured by the 7 Principles of

Resilience.

7 Resilience Principles Responds to Changes

1. Maintains diversity &

redundancy

Develop the alternative tourism products.

Expand the villager's income sources.

2. Manages connectivity

3. Manages slow variables

& feedbacks

Upgrade the quality of services especially the shore

service.

Make more promotions in the tourist market

4. Fosters complex

adaptive systems thinking

5. Encourages learning Training Programs are provided to local villagers during

the off-season.

6. Broadens participation Some villagers become staff in drift scenic area; some

support catering and accommodation services for tourists;

and some residents sell their own agricultural products to

tourists along the road.

7. Promotes polycentric

governance systems

Conclusions

The tourism infrastructure with Multi purpose makes for greater resilience.

An alternative tourism product in the off-season makes for greater resilience.

A diversified economy, where tourism is not a primary or even sole source, makes for

greater resilience.

Reference Cited

Hall, C.M. and Lew, A.A. (2009). Understanding and Managing Tourism Impacts: An Integrated

Approach. London: Routledge.

Davoudi, S. (2012) Resilience: A Bridging Concept of a Dead End? Planning Theory &

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4

Practice, Vol. 13, No. 2, 299–333, June 2012 - http://dx.doi.org/10.1080/14649357.2012.677124

Lew, A.A. (2012) Creative Resilience: The Next Sustainability for Tourism? TGJournal's Tourism

Place (21 October). Online at: http://tourismplace.blogspot.com/, accessed 1 March 2013.

Lew, A.A. (2013) Scale, change and resilience in community tourism planning. Tourism

Geographies 16(1): 14-22. DOI:10.1080/14616688.2013.864325.

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Resilience in Community Based Tourism:

GaoLan Village in Three Gorges, China

Zhifei Li

Department of Tourism Management

Hubei University, Wuhan, Hubei 430062, China

[email protected]

Page 6: Resilience in Community Based Tourism: Drift Tourism in

Outline

Introduction

Research Question

Lessons of Resilience

Conclusions

Page 7: Resilience in Community Based Tourism: Drift Tourism in

Introduction

GaoLan Village is located in Xingshan County, Hubei, China where is in

the Three Gorges area with iron ore and the beautiful valley.

There are more than 500 households in the village, of which 50% are

Three Gorges immigration – Because of the impoundment of the Three

Gorges project which flooded their homes, they are relocated to high

elevation GaoLan Village.

Page 8: Resilience in Community Based Tourism: Drift Tourism in

Introduction

GaoLan Village is located in mountainous areas and traffic is inconvenient,

not suitable for industry and agriculture. Before the development of tourism,

the income of the residents rely on small mountain cultivation, basically

self-sufficient, but few balances, average annual per capita income of the

resident not to 6000 RMB.

Page 9: Resilience in Community Based Tourism: Drift Tourism in

Introduction

In 2007, Xingfa Group, a local company, developed a scenic spots named

"Chaotianhou Drift" by making use of a river valley which the total length

is 6.5 km and up to 148 meters between.

In 2013 the arrivals of tourists reach 150,000 and in the same year

"Chaotianhou Drift" was awarded the "National 4A level scenic spots" by

China tourist attractions A-level assessment committee.

Page 10: Resilience in Community Based Tourism: Drift Tourism in
Page 11: Resilience in Community Based Tourism: Drift Tourism in

Introduction

By the development of tourism, the incomes of the residents increase.

Some become staff in drift scenic area;

some support catering and accommodation services for tourists;

and some residents sell their own agricultural products to tourists along the

street.

In 2013, the annual per capita income of residents in Gaolan Village has

exceeded 15,000 RMB.

Gaolan Village is considered a typical pro-poor tourism for Chinese

Reservoir resettlement.

Page 12: Resilience in Community Based Tourism: Drift Tourism in

Resilience

Community resilience refers to the ability of a

community to effectively respond to unanticipated

changes in its situation(Lew ,2012)

Page 13: Resilience in Community Based Tourism: Drift Tourism in

Research Question

How well is a community’s tourism sector prepared to

survive and recover from a loss of a major natural

resource and a loss of their tourist arrivals?

This question focuses on what Lew(2013)has called

“Fast Change and Slow Change affecting Individual or

Site Tourism”.

Page 14: Resilience in Community Based Tourism: Drift Tourism in

Lessons of Resilience

Fast Change 1

Impact of climate change on drift is enormous. Unexpected heavy rain or long time drought both will make it impossible for drift.

Responds 1

The local built a small reservoir in the upstream river for regulating the water needed to drift to meet the needs of tourists. At the same time, the reservoir also has power generation which can subsidize the cost of construction.

Page 15: Resilience in Community Based Tourism: Drift Tourism in

Lessons of Resilience

Fast Change 2

Drifting is a highly seasonal tourism project. Tourists increased in hot weather and burst reduction when the weather turns cool.

Responds 2

Develop the alternative tourism products. The local build a wooden path along the cliff on both sides of the river which in the off-season can provide hiking and overlooking the valley for visitors.

Page 16: Resilience in Community Based Tourism: Drift Tourism in

Lessons of Resilience

Slow Change 3

New drift scenic appeared in the adjacent areas

which divide the tourist market and result in a

loss of tourist arrivals.

Page 17: Resilience in Community Based Tourism: Drift Tourism in

Responds 3

To upgrade the quality of services especially the shore

service. The local provide better dressing, shower, and

rest, even child care services for tourists to improve

tourist satisfaction and revisit willingness.

To make more promotions in the tourist market

especially through the event such as 2013 International

drift Game to increase its visibility.

To expand the villager's income sources. Due to the

development of tourism, has brought traffic improvement.

The local encourage villagers to plant walnut and other

economic crops to gain a new source of income.

Page 18: Resilience in Community Based Tourism: Drift Tourism in

Table 1

Evaluating Socio-ecological Resilience in the Tourism Sector and the Community

Overall for Gaolan Village, China, measured by the 7 Principles of Resilience

7 Resilience Principles Responds to Changes

1. Maintains diversity &

redundancy

Develop the alternative tourism products.

Expand the villager's income sources.

2. Manages connectivity

3. Manages slow variables &

feedbacks

Upgrade the quality of services especially the shore service.

Make more promotions in the tourist market

4. Fosters complex adaptive

systems thinking

5. Encourages learning Training Programs are provided to local villagers during the off-

season.

6. Broadens participation Some villagers become staff in drift scenic area; some support

catering and accommodation services for tourists; and some

residents sell their own agricultural products to tourists

along the road.

7. Promotes polycentric

governance systems

Page 19: Resilience in Community Based Tourism: Drift Tourism in

Conclusions

The tourism infrastructure with Multi purpose makes for

greater resilience.

An alternative tourism product in the off-season makes

for greater resilience.

A diversified economy, where tourism is not a primary or

even sole source, makes for greater resilience.

Page 20: Resilience in Community Based Tourism: Drift Tourism in

Thank you!