7:30 – 8:00am

Registration and Continental Breakfast

8:00 – 8:25amWelcome and Introduction of the 1st AnnualDurango Marketing Technology Conference

Jack Llewellyn, Executive Director, Chamber of CommerceKelly Hebbard, Executive Director, Fast Track Communications

Simon Walls, Ph.D, Fort Lewis College

8:40 – 9:20am | Session 1Presenter 1

Getting The Most Out Of LinkedinLindsay Nyquist, Fort Lewis College

You probably have a LinkedIn profile — but is it optimized to help you succeed? LinkedIn is the #1 professional social media available today, with over 330 million users, 40% of whom check the site daily. It is a powerful resource for professionals wishing to network with colleagues, meet new

clients, find freelance labor, or improve their personal brand. In this hands-on workshop, we’ll look at LinkedIn profiles live and find proven ways to get your profile viewed and make meaningful connections. We’ll also discuss LinkedIn etiquette and how to customize your profile for maximum engagement. Bring

your laptop to this class and walk away with a resource!Presenter 2

4 Simple Tech Tips for Managing Your WorkforceDiane Murray, ASAP AccountingEric Malone, Payroll Department

Employees are your most valuable asset. As your workforce grows, managing your employees and processes becomes more of a hassle for employers. In this session we will explore FOUR areas in which technology can help you in the critical function of taking care of your employees. We will look at the

employee on boarding process, benefits, and the use of cloud technology to manage day-to-day procedures with your team. We will provide examples, tips, and applications that you can use in making you and your employees

work more efficiently.Presenter 3

Utilizing 3D PrintingBrock Wiggins: Digital Media Warehouse

Utilizing 3D printing technology, incorporating into manufacturingand product development. Image Net to possibly provide a digital printer

for demonstrations.

9:30 – 10:10am | Session 2Presenter 4

Augmented RealityLaurie Sigillito, Fastsigns, Fastforward Media

Wayne Carlson, Image NetAugmented Reality (AR) is an emerging technology that allows you to bring

printed material to life in a unique, engaging and interactive way. Imagine your product jumping out of a magazine in 3D and being able to rotate 360 degrees.

Imagine your customers being able to interact with this virtualization of your product. Imagine your child combining books with animation to learn. Imagine!

That is the future and the power of AR.Digital Signage and Power of Video

Presenter 5 (Panel)Why and how you can use the Cloud effectively?

Melissa Glick: Think Network TechnologiesKelly Hebbard, FastTracks Communications

Why and how you can use the Cloud effectively? Internet, Microwave, and Broadband Wireless Technology. How much bandwidth is enough and what

does the future hold for data usage?Justin Davis and Jered Davis, Skywerx

SkyWerx will be presenting on the latest point to multipoint wireless technology that allows for internet saturation of areas previously unreachable with current

line of site technology. This will be playing a vital role in the expansion ofhi speed internet services throughout La Plata County.

Presenters 6What if you could take the paper out of payments?

Nathan Erickson, Wells Fargo Laura S. Smith, Wells Fargo

POS Systems/Hand Held Systems, what every retail business needs to know about ROI on Point of Sale systems.

10:20 – 11:00am | Session 3Presenter 7

Digital marketing is profoundly changing…at a rapid pace. Marcy Mitchell, MTECH

Websites need to be interactive, responsive and also used to track your marketing effectiveness. How do small business owners keep up? Learn the current trends of web design, website do’s and don’ts, and about WordPress and other website systems. Get empowered and educated so you can make

your website a lead generation tool!

Presenter 8Apps, what does it take?

Chris McCrosky, Idea LoopEfficiencies in technology.

Presenter 9Marketing Technology & Market Platforms

Paul Eckenrode, 360 DurangoEvolving Software research vehicles – examples of evolving marketing

technology and marketing platforms that may be right for your business.

11:10 – 11:50am | Session 4Presenter 10

The Power of Email Marketing: Featuring SocialMedia Engagement

Zak Barron, Constant ContactThis presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement

can drive action. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication

efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal

some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more

effective.

Attendees of this presentation will learn: • Campaigns in general: what is a campaign, types of newsletters• What to write about in your newsletter or announcement and how to consider using images • Subject line best practices, and when to send your newsletter • The importance of understanding how connected email and social media are…they have to be done together. • What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign

types, newsletters and announcements.

Intended Audience: The content is targeted at the beginner - to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.

Presenter 11Digital Media

Suzanne Harrison, Ballantine Digital Media

Presenter 12Maximizing Your Social Media Exposure

Matt Hoaglin, Alison Ragsdale PhotographySocial Media Programs that get results and what programs are there to

simplify integration of Facebook, Twitter, Instagram and others.

12:10 – 1:00pm | Lunch & Featured sPeaker

Keynote Speaker(sPonsored by La PLata county economic deveLoPment aLLiance)

Marketing Technology Best PracticesMatt Taylor, graduate of Fort Lewis College

and current CEO of Mercury Payment SystemsMarketing Technology Best Practices

1:00 – 1:10pm | WraP uP

Jack Llewellyn, Chamber of Commerce

1:15 – 2:15pm | Mix-n-Mingle(sPonsored by constant contact)

Social in the Edgewater LoungeAll invited. Opportunity to visit with presenters and

other conference attendees.

Sponsored by

Schedule is subject to change

RESERVATIONS ARE REQUIRED, so please use our convenient on line registration at www.durangobusiness.orgor call 247.0312. No shows and cancellations after March 12th will be invoiced.

Sponsored by