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"SOMLALIT INSTITUTE OF
MANAGEMENT STUDIES"
NAVRANGPURA , AHMEDABAD.
"A PROJECT REPORT ON STUDY OF
CONSUMER PREFERENCE ON VALUEADDED SEVICES (VAS)"
*THIS QUESTIONNAIRE IS FOR RESEARCH AND ACADEMICPURPOSE FOR
SLIMS ( PGDM) STUDENTS. THIS INFORMATION
GIVEN BY YOU WILL BE KEPT CONFIDETIAL.
* PUT TICK MARK ON APPROPRIATE OPTION.
PERSONAL DETAILS
NAME: ________________________________
AGE:
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ANNUAL INCOME:
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How often do you use the Airtel Live or Vodafone FLASH! service
or
any other company's service? That is do you regularly connect to
your
providers portal?
Use it every day on a regular basis ( )
Occasionally, when the need arises ( )
Dont know much about it ( )
Dont intend to use it ( )
Do you regularly use value added services like cricket,
astrology, railway,
games and news?
Use all quite regularly ( )
Use 1-2 of these intensively ( )
Not really interested in using these ( )
Can you please rank your frequency of using these VAS?
a.SMS____________
b.Internet____________
c.MMS____________
d.Games____________
e.Ring tones____________
f.Caller tunes____________
g.Others____________
How much is your expense on above listed VAS?
Minimum __ : __ : __ : __ : __ : __ : __ Maximum
Where do you get the information about VAS in general?
a.Advertisements ( )
b.Friends/Relatives/ Neighbours ( )
c.Retailers ( )
d.Others, please specify _____________________
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How much are you ideally willing to pay per interaction to check
cricket
scores or the news?
Rs.1 and below ( )
Rs. 1-2 ( )
Rs.2-3 ( )
Rs.3 and above ( )
Is your cell-phone 3G ready?
Yes ( )
No ( )
Not sure, cannot differentiate ( )
Are you aware of the benefits of 3G services like Video call,
live
streaming video, broadband internet speeds?
I am keenly following the 3G updates ( )
Have seen it in promos and news articles ( )
Dont really know, does not concern me ( )
For a 3G service like Video Call or Video Streaming, what rate
would you
be willing to pay?
Rs.2-5/min ( )
Rs.5-8/min ( )
Rs.8-10/min ( )
Not interested ( )
. Could you tell us how much you are satisfied on these Value
added
services?
Satisfied ( )
Fully Satisfied ( )
Any suggestions or new ideas on VAS?
__________________________________________________________
_
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Thank you for spending your precious time answering this
Questionnaire
