r e s e a r c h Pa c k a g e s

Video and nonverbal analysisfor qualitative research

ScreenJourney™

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b e n e f i t s o f v i d e o a n d n o n v e r b a l a n a ly s i s

Qualitative research for the digital age

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R I C H E R D ATAIn addition to verbal responses,

we capture the reactions of every respondent as they see and hear

communications

L A R G E R S A M P L E SBecause marketing comms can be

tested in minutes we can deliver quantiative numbers of online

interviews

S Y S T E M 1Combining immediate System 1 responses with considered

System 2 responses gives the full picture

S H O R T E R I N T E R V I E W S

Capturing nonverbal responses takes seconds. Shorter interviews

can mean easier/better recruitment

L O W E R C O S TSeeing respondents close up on

video can be a good substitute for viewing studio hire

R I C H E R O U T P U TIn addition to Powerpoint charts

we create edited videos and animated graphics

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Benef its

Capture and record, close up, the

nonverbal responses from every

respondent around the table.

Not only capturing the emotions of

those speaking, but also those listening

Logist ic s

The Garmin Virb 360 is a small camera,

easily and unobtrusively placed at the

centre of the dining or coffee table to

capture every group member

3 6 0 ° f o c u s g r o u p s

Capture every reaction, at every moment, in close-up

Del iverables

In addition to findings from verbal

responses, a video record of every

group discussion.

A package of video clips and animated

graphics in interactive PDF, Powerpoint,

or hosted on a Web link.

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Benef its

Sharing a screen makes this the ideal

method for showing respondents TV

ads, or video walkthroughs of games.

An ideal method for interviewing kids

and parents.

Logist ic s

Online interviewing is efficient,

easy to organise and convenient for

respondents.

Del iverables

In addition to findings from verbal

responses, a video record of every

interview for clients for reference.

A package of video clips and animated

graphics in interactive PDF, Powerpoint,

or hosted on a Web link.

o n l i n e v i d e oi n t e r v i e w sComplete a large number of interviews at a low cost

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Logist ic s

Respondents are recruited to attend a

nearby cinema auditorium. We can run

groups or conduct interviews to gain

verbal responses after the showing.

Hiring an auditorium outside normal

cinema hours is relatively inexpensive.

Benef its

As an alternative to individual interviews or

groups, we can capture responses to a large

number of viewers in an auditorium. This is

suitable when there is a lot of content - a pilot

TV programme, for example.

C a p t u r i n g A u d i e n c er e s p o n s e sCapture every respondent

in close-up

Del iverables

In addition to findings from verbal

responses, a video record for clients to

refer to when required.

A package of video clips and animated

graphics in interactive PDF, Powerpoint,

or hosted on a Web link.

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R e a d i n gE m o t i o n s

T I M I N G T E A M

Dr John Habershon andIngrid Berglund working with a

panel of six facial coding

analysts

Nonverbal analysis in 3-5 working days on average, comparable

with time required for

conventional qualitative analysis

It is now commonplace to identify emotions on webcam

using computer algorithms, usually programmed to

recognise the seven ‘basic’ emotions.

Using trained coders with the natural human ability to

instantly recognise subtle and mixed emotions is a more

flexible and powerful method. In analysing video footage

we look at each respondent’s facial expressions and

body language at each second. This builds into a detailed

picture of which communications or product concepts

provoke an emotional response.

The analysis detects ten key emotions - see below:

Active Engagement

Humour

Boredom

Pleasure

Discomfort

Puzzlement

Disengagement

Sadness

Displeasure

Surprise

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N O N V E R B A L

A N A L Y S I S

Our expertise comes from eight years and hundreds of hours

analysing the facial expressions and body language of consumers.

V I D E O E D I T I N G

We use Premiere Pro CC to edit, combined with other Adobe apps

to create graphics and improve audio and video where necessary.

G R A P H I C S A N D

A N I M A T I O N

Using Adobe After Effects we create animated graphics to

highlight responses and reveal metrics.

O u r C a p a b i l i t i e s

We have developed skills and expertise appropriate for qualitative research in the modern digital world

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M A R C H 2 0 1 8

P r i c e s

Full Service

360° ONE HOUR FOCUS GROUP

Conducted in a recruiter’s home with a standard sample.

£1,10 0

£ 3 ,7 0 0

£ 4 , 5 0 0

PROGR AMME AND AD TESTING IN AN AUDITORIUM*

Based on 60 respondents for an hour session.

ONLINE VIDEO INTERVIEWS, 60 RESPONDENTS

Based on 15 minute interviews with a standard sample.

Please note: these prices are for guidance only. The final price will depend on the sample and the amount of content to be tested.

* Cost of auditorium hire not include

All prices are exclusive of respondent incentives

Video Editing and Analysis

EDITING AND NONVERBAL ANALYSIS, 60 MINUTE GROUP

Convert your footage from equirectangular to flat 1080p footage. Create clips of key moments and insert emotion markers. Divide into sections as specified by the client.

£ 4 0 0

£ 7 0

£ 2 0 0

HIRE OF GARMIN VIRB 360 CAMER A , PER DAY

This includes a powered tripod mount for connecting to mains. We are happy to advise on setup and operation of the camera.

EDITING ONLY, 60 MINUTE GROUP

Convert your footage from equirectangular to flat 1080p footage. Divide into sections as specified by the client.

M A R C H 2 0 1 8

P r i c e s

All prices exclude VAT