Research Proposal on Marketing Strategies

8/19/2019 Research Proposal on Marketing Strategies

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INTRODUCTION

At present business is very much complex because of even changing

customer choice, preference, taste etc. and for the technological and high

competition. As globalization is on the competition is spread an over theworld. So every organization should be international standard. Every

company or rm wants to make their loyal customer group. Each rm would

like to gain maximum prot through consumers satisfaction. !oday each

company has to face so much competition. !o perform all marketing tasks

marketer are to faces. !wo types of environment, one is macro or external

and another is micro or internal environment.

"e know that #uice pack is a consume goods. $t is classied as shopping

goods. %eople usually drink #uice for the refreshment and to reduce tiredness.

$n all seasons #uice is widely consumed by the customers. &ut the demand

becomes high in the summer. 'uice is tasty and nutritions. !here is a wide

demand and high prospects for the #uice products. %(A) #uice pack is one of

the items to meet this demand.

!his study tries to focus on marketing problems and prospects of %(A) #uice

pack. %(A) #uice pack is one of the popular brands in &angladesh and also in

international market recently. $t is manufactured and marketed by Agriculture

*arketing +ompany td. -A*+ of %(A) group. %(A) #uice pack is selling

mainly local market -all over &angladesh already it is exporting in Europe,

America and *iddle East also in $ndia. !here is much higher demand for

locally produced #uice pack in the country than present domestic supply. "e

see that there is a shortage of %(A) product in our local market. So

&angladesh imports some #uice from %akistan, $ndia and other countries. $n

this situation A*+ has to face few problems as well as meeting other

competing #uice company. A*+ has few problem areas such as distribution

system, /overnment policy, and import system and wholesale0retailers

sector. $n the true sense, marketing management concept is not being

implemented in the existing #uice marketing system. !here is no combinationamong product, price place and promotion.

$n spite of few problems, there is increasing demand for %(A) #uice pack all

over the country. So we can say that %(A) #uice pack has a bright prospect in

the country. 1ndeniably #uice pack of A*+ would be considered as the most

potential #uice to give our infrastructure greater longevity. So company



should take to proper action for the fulllment of the target of #uice pack

products of A*+.



IMPORTANCE OF THE STUDY

"e know %(A) #uice pack is a well2known brand in #uice industry within

&angladesh. !he demand as well as the sales volume of %(A) #uice pack is

increasing rapidly day by day. !here were 34566666 %(A) #uice pack sold in366723686, 96666666 %(A) #uice pack in 368623688, 93666666 %(A) #uice

pack in 368823683, and 95566666 %(A) #uice pack in 368323689 and

9:566666 %(A) #uice pack in 36892368;. *arketing is the key point of the

business activities that direct the <ow of goods and services from producer

to customer or user in order to satisfy customer and accomplish the

company=s ob#ectives. $n order to achieve the customer satisfaction, product

must be available in the right form, at the right time, in the right place.

!he importance of this study is to analyze the marketing problems of %(A)

#uice pack as well as identify the real problems and what method should be

used in order to overcome those problems. !here is much higher demand for

locally produced #uice in the country than present domestic supply.

&angladesh is not self2su>cient in %(A) #uice product production.

&angladesh has to import a large ?uality of various #uice product or nished

#uice products such as bottle, can and pack. "e see that there is fre?uent

shortage of #uice product is our local market. As a result the customers of

%(A) #uice pack are facing a lot of trouble. !here are many problems in the

distribution of %(A) #uice pack. !he demand of #uice pack is not stable in

&angladesh. !here are two ways of #uice pack supply in &angladesh. 8@omestic production and 3 $mported #uice products.

!he prime ob#ective behind the creation of %(A) #uice industry was to ensure

the steady supply %(A) #uice and to make it easily available to the

customers when they need at the lower possible price. Although &angladesh

has a favorable condition for the growth of #uice product industry, yet it is not

rich in production due to absence of raw material and modem machineries.

!he distribution system is not developed with respect to the market demand.

!he price of #uice pack is not determined by the market forces. $n this

situation, marketing management concept is not being implemented in theexisting #uice pack marketing system. !here is no combination among

product, price place and promotion. $n case of distribution a lot of

irregularities come out due to lack of marketing management concept.

"eak marketing system is responsible for this kind of error. owever, very

few research works have been accomplished in the area of #uice particularly



on #uice marketing. Although this work is not providing a specic guideline to

overcome the current problems of %(A) #uice pack, but $ think this report will

be helpful for the marketers, the customers and the policy makers who are

directly involved in the formulation of the marketing strategy of %(A) #uice

pack. Binally a contemporary marketing strategy is proposed to overcome

the current and prospective marketing problems of %(A) #uice pack and also

to develop a marketing plan.

OBJECTIVE OF STUDY

!he ob#ective of this study is to nd out ma#or marketing problems and

prospects of %(A) #uice pack as well as nd out the problem solution for

eCective marketing plan.

The specifc objectives o this study are shown below:

8. !o identify the present marketing strategies of %(A) #uice pack in

&angladesh.

3. !o analyze the present problems in operating marketing function of %(A)

#uice pack.

9. !o analyze the opinion of the participants involving operating marketing

function of %(A) #uice pack.

;. S"D! analysis and future prospects of %(A) #uice pack.

5. !o prescribe appropriate recommendation and suggestion to overcome

existing problems of %(A) #uice pack.

METHODOLOGY OF THE STUDY

A research methodology is a must to follow for doing a research pro#ect or to

solve a research problem. "ithout following a scientic method it isimpossible to solve a research problem. !his study is conducted by following

some predicated steps in the use of sources of data collection method and

selection of sample. !hose are discussed below

Sources o a nature o data:

1) Primary Data:



a) Survey questionnaire: $ prepared two types of ?uestionnaire, which are

F Dpen2ended ?uestionnaire.

F close ended ?uestionnaire.

b) Observation: $ observed many stores -wholesales, retailer with sales

representative. $ directly observed consumer attitudes and behavior.

c) Personal communication: $ had communicated personally with the

executive of the rm and other o>cials who were the most important for this

study.

2) Secondary data:

a Annual report of %(A), A*+

b *arketing @epartment of %(A)(B /roup.

c uman (esources *anagement @epartment of +ommon Services.

c "ebsite of %(A)(B group www.pranr<group.com

CONCLUSION

%(A) #uice is one of the most popular brands in &angladesh as well as in

international market recently. $n all reasons #uice is widely consumed by the

customers the demand becomes high to the customers. !here is a wide

demand and high prospects for the #uice packs. %(A) #uice pack is one of the

items to meet this demand.

)ow the rm is facing various types of marketing problems. $n this paper

some suggestions and recommendations have been given so that the rm

can overcome those problems. $ believe that the management of %(A) is

more experience as well as they are also thinking about those problems. $think management should be took care this problem. $f the rm produces

%(A) #uice as for the customers choice and demand oriented, the

consumers will be highly motivated to purchase the #uice of the rms.

So, through the observation of the activities and information collected from

the interview of participant such as wholesalers, retailers, customers it can



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Research Proposal on Marketing Strategies