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Increasing demand for snacks is expected to accelerate growth potential of snacks market in India in the future years. Snacks market in India 2014 is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively. The Indian snacks industry that has witnessed several changes since 1995. To Find more : Visit : http://www.researchonindia.com/snacks-market-in-india-2014.html Mail : [email protected] Call : +1 800 986 6819 / +91 22 4098 7600
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Report: Snacks Market in India 2014
Category: Food and beverage
www.researchonglobalmarkets.com
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• Indian snacks market is experiencing rising demand due to various
driving factors which in turn is providing immense opportunities to
manufacturers to grow and operate in the market lucratively
• The Indian snacks industry has witnessed several changes since 1995
• In the initial years, the market was dominated by two players,
namely traditional snacks player Haldiram and Uncle Chips
manufacturer Amrit Agro
• Later on, with the entry of global beverage and snacks player
PepsiCo, the market dynamics changed completely
• Now, the market is dominated by PepsiCo with its wide range of
product portfolio
Report Insights
Report: Snacks Market in India 2014
www.researchonglobalmarkets.com
• The other major players include Parle Agro, ITC, Parle Products, Balaji
Wafers and Parle Wafers among others
• A number of regional players have also entered the market over the
past few years and are giving tough competition to the big players
• The snacks market is classified into two broad segments - Western
and traditional snack segments, wherein western snacks enjoy more
popularity in comparison to the traditional snacks
• Moreover, the western snack segment is dominated by a large
number of MNCs and organized snack manufacturers
• There are certain factors that have predominantly worked towards
enabling the sector to grow in recent years
Report Insights (Continued)
Report: Snacks Market in India 2014
www.researchonglobalmarkets.com
• Few of the drivers fuelling the growth of the snacks market in India
include:
Higher disposable incomes that have enabled consumers to enhance their
purchasing power
Rapid urbanization which leads to busy lifestyles
Subsequent inclination of consumers toward packaged food products
Aggressive marketing campaigns by all the players to break the product
clutter and attract consumers toward their brand
Growing working women population
Fast expanding retail network
The convenience factor associated with snack consumption
Report Insights (Continued)
Report: Snacks Market in India 2014
www.researchonglobalmarkets.com
• For snacks, quality standards laid by FSSAI have to be followed by the
industry players
• Various government policies that have been formulated for the food
processing sector such as FDI, tax benefits and export promotions
are applicable for the snack category as well
Report Insights (Continued)
Report: Snacks Market in India 2014
www.researchonglobalmarkets.com
• Overview of the snacks market in India and historical and forecasted
market size data over 2013 to 2018e
• Segmentation of the snacks market and value chain analysis
• Export-import overview of snacks, value and volume of export-
import over 2010-2011 to 2012-2013 and country-wise value of
export-import for 2013
• Qualitative analysis of market drivers, challenges, trends and
regulatory measures taken by the government
• Overview of the various industry bodies and their responsibilities
• Consumer insights on snacks
• Analysis of the competitive landscape and detailed profiles of players
Report Coverage
Report: Snacks Market in India 2014
www.researchonglobalmarkets.com
• Gain a complete picture of the historic development, current market
situation and future growth potential of the snacks market in India
till 2018
• Plan and develop key partnering prospects
• Strategize marketing, market-entry, market expansion, and other
business plans by understanding factors influencing growth in the
market and purchase decisions of buyers
• Understand your competitors business structures, strategies and
prospects, and respond accordingly
• Make informed business decisions with the help of insightful
recommendations provided in the report
Report Benefits
Report: Snacks Market in India 2014
www.researchonglobalmarkets.com
Table of Contents
• Executive Summary
• Macroeconomic Indicators
• Introduction
• Market Overview
• Value Chain
• Market Segmentation
• Consumer Insights
• EXIM
• Drivers & Challenges
• Government Rules & Policies
• Government Participation
• Trends
Report: Snacks Market in India 2014
www.researchonglobalmarkets.com
• Publish date: Mar 10, 2014
• Number of slides: 131
• Geographic coverage: India
• Available format: PDF, CD, Hardcopy
• Price for Single User License: USD 950
• Price for Site License: USD 1,425
• Price for Global User License: USD 1,900
• Delivery Time: Within 1 business day
• Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google
Wallet, PayPal
Report Details
Report: Snacks Market in India 2014
www.researchonglobalmarkets.com
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Industry Segments
Automotive & Transport Consumer goods Agriculture
Food and Beverage Energy and Utilities Public Sector
Manufacturing & Construction Healthcare Media & Entertainment
IT, Telecom & Electronics Services Others
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