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Research In Motion November 9, 2006
Ottawa Wireless Cluster
Jesse Boudreau
Vice President
BlackBerry Software
RIM Overview
• Over 6 million subscribers, next milestone 10 million
• FY 2006 revenue - $2.07 Billion, up 53%
• >180 carriers in 60 countries• Over 500 ISV partners• New BlackBerry Pearl and
Handheld 4.2
Geographic Expansion - Recently Announced Carrier Partnerships
• NTT DoCoMo – Japan• Taiwan Mobile – Taiwan• KT Powertel - Korea• China Mobile – China• LUXGSM – Luxembourg• TMN – Portugal• SmarTone – Hong Kong• Mobiltel – Bulgaria• MobiFon - Romania• Polkomtel – Poland• Amena – Spain• Etisalat – United Arab Emirates • T-Mobile – Croatia • TIM Argentina – Argentina • Siminn – Iceland• CBeyond – US• US Cellular – US• Sunday - HongKong Countries with BlackBerry coverage
Number of networks doubled year over year => targeting >100 more this fiscal year
Benefits Of the BlackBerry Platform:A Holistic Approach To Securing Wireless Devices
BlackBerry Location Based ServicesMarket Background
• Location Based Services in the Wireless Industry– Slow initial adoption - Rapid projected growth
• Key Verticals - Construction, Business services, Public sector, Manufacturing, Health Care
• 1-2 Billion A-GPS enabled handsets by 2010 (Worldwide)• 2 Million U.S. Enterprise LBS subscribers by 2010
– 1 Million by 2007 Frost and Sullivan - 2005
• Maps/location: 4% in-use today vs. 47% desired feature AOL U.S. cell phone survey, March 06
• BlackBerry and LBS before BlackBerry Maps™?– The BlackBerry Platform supports Location-Based Services
• JSR179 Location API support – Embedded GPS support
• Several highly successful third party deployments – i.e. TeleNav, TeleMaps, etc…
• Other non-GPS-based ‘mapping’ applications such as Google Maps
• BlackBerry Maps™
– Feature of BlackBerry Device Software v4.2 and Beyond• All BIS and BES service offerings• Downloadable add-on for v4.1 Devices
– Assist 3rd Party Development of Map/Location Enhanced Applications• Helps drive awareness and drive 3rd party application availability and adoption for
the BlackBerry platform – Turn a handful of ISV 3rd Party Apps into Dozens and Hundreds!
• RIM does heavy lifting development & no-cost GIS license which benefits 3rd parties– Ease development, quicker time-to-market, lower cost, etc…
• Highly bandwidth efficient implementation (Vector-based, not Bitmap-based)• Support 3rd Party Innovation such as Asset Tracking, Logistics, Turn-by-Turn, etc…• Available APIs (v4.2)
– Invoke Maps from third party applications, etc…
– BlackBerry Experience• Optimized – Compression, Vector Images
– Network/bandwidth friendly, Reduced Latency• Basic mapping and static routing• Integrated with Address Book addresses, etc…
BlackBerry Location Based ServicesIntroducing BlackBerry Maps™
• Bitmap Images– A collection of “bits” (pixels) which
form an image in matrix• Characteristics
– Large size!!! – Do not scale (map zoom)
» New image required
• Vector Images– Mathematical Definitions
• Characteristics– Small relative size– Improved scaling
BlackBerry Location Based ServicesBenefits of Vector versus Bitmap Images
Using Vector Images combined with Powerful Compression provides ~10:1 Bandwidth
Efficiency!!!
• BlackBerry Maps™ – Mapping & Location
• Locate/Find it by address• Show me route/directions from Point A to Point B • Share a map – send to you via Email or PIN Messaging• Find me (User location) and Track me via GPS if embedded or via
Bluetooth GPS peripheral• API’s for 3rd Parties to build Maps into their Applications!
Address Search
BlackBerry Location Based ServicesIntroducing BlackBerry Maps™
Directions
BlackBerry MapsNew Application for the BlackBerry Pearl
• Map any place in Canada or the US and quickly zoom and pan
BlackBerry MapsNew Application for the BlackBerry Pearl
Integration with the Address Book to easily view maps of the home or work address of your contacts
BlackBerry MapsNew Application for the BlackBerry Pearl
Get directions from anywhere to anywhere in Canada or United States…..
BlackBerry MapsNew Application for the BlackBerry Pearl
Email maps to anyone in the world
BlackBerry MapsNew Application for the BlackBerry Pearl
Never get lost in a city again - Pair with a GPS puck to find your real-time exact location
Building BlackBerry Partnerships
• ISVs– Applications and middleware
• Peripheral Vendors– Hardware products for extending
BlackBerry to the physical world
• Systems Integrators and Solution Providers
– Custom integration and development services
• Wireless Operators– Customer account management and
wireless service
Over 450 enterprise applications 1000’s of “lifestyle” applications
Questions
