Research for Managerial Decisions

Specific Instructions:

Answer all the four questions. Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words General Instructions: The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers. Failure to comply with the above Five instructions would lead to rejection of assignment. _____________________________________________________

Que 1: Campus Enterprises had formed a partnership with a popular pizza restaurant for the purpose of selling freshly made pizzas from specially heated trucks on the campus of large public school. The trucks arrived at numerous convenient locations across the campus at specified timings. Freshly made pizzas were available from the trucks at prices comparable to a similar pizza delivered to the buyer’s place of residence. Mr. Sharmesh Sharma, VP, Sales at Campus Enterprises felt that the sales of pizzas from the trucks were less than what he had expected.

Answer

There are larger problem following the truck for the distribution system of Pizza, vehicle often broke down. Hours spent prepping food, frustrating searches for coveted parking spaces and predictably unpredictable weather added to the strain. No onerous city regulations, parking difficulties, bad weather, truck maintenance and, perhaps the hardest, long hours. Rickshaw Dumpling currently has a fleet of four trucks, two brick-and-mortar locations And because of this For the lunch rush, which is primarily where a food truck is going to be doing their business for the day, there's hours of prep, loading, parking, setup … hours of cleaning and potentially prep for the next day.

Simultaneously Strong unit economics: focused and efficient operating model; moderate cost to open; strong cash-on-cash returns

Franchisees have succeeded and have high renewal rates because the business model works, forming solid partnerships

Voluntarily purchase from company supply chain system

Geographically diverse franchise base with no significant concentrations

Return on assets higher than the quick-serve restaurant peer average

Que 2: Create a Constant Sum Scale for each one of the following. Marks would be allotted on the basis of the quality and exhaustiveness of the attributes identified by the candidate.

a. Tennis Wear

Answer

b. Toilet Soap

c. LCD TV

d. Laptop

e. Hand Sanitizer

Que 3: Before we start performing the research, the following 6W’s have to be mandatorily clear in the researcher’s mind: Who, What, When, Where, Why, Way. Mention the 6W’s when you have to perform a research to know the consumer perception of the respondents for Shoppers Stop.

Que 4: The school is divided into 5 different blocks. Sharma could arrange from the school authorities the figure on average expenditure done by stents in each of the blocks. Below are reproduced the figures:

Block Number Frequency of Pizza Consumption per Month

Monthly personal Expenditure (Average)(in Rs.)

1 200 2002 100 2003 300 3004 600 4005 400 400

Perform the following instructions:

A. What is the advantage of a Regression Analysis over Correlation Analysis?

B. Develop the regression equation for the given situation.

C. What would be the sales of the pizza if average Monthly personal Expenditure for a specific block was Rs. 800?